2012 Global Market report - NAI Global
2012 Global Market report - NAI Global
2012 Global Market report - NAI Global
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Portsmouth, New Hampshire<br />
Atlantic County, New Jersey<br />
Contact<br />
<strong>NAI</strong> Norwood Group<br />
+1 603 431 3001<br />
Metropolitan Area<br />
Economic Overview<br />
2011<br />
Population<br />
2016 Estimated<br />
Population<br />
Employment<br />
Population<br />
Household<br />
Average Income<br />
Median<br />
Household Income<br />
Total Population<br />
Median Age<br />
294,546<br />
291,874<br />
170,840<br />
$94,347<br />
$78,717<br />
40<br />
The New Hampshire Seacoast area’s economy appears to<br />
be holding steady. Portsmouth’s unemployment rate<br />
dropped slightly from 4.6% to 4.4%. Last year’s planned<br />
projects are well underway and new plans for <strong>2012</strong> are on<br />
the horizon. Portsmouth’s City Action Plan is specifically<br />
targeting investors and business tenants by investing in<br />
improvements and new construction.<br />
The Portwalk Project that was put on hold in 2009, resumed<br />
in 2011 and is nearly complete. The mixed use building will<br />
hold retail space on the ground level and residential units<br />
in the upper portion. Originally the plans included office<br />
space, but as the needs of the market changed, so did the<br />
plans. Another project in the works is the Service Credit<br />
Union World Headquarters on Route 1 in Portsmouth. This<br />
brand new facility is 100,000 SF and will be completed in<br />
the summer of <strong>2012</strong>. In July 2011 the<br />
Memorial Bridge in Portsmouth was closed indefinitely due<br />
to deterioration. The transportation department said the<br />
closure was unavoidable. As of October 2011 the contract<br />
to rebuild the bridge was awarded and the expected date<br />
for the bridge to reopen is July 2013, a full year ahead of<br />
the original plan. Speculation indicates that for Portsmouth<br />
this means a potential 10% to 15% hit to businesses. On<br />
the other side of the coin this could mean more business<br />
stays in town rather than crossing over the bridge to Maine.<br />
The Memorial Bridge is a main corridor for Route 1 traffic<br />
between Portsmouth and Kittery. Regardless, both sides of<br />
the bridge real estate remain to be in high demand.<br />
Compared to the rest of the country, New Hampshire’s<br />
economy is still considered robust. In a recent survey New<br />
Hampshire residents showed they have more confidence<br />
in their local economy than any other state. Among<br />
other things, the state boasts one of the highest median<br />
household incomes in the country at $61,042.<br />
Contact<br />
<strong>NAI</strong> Mertz<br />
+1 856 234 9600<br />
Metropolitan Area<br />
Economic Overview<br />
2011<br />
Population<br />
2016 Estimated<br />
Population<br />
Employment<br />
Population<br />
Household<br />
Average Income<br />
Median<br />
Household Income<br />
Total Population<br />
Median Age<br />
276,592<br />
284,805<br />
144,947<br />
$75,939<br />
$58,391<br />
39<br />
The Southern New Jersey shore area has traditionally been<br />
dominated by the casino and tourism industries. Although<br />
revenues at existing casinos have been greatly impacted<br />
by increased competition from neighboring states, Atlantic<br />
City and the State of NJ are aggressively working on<br />
protecting their market. The area is diversifying and becoming<br />
less dependent on just casinos and tourism. There has been<br />
recent growth in the areas of healthcare, aviation research<br />
technology, education and retail.<br />
The newly created Casino and Entertainment Tourism<br />
District will provide incentives and infrastructure for new<br />
development. The new Revel Casino is scheduled to open<br />
in <strong>2012</strong>. In addition, recently passed legislation allows for<br />
three smaller casinos, needing only 200 rooms and<br />
200,000 SF of gaming space. The previous law required<br />
500 hotel rooms and 500,000 SF of gaming space.<br />
In healthcare, the area’s two major hospitals; Atlantic Care<br />
in Atlantic City and Shore Memorial Hospital in Somers<br />
Point, have both expanded on site.<br />
