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THE ECHO - Ferrostaal

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56<br />

financing<br />

MAN <strong>Ferrostaal</strong> is not strictly a large plant engineering and<br />

construction company. According to VDMA, you must spend<br />

several million hours each year on purely engineering activities<br />

to earn that title. This isn’t the case for MAN <strong>Ferrostaal</strong>. In other<br />

words, we are not a builder of large plants according to the strict<br />

definition. Rather, we are a project developer and arranger. This<br />

is our role. It is true that we have no proprietary engineering and<br />

construction processes. In this regard, we are at a competitive<br />

disadvantage compared with the renowned plant engineers<br />

when it comes to projects that are put out to tender and where<br />

the financing is already in place. In this case, we can’t compete<br />

with companies that have proprietary procedures. If a company<br />

says “I have already earned enough money to cover my next<br />

chemicals plant and I am going to use my profits to build this<br />

plant,” we have no added value to offer compared with our competitors.<br />

Our business lies wherever there is potential for new<br />

industrial projects to be developed from the ground up. This<br />

project development market is huge, and there is rich potential<br />

for new plants all over the world. This is where we have the<br />

advantage of being much more flexible than the competition.<br />

Wherever a project is possible, where there is a business plan and<br />

where the feasibility is clear, we can put together the ideal technology<br />

and financing package.<br />

And who decides whether or not a project is feasible?<br />

This question is examined both by us and by the partner credit<br />

institution. We examine the economic basis for the project independently<br />

of each other and, happily, we usually come to the<br />

same conclusions. These are always highly dependent on the<br />

various parameters of each individual project. Take, for example,<br />

petrochemical plants in the area of natural gas. The composition<br />

of the gas in the earth can be a crucial factor in determining<br />

which technical procedure to use for further processing. If we<br />

were an plant engineering and construction company with only<br />

one procedure, this could put us out of the picture straight away<br />

if the gas is “wrong” gas for our procedure. MAN <strong>Ferrostaal</strong> has<br />

more flexibility because we bring together the best partners for<br />

the job and then implement the project with an intelligent<br />

financing model. Large plant engineering and construction<br />

companies are technology-driven and try to develop their sales<br />

based on technology. In contrast, we try to achieve successful<br />

sales based on financing. We are very well positioned to do so,<br />

as is confirmed by banks.<br />

Is financing also important in the machines and transport business?<br />

Yes, though not to the same degree. Financing makes just barely<br />

half of our machine business possible. We act as an exporter and<br />

we finance machines and transport solutions for our customers over<br />

a period of up to five years. There is a particularly high demand<br />

for our financing solutions in South America and Asia. We mainly<br />

finance in euros and US dollars, but sometimes also in yen.<br />

Why do customers use us for financing instead of their local<br />

credit institutions?<br />

We can offer better conditions. We take out insurance cover for<br />

our customers and we then grant the customers loans based on<br />

this cover – at extremely attractive interest rates. Currently, we<br />

can offer approximately 6 percent. In South America, for example,<br />

where interest rates of 15 to 30 percent are the norm, our rates<br />

are incredibly attractive.<br />

What happens where a customer is from a country where the<br />

currency is unstable?<br />

Then there is naturally a currency risk, which is borne by the<br />

customer. However, we can master this scenario in most cases.<br />

An extension often helps the customer get through a temporary<br />

shortfall. If the currency of a country drops in value and the<br />

liabilities in the local currency rise as a result, the repayment<br />

term can be extended until inflation has counterbalanced the<br />

currency deterioration and the purchasing power of the currency<br />

is essentially restored. The risk of currency deterioration has<br />

become much smaller over the last 20 years, not least because<br />

the control measures of the World Bank have been greatly improved.<br />

Governments today no longer get into spiralling levels of<br />

debt as they once did. Our export credit, which we also provide<br />

without insurance cover in certain cases (that are subject to<br />

rigorous scrutiny), gives us a very clear advantage over competitors<br />

because not many companies in the machine business<br />

segment can offer customers the same deal.<br />

Is that why MAN <strong>Ferrostaal</strong> has such a wide-ranging portfolio,<br />

in particular in the printing press area?<br />

One reason is the financing solutions we can offer, not only for<br />

MAN Roland presses, but also for individual presses from other<br />

companies from different countries. The other reason is, of course,<br />

our ability to bring various manufacturers together under one<br />

umbrella. This is traditionally one of our key strengths because<br />

we have been doing it for so many years. We don’t make our own<br />

products. Instead, we represent other companies, as we have<br />

always done.

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