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2012 Global Market report - NAI Global

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Middlesex/Somerset Counties, New Jersey<br />

Northern New Jersey<br />

Contact<br />

<strong>NAI</strong> DiLeo-Bram & Co.<br />

+1 732 985 3000<br />

Metropolitan Area<br />

Economic Overview<br />

2011<br />

Population<br />

2016 Estimated<br />

Population<br />

Employment<br />

Population<br />

Household<br />

Average Income<br />

Median<br />

Household Income<br />

Total Population<br />

Median Age<br />

1,146,121<br />

1,200,105<br />

609,909<br />

$117,118<br />

$89,718<br />

38<br />

The central New Jersey real estate market still remains<br />

challenged as 2011 comes to a close, however there are<br />

positive indications that the worst is behind. The most<br />

positive sign comes from the industrial sector as it continues<br />

to stabilize with positive net absorption throughout<br />

the region. The retail sector has shown signs of increased<br />

activity among national, regional and local tenants. The<br />

office market, the sector most directly affected by<br />

unemployment, remains stagnant.<br />

The industrial market is ending the year on the upswing.<br />

Vacancy rates continue to decline from 10.6% at the<br />

beginning of the year to 9.6%. While it is still a tenant’s<br />

market, the fundamentals indicate a more favorable vision<br />

of the future. The gap between what tenants are willing to<br />

pay and what landlords will accept is closing. The “panic”<br />

deals of the past 24 months are gone. Landlords are still<br />

giving concessions of free rent and Tenant Improvement<br />

Allowances, however the trend indicates that more tenants<br />

are willing to relocate for the right deal and commit to longer<br />

terms.<br />

In the retail sector, rents have stabilized at 30% less than<br />

the peaks of 2007 and vacancy rates are at 10%. There<br />

is still a healthy amount of national and regional chains<br />

seeking locations, especially in the food services industry.<br />

A majority of the leases are with tenants taking spaces of<br />

20,000 SF or less, many of them independent or franchised<br />

chains. Any type of spec building in the retail sector<br />

is non-existent. The Route 18 retail corridor, considered<br />

one of the best retail markets in the region, is <strong>report</strong>ing<br />

