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2012 Global Market report - NAI Global

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Billings, Montana<br />

Bozeman, Montana<br />

Contact<br />

<strong>NAI</strong> Business Properties<br />

+1 406 256 5000<br />

Metropolitan Area<br />

Economic Overview<br />

2011<br />

Population<br />

2016 Estimated<br />

Population<br />

Employment<br />

Population<br />

Household<br />

Average Income<br />

161,619<br />

175,892<br />

87,109<br />

$63,824<br />

Billings is Montana’s largest city located in the heart of the<br />

Northern Rockies. Billings is an urban trade center with the<br />

most diverse economy in the state, highlighted by the<br />

healthcare industry and energy development. Retailers<br />

continue to see growth in the market. The industrial sector<br />

has seen positive absorption primarily due to the proximity<br />

to the Bakken oil field in eastern Montana and western North<br />

Dakota.<br />

The office market saw a 15% to 20% decrease in rental<br />

rates and demand. Vacancy rates stayed somewhat level.<br />

Smaller transactions dominated the activity. Vacancy rates<br />

dropped in the overall market from 12.51% to 9.92% in<br />

2011.<br />

The industrial market continued to see a decrease in the<br />

availability of space as energy firms and distributors slowly<br />

absorbed product. Wilson Supply was the largest lease at<br />

18,000 SF. The total available square footage decreased to<br />

approximately 549,000. This is the lowest level since 2003.<br />

No new spec projects were announced.<br />

The retail market started to gain momentum as retailers<br />

increased their expansion into the market. Carmike<br />

Cinemas, Cabela’s and Sam’s Club were the notable entries.<br />

The first “de-mall” in the state of Montana was commenced<br />

in 2009 at the former West Park Plaza in Central Billings.<br />

The project is anchored by Sears and Hastings. Vacancy<br />

rates in the retail sector were below 5% in the power center<br />

areas as Billings continued to service a regional retail trade<br />

area of over 300,000. This trade area is unique to the region<br />

as Billings is the largest city for 500 miles in any direction.<br />

Investments were slow in the market due to lack of product<br />

available for sale. Owners continued to keep product out of<br />

the market for fear that replacement properties could not<br />

be found. Multifamily product showed low vacancy rates in<br />

the market and new product continued to come on line in<br />

2011. Unemployment remained between 7% and 8% for<br />

the Yellowstone County.<br />

Contact<br />

<strong>NAI</strong> Landmark<br />

+1 406 556 5005<br />

Metropolitan Area<br />

Economic Overview<br />

2011<br />

Population<br />

2016 Estimated<br />

Population<br />

Employment<br />

Population<br />

Household<br />

Average Income<br />

98,729<br />

104,807<br />

58,328<br />

$62,344<br />

Bozeman is the primary urban center in southwestern<br />

Montana and is the seat of Gallatin County with a population<br />

of 90,000. Located just 90 miles north of Yellowstone<br />

National Park and only 45 miles north of the Big Sky resort<br />

community, Bozeman represents an attractive primary and<br />

secondary home market. Gallatin County continues to be<br />

the fastest growing county in the state.<br />

Anchored by an economy rich in agriculture, the greater<br />

Bozeman market has emerged as a trade region built on the<br />

business spin-offs of research successes of Montana State<br />

University, making Bozeman one of the leading smaller<br />

urban centers in the nation. Bozeman’s economy continues<br />

to be a primary performer in the state with 2.1% annual<br />

growth. Major employers are Montana State University,<br />

RightNow Technologies and Ligocyte Pharmaceuticals.<br />

While the southwest Montana economy is somewhat<br />

cushioned from the volatility experienced nationally, there<br />

has been a softening in demand for office and retail product<br />

that will likely slow the absorption of a small oversupply.<br />

Vacancy is estimated at 8% in the office segment and 7%<br />

in the retail markets. <strong>Market</strong> rents have firmed from the<br />

2009 highs, in the range of $14 to $16/SF per year for Class<br />

A space, but softened to $7 to $10/SF per year for Class B<br />

space. Recent retail tenants to ink deals are REI for 30,000<br />

SF, Kohl’s, Ulta Cosmetics and Shoe Carnival.<br />

In the industrial sector, warehouse demand has weakened<br />

