Perpetual Keyword Machine.pdf - Theme Zoom
Perpetual Keyword Machine.pdf - Theme Zoom
Perpetual Keyword Machine.pdf - Theme Zoom
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Table of Contents<br />
Everything you ever wanted to know about keywords. 4<br />
The <strong>Perpetual</strong> <strong>Keyword</strong> Motion <strong>Machine</strong> 5<br />
The <strong>Keyword</strong> Relationship Chart 6<br />
Exotic <strong>Keyword</strong>s 8<br />
Contextual <strong>Keyword</strong>s 9<br />
Effective <strong>Keyword</strong>s 10<br />
PPC <strong>Keyword</strong>s 11<br />
Money <strong>Keyword</strong>s 12<br />
Swiped <strong>Keyword</strong>s 13<br />
Client <strong>Keyword</strong>s 14<br />
Site-Search <strong>Keyword</strong>s 15<br />
Adsense Website 16<br />
Adsense Websites (Expert) 17<br />
Product or Service Site 18<br />
Product or Service Site (Expert) 19<br />
Poop Coffee 20<br />
Pre-existing website reconstruction 25<br />
Before you begin your website: Get VMAD! 26<br />
Bonus: <strong>Theme</strong> <strong>Zoom</strong> Video Demos 28<br />
Bonus: <strong>Theme</strong> <strong>Zoom</strong> Evergreen Files 29<br />
Evergreen Presentation files 30<br />
Evergreen PDF files 31<br />
Evergreen Audio .mp3 files 32<br />
The <strong>Theme</strong> <strong>Zoom</strong> Help Manual 33<br />
Glossary of Terms 34<br />
Vertical Market 35<br />
Subthemes, Niches, and Microniches 36<br />
TRI (<strong>Theme</strong> Relevance Indexing) 38<br />
Parent <strong>Theme</strong> 40<br />
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Everything you ever wanted to know about<br />
keywords.<br />
Introduction to the <strong>Theme</strong> <strong>Zoom</strong> <strong>Perpetual</strong> <strong>Keyword</strong> Motion <strong>Machine</strong> <br />
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The <strong>Perpetual</strong> <strong>Keyword</strong> Motion <strong>Machine</strong><br />
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The <strong>Keyword</strong> Relationship Chart<br />
The <strong>Theme</strong> <strong>Zoom</strong> <strong>Keyword</strong> Relationship Chart<br />
The <strong>Theme</strong> <strong>Zoom</strong> <strong>Keyword</strong> Relationship Chart<br />
Type of<br />
Website<br />
Adsense<br />
Site<br />
Adsense<br />
Site<br />
Product/Ser<br />
vice Site<br />
Product/Ser<br />
vice Site<br />
Pre-existing<br />
Site Rebuild<br />
Pre-existing<br />
Site Rebuild<br />
Existing<br />
Product or<br />
Service?<br />
No Yes No Yes Yes No<br />
Architecture<br />
Comments?<br />
Primary<br />
Value<br />
Primary<br />
Value<br />
Secondary<br />
Value<br />
Secondary<br />
Value<br />
Secondary<br />
Value<br />
Secondary<br />
Value<br />
Important<br />
<strong>Keyword</strong><br />
Species<br />
Important<br />
<strong>Keyword</strong><br />
Species<br />
Important<br />
<strong>Keyword</strong><br />
Species<br />
Important<br />
<strong>Keyword</strong><br />
Species<br />
Important<br />
<strong>Keyword</strong><br />
Species<br />
Important<br />
<strong>Keyword</strong><br />
Species<br />
Important<br />
<strong>Keyword</strong><br />
Species<br />
Exotic (TZ)<br />
Primary<br />
Value<br />
Primary<br />
Value<br />
Primary<br />
Value<br />
Secondary<br />
Value<br />
Secondary<br />
Value<br />
Secondary<br />
Value<br />
Contextual N/A N/A Secondary<br />
Value<br />
Secondary<br />
Value<br />
Primary<br />
Value<br />
Primary<br />
Value<br />
Effective<br />
Secondary<br />
Value<br />
Secondary<br />
Value<br />
Primary<br />
Value<br />
Primary<br />
Value<br />
Primary<br />
Value<br />
Primary<br />
Value<br />
PPC<br />
Secondary<br />
Value<br />
Secondary<br />
Value<br />
Secondary<br />
Value<br />
Secondary<br />
Value<br />
Secondary<br />
Value<br />
Secondary<br />
Value<br />
Money<br />
Primary<br />
Value<br />
Primary<br />
Value<br />
Primary<br />
Value<br />
Primary<br />
Value<br />
Primary<br />
Value<br />
Primary<br />
Value<br />
Swiped<br />
Secondary<br />
Value<br />
Secondary<br />
Value<br />
Primary<br />
Value<br />
Primary<br />
Value<br />
Primary<br />
Value<br />
Primary<br />
Value<br />
