WHITE PAPER SERIES - Reliance Communications

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INDEX Executive Summary Page 3 Till today you needed to Page 4 Existing scenario & general offering in market Existing solutions Page 5 Product detail Features, benefits, limitations New remedy for new needs Page 6 Product brief How it adds value to existing infrastructure/ helps in changing scenarios Solution details Page 7 Product in detail Challenges it may face in implementation RCOM role & support Business Benefits Page 10 Summary Page 11 About RCOM Page 11 White Paper Series Page 2
EXECUTIVE SUMMARY & EXISITING SCENARIO There is no level playing field. Success belongs to those who carve an edge for themselves. An edge created through innovation, operational excellence, cost leadership, effective communication or a delightful customer experience. <strong>Reliance</strong> Toll Free Service (RTFS) can contribute significantly towards creation of this edge with a holistic package of path-breaking features and benefits. This document details out the evolution of the service in last couple of years, the service architecture, the intelligent features that it offers and the application of these features to specific business needs to get maximum benefits. The document will be a useful reference for all the marketers and the customerservice professionals who are planning to attract a sizeable audience. Till today you needed to…. The teledensitiy in India is showing a monthly growth rate of about 3.7%. With more than 545 million telephone subscribers, majority of them on mobiles, every segmentation approach of marketing in India just cannot overlook this specific target; the size of which is continuously increasing. Is your organization equipped to attract a sizeable share of this segment? Sure, there are websites and certain percentage of this segment can probably reach the “URL” through intelligent search options on the internet. However, the number of PC and internet users in India are far less than those with a phone; and these being mutually inclusive, phone users is obviously the more logical target segment. All said and done, making a phone call is far easier and user-friendly than searching the internet. More so, if the call is toll free. The word “toll” has a reference to the caller, hence, in this context, a toll free call is “free of toll” call to the caller. Being a reverse charging mechanism, the charges of the calls are borne by the subscriber of the toll free service. This capability makes the service a very powerful lead generation /marketing / customer service tool. The service, also called as 1800 number, is a virtual number which is translated to a real phone number on which the calls are answered. The toll free number typically looks likes 1800 XYZ ABCD. The calling person does not pay for the call made on this number, the charges are borne by the subscriber of the service. The 1860 number is another service for which the caller pays for the local call charges and the subscriber pays for the STD leg of the call charges. The structure of this number is 1860 XYZ ABCD. Some learning from the history Later part of the last decade provided an excellent market environment in India for proliferation of this service. This was the time when liberalization benefits were being felt by the consumers, and India as a country moved from license raj to the open market policy. You had a choice for almost everything – right from a two wheeler, a car, a pizza, an airline, so on. The choices multiplied with passing time. White Paper Series Page 3
Page 1: WHITE PAPER SERIES Reliance Toll Fr
Page 5 and 6: NEW REMEDY FOR NEW NEEDS With a lot
Page 7 and 8: SOLUTION DETAILS Load Balancing Thi
Page 9 and 10: RCOM SUPPORT IN DELIVERING TRUE BUS

WHITE PAPER SERIES - Reliance Communications

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