Download - Dan Kennedy

SUPER-POWERED COPYWRITING
FOR INFO-MARKETERS
Seminar within the Info-Summit SM
MY CASE FOR YOU ATTENDING THIS SEMINAR at thE SUMMIT SM
Hidden away in my Fortress of
Solitude (1), I write copy for infomarketers
that proves stronger than
a giant locomotive, brings response
faster than a speeding bullet, and
generates millions in a single bound!
(2) I’ve been doing it for nearly
40 years. Every morning I don my
tights and cape, fly by the kitchen
for a cup of (what else) instant
coffee, and have brain engaged and
fingers flying on the keyboard at
super-speed by 7:05 A.M. It is quite
possible that NO ONE has written as
much sales copy for this industry as
I have. And I have spawned (3) an
entire super-tribe of copywriters
operating at the highest levels
of this business – including top
copywriters doing work for Agora (4),
Boardroom, Nightingale-Conant, and,
of course, GKIC, not to mention the
thousands of info-marketers writing
their own copy, acting as their own
copywriters, having learned the
craft from me. But I do not stand
just on legacy. This day, I work
just about daily, writing copy for
clients to launch info-products,
launch entire businesses, fill seminar
rooms, drive to webinars and online
videos and tele-seminars; for use
in EVERY media: print, direct-mail,
web sites, web video, e-mail, radio,
TV, speakers’ live presentations.
This year, I’ll be paid more than a
million dollars for such copywriting,
by both old and new clients – and
over 85% of all my clients do use me
repeatedly. The breadth, depth and
diversity of my experience in this is
simply unmatched. More importantly, I
do, at super-speed, put hundreds of
thousands of dollars in my clients’
bank accounts, even make them
millionaires. My ability to produce
results is also unrivaled. In my
SPECIAL
GUEST STAR
THE
ASSASSIN
SECRET IDENTITY: JOHN CARLTON
John’s 30 year career in the
copywriting trenches began with
back alley work, spirited into top L.A.
ad agencies in the dark of night, to
do the hard-core, sales-generating
copywriting their own writers couldn’t
pull off. He spent nearly 20 years in
dynamic-duo partnership with the
legendary copywriting genius Gary
Halbert, he has penned gamechanging
direct-mail packages for the
largest publishers and info-marketers
in the world (including Rodale Press)
and he knows where all the bodies
career, just within the infomarketing
industry, I have written
well over 300 print and directmail
campaigns that have each
produced $1-million or more, dozens
of sales letters that have lived as
‘evergreen controls’ for 5 to 10
years, broadcast advertising that
has generated over $50-million, over
a dozen online campaigns generating
$1-million to $6-million each, speech
and preview seminar scripts that have
produced more than $100-million.
This year, 2012, to-date, my work
in clients’ hands has produced over
$20-million. But my own ability to
produce is not the question of this
moment – the question about YOU
attending this Seminar is: what will
it empower you to produce?
Very recently, a part-time infomarketer,
in a too-small and difficult
niche, in his 3rd year, proudly sent
me a copy of his new sales letter,
that delivered his first $100,000.00
month. This is an exciting time
in his and his wife’s life. They
are seeing the fruits of their
labor of learning. They have the
means at hand for a 7-figure income
2nd business, a path to financial
security laid out before them. In
this regard, my super-powers are far
greater than Superman’s, because
mine are transferable! You, too,
can exit this Seminar with new or
strengthened Money-Making powers!
And I have frequently, routinely led
people who felt they couldn’t write
a grocery list to quickly becoming
‘million dollar copywriters’ for
their own info-businesses, so don’t
for a moment believe you need to be
an alien life form from a distant
planet. (I was born in Cleveland,
Ohio, also Superman’s writers’
birthplace for the big guy.) Writing
copy for your info-business can be
largely formulaic.
by THE MILLIONAIRE-MAKER
Secret Identity: Dan Kennedy
WHAT SUPER-POWERS WILL YOU TAKE
AWAY FROM THIS SEMINAR?
NEW DEDUCTIVE & CLAIRVOYANT
POWERS to divine the innermost
fears, desires and buying motives of your
target prospects – to then CHOOSE the
most irresistible and magnetic promises
NEW CREATIVE INSIGHT to get to
‘THE Big Idea’ to which your prospects
react “THIS changes EVERYTHING!” –
with Actual Examples of Big Ideas that
fueled info-marketing successes, troubled
business turnarounds, amazing launches
SPELLBINDING STORYTELLING –
drawn from Actual Examples of STORIES
THAT SOLD MILLIONS…Origin
Stories, Dramatic Event Stories, Magical
Mystery Stories, “Blackie” Stories and
other types of Stories spun by the greatest
info-marketers, past & present
X-RAY VISION – to see the TEMPLATES
concealed within the great infomarketing
Ads, Sales Letters, Scripts, etc.
(and you WILL get a set of
TAKEAWAY TEMPLATES)
are buried: insanely stupid sales
copy disasters birthed by executives
and business owners bereft of real
killer know-how. A number of his
ads – including “The One-Legged
Golfer” – have achieved classic,
iconic status. His first book, ‘Kick-Ass
Copywriting Secrets of a Marketing
Rebel’, is beloved by all great
copywriters, and he has trained and
coached over 1,000 copywriters and
marketing entrepreneurs engaged in
writing their own sales copy. Of late,
John has been rescuing the internet
marketing world from ‘new media
insanity’, applying ‘old school’ directresponse,
results-producing copy
tactics. John is a Copywriting Hit-
Man, called in for the most difficult
assignments. And a usually reclusive,
secretive soul, not often drawn out
to speak at seminars, so this is a
very valuable and relatively rare
opportunity. “I’ve known John for
about 20 years, first worked with
him at the famous $7,000.00-perperson
Halbert seminars in Key
West, rank him as one of the 10
best living copywriters, understand
and appreciate his dark side and his
disdain for advertisers and marketers
with little regard for hard-core selling,
and I am looking forward to re-uniting
and working with John at the Info-
SUMMIT SM . I guarantee, it’ll be a
SUPER event!” – Dan Kennedy
1
2012 Info-SUMMIT SM