Download - Dan Kennedy

SUPER-POWERED COPYWRITING
FOR INFO-MARKETERS
Seminar within the Info-Summit SM
MY CASE FOR YOU ATTENDING THIS SEMINAR at thE SUMMIT SM
Hidden away in my Fortress of
Solitude (1), I write copy for infomarketers
that proves stronger than
a giant locomotive, brings response
faster than a speeding bullet, and
generates millions in a single bound!
(2) I’ve been doing it for nearly
40 years. Every morning I don my
tights and cape, fly by the kitchen
for a cup of (what else) instant
coffee, and have brain engaged and
fingers flying on the keyboard at
super-speed by 7:05 A.M. It is quite
possible that NO ONE has written as
much sales copy for this industry as
I have. And I have spawned (3) an
entire super-tribe of copywriters
operating at the highest levels
of this business – including top
copywriters doing work for Agora (4),
Boardroom, Nightingale-Conant, and,
of course, GKIC, not to mention the
thousands of info-marketers writing
their own copy, acting as their own
copywriters, having learned the
craft from me. But I do not stand
just on legacy. This day, I work
just about daily, writing copy for
clients to launch info-products,
launch entire businesses, fill seminar
rooms, drive to webinars and online
videos and tele-seminars; for use
in EVERY media: print, direct-mail,
web sites, web video, e-mail, radio,
TV, speakers’ live presentations.
This year, I’ll be paid more than a
million dollars for such copywriting,
by both old and new clients – and
over 85% of all my clients do use me
repeatedly. The breadth, depth and
diversity of my experience in this is
simply unmatched. More importantly, I
do, at super-speed, put hundreds of
thousands of dollars in my clients’
bank accounts, even make them
millionaires. My ability to produce
results is also unrivaled. In my
SPECIAL
GUEST STAR
THE
ASSASSIN
SECRET IDENTITY: JOHN CARLTON
John’s 30 year career in the
copywriting trenches began with
back alley work, spirited into top L.A.
ad agencies in the dark of night, to
do the hard-core, sales-generating
copywriting their own writers couldn’t
pull off. He spent nearly 20 years in
dynamic-duo partnership with the
legendary copywriting genius Gary
Halbert, he has penned gamechanging
direct-mail packages for the
largest publishers and info-marketers
in the world (including Rodale Press)
and he knows where all the bodies
career, just within the infomarketing
industry, I have written
well over 300 print and directmail
campaigns that have each
produced $1-million or more, dozens
of sales letters that have lived as
‘evergreen controls’ for 5 to 10
years, broadcast advertising that
has generated over $50-million, over
a dozen online campaigns generating
$1-million to $6-million each, speech
and preview seminar scripts that have
produced more than $100-million.
This year, 2012, to-date, my work
in clients’ hands has produced over
$20-million. But my own ability to
produce is not the question of this
moment – the question about YOU
attending this Seminar is: what will
it empower you to produce?
Very recently, a part-time infomarketer,
in a too-small and difficult
niche, in his 3rd year, proudly sent
me a copy of his new sales letter,
that delivered his first $100,000.00
month. This is an exciting time
in his and his wife’s life. They
are seeing the fruits of their
labor of learning. They have the
means at hand for a 7-figure income
2nd business, a path to financial
security laid out before them. In
this regard, my super-powers are far
greater than Superman’s, because
mine are transferable! You, too,
can exit this Seminar with new or
strengthened Money-Making powers!
And I have frequently, routinely led
people who felt they couldn’t write
a grocery list to quickly becoming
‘million dollar copywriters’ for
their own info-businesses, so don’t
for a moment believe you need to be
an alien life form from a distant
planet. (I was born in Cleveland,
Ohio, also Superman’s writers’
birthplace for the big guy.) Writing
copy for your info-business can be
largely formulaic.
by THE MILLIONAIRE-MAKER
Secret Identity: Dan Kennedy
WHAT SUPER-POWERS WILL YOU TAKE
AWAY FROM THIS SEMINAR?
NEW DEDUCTIVE & CLAIRVOYANT
POWERS to divine the innermost
fears, desires and buying motives of your
target prospects – to then CHOOSE the
most irresistible and magnetic promises
NEW CREATIVE INSIGHT to get to
‘THE Big Idea’ to which your prospects
react “THIS changes EVERYTHING!” –
with Actual Examples of Big Ideas that
fueled info-marketing successes, troubled
business turnarounds, amazing launches
SPELLBINDING STORYTELLING –
drawn from Actual Examples of STORIES
THAT SOLD MILLIONS…Origin
Stories, Dramatic Event Stories, Magical
Mystery Stories, “Blackie” Stories and
other types of Stories spun by the greatest
info-marketers, past & present
X-RAY VISION – to see the TEMPLATES
concealed within the great infomarketing
Ads, Sales Letters, Scripts, etc.
