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2012 Global Market report - NAI Global

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Portland, Oregon<br />

Allentown/Bethlehem/Easton, Pennsylvania<br />

Contact<br />

<strong>NAI</strong> Norris, Beggs<br />

& Simpson<br />

+1 503 223 7181<br />

Metropolitan Area<br />

Economic Overview<br />

2011<br />

Population<br />

2016 Estimated<br />

Population<br />

Employment<br />

Population<br />

Household<br />

Average Income<br />

Median<br />

Household Income<br />

Total Population<br />

Median Age<br />

2,254,428<br />

2,368,028<br />

1,219,167<br />

$75,468<br />

$57,948<br />

36<br />

Portland metropolitan area unemployment fell to near the<br />

national average of about 9% during 2011, down from a peak<br />

of more than 11% at the height of the recession. Job creation<br />

will continue to be a key area of focus for local leaders in<br />

<strong>2012</strong>. Technology and renewable energy companies continue<br />

to expand and invest in the area; these companies included<br />

Subaru, SoloPower, eBay and ON Semiconductor.<br />

Despite economic conditions, Portland’s CBD office market<br />

has remained fairly healthy, with vacancy between 12% and<br />

13% in 2011. Downtown landlords are converting a number<br />

of historic buildings with higher vacancy into LEED-certified<br />

creative space, including the Spalding and Yeon Buildings.<br />

The suburban office submarkets have not fared as well,<br />

with vacancy above 23% in 2011, but showed a slight<br />

improvement near year-end. Vancouver got a boost as<br />

PeaceHealh leased 162,000 SF at Columbia Tech Center for<br />

its new headquarters.<br />

The industrial market saw considerable improvement in the<br />

second half of 2011. Subaru moved into a 413,700 SF facility<br />

it built on 20 acres at Rivergate Corporate Center III, and<br />

SoloPower leased 225,250 SF at Marine Drive Distribution<br />

Center. Both of the ports in Portland and Vancouver continue<br />

to flourish; United Grain Corporation set out on a $72 million<br />

expansion in Vancouver that is expected to nearly double the<br />

port’s grain exports.<br />

The retail market was flat during 2011, with vacancy hovering<br />

around 6.3%. Grocery anchored centers continue to be a<br />

preferred center type and Beaverton’s Progress Ridge Town<br />

Square, anchored by New Seasons <strong>Market</strong>, delivered in 2011.<br />

Grocers from Walmart to WinCo to New Seasons, a local<br />

chain, are seeking new locations around the metro area.<br />

Portland’s multifamily market, one of the strongest in the<br />

nation, saw vacancy under 3% throughout 2011. With rents<br />

rising significantly, concessions falling and little new<br />

development in the past four years, developers are purchasing<br />

land to build on in <strong>2012</strong> and 2013. Institutional investors are<br />

also ramping up acquisitions, especially of high quality, core<br />

properties, which are trading at low cap rates.<br />

<strong>2012</strong> should see continued strength in Portland’s multifamily<br />

