Expression - Creative New Zealand
Expression - Creative New Zealand Expression - Creative New Zealand
from creativenz.govt.nz
More from this publisher
27.10.2014
Views
Appeal of the exhibition title Overall under 20% interested in the exhibition
56 Would you pay? (%) 55 54 53 52 Would you pay? (%) 51 50 49 Stimulation Essence Expression
- Page 2 and 3: Culture segments: unlocking potenti
- Page 4 and 5: Outline 1. The British Museum 2. Gr
- Page 7: A museum of the world, for the worl
- Page 10: 2. Grayson Perry exhibition
- Page 15 and 16: Video trailer
- Page 17 and 18: The challenge Sell 60,000 tickets a
- Page 19 and 20: 4. Culture segments research
- Page 21 and 22: Enrichment • Mature, Traditional,
- Page 27 and 28: How? 1. Online survey 2. Focus grou
- Page 29 and 30: Awareness of the artist Grayson Per
- Page 31 and 32: Overall 45% of people had heard of
- Page 33: Appeal of the exhibition title
- Page 37 and 38: Stimulation marketing proposition:
- Page 39 and 40: Essence marketing proposition: ‘F
- Page 41 and 42: Expression marketing proposition:
- Page 46 and 47: Task • Match the statement to Sti
- Page 48 and 49: Stimulation I came because I wanted
- Page 50 and 51: Essence I came to go to a lecture a
- Page 52 and 53: Marketing strategy • Targeting ea
- Page 54 and 55: Marketing messages 1. Stimulation -
- Page 56 and 57: Stimulation • Highest awareness o
- Page 58 and 59: Stimulation 1. Viral 2. Print 3. On
- Page 60 and 61: 1. Viral
- Page 62: Stunt bear competition
- Page 76: 3. Onsite
Appeal of the exhibition title<br />
Overall under 20% interested in the<br />
exhibition
Change language