UNICEF UK Works for Children

UNICEF UK 

WORKS FOR CHILDREN

UNICEF is the world’s leading organisation 

working for children and their rights. 

UNICEF works with families, local 

communities, partners and governments in 

more than 190 countries to help every child 

realise their full potential. In everything we 

do, the most disadvantaged children and the 

countries in greatest need have priority. 

UNICEF UK raises funds for UNICEF’s 

emergency and development work around 

the world and advocates for lasting change 

for children worldwide. This includes, for 

example, working to change government 

policies and practices that restrict child 

rights in the UK and internationally. 

“When I met young people benefiting from 

International Inspiration in Tanzania it 

reinforced how much sport can change lives. 

Oscar Pistorius, Olympic and Paralympic athlete

ACHIEVEMENTS 

2011 

UNICEF UK IN NUMBERS 

£95 

22 

countries emergency relief for children 

million tetanus vaccines provided in 2011 

36.7 through Pampers ‘one pack one vaccine’ 

800,000 

million total income in 2011 

150,000 

babies in UK born in Baby Friendly 

Initiative accredited facilities 

children in UK attend schools that are 

developing a rights-respecting approach 

13 

million children in 20 countries improved PE, 

sport and play through International Inspiration 

15,000 

signatures for Get Children 

Climate Ready campaign

CONTENTS 

EMERGENCIES 

SURVIVAL 

PROTECTION 

EDUCATION 

VOICE 

CLIMATE CHANGE 

Every child has the right to survive and thrive 

Every child has the right to protection 

Every child has the right to an education 

Every child has the right to a voice 

38 34 30 26 16 2 

LONDON 2012 

International Inspiration 

40 

UK WORK 

Baby Friendly, Rights Respecting Schools, Child Friendly 

42 

MONEY 

How and where your money helped children 

44 

THANK YOU 

HELP SAHEL NOW 

Emergency in 2012 

46 

48

Introduction 

From drought and famine in East Africa to flooding in 

Pakistan and unrest and conflict in the Middle East and 

North Africa, 2011 was a desperately challenging year for 

millions of the world’s children. Extreme weather, rising 

food prices and conflict pushed families to the brink as they 

struggled to keep their children alive. 

I visited the world’s largest refugee camp in Dadaab, 

north-west Kenya, where tens of thousands of children 

arrived after braving the dangerous journey from famine 

and conflict-stricken Somalia. One of these children was 

Aden, age 3. His mother died en route and Aden was close 

to death when he arrived at Dadaab. His father Abdile didn’t 

leave his side for four weeks while UNICEF-supported 

medical staff and nutritionists treated him. “I stayed with 

him day and night. I didn’t even have clothes to cover him.” 

Their Royal Highnesses the Duke and Duchess of 

Cambridge visited UNICEF’s Supply Division in Copenhagen 

to highlight the famine and UNICEF’s work for children. 

Thanks to the profound compassion of UNICEF supporters, 

in the UK and around the world, many millions of children 

were protected from diseases through vaccination and the 

supply of clean water, and 313,000 children were treated for 

life-threatening severe malnutrition in East Africa. Together, 

we saved countless young lives. 

Floods returned to Pakistan for the second successive year, 

wreaking further havoc on the lives of already vulnerable 

children. Again, thanks to the generosity of supporters, 

UNICEF was able to provide clean water to more than 

100,000 people every day. In Haiti, UNICEF continued work 

to rebuild children’s lives after the devastating earthquake 

in 2010. In 2011 more than 750,000 children went back to 

school with learning materials provided by UNICEF. 

As a response to the increase in the number and scale of 

such disasters, more than 15,000 people joined UNICEF 

UK’s Get Children Climate Ready campaign, successfully 

calling on the UK Government to take action for children and 

play their part in setting up a global Green Climate Fund. 

As ever, UNICEF’s emergency work complements our 

long-term programmes to transform children’s lives. Even in 

these difficult economic times, our supporters have helped 

to ensure that we continue to deliver stunning successes 

for children. The number of children dying before their fifth 

birthday has fallen from more than 12 million in 1990 to 

7.6 million in 2010. The Measles Initiative has now helped 

to vaccinate one billion children. And three years ahead 

of target, we achieved the Millennium Development Goal 

to reduce by half the number of people without safe 

drinking water. 

Thanks to the generosity of our supporters, UNICEF UK 

raised £95 million for children worldwide. This helped 

UNICEF to provide more than 36.7 million tetanus vaccines 

to ensure the survival of mums and babies. It also helped 

UNICEF to protect more than 920,000 children from 

abuse and exploitation. And contributed to the Schools 

for Africa programme so that 8 million children get the 

chance to go to school. UNICEF UK, as a delivery partner of 

International Inspiration, the international social legacy of the 

London 2012 Games, helped exceed the target to enrich 

the lives of more than 12 million children in 20 countries 

through physical education, sport and play. 

For children in the UK, we also saw landmarks in our work 

to improve child health, education and well-being. In 2011, 

more than 150,000 babies were born in facilities accredited 

by our Baby Friendly Initiative and 800,000 children in the 

UK now attended a school developing our rights-respecting 

approach. 

With your support, UNICEF UK will continue to build on 

our successes as we strive to create a better world for 

all children. 

David Bull 

UNICEF UK Executive Director 

David Bull 

UNICEF UK Executive Director 

Please help more children, visit unicef.org.uk/achieve 


WORKS FOR CHILDREN 1

CHILDRENEMERGENCIES 


WORKS FOR 

UNICEF saves children’s lives in emergencies. 

Johannes, age 11 months, was 

one of more than 310,000 children 

in East Africa treated for severe 

malnutrition by UNICEF in 2011. 

He received special high-calorie 

food to help save his life.

In 2011 

Children are hardest hit by disasters: losing lives, parents, homes and schools. 

For more than 65 years, UNICEF has been a leader in providing life-saving 

assistance and protection for children caught up in emergencies around the globe. 

With a permanent presence in more than 190 countries, UNICEF is poised to 

respond rapidly wherever and whenever disaster strikes. 

Your support helped UNICEF UK commit £48.5 million to help the millions of 

children affected by emergencies in 2011. We supported humanitarian relief work 

in 22 countries and regions. 

The children’s famine in East Africa dominated the international news for much of 

2011. UNICEF treated more than 310,000 children for severe malnutrition in 2011. 

Other emergency work included helping children affected by the 

floods in Pakistan and the conflicts in Libya and the Ivory Coast. 

During emergencies, UNICEF delivers life-saving help 

for children in five key areas: 

health and nutrition 

water and sanitation 

education 

protection from abuse and exploitation 

coordination and logistics. 

A Haitian boy proudly carries his new UNICEF backpack. 

He was one of more than 750,000 Haitian children who went 

back to school thanks to UNICEF-supplied materials in 2011. 

Please help children in emergencies, visit unicef.org.uk/emergencies 



EMERGENCIES 

EAST AFRICA 

www.unicef.org.uk/faminestory 


WORKS FOR CHILDREN 

The Dadaab refugee camp in eastern 

Kenya is the largest in the world. 

It is home to 450,000 refugees, mostly 

Somalis fleeing famine, drought and 

conflict. Many of the refugees are 

children who trekked for days through 

the parched landscape. UNICEF helped 

provide health care, water and lifesaving 

high-protein food for children 

along the route and in the camp.

Famine and drought 

In 2011, drought, soaring food prices, and continuing 

conflict and insecurity in Somalia left 6.7 million children 

in urgent need of humanitarian assistance in East Africa. 

It was the worst drought for half-a-century in parts of East 

Africa, leaving pastures barren, water sources dry and 

livestock dead. Food prices rose to record highs, leaving 

families struggling to feed their children. 

For month after month, tens of thousands of families fled 

Somalia to Kenya and Ethiopia. They walked with little or 

no food for up to 20 days, leaving sick and weak children 

and parents to die along the way. At the height of the crisis, 

the Dadaab refugee camp in Kenya, already the largest 

in the world, was receiving 1,000 Somali refugees a day. 

By September, the population in the camp had swelled 

to almost half a million. Children made up around half the 

refugee population and were the most susceptible to 

illness, abuse and death. 

UNICEF acts for children 

Just three months after the onset of famine in areas of 

Somalia and drought in the Horn of Africa, UNICEF had 

treated more than 100,000 children for severe malnutrition, 

vaccinated 1.2 million children against measles, and 

ensured that 2.2 million people had safe drinking water. 

By the end of the year, UNICEF had delivered 9,740 tonnes 

of life-saving supplies by air, land and sea. Supplies included 

ready-to-use therapeutic food to treat children with severe 

malnutrition, high energy biscuits, health kits for families, 

and medicine to treat diarrhoea. 

UNICEF also worked with partners to provide a safe space 

for nearly 50,000 children to learn and play, and receive 

psychological and social care at UNICEF child-friendly spaces. 

UNICEF UK’s emergency appeal raised around £6.3 million 

to assist UNICEF’s humanitarian work for children in 

East Africa. 

Nastexo, 17 months, holds a packet of 

Plumpy’nut, a high-protein food supplied 

by UNICEF to treat malnutrition. She lives 

at a refugee camp in Galkayo, Somalia. 

Her mother Rahmo told us, “Sometimes 

we get food, sometimes we don’t. My 

children don’t have food or nutrients.” 

Please help children in emergencies, visit unicef.org.uk/ emergencies 



EMERGENCIES 

EAST AFRICA 

“UNICEF is leading the 

way and doing a fantastic 

job, but sadly there’s lots 

more still to do.” 

Duke of Cambridge 

Royal appointment 

Their Royal Highnesses the Duke and Duchess of 

Cambridge’s visit to UNICEF Supply Division in 

Copenhagen helped to put the famine and UNICEF’s 

work for children back into the spotlight, generating global 

news coverage and leading to nearly £1 million in further 

donations to the emergency appeal in the UK. Visits to the 

UNICEF UK website increased by more than 200 per cent 

on the day of the royal visit. 

On 2 November 2011, the Duke 

and Duchess of Cambridge and 

the Crown Prince and Princess of 

Denmark visited UNICEF’s main 

supply warehouse in Copenhagen. 

At the time of their visit, UNICEF 

had delivered more than 24,000 

tonnes of supplies for children in 

East Africa. 

