2012 Global Market report - NAI Global
2012 Global Market report - NAI Global
2012 Global Market report - NAI Global
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Portland, Oregon<br />
Allentown/Bethlehem/Easton, Pennsylvania<br />
Contact<br />
<strong>NAI</strong> Norris, Beggs<br />
& Simpson<br />
+1 503 223 7181<br />
Metropolitan Area<br />
Economic Overview<br />
2011<br />
Population<br />
2016 Estimated<br />
Population<br />
Employment<br />
Population<br />
Household<br />
Average Income<br />
Median<br />
Household Income<br />
Total Population<br />
Median Age<br />
2,254,428<br />
2,368,028<br />
1,219,167<br />
$75,468<br />
$57,948<br />
36<br />
Portland metropolitan area unemployment fell to near the<br />
national average of about 9% during 2011, down from a peak<br />
of more than 11% at the height of the recession. Job creation<br />
will continue to be a key area of focus for local leaders in<br />
<strong>2012</strong>. Technology and renewable energy companies continue<br />
to expand and invest in the area; these companies included<br />
Subaru, SoloPower, eBay and ON Semiconductor.<br />
Despite economic conditions, Portland’s CBD office market<br />
has remained fairly healthy, with vacancy between 12% and<br />
13% in 2011. Downtown landlords are converting a number<br />
of historic buildings with higher vacancy into LEED-certified<br />
creative space, including the Spalding and Yeon Buildings.<br />
The suburban office submarkets have not fared as well,<br />
with vacancy above 23% in 2011, but showed a slight<br />
improvement near year-end. Vancouver got a boost as<br />
PeaceHealh leased 162,000 SF at Columbia Tech Center for<br />
its new headquarters.<br />
The industrial market saw considerable improvement in the<br />
second half of 2011. Subaru moved into a 413,700 SF facility<br />
it built on 20 acres at Rivergate Corporate Center III, and<br />
SoloPower leased 225,250 SF at Marine Drive Distribution<br />
Center. Both of the ports in Portland and Vancouver continue<br />
to flourish; United Grain Corporation set out on a $72 million<br />
expansion in Vancouver that is expected to nearly double the<br />
port’s grain exports.<br />
The retail market was flat during 2011, with vacancy hovering<br />
around 6.3%. Grocery anchored centers continue to be a<br />
preferred center type and Beaverton’s Progress Ridge Town<br />
Square, anchored by New Seasons <strong>Market</strong>, delivered in 2011.<br />
Grocers from Walmart to WinCo to New Seasons, a local<br />
chain, are seeking new locations around the metro area.<br />
Portland’s multifamily market, one of the strongest in the<br />
nation, saw vacancy under 3% throughout 2011. With rents<br />
rising significantly, concessions falling and little new<br />
development in the past four years, developers are purchasing<br />
land to build on in <strong>2012</strong> and 2013. Institutional investors are<br />
also ramping up acquisitions, especially of high quality, core<br />
properties, which are trading at low cap rates.<br />
<strong>2012</strong> should see continued strength in Portland’s multifamily<br />
market, and gradual improvement in the office, industrial and<br />
retail sectors. Portland’s concentration of green and tech<br />
companies, educated workforce and location will continue<br />
to attract new businesses and investment.<br />
Contact<br />
<strong>NAI</strong> Summit<br />
+1 610 264 0200<br />
Metropolitan Area<br />
Economic Overview<br />
2011<br />
Population<br />
2016 Estimated<br />
Population<br />
Employment<br />
Population<br />
Household<br />
Average Income<br />
Median<br />
Household Income<br />
Total Population<br />
Median Age<br />
829,337<br />
862,088<br />
431,309<br />
$75,075<br />
$59,068<br />
39<br />
The Lehigh Valley, located in eastern Pennsylvania, offers<br />
all of the amenities of the major urban areas. The Lehigh<br />
Valley is the third largest region in Pennsylvania. It is well<br />
situated, 95 miles to New York City and 53 miles north of<br />
Philadelphia. The Lehigh Valley is an excellent location for<br />
business and industry. The Lehigh Valley has 11 higher<br />
learning institutions and national recognized healthcare<br />
facilities.<br />
The area consists of an enterprising and diversified economy<br />
that has led to higher-income jobs, a growing and thriving<br />
population and tremendous commercial and industrial<br />
growth in the region. The Lehigh Valley is home to some of<br />
the world’s top corporations in a variety of fields, including<br />
Air Products and Chemicals Inc., B. Braun Medical Inc.,<br />
Binney & Smith, Olympus and many others.<br />
Excellent transportation access also exerts an important<br />
influence on the Lehigh Valley. The most important highways<br />