Client N/A N/A Primary if<br />
Applicable<br />
Primary if<br />
Applicable<br />
Primary if<br />
Applicable<br />
Primary if<br />
Applicable<br />
Site-Search<br />
Primary if<br />
Applicable<br />
Primary if<br />
Applicable<br />
Primary if<br />
Applicable<br />
Primary if<br />
Applicable<br />
Primary if<br />
Applicable<br />
Primary if<br />
Applicable<br />
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Exotic <strong>Keyword</strong>s<br />
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Contextual <strong>Keyword</strong>s<br />
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Effective <strong>Keyword</strong>s<br />
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PPC <strong>Keyword</strong>s<br />
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Money <strong>Keyword</strong>s<br />
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Swiped <strong>Keyword</strong>s<br />
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Client <strong>Keyword</strong>s<br />
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Site-Search <strong>Keyword</strong>s<br />
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Adsense Website<br />
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Adsense Websites (Expert)<br />
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Product or Service Site<br />
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Product or Service Site (Expert)<br />
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Poop Coffee<br />
Product or Service Site:<br />
Case Study:<br />
VMAD means Vertical Market Analysis Drilldown<br />
Selling Poop on the Internet<br />
<strong>Theme</strong>: Coffee<br />
Purpose: To Investigation investigate a new and emerging Coffee Niche called "Poop Coffee"<br />
We heard about this Coffee Niche from a Coffee expert and didn't believe it was real.<br />
So we had to research it for ourselves!<br />
Website Strategy:<br />
For this VMAD demonstration, the assumption is that we are c onsidering building a<br />
product/service website, and that we will import exotic and rare coffee's, namely "Kopi<br />
Luwak" coffee.<br />
These videos will show you how to research a niche and intuit the m eaning of VMAD data.<br />
Video 1:<br />
The Basic Drilldown<br />
This video is about 5 minutes.<br />
In this video we introduce the very basic concept of a Vertical Market Analysis Drilldown and<br />
set the stage for why we are drilling into the broad market segment and keyword 'coffee'.<br />
A Vertical Market Analysis Drilldown (VMAD) is supposed to help you c limb to the top of your<br />
vertical market silo (which is often the headword of your Long Tail keyword) and allow you to<br />
survey dozens of niche markets contained within that market.<br />
We recommend performing a VMAD mostly as an exercise in market research. It is useful to<br />
survey the broad synonyms and TRI Categories within a Vertical Market before building a<br />
website architecture strategy.<br />
For example: for the sake of this project we were researc hing "poop coffee" which is a Long<br />
Tail keyword that stems from the headword "coffee".<br />
We drill into "coffee" and come back with over 10,000 keywords.<br />
We demonstrate the basic filtering function sorting the large list by cost and traffic greater<br />
than zero with the words coffee and koffee as mandatory.<br />
Play Video One<br />
Video 2:<br />
This video is about 6 minutes.<br />
In this video we survey the list of keywords for the Parent <strong>Theme</strong> of on the "coffee" with<br />
<strong>Zoom</strong> Analysis Screen filtered by the Define Filter settings of video 1.<br />
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Since we brought a research topic "poop coffee" to this VMAD we searched for this keyword<br />
topic in both the filtered results and the total results of "coffee".<br />
We had to manually import the keyword "poop coffee" because it did not appear on the list of<br />
keywords harvested during the "coffee" drilldown in this particular case.<br />
We then had to Get Remaining Data for the Imported <strong>Keyword</strong>s "poop coffee" and "poo<br />