(and you WILL get a set of
TAKEAWAY TEMPLATES)
are buried: insanely stupid sales
copy disasters birthed by executives
and business owners bereft of real
killer know-how. A number of his
ads – including “The One-Legged
Golfer” – have achieved classic,
iconic status. His first book, ‘Kick-Ass
Copywriting Secrets of a Marketing
Rebel’, is beloved by all great
copywriters, and he has trained and
coached over 1,000 copywriters and
marketing entrepreneurs engaged in
writing their own sales copy. Of late,
John has been rescuing the internet
marketing world from ‘new media
insanity’, applying ‘old school’ directresponse,
results-producing copy
tactics. John is a Copywriting Hit-
Man, called in for the most difficult
assignments. And a usually reclusive,
secretive soul, not often drawn out
to speak at seminars, so this is a
very valuable and relatively rare
opportunity. “I’ve known John for
about 20 years, first worked with
him at the famous $7,000.00-perperson
Halbert seminars in Key
West, rank him as one of the 10
best living copywriters, understand
and appreciate his dark side and his
disdain for advertisers and marketers
with little regard for hard-core selling,
and I am looking forward to re-uniting
and working with John at the Info-
SUMMIT SM . I guarantee, it’ll be a
SUPER event!” – Dan Kennedy
1
2012 Info-SUMMIT SM

There are two universes
of super-heroes
Those from DC Comics’ include Superman and Batman, the most
enduring elder statesmen in the endless war against evil in every
form, their battles evermore epic. They are, for the most part
somber and serious. Others in the Justice League of America
include Wonder Woman, Aquaman, The Green Arrow, The Flash
and The Green Lantern.
Those from Marvel Comics are younger, flashier, hipper, trashtalking
weirdos. The Avengers feature Iron Man, The Hulk,
Captain America, Thor. There is Spiderman, bitten by a spider,
tortured by teen angst. The Fantastic Four, with The Thing and
The Human Torch.
We might think of them as heroes of offline and the online
marketing, as ‘old school’ warriors and ‘new media’ wizards. In
one universe, THE ASSASIN and THE MILLIONAIRE-MAKER. In
another, the new breed, THE MULTIPLIER MAN, MAGIC MAN –
THE MASKED PERSUADER, THE NEW WONDER WOMAN, THE
NEW FLASH, THE NEW SHADOW, THE ARTIST, and THE NEW
MYSTERIO.
To achieve maximum and sustainable success in Info-
Marketing, the super-powers from both camps are essential.
At this year’s Super Info-SUMMIT SM , we have gathered these
Super-Heroes of Info-Marketing and of Internet-Marketing, and
secured their commitments to reveal their most powerful Money-
Making, marketing and business-building secrets!
GKIC INFO-SUMMIT SM
The Annual Covention of
the Global Information Marketing Community
powered by Infusionsoft
in association with the
Information Marketing Association
INSIDE THIS ISSUE
P1 – How To Become A
“KILLER” Copywriter
Extended, Seminar-Length Copywriting
Training by THE MILLIONAIRE-MAKER
with THE ASSASSIN
P3&4 – Info-Marketing
Breakthroughs of Galaxy-Bending,
Reality-Altering Proportions!
with
MULTIPLIER MAN (Alex Mandossian)
.THE NEW WONDER WOMAN
(Ali Brown)
MAGIC MAN: THE MASKED
PERSUADER (Dave Dee)
THE NEW FLASH: Mr. Automatic
Cash Machine
THE NEW SHADOW (Rich Shefren)
THE ARTIST (Vince Palko)
THE NEW MYSTERIO (Yanik Silver)
P5 – The MOST CERTAIN Path
To Info-Marketing Riches
with The NICHE-Super-Marketers
League of America!
P6 – Superstar Celebrity Guest
UNMASKED!
P8 – AMAZING ACTIVITIES At
The Info-SUMMIT SM
DIAMOND Members’ BAT CAVE Lounge
Meet The Super-Heroes
PHOTO OPPORTUNITIES
The “Utility Belt” Shopping Mall
Cocktails at Wayne Mansion
DIAMOND Members Only
Networking Reception
Free On-Site Copy Critiques
P9-10 – Super-Advanced Bonus
Day: MONEY, MONEY, MONEY:
Leverage, Equity, Access to
Investment Capital!
With Elizabeth Tomaszewicz,
Dan Kennedy & A Team of VC & Private
Equity Investment Specialists
A combining of DC’s star-studded Justice League of America,
featuring Superman, Batman, Wonder Woman, Green Lantern
and The Flash with Marvel’s Avengers, featuring Iron Man,
Captain America and Thor occured in one comic book in
2003, after plotting by DC and Marvel writers and artists
began 20 years earlier. THIS YEAR, ONLY GKIC COULD
BRING TOGETHER THE POWERHOUSES OF INTERNET AND
OFFLINE INFORMATION MARKETING into one Info-SUMMIT SM !
Editorial Note: This publication is intended only
for private distribution to members of the GKIC
association; NOT for public circulation. Various
comic book covers, images, illustrations
and photos are reprinted with promotional
consideration from THE BATMAN VAULT; DC
COMICS YEAR TO YEAR COLLECTION; DC
Comics; and Marvel Entertainment, all such
properties copyright to their owners, rights
reserved. Visit THE BATMAN VAULT at www.
RunningPress.com or obtain from your favorite
bookseller. Visit DC COMICS YEAR TO YEAR
at www.DCcomics.com or obtain from your
favorite bookseller. Visit Marvel Entertainment
online at www.Marvel.com.
2012 Info-SUMMIT SM
2

MULTIPLIER MAN
SECRET IDENTITY: ALEX MANDOSSIAN
Whatever he touches, he multiplies. One piece of online content multiplied by five re-purposes, for five times the leverage
and profit. A successful ad’s headline re-purposes for social media, multiplied by Facebook, Twitter, LinkedIn. Influence
“borrowed” and multiplied. MULTIPLIER MAN has produced over $233-million for his clients and partners by taking their
basic products and marketing and multiplying their value via radio, TV, direct-response tele-seminars and, of course, all
internet media and opportunities. He has hosted live and Virtual-Events featuring many popular thought leaders, including
Stephen Covey (7 Habits of Highly Successful People), Jack Canfield (Chicken Soup for the Soul), T. Harv Eker and Tony
Robbins as well as celebrity entrepreneurs Donald Trump and Richard Branson. MULTIPLIER MAN has also provided
multiplying breakthroughs to cutting edge companies like Zappos.com and top info-marketing companies like BNI, Business
Network International, and the venerable Dale Carnegie. MULTIPLIER MAN is the super-hero of Electronic Marketing!
