46 services & logistics BRAZILIAN PRINTERS INVEST IN ROLAND 500 UNBEATABLE FOR SMALL PRINT RUNS With the five-colour printing press from MAN Roland, printers can easily respond to spontaneous customer needs. The flexible sheet-fed press prints 18,000 copies per hour.
The Intergraf printing works in Pernambuco is the first in this region in the northeast of Brazil to use a ROLAND 500. Intergraf was founded in 1995 and is renowned for providing its customers with printing solutions that unite art, innovation and state-of-the-art technology. Intergraf is one of the most up-to-date and efficient commercial printers in Brazil. Before it purchased the five-colour sheetfed offset press from MAN Roland, Director Eduardo Mendonça Filho was able to see the ROLAND 500 in production. “My son visited printing works in São Paulo and Rio de Janeiro, which had exactly the same sheet-fed press that we now own,” he explains. “We never purchase equipment on this scale without first performing a thorough analysis,” he explains. “Technology, performance, product support and price were all taken into account.” INCREASING PRODUCTION Small and medium-sized print runs are one factor in the graphic arts industry that must be given serious consideration when making decisions on investments. Danilo Storti Garcia, Commercial Director of Gráfica e Editora Sarapuí Ltda, a printing works that specialises in the packaging sector, knows this very well. In order to sustain its position as one of the leading printers in the market, the Storti Garcia family insisted on quality and stat-of-theart technology. “We were looking for agility, efficiency and fast responses,” explains Danilo. In February of this year, the ROLAND 500 was put into operation at the Sarapuí printing works. Sarapuí intends to boost its production by 40 percent with the new machine. The demand for various products with small print runs is also increasing rapidly in the packaging segment. “In the past, costs were always a problem whenever we took on jobs with small print runs.” Danilo explains that he first came across the ROLAND 500 at the Drupa international trade fair in 2004. At the end of that same year, he travelled to Germany to meet with MAN and the European printers that use the ROLAND 500 for production. CUTTING-EDGE TECHNOLOGY “That sealed the deal for us.” He explains that the directors at Sarapuí were also considering other suppliers. “We were looking at other competitors but in the end we decided to go with MAN Roland because we recognised that their technology had the edge over other presses in the same class.” The new press has already demonstrated its potential. “We noticed the difference straight away. The technology and speed are incomparable”, says Danilo. “The press is fully computer-assisted and user friendly.” And the praise doesn't end there. According to the director, the printing works' production capacity will be boosted by up to 40 percent thanks to the new equipment. “First, we want to provide our existing customers with an improved service in terms of quality and price. After that, we will be broadening our horizons,” Danilo insists. “Our commercial department has put a lot of effort into increasing acceptance among customers, and we are now starting to reap the fruits of their labour. This is coming at exactly the right time, now that the ROLAND 500 has boosted our capacity.” Today the printing works services customers in the capital city of São Paulo, within <strong>THE</strong> <strong>ECHO</strong> 1/2006 47 VERSATILITY The Roland 500 is particularly suitable fur use in the market for small and medium-sized print runs. Its special 59 x 74 cm format ensures greater efficiency. Its settings are high-precision. Spoilage in the printing process is reduced. The Roland 500 unites productivity and quality and is equipped with cuttingedge automation technology, including control panel settings with a connection to printnet networking software (PECOM). The printing press has a speed of 18,000 sheets per hour. The new plate change technology of the coating module significantly reduces the time taken to change plates. the state of São Paulo, and in regions in the south and northeast of the country. Sarapuí's major customers are in the pharmaceutical industry and account for 60 percent of production. Dr. Thomas Kaup
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