2012 Annual Report - Softball Australia

CRM Project Update
CRM Project Update
In February 2011, Softball Australia commenced a comprehensive review of the association and club websites,
addressing a number of challenges which had arisen following the launch of the national website in May 2010.
The new look association and club website was released in December 2011. It provides administrators with a more userfriendly
and flexible environment, including:
• Results, events and news displayed more prominently in a tabular format, centred on the home page
• The option to choose which association news to display (for clubs affiliated with more than one association)
• User-friendly display of menu headings
• Customisation of the banner, background and colours
• Optional free content areas for text and images
• Interchangeable free content area are with promotional buttons
The following table provides a breakdown of website use, identifying the number and percentage of active websites
(new template) and regularly updated websites:
ACT NSW NT Qld SA Tas Vic WA
Inactive 10 47 0 37 12 13 26 37
New template 2 43 1 27 17 3 25 5
Old template 7 56 5 57 9 2 30 15
Regularly updated 7 29 0 10 13 0 15 2
Total active 13 99 6 84 26 5 55 20
% Active 56% 68% 100% 69% 68% 28% 68% 35%
% New template* 15% 43% 16% 32% 65% 60% 45% 25%
% Regularly updated** 54% 29% 0% 12% 50% 0% 27% 10%
*Percentage of total active websites on the new template
** Regularly updated means new content generated in the last 1 month for associations and 2 months for clubs
National Membership Database
Website administrators have assisted throughout the year with testing the functionality of the database and providing
invaluable feedback. The database will provide our administrators with the ability to organise, store and retrieve
information as efficiently and effectively as possible, including the ability to:
• Search for, and automatically merge duplicate members
• Run standard reports (members by age/gender, recently registered members, member registration on a month by
month comparison)
• Create reports using specific fields/criteria
• Automatically re-register existing members
Moving forward
Interfuse, our CRM System provider, recently upgraded the fusesport system to a more generic, modern format. The
new look will be available when all remaining, and upgraded, Modules are released in 2013.
SOFTBALL AUSTRALIA ANNUAL REPORT 2012 Page | 63