The Duchess of Cambridge’s 

visit to UNICEF’s main supply 

warehouse in Copenhagen helped 

to refocus public attention on the 

320,000 children suffering from 

severe malnutrition in East Africa. 

www.unicef.org.uk/royalsvisit 



Please help children in emergencies, visit unicef.org.uk/ emergencies

Didn’t we fix famine? 

UNICEF UK Ambassador Ewan McGregor presented 

emergency adverts on TV and in cinemas, which 

raised more than £1.2 million for children in East Africa. 

In October, we generated further coverage and funds 

with Eddie Izzard’s visit to the Kenya-Somalia border. The 

resultant ITV programme Didn’t We Fix Famine? had 

2.6 million viewers and showed UNICEF’s vital work for 

children. Eddie also highlighted the children’s emergency in 

tweets and an exclusive UNICEF UK video diary. A full-page 

letter from UNICEF Goodwill Ambassador David Beckham 

to 3 million Daily Mirror readers brought donations of more 

than £51,000 for children. 

Hassan pulls through 

Eddie met Hassan, age 2, at the intensive care unit 

in Dadaab. He was severely malnourished and had 

been ill with pneumonia and diarrhoea for two months. 

He was being fed milk through a tube as he did not 

have enough muscle function to feed. It was touch 

and go whether he would survive. Hassan’s father sat 

anxiously beside him 24 hours a day. 

Two weeks after Eddie’s trip, we received an update on 

Hassan. It was good news. Hassan was recovering and 

had left intensive care. The update was accompanied 

with a note from our field officer Cifora Monier. 

Eddie Izzard met a father who had to bury his two malnourished 

children en route to Dadaab. Eddie described how difficult it was 

to dig a grave in the bone-dry ground. 

“I could not stop him from crying. I know that it sounds 

mad, but I was really happy to see him cry because 

10 days ago he did not have the energy to shed a single 

tear. It’s a miracle that he pulled through given the state 

he was in. This proves that aid works.” 

UNICEF provided the hospital with life-saving food and 

other supplies. 

www.unicef.org.uk/izzard 




EMERGENCIES 

EAST AFRICA 

“I stayed with him day and 

night. I didn’t even have 

clothes to cover him.” 

LIFE 1 : Aden lives 

Six weeks ago, three-year-old Aden arrived at a 

UNICEF-supported nutrition centre in Dadaab. He 

was close to death – malnourished, dehydrated and 

suffering from respiratory infections. 

Timothy Wachira, a nutrition nurse at the centre, recalls 

his condition. “He was very wasted, dehydrated and 

had complaints of vomiting, diarrhoea and a cough.” 

Aden and his family had trekked from Somalia for 25 

days. On the long journey, weakened by hunger and 

illness, his mother died. 

Aden’s father, Abdile, didn’t leave his son’s side for 

four weeks while medical staff and nutritionists treated 

Aden.“I stayed with him day and night. I didn’t even 

have clothes to cover him.” 

Day after day, the health workers administered 

antibiotics, therapeutic milk and food – much of which 

came from medical and nutrition supplies provided 

by UNICEF. 

After a month, Aden’s had recovered enough to 

leave the centre and set up a new home 

with his father and siblings among the 

thousands of other tents and shelters in 

the refugee camp. 

Left: Abdile cradles his severely 

malnourished son Aden. 

Right: One month later, Aden 

and Abdile were able to leave 

intensive care. 

www.unicef.org.uk/aden 




LIFE 2 : The lucky one 

LIFE 3 : Obsa 

Famine, drought, and war forced Mariam, her husband 

and three children to abandon their home in Somalia. 

Heavily pregnant, Mariam simply wanted a safe place 

to give birth. 

After 20 days of walking under a burning sun through 

the arid landscape, the family arrived at Doolow on the 

border with Ethiopia. For the first time in ages, Mariam 

felt safe. “The peace we saw here last night was the 

most we’ve seen. There was no gunfire.” 

In Doolow they met Shamso, a local midwife 

trained by UNICEF, who offered to help. Shamso 

had a UNICEF Safe Delivery Kit with basic but vital 

equipment to ensure a hygienic delivery. 

As dawn broke, sheltered by nothing more than a 

thorn tree, Mariam gave birth to a healthy baby girl. 

“She is called Ayan, which means the ‘lucky one’.” 

A health worker measures Obsa’s upper arm to 

check for malnutrition at a UNICEF-supported feeding 

programme in Ethiopia. The reading is still in the red, 

meaning that Obsa is severely malnourished. Obsa is 

just 7 months old. 

This is his fourth visit. Obsa was first diagnosed with 

severe malnutrition during a UNICEF Child Health 

Day. Early diagnosis and life-saving high protein food 

helped to save Obsa’s life. 

“Before we started coming here, Obsa had become 

so thin that I was no longer able to put socks on 

his feet – they just kept falling off,” said his mum 

Meftewa. “Obsa has gained weight and I am 

so relieved.” 

The health worker confirms that Obsa has put on 

500 grammes. He is slowly recovering. 




EMERGENCIES 

HAITI 

www.unicef.org.uk/haitistory 

A malnourished toddler is 

weighed at a UNICEF-supported 

health centre in Port au Prince, 

capital of Haiti. Since the 

earthquake, UNICEF has helped 

to set up almost 200 centres for 

babies and toddlers. 


WORKS FOR CHILDREN

Building back better for children 

On 12 January 2010, a massive earthquake hit the 

Caribbean nation of Haiti, killing more than 220,000 

people. The disaster affected almost 1.5 million children, 

leaving tens of thousands orphaned or separated from 

their parents. 

Within days, our supporters enabled UNICEF to deliver 

planeloads of life-saving health, nutrition, water and 

sanitation supplies for more than 250,000 children, 

giving crucial early prevention against child dehydration, 

disease and malnutrition. At the height of the emergency, 

UNICEF was helping to deliver clean water to 1.2 million 

people living in temporary shelters. UNICEF also helped 

to vaccinate more than 2 million children against lifethreatening 

diseases. Then in late 2010, a cholera epidemic 

claimed more than 1,000 lives. Once again, UNICEF was 

one of the first to respond, setting up more than 70 cholera 

treatment centres and providing medicine and water 

purification tablets. 

A Haitian boy proudly holds his new UNICEF backpack. UNICEF has helped to build 

190 new schools in Haiti and is providing education materials for a further 2,500. 

In 2011 UNICEF was able to deliver cholera prevention 

supplies for 2.2 million people, provide safe sanitation for 

over 320,000 people, and give nearly 200,000 people at 

least 10 litres of safe water every day. In addition, more 

than 750,000 children have now been able to go back to 

school with learning materials provided by UNICEF. 

In 2011, UNICEF UK supporters gave more than £650,000 

to help Haitian children to bring to recover from the disaster 

and to start to rebuild their lives. 

A girl plays with a toy from a 

UNICEF early child development kit 

at a nursery in Port au Prince, capital 

of Haiti. UNICEF has provided more 

than 1,500 kits to help toddlers 

recover after the earthquake. 

A girl washes her hands at school in Port au Prince, capital of Haiti. UNICEF rebuilt her 

school after it was destroyed in the 2010 earthquake. 




EMERGENCIES 

HAITI 

LIFE : Naika 

Naika, age 11, is excited and pleased 

to be back at school. “My parents are 

very proud I am going to school again.” 

School not only provides a safe space 

to learn but also the chance to have a 

decent meal. “I am very happy that I get 

food here every day.” 

Naika, is one of more than 750,000 

children who have been able to go back 

to school with learning materials provided 

by UNICEF. 

LIFE : Pierre 

After the 2010 earthquake in Haiti, Pierre 

(14) had to leave home to find a better life. 

He ended up having to beg on the streets. 

After being badly beaten, he sought 

shelter in an orphanage for three months. 

At the orphanage, Pierre met a UNICEFsupported 

local organisation that provided 

counselling and reunited him with his 

family. Pierre is now safely back at home 

with his mum in north-east Haiti. 

“At home, I sometimes 

have to go two days 

without eating anything.” 

“I didn’t know that life 

could be so hard.” 




SILENT EMERGENCIES 

The Children’s Emergency Fund 

Our Children’s Emergency Fund is vital in helping 

us to help children caught in under-reported or often 

completely ignored humanitarian crisis around the 

world. It allows us to deliver a rapid response to 

children in these so-called ‘silent’ emergencies. 

In 2011, the Fund helped us to provide rapid support 

for nine emergencies for children worldwide. 

South Sudan, birth of a nation 

On 9 July, South Sudan gained independence 

from Sudan. The new nation has one of the 

world’s highest infant mortality rates: one 

in nine children dies before the age of five. 

Hundreds of thousands of refugees from the 

north have put massive pressure on basic 

services, while the ongoing drought in East 

Africa is causing severe food shortages. 

In the southern state of Western 

Equatoria, children and families 

remain terrorised by the Lord’s 

Resistance Army. 

In 2011, UNICEF UK provided 

£359,000 to save and change 

children’s lives in South Sudan. 

A girl gets water from a pump at 

a refugee camp in Agok, South 

Sudan. UNICEF is providing 

water, health care and education 

for children at the camp. 

LIFE : Jerrisa 

Jerrisa and her baby Yamima (now 2) fled 

their village to escape the onslaught of the 

Lord’s Resistance Army. Jerrica couldn’t 

carry her son Jon and had to leave him 

behind. She has not seen him since. 

“We were attacked early in the morning. 

I could only grab my small baby. I assume 

my toddler was killed. I know that they 

pound children to death … All I want is to 

put my daughter in school.” Jerrisa 

“I didn’t know that life 

could be so hard.” 

“I could only grab my 

small baby. I assume my 

toddler was killed.” 

www.unicef.org.uk/sudanbell 




EMERGENCIES 

OTHER EMERGENCIES 

PAKISTAN : Floods 

Boys collect water from a pump contaminated by floodwater 

in Sindh, Pakistan. 

The 2010 monsoon season saw the worst 

floods in Pakistan’s history, affecting more 

than 20 million people – half of whom were 

children. The disaster claimed more than 

1,700 lives and damaged or destroyed at least 

1.8 million homes. In 2011, heavy monsoon 

rains and floods returned, wreaking further 

havoc on the lives of up to 2.5 million children. 

