2012 Annual Report - Softball Australia
2012 Annual Report - Softball Australia
2012 Annual Report - Softball Australia
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New Branding for National Teams<br />
<strong>Softball</strong> <strong>Australia</strong> announces new branding for national teams<br />
In May <strong>2012</strong>, the new team logos for our national teams were unveiled. The logos complete a review of the <strong>Softball</strong><br />
<strong>Australia</strong> national team brand after the redesign of the team uniforms with new uniform supplier, Kukri.<br />
The graphic components are unique to each team. They have their own style and energy and represent the values of<br />
each national team with a refinement of existing shapes (Aussie Steelers and Aussie Colts) and the creation of new<br />
logos (Aussie Spirit and Aussie Pride).<br />
The Aussie Spirit leadership group, Stacey Porter (NSW), Jodie Bowering (Qld) and Leigh Godfrey (WA) had a great deal<br />
of input into the design, with the logos representing the five core values of the team Aussie Spirit Vice Captain, Jodie<br />
Bowering says ‘The new logo compliments not only the values and objectives of the team and to be allowed the input<br />
to the new logos gave the girls a sense of ownership to the Aussie Spirit direction moving forward.’<br />
The Aussie Steelers and Aussie Colts maintain the integrity of the previous logos with the images of the kangaroo and<br />
colt, both formidable animals, strong and tough like our World Champion teams<br />
SOFTBALL AUSTRALIA ANNUAL REPORT <strong>2012</strong> Page | 16
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