vacancy rates of 18% which is above the general market<br />

vacancy rate.<br />

The office market remains the most problematic. In the<br />

last four quarters, vacancy rates have risen to 23%. It will<br />

take years, if ever, before this sector will see significant<br />

absorption of space. Large blocks of vacant corporate<br />

spaces still remain, creating challenges for owners to divide<br />

into smaller units. Steady job growth will be the ultimate key<br />

to any real positive turnaround or achieving any significant<br />

stabilization in this sector.<br />

Contact<br />

<strong>NAI</strong> James E. Hanson<br />

+1 201 488 5800<br />

Metropolitan Area<br />

Economic Overview<br />

2011<br />

Population<br />

2016 Estimated<br />

Population<br />

Employment<br />

Population<br />

Household<br />

Average Income<br />

Median<br />

Household Income<br />

Total Population<br />

Median Age<br />

4,845,976<br />

5,047,261<br />

2,543,777<br />

$98,350<br />

$73,841<br />

37<br />

The Northern New Jersey marketplace continues to be<br />

extremely active. Our market is closely tied to the national<br />

economy. Northern New Jersey boasts one of the largest<br />

and most diverse commercial real estate markets in the<br />

country. Insurance, financial, pharmaceutical, telecom,<br />

manufacturing, retail and international companies are the<br />

backbone of our marketplace.<br />

The industrial sector remains active. Modern facilities are<br />

in demand with growth in the international import/export<br />

businesses. Less modern buildings aggressively compete<br />

for deals. Demand for flex/R&D is vibrant with older buildings<br />

being converted to data centers. The build-to-suit market<br />

has returned. Notable transactions include Kenco leasing<br />

500,000 SF, Wakefern Foods and Goya Foods constructing<br />

over 1,050,000 SF and 600,000 SF respectively and I/O<br />

Communication leasing 830,000 SF as a data center.<br />

Overall vacancies stand at 9.0% to 9.5%.<br />

The office market is brisk. The Waterfront (Jersey City,<br />

Hoboken and Weehawken) has strong growth while<br />

suburban locations struggle. Overall vacancies have been<br />

falling and currently stand at 14.5%. Notable transactions<br />

include Novo Nordisk leasing 770,000 SF in Princeton,<br />

Atlantic Health 190,000 SF in Morristown, Fidelity and<br />

Merrill Lynch 180,000 SF and 250,000 SF respectively in<br />

Jersey City with a lease renewal of 1,000,000 SF plus by<br />

UBS in Weehawken. The NJ office market is great for<br />

companies seeking to upgrade space.<br />

Our retail sector has been slow to recover. Retailers are<br />

cautious to open new stores while others vacate. Vacancies<br />

have leveled to 6.5%. Malls continue to do well while<br />

downtown locations suffer. There is minimal new construction<br />

throughout our market.<br />

Investors have an insatiable appetite for core assets and are<br />

looking at all opportunities that fit their portfolios. Multifamily<br />

and industrial remain most active. Cap rates can break 5%<br />

for A+ multifamily properties and 6.5% to 7.5% for core<br />

institutional properties. With borrowing rates at historic lows,<br />

we see this continuing throughout the year.<br />

Overall, there is reason to be optimistic about the New<br />

Jersey real estate market as it remains a strategic location<br />

to do business. Economic growth locally and nationally will<br />

be crucial for any sustained recovery.<br />

Middlesex/Somerset Counties At A Glance<br />

(Rent/SF/YR) low High effective avg. Vacancy<br />

doWntoWn offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

suburban offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

IndustrIal<br />

$<br />

$<br />

$<br />

N/A<br />

N/A<br />

N/A<br />

22.00<br />

17.00<br />

12.00<br />

N/A<br />

N/A<br />

N/A<br />

$ 28.00<br />

$ 24.00<br />

$ 16.00<br />

N/A<br />

N/A<br />

N/A<br />

$ 23.00<br />

$ 19.00<br />

$ 14.00<br />

N/A<br />

N/A<br />

N/A<br />

20.00%<br />

21.00%<br />

30.00%<br />

Bulk Warehouse<br />

Manufacturing<br />

High Tech/R&D<br />

retaIl<br />

$<br />

$<br />

$<br />

2.50<br />

2.50<br />

5.00<br />

$<br />

$<br />

$<br />

6.00<br />

6.00<br />

9.00<br />

$<br />

$<br />

$<br />

4.00<br />

4.00<br />

7.00<br />

9.60%<br />

9.60%<br />

9.60%<br />

Downtown<br />

Neighborhood Service Centers<br />

Community Power Center<br />

Regional Malls<br />

$<br />

$<br />

$<br />

$<br />

16.00<br />

12.00<br />

17.00<br />

40.00<br />

$ 25.00<br />

$ 22.00<br />

$ 24.00<br />

$ 80.00<br />

$ 20.00<br />

$ 17.00<br />

$ 19.00<br />

$ 50.00<br />

10.00%<br />

10.00%<br />

13.00%<br />

8.00%<br />

deVeloPment land Low/Acre High/Acre<br />

Office in CBD<br />

Land in Office Parks<br />

Land in Industrial Parks<br />

Office/Industrial Land - Non-park<br />

Retail/Commercial Land<br />

Residential<br />

$<br />

$<br />

$<br />

$<br />

$<br />

N/A<br />

200,000.00<br />

200,000.00<br />

100,000.00<br />

250,000.00<br />

50,000.00<br />

$<br />

$<br />

$<br />

$<br />

$<br />

N/A<br />

400,000.00<br />

300,000.00<br />

300,000.00<br />

900,000.00<br />

150,000.00<br />

Northern New Jersey At A Glance<br />

(Rent/SF/YR) low High effective avg. Vacancy<br />

doWntoWn offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

suburban offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

IndustrIal<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

33.00<br />

22.00<br />

14.00<br />

28.00<br />

21.00<br />

14.00<br />

$ 44.00<br />

$ 35.00<br />

$ 21.50<br />

$ 36.00<br />

$ 35.00<br />

$ 22.00<br />

$ 35.00<br />

$ 27.50<br />

$ 17.00<br />

$ 30.00<br />

$ 28.00<br />

$ 19.00<br />

5.00%<br />

13.50%<br />

16.50%<br />

35.00%<br />

12.50%<br />

15.00%<br />

Bulk Warehouse<br />

Manufacturing<br />

$<br />

$<br />

2.75<br />

3.00<br />

$<br />

$<br />

6.00<br />

5.50<br />

$<br />

$<br />

4.75<br />

4.25<br />

9.00%<br />

8.00%<br />

High Tech/R&D<br />

retaIl<br />

$ 6.50 $ 13.00 $ 9.50 7.50%<br />

Downtown<br />

Neighborhood Service Centers<br />

Community Power Center<br />

Regional Malls<br />

$<br />

$<br />

$<br />

$<br />

15.00<br />

14.00<br />

14.00<br />

25.00<br />

$ 40.00<br />

$ 25.00<br />

$ 25.00<br />

$ 50.00<br />

$ 25.00<br />

$ 19.00<br />

$ 20.00<br />

$ 42.00<br />

9.50%<br />

13.00%<br />

7.00%<br />

2.00%<br />

deVeloPment land Low/Acre High/Acre<br />

Office in CBD<br />

Land in Office Parks<br />

Land in Industrial Parks<br />

Office/Industrial Land - Non-park<br />

$<br />

$<br />

$<br />

N/A<br />

100,000.00<br />

60,000.00<br />

75,000.00<br />

$<br />

$<br />

$<br />

N/A<br />

350,000.00<br />

350,000.00<br />

300,000.00<br />

Retail/Commercial Land<br />

$ 150,000.00 $ 1,000,000.00<br />

Residential<br />

$ 40,000.00 $ 400,000.00<br />

<strong>2012</strong> <strong>Global</strong> <strong>Market</strong> Report n www.naiglobal.com 115

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