UNICEF again responded rapidly, providing 

clean water for over 40,000 people a day and 

supplying 4.6 million water purification tablets 

and 2 million sachets of water disinfectant. 

UNICEF also ensured that more than 78,000 

children got back to school quickly by creating 

more than 1,600 safe temporary learning 

centres in the worst affected area of 

Sindh province. 

UNICEF UK supporters donated more than 

£482,000 to help UNICEF’s humanitarian work 

for Pakistan’s children. 

IVORY COAST : Conflict 

Ashkenazi goes back to school with UNICEF in western Ivory Coast. 

In 2011, political violence in Ivory Coast 

caused over 500,000 people to flee their 

homes, most of whom were women and 

children. Food, clean water and health 

care for children were scarce as the state 

struggled to provide basic services. 

UNICEF was able to vaccinate more than 

1.7 million children against measles and 

other illnesses. UNICEF also provided childfriendly 

spaces for more than 20,000 children 

displaced in the conflict. These spaces gave 

children a chance to learn, play and receive 

psychological and social care for any trauma 

they had suffered. 

UNICEF UK supporters donated more than 

£109,000 to help UNICEF’s humanitarian 

work for Ivorian children. 

www.unicef.org.uk/ivoryphoto 




LIBYA : Conflict 

Children play on the roof of a building destroyed during the conflict in their home city of Misrata, western Libya. 

In February, an uprising in Benghazi against the Gaddafi 

regime escalated rapidly into violent conflict across 

much of Libya. Fighting and sanctions lasted 10 months 

and affected the lives of millions of women and children. 

Nearly 800,000 people fled Libya into neighbouring Egypt 

and Tunisia, with many more internally displaced by the 

shelling and fighting within their communities. 

Many children were killed as anti-government forces 

battled with Gaddafi loyalists. Hundreds of schools were 

destroyed, disrupting the education of the majority of 

children across Libya and leaving many more suffering 

from stress and trauma unable to escape the violence. 

UNICEF played a key role in the humanitarian response 

in Libya. Supplies were immediately deployed, initially 

covering 20,000 people at the Tunisia and Egypt border 

crossing points, and assisting a further 20,000 people 

with essential humanitarian needs including health kits 

and vaccines in Libya itself. UNICEF distributed 10 million 

litres of safe water to around 500,000 vulnerable people 

including children and women. Since the conflict ended, 

UNICEF has supported the Ministry of Education with 

the rebuilding of schools and a back-to-school campaign 


as well as providing psychological and social support and 

mine-risk education for vulnerable children. 

UNICEF UK supporters donated more than £400,000 to 

assist UNICEF’s humanitarian work for children in Libya. 

LIFE : Najah 

The conflict in Libya forced Najah, 

age 11, to leave her home. She is 

now living in a school. “It is a bit 

like being in prison. Our parents 

are worried about us.” 

Najah and her five brothers and 

sisters are living at a school in 

Benghazi, northern Libya. They 

fled their home because they were 

frightened by the constant rocket 

fire. The children hid under the 

stairs for five days. 

“I was afraid because it felt like it 

could lead to madness, and people 

were listening and monitoring 

us,” said Najah. “We thought the 

soldiers would come and get us. 

Now we are here and I want to 

start school.” 



The right to survive and thrive for every child 

SURVIVAL 

UNICEF works worldwide to save children’s lives 

12 

A girl is checked for malnutrition in 

northern Togo. One child in three is 

stunted because of malnutrition in Togo. 

UNICEF provides special high-protein 

food for malnourished children here, as 

well as helping to train and equip health 

workers, and provide nutritional and 

hygiene education for families.

In 2011 

Every day, more than 20,000 children under the age of five die. 

This is unacceptable. Simple, low-cost solutions can prevent 

most of these deaths. 

Your support helps UNICEF: 

vaccinate against illnesses such as measles and polio 

provide nutritious food and clean water 

supply mosquito nets to prevent malaria 

help mothers receive good health care during pregnancy. 

UNICEF UK committed £6.7 million to support our 

vital work to prevent the needless deaths of children 

under the age of five. 

PAKISTAN : CLEAN WATER 

A mother bathes her daughter in 

floodwater near her home in Sindh, southwest 

Pakistan. Every day, as part of our 

response to the devastating floods in 2010 

and 2011, we provided safe drinking water 

to more than 100,000 people. 

Please help save more children’s lives, visit unicef.org.uk/achieve 



SURVIVAL 

VACCINES 

Measles on wheels 

UNICEF has helped make great progress in 

preventing children dying from measles. 

In 2001, more than 750,000 children died from 

measles. By 2008, child deaths had fallen by more 

than 75 per cent. But still every five minutes, 

a child under the age of 5 dies from measles 

somewhere in the world, despite the availability of 

an effective vaccine that costs just 40p per child. 

Many of these deaths are in Africa, and in 2010 

reported cases of measles increased for the first 

time in eight years. 

On 5 September, a team of 48 Barclays’ lawyers 

and suppliers completed a five-day, 450-mile cycle 

ride from Edinburgh to London. The ride raised 

£130,000 for UNICEF’s measles vaccination 

work across Africa. These funds will be 

matched by the Bill and Melinda Gates 

Foundation, ensuring that thousands 

of children in Africa will be immunised 

against measles. Also in September, the 

Alliance Ball, attended by leading figures 

from the construction industry, raised a 

further £150,000 for UNICEF’s measles 

immunisation work. These funds will also be 

matched by the Bill and Melinda Gates Foundation. 

The Barclays Wheels for Change team cycled 

450 miles in 5 days, raising £130,000 for children. 

MEASLES : Deborah 

Deborah, age 3, lives in the remote village 

of Losso in the northern Republic of 

Congo. Last year, Deborah got very sick 

with measles. She had a raging fever and 

her body was limp. Deborah’s mother 

Katie was terrified that she was going to 

die. She took her daughter to the nearest 

hospital, which was nearly three days 

away by canoe. 

Deborah thankfully recovered and is now 

looking forward to having a baby brother 

or sister. Mum Katie is anxious that she 

is isolated from medical care and would 

like a health centre close by for her 

pregnancy and for when her children get ill 

with malaria, diarrhoea and conjunctivitis, 

common problems for children in the area. 

“I would like my 

daughter to help women 

in need one day.” 

www.unicef.org.uk/vaccines-photo 



Please help save more children’s lives, visit unicef.org.uk/ achieve

POLIO : Nandu 

Nandu, age 5, lives with his mother Barti, his father 

Sirdha, and his three brothers and sisters. Their 

home is a single room. Both his parents are seasonal 

workers in a brick kiln. The children usually start 

helping their parents make bricks from the age of nine. 

There is nowhere to play or to go to school. 

This morning, Nandu received a polio drop as part 

of his immunisation course. Once a week, UNICEF 

sends vaccinators to the site to make sure that every 

child is vaccinated against polio. Such campaigns 

helped ensure that no child in India was diagnosed 

with polio in 2011. This is an astonishing victory that 

holds out hope for the eradication of this crippling 

disease in our lifetime. 

Barti says that all her children have now received 

their vaccinations. 

TETANUS : Regina 

For Regina, age 31, life is all about being 

a good mum and doing all that she can 

to keep her children healthy. She lives with 

her husband and five children in the remote village 

of Sawa Erma, Papua, eastern Indonesia. Regina has 

tragically lost two of her children to diarrhoea and 

malaria. She is both excited and nervous about being 

pregnant again. 

The UNICEF and Pampers partnership has provided 

tetanus vaccines to tackle the high incidence of 

tetanus in the Sawa Erma region, and Regina is one 

of the mothers who has been vaccinated. However, 

there are many mothers and babies still to reach in 

this remote, rural area. With your support, UNICEF 

will work to reach every child. 

In 2011, we provided 

36.7 million tetanus vaccines 

for mums and babies 

worldwide through Pampers 

‘one pack one vaccine’ 

“I feel happy that I have the 

vaccines to keep me and my 

babies safe from tetanus.” 

“My children are well and it 

makes me feel happy to think 

they will grow up healthy.” 

www.unicef.org.uk/tetanus 

Please help save more children’s lives, visit unicef.org.uk/ achieve 



SURVIVAL 

MALARIA 

Blood, sweat and tears 

In 2010, malaria killed more than 560,000 children 

under the age of 5. It is a brutally efficient killer. 

About one in every five child deaths in Africa is 

due to malaria. The mosquito kills more children 

than any other creature in the world. 

Raging fever, agonising spasms, 

seizures then coma: a terrible death 

for a small child. What makes it even 

more tragic is that we know it is easy 

to prevent most of these deaths. 

Mosquito nets are an effective and 

low-cost solution. Sleeping under an 

anti-malarial bed net can reduce child deaths by 

20 per cent. 

LIFE : Julieta 

Five-month-old Julieta lies in intensive care 

at a hospital in southern Mozambique. She 

has a breathing tube in her nose. Julieta 

has malaria and a severe respiratory 

infection. Her mother Zaida Alvero strokes 

her forehead. “I have never used a 

mosquito net because I didn’t have money 

to buy one,” Zaida said. 

Malaria is the leading killer of children in 

Mozambique. Every year, about 36,000 

children die from malaria here - the 

equivalent of 180 primary schools in the 

UK. To tackle this killer disease, UNICEF 

helped distribute 2.9 million mosquito nets 

to children and pregnant women. 

Between 2000 and 2010, UNICEF supplied 

more than 164 million nets, helping to save 

countless young lives. In 2011, we also 

provided more than 30 million malaria 

treatments to nurse infected children 

back to health. 

“I have never used a 

mosquito net because I 

didn’t have money.” 

Every minute of 

every day, a child 

dies of malaria. 

Fatimata, age 2, from Sierra Leone is 

sick with malaria. In 2010, UNICEF helped 

to supply 3.2 million mosquito nets to 

mothers and children in Sierra Leone. 


WORKS FOR CHILDREN 2011 


AIDS 

LIFE : Clodine * 

Clodine is six months pregnant and is 

HIV positive. She is receiving antenatal 

care from a UNICEF-supported clinic in 

Port-au-Prince, Haiti. 

“This clinic is helping me by giving me 

free medicine for my HIV, by making 

sure that I am healthy and by giving me 

food,” Clodine said. 

Breaking the chain 

In 2010, around 390,000 babies 

were born with HIV, 250,000 

children died of AIDS, 3.4 million 

children were living with HIV, and 

17.1 million children had lost one 

or both parents to AIDS. 

