2012 Global Market report - NAI Global
2012 Global Market report - NAI Global
2012 Global Market report - NAI Global
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Ocean/Monmouth Counties (“Shore <strong>Market</strong>”), New Jersey<br />
Princeton/Mercer County, New Jersey<br />
Contact<br />
<strong>NAI</strong> Atlantic Coast Realty<br />
+1 732 736 1300<br />
Metropolitan Area<br />
Economic Overview<br />
2011<br />
Population<br />
2016 Estimated<br />
Population<br />
Employment<br />
Population<br />
Household<br />
Average Income<br />
Median<br />
Household Income<br />
1,206,559<br />
1,206,324<br />
603,753<br />
$97,586<br />
$73,872<br />
The Shore markets were divided amongst distressed deals<br />
which sold quickly, and at-par deals which have traded<br />
thinly. The leasing market was significantly stronger, and the<br />
Shore business had another fantastic season with favorable<br />
weather. Despite a very decent tourist season, the market<br />
malaise has remained. The bright spot is our Governor, Chris<br />
Christie, who skyrocketed to national fame as he slashed<br />
government payrolls and commanded the public respect for<br />
staying home to finish the job rather than making a run for<br />
the White House.<br />
The residential market showed signs of life in the spring of<br />
2011, and stalled shortly after Memorial Day. Local job<br />
creation was challenging, which continued to put pressure<br />
on the office market. Medical leasing was brisk, with <strong>NAI</strong><br />
Atlantic Coast filling more than a few buildings in 2011.<br />
Retail trades were very thin as good cash flowing properties<br />
were held, and properties with weaker anchors looked to<br />
reposition. Value retailers dominated the year as Dollar<br />
General, Five Below and others took advantage of sub<br />
$14.00 rents in good locations.<br />
Industrial activity showed some early promise, but like the<br />
residential market, had all but stalled by Q3 2011. Industrial<br />
buys are still stalled at the bid-ask gate as sellers demand<br />
$65+ on Class B+ buildings where rents are available in<br />
the $4 range. The dominant purchasers are the owner users<br />
with longer holding period expectations.<br />
Multifamily dominated the regional landscape, but multifamily<br />
development in the Shore Region is either old obsolete<br />
product (40+ years), or is newer Class A product which is<br />
not trading absent huge premiums. The equity returns on<br />
multifamily are at all time lows, but low interest financing<br />
and the prospect of rent growth, are driving trailing cap rates<br />
sub 7% in most submarkets.<br />
<strong>NAI</strong> expects that landlords will feel better in <strong>2012</strong> as leasing<br />
velocity continues in all sectors. No major new construction<br />
is expected but solid buys in 2009 through <strong>2012</strong> will<br />
produce great returns over the next five to seven years as<br />
the economy stabilizes.<br />
Contact<br />
<strong>NAI</strong> Fennelly<br />
Associates.<br />
+1 609 520 0061<br />
Metropolitan Area<br />
Economic Overview<br />
2011<br />
Population<br />
2016 Estimated<br />
Population<br />
Employment<br />
Population<br />
Household<br />
Average Income<br />
Median<br />
Household Income<br />
367,726<br />
372,661<br />
195,053<br />
$104,908<br />
$ 74,237<br />
The Greater Princeton real estate market showed signs of<br />
recovery as two impact transactions were completed. Novo<br />
Nordisk and Church & Dwight leased 750,000 SF of new<br />
office headquarters space. Princeton has experienced a long<br />
history in the pharmaceutical and consumer products business.<br />
The speculative market also presented opportunities with<br />
Rubinstein Organization purchasing Princeton South for<br />
$145/SF. These two new buildings were 50% leased.<br />
Novo Nordisk (diabetic industry) has leased 550,000 SF of<br />
the former Merrill Lynch site in Plainsboro complete with a<br />
$220 million renovation. Church & Dwight (consumer<br />
products) signed a fifteen year lease at Princeton South to<br />
build a new 250,000 SF office headquarters. The vacancy<br />
rate for office is slowing lowering into a manageable rate of<br />
19% to 20%. New construction has begun at 300 Carnegie<br />
Center for an 82,000 SF Class A office building in Carnegie<br />
Center with asking rents of $36/SF.<br />
The industrial markets after a long recovery are showing a<br />
slight improvement with over 2,000,000 SF leasing at the<br />
North East Business Park at Exit 7A. Recent deals include a<br />
