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Words Darren Jacobs | Photos Joe Vaughn - Mopar

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(Cover Story)<br />

<strong>Mopar</strong>®<br />

Masterminds<br />

Meet the elite team within <strong>Mopar</strong>®<br />

that is bringing to life today’s most<br />

remarkable “<strong>Mopar</strong>ized” rides.<br />

words <strong>Darren</strong> <strong>Jacobs</strong> | <strong>Photos</strong> <strong>Joe</strong> <strong>Vaughn</strong><br />

A <strong>Mopar</strong> Performance Team creation: the<br />

Woodward Dream Cruise Challenger.<br />

By day, they man offices and cubicles, attending routine,<br />

9-to-5 jobs. But at night and on weekends they assemble,<br />

as if in imitation of a comic-book superhero team, taking<br />

up tools and joining forces under the Blue Omega M<br />

insignia to build wild rides and preserve truth, justice<br />

and the <strong>Mopar</strong>® way of life.<br />

They’re the <strong>Mopar</strong> Performance Team – nine<br />

engineers and technicians, passionate car guys all,<br />

who have the collective superpower to breathe life into<br />

trailblazing “<strong>Mopar</strong>ized” image vehicles such as the<br />

<strong>Mopar</strong> Challenger V-10 Drag Pak, Ram Runner, <strong>Mopar</strong> ImMortal, and <strong>Mopar</strong><br />

’10 Challenger, to name a few. Working together at their “hideout” (<strong>Mopar</strong>’s<br />

Engineering Laboratory in Center Line, Mich.), the team’s exploits have been<br />

chronicled on magazine covers, television and the Web, but the superhero<br />

similarities stop right there. You see, the <strong>Mopar</strong> Performance Team’s feats<br />

aren’t mere flights of fancy, but instead real-steel works of art.<br />

“We’re doing things that people dream about,” says Tim Prusinowski<br />

(a.k.a. “Dr. P.”), Engineering Laboratory Supervisor and a group member for<br />

13 years. “I consider this <strong>Mopar</strong>’s candy store. I love this. This is my passion.”<br />

13


Team member Tony Carvallo, grinding<br />

away at his dream job — building Jeeps.<br />

The <strong>Mopar</strong> Performance Team’s roots run deep, to the<br />

“Our job is to demonstrate what can be done with these<br />

muscle-car era, when the <strong>Mopar</strong> brand as it’s known today began<br />

to take shape. “A line can be traced to the 1960s, to the teams<br />

that built <strong>Mopar</strong> package cars, to the first employee who said,<br />

‘We can make more horsepower if we work together,’” explains<br />

longtime team member Steve Houtman, Off-Road<br />

Performance Engineering, and a driving force<br />

behind the group’s many off-road conceptions. The<br />

overall vision of the team has remained unchanged<br />

through the years: craft stunning vehicles, wow<br />

enthusiasts and media, and demonstrate what can<br />

vehicles using <strong>Mopar</strong> parts and accessories,” says Houtman.<br />

“Bottom line – we help fuel the passion of our customers.”<br />

And do their jobs well they have. The <strong>Mopar</strong> Performance Team<br />

