Expression - Creative New Zealand

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…We have heard about this wonderful exhibition as far away as <strong>New</strong> <strong>Zealand</strong>. When Grayson visited Here in February 2005, he charmed audiences in Auckland and Wellington with his humour, generosity and incisive commentary. He was immediately one of our favourite contemporary British artists…
Video trailer
Page 2 and 3: Culture segments: unlocking potenti
Page 4 and 5: Outline 1. The British Museum 2. Gr
Page 7: A museum of the world, for the worl
Page 10: 2. Grayson Perry exhibition
Page 17 and 18: The challenge Sell 60,000 tickets a
Page 19 and 20: 4. Culture segments research
Page 21 and 22: Enrichment • Mature, Traditional,
Page 27 and 28: How? 1. Online survey 2. Focus grou
Page 29 and 30: Awareness of the artist Grayson Per
Page 31 and 32: Overall 45% of people had heard of
Page 33 and 34: Appeal of the exhibition title
Page 35 and 36: 56 Would you pay? (%) 55 54 53 52 W
Page 37 and 38: Stimulation marketing proposition:
Page 39 and 40: Essence marketing proposition: ‘F
Page 41 and 42: Expression marketing proposition:
Page 46 and 47: Task • Match the statement to Sti
Page 48 and 49: Stimulation I came because I wanted
Page 50 and 51: Essence I came to go to a lecture a
Page 52 and 53: Marketing strategy • Targeting ea
Page 54 and 55: Marketing messages 1. Stimulation -
Page 56 and 57: Stimulation • Highest awareness o
Page 58 and 59: Stimulation 1. Viral 2. Print 3. On
Page 60 and 61: 1. Viral
Page 62:
Stunt bear competition
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3. Onsite
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Essence 1. Video 2. Blog 3. Press q
Page 86 and 87:
Video trailer
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…it recognises that many of its a
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Expression • Many not heard of ar
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#craftdebate
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6. Results
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Results 1. Maximum attendance (60,0
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Results 3. Position the Museum as a
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Research findings • 19,073 (17%)
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40 35 30 25 20 15 10 5 0 Culture se
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25 Culture segments profile - Late
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7. Any questions? jhunt@britishmuse
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Expression - Creative New Zealand

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