UNICEF UK Trustees Report and Financial Statements 2010

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The United Kingdom Committee for UNICEF Report of the Trustees For the year ended 31 December 2010 UNICEF UK’s main objectives for 2010 were to: • Make £33.7 million available to spend on programmes for children worldwide. Outcome: £63.2 million made available for programmes for children. • Launch Put it Right, a new child rights based initiative Outcome: Put it Right renewed our efforts to promote children’s rights at the highest feasible institutional level and demonstrated how UNICEF’s work helps children to survive and thrive. By telling real-life stories of children around the world through a coordinated advertising and marketing campaign, Put it Right showed how fulfilling children’s rights are fundamental to building a better world. The initiative helped us deliver a record sum for programmes for children and achieve many of our advocacy aims through moving and inspiring rights-based communications and events. • Develop the Child Friendly Communities Initiative, with 12 UK local authorities or Children’s Trusts from diverse socioeconomic and geographical settings meaningfully engaged in a pilot phase. Outcome: 13 local authorities from diverse socioeconomic areas began to pilot the Child Friendly Communities programme with UNICEF UK. • Launch Carbon Positive, an innovative alternative to carbon offsetting that raises funds to help children adapt to their changing climate. Outcome: Carbon Positive was launched, offering businesses and individuals the opportunity to help children affected by the impacts of climate change. We recruited the first corporate supporters of Carbon Positive, setting the programme up to achieve significant success in 2011 and beyond. • Stage the third Soccer Aid football match and telethon before the 2010 FIFA World Cup. Outcome: The 2010 Soccer Aid event was the most successful to date, raising £2.5 million for children affected by the earthquake in Haiti and for child survival programmes in Madagascar, Peru and Guinea. • Exceed our five-year target to raise £15 million for the Unite for Children, Unite against AIDS campaign. Outcome: UNICEF UK supporters have donated more than £17.5 million to the Unite for Children, Unite against AIDS campaign, including over £2.1 million in 2010. • Continue to expand our delivery of International Inspiration, part of the international social legacy of the London 2012 Olympic and Paralympic Games, by supporting sport-related programmes in 3 new countries and identifying a further 2 countries for 2011, helping to enrich the lives of 12 million children and young people in 20 countries through physical education, sport and play. Outcome: Programmes began in three new countries: Turkey, Pakistan, and Indonesia. International Inspiration programmes continued in UK, India, Bangladesh, Jordan, Malaysia, Mozambique, Nigeria, Trinidad and Tobago, and South Africa. Programmes in Azerbaijan, Brazil, Zambia and Palau received their final funds. The number of children International Inspiration reached by the end of 2010 was 6.9 million, including 2.5 million during 2010. 2
The United Kingdom Committee for UNICEF Report of the Trustees For the year ended 31 December 2010 Activities and achievements in 2010 We have structured the reports of UNICEF UK’s achievements in 2010 according to UNICEF’s five key global priorities for children. a. Young child survival and development Every child has the right to survive and to be as healthy as possible. Yet every hour of every day, more than 1,000 children under the age of five die 1 . Simple, low-cost, solutions can prevent most of these deaths. Every year, UNICEF saves the lives of many children by vaccinating against illnesses such as measles, providing proper food and clean water, enabling mothers to receive proper health care during pregnancy, and supplying families with mosquito nets treated with insect repellent. Simple solutions save lives. In support of Millennium Development Goal 4, by 2015 UNICEF aims to reduce the mortality rate of children under the age of five by two-thirds. UNICEF UK committed £9.3 million to support our vital work in child survival and development in the developing world – preventing the needless deaths of babies and infants below the age of five. Tetanus Every year, maternal and neonatal tetanus (MNT) kills around 59,000 newborn babies and a significant number of mothers. 2 Caused by tetanus spores present in unsanitary conditions during childbirth, the disease spreads rapidly throughout the body. UNICEF has helped make great progress in the global drive to eliminate deaths from MNT. For the fifth consecutive year, UNICEF UK’s partnership with Procter and Gamble has supported MNT immunisation. In the last three months of 2010, the ‘one pack one vaccine’ campaign in conjunction with Pampers and other Procter and Gamble brands, donated the cost of one tetanus vaccine to UNICEF UK for every pack sold. UK retailers such as Tesco and Morrisons also supported the campaign. In total, the initiative provided more than 41.5 million vaccines, helping to save the lives of many thousands of mothers and babies. End Water Poverty Every day more than 4,000 children die of diseases caused by poor sanitation and dirty water. Nearly one in five deaths of children under the age of five is due to diarrhoea. Throughout 2010, UNICEF UK campaigners continued to urge the UK Government to support the global initiative on Sanitation and Water for All. On World Water Day (22 March), we took part in the world’s longest toilet queue to highlight 1 Inter-agency Group on Child Mortality, 2008. [In 2008, 8.8 million children died before their fifth birthday.] 2 Global, Regional and National Causes of Child Mortality, www.lancet.com, 12 May 2010. 3
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