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<strong>market</strong> <strong>access</strong><br />

Cover Story<br />

Product Safety<br />

The GS Mark (continued)<br />

scope of the European directives, it has no special<br />

<strong>market</strong>ing value. Prior to the introduction of the CE<br />

Marking, products had to comply with each country’s<br />

safety regulations. Today, products must fulfill the<br />

same requirements as before, but now have to show<br />

it through CE Marking.<br />

In contrast to the TüVRheinland ® GS Mark, the<br />

CE Marking is the manufacturer’s self-declaration<br />

and does not prove compliance to all applicable<br />

directives. For most products sold in the EU, the use<br />

of the CE Marking and a Declaration of Conformity<br />

are mandatory.<br />

Voluntary<br />

CoNTiNueD oN PAge 5<br />

TÜVrheinland ® GS Mark<br />

Only appears on approved products<br />

Proof of testing and certification through an<br />

independent third party test laboratory<br />

Continuous product and production surveillance<br />

by independent third party for the life of the<br />

certification<br />

TüVRheinland ® GS Mark: A symbol for safety and<br />

compliance of products<br />

tÜVrheinland ® Gs mark vs. Ce marking<br />

With the exception of some high risk<br />

products, most products can be self-declared<br />

by the manufacturer to meet the “essential<br />

requirements”. The CE Marking grants a<br />

product: placement on the European Market, the<br />

free movement within this <strong>market</strong>, and also permits<br />

the withdrawal of non-conforming products.<br />

However, the CE Marking is not an approval,<br />

certification or quality mark; nor is it a <strong>market</strong>ing<br />

tool. The CE Marking is only a declaration of the<br />

supplier’s own responsibility.<br />

Required<br />

ce Marking<br />

Appears on all products<br />

mar/<strong>08</strong>/apr<br />

Testing is assumed but not proven<br />

No <strong>market</strong> advantage, simply a manufacturer’s<br />

self declaration of conformity<br />

CE Marking: A symbol for trade with the<br />

assumption of conformity<br />

4

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