UNICEF UK Trustees Report and Financial Statements 2010

The United Kingdom Committee for UNICEF
Report of the Trustees
For the year ended 31 December 2010
UNICEF UK’s main objectives for 2010 were to:
• Make £33.7 million available to spend on programmes for children worldwide.
Outcome: £63.2 million made available for programmes for children.
• Launch Put it Right, a new child rights based initiative
Outcome: Put it Right renewed our efforts to promote children’s rights at the
highest feasible institutional level and demonstrated how UNICEF’s work helps
children to survive and thrive. By telling real-life stories of children around the
world through a coordinated advertising and marketing campaign, Put it Right
showed how fulfilling children’s rights are fundamental to building a better world.
The initiative helped us deliver a record sum for programmes for children and
achieve many of our advocacy aims through moving and inspiring rights-based
communications and events.
• Develop the Child Friendly Communities Initiative, with 12 UK local authorities or
Children’s Trusts from diverse socioeconomic and geographical settings
meaningfully engaged in a pilot phase.
Outcome: 13 local authorities from diverse socioeconomic areas began to pilot
the Child Friendly Communities programme with UNICEF UK.
• Launch Carbon Positive, an innovative alternative to carbon offsetting that raises
funds to help children adapt to their changing climate.
Outcome: Carbon Positive was launched, offering businesses and individuals
the opportunity to help children affected by the impacts of climate change. We
recruited the first corporate supporters of Carbon Positive, setting the
programme up to achieve significant success in 2011 and beyond.
• Stage the third Soccer Aid football match and telethon before the 2010 FIFA
World Cup.
Outcome: The 2010 Soccer Aid event was the most successful to date, raising
£2.5 million for children affected by the earthquake in Haiti and for child survival
programmes in Madagascar, Peru and Guinea.
• Exceed our five-year target to raise £15 million for the Unite for Children, Unite
against AIDS campaign.
Outcome: UNICEF UK supporters have donated more than £17.5 million to the
Unite for Children, Unite against AIDS campaign, including over £2.1 million in
2010.
• Continue to expand our delivery of International Inspiration, part of the
international social legacy of the London 2012 Olympic and Paralympic Games,
by supporting sport-related programmes in 3 new countries and identifying a
further 2 countries for 2011, helping to enrich the lives of 12 million children and
young people in 20 countries through physical education, sport and play.
Outcome: Programmes began in three new countries: Turkey, Pakistan, and
Indonesia. International Inspiration programmes continued in UK, India,
Bangladesh, Jordan, Malaysia, Mozambique, Nigeria, Trinidad and Tobago, and
South Africa. Programmes in Azerbaijan, Brazil, Zambia and Palau received their
final funds. The number of children International Inspiration reached by the end
of 2010 was 6.9 million, including 2.5 million during 2010.
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