Expression - Creative New Zealand
Expression - Creative New Zealand Expression - Creative New Zealand
Culture segments: unlocking potential Jessie Hunt Marketing Manager @jessiehunt #21arts
What you’ll get out of this presentation: • Insight • Tips • Inspiration
- Page 4 and 5: Outline 1. The British Museum 2. Gr
- Page 7: A museum of the world, for the worl
- Page 10: 2. Grayson Perry exhibition
- Page 15 and 16: Video trailer
- Page 17 and 18: The challenge Sell 60,000 tickets a
- Page 19 and 20: 4. Culture segments research
- Page 21 and 22: Enrichment • Mature, Traditional,
- Page 27 and 28: How? 1. Online survey 2. Focus grou
- Page 29 and 30: Awareness of the artist Grayson Per
- Page 31 and 32: Overall 45% of people had heard of
- Page 33 and 34: Appeal of the exhibition title
- Page 35 and 36: 56 Would you pay? (%) 55 54 53 52 W
- Page 37 and 38: Stimulation marketing proposition:
- Page 39 and 40: Essence marketing proposition: ‘F
- Page 41 and 42: Expression marketing proposition:
- Page 46 and 47: Task • Match the statement to Sti
- Page 48 and 49: Stimulation I came because I wanted
- Page 50 and 51: Essence I came to go to a lecture a
Culture segments:<br />
unlocking potential<br />
Jessie Hunt<br />
Marketing Manager<br />
@jessiehunt<br />
#21arts