UNICEF’s global campaign Unite 

for Children, Unite against AIDS seeks to stop this 

terrible toll by: 

*name changed to protect identity 

“This clinic is helping 

me by giving me free 

medicine for my HIV.” 

preventing mother-to-child transmission of 

HIV providing children with life-saving antiretroviral 

medicine 

preventing new infections among young people 

protecting and supporting orphans left 

vulnerable by AIDS. 

Elson, 21 months old, holds up family 

photographs at his home in Lusaka, 

Zambia. Elson’s mother, Inonge, learned 

she had HIV while pregnant with him. Thanks 

to a UNICEF-supported programme, mother 

and baby received medicine and care and 

Elson was born free from HIV. 

www.unicef.org.uk/aidsfree 


UNICEF UK. 


SURVIVAL 

FOOD 

“Hunger and 

malnutrition are not 

due to lack of food 

alone, but are also 

the consequences of 

poverty, inequality 

and misplaced 

priorities.” 

Kul C.Gautam, UNICEF 

Deputy Executive Director 

Enough to eat 

Every 12 seconds, a child somewhere in the 

world dies because of malnutrition. That 

is 2.5 million children dying before their fifth 

birthday. This is simply unacceptable. The world 

produces enough food to feed every 

man, woman and child on Earth. 

UNICEF has been a leader in child 

nutrition since we were founded to 

help feed children in Europe after 

World War 2. 

We promote and protect exclusive 

breastfeeding for a baby’s first six 

months of life, provide special high energy, high 

protein food to treat malnutrition, and deliver 

essential nutritional supplements such as 

vitamin A. 

LIFE : Hawa 

Hawa, age 4, has her upper arm 

measured at a UNICEF-assisted nutrition 

centre in north-east Kenya. She is 

severely malnourished. Famine and 

conflict forced Hawa and her family to flee 

their home in Somalia. Hawa has been 

receiving treatment for malnutrition since 

she arrived at the camp a week ago. 

In 2011, UNICEF was the main provider 

of high-protein, high-energy food for 

malnourished children in Kenya. There 

were more than 320,000 severely 

malnourished children in need of 

treatment across East Africa – that’s the 

equivalent of half the total number of 

children born in the UK in 2011. 




LIVES : Suleyman and Sami 

LIFE : Ayanleh 

Mahasin brought her sons Suleyman (age 3) and 

Sami (1) to a UNICEF-supported feeding centre in 

Darfur, Sudan. The brothers were weak and thin from 

malnutrition and their lives were in danger. 

As soon as they arrived at the centre, Suleyman and 

Sami were given special high-protein food to help 

them recover. After just four days of treatment, the 

boys’ health had improved dramatically. 

Thanks to UNICEF donors, UNICEF is able to reach 

quickly children like Suleyman and Suli. But we need 

to help more children. One in three children under the 

age of 5 in Darfur suffers from chronic malnutrition. 

Every week, Sania brings her son Ayanleh (11 months) 

to the UNICEF-supported health centre in Balbala, 

Djibouti. In November 2011, Ayanleh was severely 

malnourished. Drought and high food prices in Djibouti 

left Sania unable to feed her son. 

Just two months later, Ayanleh was taken off the 

critical list, thanks to UNICEF supplies of high-protein 

peanut paste that Sania takes home every week. 

“I was afraid he was going to die. I was desperate 

because I did not have enough food to give him. 

My child only survives because this centre is here. 

Without it I think he would be dead.” Sania 

“The sooner you get to a child 

the better. One day could be 

too late.” 

Susan Lilicrap, UNICEF’s head of nutrition in Sudan 

“My child only survives because 

this centre is here. Without it I 

think he would be dead.” 




SURVIVAL 

WATER 

Most precious 

Water is essential to human survival. In 2012, 

with UNICEF support, we achieved the 

Millennium Development Goal to reduce by half the 

number of people who do not have safe drinking 

water. Between 1990 and 2010, over 2 billion 

people gained access to clean drinking water. 

Despite this progress, unsafe water 

and poor sanitation and hygiene still 

kills more than two children every 

minute of every day. Diarrhoea kills 

more children than AIDS, malaria and 

measles combined. 

Dirty water and poor sanitation does 

not only kill. Children – and particularly 

girls – are prevented from going 

to school because schools 

don’t have private and decent 

sanitation facilities. Children 

also miss out on school as 

they travel long distances 

fetching water. 

We can and must do 

more to save and change 

children’s lives. 

UNICEF works around the 

world to provide children 

with clean water and basic 

sanitation in schools and 

communities. 

ETHIOPIA : Drought 

More than half the population of Ethiopia 

lack clean drinking water, and only one in 

10 has proper sanitation facilities. In 

addition to low coverage levels, poor 

water quality means that there are 

frequent outbreaks of water-related 

diseases such as diarrhoea, a leading 

cause of child death. UNICEF aims to 

make clean water and safe sanitation 

available to every child in Ethiopia by 2015. 

Thanks to our supporters, UNICEF UK has 

provided 50 sustainable water points in 

rural communities, benefiting 25,000 

people. We are also providing water and 

sanitation facilities in 10 rural health posts 

and a further 10 schools, as well as 

supporting crucial hygiene education. 

Since the catastrophic floods in 2010 and 

2011, UNICEF has provided safe drinking 

water and improved sanitation for nearly 

3 million people in Pakistan. 


MOZAMBIQUE : One million 

CENTRAL AFRICAN REP. : Christiana 

Less than half the population have safe drinking water 

in Mozambique. The country has one of the highest 

rates of infant death, mainly because of diarrhoea, 

cholera and other deadly diseases linked to poor 

sanitation and unsafe drinking water. 

UNICEF is working with the Government of 

Mozambique on the One Million Initiative to build or 

improve water and sanitation for 1 million people in rural 

Mozambique. In 2011, as part of one of the largest water 

programmes in Africa, UNICEF helped provide 200,000 

people with clean drinking water and more than 120,000 

people with safe sanitation. We also helped deliver clean 

water in schools for 30,000 children. 

Christiana, 7, has been seriously ill with typhoid for 

two months. Five children have already died of the 

disease caused by contaminated water in her village in 

north-west Central African Republic. There is just one 

well and a handpump for the entire village of 2,900 

residents, so children have to drink unsafe water. 

UNICEF is supporting safe water, sanitation and 

hygiene work in the village. 

“It is our responsibility to make make sure that we 

do everything possible to ensure that children are 

protected.” Tanya Chapuisat, UNICEF Central 

African Republic 

“It is our responsibility to make 

make sure that we do everything 

possible to ensure that children 

are protected.” Tanya Chapuisat, 

UNICEF Central African Republic 




The right to protection for every child 

CHILDRENPROTECTION 


WORKS FOR 

UNICEF works worldwide to protect every child 

A man abandoned Marie* (age 8) 

and her brother Francisco (age 4) 

in woods near Haiti’s border, after 

he was spotted trying to smuggle 

them into the Dominican Republic. 

A UNICEF child protection officer 

brought them to a UNICEFsupported 

centre that provides care 

and support for trafficked children 

while authorities search for their 

parents, or until they are placed in 

longer-term residential care. 

A recent UNICEF study estimates 

that at least 2,000 Haitian children 

are trafficked annually to the 

Dominican Republic. 

* name changed to protect her identity

In 2011 

Every child has the right to a safe childhood, protected from violence, 

abuse and exploitation. Yet there are 150 million child labourers worldwide, 

1.2 million children trafficked each year, and 250,000 child soldiers. 

This is wrong. 

Your support helps UNICEF put it right by: 

helping children leave the streets or dangerous work and go to school 

demobilising child soldiers and reintegrating them into the community 

reuniting trafficked children with their families 

providing care for abused and exploited children. 

In 2011, UNICEF UK committed £1 million to 

child protection programmes. 

www.unicef.org.uk/streetstory 

RWANDA : ERIC GOES FROM STREET TO SCHOOL 

As soon as he could walk, Eric (age 

10) helped his mother beg on the 

streets of Butare, southern Rwanda, 

Now, he lives at a UNICEF-supported 

hostel for street children. Eric also 

goes to school where, alongside 

normal lessons, he learns how to 

grow food and rear cattle. Eric also 

gets the chance to play sport and play 

with his new friends. His mother visits 

him once a month. You can help more 

children go from street to school. 

Please help protect more children, visit unicef.org.uk/ achieve 



The right to protection for every child 

PROTECTION 

Sugar for school 

Until the age of nine, German didn’t go 

to school because it was simply too far 

away. Instead, he spent his spent days cutting 

sugarcane with a machete and living under a 

piece of tarpaulin with his mum, dad, and five 

brothers and sisters. The family constantly moved 

in search of work. 

German’s story is not unique. Children as young 

as six toil in the fields and mines of Bolivia. But 

German’s life transformed when his family moved 

to the village of San Juan del Carmen. Here they 

found a place they could settle. The villagers held 

classes for children under the shade of a tree. 

The classes proved so popular that they were 

overwhelmed with children. UNICEF stepped in 

to help. 

Today, the village has two classrooms staffed 

by four permanent teachers, a well, a hand 

pump, and a playing field. Free from 

the burden of heavy work, the children 

laugh and play with friends. 

FOSTER CARE : Bulgaria 

Ivayla and her twin sister Ivelina (age 4) 

were placed in an institution after their 

grandmother died and their mentally 

disabled mother was deemed unable to 

care for them. They now live with a foster 

mother Nejymmia. Nejymmia became 

a foster parent through a UNICEF UKsupported 

programme to provide training 

for authorities and support for children 

and foster families. So far, more than 

330 children have moved from institutions 

to foster care. 

Bulgaria has the highest rate of infant 

institutionalisation in Europe. With your 

support, UNICEF is working to make sure 

that more children grow up in a loving, 

family environment. 

“It’s safe here. 

We have a 

place to play.” 

German, Bolivia 

With support from UNICEF, 

German (13) is the first member of 

his family to go to school in Bolivia. 

“Let us not forget that 

there are hundreds of 

Bulgarian families saving 

the world every day.” 

