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2012 Global Market report - NAI Global

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Ocean/Monmouth Counties (“Shore <strong>Market</strong>”), New Jersey<br />

Princeton/Mercer County, New Jersey<br />

Contact<br />

<strong>NAI</strong> Atlantic Coast Realty<br />

+1 732 736 1300<br />

Metropolitan Area<br />

Economic Overview<br />

2011<br />

Population<br />

2016 Estimated<br />

Population<br />

Employment<br />

Population<br />

Household<br />

Average Income<br />

Median<br />

Household Income<br />

1,206,559<br />

1,206,324<br />

603,753<br />

$97,586<br />

$73,872<br />

The Shore markets were divided amongst distressed deals<br />

which sold quickly, and at-par deals which have traded<br />

thinly. The leasing market was significantly stronger, and the<br />

Shore business had another fantastic season with favorable<br />

weather. Despite a very decent tourist season, the market<br />

malaise has remained. The bright spot is our Governor, Chris<br />

Christie, who skyrocketed to national fame as he slashed<br />

government payrolls and commanded the public respect for<br />

staying home to finish the job rather than making a run for<br />

the White House.<br />

The residential market showed signs of life in the spring of<br />

2011, and stalled shortly after Memorial Day. Local job<br />

creation was challenging, which continued to put pressure<br />

on the office market. Medical leasing was brisk, with <strong>NAI</strong><br />

Atlantic Coast filling more than a few buildings in 2011.<br />

Retail trades were very thin as good cash flowing properties<br />

were held, and properties with weaker anchors looked to<br />

reposition. Value retailers dominated the year as Dollar<br />

General, Five Below and others took advantage of sub<br />

$14.00 rents in good locations.<br />

Industrial activity showed some early promise, but like the<br />

residential market, had all but stalled by Q3 2011. Industrial<br />

buys are still stalled at the bid-ask gate as sellers demand<br />

$65+ on Class B+ buildings where rents are available in<br />

the $4 range. The dominant purchasers are the owner users<br />

with longer holding period expectations.<br />

Multifamily dominated the regional landscape, but multifamily<br />

development in the Shore Region is either old obsolete<br />

product (40+ years), or is newer Class A product which is<br />

not trading absent huge premiums. The equity returns on<br />

multifamily are at all time lows, but low interest financing<br />

and the prospect of rent growth, are driving trailing cap rates<br />

sub 7% in most submarkets.<br />

<strong>NAI</strong> expects that landlords will feel better in <strong>2012</strong> as leasing<br />