coffee".<br />
While we were "getting remaining data" for "poop coffee" we clicked on the Search Engine<br />
Results page for "poop coffee" in order to glean more information about the "poop coffee"<br />
market. This is similar to the method suggested by Charles Heflin in The Master Plan where<br />
you visit the top websites for the keywords you are interested in. You then observe the<br />
synonymic keywords and topics appearing on the highest ranking sites for your topic or<br />
theme.<br />
We compiled a list of synonymically related terms found on these high ranking websites. We<br />
copied these to notepad for later research and inc lusion.<br />
Play Video Two<br />
Video 3:<br />
This video is about 8 minutes.<br />
On the previous video we discovered several synonymic keywords for "poop coffee". These<br />
were discovered from other websites while <strong>Theme</strong> <strong>Zoom</strong> was generating TRI data. Some of<br />
these synonymic and related terms for "poop coffee" included:<br />
poopacino<br />
kopi luwak<br />
Is kopi luwak for real?<br />
caphe cut chon<br />
Animal Coffee<br />
cat poop coffee<br />
cat coffee<br />
On the previous video we also discovered the TRI data for "poop coffee" came back in<br />
relationship to its Parent <strong>Theme</strong> "coffee" as a Microniche.<br />
By the time we reached the following video it was becoming obvious that "poop coffee" was<br />
an extremely small niche. It was also starting to become clear that we could include "poop<br />
coffee" and its market synonyms (like "kopi luwak") in a Silo contained underneath a broader<br />
theme like "exotic coffee".<br />
In video three we drilled into "poop coffee" as a silo of Coffee, disregarding obvious<br />
polysemes or superfluous keywords eliminating obvious polysemes and superfluous<br />
keywords from the synonym selection. First, we selected "poop coffee" from the "Coffee"<br />
<strong>Zoom</strong> Analysis Screen and then clicked Drilldown. This button took us to the Synonym<br />
Verification Screen once again. Then we clicked the Big Red Button.<br />
"Exotic coffee" was discovered during a drilldown into the keyword "poop c offee" and was<br />
only a latent tangent theme.<br />
However:<br />
"Coffee" is such a huge market, and according to <strong>Theme</strong> <strong>Zoom</strong> it has 223,000,000 competing<br />
websites:<br />
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Since the assumption for this demonstration is that we are researching an em erging niche<br />
within Coffee, we were watching for possible Subthemes within the Coffee market that could<br />
be used as a Parent <strong>Theme</strong> for the "poop coffee" market. When we clicked on the keyword<br />
"exotic coffee" to view the search engine results page -the keyword "kopi luwak" was seen in<br />
the top two listings.<br />
This reinforced our belief in "exotic coffee" as a Parent <strong>Theme</strong>. (In later videos we will drill<br />
into the keyword "exotic coffee" and find that "kopi luwak" is expert verbiage under this<br />
Parent <strong>Theme</strong>).<br />
Summary of Video 3:<br />
We decided that "poop coffee" is less useful as a Silo or subtheme and "kopi luwak" is<br />
probably more useful as a Silo.<br />
"Exotic Coffee" is a smaller segment of "Coffee" that seems to make more sense to use as a<br />
Parent <strong>Theme</strong> for our website which is targetting "poop coffee" and its synonyms.<br />
Rather than using "poop coffee" as our website's Parent <strong>Theme</strong>, it seems to make more sense<br />
to use "Exotic Coffee", a small segment of the "Coffee" market, as the Parent <strong>Theme</strong> for our<br />
website, which will target "poop coffee" and its synonyms.<br />
We decided that "poop coffee" is less useful as a Silo or subtheme and "kopi luwak" is<br />
probably more useful as a Silo. "Poop coffee" is an extremely small market and easy to get<br />
high rankings for. It is also the theoretical product that drives this pretend business m odel<br />
and therefore the niche focus of the theoretical website.<br />
