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A SPECIAL PRESENTATION BY THE #1 path of entry to info-marketing has been (1) the owner of a type of business succeeds with GKIC-style marketing and/or develops other exceptional know-how, tools and systems, then (2) packages it up and (3) sells it to his peers in his niche. Think: GOLD Member Rory Fatt, and GOLD Member Michael Attias to restaurant owners, DIAMOND Luxury Member Marty Fort to music school owners, GOLD Luxury Member Joe Polish to carpet cleaners, DIAMOND Luxury Member Dr. Tom Orent to dentists, TITANIUM Member Dr. Chris Tomshack to chiropractors, DIAMOND Luxury Member Ben Glass, and TITANIUM Member Ken Hardisan to attorneys, TITANIUM Member Donna Krech, to fitness center operators, even Bill Glazer, who started in info-marketing as a successful menswear retailer selling his advertising/marketing to other menswear retailers, etc., etc., etc. Many have recently started on this path, like GOLD Luxury Member Grant Miller, owner of Sun Your Buns Tanning Salons (now info-marketer to the tanning industry). The #1 part of this formula sometimes changes – Rory actually never owned a restaurant but had a food service business. Two of Dan Kennedy’s earliest info-businesses were niched too – one, to his peers in professional speaking, predominately the members of the National Speakers Association, and the other, to the chiropractic profession (although he was never a chiropractor ) – it generated over $10-million over its first 36 months with over 15,000 doctors attending its seminars, and there are a number of GKIC Members today who started with Dan in those businesses in the 1980’s! In any case… …the NICHE INDUSTRY INFO-BIZ has been the starting point of many, many info-marketing millionaires as it is today. AT THIS SPECIAL SESSION, A “LEAGUE” OF SELECTED “SUPERSTARS” AT THIS KIND OF INFO- BUSINESS will take the stage and ‘show ‘n tell’ their business models, how they started, what their businesses look like today, and reveal their best marketing strategies. Each one has approached, penetrated, created prominence in and now operates in their niches a little differently from the others. One is very much reliant on online marketing. Another is very much “old school.” One has hosts and J/V partners, another is a ‘lone ranger’. Etc. We are NOT revealing their identities here, to prevent them being unduly besieged with pre-Summit communication – they do have thriving businesses and busy schedules. INFO- MARKETING BEGINNERS AND VETERANS ALIKE WILL PROFIT from the League’s presentation, as there is “starting point information” as well as their present, very sophisticated, very comprehensive business methods to examine. STAN LEE at Marvel may have created the most comic book super-heroes of anyone, but DAN KENNEDY has certainly created the most info-marketing super-heroes, millionaires, multi-millionaires, many if not most in niches. With this business model, Dan Kennedy has spawned a far-reaching league of niche super-leaders, influencing millions of business owners a year in well over 250 different fields, industries, product and service categories and professions. Some remain “part-time info-marketers” to their niches, while continuing to operate their highly successful core businesses, like Marty Fort with his Music Academy or Ben Glass with his law practice. Others did so for years, before ultimately selling their core businesses to devote all their energies to their growing info-businesses, like Craig Proctor (for a decade, one of the top 10 ReMax real estate agents in the world and operator of one of the three largest, multi-million dollar coaching organizations in that industry). Many have 20 and 30 years of success, and continue returning to Dan periodically for consulting, like Greg Stanley at Whitehall Management, serving the dental and chiropractic professions or Michael Jans, marketing to P&C insurance agents. Others are in launch mode as we speak. Some build large and complex businesses in niches, like Dan’s former Platinum Member and long-time private client, Jay Geier/Scheduling Institute, for whom Dan is speaking this year at a multi-day event attended by over 600 doctors. Last year, Jay’s in-field organization of consultants delivered over 1,200 on-site trainings in doctors’ offices nationwide, plus classes and workshops were held every week at his Alanta training center. Some deliberately stay lean ‘n mean yet still produce 7-figure incomes from their niche businesses, like TITANIUM MEMBER Nelson Searcy, providing marketing tools and coaching to pastors and church leaders. WHETHER YOUR GOALS ARE SUPER-GALACTIC OR “SMALLVILLE” IN SIZE, the niche info-biz model can take you there! Joint ventures, host-parasite distribution opportunities, vendor partnerships and vendor sponsorships abound for niche infomarketers too. Dr. Chis Tomshack’s fabulously successful HealthSource franchise for chiropractors got off its launching pad at super-sonic speed thanks to a “marketing event” into an established info-marketer’s clientele in the same profession (Dr. Ben Altadonna’s). A number of niche info-markets have associative relationships with the chief sponsor of the Info-SUMMIT SM , Infusionsoft. GKIC-Member experts and vendors like Nick Nanton and Jack Dicks (Celebrity Branding), Lee Weiner (Direct Marketing Concierge), Keith and Travis Lee (3-D Mail Results), and many, many others support niche info-marketers as sponsors, in revenue sharing relationships, and with customized programs for the specific niche. ONE OF THE SUPER BENEFITS OF ATTENDING THE Info-SUMMIT SM is learning about and meeting the best