velocity continues in all sectors. No major new construction<br />

is expected but solid buys in 2009 through <strong>2012</strong> will<br />

produce great returns over the next five to seven years as<br />

the economy stabilizes.<br />

Contact<br />

<strong>NAI</strong> Fennelly<br />

Associates.<br />

+1 609 520 0061<br />

Metropolitan Area<br />

Economic Overview<br />

2011<br />

Population<br />

2016 Estimated<br />

Population<br />

Employment<br />

Population<br />

Household<br />

Average Income<br />

Median<br />

Household Income<br />

367,726<br />

372,661<br />

195,053<br />

$104,908<br />

$ 74,237<br />

The Greater Princeton real estate market showed signs of<br />

recovery as two impact transactions were completed. Novo<br />

Nordisk and Church & Dwight leased 750,000 SF of new<br />

office headquarters space. Princeton has experienced a long<br />

history in the pharmaceutical and consumer products business.<br />

The speculative market also presented opportunities with<br />

Rubinstein Organization purchasing Princeton South for<br />

$145/SF. These two new buildings were 50% leased.<br />

Novo Nordisk (diabetic industry) has leased 550,000 SF of<br />

the former Merrill Lynch site in Plainsboro complete with a<br />

$220 million renovation. Church & Dwight (consumer<br />

products) signed a fifteen year lease at Princeton South to<br />

build a new 250,000 SF office headquarters. The vacancy<br />

rate for office is slowing lowering into a manageable rate of<br />

19% to 20%. New construction has begun at 300 Carnegie<br />

Center for an 82,000 SF Class A office building in Carnegie<br />

Center with asking rents of $36/SF.<br />

The industrial markets after a long recovery are showing a<br />

slight improvement with over 2,000,000 SF leasing at the<br />

North East Business Park at Exit 7A. Recent deals include a<br />

build to suit to Ritchie & Page (150,000 SF refrigerated<br />

warehouse for $15,000,000) and Matrix buying 4 Applegate<br />

drive (265,000 SF) for $38.00/SF in the Exit 7A area of the<br />

turnpike.<br />

The investment market is still suffering from lowering rents<br />

and elevated cap rates. Forrestal Village sold for $130/SF<br />

(a multi- tenanted office retail park) or an 8% cap rate.<br />

Investment sales are occurring again as well as user<br />

purchases. There have been more than seven office buildings<br />

sold in the range of $24/SF and of $165/SF.<br />

The Greater Princeton real estate market has a well balanced<br />

diversified employment base with medical, government,<br />

educational, technology and industrial uses that have started<br />

to show upward positive results which will lead to stronger<br />

rents and values over the next twelve months.<br />

Total Population<br />

Median Age<br />

41<br />

Total Population<br />

Median Age<br />

37<br />

Ocean/Monmouth Counties (“Shore <strong>Market</strong>”) At A Glance<br />

(Rent/SF/YR) low High effective avg. Vacancy<br />

doWntoWn offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

suburban offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

IndustrIal<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

23.00<br />

21.00<br />

17.50<br />

23.00<br />

21.00<br />

17.50<br />

$ 33.00<br />

$ 30.00<br />

$ 24.00<br />

$ 33.00<br />

$ 30.00<br />

$ 24.00<br />

$ 24.00<br />

$ 23.00<br />

$ 20.00<br />

$ 24.00<br />

$ 23.00<br />

$ 20.00<br />

N/A<br />

13.00%<br />

15.00%<br />

12.00%<br />

13.80%<br />

14.70%<br />

Bulk Warehouse<br />

Manufacturing<br />

$<br />

$<br />

3.50<br />

4.25<br />

$<br />

$<br />

6.00<br />

7.50<br />

$<br />

$<br />

4.50<br />

5.25<br />

10.10%<br />

8.20%<br />

High Tech/R&D<br />

retaIl<br />

Downtown<br />

Neighborhood Service Centers<br />

Community Power Center<br />

Regional Malls<br />

$<br />

$<br />

$<br />

$<br />

$<br />

6.00<br />

19.00<br />

10.00<br />

9.00<br />

30.00<br />

$ 14.00<br />

$ 30.00<br />

$ 22.00<br />

$ 25.00<br />

$ 50.00<br />

$ 10.50<br />

$ 22.00<br />

$ 14.00<br />

$ 18.00<br />

$ 40.00<br />

11.00%<br />

15.00%<br />

11.00%<br />

7.00%<br />

3.00%<br />

deVeloPment land Low/Acre High/Acre<br />

Office in CBD<br />

Land in Office Parks<br />

Land in Industrial Parks<br />

Office/Industrial Land - Non-park<br />

Retail/Commercial Land<br />

Residential<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

200,000.00<br />

100,000.00<br />

100,000.00<br />

200,000.00<br />

150,000.00<br />

50,000.00<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

750,000.00<br />

325,000.00<br />

225,000.00<br />

500,000.00<br />

425,000.00<br />

350,000.00<br />

Princeton/Mercer County At A Glance<br />

(Rent/SF/YR) low High effective avg. Vacancy<br />

doWntoWn offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

suburban offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

IndustrIal<br />

$ 39.00<br />

$ 36.00<br />

$ 24.00<br />

$ 34.00<br />

$ 28.00<br />

$ 20.00<br />

$ 42.00<br />

$ 40.00<br />

$ 28.00<br />

$ 36.00<br />

$ 32.00<br />

$ 26.00<br />

$ 40.00<br />

$ 38.00<br />

$ 26.00<br />

$ 35.00<br />

$ 30.00<br />

$ 23.00<br />

14.00%<br />

9.00%<br />

10.00%<br />

5.00%<br />

18.00%<br />

22.00%<br />

Bulk Warehouse<br />

Manufacturing<br />

High Tech/R&D<br />

retaIl<br />

$<br />

$<br />

$<br />

2.75<br />

2.00<br />

4.00<br />

$<br />

$<br />

$<br />

4.25<br />

3.95<br />

5.50<br />

$<br />

$<br />

$<br />

3.75<br />

2.90<br />

4.75<br />

14.00%<br />

16.00%<br />

12.00%<br />

Downtown<br />

Neighborhood Service Centers<br />

Community Power Center<br />

Regional Malls<br />

$ 25.00<br />

$ 18.00<br />

$ 16.00<br />

$ 22.00<br />

$ 50.00<br />

$ 26.00<br />

$ 30.00<br />

$ 50.00<br />

$ 36.00<br />

$ 22.00<br />

$ 23.00<br />

$ 36.00<br />

10.00%<br />

11.00%<br />

15.00%<br />

9.00%<br />

deVeloPment land Low/Acre High/Acre<br />

Office in CBD<br />

Land in Office Parks<br />

Land in Industrial Parks<br />

Office/Industrial Land - Non-park<br />

Retail/Commercial Land<br />

Residential<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

400,000.00<br />

250,000.00<br />

125,000.00<br />

80,000.00<br />

150,000.00<br />

125,000.00<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

1,000,000.00<br />

400,000.00<br />

250,000.00<br />

150,000.00<br />

400,000.00<br />

400,000.00<br />

<strong>2012</strong> <strong>Global</strong> <strong>Market</strong> Report n www.naiglobal.com 116

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