Expression - Creative New Zealand
Expression - Creative New Zealand
Expression - Creative New Zealand
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Summary<br />
• Media buying by segment – challenge<br />
• Cross over with internal segments?<br />
• Research helped prove that very different<br />
positioning was needed<br />
• Good opportunity to work closely with other<br />
teams across the Museum<br />
• Easy for internal and external stakeholders to<br />
grasp<br />
• Potential to target other segments<br />
• 19,073 new audience unlocked – what next?
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