has produced a fleet of matchless rides, unveiled at high-profile<br />

shows including Moab Easter Jeep ®<br />

Safari and the<br />

Specialty Equipment Market Association (SEMA)<br />

Show (see page 17 sidebar for details on a few of the<br />

group’s greatest hits). All vehicles are built with the<br />

aim of real-world applications.<br />

“With these projects, most of them end up on<br />

be created utilizing <strong>Mopar</strong> parts and accessories.<br />

the showroom floor, or with a new part or product<br />

“I consider this<br />

“We bring the performance side,” declares<br />

featured in our catalog,” says Brian Falzon, <strong>Mopar</strong><br />

<strong>Mopar</strong>’s candy<br />

Bill Brown, Performance Engineering Manager,<br />

Engine Accessories and Performance, who was deeply<br />

store. I love<br />

who also specializes in off-road vehicle builds.<br />

“We’re pushing the envelope, offering products<br />

the customers and dealers want.”<br />

this. This is my<br />

passion.”<br />

– Tim Prusinowski<br />

involved in the birth of the <strong>Mopar</strong> Challenger Drag Pak.<br />

Adds Tony Carvallo, the Jeep Performance Engineer<br />

who spearheaded the making of the Jeep Wrangler<br />

Blue Crush that wowed the crowd at the 2011 Moab<br />

event, “All these projects branch off to something that<br />

came to life, like the Ram Runner kit, the portal axles<br />

from the <strong>Mopar</strong> ImMortal and the JK-8 kit.”<br />

The creative process often commences<br />

immediately following an event. “We come up with<br />

concepts, bounce them off each other,” explains<br />

Houtman. “Most ideas, at least for off-road, have<br />

come during the drive back from Moab. We have<br />

30 hours in the vehicle to discuss next year.”<br />

After initial sketching, planning and plotting, the<br />

team gathers regularly at the <strong>Mopar</strong> Engineering Lab<br />

to begin birthing a new image vehicle. Late nights<br />

and long hours ensue, as team members balance day<br />

jobs with the extra-curricular demands required to<br />

complete their prestige projects.<br />

“We’re all dedicated,” says Evan Murphy,<br />

the team’s engine specialist and youngest of<br />

the group, who in his 9-to-5 role assists on the<br />

<strong>Mopar</strong> Direct Connection tech line. “Our passion<br />

pushes us to work as long as the job requires,<br />

and at the end of each project, our dedication<br />

is revealed in the craftsmanship and innovation<br />

infused in each vehicle.”<br />

“It’s a job that’s challenging, but a job you love to<br />

do,” seconds Al Kalaj, Program Manager, Performance<br />

& Street, also instrumental in the birth of the Drag<br />

Pak. Jokes Houtman, “We put in a lot of hours and<br />

weekends – I think sometimes our wives question<br />

whether they even have husbands.”<br />

The team is a true band of brothers, working<br />

through each project side-by-side. Each member<br />

utilizes their skills and talents to the utmost in<br />

order to complete each project.<br />

“We all work well together and all have our specialties, but we<br />

work as a team to create great things,” chimes in Marty Wilson, Lead<br />

Performance Planner, <strong>Mopar</strong> Performance Parts, and the newest<br />

member of the squad. “We’re our own subculture within the company.”<br />

“Bill, Tony and I are the core off-road guys,” explains Houtman.<br />

Evan Murphy (left) and Rich Hwang begin<br />

work on a <strong>Mopar</strong> Performance Team<br />

project for 2012.<br />

“Brian, Al and Marty are more street and performance, Rich Hwang<br />

is our muscle guy, Evan is the new generation HEMI ® expert, and<br />

Tim helps bring the vehicles to reality. But no matter if it’s racing,<br />

street or off-road, everyone pitches in.”<br />

Working in such close proximity for long hours breeds<br />

the bonding – and good-natured ribbing – expected in such a<br />

14 15


MOPAR’S FINEST<br />

Here are some of the creations from the<br />

<strong>Mopar</strong> Performance Team:<br />

1 <strong>Mopar</strong> ’11 Charger The team developed performance parts<br />

for this limited-edition Charger, just the second <strong>Mopar</strong> edition of a<br />

Chrysler Group production ride.<br />

2 Jeep Wrangler JK-8 Independence Debuted at the 2011<br />

Moab Easter Jeep Safari, the JK-8 foreshadowed <strong>Mopar</strong>’s<br />

introduction of a new kit to transform Wranglers into pick-ups.<br />

3 <strong>Mopar</strong> ’10 Challenger The first-ever “<strong>Mopar</strong>ized” version of<br />