Tanja Radoca, UNICEF Bulgaria 



Please help protect more children, visit unicef.org.uk/ achieve

CHILD LABOUR : Daniel 

CHILD SOLDIER : Mwindo 

Daniel, 16, has his life back after three years of 

working in a copper mine in the Democratic Republic 

of Congo. In the mines, the older children extract raw 

minerals underground, while the young ones carry 

the ore and wash the extracts in the river. The work is 

punishing. Accidents, disease and hunger are rife. 

UNICEF is working to change this. Daniel’s family is 

one of 10,000 who have received food and clothing 

kits and training. After selling the commodities, 

Daniel’s mother was able to enrol her boys in primary 

school and buy a small plot of land. Today, she has 

enough pigs to meet her family’s basic needs. 

“I am now in the final year at school,” said a smiling 

Daniel. “Next year I will take my exams and start to 

study at university.” Though his future is brighter, the 

dark memories still haunt Daniel. “I can’t forget what 

I saw.” 

Mwindo (age 13) spent three years in the militia in the 

Democratic Republic of Congo. His job was to make 

marks with a razor blade on the arms and foreheads 

of new recruits, a ritual that was believed to protect 

the soldiers from bullets. Mwindo also learned how to 

use guns. In a fight with other insurgents in the forest, 

he killed a man. Two of his friends were killed in the 

battle and were buried in the forest. 

Mwindo now lives at a UNICEF-supported centre for 

demobilised child soldiers. Here he receives medical 

and psychological care. The centre also helps to 

reunite children with their families and reintegrate 

them into their communities. 

With your support, UNICEF continues to work to 

demobilise all child soliders. 

“Usually we would go 

underground at 7am, staying 

there until the next morning.” 

“I am happy to be out of the army. 

I am too young.” 

Please help protect more children, visit unicef.org.uk/ achieve 



The right to education for every child 

EDUCATION 

UNICEF works worldwide for every child to go to school 

Wonder,12, and her classmate 

search for countries on a globe 

at their school in Liberia. 

The UNICEF-supported 

school has airy classrooms, 

playgrounds, solar-powered 

electricity, computer rooms, 

a clinic and a cafeteria, where 

students are served a free lunch. 


WORKS FOR CHILDREN

In 2011 

Every child has the right to education, yet more than 67 million 

children do not have the opportunity to go to primary school. 

Your support helps us to change children’s lives by: 

building schools 

providing clean water and toilets in schools 

training teachers 

supplying textbooks and stationery. 

“Ending the cycle of poverty for 

children, their families and their 

communities begins with education.” 

Anthony Lake, Executive Director, UNICEF 

PAKISTAN : A THIRST FOR KNOWLEDGE 

Najo, 10, raises her hand to answer a question at a UNICEFsupported 

learning centre in a camp for people displaced 

by the flooding in Sindh, southern Pakistan. In 2011, nearly 

70,000 flood-affected children went to school at UNICEFsupported 

centres in Sindh. 

Please help more children go to school, visit unicef.org.uk/achieve 



The right to education for every child 

EDUCATION 

Schools for Africa 

In sub-Saharan Africa alone, one child in three does not get the chance to go 

to school, leaving them trapped behind a wall of ignorance, poverty 

and discrimination. 

Schools for Africa is a partnership between UNICEF and the Nelson Mandela 

Foundation that aims to benefit more than 8 million vulnerable children in 

11 of Africa’s poorest countries. Already Schools for Africa has provided better 

education for 5.5 million children, trained 115,000 teachers, and improved 

classrooms in more than 1,100 schools across Africa. 

In 2011, Road to Awareness, Starwood Hotels and Resorts employee 

fundraising scheme, enabled over 1,500 children to complete primary school 

in South Africa. UNICEF UK’s partnership with IKEA also supported Schools for 

Africa in Niger, Madagascar, Mali, Burkina Faso and South Africa. 

Our UK supporters are providing the most disadvantaged children in Africa 

with a brighter future. 

“Going to school 

is good. I can 

help my mother. 

She asks me to 

read letters and 

count money.” 

Manjo, 13, 

Madagascar 

Starwood employees take on some of the most famous climbs of the Tour de France 

to raise money for children. 

“We need your help to ensure that millions of children 

in Africa have an education and a better future.” 

Nelson Mandela 



Please help more children go to school, visit unicef.org.uk/ achieve

Haiti lessons 

In January 2010, a massive earthquake hit the Caribbean nation of Haiti. 

The disaster destroyed or damaged nearly 4,000 schools, stopping education 

for 2.5 million children. (See also Emergencies, page 10) 

Thanks to our supporters, UNICEF was able to respond rapidly and effectively. 

UNICEF rapidly established more than 1,600 tent schools to get children back 

to school and re-establish a normal routine to help children cope with loss 

and disruption. 

We then began to work on a more lasting response, constructing 190 schools 

by the end of 2011. More than 80,000 children now have lessons in these 

more permanent quake-proof structures. We have also trained 500 pre-school 

teachers and provided 750,000 children and more than 15,000 teachers with 

school materials. 

A girl smiles outside her new classroom 

at Mamalu School in Port au Prince, Haiti. 

The school was destroyed in the 2010 

earthquake, but is one of 190 rebuilt by 

UNICEF by the end of 2011. 

“I can see what is being 

accomplished and what 

challenges remain.” 

Champion golfer and 

UNICEF Ambassador Rory McIlroy 

www.unicef.org.uk/haitigallery 

Please help more children go to school, visit unicef.org.uk/ achieve 



The right to a voice for every child 

VOICE 

UNICEF working worldwide for every child’s voice to be heard 

A girl smashes rocks at a mine 

in the Democratic Republic of 

Congo. She earns about £2 a day, 

enough to buy some rice and 

vegetables for her family. UNICEF 

is working to get children out of 

the mines. The younger children 

get the chance to go to school, 

while adolescents above 16 years 

old are given skills training such as 

carpentry or mechanics. 


WORKS FOR CHILDREN

In 2011 

Every child has the right to a voice on matters that affect them and to 

have their views taken seriously. Without a voice, children suffer in silence. 

This is wrong. 

Your support helps UNICEF amplify children’s voices. 

giving children a say in decisions that affect their lives 

ensuring that children know about their rights 

promoting children’s participation so that programmes meet their needs 

helping to ensure that children can talk about their experiences. 

www.unicef.org.uk/manilastory 

REYNOLD : LIFE ON THE STREETS OF MANILA 

Reynold (left, age 10) is unable to go to 

school becauee he has to sell scraps and 

beg on the streets of Manila, Philippines, 

to buy food for his brothers Arnold (9) and 

Rico (2). The boys live under an old cart 

on the edge of a busy market. 

UNICEF works around the world to get 

children like Reynold off the streets and 

into a safe place. We help to provide 

children with a place to wash, to have a 

decent meal, to get medicine and to have 

the chance to play with other children. 

Please help more children to have a voice, visit unicef.org.uk/achieve 



VOICE 

The right to a voice for every child 

I can play too 

“Children with disabilities have 

the same rights as all children, 

and they deserve the same chance 

to make the most of their lives 

and to make their voices heard.” 

Anthony Lake, UNICEF Executive Director. 

Children with disabilities are among the most 

marginalised and excluded groups. In many countries, 

they are routinely denied access to health, education and 

social services. Children with disabilities are often excluded 

from opportunities to participate in their communities, and 

are more vulnerable to violence and abuse. Without a voice, 

they suffer in silence. 

There are more than 1.5 million children with disabilities in 

Central and Eastern Europe. These children are commonly 

locked up in institutions or hidden away in their homes. 

They are often denied their basic right to learn and don’t get 

the chance to play with their peers. UNICEF is committed 

to change this. 

In 2011, UNICEF organised the first-ever regional 

conference to promote inclusive education for children with 

disabilities, attended by representatives from 20 countries 

in Central and Eastern Europe. 

Nemanja (left, age 6) and his 

friend hold up their drawings at 

nursery school in Novi Sad, Serbia. 

Nemanja was born with hearing 

problems. His nursery is one of 

the first to accept disabled children 

as part of a new law integrating 

disabled children into mainstream 

schools. Nemanja is the only child 

in his class with special needs. 

UNICEF provides support for 

pre-schools in Serbia and for the 

inclusion of disabled children in 

mainstream education. 



Please help more children to have a voice, visit unicef.org.uk/achieve

Children mean business 

In November 2011, UNICEF and 

partners launched Children’s Rights 

and Business Principles, the first 

comprehensive set of principles to 

guide companies on the actions they 

can take in the workplace, marketplace 

and community to respect and support 

children’s rights. 

Children were at the heart of shaping 

the principles, which took into account 

the views of 600 businesses and more 

than 2,000 children in 10 countries. 

UNICEF UK’s corporate partners such 

as IKEA and M&S are helping to 

support children’s health, education 

and welfare in some of the poorest 

and most marginalised communities in 

the world. 

“Children are not always visible in 

society and may not have the 

opportunity to participate in 

decisions that affect them.” 

David McLoughlin, UNICEF India 

Child well-being in the UK 

In 2011 UNICEF UK 

commissioned 

comparative research 

into child well-being, 

inequality and 

materialism. The 

research compared 

the experiences of 

250 children and families in the UK, 

Sweden and Spain. The research 

found that children in the UK wanted 

quality time with their parents, but that 

parents often struggled to spend time 

with their children. It also showed that 

children and parents in the UK feel 

trapped in a ’materialistic culture’. 

The report gained headline news as it 

was published just after a number of 

riots in English cities and there was 

much discussion about young people’s 

motivations and behaviour. At the same 

time, we continued to call for financial 

support for families living in poverty, as 

well for promotion of the living wage. 

We also raised concern about the 

impact of cuts on children and youth 

services. Our evidence fed into the 

political response to young people’s 

involvement in the August riots. 

Peace in Paris 

In 2011 five more nations signed the 

Paris Commitments, pledging to do 

everything they can to protect children 

from being forced into conflict. The 

inclusion of Angola, Armenia, Bosnia 

and Herzegovina, Costa Rica and San 

Marino means that 100 nations have 

now committed to ending child 

participation in war. 

Since 2005, UNICEF and partners have 

supported at least 35,000 children 

who have been released or escaped 

from armed forces in the Democratic 

Republic of Congo alone. 

“If we don’t protect the children, 

how are we going to stand before 

them as leaders, as friends?” 

