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2012 Global Market report - NAI Global

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Des Moines, Iowa<br />

Sioux City, Iowa<br />

Contact<br />

<strong>NAI</strong> Ruhl & Ruhl<br />

Commercial Company<br />

+1 515 309 4002<br />

Metropolitan Area<br />

Economic Overview<br />

2011<br />

Population<br />

2016 Estimated<br />

Population<br />

Employment<br />

Population<br />

Household<br />

Average Income<br />

581,477<br />

628,841<br />

330,190<br />

$76,481<br />

Des Moines’ growth for the past twenty years has been closely<br />

tied to the insurance and finance industries. Therefore the<br />

recent softness in those same industries has had a more<br />

pronounced effect on our market. While our unemployment<br />

rate remains well below the national average (6.0% vs. 9.1%),<br />

the quality of the jobs that have been trimmed has had a larger<br />

impact on our local consumer base than the loss of entry level<br />

positions.<br />

Conditions of the Des Moines office market remain favorable<br />

for tenants as landlords continue to offer high level incentives,<br />

such as free rent, moving allowances and T.I.’s. With so many<br />

options, tenants have no sense of urgency believing they have<br />

the upper hand; if one landlord won’t meet their deal, another<br />

will. However, not every landlord has the ability to offer aggressive<br />

lease terms. With lender involvement continuing to rise, some<br />

find themselves constricted on the terms they can offer a<br />

tenant. <strong>Market</strong> conditions in the CBD will continue to slowly<br />

improve throughout 2011 and <strong>2012</strong> as additional competitive<br />

