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2012 Global Market report - NAI Global

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Geneva, Switzerland<br />

Contact<br />

<strong>NAI</strong> Commercial CRE<br />

+ 41 22 707 44 44<br />

Country Data<br />

Area (Sq Mi)<br />

GDP Growth<br />

GDP 2011 (US$ B)<br />

GDP/Capita (US$)<br />

Inflation Rate<br />

Unemployment Rate<br />

Interest Rate<br />

Population (Millions)<br />

Due to the financial sector, demand for office premises<br />

remained resilient throughout 2011. In general, the economy<br />

is strong with 2.8% unemployment and Q3 2011 inflation at<br />

0.5%. Despite uncertainties within the Eurozone, combined<br />

with the pegging of the Swiss Franc to the Euro by the<br />

SNB, the appreciation of the Swiss Franc may have a<br />

negative impact on the economy during <strong>2012</strong>. Nonetheless,<br />

in uncertain times, Switzerland remains a stability refuge<br />

within Europe.<br />

The prime office market has performed well, with strong<br />

take-up within the CBD, notably for waterfront premises.<br />

New-comer hedge funds such as Brevan Howard and<br />

BlueCrest and banks such as Morgan Stanley and Barclays<br />

have relocated to new offices. HSBC and Crédit Agricole are<br />

presently renovating their respective new and existing<br />

waterfront premises. Prime rents have remained buoyant,<br />

with waterfront properties renting for around CHF 1,000 to<br />

1,300/SM per year and higher if exceptional properties. The<br />

lake Geneva area around Nyon and Rolle has continued to<br />

grow, however with 30 major developments, supply is on the<br />

increase and this is likely to have a negative impact in <strong>2012</strong>.<br />

