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2012 Global Market report - NAI Global

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Portsmouth, New Hampshire<br />

Atlantic County, New Jersey<br />

Contact<br />

<strong>NAI</strong> Norwood Group<br />

+1 603 431 3001<br />

Metropolitan Area<br />

Economic Overview<br />

2011<br />

Population<br />

2016 Estimated<br />

Population<br />

Employment<br />

Population<br />

Household<br />

Average Income<br />

Median<br />

Household Income<br />

Total Population<br />

Median Age<br />

294,546<br />

291,874<br />

170,840<br />

$94,347<br />

$78,717<br />

40<br />

The New Hampshire Seacoast area’s economy appears to<br />

be holding steady. Portsmouth’s unemployment rate<br />

dropped slightly from 4.6% to 4.4%. Last year’s planned<br />

projects are well underway and new plans for <strong>2012</strong> are on<br />

the horizon. Portsmouth’s City Action Plan is specifically<br />

targeting investors and business tenants by investing in<br />

improvements and new construction.<br />

The Portwalk Project that was put on hold in 2009, resumed<br />

in 2011 and is nearly complete. The mixed use building will<br />

hold retail space on the ground level and residential units<br />

in the upper portion. Originally the plans included office<br />

space, but as the needs of the market changed, so did the<br />

plans. Another project in the works is the Service Credit<br />

Union World Headquarters on Route 1 in Portsmouth. This<br />

brand new facility is 100,000 SF and will be completed in<br />

the summer of <strong>2012</strong>. In July 2011 the<br />

Memorial Bridge in Portsmouth was closed indefinitely due<br />

to deterioration. The transportation department said the<br />

closure was unavoidable. As of October 2011 the contract<br />

to rebuild the bridge was awarded and the expected date<br />

for the bridge to reopen is July 2013, a full year ahead of<br />

the original plan. Speculation indicates that for Portsmouth<br />

this means a potential 10% to 15% hit to businesses. On<br />

the other side of the coin this could mean more business<br />

stays in town rather than crossing over the bridge to Maine.<br />

The Memorial Bridge is a main corridor for Route 1 traffic<br />

between Portsmouth and Kittery. Regardless, both sides of<br />

the bridge real estate remain to be in high demand.<br />

Compared to the rest of the country, New Hampshire’s<br />

economy is still considered robust. In a recent survey New<br />

Hampshire residents showed they have more confidence<br />

in their local economy than any other state. Among<br />

other things, the state boasts one of the highest median<br />

household incomes in the country at $61,042.<br />

Contact<br />

<strong>NAI</strong> Mertz<br />

+1 856 234 9600<br />

Metropolitan Area<br />

Economic Overview<br />

2011<br />

Population<br />

2016 Estimated<br />

Population<br />

Employment<br />

Population<br />

Household<br />

Average Income<br />

Median<br />

Household Income<br />

Total Population<br />

Median Age<br />

276,592<br />

284,805<br />

144,947<br />

$75,939<br />

$58,391<br />

39<br />

The Southern New Jersey shore area has traditionally been<br />

dominated by the casino and tourism industries. Although<br />

revenues at existing casinos have been greatly impacted<br />

by increased competition from neighboring states, Atlantic<br />

City and the State of NJ are aggressively working on<br />

protecting their market. The area is diversifying and becoming<br />

less dependent on just casinos and tourism. There has been<br />

recent growth in the areas of healthcare, aviation research<br />

technology, education and retail.<br />

The newly created Casino and Entertainment Tourism<br />

District will provide incentives and infrastructure for new<br />

development. The new Revel Casino is scheduled to open<br />

in <strong>2012</strong>. In addition, recently passed legislation allows for<br />