As a result of our findings we will get a little more ambitious and attempt to own the word<br />
"Exotic Coffee" and its synonymic phrases.<br />
"Kopi luwak" has more traffic and cost per click than the phrase "poop coffee", therefore this<br />
is probably a better Silo than "poop coffee".<br />
This is not a Portal:<br />
We will not build a portal using hundreds of keywords contained in the "Coffee" vertical<br />
market drilldown, but instead will create a focused niche site casting a wide synonym ic net<br />
across keywords that will be targeted as prospec ts for "kopi luwak".<br />
Where we were heading in the building of a website was starting to becom e clear.<br />
By the end of this video, the architecture for our "poop coffee" website was starting to<br />
become clear.<br />
Play Video Three<br />
Video 4:<br />
This video is about 8 minutes.<br />
"Kopic luwak" is the real poop:<br />
In the previous video we discovered that "kopi luwak" has more traffic and cost per click than<br />
the phrase "poop coffee" which was our original Niche market in question.<br />
In Video 4 we perform a Drilldown into the word "kopi luwak" in hopes of disc overing more<br />
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terms surrounding this one.<br />
This term is very specific so there are lots of "<strong>Theme</strong> Subordinate to <strong>Keyword</strong>" terms that are<br />
too broad to be used. They can be deleted or filtered out. We explain briefly how these term s<br />
operate.<br />
We discover a misspelling of "kopic luwak" (kopi luak) that also has traffic and cost per c lick.<br />
We downloaded the keywords associated with the "Kopic luwak" drilldown for future<br />
reference, placing the .csv file in a carefully named folder.<br />
Play Video Four<br />
Video 5:<br />
This video is about 11 minutes.<br />
In this video we <strong>Zoom</strong> back OUT- climbing back up the vertical market silo and back to the<br />
"Coffee" <strong>Zoom</strong> Analysis Screen.<br />
We did this in order to assess the viability of a Coffee Portal to be constructed in the future.<br />
We also want to have a final glance at the silos and keywords found at the top of our Vertical<br />
Market, now that we know that our Parent <strong>Theme</strong> will probably be "Exotic Coffee". It is not<br />
uncommon to discover similar or related keywords in this way. It is also useful (but not<br />
required) to survey the TRI (theme relevance index) of market-related keywords in the<br />
context of the top of your vertical market, which is "coffee".<br />
We sorted by the Architectural Comments Column observing the double, triple and quadruple<br />
nominated silos.<br />
We also discovered that "exotic coffee" is a TRI category of Niche in relationship to the top of<br />
the Vertical Market, <strong>Theme</strong> "coffee". This is a fairly high status and c onfirms the desire<br />
indications to use "exotic coffee" as a Parent <strong>Theme</strong> of a website that will contain suc h<br />
subthemes as "poop coffee" and other things that our "exotic coffee" market may be<br />
interested in.<br />
At this point we pretty much finalized our decision to use this <strong>Theme</strong>.<br />
Excel Spreadsheet:<br />
In this video we also began building a basic excel spreadsheet blue-print, organizing our silos<br />
and themes.<br />
We begin began to brainstorm about how to lay out our Silo blue-print but the question is<br />
was not fully resolved.<br />
Watch Video 5<br />
Video 6:<br />
This video is about 13 minutes.<br />
In this video we explain more slowly how to explore the "coffee" <strong>Zoom</strong> Analyis Screen and<br />
review why we drilled into this top-level headword.<br />
What is emerging in our mind is a website that is about "strange", "unusual", "rare",<br />
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"expensive" and "exotic" coffees. The idea is to create a wide synonymic net across a wide<br />
range of terms that could contain will catch our ideal prospect. (Someone who drinks or buys<br />
poop coffee . . . yuck). We further examined "exotic coffee" by adding a tilde (~) key<br />