slightly with the decline in new housing starts. Demand is<br />

limited for high-tech flex and R&D space. In 2011, the local<br />

commercial markets can anticipate a more aggressive entry<br />

of bank-owned property with the potential for a further<br />

softening of property values through the bank sell-off period.<br />

The historic downtown Bozeman retail and office markets<br />

remain one of the state’s finest. New private investment<br />

downtown has been stimulated by a $12 million, 435-car<br />

parking garage. A natural gas explosion in March of 2009<br />

destroyed a quarter of a city block that is now in redevelopment.<br />

Median<br />

Household Income<br />

$ 50,726<br />

Median<br />

Household Income<br />

$48,724<br />

Total Population<br />

Median Age<br />

37<br />

Total Population<br />

Median Age<br />

39<br />

Billings At A Glance<br />

(Rent/SF/YR) low High effective avg. Vacancy<br />

doWntoWn offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

suburban offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

IndustrIal<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

24.00<br />

16.00<br />

10.00<br />

18.00<br />

12.00<br />

9.00<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

28.00<br />

22.00<br />

14.00<br />

26.00<br />

16.00<br />

12.00<br />

$ 26.00<br />

$ 19.00<br />

$ 12.00<br />

$ 20.00<br />

$ 14.00<br />

$ 10.00<br />

N/A<br />

4.00%<br />

16.00%<br />

15.00%<br />

10.00%<br />

11.00%<br />

Bulk Warehouse<br />

Manufacturing<br />

$<br />

$<br />

2.25<br />

3.50<br />

$<br />

$<br />

4.75<br />

6.00<br />

$<br />

$<br />

3.50<br />

5.00<br />

6.00%<br />

4.00%<br />

High Tech/R&D<br />

retaIl<br />

Downtown<br />

Neighborhood Service Centers<br />

Community Power Center<br />

Regional Malls<br />

$<br />

$<br />

$<br />

$<br />

$<br />

14.00<br />

8.00<br />

9.00<br />

14.00<br />

22.00<br />

$<br />

$<br />

$<br />

$<br />

$<br />

16.00<br />

14.00<br />

13.00<br />

19.00<br />

28.00<br />

$ 15.00<br />

$ 12.00<br />

$ 11.00<br />

$ 16.50<br />

$ 25.00<br />

N/A<br />

11.00%<br />

9.00%<br />

5.00%<br />

5.00%<br />

deVeloPment land Low/Acre High/Acre<br />

Office in CBD<br />

$ 875,000.00 $ 1,100,000.00<br />

Land in Office Parks<br />

Land in Industrial Parks<br />

Office/Industrial Land - Non-park<br />

Retail/Commercial Land<br />

Residential<br />

$<br />

$<br />

$<br />

$<br />

$<br />

217,800.00<br />

87,000.00<br />

100,000.00<br />

305,000.00<br />

60,000.00<br />

$<br />

$<br />

$<br />

$<br />

$<br />

304,000.00<br />

200,000.00<br />

120,000.00<br />

609,000.00<br />

175,000.00<br />

Bozeman At A Glance<br />

(Rent/SF/YR) low High effective avg. Vacancy<br />

doWntoWn offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

$<br />

$<br />

12.00<br />

14.00<br />

$<br />

$<br />

17.00<br />

16.00<br />

$ 14.50<br />

$ 15.00<br />

2.00%<br />

8.00%<br />

Class B (Secondary)<br />

suburban offIce<br />

$ 7.00 $ 9.00 $ 8.00 8.00%<br />

New Construction (AAA)<br />

Class A (Prime)<br />

$<br />

$<br />

13.00<br />

10.00<br />

$<br />

$<br />

14.00<br />

12.00<br />

$ 13.50<br />

$ 11.00<br />

9.00%<br />

15.00%<br />

Class B (Secondary)<br />

IndustrIal<br />

Bulk Warehouse<br />

Manufacturing<br />

High Tech/R&D<br />

retaIl<br />

$<br />

$<br />

$<br />

$<br />

7.00<br />

3.75<br />

4.25<br />

6.50<br />

$<br />

$<br />

$<br />

$<br />

10.00<br />

4.75<br />

5.00<br />

9.00<br />

$<br />

$<br />

$<br />

$<br />

8.50<br />

4.25<br />

4.75<br />

7.75<br />

18.00%<br />

18.00%<br />

15.00%<br />

7.00%<br />

Downtown<br />

$ 13.00 $ 18.00 $ 15.50 7.00%<br />

Neighborhood Service Centers $ 8.00 $ 10.00 $ 9.00 8.00%<br />

Community Power Center<br />

Regional Malls<br />

$<br />

$<br />

16.00<br />

18.00<br />

$<br />

$<br />

25.00<br />

25.00<br />

$ 20.50<br />

$ 21.50<br />

8.00%<br />

3.00%<br />

deVeloPment land Low/Acre High/Acre<br />

Office in CBD<br />

$ 850,000.00 $ 1,200,000.00<br />

Land in Office Parks<br />

Land in Industrial Parks<br />

Office/Industrial Land - Non-park<br />

Retail/Commercial Land<br />

Residential<br />

$<br />

$<br />

$<br />

$<br />

$<br />

185,000.00<br />

98,000.00<br />

85,000.00<br />

275,000.00<br />

12,500.00<br />

$<br />

$<br />

$<br />

$<br />

$<br />

218,000.00<br />

175,000.00<br />

165,000.00<br />

435,000.00<br />

40,000.00<br />

<strong>2012</strong> <strong>Global</strong> <strong>Market</strong> Report n www.naiglobal.com 110

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