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UNICEF UK Trustees Report and Financial Statements 2010

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The United Kingdom Committee for <strong>UNICEF</strong><br />

<strong>Report</strong> of the <strong>Trustees</strong><br />

For the year ended 31 December <strong>2010</strong><br />

<strong>Report</strong> of the <strong>Trustees</strong><br />

The <strong>Trustees</strong> present their annual report <strong>and</strong> the audited financial statements for the<br />

year ended 31 December <strong>2010</strong>.<br />

Objectives of <strong>UNICEF</strong> <strong>UK</strong><br />

<strong>UNICEF</strong> <strong>UK</strong> is one of 36 <strong>UNICEF</strong> national organisations based in industrialised<br />

countries. <strong>UNICEF</strong> (the United Nations Children’s Fund) is the world’s leading<br />

organisation working for children <strong>and</strong> their rights. <strong>UNICEF</strong> works with families, local<br />

communities, partners <strong>and</strong> governments in more than 190 countries to help every<br />

child realise their full potential. In everything we do, the most disadvantaged children<br />

<strong>and</strong> the countries in greatest need have priority.<br />

<strong>UNICEF</strong> <strong>UK</strong> raises funds for <strong>UNICEF</strong>’s emergency <strong>and</strong> development work around<br />

the world <strong>and</strong> advocates for lasting change for children worldwide. This includes, for<br />

example, working to change government policies <strong>and</strong> practices that are detrimental<br />

to child rights in the <strong>UK</strong> <strong>and</strong> internationally.<br />

<strong>UNICEF</strong> <strong>UK</strong>’s vision, mission <strong>and</strong> values<br />

Our vision is a world fit for children.<br />

Our mission is to champion children’s rights <strong>and</strong> to win support <strong>and</strong> raise money for<br />

our work with children everywhere.<br />

Our values are:<br />

• To be child focused, putting the best interests of children at the heart of<br />

everything we do, involving children <strong>and</strong> including them in decisions that affect<br />

them<br />

• To be rights based, reflecting the spirit of the UN Convention on the Rights of<br />

the Child in everything we do<br />

• To be effective, acting professionally <strong>and</strong> delivering on our promises, using<br />

money effectively to meet <strong>and</strong> exceed people’s expectations, achieving tangible<br />

improvements for children <strong>and</strong> providing timely <strong>and</strong> useful feedback<br />

• To be cooperative, listening <strong>and</strong> underst<strong>and</strong>ing other viewpoints <strong>and</strong> working<br />

with other organisations to build a world fit for children<br />

• To be challenging, both of ourselves to be more effective, creative <strong>and</strong><br />

innovative, <strong>and</strong> challenging others to think <strong>and</strong> act differently towards children<br />

• To act with integrity, being open <strong>and</strong> honest in the way we work with each<br />

other <strong>and</strong> those outside <strong>UNICEF</strong> <strong>UK</strong>, being c<strong>and</strong>id in our reports on the state of<br />

the world’s children <strong>and</strong> refusing to compromise our beliefs in the pursuit of a<br />

world fit for children.<br />

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