three smaller casinos, needing only 200 rooms and<br />

200,000 SF of gaming space. The previous law required<br />

500 hotel rooms and 500,000 SF of gaming space.<br />

In healthcare, the area’s two major hospitals; Atlantic Care<br />

in Atlantic City and Shore Memorial Hospital in Somers<br />

Point, have both expanded on site.<br />

At the Atlantic City Airport, infrastructure has begun on the<br />

Next Genn Aviation Research and Technology Park which is<br />

geared to provide engineering and research critically<br />

needed to support the FAA. This will create many high<br />

paying, non-casino related jobs.<br />

The retail segment continues to grow. The Walk outlets in<br />

Atlantic City added to their market with a just completed<br />

second expansion. In Egg Harbor Township, plans have<br />

recently been approved for Oak Tree Plaza, a Walmart<br />

anchored center consisting of 270,170 SF scheduled for<br />

<strong>2012</strong>.<br />

The Atlantic County industrial market has picked up velocity<br />

in 2011. Some landlords have claimed 100% occupancy<br />

in their warehouse portfolios, many over 100,000 SF, while<br />

others maintained vacancy due to new tenants occupying<br />

older, vacant space and current tenants coming due on<br />

lease terms without renewing. Landlords in this market<br />

continue to be creative to secure tenants and generate<br />

income. Lease terms vary widely throughout each lease,<br />

averaging one year to five years. The average rental rate<br />

in the Atlantic County industrial market ranges from<br />

$7.00/SF NNN down to $3.50/SF NNN with an average<br />

of $5.50/SF NNN, up from the previous year.<br />

Portsmouth At A Glance<br />

(Rent/SF/YR) low High effective avg. Vacancy<br />

doWntoWn offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

suburban offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

IndustrIal<br />

Bulk Warehouse<br />

Manufacturing<br />

High Tech/R&D<br />

retaIl<br />

Downtown<br />

Neighborhood Service Centers<br />

Community Power Center<br />

Regional Malls<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

N/A<br />

15.00<br />

10.00<br />

N/A<br />

9.00<br />

N/A<br />

N/A<br />

4.00<br />

N/A<br />

25.00<br />

10.00<br />

N/A<br />

N/A<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

N/A<br />

30.00<br />

13.00<br />

N/A<br />

20.00<br />

N/A<br />

N/A<br />

8.00<br />

N/A<br />

35.00<br />

15.00<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

15.00%<br />

15.00%<br />

N/A<br />

10.00%<br />

N/A<br />

N/A<br />

10.00%<br />

N/A<br />

5.00%<br />

15.00%<br />

N/A<br />

N/A<br />

deVeloPment land Low/Acre High/Acre<br />

Office in CBD<br />

Land in Office Parks<br />

Land in Industrial Parks<br />

Office/Industrial Land - Non-park<br />

Retail/Commercial Land<br />

Residential<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

Atlantic County At A Glance<br />

(Rent/SF/YR) low High effective avg. Vacancy<br />

doWntoWn offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

suburban offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

IndustrIal<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

21.00<br />

15.00<br />

12.00<br />

17.00<br />

16.00<br />

12.00<br />

$ 24.00<br />

$ 18.00<br />

$ 15.00<br />

$ 20.00<br />

$ 18.00<br />

$ 15.00<br />

$ 22.50<br />

$ 16.50<br />

$ 13.50<br />

$ 18.50<br />

$ 17.00<br />

$ 13.50<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

Bulk Warehouse<br />

Manufacturing<br />

$<br />

$<br />

3.50<br />

2.00<br />

$<br />

$<br />

7.00<br />

4.25<br />

$<br />

$<br />

5.50<br />

3.12<br />

14.00%<br />

14.00%<br />

High Tech/R&D<br />

retaIl<br />

$ 6.00 $ 11.00 $ 8.50 14.00%<br />

Downtown<br />

Neighborhood Service Centers<br />

Community Power Center<br />

Regional Malls<br />

$<br />

$<br />

$<br />

$<br />

8.00<br />

10.00<br />

12.00<br />

22.00<br />

$ 30.00<br />

$ 14.00<br />

$ 20.00<br />

$ 30.00<br />

$ 19.00<br />

$ 12.00<br />

$ 16.00<br />

$ 26.00<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

deVeloPment land Low/Acre High/Acre<br />

Office in CBD<br />

Land in Office Parks<br />

Land in Industrial Parks<br />

Office/Industrial Land - Non-park<br />

Retail/Commercial Land<br />

Residential<br />

$<br />

$<br />

$<br />

N/A<br />

N/A<br />

N/A<br />

50,000.00<br />

70,000.00<br />

10,000.00<br />

$<br />

$<br />

$<br />

N/A<br />

N/A<br />

N/A<br />

75,000.00<br />

95,000.00<br />

50,000.00<br />

<strong>2012</strong> <strong>Global</strong> <strong>Market</strong> Report n www.naiglobal.com 114

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