Despite this Lloyds bank has announced plans to move their<br />

back offices to Nyon and will join Shire and Craft Foods.<br />

The take-up in the light industrial and warehousing market<br />

has been subdued. Rents remain at CHF120 to 150/SM per<br />

year for production areas and CHF 200 to 375/SM per year<br />

for high tech-office space, depending on the level of build out.<br />

The investment market for landmark buildings has remained<br />

strong with a slightly decreased volume of sales mainly due<br />

to the lack of supply. Net prime yields are currently between<br />

3.75% and 4.0%, and lower for exceptional product.<br />

The retail market has remained stable during 2011. Bally<br />

has relocated from the Rue du Marché to Rue du Rhône and<br />

Moncler has found a niche waterfront location. A large<br />

number of retail units will come on stream in <strong>2012</strong> and<br />

2013 due to important renovations along Rue du Rhône.<br />

Although rents have technically fallen, this was due to<br />

excessive rents being paid by well-known companies<br />

seeking landmark locations at “any price”.<br />

The Geneva office market continues to outpace Zürich at<br />

present and although the future trend for Geneva and the<br />

Lake Geneva region appears good, due to the heavy reliance<br />

on the financial community, there is currently a sense of<br />

uncertainty in the market, pending the more stable settling<br />

of Switzerland’s European neighbors.<br />

Geneva At A Glance<br />

conversion 0.91 cHf = 1 us$ RENT/M 2 /YR US$ RENT/SF/YR<br />

low High low High Vacancy<br />

cItY center offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

CHF 900.00<br />

CHF 850.00<br />

CHF 1,300.00<br />

CHF 1,200.00<br />

$<br />

$<br />

91.88<br />

86.78<br />

$<br />

$<br />

132.72<br />

122.51<br />

0.50%<br />

1.30%<br />

Class B (Secondary)<br />

suburban offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

IndustrIal<br />

CHF 600.00<br />

CHF 450.00<br />

CHF 450.00<br />

CHF 300.00<br />

CHF<br />

CHF<br />

CHF<br />

CHF<br />

750.00<br />

600.00<br />

550.00<br />

450.00<br />

$<br />

$<br />

$<br />

$<br />

61.25<br />

45.94<br />

45.94<br />

30.63<br />

$<br />

$<br />

$<br />

$<br />

76.57<br />

61.25<br />

56.15<br />

45.94<br />

5.00%<br />

3.00%<br />

4.00%<br />

6.00%<br />

Bulk Warehouse<br />

Manufacturing<br />

CHF<br />

CHF<br />

70.00<br />

90.00<br />

CHF<br />

CHF<br />

90.00<br />

150.00<br />

$<br />

$<br />

7.15<br />

9.19<br />

$<br />

$<br />

9.19<br />

15.31<br />

0.80%<br />

1.00%<br />

High Tech/R&D<br />

retaIl<br />

CHF 250.00 CHF 360.00 $ 25.52 $ 36.75 3.50%<br />

City Center<br />

CHF 3,250.00 CHF 4,500.00 $ 331.79 $ 459.41 0.30%<br />

Neighborhood Service Centers<br />

Community Power Center (Big Box)<br />

Regional Shopping Centers/Malls<br />

Solus Food Stores<br />

CHF 450.00<br />

N/A<br />

CHF 350.00<br />

N/A<br />

CHF<br />

CHF<br />

500.00<br />

N/A<br />

600.00<br />

N/A<br />

$<br />

$<br />

45.94<br />

N/A<br />

35.73<br />

N/A<br />

$<br />

$<br />

51.05<br />

N/A<br />

61.25<br />

N/A<br />

5.00%<br />

N/A<br />

1.00%<br />

N/A<br />

deVeloPment land low/m 2 High/m 2 low/acre High/acre<br />

Office in CBD<br />

Land in Office Parks<br />

Land in Industrial Parks<br />

Office/Industrial Land - Non-park<br />

Retail/Commercial Land<br />

Residential<br />

15,937<br />

1.8%<br />

$544.07<br />

$69,435.00<br />

0.5%<br />

2.8%<br />

N/A<br />

7.836<br />

CHF 30,000.00 CHF 50,000.00 $ 133,413,055.05 $ 222,355,091.74<br />

CHF 700.00 CHF 1,200.00 $ 3,112,971.28 $ 5,336,522.20<br />

CHF 200.00 CHF 300.00 $ 889,420.37 $ 1,334,130.55<br />

CHF 250.00 CHF 400.00 $ 1,111,775.46 $ 1,778,840.73<br />

CHF 1,000.00 CHF 1,500.00 $ 4,447,101.83 $ 6,670,652.75<br />

N/A N/A N/A N/A<br />

Zürich, Switzerland<br />

Contact<br />

<strong>NAI</strong> Commercial CRE<br />

+41 44 221 04 04<br />

Country Data<br />

Area (Sq Mi)<br />

GDP Growth<br />

GDP 2011 (US$ B)<br />

GDP/Capita (US$)<br />

Inflation Rate<br />

Unemployment Rate<br />

Interest Rate<br />

Population (Millions)<br />

The Greater Zürich Area (GZA) has seen slow but stable<br />

progress during 2011. Strengthened by unemployment at<br />

2.8% (national) and Q3 2011 inflation at 0.5%, the economic<br />

factors are good despite the strong Swiss Franc. Financial<br />

users are the principle movers, with several large premium<br />

office buildings coming on stream, notably in the west of<br />

Zurich. Zug has continued to see strong demand with<br />

numerous head offices relocating to new developments.<br />

Despite the activity in the new Züriwest area, where there<br />

has been take-up by Deutsche Bank, Citibank, Zürich<br />

Kantonalbank in addition to Ernst and Young and a new<br />

Marriott Hotel, the traditional Bahnhofstrasse prime area has<br />

seen a slight dip in rents and stagnation in vacant premises.<br />

Nonetheless, prime rents remain around CHF 850/SM per<br />

year for well located air-conditioned premises. A number of<br />

on-going office developments in the Zürich area will come<br />

on stream during <strong>2012</strong> and may potentially have a negative<br />

impact on supply and demand. Zug area developments have<br />

seen excellent take up during 2011, with a large number of<br />

already fully pre-let buildings set to come on stream in <strong>2012</strong><br />

