THE ECHO - Ferrostaal
THE ECHO - Ferrostaal
THE ECHO - Ferrostaal
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The Intergraf printing works in Pernambuco<br />
is the first in this region in the northeast<br />
of Brazil to use a ROLAND 500.<br />
Intergraf was founded in 1995 and is<br />
renowned for providing its customers with<br />
printing solutions that unite art, innovation<br />
and state-of-the-art technology. Intergraf<br />
is one of the most up-to-date and efficient<br />
commercial printers in Brazil.<br />
Before it purchased the five-colour sheetfed<br />
offset press from MAN Roland, Director<br />
Eduardo Mendonça Filho was able to see<br />
the ROLAND 500 in production. “My son<br />
visited printing works in São Paulo and Rio<br />
de Janeiro, which had exactly the same<br />
sheet-fed press that we now own,” he<br />
explains. “We never purchase equipment<br />
on this scale without first performing<br />
a thorough analysis,” he explains. “Technology,<br />
performance, product support and<br />
price were all taken into account.”<br />
INCREASING PRODUCTION<br />
Small and medium-sized print runs are<br />
one factor in the graphic arts industry that<br />
must be given serious consideration when<br />
making decisions on investments. Danilo<br />
Storti Garcia, Commercial Director of<br />
Gráfica e Editora Sarapuí Ltda, a printing<br />
works that specialises in the packaging sector,<br />
knows this very well. In order to<br />
sustain its position as one of the leading<br />
printers in the market, the Storti Garcia<br />
family insisted on quality and stat-of-theart<br />
technology. “We were looking for agility,<br />
efficiency and fast responses,” explains<br />
Danilo. In February of this year, the<br />
ROLAND 500 was put into operation at the<br />
Sarapuí printing works. Sarapuí intends to<br />
boost its production by 40 percent with<br />
the new machine.<br />
The demand for various products with<br />
small print runs is also increasing rapidly<br />
in the packaging segment. “In the past,<br />
costs were always a problem whenever we<br />
took on jobs with small print runs.” Danilo<br />
explains that he first came across the<br />
ROLAND 500 at the Drupa international<br />
trade fair in 2004. At the end of that same<br />
year, he travelled to Germany to meet with<br />
MAN and the European printers that use<br />
the ROLAND 500 for production.<br />
CUTTING-EDGE TECHNOLOGY<br />
“That sealed the deal for us.” He explains<br />
that the directors at Sarapuí were also<br />
considering other suppliers. “We were looking<br />
at other competitors but in the end we<br />
decided to go with MAN Roland because we<br />
recognised that their technology had the<br />
edge over other presses in the same class.”<br />
The new press has already demonstrated<br />
its potential. “We noticed the difference<br />
straight away. The technology and speed<br />
are incomparable”, says Danilo. “The press<br />
is fully computer-assisted and user friendly.”<br />
And the praise doesn't end there.<br />
According to the director, the printing<br />
works' production capacity will be boosted<br />
by up to 40 percent thanks to the new<br />
equipment. “First, we want to provide our<br />
existing customers with an improved service<br />
in terms of quality and price. After that, we<br />
will be broadening our horizons,” Danilo<br />
insists. “Our commercial department has<br />
put a lot of effort into increasing acceptance<br />
among customers, and we are now starting<br />
to reap the fruits of their labour. This is<br />
coming at exactly the right time, now that<br />
the ROLAND 500 has boosted our capacity.”<br />
Today the printing works services customers<br />
in the capital city of São Paulo, within<br />
<strong>THE</strong> <strong>ECHO</strong> 1/2006 47<br />
VERSATILITY<br />
The Roland 500 is particularly suitable<br />
fur use in the market for small and<br />
medium-sized print runs. Its special<br />
59 x 74 cm format ensures greater<br />
efficiency. Its settings are high-precision.<br />
Spoilage in the printing process is reduced.<br />
The Roland 500 unites productivity and<br />
quality and is equipped with cuttingedge<br />
automation technology, including<br />
control panel settings with a connection<br />
to printnet networking software<br />
(PECOM).<br />
The printing press has a speed of 18,000<br />
sheets per hour. The new plate change<br />
technology of the coating module significantly<br />
reduces the time taken to change<br />
plates.<br />
the state of São Paulo, and in regions in the<br />
south and northeast of the country.<br />
Sarapuí's major customers are in the<br />
pharmaceutical industry and account for<br />
60 percent of production.<br />
Dr. Thomas Kaup