Grace, former child soldier 

Rosie* was abducted from 

her village in southern Sudan 

by the LRA. “On the 

way, they separated the 

men and killed them. 

They said if we tried 

to escape they would 

kill us.” Rosie was 

held captive for two 

years and her leg was 

shattered in crossfire 

during a battle. With 

UNCEF support, 

Rosie has been 

reunited with 

her family. 

* name changed 

to protect identity 

Anita, 15, from a poverty striken caste in West Bengal, 

India, resisted child marriage to continue her studies. 

Our report on child well-being in Europe made 

front-page news. 

Please help more children to have a voice, visit unicef.org.uk/achieve 



CLIMATE CHANGE 

Climate change is 

the biggest threat to 

child survival in the 

21st century. 

Children are 

threatened by lack 

of food and water, 

increasing disease, 

and more frequent 

and severe storms 

and floods. 

Climate proof children 

Children are the least responsible 

for climate change, but the most 

vulnerable to its impacts. 

More than 15,000 people joined UNICEF 

UK’s Get Children Climate Ready 

campaign calling for innovative sources 

of new finance to help children cope 

with the impacts of climate change. In 

November, we attended the UN Climate 

Change Conference in Durban to push 

the UK Government to take action for 

children. The Conference agreed to 

create the Green Climate Fund. 

More than 15,000 

people called for 

the UK Government 

to help get children 

ready. The photo 

petition showed 

how we might need 

to evolve if we 

don’t act now. 

Day for (Climate) Change 

More than 2,000 UK schools took 

part in Day for Change, UNICEF 

UK’s annual schools’ fundraising 

event. Schools raised £155,000 to help 

protect children in Guyana from the 

effects of climate change. 

Guyanese children are already 

experiencing climate change with 

more frequent floods and droughts. 

The money will help UNICEF to 

install rainwater harvesting systems 

in schools, build local health centres, 

improve the ‘cold chain’ to keep 

vaccines safe and effective, and train 

young people to inform their local 

communities about climate change. 

The children at Ballinderry Primary School in 

Lisburn, Northern Ireland, dress up for Day for 

(Climate) Change. Some went as princesses, some 

as animals, others painted their faces. Everyone 

took part from Reception age to teachers. 

“It is important that our children 

realise they can help and support 

others around the world by having 

a fun-filled day.” Mrs Rosca, Teacher 

At the Isle of Wight Festival, 

singer-songwriter Eliza Doolittle 

supported our call to provide a 

lifeline for children affected by 

climate change. 

www.unicef.org.uk/climatekid 



Please help more children affected by climate change, visit unicef.org.uk/ achieve

Climate Positive 

In 2011, UNICEF UK raised more than £250,000 for Climate 

Positive, our initiative to raise funds to help children adapt 

and become more resilient to climate change. 

Projects supported by Climate Positive in 2011 included: 

building cyclone-proof schools in Madagascar 

rainwater harvesting in Mozambique. 

LIFE : Angita 

In 2008 Angita, age 9, lost her school when 

Cyclone Ivan ripped through her village in north-east 

Madagascar. Only a shell of a classroom remained 

where her school once stood. Angita was terrified. 

A year and a half later and Angita’s school life has been 

transformed. She now goes to a UNICEF eco-friendly 

and cyclone proofed school. Angita explains that she 

likes her new school a lot more than the previous one 

“because the new classroom is beautiful”. The school 

has been built to withstand cyclones and has new 

water and sanitation facilities, ensuring the children 

have clean water throughout the school day. 

In February 2011, another cyclone hit her village. 

Angita and her family sought shelter in the school, 

now the safest place in the village. 

A non cyclone-proof school destroyed by Cyclone Giovanna in February 2012. 

“With these new classrooms 

the children are safe.” 

Botovola, Angita’s mum 

All of the cyclone-proof schools for children built by UNICEF in the area remained intact. 

Please help more children affected by climate change, visit unicef.org.uk/ achieve 



INTERNATIONAL INSPIRATION 

LONDON 2012 

International Inspiration 

is the international 

social legacy of the London 2012 Olympic 

and Paralympic Games. It aims to enrich the 

lives of 12 million children and young people 

in 20 countries through physical education, 

sport and play. 

To date, International Inspiration has reached 

13 million children and 120,000 coaches. 

UNICEF UK works with UK Sport and the 

British Council to deliver this ambitious 

project, supported by the London Organising 

Committee of the Olympic and Paralympic 

Games (LOCOG), the UK 

Government, the British Olympic 

Association and the British 

Paralympics Association. 

Swim safe 

in Bangladesh 

Every year, around 17,000 children 

die from drowning in flood-prone 

Bangladesh. Drowning is responsible 

for one in three of all deaths of children 

age 5 to 9. 

International Inspiration trains 

swimming instructors from local 

communities, giving them the skills 

to teach children how to swim, tread 

water, and rescue somebody who 

is drowning. 

So far, more than 80,000 children have 

learned survival swimming. 

“Now all my friends want to take 

swimming lessons.” Parvez, age 12 

International Inspiration has been integrated 

into the Government of India’s ‘sport for all’ 

initiative, working with 1.5 million children in 

rural communities across India. 

Young children learn survival swimming lesson in 

Narsingdi, central Bangladesh. 



Please help more children have a chance to play, visit unicef.org.uk/ achieve

Putting PE 

in Mozambique 

International Inspiration’s work has 

seen sport becoming a compulsory 

part of the school curriculum with 

more than 200,000 children now 

regularly taking part in PE and sport 

in Mozambique. 

It has trained more than 3,000 teachers 

to deliver PE in 750 primary schools, 

helping to increase primary enrolment 

by more than 75 per cent. 

“I never want to see a child sitting out.” 

Domingos Jaime, Coach 

Tackling gangs in 

Trinidad and Tobago 

International Inspiration develops 

leadership skills, respect, tolerance 

and teamwork. In Pinto Road, an 

area known for gang related violence, 

International Inspiration is using sport 

to build connections between young 

people and to tackle violence. 

“This programme has helped me 

feel like I’m able to have a positive 

influence on others.” 

Sheriece, age 16 

Playing together 

in Jordan 

International Inspiration is using 

the power of sport to challenge 

discrimination in Jordan and provide all 

children with the chance to play sport, 

focusing on children with disabilities, girls 

and refugees. 

Over 4,200 children now play sport 

regularly, more than half are girls and 

many have disabilities. UNICEF has 

also helped create 15 hubs, where 110 

young coaches have been trained and 

lead sport. 

“This is an Olympic and Paralympic 

legacy to be proud of.” 

Baroness Tanni Grey-Thompson, UK Paralympic athlete 

www.unicef.org.uk/tandt 

Children play with sports kits in Chiputo, 

eastern Mozambique. 

Please help more children have a chance to play, visit unicef.org.uk/ achieve 

Young people take part in the first 5k relay 

road race in Mayaro, Trinidad. 

Students play and make friends over a 

game of catch in Amman. 



WORK IN THE UK 

Baby Friendly Initiative 

Breastfeeding has a fundamental impact on 

the health of children and mothers. 

Breastfeeding helps reduce infant mortality, 

hospitalisation for preventable disease and rates 

of childhood diabetes and obesity, as well 

as adult conditions such as coeliac and 

cardiovascular disease, and also reduces 

risk of breast cancer and adult diabetes. 

Not being breastfed has an impact on IQ 

and educational outcomes for the child. 1 

No other health behaviour has such a 

broad-spectrum and long-lasting impact on 

population health, with the potential to improve 

life chances, health and well-being. 

Recognising that the support mothers receive 

in maternity hospitals is crucial to successful 

breastfeeding, the World Health Organization 

and UNICEF have a joint, worldwide 

programme – the Baby 

Friendly Initiative. 

UNICEF UK runs the Baby Friendly Initiative in 

the UK and has accreditation programmes to 

reward high standards of care in maternity 

hospitals, community health services and 

universities that educate midwives and health 

visitors. The Baby Friendly Initiative is entirely 

self-supported by the Initiative’s own activities, 

without impacting on the money that UNICEF 

UK delivers for UNICEF’s programmes for 

children around the world. 

There are now 101 facilities in the UK that have 

full Baby Friendly Initiative accreditation. During 

2011, a record 217 hospitals, health centres 

and universities received a Baby Friendly award 

(158 accreditations and 59 certificates of 

commitment). The new accreditations mean 

that approximately 150,000 babies were born 

in areas where care practices around 

breastfeeding improved during 2011. We also 

trained more than 1,500 health professionals in 

the UK, which will lead to a higher standard of 

service to new mothers and babies. 



The impact of the Baby Friendly 

Initiative was shown by the 

2010 Infant Feeding Survey, 

which revealed a 5 per cent rise 

in breastfeeding initiation rates. 

More babies than ever are 

being breastfed in the UK. 

Please help children in the UK, visit unicef.org.uk/ achieve

Rights Respecting Schools 

UNICEF champions child-centred 

education based on the UN Convention 

on the Rights of the Child. In 2011, UNICEF 

UK continued to expand the Rights 

Respecting Schools Award (RRSA) scheme 

for UK schools, reaching 10 per cent of schools across the 

UK. The Award recognises a school’s achievement in 

embedding the Convention at the heart of a school’s culture 

and ethos to improve well-being and develop every child’s 

talents and abilities to their fullest potential. 

In 2011, the number of Rights Respecting Schools 

increased from 2,000 to 3,000. Over 800,000 children in 

the UK now attend schools that are developing a rightsrespecting 

approach. 

Child Rights Partners 

Child Rights Partners is inspired by the UN Convention 

on the Rights of the Child and aims at realising and 

embedding a child rights-based approach at the local level 

throughout the UK, thereby improving well-being and 

outcomes for children and young people. In 2011, eight 

local authorities with some of the highest rates of child 

poverty in Europe became child rights partners. They 

committed to put children’s rights at the heart of their 

practice in order to tackle well-being and child poverty. 

Below: David (age 12) is a member of the Seen and Heard group at St Kentigern’s 

Academy in West Lothian. The group’s 2011 film on child poverty in the UK won 

a Rotary International Young Citizen’s Award. The film captures how it feels for a 

young person living below the poverty line. 

“If there was anything I could 

change about my life, it would 

probably be the way people think 

about people in poverty.” David, 12 

Please help children in the UK, visit unicef.org.uk/ achieve 



Where your money goes 

MONEY 

Where we work and priorities for children 

UNICEF UK depends entirely on voluntary 

contributions to support UNICEF programmes for 

children worldwide. We receive no money from the 

United Nations budget. 