and 2013.<br />

Due to continued pressure on the Swiss Franc, despite efforts<br />

by the Swiss National Bank to subdue the situation by forcing<br />

a maintained level, manufacturing, production and warehousing<br />

have been impacted negatively by the Eurozone problems<br />

and the strong Swiss Franc. The situation is currently stable,<br />

however uncertainty persists as to whether this will continue.<br />

Demand has been low in this sector, with an increasing level<br />

of separation or companies seeking alternative solutions.<br />

Investment remains strong due to the short supply of available<br />

investment properties, though an increasing number of sale<br />

and lease backs have been noted. Prime yields are transacting<br />

at rates between 4% and 4.5% for prime properties,<br />

depending on the quality of building and tenant mix.<br />

In the main retail High Street market, there has been little<br />

movement since early 2011. Bahnhofstrasse retailers have<br />

profited and carried out renovations. Shopping centers have<br />

continued their development notably with Zürich airport<br />

attracting an even wider range of high class retailer.<br />

Currently, rental levels for retail are higher than Geneva with<br />

rents in excess of CHF 5,000/SM per year.<br />

Zürich is poised to stay ahead in the market for the first six<br />

months of <strong>2012</strong> despite the economic situation and the<br />

impending issues which will result from the next series of<br />

Eurozone problems.<br />

Zürich At A Glance<br />

conversion 0.91 cHf = 1 us$ RENT/M 2 /YR US$ RENT/SF/YR<br />

low High low High Vacancy<br />

cItY center offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

suburban offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

IndustrIal<br />

CHF<br />

CHF<br />

CHF<br />

CHF<br />

CHF<br />

CHF<br />

750.00 CHF<br />

700.00 CHF<br />

400.00 CHF<br />

350.00 CHF<br />

300.00 CHF<br />

280.00 CHF<br />

900.00<br />

800.00<br />

575.00<br />

480.00<br />

420.00<br />

375.00<br />

$ 76.57<br />

$ 71.46<br />

$ 40.84<br />

$ 35.73<br />

$ 30.63<br />

$ 28.59<br />

$ 91.88<br />

$ 81.67<br />

$ 58.70<br />

$ 49.00<br />

$ 42.88<br />

$ 38.28<br />

N/A<br />

2.00%<br />

4.00%<br />

4.00%<br />

4.00%<br />

5.00%<br />

Bulk Warehouse<br />

CHF 70.00 CHF 90.00 $ 7.15 $ 9.19 1.00%<br />

Manufacturing<br />

CHF 80.00 CHF 150.00 $ 8.17 $ 15.31 1.00%<br />

High Tech/R&D<br />

retaIl<br />

CHF 200.00 CHF 350.00 $ 20.42 $ 35.73 5.00%<br />

City Center<br />

CHF 3,500.00 CHF 5,500.00 $ 357.32 $ 561.50 0.30%<br />

Neighborhood Service Centers<br />

Community Power Center (Big Box)<br />

Regional Shopping Centers/Malls<br />

Solus Food Stores<br />

CHF<br />

CHF<br />

450.00 CHF<br />

N/A<br />

450.00 CHF<br />

N/A<br />

500.00<br />

N/A<br />

800.00<br />

N/A<br />

$ 45.94<br />

N/A<br />

$ 45.94<br />

N/A<br />

$ 51.05<br />

N/A<br />

$ 81.67<br />

N/A<br />

2.00%<br />

N/A<br />

3.00%<br />

N/A<br />

deVeloPment land low/m 2 High/m 2 low/acre High/acre<br />

Office in CBD<br />

Land in Office Parks<br />

Land in Industrial Parks<br />

Office/Industrial Land - Non-park<br />

Retail/Commercial Land<br />

Residential<br />

15,937<br />

1.8%<br />

$544.07<br />

$69,435.00<br />

0.5%<br />

2.8%<br />

N/A<br />

7.836<br />

CHF 30,000.00 CHF 50,000.00 $133,413,055.05 $ 222,355,091.74<br />

CHF 700.00 CHF 1,000.00 $ 3,112,971.28 $ 4,447,101.83<br />

CHF 250.00 CHF 350.00 $ 1,111,775.46 $ 1,556,485.64<br />

CHF 300.00 CHF 500.00 $ 1,334,130.55 $ 2,223,550.92<br />

CHF 1,000.00 CHF 2,000.00 $ 4,447,101.83 $ 8,894,203.67<br />

N/A N/A N/A N/A<br />

<strong>2012</strong> <strong>Global</strong> <strong>Market</strong> Report n www.naiglobal.com 61

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