Expression - Creative New Zealand
Expression - Creative New Zealand
Expression - Creative New Zealand
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Stimulation<br />
• ‘Claire’ image<br />
• No ticket offers<br />
• Targeted first with<br />
new/experimental<br />
• Social ‘Open late<br />
Friday’<br />
• Embrace controversial<br />
aspects of Grayson<br />
Perry’s personality<br />
• Used social media for<br />
viral campaign