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Children - Terre des Hommes

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163<br />

Abuse of <strong>Children</strong> in the Media by Mining Companies:<br />

Enter Bhubaneswar and one is swarmed by the billboards of mining companies-blinding one with their aggressive<br />

media campaign on how happy they are making the people, particularly the children of this state. Education, sports,<br />

good health, happy families, sound livelihoods, joyous celebrations-the messages are bold but largely deceptive. Using<br />

children in advertisements, especially where the affected children are, in reality, malnourished, out of school, homeless,<br />

starving, and working in the mines or elsewhere due to poverty induced by mining– is a serious indirect abuse of<br />

children’s rights. Such public image building through misuse of children should be strongly condemned.

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