UNICEF UK Trustees Report and Financial Statements 2010
UNICEF UK Trustees Report and Financial Statements 2010
UNICEF UK Trustees Report and Financial Statements 2010
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The United Kingdom Committee for <strong>UNICEF</strong><br />
<strong>Report</strong> of the <strong>Trustees</strong><br />
For the year ended 31 December <strong>2010</strong><br />
<strong>UNICEF</strong> <strong>UK</strong>’s main objectives for <strong>2010</strong> were to:<br />
• Make £33.7 million available to spend on programmes for children worldwide.<br />
Outcome: £63.2 million made available for programmes for children.<br />
• Launch Put it Right, a new child rights based initiative<br />
Outcome: Put it Right renewed our efforts to promote children’s rights at the<br />
highest feasible institutional level <strong>and</strong> demonstrated how <strong>UNICEF</strong>’s work helps<br />
children to survive <strong>and</strong> thrive. By telling real-life stories of children around the<br />
world through a coordinated advertising <strong>and</strong> marketing campaign, Put it Right<br />
showed how fulfilling children’s rights are fundamental to building a better world.<br />
The initiative helped us deliver a record sum for programmes for children <strong>and</strong><br />
achieve many of our advocacy aims through moving <strong>and</strong> inspiring rights-based<br />
communications <strong>and</strong> events.<br />
• Develop the Child Friendly Communities Initiative, with 12 <strong>UK</strong> local authorities or<br />
Children’s Trusts from diverse socioeconomic <strong>and</strong> geographical settings<br />
meaningfully engaged in a pilot phase.<br />
Outcome: 13 local authorities from diverse socioeconomic areas began to pilot<br />
the Child Friendly Communities programme with <strong>UNICEF</strong> <strong>UK</strong>.<br />
• Launch Carbon Positive, an innovative alternative to carbon offsetting that raises<br />
funds to help children adapt to their changing climate.<br />
Outcome: Carbon Positive was launched, offering businesses <strong>and</strong> individuals<br />
the opportunity to help children affected by the impacts of climate change. We<br />
recruited the first corporate supporters of Carbon Positive, setting the<br />
programme up to achieve significant success in 2011 <strong>and</strong> beyond.<br />
• Stage the third Soccer Aid football match <strong>and</strong> telethon before the <strong>2010</strong> FIFA<br />
World Cup.<br />
Outcome: The <strong>2010</strong> Soccer Aid event was the most successful to date, raising<br />
£2.5 million for children affected by the earthquake in Haiti <strong>and</strong> for child survival<br />
programmes in Madagascar, Peru <strong>and</strong> Guinea.<br />
• Exceed our five-year target to raise £15 million for the Unite for Children, Unite<br />
against AIDS campaign.<br />
Outcome: <strong>UNICEF</strong> <strong>UK</strong> supporters have donated more than £17.5 million to the<br />
Unite for Children, Unite against AIDS campaign, including over £2.1 million in<br />
<strong>2010</strong>.<br />
• Continue to exp<strong>and</strong> our delivery of International Inspiration, part of the<br />
international social legacy of the London 2012 Olympic <strong>and</strong> Paralympic Games,<br />
by supporting sport-related programmes in 3 new countries <strong>and</strong> identifying a<br />
further 2 countries for 2011, helping to enrich the lives of 12 million children <strong>and</strong><br />
young people in 20 countries through physical education, sport <strong>and</strong> play.<br />
Outcome: Programmes began in three new countries: Turkey, Pakistan, <strong>and</strong><br />
Indonesia. International Inspiration programmes continued in <strong>UK</strong>, India,<br />
Bangladesh, Jordan, Malaysia, Mozambique, Nigeria, Trinidad <strong>and</strong> Tobago, <strong>and</strong><br />
South Africa. Programmes in Azerbaijan, Brazil, Zambia <strong>and</strong> Palau received their<br />
final funds. The number of children International Inspiration reached by the end<br />
of <strong>2010</strong> was 6.9 million, including 2.5 million during <strong>2010</strong>.<br />
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