SUPER-POWERS YOU WILL GAIN FROM MULTIPLIER MAN AT THE INFO-SUMMIT sm :
AN UNUSUAL ILLISTRATION by Dick Dillin
and Joe Giella for a promotional brochure
touting the DC super-heroes as advertising
spokespersons. Our SUPER-HEROES OF
INFO-MARKETING are hard at work as well,
preparing to deliver the most valuable
INFO-Summit in GKIC history!
GUTSI – the Grand Unification Theory of Social Influence, multiplying the power and impact and magnetism of all
your marketing.
ONLINE CONNECTIVITY – the secret of LinkedIn no one even whispers, that automatically,
dramatically increases your exposure on Google. The connection of all social media, so the
sum is much greater than the parts.
“NO LIST” MARKETING STRATEGIES – how to start where you are and soar.
How to strip away the confusion and chaos from social media. I avoided social
media because it put me in overwhelm and I lacked strategy. Alex’s ‘No List Marketing’
gave me a roadmap, clear direction. – Dan Safkow, VideoMarketingMinute.com
THE NEW ADVENTURES OF
WONDER WOMAN starring Lynda
Carter on CBS-TV influenced the
Wonder Woman comic books of
that time. Shown here: Cover #228.
THE NEW WONDER WOMAN
SECRET IDENTITY: ALI BROWN
Once struggling to launch her first business from her tiny New York City
apartment (in Peter Parker’s neighborhood), initially trading hours for meager
dollars, Ali first conquered info-marketing as “The E-Zine Queen”, and has since
emerged as a Complete Info-Marketer with online and offline media, major events including her series of SHINE!
Conferences, coaching programs with per-participant fees as high as $100,000.00, and a dynamic media profile as
the voice for entrepreneurial success, including recognition on Forbes’ Women To Watch and Ernst & Young’s Winning
Women, and on the Inc. 500 List of fastest-growth companies for her global enterprise delivering business guidance and
resources to nearly 50,000 members. She has contributed as an expert to Investor’s Business Daily and the FOX Business
Network, seen on CNN, ABC News and even the E! Network (home of the Kardashians). Using her GOLDEN LASSO OF
INFLUENCE, The New Wonder Woman has raised herself to prominence and celebrity and thought-leader status, in the
emerging arena of ‘Significance, Not Just Success.’ Her journey from first fumblings at info-marketing to superstar will
challenge and inspire you.
SUPER-POWERS YOU WILL GAIN FROM THE NEW WONDER WOMAN AT THE INFO-SUMMIT sm :
SUPER-VISION – how to see far beyond your Present, past all challenges, to great and grand opportunities
for success and significance.
TREND OPPORTUNISM – the 5 Transformational Shifts that Info-Marketing Entrepreneurs are called
upon to make in ‘the brave new world’ ahead.
“MAGIC MAN”, THE MASKED PERSUADER
SECRET IDENTITY: DAVE DEE
From mild-mannered magician, Dave Dee has become THE MASKED PERSUADER, able to teach mere mortals how to (ethically) read and control
the minds of any audience (in person, from the stage as a speaker, or via online video and presentations). Dave has built his own successful infomarketing
businesses and now serves as CMO at GKIC, but he is best-known for his (newly up-dated) PSYCHIC SALES SYSTEM,
a ground-breaking integration of controlling language patterns, subliminal influence, imbedded commands, non-verbal control
mechanisms, and personal empowerment. ANY sales presentation delivered by ANYBODY in ANY environment can be made more
powerful with this System – and as conversions rise and price elasticity expands, Cost Per Sale, cost of acquiring new customers goes
down, profits go up, and opportunities to grow are more accessible.
SUPER-POWERS YOU WILL GAIN FROM THE MASKED PERSUADER AT THE INFO-SUMMIT sm :
MIND CONTROL – how to de-code the mindset of your audience or prospects and create a devastatingly accurate portrayal of
their core beliefs, fears, secret desires and emotional drivers, compelling them to “join you”.
IRRESISTABLE OFFER STRUCTURE – no, it isn’t as simple as just piling on bonuses! There is a rhythm to Audience
Compliance that must connect to Offer Structure and Presentation, for the highest possible close rates. (Note: THE
PERSUADER has often topped $250,000 to $700,000 in sales from the stage, created online course-style sales presentations converting
‘cold’ leads at way above par 5% to 15% rates, and contributed to crafting and appearing in webinars and online launches generating
millions of dollars!)
3
2012 Info-SUMMIT SM

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ng
ss
THE NEW SHADOW
SECRET IDENTITY:
RICH SHEFREN
WHO KNOWS WHAT SECRET
STRATEGIES POWER THE
LARGEST & MOST FAMOUS INFO-MARKETING
BUSINESSES? THE NEW SHADOW KNOWS!!!
