Expression - Creative New Zealand
Expression - Creative New Zealand Expression - Creative New Zealand
from creativenz.govt.nz
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27.10.2014
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Results 1. Maximum attendance (60,000 target) • 112,194 sold • Extended for 1 week due to demand • Every Friday night sold out • All events reached capacity
Results 2. Drive secondary spend • Shop sales 500% up • Large membership increase
- Page 48 and 49: Stimulation I came because I wanted
- Page 50 and 51: Essence I came to go to a lecture a
- Page 52 and 53: Marketing strategy • Targeting ea
- Page 54 and 55: Marketing messages 1. Stimulation -
- Page 56 and 57: Stimulation • Highest awareness o
- Page 58 and 59: Stimulation 1. Viral 2. Print 3. On
- Page 60 and 61: 1. Viral
- Page 62: Stunt bear competition
- Page 76: 3. Onsite
- Page 84 and 85: Essence 1. Video 2. Blog 3. Press q
- Page 86 and 87: Video trailer
- Page 89 and 90: …it recognises that many of its a
- Page 92 and 93: Expression • Many not heard of ar
- Page 94 and 95: #craftdebate
- Page 96 and 97: 6. Results
- Page 100 and 101: Results 3. Position the Museum as a
- Page 102 and 103: Research findings • 19,073 (17%)
- Page 104 and 105: 40 35 30 25 20 15 10 5 0 Culture se
- Page 109 and 110: 25 Culture segments profile - Late
- Page 111 and 112: 7. Any questions? jhunt@britishmuse
Results<br />
2. Drive secondary spend<br />
• Shop sales 500% up<br />
• Large membership increase
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