Our total income for 2011 was £95 million, which 

allowed us to make £75.7 million available for 

programmes for children. Of this, £62.4 

million was for emergencies, specific 

programmes or countries chosen by 

UNICEF UK donors, £8.4 million for 

UNICEF’s core programmes for children 

in the greatest need, and £4.8 million for 

UNICEF UK’s advocacy and education programmes in the 

UK, including those of the Baby Friendly Initiative. 

15 

31 

14 

For every £1 

you give to UNICEF UK 

Income by source 

from 2007–11 (£million) 

41 

4 

5 

22p 

2p 

76p 

programmes for children 

administration 

to raise another pound 

Based on average over the last 5 years. 



Please help more children, visit unicef.org.uk/ achieve

Nimco and her children travelled for 

15 days before finding sanctuary at a 

camp in Galkayo, Somalia. Muhammad 

(age 4) was malnourished on arrival, but he 

is slowly gaining weight thanks to UNICEF 

supplies of special high-calorie food. 

Saraban, 9, smiles at a 

UNICEF supported 

programme in West 

Bengal, India, where 

UNICEF works to tackle 

child malnutrition. 

38 

27 

This map and table show where UNICEF UK committed money in 2011 

28 

32 

45 3 

23 

18 13 45 

12 

24 

30 

Key to map colours 

8 

40 

36 

47 

33 

10 

42 

43 

50 

48 

UNICEF global programmes 

in 155 countries supported 

via UNICEF headquarters 

UNICEF programmes 

directly supported 

by UNICEF UK 

6 

46 

37 

11 

20 

29 

25 

49 

39 

1 

34 

16 

21 

41 

2 

44 

7 

The map and table show money committed in 2010 only. 

This report also includes achievements in 2010 where we 

transferred money in a previous year. 

Dotted line represents approximately the Line of Control in 

Jammu and Kashmir agreed upon by India and Pakistan. 

The final status of Jammu and Kashmir has not yet been 

agreed upon by the parties. The boundaries and names 

shown and the designations used on this map do not imply 

official endorsement or acceptance by the United Nations. 

17 

26 

22 

35 

9 

19 

1 Afghanistan £32,000 Emergency 

2 Bangladesh £1,050,000 Child survival, Education, Child 

protection 

3 Benin £55,000 Emergency, Education 

4 Bolivia £39,000 Child protection 

5 Brazil £248,000 Education 

6 Bulgaria £158,000 Child protection 

7 Cambodia £32,000 Child protection 

8 Congo, Democratic Republic of £809,000 Child protection, 

Emergency 

 

9 East Timor £81,000 Education 

10 Egypt £240,000 Child survival, Child protection 

11 Ethiopia £1,375,000 Child survival, Child protection, Emergency 

12 Gabon £96,000 HIV 

13 Ghana £121,000 Education 

14 Guyana £135,000 Education 

15 Haiti £1,027,000 Education, HIV, Emergency 

16 India £496,000 Child survival, Education 

17 Indonesia £299,000 HIV 

18 Ivory Coast £98,000 Emergency 

19 Japan £317,000 Emergency 

20 Kenya £3,200,000 Emergency 

21 Kyrgyzstan £217,000 Emergency 

22 Laos £136,000 Child survival 

23 Liberia £1,203,000 Child survival, Emergency 

24 Libya £130,000 Emergency 

25 Madagascar £396,000 Child survival, Education, HIV 

26 Malaysia £31,000 Child protection 

27 Mauritania £179,000 Education 

28 Morocco £5,000 Education 

29 Mozambique £260,000 Child survival, Education 

30 Namibia £30,000 Emergency 

31 Nicaragua £32,000 Emergency 

32 Nigeria £5,000 Education 

33 Occupied Palestinian Territories £33,000 Child survival 

34 Pakistan £706,000 Education, Emergency 

35 Philippines £64,000 Emergency 

36 Romania £135,000 Child protection 

37 Rwanda £59,000 Education 

38 Senegal £315,000 Child survival, Child protection 

39 Somalia £29,785,000 Child survival, Emergency 

40 South Africa £311,000 Education, HIV 

41 Sri Lanka £30,000 Emergency 

42 Sudan, North £99,000 Child survival 

43 Sudan, South £359,000 Child survival, Emergency 

44 Thailand £32,000 Policy and Child participation 

45 Togo £90,000 Child survival 

46 Turkey £78,000 Education 

47 Uganda £380,000 Child survival, Education 

48 Ukraine £68,000 HIV 

49 Yemen £6,215,000 Child survival, Education, Emergency 

50 Zimbabwe £600,000 Emergency 

includes support from the UK Government 

In addition, we committed £8,146,000 to UNICEF global programmes, 

£4,382,000 to our regional work in Eastern and Southern Africa, 

£659,000 to our work in the Middle East and North Africa, and 

£203,000 match funded by the Gates Foundation. We also spent 

£506,000 on International Inspiration, part of the international social 

legacy of the London 2012 Olympics. At the end of 2011, we had yet 

to send £5,048,000. 

Please help more children, visit unicef.org.uk/ achieve 



THANK YOU 

Thank you to all our individual supporters, runners, trekkers, 

schools, campaigners, event organisers, community fundraisers, 

corporate partners, trusts, foundations and grant-making bodies 

who helped us achieve so much for children in 2011. 

Youth Champions and campaigners 

Oyinlola Akinde 

Daniel Baron 

Jack Baskerville 

Frances Bernhardt 

Jo Bracken 

Hanna Coakley 

Skye Curtis 

Linda Epstein 

Robert Graham 

Rachel Hall 

Daisy Haywood 

Luke Hughes 

Gregory James 

Emily Midddleton 

Ash Nair 

Shereen Farooque Patel 

Harry Phinda 

Emily Reed 

Katie Reeves 

Sara Saleh 

Eesa Siddiqui 

Ruby Smith 

Micha Vidot 

Trusts, foundations and grant making bodies 

Ahmadiyya Muslim Jamaat International 

Band Aid Trust 

The Bascule Charitable Trust 

The Children’s Investment Fund Foundation 

City Bridge Trust 

City Charitable Trust 

Constance Travis Charitable Trust 

Evan Cornish Foundation 

Guernsey Overseas Aid Commission 

HSE Catherwood Family Charitable Trust 

The Ingram Trust 

Isle of Man Overseas Aid Committee 

Jersey Overseas Aid Commission 

Kate MacAskill Foundation 

Kwok Charitable Trust 

The Lake Foundation 

The Marr-Munning Trust 

The Myristica Trust 

Open Society Foundation 

Popli Khalatbari Charitable Foundation 

Rowan Charitable Trust 

World Jewish Relief 

Global Guardians 

Global Guardians are supporters 

who have committed to make an 

annual gift to enable children to 

survive and thrive. 

Mr and Mrs Allan 

George and Donna Bompas 

Mr Patsy Byrne 

Mrs Karina Choudhrie 

Kevin Fenlon 

Professor Janet Garton 

Lady Haskins 

Sue and Clive Heavens 

Stephen and Tiina Ives 

Dr Robert and Mrs Adrianne Ker 

Adam and Elizabeth Knight 

Christina Knudsen 

Alan and Ann Leslie 

Mark and Rachel Makepeace 

Peter and Barbara Rogers 

Robert Scott 

Peter and Sue Shipp 

Jane and Jonathan Styles 

Peter and Jan Winslow 

Golfer and UNICEF 

Ambassador Rory McIlroy 

visits one of the nearly 

130 new earthquake-proof 

schools built by UNICEF in 

Port au Prince, Haiti. 




A boy enjoys a sports 

festival in Tanzania. 

He is one of more than 

13 million children reached 

by International Inspiration. 

Our corporate partners 

UNICEF UK Ambassadors, UNICEF Goodwill Ambassadors, Ambassadors and Friends 

of International Inspiration, and high-profile supporters 

Lord Attenborough, CBE 

Duncan Bannatyne, OBE 

Boris Becker 

David Beckham, OBE 

Martin Bell, OBE 

Björk 

Orlando Bloom 

Charley Boorman 

Rob Brydon 

Mark Cavendish, MBE 

Paul Clark 

Jamie Cullum 

Cat Deeley 

Matt Dawson, MBE 

James Ellington 

Sir Alex Ferguson, CBE, and the 

Manchester United team 

Ralph Fiennes 

Baroness Tanni Grey-Thompson, DBE 

Louise Hazel 

Sir Chris Hoy 

Eddie Izzard 

Colin Jackson, CBE 

Jemima Khan 

Lemar 

Denise Lewis, OBE 

Dame Ellen MacArthur, DBE 

Ewan McGregor 

Elle Macpherson 

Russ Malkin 

Sir Roger Moore, KBE 

James Nesbitt 

Andrew O’Hagan 

Sir Matthew Pinsent, CBE 

Oscar Pistorius 

The Puppini Sisters 

Lord Puttnam, Kt, CBE 

Rankin 

Vanessa Redgrave, CBE 

Simon Reeve 

Claudia Schiffer 

Michael Sheen 

Jon Snow 

Sharleen Spiteri 

Trudie Styler 

Robbie Williams 

With special thanks to HRH The Duke 

and Duchess of Cambridge 

UNITED FOR CHILDREN 

Other supporters 

Mr D Bannatyne, OBE 

Mr & Mrs Bendahan 

Dr D Denvir 

The Haghani Family 

Mr & Mrs A Howard 

The J Isaacs Charitable Trust 

Mr & Mrs Kawkabani 

Mr J Kinder 

Medicor Foundation Liechtenstein 

Mrs G Milner 

Mr A & Mrs M Mittal 

Mr & Mrs T Natsis 

Mr C Rokos 

Lord M Saatchi 

Edmond J. Safra Philanthropic Foundation 

The Wheatley Family 

Please help more children, visit unicef.org.uk/achieve 

UNICEF UK is deeply grateful to the 185 supporters who left a legacy of life for the 

children of the world through gifts in their Wills in 2011. We applaud their foresight 

and leadership in protecting future generations of children. 



