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Balance Sheet at 31 December 2010 of BBVA

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Development and coordin<strong>at</strong>ion <strong>of</strong> Innov<strong>at</strong>ion and Technology<br />

Finally, the Area is responsible for coordin<strong>at</strong>ing the Group’s Growth and Differenti<strong>at</strong>ion Plan, support to the<br />

Business Continuity function and Global Management <strong>of</strong> Fraud risk.<br />

In order to coordin<strong>at</strong>e the Group’s Growth and Differenti<strong>at</strong>ion Plan, which has been defined for the next five<br />

years, a Global Project Office has been cre<strong>at</strong>ed, aimed <strong>at</strong> strengthening the Plan, supporting the definition<br />

and monitoring <strong>of</strong> corpor<strong>at</strong>e metrics, and collabor<strong>at</strong>ing in cultural evolution initi<strong>at</strong>ives and in the associ<strong>at</strong>ed<br />

Communic<strong>at</strong>ion Plan.<br />

The Business Continuity area has redefined 128 continuity plans in 25 countries. Some <strong>of</strong> them were<br />

activ<strong>at</strong>ed during the year, such as in the case <strong>of</strong> snowstorms in Spain, etc.<br />

Being aware th<strong>at</strong> Business Continuity also has a major systemic deriv<strong>at</strong>ive, <strong>BBVA</strong> continues to actively<br />

promote the cre<strong>at</strong>ion <strong>of</strong> collabor<strong>at</strong>ion and exchange areas for best business practices with other financial<br />

institutions, regul<strong>at</strong>ory and supervisory authorities, and other sectors through particip<strong>at</strong>ion and support in<br />

institutions and pl<strong>at</strong>forms cre<strong>at</strong>ed for this purpose in various countries, such as CECON (Spanish Business<br />

Continuity Consortium) in Spain.<br />

<strong>2010</strong> saw the consolid<strong>at</strong>ion <strong>of</strong> the Global Management <strong>of</strong> Fraud Risk function in the <strong>BBVA</strong> Group, with a<br />

parallel gradual evolution towards its integral management in virtually all countries and businesses in which<br />

the Group is present. The first internal forum on Fraud Risk took place, setting out the Group’s best practices<br />

and the trends in this area, and which in turn established the bases for the development <strong>of</strong> global plans. In<br />

addition, the public<strong>at</strong>ion <strong>of</strong> the <strong>BBVA</strong> Group’s Anti-fraud Program helped to strengthen the function.<br />

11. ENVIRONMENTAL INFORMATION<br />

Environmental commitment<br />

<strong>BBVA</strong> prioritizes sustainable development. As a financial institution, the Bank’s activities have a significant<br />

impact on the environment: via the consumption <strong>of</strong> n<strong>at</strong>ural resources, e.g. management <strong>of</strong> its properties, use<br />

<strong>of</strong> paper, travel, etc. (direct impacts) and most notably, via the environmental ramific<strong>at</strong>ions <strong>of</strong> the products<br />

and services it provides, especially those rel<strong>at</strong>ed to financing, asset management and management <strong>of</strong> its<br />

supply chain (indirect impacts).<br />

Environmental Policy Targets<br />

The objectives <strong>of</strong> <strong>BBVA</strong>'s environmental policy are as follows:<br />

• Compliance with prevailing environmental legisl<strong>at</strong>ion in all <strong>BBVA</strong>'s oper<strong>at</strong>ing markets<br />

• Ongoing improvement in its ability to identify and manage the environmental risks incidental to<br />

<strong>BBVA</strong>'s financing and investment activities<br />

• Develop environmentally-friendly financial products and services<br />

• Eco-efficiency in the use <strong>of</strong> n<strong>at</strong>ural resources, including setting and delivery <strong>of</strong> targets for<br />

improvement<br />

• Manage direct impacts through an environmental management system based on standard<br />

ISO/14001.<br />

• To exert a positive influence on the environmental records <strong>of</strong> its stakeholders by communic<strong>at</strong>ing with<br />

them and raising their awareness <strong>of</strong> the importance <strong>of</strong> the environment as an additional input in<br />

business and human management practice<br />

• Inform, communic<strong>at</strong>e, raise awareness and train its employees on environmental m<strong>at</strong>ters<br />

• To promote environmental sponsorship, volunteering initi<strong>at</strong>ives and research<br />

• To support the main initi<strong>at</strong>ives to fight against and prevent clim<strong>at</strong>e change<br />

The principal intern<strong>at</strong>ional environmental commitments th<strong>at</strong> <strong>BBVA</strong> assumes are:<br />

11

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