His first breakthrough report – The Internet Business
Manifesto – has been downloaded over One Million
Times. Dressed in black from head to toe, THE NEW
SHADOW serves as the secret consigliere to virtually
every internet marketer of note and size, moving through
their netherworld with super-powered acuity. His private
clients list, a League of Extraordinary Gentlemen, includes
Jeff Walker (famous for on-line launches), Ryan Deiss,
Brad Fallon, and Tellman Knudson. His very first group of
private clients, formed in 2006, increased their revenues by
more than $40-million in 18 months, and ever since, THE
NEW SHADOW has been sought out by top internet marketers
for advice and growth ideas, He has even been surreptitiously
consulted with by Yahoo and Google. And he has repeatedly
delivered strategic advice to Giant Info-Marketing Companies like
Agora, Boardroom, TheStreet.com, Weiss Financial and Motley
Fool. In his alter-ego of Rich Shefren, he has been featured on the
front page of The Wall Street Journal, and profiled on every major
TV network. He is also a Charter Member of GKIC’s Expert
Advisory Panel.
SUPER-POWERS YOU WILL GAIN FROM THE NEW SHADOW
AT THE INFO-SUMMIT sm :
THE NEW FLASH
SUPER-STRENGTH – how to grow a REAL info-business to health,
vitality, respectability, stand-out prominence in a niche or subject category,
with an elegantly simple business model. (Your current business model may actually be a problem, holding you back!)
START-UP SPEED AND CERTAINTY – how to launch new info-businesses or add on to
existent ones safe from the Killer Mistake common to virtually every
failure-to-launch or stalled-and-stuck-at-small situation.
THE ARTIST
SECRET IDENTITY: VINCE PALKO
Courtesy of www.radiospirits.com
THE ARTIST’S pen IS mightier than any sword! 30%, 85%,
even 200% leaps in response and conversions are regularly occurring
with THE ARTIST’S erasure of boring power-points presentations and
talking-head videos at web sites and in webinars! His Video Marketing Breakthrough
dwarfs all others in results – and you must not fall prey to evil copycats, knock-offs
and wet-behind-ears amateurs at this. Only THE ARTIST has mastered all the nuances
of “CARTOON MARKETING” online. His agency, AdToons, creates dynamic and
super-engaging video content proven to draw more views, create more leads and close
more sales, as well as cartoon art for info-marketers’ books, info-products, sales letters,
magalogs and direct-mail campaigns. THE ARTIST is Dan Kennedy’s illustrator
of choice for his bestselling books and promotional materials. (The cover and the
cartoons on the cover and page 7 are the work of THE ARTIST).
SUPER-POWERS YOU WILL GAIN FROM THE ARTIST AT THE INFO-SUMMIT sm :
SURE-FIRE SALES INCREASES – the only 100% fail-safe certain way to boost sales
of any online presentation.
LEAP TO BIG SALES INCREASES IN A SINGLE BOUND – the inside story of a
mind-boggling 353% increase and how to apply it to any business’ advertising.
WEBINARS THAT WORK – what good is driving traffic to poorly performing
webinars? 3 webinar formats: which works best? What leading online/webinar
marketers don’t want you to know!
SECRET IDENTITY: DAVE VANHOOSE
He took his first seminar-based info-marketing company to #35 on
Inc. Magazine’s 500 List, with $30-million in revenue faster than The Flash
can make a Starbucks run. (Well, actually, in 36 months. Which is still pretty darned fast.)
Dave is a Master Platform Salesman and Trainer of both very experienced veteran and new
speakers. But his most amazing power is the successful transfer of the platform sale to the
webinar. His AUTOMATED WEBINAR CASH MACHINE SYSTEM has consistently produced
super-sized results from one info-marketer after another, taking its structure, format, templates
and methodology as their own. The change in their existing webinars’ performance is often
lightning-bolt fast, the impact on their incomes dramatic. In the past 7 months, we did over
$350,000.00 in webinar sales thanks to the Automated Webinar Cash Machine! – Investor
Institute. My first test of your System resulted in 600 sales, over $64,000.00, with a $100.00
product. It’s INSANE! – Vick Strizheus, Global Success Club.
SUPER-POWERS YOU WILL GAIN FROM THE FLASH AT THE INFO-SUMMIT sm :
MAGNETIC DRAWING POWER – how to get a lot more people to your webinars.
SPEED WRITING – how to craft a winning webinar with super-speed (using established
structures and templates).
THE ULTIMATE ASSET – how to create, test, perfect and own The Evergreen, Automatic
Webinar that produces day in and day out, for months or even years.
THE NEW MYSTERIO
SECRET IDENTITY: YANIK SILVER
MYSTERIO is infamous worldwide for his ‘UNDERGROUND
Internet Business Conferences’ the inner sanctum where
the most mysterious and secretive players have revealed
their top strategies, and everyone from the original
MISSION:IMPOSSIBLE star Peter Graves to Mini-Me from
Austin Powers, even Boris and Natasha, the evil spy villains of
Rocky & Bullwinkle have been seen. Although he still considers
himself a ‘techno dunce’, he has personally built a number of
Million Dollar and Multi-Million Dollar businesses driven
by online marketing, dating to his first, begun on a small table
in a one bedroom apartment, with a few hundred dollars. His
bestselling books include ‘Moonlighting On The Internet’. His
best-known, long-operating, automatic income producing online
business is Instant Sales Letters®. However, Mysterio’s passion is
as an Adventure Junkie, with a fascination for such high-danger
experiences as running with the bulls in Spain and sky-diving,
and luxury adventures like Zero Gravity flights and exotic car
road rallies. Thus, his alter-ego, Yanik Silver is the Founder
of Maverick Business Adventures, a unique entrepreneurs’
mastermind, networking and adventure excursions club.