character to our Search Engine query. We will also drill into "exotic coffee" and <strong>Theme</strong> <strong>Zoom</strong><br />
will reveal these same synonyms in video 7.<br />
Now that we have decided upon "exotic coffee" we will make one more pass through the<br />
"coffee" VMAD with our clear strategy in mind.<br />
We usually will spend five or ten minutes in a final review of the initial VMAD, researc hing<br />
other keywords for Silo Drilldown or Latent Market Research.<br />
Building a Portal:<br />
During our final pass of the "coffee" VMAD <strong>Zoom</strong> Analysis Screen we re-emphasize that there<br />
are tons of niches in the Coffee market and that building an information portal we would be<br />
an interesting project, even if this is not our current strategy. Furthermore there are tons of<br />
niches within coffee that are probably not well optim ized.<br />
If we were building an information portal it would be easy to pull Subthem es and Silos from<br />
the "coffee" VMAD or <strong>Zoom</strong> Analysis Screen and build a huge site based on the most<br />
profitable keywords within this market. You could break your portal up into categories by<br />
viewing the top ranking websites for the headword "coffee" as suggested by Charles Heflin in<br />
The Master Plan, or you could follow the Architectural Comments Column directly.<br />
We will build a portal with the "coffee" market in another presentation using SiloGen Software<br />
Solution created by Eddie Yakubovich.<br />
Watch Video Six<br />
Video 7:<br />
This video is about 17 minutes.<br />
Creating Your Wide Synonymic Net in a Blue-Print:<br />
In this video we buckle down and build an excel blueprint for our "exotic c offee" website.<br />
First we take "exotic coffee" through the Big Red Button to acquire the search engine proven<br />
synonyms and its their associated keywords.<br />
Final Summary:<br />
We review the overall strategy of creating an "exotic coffee" website and break the c ategories<br />
down, building a wide synonymic net for "exotic c offee".<br />
Watch Video 7<br />
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Pre-existing website reconstruction<br />
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Before you begin your website: Get VMAD!<br />
VMAD: The Vertical Market Analysis Drilldown<br />
This will cover the Vertical Market Analysis Method/Drilldown (VMAM/VMAD)<br />
With <strong>Theme</strong> <strong>Zoom</strong>, you can easily analyze your market/theme at many different levels, by<br />
using the "drilldown" feature. Drilling down into a them e simply means analyzing a theme in<br />
terms of its associated keywords, or more specifically, generating a list of keywords<br />
associated with the theme. You can drill into a theme either from the <strong>Theme</strong> Management<br />
screen, or from the <strong>Zoom</strong> Analysis screen (via the Drilldown button).<br />
Whenever you drill into a keyword which has more competing websites than your c urrent<br />
Parent <strong>Theme</strong>, you are (probably) "zooming out" to a higher-level of analysis of your<br />
market/theme. <strong>Zoom</strong>ing out is equivalent to climbing UP your vertical market silo. When you<br />
zoom out to a broader scope of analysis of your m arket, the theme from which you zoomed<br />
out often becomes a high scoring Subtheme or a Niche of your new higher-level theme.<br />
For Example, if your current Parent <strong>Theme</strong> is "tshirt design" (61,400 competing websites) and<br />
you "zoom out" by drilling into "tshirt" (8,130,000 competing websites), then "tshirt design"<br />
becomes a Niche in the context of your new Parent <strong>Theme</strong> of "tshirt".<br />
Whenever you drill into a keyword which has fewer competing websites than your c urrent<br />
Parent <strong>Theme</strong>, you are (probably) "zooming in" to a lower-level of analysis of your<br />
market/theme. <strong>Zoom</strong>ing in is equivalent to c limbing DOWN your vertical market silo.<br />
Vertical Market Analysis Method:<br />
The vertical market analysis method or (VMAM) is when you utilize <strong>Theme</strong> <strong>Zoom</strong> to drill into<br />
