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UNICEF UK Trustees Report and Financial Statements 2010

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The United Kingdom Committee for <strong>UNICEF</strong><br />

<strong>Report</strong> of the <strong>Trustees</strong><br />

For the year ended 31 December <strong>2010</strong><br />

st<strong>and</strong>ards of care in maternity hospitals, community health services <strong>and</strong> universities<br />

that educate midwives <strong>and</strong> health visitors.<br />

During <strong>2010</strong>, a record 176 hospitals, health centres <strong>and</strong> universities received a Baby<br />

Friendly award (93 accreditations <strong>and</strong> 83 certificates of commitment). The new<br />

accreditations mean that approximately 130,000 children were born in areas where<br />

care practices around breastfeeding had improved during <strong>2010</strong>. We also trained<br />

more than 2,300 health professionals in the <strong>UK</strong>, which will lead to a higher st<strong>and</strong>ard<br />

of care for new mothers <strong>and</strong> babies. This work is funded by charging the NHS for<br />

our services.<br />

The Scottish <strong>and</strong> Welsh Governments have continued to support the implementation<br />

of the Baby Friendly Initiative by providing <strong>UNICEF</strong> <strong>UK</strong> with grants to employ Baby<br />

Friendly professional leads for Scotl<strong>and</strong> <strong>and</strong> Wales. A member of staff with the same<br />

responsibilities is employed directly by Northern Irel<strong>and</strong>’s Public Health Agency.<br />

In July, Anne Milton MP, Minister for Public Health, visited Bristol Primary Care<br />

Trust. Subsequently, there has been an ongoing dialogue, including ministerial<br />

meetings, between the English Department of Health <strong>and</strong> the Baby Friendly Initiative<br />

about the position of breastfeeding in the coalition government’s health policy. This<br />

has led to an invitation to Baby Friendly to submit a breastfeeding outcome for the<br />

public health White Paper. This continues the collaborative work over the past few<br />

years between the Baby Friendly Initiative <strong>and</strong> the Department of Health.<br />

The Baby Friendly Initiative also developed a new child rights-based course designed<br />

to provide neonatal staff with the background knowledge <strong>and</strong> practical skills they<br />

need in order to support mothers to initiate <strong>and</strong> maintain lactation within the<br />

neonatal setting. The course will help further the principle of “child rights for all” <strong>and</strong><br />

ensure minimum st<strong>and</strong>ards of care for the most vulnerable children for whom<br />

breast-milk can make the biggest difference.<br />

The provision of a new bottle-feeding leaflet furthers the Baby Friendly Initiative’s<br />

aim that parents should receive evidence-based, impartial advice on how to feed<br />

their baby <strong>and</strong> receive support for whatever decision they make. Following the<br />

advice in the leaflet will help minimise the risks associated with bottle-feeding <strong>and</strong><br />

promote bonding between parent <strong>and</strong> child.<br />

7

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