SUPER-POWERS YOU WILL GAIN FROM MYSTERIO AT THE
INFO-SUMMIT sm :
CREATING SUPER-FANS – how to turn customers into avid,
enthusiastic zealots who share your missions and philosophy, are
consistently responsive, and happy to support you in the manner
to which you’d like to become accustomed!
MAVERICK ENTREPRENEURSHIP – creating your infobusinesses
as you want them to be, combining personal passions
with profit.
2012 Info-SUMMIT SM 4

A SPECIAL PRESENTATION BY
THE #1 path of entry to info-marketing has been (1) the owner of a
type of business succeeds with GKIC-style marketing and/or develops
other exceptional know-how, tools and systems, then (2) packages it up
and (3) sells it to his peers in his niche.
Think: GOLD Member Rory Fatt, and GOLD Member Michael Attias to restaurant
owners, DIAMOND Luxury Member Marty Fort to music school owners, GOLD
Luxury Member Joe Polish to carpet cleaners, DIAMOND Luxury Member Dr.
Tom Orent to dentists, TITANIUM Member Dr. Chris Tomshack to chiropractors,
DIAMOND Luxury Member Ben Glass, and TITANIUM Member Ken Hardisan
to attorneys, TITANIUM Member Donna Krech, to fitness center operators, even
Bill Glazer, who started in info-marketing as a successful menswear retailer
selling his advertising/marketing to other menswear retailers, etc., etc., etc. Many
have recently started on this path, like GOLD Luxury Member Grant Miller, owner
of Sun Your Buns Tanning Salons (now info-marketer to the tanning industry).
The #1 part of this formula sometimes changes – Rory actually never owned
a restaurant but had a food service business. Two of Dan Kennedy’s earliest
info-businesses were niched too – one, to his peers in professional speaking,
predominately the members of the National Speakers Association, and the
other, to the chiropractic profession (although he was never a chiropractor ) – it
generated over $10-million over its first 36 months with over 15,000 doctors
attending its seminars, and there are a number of GKIC Members today who
started with Dan in those businesses in the 1980’s! In any case…
…the NICHE INDUSTRY INFO-BIZ has been the starting point of many,
many info-marketing millionaires as it is today. AT THIS SPECIAL SESSION,
A “LEAGUE” OF SELECTED “SUPERSTARS” AT THIS KIND OF INFO-
BUSINESS will take the stage and ‘show ‘n tell’ their business models, how they
started, what their businesses look like today, and reveal their best marketing
strategies. Each one has approached, penetrated, created prominence in and
now operates in their niches a little differently from the others. One is very
much reliant on online marketing. Another is very much “old school.” One has
hosts and J/V partners, another is a ‘lone ranger’. Etc. We are NOT revealing
their identities here, to prevent them being unduly besieged with pre-Summit
communication – they do have thriving businesses and busy schedules. INFO-
MARKETING BEGINNERS AND VETERANS ALIKE WILL PROFIT from the
League’s presentation, as there is “starting point information” as well as their
present, very sophisticated, very comprehensive business methods to examine.
STAN LEE at Marvel may have
created the most comic book
super-heroes of anyone, but DAN
KENNEDY has certainly created the
most info-marketing super-heroes,
millionaires, multi-millionaires,
many if not most in niches. With
this business model, Dan Kennedy
has spawned a far-reaching league
of niche super-leaders, influencing
millions of business owners a year
in well over 250 different fields,
industries, product and service
categories and professions. Some
remain “part-time info-marketers”
to their niches, while continuing to
operate their highly successful core
businesses, like Marty Fort with his
Music Academy or Ben Glass with his
law practice. Others did so for years,
before ultimately selling their core
businesses to devote all their energies
to their growing info-businesses, like
Craig Proctor (for a decade, one of
the top 10 ReMax real estate agents
in the world and operator of one
of the three largest, multi-million
dollar coaching organizations in
that industry). Many have 20 and
30 years of success, and continue
returning to Dan periodically for
consulting, like Greg Stanley at
Whitehall Management, serving the
dental and chiropractic professions
or Michael Jans, marketing to P&C
insurance agents. Others are in
launch mode as we speak. Some
build large and complex businesses
in niches, like Dan’s former Platinum
Member and long-time private client,
Jay Geier/Scheduling Institute, for
whom Dan is speaking this year
at a multi-day event attended by
over 600 doctors. Last year, Jay’s
in-field organization of consultants
delivered over 1,200 on-site trainings
in doctors’ offices nationwide, plus
classes and workshops were held
every week at his Alanta training
center. Some deliberately stay lean
‘n mean yet still produce 7-figure
incomes from their niche businesses,
like TITANIUM MEMBER Nelson
Searcy, providing marketing tools
and coaching to pastors and church
leaders. WHETHER YOUR GOALS
ARE SUPER-GALACTIC OR
“SMALLVILLE” IN SIZE, the niche
info-biz model can take you there!
Joint ventures, host-parasite
distribution opportunities,
vendor partnerships and vendor
sponsorships abound for niche infomarketers
too. Dr. Chis Tomshack’s
fabulously successful HealthSource
franchise for chiropractors got off
its launching pad at super-sonic
speed thanks to a “marketing event”
into an established info-marketer’s
clientele in the same profession
(Dr. Ben Altadonna’s). A number of
niche info-markets have associative
relationships with the chief sponsor
of the Info-SUMMIT SM , Infusionsoft.