the highest level keyword within your vertical market. The advice is, "<strong>Zoom</strong> out before you<br />
zoom in."<br />
When you "zoom out" to a broad scope of market analysis in the VMAM, you may find that<br />
the theme you had chosen as "your market" is not the market you really want to target. After<br />
zooming out to a higher level, you can refer to the Architectural Com ments column of the<br />
<strong>Zoom</strong> Analysis screen for more information which will help you choose the best market to<br />
target for maximum effectiveness of your campaign.<br />
In the context of the VMAM's high-level survey of potential m arkets, as strong silo nomination<br />
(e.g. Double, Triple or Quadruple nominated silo) in the Architectural Comments column<br />
should be interpreted as an indication of a good market to target.<br />
This is where keyword research and market research become a single event.<br />
At the highest level of your vertical market research it is important that you do not confuse<br />
"keyword research" with "market research". To understand the difference between "m arket<br />
research" and "keyword research" listen to the free audio with Elliot Gluskin:<br />
What is the difference between keyword research and market research?<br />
Our market research partners are Jay Townley and Elliot Gluskin of Gluskin/Townley m arket<br />
research. Elliot and Jay have been doing vertical market research for over 20 years. In the<br />
free audio call Elliot gives away some of his trade secrets and tools that high end market<br />
researchers use to examine and qualify a market.<br />
For expanded knowledge of Vertical Market Research, be sure to catch Niche Trend Radio<br />
created by Jay Townley and Russell Wright.<br />
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Bonus: <strong>Theme</strong> <strong>Zoom</strong> Video Demos<br />
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Bonus: <strong>Theme</strong> <strong>Zoom</strong> Evergreen Files<br />
<strong>Theme</strong> <strong>Zoom</strong> Evergreen files:<br />
The "Evergreen Files" are files and links that contain information and content that will<br />
probably remain true and accurate for a longer period of time, even within constant <strong>Theme</strong><br />
<strong>Zoom</strong> software upgrades as well as an unstable and disruptive tec hnology market.<br />
Evergreen references in general should be used to plan your long term values and online<br />
strategies. Looking for the most stable business model will help you build a foundation that is<br />
timeless and built on core values.<br />
Many values in the market-place are changing, especially when it comes to technology. There<br />
are certain values and principles that will not change as quic kly. These include the buying<br />
behaviors, choices and motivations of human beings.<br />
Evergreen presentation files<br />
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Evergreen Presentation files<br />
Evergreen Presentation Files:<br />
Presentation 001:<br />
http://www.theme-zoom.com/articulate/mrdkrpartone/<br />
Presentation 002:<br />
http://www.theme-zoom.com/articulate/mrdkrparttwo/<br />
Presentation 003:<br />
http://www.theme-zoom.com/articulate/mrdkrparttwo/<br />
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Evergreen PDF files<br />
These are<br />
TRI Column Demystified<br />
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Evergreen Audio .mp3 files<br />
TRI, Subtheme, Niche, Microniche and Phrases:<br />
http://www.themezoom.com/website_themes/parent-themes-diagram.mp3<br />
This is an audio summary of the original TRI Demystified document<br />
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The <strong>Theme</strong> <strong>Zoom</strong> Help Manual<br />
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Glossary of Terms<br />
This is a glossary of terms that you will find useful while becoming <strong>Theme</strong> <strong>Zoom</strong><br />
certified:<br />
M<br />
Microniche<br />
N<br />
Niche<br />
P<br />
Parent <strong>Theme</strong><br />
