UNICEF UK Trustees Report and Financial Statements 2010

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The United Kingdom Committee for UNICEF Report of the Trustees For the year ended 31 December 2010 profitability in 2010. The new arrangements took effect from August and removed many of the financial risks to UNICEF UK associated with this area of fundraising. Total income for cards and gifts, including donations with orders totalled £715,000. Of this, donations with orders totalled £261,000, demonstrating the continued generosity of supporters. In addition, purchases of UNICEF Inspired Gifts totalled £277,000, down by 2 per cent compared to 2009. Inspired Gifts are real, life-saving and life-changing gifts that help vulnerable children in simple practical ways. Here are some examples of the gifts purchased by supporters in the UK: • Over 8,000 chickens to improve nutrition for Malawi children • Measles vaccines to protect over 20,000 children against this killer disease • Midwifery and medical equipment to assist safe delivery of over 850 babies • Water pumps to 42 communities, helping to provide clean, safe water. • Emergency water kits to over 600 families, providing buckets, water purification tablets, soap and other hygiene equipment. Looking ahead Strategic Framework 2011–15 UNICEF UK has adopted a new Five Year Strategic Framework that has the priority objectives of Maximising the amount of money we raise to spend on children; by 2015 making at least £52.8 million per year available for programmes for children worldwide. Embedding child rights at all levels of UK government (domestic and international) and other relevant institutions throughout the UK. Operational Plan 2011–12 We have adopted a two-year operational plan for 2011-12, replacing our previous annual planning approach. We start work on our new goals in a challenging environment. The economic downturn and the Government’s responses appear likely to lead to job losses, more competition for donations, a difficult policy environment for children and young people, and significant challenges to the funding and organisation of the public sector. At the same time, there may also be opportunities for our UK programmes to provide good value, high quality services to UK government institutions. We nevertheless aim to raise £52.5 million in 2011, rising to £59.7 million in 2012 (not including income from the Department for International Development), making at least £37.5 million available in 2011 for UNICEF’s work with and for children, rising to £43.3 million in 2012. We will focus our efforts on recruiting and retaining committed long-term donors across all our fundraising areas, driving down costs and ensuring the maximum amount is available to spend on children. 28
The United Kingdom Committee for UNICEF Report of the Trustees For the year ended 31 December 2010 UNICEF UK will continue towards our International Inspiration goal of providing physical education, sport and play to improve the lives of 12 million children and young people in 20 countries by the start of the London 2012 Olympic Games. In 2011, we will raise £5.3 million to enable us to achieve this goal, with a further £4.5 million to be raised in 2012. We will work in coalition to keep the UK Government on track to commit 0.7 per cent of Gross National Income as Official Development Assistance by 2013, and to develop innovative sources of financing, including for climate change adaptation. We will advocate for DFID to take a child rights based and equity approach to development and climate change adaptation programmes, and that UK aid should remain committed to HIV, water and sanitation and climate change. UNICEF UK will work to achieve broad child rights-oriented legislative change in the devolved nations of the UK and in key pieces of UK legislation and policy affecting children. We will lobby the government to maintain its commitment to end child poverty by 2020, and to use a child rights-based approach in order to tackle the issue. To build pressure on politicians for these policy change objectives, we will treble the number of supporters actively campaigning with UNICEF UK. We will continue to focus our UK programme work on embedding children’s rights at the highest feasible institutional level. Increasing numbers of schools will actively engage with our Rights Respecting Schools Award programme. We will support all relevant NHS trusts and universities to make progress towards Baby Friendly accreditation at a time of significant organisational uncertainty for the NHS. To support this aim, we will advocate for the inclusion of breastfeeding outcomes in the Public Health Outcomes Framework. UNICEF UK will build on the foundations of our work on Put It Righ to develop a strategy to make sure that we use the strength of the UNICEF brand to greatest effect in supporting our objectives. We will also take a thorough and proactive approach to organisation development, with the goal of all staff achieving breakthrough results for children, while having a manageable workload, being happy in their work, and feeling fairly treated. Financial review Income In describing our activities and achievements above, we have reported that UNICEF UK’s total income for 2010 was £81.3 million. This represents an increase of 23.8 per cent over our 2009 income. The increase was only possible because of the continuing generosity of our supporters who share our desire to put right the wrongs that children face worldwide: in particular, their generous response to the emergencies in Haiti and Pakistan. The Department for International Development (DFID) continue to contribute substantial amounts to UNICEF’s humanitarian emergency response, including vital funds for UNICEF’s work in lower profile emergencies arising from the conflict in the Democratic Republic of Congo and in Somalia, as well as for high profile emergencies such as the Pakistan floods. 29
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UNICEF UK Trustees Report and Financial Statements 2010

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