Expression - Creative New Zealand
Expression - Creative New Zealand Expression - Creative New Zealand
25 Culture segments profile - Late event % 20 15 10 5 0
- Page 56 and 57: Stimulation • Highest awareness o
- Page 58 and 59: Stimulation 1. Viral 2. Print 3. On
- Page 60 and 61: 1. Viral
- Page 62: Stunt bear competition
- Page 76: 3. Onsite
- Page 84 and 85: Essence 1. Video 2. Blog 3. Press q
- Page 86 and 87: Video trailer
- Page 89 and 90: …it recognises that many of its a
- Page 92 and 93: Expression • Many not heard of ar
- Page 94 and 95: #craftdebate
- Page 96 and 97: 6. Results
- Page 98 and 99: Results 1. Maximum attendance (60,0
- Page 100 and 101: Results 3. Position the Museum as a
- Page 102 and 103: Research findings • 19,073 (17%)
- Page 104 and 105: 40 35 30 25 20 15 10 5 0 Culture se
- Page 110 and 111: Summary • Media buying by segment
- Page 112: Task 1. Identify an arts event 3 on
25<br />
Culture segments profile - Late event %<br />
20<br />
15<br />
10<br />
5<br />
0