At the Atlantic City Airport, infrastructure has begun on the<br />
Next Genn Aviation Research and Technology Park which is<br />
geared to provide engineering and research critically<br />
needed to support the FAA. This will create many high<br />
paying, non-casino related jobs.<br />
The retail segment continues to grow. The Walk outlets in<br />
Atlantic City added to their market with a just completed<br />
second expansion. In Egg Harbor Township, plans have<br />
recently been approved for Oak Tree Plaza, a Walmart<br />
anchored center consisting of 270,170 SF scheduled for<br />
<strong>2012</strong>.<br />
The Atlantic County industrial market has picked up velocity<br />
in 2011. Some landlords have claimed 100% occupancy<br />
in their warehouse portfolios, many over 100,000 SF, while<br />
others maintained vacancy due to new tenants occupying<br />
older, vacant space and current tenants coming due on<br />
lease terms without renewing. Landlords in this market<br />
continue to be creative to secure tenants and generate<br />
income. Lease terms vary widely throughout each lease,<br />
averaging one year to five years. The average rental rate<br />
in the Atlantic County industrial market ranges from<br />
$7.00/SF NNN down to $3.50/SF NNN with an average<br />
of $5.50/SF NNN, up from the previous year.<br />
Portsmouth At A Glance<br />
(Rent/SF/YR) low High effective avg. Vacancy<br />
doWntoWn offIce<br />
New Construction (AAA)<br />
Class A (Prime)<br />
Class B (Secondary)<br />
suburban offIce<br />
New Construction (AAA)<br />
Class A (Prime)<br />
Class B (Secondary)<br />
IndustrIal<br />
Bulk Warehouse<br />
Manufacturing<br />
High Tech/R&D<br />
retaIl<br />
Downtown<br />
Neighborhood Service Centers<br />
Community Power Center<br />
Regional Malls<br />
$<br />
$<br />
$<br />
$<br />
$<br />
$<br />
N/A<br />
15.00<br />
10.00<br />
N/A<br />
9.00<br />
N/A<br />
N/A<br />
4.00<br />
N/A<br />
25.00<br />
10.00<br />
N/A<br />
N/A<br />
$<br />
$<br />
$<br />
$<br />
$<br />
$<br />
N/A<br />
30.00<br />
13.00<br />
N/A<br />
20.00<br />
N/A<br />
N/A<br />
8.00<br />
N/A<br />
35.00<br />
15.00<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
15.00%<br />
15.00%<br />
N/A<br />
10.00%<br />
N/A<br />
N/A<br />
10.00%<br />
N/A<br />
5.00%<br />
15.00%<br />
N/A<br />
N/A<br />
deVeloPment land Low/Acre High/Acre<br />
Office in CBD<br />
Land in Office Parks<br />
Land in Industrial Parks<br />
Office/Industrial Land - Non-park<br />
Retail/Commercial Land<br />
Residential<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
Atlantic County At A Glance<br />
(Rent/SF/YR) low High effective avg. Vacancy<br />
doWntoWn offIce<br />
New Construction (AAA)<br />
Class A (Prime)<br />
Class B (Secondary)<br />
suburban offIce<br />
New Construction (AAA)<br />
Class A (Prime)<br />
Class B (Secondary)<br />
IndustrIal<br />
$<br />
$<br />
$<br />
$<br />
$<br />
$<br />
21.00<br />
15.00<br />
12.00<br />
17.00<br />
16.00<br />
12.00<br />
$ 24.00<br />
$ 18.00<br />
$ 15.00<br />
$ 20.00<br />
$ 18.00<br />
$ 15.00<br />
$ 22.50<br />
$ 16.50<br />
$ 13.50<br />
$ 18.50<br />
$ 17.00<br />
$ 13.50<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
Bulk Warehouse<br />
Manufacturing<br />
$<br />
$<br />
3.50<br />
2.00<br />
$<br />
$<br />
7.00<br />
4.25<br />
$<br />
$<br />
5.50<br />
3.12<br />
14.00%<br />
14.00%<br />
High Tech/R&D<br />
retaIl<br />
$ 6.00 $ 11.00 $ 8.50 14.00%<br />
Downtown<br />
Neighborhood Service Centers<br />
Community Power Center<br />
Regional Malls<br />
$<br />
$<br />
$<br />
$<br />
8.00<br />
10.00<br />
12.00<br />
22.00<br />
$ 30.00<br />
$ 14.00<br />
$ 20.00<br />
$ 30.00<br />
$ 19.00<br />
$ 12.00<br />
$ 16.00<br />
$ 26.00<br />
N/A<br />
N/A<br />
N/A<br />
N/A<br />
deVeloPment land Low/Acre High/Acre<br />
Office in CBD<br />
Land in Office Parks<br />
Land in Industrial Parks<br />
Office/Industrial Land - Non-park<br />
Retail/Commercial Land<br />
Residential<br />
$<br />
$<br />
$<br />
N/A<br />
N/A<br />
N/A<br />
50,000.00<br />
70,000.00<br />
10,000.00<br />
$<br />
$<br />
$<br />
N/A<br />
N/A<br />
N/A<br />
75,000.00<br />
95,000.00<br />
50,000.00<br />
<strong>2012</strong> <strong>Global</strong> <strong>Market</strong> Report n www.naiglobal.com 114