S<br />
Subtheme<br />
T<br />
TRI<br />
V<br />
Vertical Market<br />
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Vertical Market<br />
Vertical Market<br />
DEFINITION:<br />
A vertical market is a particular industry or group of enterprises in which similar products or<br />
services are developed and marketed using similar methods (and to whom goods and<br />
services can be sold). Broad examples of vertical markets are: insurance, real estate,<br />
banking, heavy manufacturing, retail, transportation, hospitals, and governm ent.<br />
Vertical market software is software aimed at a particular vertical market and can be<br />
contrasted with horizontal market software (such as word processors and spreadsheet<br />
programs) that can be used in a cross-section of industries.<br />
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Subthemes, Niches, and Microniches<br />
Sub-themes, Niches, Micro Niches and Phrases:<br />
Let's look first at the those categories that are closest to the them e. In the first illustration<br />
you will see a visual depiction of these categories. Phrases have the sm allest breadth of<br />
topic. As the size of each ring increases, so does the topic size of that category. Micro<br />
niches, followed by Niches and then Sub-themes, each progressively broader in topic, all of<br />
which are smaller than the parent theme.<br />
Each of these categories are equally close to the parent them e. A phrase 100 and a<br />
sub-theme 100 are both extremely close to the topic of your parent them e, both are excellent<br />
candidates for your website. However the scope of the keyword will demand that they are<br />
used in different ways. Phrases are generally supporting keywords where as sub-them es are<br />
quite often silos. Phrases will never be recommended as a silo because the scope of the word<br />
would not support it. Sub-themes, conversely can and do get recommended as supporting<br />
keywords and expert verbiage.<br />
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TRI (<strong>Theme</strong> Relevance Indexing)<br />
TRI stands for "theme relevance indexing":<br />
TRI Categories are assigned by information gleaned by comparing the keyword to the<br />
parent theme. We look at the usage of the keyword to determine how broad it is as a theme<br />
and then look at the LSI relationship between the keyword and the parent them e to<br />
determine how relevant the keyword is to the parent theme. This is a rather crude LSI<br />
calculation with known limitations.<br />
Our recommendations in the various advice c olumns of the <strong>Zoom</strong> Analysis screen use a more<br />
refined algorithm that include the TRI as only one of many important factors.<br />
The TRICategory simultaneously represents two different aspects of the keyword in its<br />
relationship to the parent theme. First is theme relevance or how well it supports the theme.<br />
Items that support the parent theme most closely should be used in the initial stages of<br />
building your website so that the theme is tight. As the website matures, it is possible to<br />
expand the range of your theme to include ideas that are more tangent. The TRI Category<br />
describes the diversity of the keywords in only the most broad terms. For specific indications,<br />
reference the TRI index, a scale of 1 to 100, where the higher the num ber, the more closely<br />
associated the keyword is to the theme.<br />
To learn more about Subthemes, Niches, Microniches and Phrases, go here.<br />
Listen to a full audio description of the TRI Demystified document.<br />
Additional Information about TRI<br />
Parent <strong>Theme</strong><br />
The Parent <strong>Theme</strong> is the main theme of the <strong>Zoom</strong> Analysis screen. All of the TRI rankings of<br />
keywords are relative to the Parent <strong>Theme</strong> (and its synonyms).<br />
Subthemes, Niches, Microniches and Phrases:<br />
<strong>Keyword</strong>s in these categories are directly relevant to the Parent <strong>Theme</strong>. Of the four,<br />
Subthemes are the broadest keywords, followed by Nic hes, then Microniches and finally<br />