GKIC-Member experts and vendors
like Nick Nanton and Jack Dicks
(Celebrity Branding), Lee Weiner
(Direct Marketing Concierge), Keith
and Travis Lee (3-D Mail Results),
and many, many others support
niche info-marketers as sponsors, in
revenue sharing relationships, and
with customized programs for the
specific niche. ONE OF THE SUPER
BENEFITS OF ATTENDING THE
Info-SUMMIT SM is learning about
and meeting the best expert-vendors,
making joint-venture contacts and
alliances, and actively engaging in
the fraternity among Members that
leads to so many profitable matchups.
Dan likes to say that there are
tens of millions of dollars made
by Members during the 3 days of
every Info-SUMMIT SM (although
most of it is then collected from
various customer ‘herds’ after the
fact)! (THIS IS WHERE ALL “THE
ACTION” IS & you can’t be “in It” if
you stay home!)
While Dan’s niche info-business
approach is now long-established
and time-proven, don’t dare
think it “antique.” In the past 18
months, working with one client in
the financial advisor industry, Dan
created and launched a brand new
coaching/mastermind group business
from scratch, creating over $63,000.00
in base monthly continuity revenue,
and well over $2-million in total
revenue, from scratch; from zero, at
Continued on page 6
5
2012 Info-SUMMIT SM

super-sonic speed… this a part-time
business for his client-partner who
has a thriving financial advisory
practice of his own, with offices
in two cities, a regular workshop
schedule and a radio show to attend
to. In the process, Dan provided
speaking, vendor, and other income
opportunities to a number of GKIC
Members including Susan Berkley
(Persuasive Voice Academy), Ari
Galper, Adam Witty, Nick Nanton,
Jerry Jones and more. Also, for each
of the last 2 years, Dan has created
a new info-product+workshop of
his own, exclusively for sale by his
client (a niche marketer), American
Writers & Artists, to its groups of
freelance writers and copywriters;
each one a solid, high 6-figures “base
hit”. So, there’s no dust or cobwebs
on Dan’s “system” for quickly
creating an exceptional income
and an info-business to be proud
of as a niche info-marketer!!! – he
keeps his hand in, re-proving and
refining it in real, live time! The
great copywriter Gary Halbert once
said that “Kennedy is one of the very
rare amongst us, who actually puts
his own money on the line, with his
own marketing projects, while the
rest of us gamble only with clients’
businesses.” By this means, plus
intimate private consulting with over
15 different info-marketing clients,
plus (this year) leading GKIC’s
TITANIUM Info-Mastermind and
PLATINUM Info-Mastermind
Groups, Dan has kept and keeps his
niche-dominance, niche info-biz
systems “tuned up” to optimum
levels of performance. This same
niche info-biz approach is just as
powerful as The Green Lantern’s ring
for service providers and vendors
too. Right this moment, Dan is
assisting a long-time, successful
info-marketing client with launch
of an online marketing service
incorporating Google, Yelp and
other platforms, into five different
niches. Dan has also been a strategic
advisor to Infusionsoft since its
inception.
THE LEAGUE OF NICHE SUPER-
MARKETERS presenting their
businesses at this Info-SUMMIT SM
are representative of the diversity
in niches, size of info-businesses,
products and services, and
marketing strategies born by Dan’s
business models and leadership.
By what they present, you can gain
a true insider’s insight into one of
the most reliable millionaire-making
approaches to info-marketing,
maybe to business period! DO NOT
MISS THE LEAGUE’S EXCITING
SESSION!!!!
ADAM WEST
is an american entretainment icon- and
what may be a surprise to many, is a
cutting-edge e-commerce/online entrepreneur
From humble upbringing on a wheat farm in rural Washington State,
Adam went to Hollywood in search of fame and fortune. He has
appeared in nearly 50 movies, working alongside many of the movies’
greats, including Paul Newman and Steve McQueen, in extraordinary
films like The Young Philadelphians, and popular hits like Hooper,
with Burt Reynolds. His TV career spans decades, and includes
appearances on countless popular shows from Perry Mason to The
Drew Carey Show to 30-Rock. He also has displayed very good
humor about his most famous role, appearing on Space Ghost, and
in two different TV programs as “a washed up super-hero.” In 1970,
he was offered the role of James Bond (in Diamonds Are Forever),
but turned it down, saying that he believed the role should go to
British actors. He has also competed on several TV game shows,
and won $250,000.00 for charity on ‘Who Wants To Be A
Millionaire?’ But, of course….
“Adam West - aka. Batman,
Superhero, SuperMarketer”
….he is famous for donning the cowl and cape in the campy
BATMAN show, airing on ABC from 1966 through 1968, and forever in re-runs.
He has often reprised his Batman alter-ego or otherwise participated in Batman projects: as voices in the
animated TV series The New Adventures of Batman, in SuperFriends, in Batman: The Animated Series (on
FOX), and in the animated series BATMAN (on the WB). Since 2000, he has appeared as Adam West,
the quirky Mayor of Quahog, on the popular animated series Family Guy. He received his star on the
Hollywood Walk of Fame on April 5, 2012. He is the author of his autobiography, Back To The Bat Cave.
He also operates the ADAM WEST STORE (www.shop.adamwest.com), where both Batman and Mayor
Adam West Action Figures, new Adam West comic books, a vast array of Batman memorabilia, and
even the “Batman Credit Card” created by friend-of-GKIC, super-marketer Joe Sugarman are sold. As
an e-commerce entrepreneur, Adam continues his relationship with original Batman fans and with the
newer fans of Family Guy.
DIAMOND MEMBERS will
enjoy a meet ‘n greet/photo
opportunity with ADAM
WEST and the equally iconic
BATMOBILE from the TV Show!
