MOS December 1999 Meeting Notes - Kern County Superintendent ...

MENU OF SERVICES
December 13, 1999
A meeting of the Menu of Services Standing Committee was convened on December 13, 1999 at
1:30 p.m. The following individuals were in attendance: Ken Shelton, Joe Ovick, Sally Frazier,
Dick Nagle, Jeanne Nava, Glen Thomas, Erin Clerico, Owen Burgess, Larry Reider, Barry
Pulliam, Joni Samples, John Anderson, Rich Foley, Ken Taylor, and Vicki Barber.
SIMPLIFIED CATEGORIES
The group discussed the category listing that had been distributed at the prior meeting. Each of
the Steering Committees reviewed their categories and agreed to provide any further input prior
to January 1, 2000 to Joni Samples. Several minor amendments were offered.. Joni indicated
that she would prepare a final listing and disseminate not only to Kern County, but to all
members of the Standing Committee.
The group also discussed the descriptions that need to be developed for each of the categories.
The Steering Committee chairs indicated that they would attempt to begin to draft the
descriptions and have those available for the group to review by February 1.
Erin clarified for the group that a “word search” capability would be available. Sally noted that
she had been part of a presentation at the CSBA Conference and that one of the participants had
questioned whether Foundations and specific services to Basic Aid districts would be highlighted.
At this point we do not appear to be prepared to expand into these areas. These may be
explored further in the future.
Vicki thanked Joni and the Steering Committee chairs for all of their efforts.
VIDEO PROJECT
Owen shared that he would be sending the script to all members of the Subcommittee by January
1. Vicki indicated that Bob Tomasini and Mike McLaughlin would be willing to be part of the
video. Owen noted that he was working to finalize the script that would include Vicki and Bob
and/or Mike describing the project and then cut-aways to more action areas.
MENU PROGRESS/BETA BUILD
Erin noted that they were finalizing the model and that testing was proceeding internally first,
prior to the closed beta testing that would begin at the end of January.
ADVERTISING POLICY STATEMENT
Joe shared a review that had been completed by Patricia White, from Littler Mendelson, of the
draft policy statement. Barry indicated that he would take the information shared and
incorporate the input into the policy statement. The policy statement will then come back to the
Standing Committee for final approval. Vicki thanked Joe and Barry for their efforts.

ADVERTISING DRAFT CONTRACT
Barry indicated that Frank Fekete was working to develop the contractual language and that a
draft would be available at the January meeting for the Standing Committee to review.
MARKETING/ADVERTISING SPONSORSHIPS TO COE AND/OR DISTRICTS AT A
DISCOUNTED RATE
Barry presented the area for discussion by the group. After considerable discussion the group
agreed as follows:
1. Public agency advertising will not be accepted at this time, with the exceptions noted
below. This may be reviewed further at a later time after the initial implementation of the
project.
2. County Offices/Superintendents will have a brokerage page where services can be
displayed. There will not be any cost for displaying on this page.
3. CDE will be treated in the same manner as a COE with a page for listing their services.
4. There will also be links at several levels to the CDE Gold Mine site.
PRESENTATIONS
Owen discussed the presentations planned for the coming months. Vicki asked who was
interested in participating in the presentation at the California PTA/CCBE/ CCSESA March
Conference. Owen indicated that he, Erin and Larry would be at the conference and willing to
participate. In addition, Ken Shelton offered to be part of the presentation. Dick Nagle
requested that the representatives from Kern County make a presentation at the January
PASSCO meeting.
PROTOCOLS
Joni indicated that her region had questioned how the protocol issue would work within the
Menu of Services project. She noted that she had prepared some draft language for consideration
by the Menu of Services Standing Committee. Joni reported that she would send out draft
language for consideration at the January MOS meeting.
MARKETING PLAN
Barry reviewed a tentative draft of the marketing plan. The plan included a tentative prospecting
list. Sally suggested the inclusion of hotels and other establishments that host the conferences
held within the education community. Glen noted that a request for County Superintendents to
identify additional prospective sponsors was included within the December Newsletter. It was
agreed that we would also send out a letter to each County Superintendent asking for their
support in identifying prospective advertising sponsors, such as vendors that did more than
$250,000 annually with county offices.
EMERGING ISSUES FORMAT
Owen discussed the format for the password-protected discussion area for County
Superintendents. The group requested that Joe and Glen review the format with respect to any

legal issues. It was suggested that Glen would work with Joe to pursue the legal review and they
were encouraged to use Patricia White in this review.
There was also discussion regarding the format that would allow for one password protected area
for County Superintendents only, one password protected area for County and District
Superintendents and one password protected area for all of the Steering Committees combined.
Within this design, Steering Committees can have their own discussion area by subject, but they
would have access to read and participate in other Steering Committee’s areas. The group felt
comfortable with this design.
BUDGET REPORT
Larry and Owen discussed some transfers in the expenditure budget. The group supported the
transfers, noting that the total expenditures are well within the budget.
TIMELINE
Owen announced for the group that we were approximately 30 days from the closed Beta testing
and 70 days until the open Beta testing periods.
The next meeting of the MOS Standing Committee is scheduled for January 26, 2000 at the
Monterey Hyatt Regency from 2:00 p.m. to 4:00 p.m. This is a meeting scheduled with our
Partners. The meeting was adjourned at 3:30 p.m.
vb:CCSESA:Menu of Services December 13.99