a Chrysler Group production vehicle featured performance parts<br />

developed by the team, including a cold air intake and hood pins.<br />

tight-knit group. It’s common for jokes and insults to be traded<br />

within factions of the group.<br />

“Just watching the back-and-forth while we’re working, the way<br />

we dog one another might surprise an observer,” explains a chuckling<br />

Houtman. “It’s the same type of kidding you might find within a sports<br />

team, and just like in that environment, when crunch time arrives, there<br />

are no other people you would want on your side. Our team has formed<br />

very strong bonds working together.”<br />

Aside from spending more time with one another<br />

than they do with their significant others, the team is<br />

also united by a lifelong passion for <strong>Mopar</strong>.<br />

“As a kid my first memory of a <strong>Mopar</strong> was<br />

bouncing up and down on the seat and beating<br />

Falzon speaks the truth. Despite heavy workloads, most<br />

team members have at least one personal-project <strong>Mopar</strong><br />

waiting in their garage. Hwang rolls in a 1969 GTX, Falzon is<br />

restoring a 1973 Dodge Challenger with a 5.7L HEMI, Brown<br />

drives a 2006 Dodge Charger slammed with <strong>Mopar</strong> parts,<br />

as is Wilson’s 2010 Dodge Challenger, and Murphy drives a<br />

2005 Dodge Magnum with 6.4 stroker. “No one is driving a<br />

grocery-getter,” brags Houtman.<br />

“I’ve owned a dozen Jeeps of my own, and I<br />

still have two that I wrench on,” offers Carvallo.<br />

“I’ve been building Jeep vehicles since I was<br />

fifteen. This is pretty much my dream job. I’m<br />

right where I want to be.”<br />

the hell out of the horn,” says Rich Hwang, who<br />

When a project is complete, team members<br />

“We put in a lot<br />

along with Murphy works the <strong>Mopar</strong> Direct<br />

sometimes attend (and work) the event at which their<br />

of hours and<br />

Connection Tech line. “My dad’s first brand-new<br />

creations are unveiled, providing a chance to experience<br />

weekends – I<br />

car was a 1968 Roadrunner. Since then, <strong>Mopar</strong>s<br />

the public’s reaction and hear vital feedback.<br />

think sometimes<br />

have interested me.”<br />

“Sometimes the cars are like rock stars, with<br />

our wives<br />

“This is the most passionate group of engineers<br />

media around, and people going crazy,” marvels<br />

question whether<br />

and technicians that you’re going to come across,”<br />

declares Falzon. “These guys go home and wrench<br />

on their own stuff.”<br />

they even have<br />

husbands.”<br />

– Steve Houtman<br />

Carvallo. “What I find cool is when the public<br />

realizes there are people just like them inside<br />

<strong>Mopar</strong>. The corporation isn’t disconnected. We<br />

“This is my dream job,<br />

working to bring to life<br />

the cars that excite our<br />

enthusiasts.”<br />

– Bill Brown<br />

share their passion, because we are them.” Echoes Falzon,<br />

“That’s the coolest thing, to see people taking pictures, crowding<br />

around. It’s an awesome feeling of accomplishment.”<br />

The reception from within Chrysler Group has obviously been<br />

a thumbs-up. The proof is in the many high-profile projects in the<br />

pipeline for the <strong>Mopar</strong> Performance Team this year. During a recent<br />

visit, much to the delight of the team, the group was already hard at<br />

work on top-secret 2012 assignments.<br />

“I know management appreciates what we do, because they<br />

keep giving the team new projects,” says Carvallo, with the smile of<br />

a man who loves his job. “It never stops. Once we’re done with one<br />

build – we’re right on to the next one.”<br />

Looks like there’s even more late nights and weekends in the <strong>Mopar</strong><br />

Performance Team’s future – and they wouldn’t have it any other way!<br />

4 <strong>Mopar</strong> ImMortal The ImMortal received a rock-star<br />

reception from off-roaders at the 2010 Moab Easter Jeep<br />

Safari, and introduced new <strong>Mopar</strong> portal axle assemblies.<br />

5 Woodward Dream Cruise Challenger This hot red<br />

“<strong>Mopar</strong>ized” Challenger turned heads at the 2009 Woodward<br />

Dream Cruise in Royal Oak, Mich., and served as the<br />

inspiration for the <strong>Mopar</strong> ’10 Challenger.<br />

6 Jeep Wrangler Blue Crush Another vehicle introduced at<br />

the 2011 Moab Easter Jeep Safari, the Blue Crush was inspired<br />

by the King of the Hammers race.<br />

7 <strong>Mopar</strong> Challenger V-10 Drag Pak Revealed at the 2010<br />

Viper Owners Invitational, the V-10 Drag Pak is the first and<br />

only 500-plus cubic-inch V-10 drag-race package car.<br />

8 Ram Runner First glimpsed soaring over the dunes at the<br />

2010 Moab Easter Jeep Safari, the Ram Runner can now be<br />

seen as the pace truck at Traxxas TORC off-road races and is<br />

available to consumers as a kit.<br />

9 <strong>Mopar</strong>/Magneti Marelli Rally Avenger This rally-ready<br />

Avenger heralded <strong>Mopar</strong>’s new partnership with parts supplier<br />

Magneti Marelli.<br />

To learn more about the <strong>Mopar</strong> Performance Team<br />

and their wild rides, visit www.mopar.com, or check<br />

out <strong>Mopar</strong>’s Facebook page.<br />

1 2 3 4 5 6 7 8 9<br />

16 17

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