2012 Info-SUMMIT SM 6

7
2012 Info-SUMMIT SM

AMAZING ACTIVITIES
“THE BAT CAVE” Diamond
Members’ Lounge:
An exclusive “secret location”
stocked refreshments,
comfortably furnished;
the perfect lair for super
info-marketers to escape the
tumult of the Summit, to meet
and network with allies, to
plot next moves!
MEET THE SUPER-HEROES
PHOTO OPPORTUNITY
Watch for famous caped crusaders
and Marvel-ous mayhem-making
mutants and other costumed
heroes patrolling the halls,
guaranteeing the safety of us all
– and happy to pose for pictures,
perfect for your social media and
newsletters!
DIAMOND MEMBERS
ONLY NETWORKING
RECEPTION, supported by
a WHO’S WHO DIRECTORY
with Profile and Web Site of
every DIAMOND Member in
attendance (registered before July
31st.) THIS IS A COMPELLING
REASON TO REGISTER EARLY!
The Information
Marketing Connections Networking
and Money-Making SUMMIT SM
This is completely different than
anything you’ve ever attended. It’s
facilitated networking. You are matched
together with other IMA members with the
sole purpose of helping grow each others
business, creating joint ventures
and networking.
at the Info-Summit SM
“THE UTILITY BELT”
SHOPPING MALL
Bruce Wayne had his man at
Wayne Industries to provide his
high-tech gadgets, his Batmobiles
and BatPlanes and BatBoats,
his crime-fighting weaponry
(something later borrowed for James
Bond). You need a team of experts
and “mad inventors” and secret
weapon providers too, and you’ll
find the smartest, the fastest, the
strongest all gathered in one place,
here, at the Info-SUMMIT SM .
COCKTAILS AT WAYNE MANSION
A “fancy dress occasion”/costume
party* networking reception for all
Info-SUMMIT SM attendees, with cash bar
and delicious canapés served by elegantly
attired staff – perhaps briefly disrupted by
the sudden appearance of some dastardly
villain, to rob guests of their jewels or steal
the secrets of info-marketers. You just
can’t predict what might happen at a
gathering of such movers ‘n shakers as this!
(You might meet THE person you need most, to vanquish
whatever obstacles stand in your way to riches!)
*Tuxedos for gentlemen, evening gowns for ladies welcomed but not required. Superhero
or super-villain costumes also appropriate. A classic super-hero collectible will be
awarded to the wearer of the best costume.
NEW, FIRST-TIME AT SUMMIT, ADDED VALUE
FREE ON-SITE COPY CRITIQUES & PROJECT
BRAINSTORMING with Dan Kennedy Certified
Copywriters for Info-Marketers!
Members of American Writers & Artists
who have successfully completed Dan
Kennedy’s Online Certification Course on
Writing for Info-Marketers will be present
in a work-space in or near The Utility
Belt Shopping Mall, available to meet
with, get instant copy critiques from,
and discuss copy ideas with. BRING
YOUR SALES LETTERS, BROCHURES,
WEB SITES, ETC. and take full
avantage of this opportunity!
BONUS DAY - SEE PAGES 9 & 10
2012 Info-SUMMIT SM 8

INFO-SUMMIT SM SUPER-ADVANCED BONUS DAY
MONEY, MONEY, MONEY
ACQUIRE THE ULTIMATE SUPER-POWERS
LEVERAGE AND MULTIPLICATION
GAIN INVITATION TO:
WORLD OF THE CAPITAL
EXPANSION (NOT JUST GROWTH), WEALTH (NOT JUST INCOME),
EXIT OPPORTUNITIES. WALL STREET MEETS, INFO-MARKETING!
At GKIC, we promise INSIDERS’ information. This
Bonus Day delivers that, Pow! Wham! – as we take
you inside the now-in-the-news world of Private
Equity, Venture Capital, expansion by acquisition,
and discuss YOUR future wealth to be created
with sophisticated business, equity and financial
strategies applied to info-marketing. THREE
SUPER-POWERFUL PRESENTATIONS are featured in
this dynamic Day….
DAN KENNEDY: EQUITY DEVELOPMENT
VS. MONEYMAKING
Dan Kennedy: The “Millionaire
Maker” will share how he sold
the same business - TWICE!
In this session, Dan
will discuss ways to
build real Equity in an
information marketing
business, for its
own sustainability
and security, or for
future sale. Few
entrepreneurs in
this industry have,
from scratch, built
a business and sold
it twice, each time
receiving substantial
cash payments plus
on-going participation
in income streams
or other continuing
compensation plus
“outside the deal” joint
venture and income
opportunities plus
an interest (without
ownership responsibility or liability) in its future sale. In the
process, he has created wealth for others, opportunities for
others,
and improved the benefits
for the business’ consumers as well. In addition to GKIC, Dan
has also built, bought and sold product lines and intellectual
property rights, created lucrative licensing programs, assisted
several clients with both sales and acquisitions, worked with
clients on franchise company start-ups, and, for several years,
consulted on marketing with the largest mid-range M&A/
business brokerage in America (giving him unique insight into
the equity and business sale mistakes made by thousands of
business owners).
In this ‘Very Inside Baseball’ session, he will first lay out the
pathways to equity, then provide insider looks at his own
deals, including how to get paid more than once for the same
assets, how to sell “potential,” how to handle the “personalitylinked”
business, how there can be more money after the sale
than from the sale, emotional issues of “having your baby
adopted,” and more. He will also frankly discuss the biggest
mistakes he sees info-marketers making with their businesses,
related to equity. THIS SESSION WILL NOT BE AUDIO
OR VIDEO RECORDED AND THEREFORE WILL NEVER
BE PRODUCTIZED, and registering for it and attending it
constitutes non-disclosure agreement on your part.
