Expression - Creative New Zealand
Expression - Creative New Zealand
Expression - Creative New Zealand
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Results<br />
• ‘Buzz’ around the exhibition but also the<br />
Museum (word of mouth up 28% from<br />
19% the previous year)<br />
• Raised digital profile of the Museum<br />
• Most importantly, it inspired visitors to<br />
view the collection in a new way and<br />
made them more likely to visit again