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Time Room 1 Room 2 Room 3 - Media Across Borders

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<strong>Time</strong> <strong>Room</strong> 1 <strong>Room</strong> 2 <strong>Room</strong> 3<br />

9.30 – 10.00 Registration<br />

10.00 – 10.15 Introduction to conference<br />

A1 – Aspects of Localization<br />

(Chair - Jeanette Steamers)<br />

A2 – Converging Tastes?<br />

(Chair – Colin Sparks)<br />

A3 – Transnational Cinemas<br />

(Chair – Lucy Mazdon)<br />

Lothar Mikos<br />

(HFF Konrad Wolf)<br />

Localization and De-localization<br />

Tasha Oren<br />

(University of Wisconsin-Milwaukee)<br />

The evolution of Formats and<br />

contemporary food television<br />

Dolores Martinez<br />

(SOAS, University of London)<br />

There and almost back again: On the<br />

savage junctures between Eisenstein,<br />

Kurosawa and Lucas<br />

10.15 – 11.45<br />

Juan Francisco Gutierrez Lozano<br />

(University of Malaga)<br />

Adapting International TV Formats for<br />

specific publics<br />

Kathy Bowrey<br />

(UNSW, Sydney)<br />

Social media and advertising strategies<br />

in global reality TV franchises<br />

Austin Fisher<br />

(University of Bedfordshire)<br />

Il Cinema All’Americana? : Defining the<br />

Transnational Popular<br />

Kate Edwards<br />

(Englobe Inc.)<br />

Content Culturalization and the Battle<br />

for Public Mindshare<br />

Bertha Chin<br />

(Cardiff University)<br />

“De-Westernising” fan studies: applying<br />

fan cultural theory to the transcultural<br />

fandom of East Asian popular culture<br />

Rachel Mizsei Ward<br />

(University of East Anglia)<br />

Remaking The Karate Kid (2010):<br />

Transnational Co-Production, Jackie<br />

Chan and Kung Fu<br />

Anne Gruene<br />

(University of Erfurt)<br />

What is Cultural about Cultural<br />

Adaptation in TV formats?<br />

Philip Lin<br />

(University of Westminster)<br />

The Call of Duty series and the<br />

Reflected Intertextuality<br />

Dolores Tierney<br />

(Sussex University)<br />

Remaking the Latin American director:<br />

Fernando Meirelles, The Global Auteur


11.45 – 12.15 Tea/Coffee Break<br />

B1 – Cultural Adaptation<br />

(Chair – Paul Rixon)<br />

Marusya Bociurkiw<br />

(Ryerson University)<br />

Top Chef Canada & Transmedia Affect<br />

B2 – Audiovisual Translation<br />

(Chair - Frederic Chaume)<br />

Marco Benoît Carbone<br />

(University College London)<br />

Tu vuò fa’ the Sopranos: Short Circuits<br />

of Italian identities in the localization of<br />

a popular TV series<br />

B3 - Japan <strong>Across</strong> <strong>Borders</strong><br />

(Chair – Koichi Iwabuchi)<br />

Rayna Denison<br />

(University of East Anglia)<br />

The Strange Case of the Local and<br />

Global Reproduction and Distribution of<br />

Hana Yori Dango (Boys Over Flowers)<br />

12.15 – 13.45<br />

Aaron Calbreath-Frasieur<br />

(University of Nottingham)<br />

Localizing Sesame Street: The Cultural<br />

Translation of the Muppets<br />

Dionysios Kapsaskis &<br />

Irene Artegiani<br />

(University of Roehampton)<br />

A qualitative analysis of the impact of<br />

template files in multilingual subtitling<br />

Serena Formica<br />

(University of Derby)<br />

If Hercule Poirot spoke Japanese: Cross<br />

Border Adaptation of Agatha Christie’s<br />

Novels<br />

Martin Nkosi Ndlela<br />

(Hedmark University College)<br />

Localization of Global Television<br />

Formats in Africa<br />

Jonathan Wroot<br />

(University of East Anglia)<br />

Death Note: Framing the Authentic Text<br />

Colette Balmain<br />

(Independent Scholar)<br />

<strong>Media</strong> Horror <strong>Across</strong> <strong>Borders</strong>: Rings,<br />

Grudges and Oriental Nightmares<br />

Heidi Keinonen<br />

(University of Tampere)<br />

Formatted Authenticity: Genre,<br />

National Culture and the Finnish<br />

Version of Connected<br />

Mark Betz<br />

(Kings College London)<br />

Respondent<br />

Derek Johnston<br />

(University of East Anglia)<br />

Transcultural Reinterpretation of the<br />

‘Lone Wolf and Cub’ Narrative<br />

13.45 – 15.00 Lunch


C1 – Roundtable on<br />

The Universal and the Local<br />

C2 – Roundtable on<br />

Cross-Cultural Film Remakes<br />

C3 – Videogame Localization<br />

(Chair – Kate Edwards)<br />

Chair: Colin Sparks<br />

Roundtable Participants:<br />

Chair: Paul Sutton<br />

Roundtable Participants:<br />

Ornella Lepre<br />

(Imperial College London)<br />

Translating, adapting and remaking in<br />

video games: The role of gameplay in<br />

cultural localization<br />

15.00 – 16.30<br />

Jean Chalaby<br />

(City University)<br />

Simone Knox<br />

(University of Reading)<br />

Constantine Verevis<br />

(Monash University)<br />

Lucy Mazdon<br />

(University of Southampton)<br />

Jiří Petrů<br />

(Masaryk University)<br />

Development of Video Games<br />

Translation in the Czech Republic<br />

Miriam Stehling<br />

(Leuphana University)<br />

Elke Weissmann<br />

(Edge Hill University)<br />

Tejaswini Ganti<br />

(New York University)<br />

Savaş Arslan<br />

(Bahçeşehir University)<br />

Mai Ávila, Mª Carmen Camacho,<br />

Cristina Escudero, Alma Díaz and José<br />

María Pérez<br />

Adapting Dating Sims Spirit<br />

Steve Rawle<br />

(York St John University)<br />

Curri Barceló-Ávila & Jennifer Vela<br />

Valido<br />

Theory and Practice of Games<br />

Localisation: Academic Training vs.<br />

Professional Reality in Spain and the<br />

United Kingdom<br />

16.30 – 17.00 Tea/Coffee Break


Closing Plenary Roundtable<br />

Roundtable Participants:<br />

Koichi Iwabuchi<br />

(Waseda University)<br />

17.00 – 18.30<br />

Frederic Chaume<br />

(Universitat Jaume 1)<br />

Laurence Raw<br />

(Baskent University)<br />

Jeanette Steemers<br />

(University of Westminster)<br />

18.30 Wine Reception

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