- Page 2 and 3:
Culture segments: unlocking potenti
- Page 4 and 5:
Outline 1. The British Museum 2. Gr
- Page 7:
A museum of the world, for the worl
- Page 10:
2. Grayson Perry exhibition
- Page 15 and 16:
Video trailer
- Page 17 and 18:
The challenge Sell 60,000 tickets a
- Page 19 and 20:
4. Culture segments research
- Page 21 and 22:
Enrichment • Mature, Traditional,
- Page 27 and 28:
How? 1. Online survey 2. Focus grou
- Page 29 and 30:
Awareness of the artist Grayson Per
- Page 31 and 32:
Overall 45% of people had heard of
- Page 33 and 34:
Appeal of the exhibition title
- Page 35 and 36:
56 Would you pay? (%) 55 54 53 52 W
- Page 37 and 38:
Stimulation marketing proposition:
- Page 39 and 40:
Essence marketing proposition: ‘F
- Page 41 and 42:
Expression marketing proposition:
- Page 46 and 47:
Task • Match the statement to Sti
- Page 48 and 49:
Stimulation I came because I wanted
- Page 50 and 51:
Essence I came to go to a lecture a
- Page 52 and 53:
Marketing strategy • Targeting ea
- Page 54 and 55: Marketing messages 1. Stimulation -
- Page 56 and 57: Stimulation • Highest awareness o
- Page 58 and 59: Stimulation 1. Viral 2. Print 3. On
- Page 60 and 61: 1. Viral
- Page 62: Stunt bear competition
- Page 76: 3. Onsite
- Page 84 and 85: Essence 1. Video 2. Blog 3. Press q
- Page 86 and 87: Video trailer
- Page 89 and 90: …it recognises that many of its a
- Page 92 and 93: Expression • Many not heard of ar
- Page 94 and 95: #craftdebate
- Page 96 and 97: 6. Results
- Page 98 and 99: Results 1. Maximum attendance (60,0
- Page 100 and 101: Results 3. Position the Museum as a
- Page 102 and 103: Research findings • 19,073 (17%)
- Page 109 and 110: 25 Culture segments profile - Late
- Page 111 and 112: 7. Any questions? jhunt@britishmuse