Phrases.<br />
<strong>Keyword</strong>s in all four of these categories are subordinate to the Parent Them e, meaning that<br />
the number of competing websites for keywords in each of these categories is less than the<br />
number of competing websites for the Parent Them e.<br />
Latent <strong>Theme</strong>s and Latent Niches:<br />
<strong>Keyword</strong>s in these categories are slightly tangent to the Parent <strong>Theme</strong>. Of the two, Latent<br />
<strong>Theme</strong>s are the broadest keywords, and Latent Niches are the smallest.<br />
<strong>Keyword</strong>s in both of these categories are subordinate to the Parent Them e, meaning that the<br />
number of competing websites for keywords in each of these categories is less than the<br />
number of competing websites for the Parent Them e.<br />
<strong>Theme</strong> Subordinate to <strong>Keyword</strong> and Latent Tangent Them es:<br />
<strong>Keyword</strong>s in both of these categories are broader than the Parent Them e, meaning that the<br />
number of competing websites for keywords in each of these categories is more than the<br />
number of competing websites for the Parent <strong>Theme</strong>. Beware, keywords in these categories<br />
are sometimes polysemous.<br />
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Of these two categories, keywords in the <strong>Theme</strong> Subordinate to <strong>Keyword</strong> category are most<br />
relevant to the Parent <strong>Theme</strong>, and keywords in the Latent Tangent <strong>Theme</strong> category are the<br />
least relevant.<br />
TRI Index number<br />
Within each of the above TRI categories, there is a range of theme relevance for each<br />
keyword, which is indicated by the TRI Index number found just to the right of the TRI<br />
category description (after the c omma). This number ranges from 1 to 100, with 1 indicating<br />
the least relevance of the keyword to the Parent <strong>Theme</strong>, and 100 indicating the most<br />
relevance. The Parent <strong>Theme</strong> and its synonyms get a TRI Index number of 1000.<br />
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Parent <strong>Theme</strong><br />
Parent <strong>Theme</strong><br />
DEFINITION:<br />
The Parent <strong>Theme</strong> is the main theme of the <strong>Zoom</strong> Analysis screen. All of the TRI rankings of<br />
keywords are relative to the Parent <strong>Theme</strong> (and its synonyms).<br />
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Index<br />
- A -<br />
Adsense Website 16<br />
Adsense Websites (Expert) 17<br />
- B -<br />
Before you begin your website: Get VMAD!<br />
Bonus: <strong>Theme</strong> <strong>Zoom</strong> Evergreen Files 29<br />
Bonus: <strong>Theme</strong> <strong>Zoom</strong> Video Demos 28<br />
- C -<br />
Client <strong>Keyword</strong>s 14<br />
Contextual <strong>Keyword</strong>s 9<br />
- E -<br />
Effective <strong>Keyword</strong>s 10<br />
Evergreen Audio .mp3 files 32<br />
Evergreen PDF files 31<br />
Evergreen Presentation files 30<br />
Everything you ever wanted to know about keywords. 4<br />
Exotic <strong>Keyword</strong>s 8<br />
- G -<br />
Glossary of Terms 34<br />
- M -<br />
Money <strong>Keyword</strong>s 12<br />
- P -<br />
Parent <strong>Theme</strong> 40<br />
Poop Coffee 20<br />
PPC <strong>Keyword</strong>s 11<br />
Pre-existing website reconstruction 25<br />
Product or Service Site 18<br />
Product or Service Site (Expert) 19<br />
- S -<br />
Site-Search <strong>Keyword</strong>s 15<br />
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Subthemes, Niches, and Microniches 36<br />
Swiped <strong>Keyword</strong>s 13<br />
- T -<br />
The <strong>Keyword</strong> Relationship Chart 6<br />
The <strong>Perpetual</strong> <strong>Keyword</strong> Motion <strong>Machine</strong> 5<br />
The <strong>Theme</strong> <strong>Zoom</strong> Help Manual 33<br />
TRI (<strong>Theme</strong> Relevance Indexing) 38<br />
- V -<br />
Vertical Market 35<br />
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w w w .Fast-Help.com<br />
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