Download - Dan Kennedy

A SPECIAL PRESENTATION BY
THE #1 path of entry to info-marketing has been (1) the owner of a
type of business succeeds with GKIC-style marketing and/or develops
other exceptional know-how, tools and systems, then (2) packages it up
and (3) sells it to his peers in his niche.
Think: GOLD Member Rory Fatt, and GOLD Member Michael Attias to restaurant
owners, DIAMOND Luxury Member Marty Fort to music school owners, GOLD
Luxury Member Joe Polish to carpet cleaners, DIAMOND Luxury Member Dr.
Tom Orent to dentists, TITANIUM Member Dr. Chris Tomshack to chiropractors,
DIAMOND Luxury Member Ben Glass, and TITANIUM Member Ken Hardisan
to attorneys, TITANIUM Member Donna Krech, to fitness center operators, even
Bill Glazer, who started in info-marketing as a successful menswear retailer
selling his advertising/marketing to other menswear retailers, etc., etc., etc. Many
have recently started on this path, like GOLD Luxury Member Grant Miller, owner
of Sun Your Buns Tanning Salons (now info-marketer to the tanning industry).
The #1 part of this formula sometimes changes – Rory actually never owned
a restaurant but had a food service business. Two of Dan Kennedy’s earliest
info-businesses were niched too – one, to his peers in professional speaking,
predominately the members of the National Speakers Association, and the
other, to the chiropractic profession (although he was never a chiropractor ) – it
generated over $10-million over its first 36 months with over 15,000 doctors
attending its seminars, and there are a number of GKIC Members today who
started with Dan in those businesses in the 1980’s! In any case…
…the NICHE INDUSTRY INFO-BIZ has been the starting point of many,
many info-marketing millionaires as it is today. AT THIS SPECIAL SESSION,
A “LEAGUE” OF SELECTED “SUPERSTARS” AT THIS KIND OF INFO-
BUSINESS will take the stage and ‘show ‘n tell’ their business models, how they
started, what their businesses look like today, and reveal their best marketing
strategies. Each one has approached, penetrated, created prominence in and
now operates in their niches a little differently from the others. One is very
much reliant on online marketing. Another is very much “old school.” One has
hosts and J/V partners, another is a ‘lone ranger’. Etc. We are NOT revealing
their identities here, to prevent them being unduly besieged with pre-Summit
communication – they do have thriving businesses and busy schedules. INFO-
MARKETING BEGINNERS AND VETERANS ALIKE WILL PROFIT from the
League’s presentation, as there is “starting point information” as well as their
present, very sophisticated, very comprehensive business methods to examine.
STAN LEE at Marvel may have
created the most comic book
super-heroes of anyone, but DAN
KENNEDY has certainly created the
most info-marketing super-heroes,
millionaires, multi-millionaires,
many if not most in niches. With
this business model, Dan Kennedy
has spawned a far-reaching league
of niche super-leaders, influencing
millions of business owners a year
in well over 250 different fields,
industries, product and service
categories and professions. Some
remain “part-time info-marketers”
to their niches, while continuing to
operate their highly successful core
businesses, like Marty Fort with his
Music Academy or Ben Glass with his
law practice. Others did so for years,
before ultimately selling their core
businesses to devote all their energies
to their growing info-businesses, like
Craig Proctor (for a decade, one of
the top 10 ReMax real estate agents
in the world and operator of one
of the three largest, multi-million
dollar coaching organizations in
that industry). Many have 20 and
30 years of success, and continue
returning to Dan periodically for
consulting, like Greg Stanley at
Whitehall Management, serving the
dental and chiropractic professions
or Michael Jans, marketing to P&C
insurance agents. Others are in
launch mode as we speak. Some
build large and complex businesses
in niches, like Dan’s former Platinum
Member and long-time private client,
Jay Geier/Scheduling Institute, for
whom Dan is speaking this year
at a multi-day event attended by
over 600 doctors. Last year, Jay’s
in-field organization of consultants
delivered over 1,200 on-site trainings
in doctors’ offices nationwide, plus
classes and workshops were held
every week at his Alanta training
center. Some deliberately stay lean
‘n mean yet still produce 7-figure
incomes from their niche businesses,
like TITANIUM MEMBER Nelson
Searcy, providing marketing tools
and coaching to pastors and church
leaders. WHETHER YOUR GOALS
ARE SUPER-GALACTIC OR
“SMALLVILLE” IN SIZE, the niche
info-biz model can take you there!
Joint ventures, host-parasite
distribution opportunities,
vendor partnerships and vendor
sponsorships abound for niche infomarketers
too. Dr. Chis Tomshack’s
fabulously successful HealthSource
franchise for chiropractors got off
its launching pad at super-sonic
speed thanks to a “marketing event”
into an established info-marketer’s
clientele in the same profession
(Dr. Ben Altadonna’s). A number of
niche info-markets have associative
relationships with the chief sponsor
of the Info-SUMMIT SM , Infusionsoft.
GKIC-Member experts and vendors
like Nick Nanton and Jack Dicks
(Celebrity Branding), Lee Weiner
(Direct Marketing Concierge), Keith
and Travis Lee (3-D Mail Results),
and many, many others support
niche info-marketers as sponsors, in
revenue sharing relationships, and
with customized programs for the
specific niche. ONE OF THE SUPER
BENEFITS OF ATTENDING THE
Info-SUMMIT SM is learning about
and meeting the best expert-vendors,
making joint-venture contacts and
alliances, and actively engaging in
the fraternity among Members that
leads to so many profitable matchups.
Dan likes to say that there are
tens of millions of dollars made
by Members during the 3 days of
every Info-SUMMIT SM (although
most of it is then collected from
various customer ‘herds’ after the
fact)! (THIS IS WHERE ALL “THE
ACTION” IS & you can’t be “in It” if
you stay home!)
While Dan’s niche info-business
approach is now long-established
and time-proven, don’t dare
think it “antique.” In the past 18
months, working with one client in
the financial advisor industry, Dan
created and launched a brand new
coaching/mastermind group business
from scratch, creating over $63,000.00
in base monthly continuity revenue,
and well over $2-million in total
revenue, from scratch; from zero, at
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2012 Info-SUMMIT SM