market, and gradual improvement in the office, industrial and<br />

retail sectors. Portland’s concentration of green and tech<br />

companies, educated workforce and location will continue<br />

to attract new businesses and investment.<br />

Contact<br />

<strong>NAI</strong> Summit<br />

+1 610 264 0200<br />

Metropolitan Area<br />

Economic Overview<br />

2011<br />

Population<br />

2016 Estimated<br />

Population<br />

Employment<br />

Population<br />

Household<br />

Average Income<br />

Median<br />

Household Income<br />

Total Population<br />

Median Age<br />

829,337<br />

862,088<br />

431,309<br />

$75,075<br />

$59,068<br />

39<br />

The Lehigh Valley, located in eastern Pennsylvania, offers<br />

all of the amenities of the major urban areas. The Lehigh<br />

Valley is the third largest region in Pennsylvania. It is well<br />

situated, 95 miles to New York City and 53 miles north of<br />

Philadelphia. The Lehigh Valley is an excellent location for<br />

business and industry. The Lehigh Valley has 11 higher<br />

learning institutions and national recognized healthcare<br />

facilities.<br />

The area consists of an enterprising and diversified economy<br />

that has led to higher-income jobs, a growing and thriving<br />

population and tremendous commercial and industrial<br />

growth in the region. The Lehigh Valley is home to some of<br />

the world’s top corporations in a variety of fields, including<br />

Air Products and Chemicals Inc., B. Braun Medical Inc.,<br />

Binney & Smith, Olympus and many others.<br />

Excellent transportation access also exerts an important<br />

influence on the Lehigh Valley. The most important highways<br />

are Route 22, Interstate 78, which connects the Lehigh<br />

Valley with Harrisburg to the west and New Jersey to the<br />

east, and major roadways such as Interstate 81 and 83 to<br />

the north. Route 22 provides fast, limited access between<br />

Allentown, Bethlehem and Easton. The Extension of the<br />

Pennsylvania Turnpike and Route 309 can also be accessed<br />

off Route 22 and Interstate 78, which connects Philadelphia<br />

with Wilkes-Barre and Scranton areas. The area is also<br />

served by the Lehigh Valley International Airport.<br />

The Lehigh Valley remains an attractive market to investors,<br />

importers, exporters, manufacturers and high-tech companies.<br />

Developers, enticed by abundant land, favorable taxes, the<br />

lure of railway access and infrastructure, continue to secure<br />

land positions along Route 22 and Interstate 78 corridors.<br />

Rental rates in all markets are competitive and have<br />

remained relatively stable.<br />

The industrial and healthcare markets continue to be one<br />

of the nation’s largest growth areas. Modern shopping malls,<br />

big-box and lifestyle centers remain popular. Several<br />

developments have recently been completed, included<br />

Airport Plaza located at the interchange of Route 22 and<br />

Airport Road in Allentown and Bethlehem Plaza in Bethlehem<br />

along Route 191.<br />

Portland At A Glance<br />

(Rent/SF/YR) low High effective avg. Vacancy<br />

doWntoWn offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

suburban offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

IndustrIal<br />

$<br />

$<br />

$<br />

$<br />

$<br />

N/A<br />

16.26<br />

8.52<br />

20.00<br />

15.00<br />

5.72<br />

$<br />

$<br />

$<br />

$<br />

$<br />

N/A<br />

31.61<br />

26.00<br />

21.00<br />

34.65<br />

26.69<br />

N/A<br />

$ 25.20<br />

$ 19.91<br />

$ 20.08<br />

$ 24.29<br />

$ 18.23<br />

N/A<br />

9.30%<br />

14.10%<br />

N/A<br />

25.20%<br />

21.70%<br />

Bulk Warehouse<br />

Manufacturing<br />

$<br />

$<br />

4.48<br />

4.48<br />

$<br />

$<br />

11.34<br />

13.86<br />

$<br />

$<br />

5.20<br />

5.91<br />

14.40%<br />

10.80%<br />

High Tech/R&D<br />

retaIl<br />

$ 6.00 $ 23.32 $ 10.32 18.20%<br />

Downtown<br />

$ 8.00 $ 140.00 $ 21.26 8.40%<br />

Neighborhood Service Centers<br />

Community Power Center<br />

Regional Malls<br />

$<br />

$<br />

$<br />

12.00<br />

22.00<br />

16.00<br />

$<br />

$<br />

$<br />

35.00<br />

40.00<br />

32.00<br />

$ 12.30<br />

$ 19.80<br />

$ 20.98<br />

7.40%<br />

5.00%<br />

6.90%<br />

deVeloPment land Low/Acre High/Acre<br />

Office in CBD<br />

$ 2,432,218.00 $ 17,674,419.00<br />

Land in Office Parks<br />

Land in Industrial Parks<br />

Office/Industrial Land - Non-park<br />

$<br />

$<br />

$<br />

239,580.00<br />

153,000.00<br />

131,000.00<br />

$<br />

$<br />

$<br />

653,400.00<br />

240,000.00<br />

261,000.00<br />

Retail/Commercial Land<br />

$ 174,240.00 $ 1,306,800.00<br />

Residential<br />

$ 200,000.00 $ 750,000.00<br />

Allentown/Bethlehem/Easton At A Glance<br />

(Rent/SF/YR) low High effective avg. Vacancy<br />

doWntoWn offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

suburban offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

IndustrIal<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

$ 16.00<br />

$ 10.00<br />

$<br />

$<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

21.00<br />

15.00<br />

$<br />

$<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

17.00<br />

13.50<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

14.10%<br />

16.10%<br />

Bulk Warehouse<br />

Manufacturing<br />

High Tech/R&D<br />

retaIl<br />

Downtown<br />

Neighborhood Service Centers<br />

Community Power Center<br />

$<br />

$<br />

$<br />

1.80<br />

N/A<br />

N/A<br />

N/A<br />

8.00<br />

3.00<br />

$<br />

$<br />

$<br />

8.50<br />

N/A<br />

N/A<br />

N/A<br />

28.00<br />

19.00<br />

$<br />

$<br />

$<br />

3.95<br />

N/A<br />

N/A<br />

N/A<br />

13.00<br />

10.50<br />

10.40%<br />

N/A<br />

N/A<br />

N/A<br />

10.20%<br />

9.60%<br />

Regional Malls<br />

$ 10.00 $ 35.00 $ 12.00 2.70%<br />

deVeloPment land Low/Acre High/Acre<br />

Office in CBD<br />

Land in Office Parks<br />

Land in Industrial Parks<br />

Office/Industrial Land - Non-park<br />

Retail/Commercial Land<br />

Residential<br />

$<br />

$<br />

$<br />

$<br />

$<br />

N/A<br />

165,000.00<br />

100,000.00<br />

65,000.00<br />

200,000.00<br />

50,000.00<br />

$<br />

$<br />

$<br />

$<br />

$<br />

N/A<br />

300,000.00<br />

200,000.00<br />

150,000.00<br />

500,000.00<br />

110,000.00<br />

<strong>2012</strong> <strong>Global</strong> <strong>Market</strong> Report n www.naiglobal.com 127

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