expert-vendors, making joint-venture contacts and alliances, and actively engaging in the fraternity among Members that leads to so many profitable matchups. Dan likes to say that there are tens of millions of dollars made by Members during the 3 days of every Info-SUMMIT SM (although most of it is then collected from various customer ‘herds’ after the fact)! (THIS IS WHERE ALL “THE ACTION” IS & you can’t be “in It” if you stay home!) While Dan’s niche info-business approach is now long-established and time-proven, don’t dare think it “antique.” In the past 18 months, working with one client in the financial advisor industry, Dan created and launched a brand new coaching/mastermind group business from scratch, creating over $63,000.00 in base monthly continuity revenue, and well over $2-million in total revenue, from scratch; from zero, at Continued on page 6 5 2012 Info-SUMMIT SM
super-sonic speed… this a part-time business for his client-partner who has a thriving financial advisory practice of his own, with offices in two cities, a regular workshop schedule and a radio show to attend to. In the process, Dan provided speaking, vendor, and other income opportunities to a number of GKIC Members including Susan Berkley (Persuasive Voice Academy), Ari Galper, Adam Witty, Nick Nanton, Jerry Jones and more. Also, for each of the last 2 years, Dan has created a new info-product+workshop of his own, exclusively for sale by his client (a niche marketer), American Writers & Artists, to its groups of freelance writers and copywriters; each one a solid, high 6-figures “base hit”. So, there’s no dust or cobwebs on Dan’s “system” for quickly creating an exceptional income and an info-business to be proud of as a niche info-marketer!!! – he keeps his hand in, re-proving and refining it in real, live time! The great copywriter Gary Halbert once said that “Kennedy is one of the very rare amongst us, who actually puts his own money on the line, with his own marketing projects, while the rest of us gamble only with clients’ businesses.” By this means, plus intimate private consulting with over 15 different info-marketing clients, plus (this year) leading GKIC’s TITANIUM Info-Mastermind and PLATINUM Info-Mastermind Groups, Dan has kept and keeps his niche-dominance, niche info-biz systems “tuned up” to optimum levels of performance. This same niche info-biz approach is just as powerful as The Green Lantern’s ring for service providers and vendors too. Right this moment, Dan is assisting a long-time, successful info-marketing client with launch of an online marketing service incorporating Google, Yelp and other platforms, into five different niches. Dan has also been a strategic advisor to Infusionsoft since its inception. THE LEAGUE OF NICHE SUPER- MARKETERS presenting their businesses at this Info-SUMMIT SM are representative of the diversity in niches, size of info-businesses, products and services, and marketing strategies born by Dan’s business models and leadership. By what they present, you can gain a true insider’s insight into one of the most reliable millionaire-making approaches to info-marketing, maybe to business period! DO NOT MISS THE LEAGUE’S EXCITING SESSION!!!! ADAM WEST is an american entretainment icon- and what may be a surprise to many, is a cutting-edge e-commerce/online entrepreneur From humble upbringing on a wheat farm in rural Washington State, Adam went to Hollywood in search of fame and fortune. He has appeared in nearly 50 movies, working alongside many of the movies’ greats, including Paul Newman and Steve McQueen, in extraordinary films like The Young Philadelphians, and popular hits like Hooper, with Burt Reynolds. His TV career spans decades, and includes appearances on countless popular shows from Perry Mason to The Drew Carey Show to 30-Rock. He also has displayed very good humor about his most famous role, appearing on Space Ghost, and in two different TV programs as “a washed up super-hero.” In 1970, he was offered the role of James Bond (in Diamonds Are Forever), but turned it down, saying that he believed the role should go to British actors. He has also competed on several TV game shows, and won $250,000.00 for charity on ‘Who Wants To Be A Millionaire?’ But, of course…. “Adam West - aka. Batman, Superhero, SuperMarketer” ….he is famous for donning the cowl and cape in the campy BATMAN show, airing on ABC from 1966 through 1968, and forever in re-runs. He has often reprised his Batman alter-ego or otherwise participated in Batman projects: as voices in the animated TV series The New Adventures of Batman, in SuperFriends, in Batman: The Animated Series (on FOX), and in the animated series BATMAN (on the WB). Since 2000, he has appeared as Adam West, the quirky Mayor of Quahog, on the popular animated series Family Guy. He received his star on the Hollywood Walk of Fame on April 5, 2012. He is the author of his autobiography, Back To The Bat Cave. He also operates the ADAM WEST STORE (www.shop.adamwest.com), where both Batman and Mayor Adam West Action Figures, new Adam West comic books, a vast array of Batman memorabilia, and even the “Batman Credit Card” created by friend-of-GKIC, super-marketer Joe Sugarman are sold. As an e-commerce entrepreneur, Adam continues his relationship with original Batman fans and with the newer fans of Family Guy. DIAMOND MEMBERS will enjoy a meet ‘n greet/photo opportunity with ADAM WEST and the equally iconic BATMOBILE from the TV Show! 2012 Info-SUMMIT SM 6
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Page 10 and 11: INFO-SUMMIT SM SUPER-ADVANCED BONUS
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