are Route 22, Interstate 78, which connects the Lehigh<br />
Valley with Harrisburg to the west and New Jersey to the<br />
east, and major roadways such as Interstate 81 and 83 to<br />
the north. Route 22 provides fast, limited access between<br />
Allentown, Bethlehem and Easton. The Extension of the<br />
Pennsylvania Turnpike and Route 309 can also be accessed<br />
off Route 22 and Interstate 78, which connects Philadelphia<br />
with Wilkes-Barre and Scranton areas. The area is also<br />
served by the Lehigh Valley International Airport.<br />
The Lehigh Valley remains an attractive market to investors,<br />
importers, exporters, manufacturers and high-tech companies.<br />
Developers, enticed by abundant land, favorable taxes, the<br />
lure of railway access and infrastructure, continue to secure<br />
land positions along Route 22 and Interstate 78 corridors.<br />
Rental rates in all markets are competitive and have<br />
remained relatively stable.<br />
The industrial and healthcare markets continue to be one<br />
of the nation’s largest growth areas. Modern shopping malls,<br />
big-box and lifestyle centers remain popular. Several<br />
developments have recently been completed, included<br />
Airport Plaza located at the interchange of Route 22 and<br />
Airport Road in Allentown and Bethlehem Plaza in Bethlehem<br />
along Route 191.<br />
Portland At A Glance<br />
(Rent/SF/YR) low High effective avg. Vacancy<br />
doWntoWn offIce<br />
New Construction (AAA)<br />
Class A (Prime)<br />
Class B (Secondary)<br />
suburban offIce<br />
New Construction (AAA)<br />
Class A (Prime)<br />
Class B (Secondary)<br />
IndustrIal<br />
$<br />
$<br />
$<br />
$<br />
$<br />
N/A<br />
16.26<br />
8.52<br />
20.00<br />
15.00<br />
5.72<br />
$<br />
$<br />
$<br />
$<br />
$<br />
N/A<br />
31.61<br />
26.00<br />
21.00<br />
34.65<br />
26.69<br />
N/A<br />
$ 25.20<br />
$ 19.91<br />
$ 20.08<br />
$ 24.29<br />
$ 18.23<br />
N/A<br />
9.30%<br />
14.10%<br />
N/A<br />
25.20%<br />
21.70%<br />
Bulk Warehouse<br />
Manufacturing<br />
$<br />
$<br />
4.48<br />
4.48<br />
$<br />
$<br />
11.34<br />
13.86<br />
$<br />
$<br />
5.20<br />
5.91<br />
14.40%<br />
10.80%<br />
High Tech/R&D<br />
retaIl<br />
$ 6.00 $ 23.32 $ 10.32 18.20%<br />
Downtown<br />
$ 8.00 $ 140.00 $ 21.26 8.40%<br />
Neighborhood Service Centers<br />
Community Power Center<br />
Regional Malls<br />
$<br />
$<br />
$<br />
12.00<br />
22.00<br />
16.00<br />
$<br />
$<br />
$<br />
35.00<br />
40.00<br />
32.00<br />
$ 12.30<br />
$ 19.80<br />
$ 20.98<br />
7.40%<br />
5.00%<br />
6.90%<br />
deVeloPment land Low/Acre High/Acre<br />
Office in CBD<br />
$ 2,432,218.00 $ 17,674,419.00<br />
Land in Office Parks<br />
Land in Industrial Parks<br />
Office/Industrial Land - Non-park<br />
$<br />
$<br />
$<br />
239,580.00<br />
153,000.00<br />
131,000.00<br />
$<br />
$<br />
$<br />
653,400.00<br />
240,000.00<br />
261,000.00<br />
Retail/Commercial Land<br />
$ 174,240.00 $ 1,306,800.00<br />
Residential<br />
$ 200,000.00 $ 750,000.00<br />
Allentown/Bethlehem/Easton At A Glance<br />
(Rent/SF/YR) low High effective avg. Vacancy<br />
doWntoWn offIce<br />
New Construction (AAA)<br />
Class A (Prime)<br />
Class B (Secondary)<br />
suburban offIce<br />
New Construction (AAA)<br />
Class A (Prime)<br />
Class B (Secondary)<br />
IndustrIal<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
$ 16.00<br />
$ 10.00<br />
$<br />
$<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
21.00<br />
15.00<br />
$<br />
$<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
17.00<br />
13.50<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
14.10%<br />
16.10%<br />
Bulk Warehouse<br />
Manufacturing<br />
High Tech/R&D<br />
retaIl<br />
Downtown<br />
Neighborhood Service Centers<br />
Community Power Center<br />
$<br />
$<br />
$<br />
1.80<br />
N/A<br />
N/A<br />
N/A<br />
8.00<br />
3.00<br />
$<br />
$<br />
$<br />
8.50<br />
N/A<br />
N/A<br />
N/A<br />
28.00<br />
19.00<br />
$<br />
$<br />
$<br />
3.95<br />
N/A<br />
N/A<br />
N/A<br />
13.00<br />
10.50<br />
10.40%<br />
N/A<br />
N/A<br />
N/A<br />
10.20%<br />
9.60%<br />
Regional Malls<br />
$ 10.00 $ 35.00 $ 12.00 2.70%<br />
deVeloPment land Low/Acre High/Acre<br />
Office in CBD<br />
Land in Office Parks<br />
Land in Industrial Parks<br />
Office/Industrial Land - Non-park<br />
Retail/Commercial Land<br />
Residential<br />
$<br />
$<br />
$<br />
$<br />
$<br />
N/A<br />
165,000.00<br />
100,000.00<br />
65,000.00<br />
200,000.00<br />
50,000.00<br />
$<br />
$<br />
$<br />
$<br />
$<br />
N/A<br />
300,000.00<br />
200,000.00<br />
150,000.00<br />
500,000.00<br />
110,000.00<br />
<strong>2012</strong> <strong>Global</strong> <strong>Market</strong> Report n www.naiglobal.com 127