UNICEF UK Trustees Report and Financial Statements 2010

The United Kingdom Committee for UNICEF
Report of the Trustees
For the year ended 31 December 2010
Major supporters, trusts and grant-making bodies
UNICEF UK also received £4 million from charitable trusts, foundations, other grantmaking
bodies and major supporters. We are incredibly grateful for the commitment
of these organisations and individuals whose loyalty and generosity helps to sustain
our work for children.
Fundraising groups and volunteers
Through volunteering their time and skills on a wide range of innovative events,
community fundraisers and event organisers raised over £2.5 million in 2010. Our
loyal and dedicated UNICEF Volunteer Groups alone raised over £160,000 for our
work with children. For instance, our Leeds, Aberdeen, East Kent and Benfleet
groups raised more than £50,000 to support child survival in Ghana. In 2010, Ghana
launched a major programme to tackle the high number of infant deaths from
diarrhoea. UNICEF Ghana estimates that diarrhoea is responsible for about 18 per
cent of all deaths among children under the age of five.
Team UNICEF runners raised more than £500,000 for the Unite for Children, Unite
against AIDS campaign. Royal Parks Half Marathon runners raised more than
£240,000 to help children orphaned or left vulnerable by HIV and AIDS. We had 59
Team UNICEF runners in the 2010 Flora London Marathon, raising more than
£85,000 for the Unite campaign. In May, Andrew Warrender from Sterlingshire ran
the Edinburgh Marathon, raising more than £7,700 for children affected by the
earthquake in Haiti.
The Marathon of Marathons event, hosted in October by the private equity company
Campbell Lutyens, raised an estimated £500,000 for UNICEF UK, which we hope to
receive in 2011. The event brought together over 250 people to run the Athens
Marathon for various children’s charities.
In May 2010, UNICEF UK embarked on its third overseas trek. Thirty intrepid
supporters walked for eight hours a day across the Sahara Desert, raising £90,000
for the children of Morocco. On their journey, the trekkers also visited UNICEFsupported
programmes that are addressing the high rate of maternal mortality and
the quality of nursery and primary school education in rural Morocco.
Individual support
UNICEF UK raised £27.5 million through marketing campaigns to our existing
supporters and other members of the public. For instance, our inserts in national
newspapers raised more than £135,000 and recruited more than 350 new
supporters. One insert told the story of Rahima, age 9 from Bangladesh, who was
not vaccinated because she didn’t have an immunisation card. Tragically, she later
contracted polio. We appealed for a donation of £2 a month to help UNICEF supply
immunisation cards, essential vaccines, syringes, training for health workers and
education for parents.
Cards and gifts
In 2010, responding to an increasingly competitive and challenging marketplace,
UNICEF UK introduced a new business model to bolster profitability and deliver
more funds to programmes for children. As with any restructuring of a business,
UNICEF UK incurred one-off costs in implementing the changes, which affected our
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