“SUPER-WOMAN”
ELIZABETH TOMASZEWICZ
You know her as GKIC’s CEO. But there is an amazing track
record you probably aren’t (yet) aware of, bringing a new level
and kind of expertise to GKIC, and to its Members. Bette’s
parents survived Siberian concentration camps, immigrated
to America via Ellis Island, and worked hard, infusing the
work ethic, determination and stamina she now brings to her
leadership role at GKIC.
During her career, Bette has raised over $150-Million in
9
2012 Info-SUMMIT SM

Bette T pulls back the
curtains of the executive board
room & gives you the untold
secrets of structuring your
business for success!
capital, steered
mergers and
acquisitions, at
one point led the
marriage of the two
largest companies
in the corporate
training industry,
raised the venture
capital funding
for the acquisition
of one of the
earliest e-learning/
digital publishing
companies and
subsequently
developing a library
of over 200 e-learning
courses and growing
revenues tenfold,
from $2-million to
$20-million in just
24 months. She has
been at the helm of
teams as large as 400
sales and service professionals, corporate revenues exceeding
$330-million. She has created funding for ground-breaking
enterprises like Teach.com, PLATO Learning, and Midi, and
brought together individual investors, private equity investors
and institutional investors like State Farm, Dow Chemical,
Tribune Co. and the union fund, TIAA-CREF. She has also
engineered the sale of a number of companies, such as Teach.
com to Ernst & Young, which subsequently merged it into
Intellinex.
Inside companies, she has led product innovation, salesforce
development, countless joint ventures and strategic alliances,
global expansion and distribution/marketing channel expansion,
all reflected in new initiatives – from technology and product
innovation, like the iMarket (iPad) System and new online
courses to bigger, better events and new new-member ‘boot
camps’ to heroically successful online product launches and
improved affiliate opportunities and services and more.
Outside companies, she has identified new opportunities,
created, acquired and consolidated businesses, and brought
together angel investors, second-stage venture capital, financing
as well as needed expertise for both start-ups and expansion.
IN THIS REMARKABLY CANDID SESSION, Bette will
take you INSIDE the machinations of raising capital, the way
venture capitalists and private equity investors evaluate and fund
companies, the higher-level, “major league” opportunities you
may not even know exist or feel beyond you but that may very
well be only a few strategic moves from your grasp. Uniquely,
Bette has hands-on experience at the small business level,
creating companies from scratch and taking companies
with only a couple million dollars in revenues and growing
them exponentially AND she moves knowledgeably and
comfortably about on Wall Street, dealing with the denizens
of the capital markets, getting deal after deal, DONE.
“SECRET IDENTITY” Professional
Venture Capitalists, Private Equity
Investors and Merger/Acquisition
Experts from Bette Tomaszewicz’s World.
This is a unique opportunity to hear from and directly question
professional investors and high-level entrepreneurs intimately
involved in growing promising small companies into multimillion
dollar enterprises, taking companies public, and creating
mergers that make everyone involved RICH. Nothing like this
has ever occurred – or ever been possible – for GKIC Members
before. This is WHERE THE REAL MONEY IS!
THE MILLION DOLLAR
QUESTION IS...
*DO YOU BELONG AT THIS SESSION? Yes, this
is a Super-Advanced Session. Certainly, every
well-established info-marketer with a business
generating million and multi-million dollar
revenues should attend without fail. If you’re
in that fraternity, you would be very foolish to
miss this opportunity to “see the next level.”
However, no one should be too quick to disqualify
themselves. The best time to begin understanding
and thinking about raising “stage two” capital
to take your proven concept from small and
bootstrap-financed to big is early; the best time
to learn how to make contacts in and navigate the
shark-infested waters of the venture capital and
private equity communities is well in advance; the
best time to place equity development strategy in
your business is now – wherever you are, startup,
small, growing or big. There’s no reason to
be unsophisticated just because you are a new
entrant to info-marketing! Regardless of how
far along you are in the development of your
info-marketing business(es), this opportunity
to acquire insider facts and information, to lay
solid foundation under “the magic of THINKING
BIG” should not be missed. Only those certain of
very limited ambition, such as contentment with
a small, sideline info-business providing a few
hundred thousand dollars of income or even less
– and there’s nothing wrong with that – should
skip this.
BONUS DAY LIMITED TO 300 REGISTERED
ATTENDEES OF THE INFO-SUMMIT SM .
SEPARATE, ADDITIONAL REGISTRATION
REQUIRED. SEATING STRICTLY LIMITED.
THERE WILL BE NO DISCOUNTS OR
PREFERENCE FOR DIAMOND OR
MASTERMIND GROUP MEMBERS. IMMEDIATE
REGISTRATION IS ADVISED.
2012 Info-SUMMIT SM 10

Register now with the Enclosed Form or Online at www.dankennedy.com/infosummit
December 1938
July 1939
MISSION DETAILS
Location – Gaylord Opryland Resort & Convention Center – Nashville, TN
Dates – November 8th – 10th -
Money, Money, Money BONUS DAY Sunday, November 11th
Info-SUMMIT SM Guarantee: If, at ANY time during the first day of the Info-SUMMIT SM you honestly believe
you’ve made a mistake and that you don’t belong here or you are otherwise disappointed, you need only say so to
receive a FULL 100% fee REFUND PLUS up to $500 toward your documented travel and lodging expenses. PLUS… 100%
on event cancellations 30+ Days before the Info-SUMMIT SM .