space is removed from the current inventory and converted<br />

into apartments.<br />

Industrial occupancy remained stable with limited new<br />

construction. The flex market remains soft; a majority of the<br />

activity within this sector will continue to be driven by users in<br />

the 3,000 to 10,000 SF range. Lease rates have declined<br />

slightly and will remain flat for the next 18 months.<br />

New retail projects are still few and far between in the Greater<br />

Des Moines area. Most retailers remain cautious, delaying<br />

expansion plans for an improved economic climate. But, retail<br />

activity is picking up at the Prairie Trail development in Ankeny.<br />

The 1,000+ acre master plan calls for two retail components<br />

covering approximately a half million SF. Town Center at Prairie<br />

Trail will feature fashion anchors, a wide variety of restaurants<br />

and a mix of regional and national merchants. Plaza Shoppes<br />

at Prairie Trail will be anchored by a Hy-Vee grocery store. The<br />

community will also feature a vast network of trails, parks and<br />

bike paths, approximately 2,500 homes, the city library, police<br />

headquarters and three new schools.<br />

Contact<br />

<strong>NAI</strong> LeGrand & Company<br />

+1 712 277 1070<br />

Metropolitan Area<br />

Economic Overview<br />

2011<br />

Population<br />

2016 Estimated<br />

Population<br />

Employment<br />

Population<br />

Household<br />

Average Income<br />

145,000<br />

182,562<br />

95,998<br />

$61,916<br />

Site Selection magazine has ranked the Sioux City area #1<br />

nationally in economic activity among metro areas under<br />

200,000 people in 2007 and 2008, #2 in 2009 and #3 in<br />

2010. Strong activity in the agricultural and food processing<br />

sectors are responsible for the high ranking. The metropolitan<br />

area includes Sioux City, Iowa; South Sioux City, Nebraska<br />

and North Sioux City, South Dakota.<br />

The industrial market totals 15.4 million SF with a 6%<br />

vacancy rate. A 1.6 location quotient indicates demand for<br />

industrial space is likely to continue. Work continues on a<br />

$400 million expansion by Beef Products, Inc. in South Sioux<br />

City, which is the largest single investment ever made in<br />

Nebraska. The most significant industrial news is a proposed<br />

$10 billion, 400,000 barrel oil refinery by Hyperion<br />

Resources of Dallas that would be the second largest<br />

construction project in the history of the United States. The<br />

company has renewed options on 4,700 acres and received<br />

an air quality permit from the State of South Dakota.<br />

Construction must begin by mid 2013.<br />

Sioux City is the dominant retail center in the region with 6.1<br />

million SF of space. Retail sales steadily increased due to a<br />

large amount of space coming online that effectively<br />

increased the trade area, but it was only a matter of time<br />

until overbuilding outpaced demand. Many properties have<br />

experienced rising vacancy rates and falling rents, creating<br />

a favorable leasing market.<br />

The office market consists of 5.7 million SF, and has<br />

maintained a split personality. The professional sector<br />

remains weak due to the lack of white collar job growth,<br />

while the medical market is more robust, accounting for half<br />

of all office construction since 2000. The Dakota Dunes<br />

submarket thrives with 2.8% vacancy rate, while the CBD<br />

struggles due to corporate downsizing.<br />

The Sioux City area will experience an unprecedented boom<br />

if the Hyperion Energy Center goes forward. A research study<br />

estimates the project would result in 14,000 new jobs and<br />

add $14 billion in annual economic activity to the local<br />

market.<br />

Median<br />

Household Income<br />

$60,444<br />

Median<br />

Household Income<br />

$48,862<br />

Total Population<br />

Median Age<br />

35<br />

Total Population<br />

Median Age<br />

39<br />

Des Moines At A Glance<br />

(Rent/SF/YR) low High effective avg. Vacancy<br />

doWntoWn offIce<br />

Premium (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

suburban offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

IndustrIal<br />

Bulk Warehouse<br />

Manufacturing<br />

High Tech/R&D<br />

retaIl<br />

Downtown<br />

Neighborhood Service Centers<br />

Community Power Center<br />

Regional Malls<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

N/A<br />

17.00<br />

13.00<br />

12.75<br />

16.00<br />

12.00<br />

3.00<br />

1.50<br />

4.50<br />

3.00<br />

4.00<br />

6.00<br />

13.00<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

N/A<br />

24.00<br />

16.00<br />

16.50<br />

23.00<br />

16.00<br />

5.50<br />

7.00<br />

10.80<br />

16.00<br />

15.00<br />

18.00<br />

23.00<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

N/A<br />

14.40%<br />

23.70%<br />

N/A<br />

9.70%<br />

16.90%<br />

6.60%<br />

8.20%<br />

6.50%<br />

12.70%<br />

14.00%<br />

16.00%<br />

10.40%<br />

deVeloPment land Low/Acre High/Acre<br />

Office in CBD<br />

Land in Office Parks<br />

Land in Industrial Parks<br />

Office/Industrial Land - Non-park<br />

Retail/Commercial Land<br />

Residential<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

94,500.00<br />

5,700.00<br />

6,900.00<br />

7,500.00<br />

45,000.00<br />

14,000.00<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

480,900.00<br />

450,000.00<br />

165,000.00<br />

500,000.00<br />

964,000.00<br />

30,000.00<br />

Sioux City At A Glance<br />

(Rent/SF/YR) low High effective avg. Vacancy<br />

doWntoWn offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

$<br />

N/A<br />

12.00 $<br />

N/A<br />

14.50<br />

N/A<br />

$ 13.00<br />

N/A<br />

20.00%<br />

Class B (Secondary)<br />

suburban offIce<br />

$ 7.50 $ 10.00 $ 8.00 10.00%<br />

New Construction (AAA)<br />

Class A (Prime)<br />

$<br />

$<br />

15.00<br />

12.00<br />

$<br />

$<br />

20.00<br />

20.00<br />

$ 15.50<br />

$ 13.00<br />

15.00%<br />

5.00%<br />

Class B (Secondary)<br />

IndustrIal<br />

Bulk Warehouse<br />

Manufacturing<br />

High Tech/R&D<br />

retaIl<br />

$<br />

$<br />

$<br />

7.50<br />

1.50<br />

1.50<br />

N/A<br />

$<br />

$<br />

$<br />

11.00<br />

5.25<br />

3.50<br />

N/A<br />

$<br />

$<br />

$<br />

9.00<br />

3.75<br />

3.00<br />

N/A<br />

6.50%<br />

10.00%<br />

4.00%<br />

N/A<br />

Downtown<br />

Neighborhood Service Centers<br />

Community Power Center<br />

Regional Malls<br />

$<br />

$<br />

$<br />

$<br />

5.00<br />

8.00<br />

10.00<br />

20.00<br />

$<br />

$<br />

$<br />

$<br />

12.00<br />

18.50<br />

22.00<br />

40.00<br />

$ 10.00<br />

$ 13.00<br />

$ 16.00<br />

$ 30.00<br />

30.00%<br />

10.00%<br />

11.00%<br />

7.50%<br />

deVeloPment land Low/Acre High/Acre<br />

Office in CBD<br />

Land in Office Parks<br />

Land in Industrial Parks<br />

Office/Industrial Land - Non-park<br />

Retail/Commercial Land<br />

Residential<br />

$<br />

$<br />

$<br />

$<br />

$<br />

N/A<br />

130,000.00<br />

25,000.00<br />

10,000.00<br />

260,000.00<br />

15,000.00<br />

$<br />

$<br />

$<br />

$<br />

$<br />

N/A<br />

260,000.00<br />

55,000.00<br />

218,000.00<br />

870,000.00<br />

45,000.00<br />

<strong>2012</strong> <strong>Global</strong> <strong>Market</strong> Report n www.naiglobal.com 100

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