build to suit to Ritchie & Page (150,000 SF refrigerated<br />
warehouse for $15,000,000) and Matrix buying 4 Applegate<br />
drive (265,000 SF) for $38.00/SF in the Exit 7A area of the<br />
turnpike.<br />
The investment market is still suffering from lowering rents<br />
and elevated cap rates. Forrestal Village sold for $130/SF<br />
(a multi- tenanted office retail park) or an 8% cap rate.<br />
Investment sales are occurring again as well as user<br />
purchases. There have been more than seven office buildings<br />
sold in the range of $24/SF and of $165/SF.<br />
The Greater Princeton real estate market has a well balanced<br />
diversified employment base with medical, government,<br />
educational, technology and industrial uses that have started<br />
to show upward positive results which will lead to stronger<br />
rents and values over the next twelve months.<br />
Total Population<br />
Median Age<br />
41<br />
Total Population<br />
Median Age<br />
37<br />
Ocean/Monmouth Counties (“Shore <strong>Market</strong>”) At A Glance<br />
(Rent/SF/YR) low High effective avg. Vacancy<br />
doWntoWn offIce<br />
New Construction (AAA)<br />
Class A (Prime)<br />
Class B (Secondary)<br />
suburban offIce<br />
New Construction (AAA)<br />
Class A (Prime)<br />
Class B (Secondary)<br />
IndustrIal<br />
$<br />
$<br />
$<br />
$<br />
$<br />
$<br />
23.00<br />
21.00<br />
17.50<br />
23.00<br />
21.00<br />
17.50<br />
$ 33.00<br />
$ 30.00<br />
$ 24.00<br />
$ 33.00<br />
$ 30.00<br />
$ 24.00<br />
$ 24.00<br />
$ 23.00<br />
$ 20.00<br />
$ 24.00<br />
$ 23.00<br />
$ 20.00<br />
N/A<br />
13.00%<br />
15.00%<br />
12.00%<br />
13.80%<br />
14.70%<br />
Bulk Warehouse<br />
Manufacturing<br />
$<br />
$<br />
3.50<br />
4.25<br />
$<br />
$<br />
6.00<br />
7.50<br />
$<br />
$<br />
4.50<br />
5.25<br />
10.10%<br />
8.20%<br />
High Tech/R&D<br />
retaIl<br />
Downtown<br />
Neighborhood Service Centers<br />
Community Power Center<br />
Regional Malls<br />
$<br />
$<br />
$<br />
$<br />
$<br />
6.00<br />
19.00<br />
10.00<br />
9.00<br />
30.00<br />
$ 14.00<br />
$ 30.00<br />
$ 22.00<br />
$ 25.00<br />
$ 50.00<br />
$ 10.50<br />
$ 22.00<br />
$ 14.00<br />
$ 18.00<br />
$ 40.00<br />
11.00%<br />
15.00%<br />
11.00%<br />
7.00%<br />
3.00%<br />
deVeloPment land Low/Acre High/Acre<br />
Office in CBD<br />
Land in Office Parks<br />
Land in Industrial Parks<br />
Office/Industrial Land - Non-park<br />
Retail/Commercial Land<br />
Residential<br />
$<br />
$<br />
$<br />
$<br />
$<br />
$<br />
200,000.00<br />
100,000.00<br />
100,000.00<br />
200,000.00<br />
150,000.00<br />
50,000.00<br />
$<br />
$<br />
$<br />
$<br />
$<br />
$<br />
750,000.00<br />
325,000.00<br />
225,000.00<br />
500,000.00<br />
425,000.00<br />
350,000.00<br />
Princeton/Mercer County At A Glance<br />
(Rent/SF/YR) low High effective avg. Vacancy<br />
doWntoWn offIce<br />
New Construction (AAA)<br />
Class A (Prime)<br />
Class B (Secondary)<br />
suburban offIce<br />
New Construction (AAA)<br />
Class A (Prime)<br />
Class B (Secondary)<br />
IndustrIal<br />
$ 39.00<br />
$ 36.00<br />
$ 24.00<br />
$ 34.00<br />
$ 28.00<br />
$ 20.00<br />
$ 42.00<br />
$ 40.00<br />
$ 28.00<br />
$ 36.00<br />
$ 32.00<br />
$ 26.00<br />
$ 40.00<br />
$ 38.00<br />
$ 26.00<br />
$ 35.00<br />
$ 30.00<br />
$ 23.00<br />
14.00%<br />
9.00%<br />
10.00%<br />
5.00%<br />
18.00%<br />
22.00%<br />
Bulk Warehouse<br />
Manufacturing<br />
High Tech/R&D<br />
retaIl<br />
$<br />
$<br />
$<br />
2.75<br />
2.00<br />
4.00<br />
$<br />
$<br />
$<br />
4.25<br />
3.95<br />
5.50<br />
$<br />
$<br />
$<br />
3.75<br />
2.90<br />
4.75<br />
14.00%<br />
16.00%<br />
12.00%<br />
Downtown<br />
Neighborhood Service Centers<br />
Community Power Center<br />
Regional Malls<br />
$ 25.00<br />
$ 18.00<br />
$ 16.00<br />
$ 22.00<br />
$ 50.00<br />
$ 26.00<br />
$ 30.00<br />
$ 50.00<br />
$ 36.00<br />
$ 22.00<br />
$ 23.00<br />
$ 36.00<br />
10.00%<br />
11.00%<br />
15.00%<br />
9.00%<br />
deVeloPment land Low/Acre High/Acre<br />
Office in CBD<br />
Land in Office Parks<br />
Land in Industrial Parks<br />
Office/Industrial Land - Non-park<br />
Retail/Commercial Land<br />
Residential<br />
$<br />
$<br />
$<br />
$<br />
$<br />
$<br />
400,000.00<br />
250,000.00<br />
125,000.00<br />
80,000.00<br />
150,000.00<br />
125,000.00<br />
$<br />
$<br />
$<br />
$<br />
$<br />
$<br />
1,000,000.00<br />
400,000.00<br />
250,000.00<br />
150,000.00<br />
400,000.00<br />
400,000.00<br />
<strong>2012</strong> <strong>Global</strong> <strong>Market</strong> Report n www.naiglobal.com 116