HELP SAHEL NOW 

Emergency in West Africa 

In 2012, UNICEF is profoundly concerned 

about the more than one million children under 

the age of 5 who are going to need specialist 

treatment in feeding centres because of lifethreatening 

severe malnutrition in the Sahel 

region of West and Central Africa. If we do not 

reach them now, one in two could die. 

Thanks to supporters, UNICEF has already 

helped to treat more than 300,000 severely 

malnourished children under the age of 5 since 

the start of the year. But we need your help to 

reach every child. 

The plight of the children of the Sahel is 

exacerbated by the effects of climate change, 

as well as limited access to health care, 

clean water, education and protection 

services. As ever, our emergency work 

dovetails with our long-term programmes 

to deliver lasting change for children. 

“The children at risk today in the Sahel are not mere statistics. 

They are individual girls and boys, and each has the right to 

survive. We must not fail them. The challenge is great and the 

window is closing.” Tony Lake, UNICEF Executive Director 

Please donate, campaign or raise money to 

help UNICEF’s work to save and transform 

children’s lives around the world. 

LIFE STORY : Alimou 

Halima lives with her husband and two 

children Alimou (8 months) and Ismael 

(2 years) at a refugee camp in Niger, close 

to the Mali border. 

“I fled Mali in a panic following violence. 

We walked 30 miles and had nothing to 

eat. Alimou became ill very quickly with 

diarrhoea and vomiting.” 

Alimou weighed just 5 kg and was 

severely malnourished when he arrived at 

the camp. Thanks to UNICEF supporters, 

he has received life-saving food three 

times a day. Alimnou is now 7 kg, but still 

needs to gain more weight. Halima says, 

“I feel better now because Alimou is also 

better. I am so relieved. He now plays 

with his brother.” 

DONATE 

Please set up a regular gift of £2 

a month (or your own amount). 

Please use the detachable 

donation form on the right or visit: 

unicef.org.uk/achieve 

CAMPAIGN 

Take action to help build a 

better life for every child 

unicef.org.uk/campaigns 

RAISE MONEY 

Run, cycle or trek to support 

UNICEF’s work for children 

unicef.org.uk/fundraise 




Frank and Pat Thorn, Surrey 

Frank and Pat Thorn had been committed 

supporters of UNICEF for a number of years 

before they decided together to leave gifts 

to UNICEF in their Wills. 

Frank and Pat Thorn 

In 2000 Frank explained that their decision 

to pledge these gifts stemmed from his career in education 

as well as his experiences travelling with other UNICEF 

volunteers to Sudan and Kenya. 

Frank explains his motivation: “It is very reassuring to feel 

that because of my intense interest in the work of UNICEF 

with children worldwide, that even after I have passed 

away, some of my interest will be preserved by a donation 

towards their work.” 

UNICEF was extremely saddened by Frank’s death in 2001. 

We lost an invaluable supporter who had generously and 

energetically given his time to help raise money, as well as 

heighten awareness of UNICEF’s work. Pat continues to be 

an active supporter. 

UNICEF Inspired Gifts 

UNICEF Inspired Gifts are 

real, life-saving and life-changing items 

that we supply to children and families 

around the world. Here are some of 

the Inspired Gifts that our supporters 

bought in 2011 to improve the lives of 

vulnerable children: 

School kits for more than 

1,600 children 

Mosquito nets to protect 2,600 

families against malaria 

Measles vaccines to protect over 

24,600 children against this killer 

disease. 

In return, you receive a personalised gift 

card or eGreeting. Please visit: 

unicef.org.uk/inspiredgifts 

 

Yes, I would like to help UNICEF with a regular gift of: 

£2 a month or other £ a month (please specify) 

To save costs, please note the 1st payment will be debited on or around 

the 7th of the month. 

Name(s) of Account Holder(s) 

Instruction to your Bank or 

Building Society to pay by Direct Debit 

Please pay the United Kingdom Committee for UNICEF Direct Debits from the account detailed in 

this instruction, subject to the safeguards assured by the Direct Debit Guarantee. I understand that 

this instruction may remain with UNICEF and, if so, details will be passed electronically to my Bank or 

Building Society. 

Signature 

Date 

Registered Charity No. 1072612 

Bank/building society account number Branch sort code 

Name and full address of Bank or Building Society 

To: The Manager (Bank/Building Society) 

Address 

Postcode 

- - 

For office use only UNICEF ref number: 

Please fill in your full name and address so we can reclaim the tax on your gift. 

Mr/Mrs/Miss/Ms Initials Surname 

Address 

Postcode 

Email and phone are cost-effective ways of communicating with supporters. 

If you are happy to hear from us, please enter your details below. 

Email 

Originator’s ID number: 

9 4 0 4 4 1 

Telephone 

UNICEF occasionally allows other similar organisations to write to our supporters. 

If you prefer not to be contacted in this way, please tick this box.

OBJECTIVES 

2012 

We aim to raise £59.7 million for UNICEF’s work for children. 

We aim to raise at least £2.5 million for children from our fourth 

Soccer Aid celebrity football match and telethon before the 2012 UEFA 

European Championships. 

For the London 2012 Olympic Games, we will celebrate the success of 

International Inspiration that has used the power of sport to enrich the lives 

of more than 13 million children in 20 countries. 

We will work to keep the UK Government on track to commit 0.7 per cent 

of Gross National Income in overseas aid by 2013 and to maintain its 

commitment to end child poverty in the UK by 2020. 

We will call on the UK Government to put the needs of children at the heart 

of the Rio+20 UN Conference on Sustainable Development and seize the 

opportunity to help save and transform children’s lives. 

 

my donation 

No stamp 

needed, but 

using one 

helps more 

children. 

© UNICEF and The Sun/Djibouti/Edwards 


Freepost CL885 

Billericay CM12 0BR

Photo credits 

Front cover 

© UNICEF/NYHQ2010-2563/LeMoyne 

Inside front cover 

© II/Tanzania11 

Page 2 

© UNICEF/Kenya11/Schermbrucker 

Page 3 

© UNICEF/HQ11-0645/Asselin 

Page 4 

© UNICEF/HQ11-1018/Holt 

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© UNICEF/Somalia11/Mony 

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Top: © UNICEF/HQ11-1747/Grarup 

Bottom: © UNICEF/UK11/Grarup 

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© UNICEF/Kenya11Modola 

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© UNICEF/Kenya11 

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Left: © UNICEF/Somalia11/Mony 

Right: ©UNICEF/Ethiopia11/Getachew 

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© UNICEF/HQ11-2069/Dormino 

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Left: © UNICEF/HQ11-1577/Dormino 

Top right: © UNICEF/NYHQ11-2080/ 

Dormino 

Bottom right: © UNICEF/NYHQ11-2086/ 

Dormino 

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Right: © UNICEF/HQ11-2254/Dormino 

Page 13 

© Viguerie/Reportage by Getty Images 

for UNICEF 

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Right: © UNICEF/HQ11-0648/Asselin 

Page 15 

Top: © UNICEF/HQ11-1434/Diffidenti 

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© UNICEF/Niger11 

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© UNICEF/HQ11-1525/Zaidi 

Page 18 

Left: © UNICEF/Barclays Wheels for Change 

Right: © UNICEF/Congo11/Modola 

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Edwards 

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Rudovsky 

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Centre: © II/T&T10/Duffy 

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Left: © UNICEF/HQ12-0243/Asselin 

Right: © UNICEF/Niger12/Lopez 

Inside back cover 

Left: © UNICEF/NYHQ2011-2215/Dormino 

Sarania, 9, stands in her new 

classroom in Port au Prince, 

Haiti. The school is one of more 

than 190 child friendly and 

earthquake-proof schools built 

with UNICEF assistance since 

the earthquake in 2010. Sarania 

wants to stay at school so that 

she can become a nurse.

UNICEF has saved and changed more children’s 

lives than any other humanitarian organisation. 

Twenty-five years ago, only 10 per cent of the world’s 

children were immunised. Today, thanks to UNICEF’s 

leadership, more than 80 per cent of children are immunised. 

In 2011, UNICEF helped vaccinate 36 million children. 

Each year, immunisation saves the lives of around 2.5 million 

children under the age of five. 

Thirty-five years ago, fewer than half of all children in the 

developing world went to primary school. Now, 90 per cent 

benefit from primary education. 

Fifty-five years ago, only 10 per cent of the world’s people 

had access to safe drinking water. Now, 87 per cent of 

people can drink safe water. 

How UNICEF works for every child 

UNICEF’s approach is to use low-cost, highly effective 

solutions to transform children’s lives. The most 

disadvantaged children are our priority. 

Nine out of 10 UNICEF staff members work in the field. 

As a leader for the world’s children, UNICEF has powerful 

partnerships with global organisations, governments and 

grassroots organisations. 

UNICEF’s programmes are long-term, sustainable, focused, 

and cost-effective. 

UNICEF receives no funding from the United Nations budget; 

all financial support comes from voluntary contributions. 

Front cover: 

Jacqueline, 7, lives in a camp for earthquake 

victims in Port-au-Prince, Haiti. 

She works as a domestic servant, and 

does not go to school or own any toys. 

Since the earthquake in December 2010, 

UNICEF has helped to provide 1.7 million 

people with safe water and sanitation, 

immunise more than 1.9 million children, 

reunited over 1,200 children with their 

families, and enabled 720,000 children to 

return to school. 

We need support so we can help more 

children like Jacqueline to get the chance to 

go to school and escape a life of poverty. 

unicef.org.uk 


30a Great Sutton Street 

London EC1V 0DU 

Telephone: +44 (0)20 7490 2388 

Fax: +44 (0)20 7250 1733 

Email: helpdesk@unicef.org.uk 

Websites 

www.unicef.org.uk 

www.babyfriendly.org.uk 

www.childwellbeing.org.uk 

The United Kingdom 

Committee for UNICEF 

Company Limited by Guarantee 

Registered in England and Wales 

Number 3663181 

Registered Charity Number 1072612 

Editor 

Christian Humphries 

Design 

haas design 

www.haasdesign.co.uk 

Children in the poorest communities 

will be hit hardest by climate change. 

UNICEF UK is committed to minimising 

our environmental impact and reducing 

our carbon footprint by at least 5 per 

cent per year. Find out more at 

www.unicef.org.uk/climatechange 

We need you to help us reach every child. 

Printed on 100 per cent recycled paper

UNICEF UK Works for Children

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