UNICEF UK Trustees Report and Financial Statements 2010

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The United Kingdom Committee for UNICEF Report of the Trustees For the year ended 31 December 2010 height of the emergency, UNICEF was helping to deliver clean water to 1.2 million people living in temporary shelters. UNICEF quickly established more than 200 temporary learning spaces through the distribution of more than 1,600 tent schools, and soon after the construction of 90 semi-permanent schools, so children could go to school – many for the first time. To ensure a safe environment for children who lost their homes and loved ones, UNICEF also built more than 350 child-friendly spaces, where more than 80,000 children have received counselling to help them overcome their trauma. Then a series of emergencies disrupted the process of rebuilding children’s lives. In September, a typhoon struck Haiti. A deadly epidemic of cholera quickly followed that claimed more than 1,000 lives and left over 23,000 people hospitalised. Once again, UNICEF was one of the first organisations to respond, setting up more than 70 cholera treatment centres and providing medicine, water purification tablets and other supplies. Despite these additional challenges, UNICEF has helped to vaccinate more than 2 million children against life-threatening diseases. UNICEF is supporting more than 720,000 children in 2,000 schools and almost 100,000 children are able to play and learn in over 350 child-friendly spaces. We are grateful to Mrs Safra and the Edmond J. Safra Philanthropic Foundation for making a donation when the devastating earthquake first hit Haiti, and then generously adding further support in later months when the magnitude of the emergency became apparent. UNICEF UK Ambassador Robbie Williams visited Haiti soon after the earthquake. His moving appeal film, shown as part of Soccer Aid 2010, helped to raise more than £450,000 for UNICEF’s relief work. Charlie Simpson, age 7, raised an incredible £210,000 for Haiti by cycling round his local park with his best friend Zac. His fundraising exploits made national headlines and attracted more than 9,000 individual donations, earning him the award for Most Popular Fundraiser in 2010. In response to the emergencies in Haiti and Pakistan, members of the public, regional groups, schools, churches, runners, On Campus societies and other organisations raised a total of £14.1 million. The Club at The Ivy raised more than £65,000 for Haiti via an auction supported by UNICEF UK Ambassador Cat Deeley. Orange, H&M, Manchester United and VISA supported UNICEF’s humanitarian aid response to the major emergencies in Haiti and Pakistan. H&M raised more than £175,000 through rounding up to the nearest pound on goods sold in stores to help children in Haiti. Orange (Everything Everywhere) raised £650,000 for Haiti and £330,000 for Pakistan through text messages (SMS) and staff fundraising activities. For the first time, UNICEF UK was able to ask donors to gift aid their SMS donation. Manchester United donated £80,000 for the Haiti and Pakistan emergencies, while VISA gave £40,000 to the Haiti earthquake appeal. We are also extremely grateful to the Tolkien Trust for their generous support of UNICEF’s emergency work in both 22
The United Kingdom Committee for UNICEF Report of the Trustees For the year ended 31 December 2010 Haiti and Pakistan. Undoubtedly, the rapid and generous response of our UK supporters helped save thousands of young lives. Much work remains as UNICEF, with the help of our UK supporters, continues to build back better for more than half-a-million children still living in temporary shelters. Floods in Pakistan The 2010 monsoon season saw the worst floods in Pakistan’s history, affecting more than 20 million people – half of whom were children. The disaster claimed more than 1,700 lives and damaged or destroyed at least 1.8 million homes. Floodwaters devastated whole towns and villages, washed away roads and bridges, and caused major damage to hospitals, schools and water supplies. The sheer scale of the flooding, covering an area the size of the United Kingdom, presented a huge logistical challenge to UNICEF’s relief efforts. Again, the response from UNICEF UK supporters was phenomenal; by the end of 2010, we had transferred nearly £6.2 million to help the children of Pakistan. One of UNICEF’s immediate priorities was to ensure the availability of clean drinking water to prevent the spread of diseases such as cholera, diarrhoea and dysentery. In the first six months after the floods, UNICEF provided clean water to an unprecedented 3.5 million people daily and sanitation facilities to more than 1.9 million people. UNICEF also worked with partners to immunise more than 9 million children against measles and polio, and provided about 8.5 million children with vitamin A supplementation. The widespread destruction of crops and livestock combined with rising food prices contributed to an alarming rise in malnutrition. In 2010, UNICEF helped 120,000 malnourished women and children with feeding programmes across Pakistan. Community outreach activities, including referral of malnourished children to health services, reached more than 590,000 children under the age of 5 and more than 220,000 pregnant and breastfeeding women. UNICEF also provided shoes, warm clothing and blankets for more than 300,000 women to combat the risk of hypothermia during the cold winter months. UNICEF also sought to get children back to school as quickly as possible, establishing temporary learning centres for 180,000 children. The floods left many separated many thousands of children from loved ones, making them more vulnerable to abuse and exploitation. To combat this, UNICEF created 700 childfriendly spaces for 200,000 children, provide education and play activities as well as psychological support for victims of trauma. Following UNICEF Ambassador Ewan McGregor’s direct response television (DRTV) appeal, our UK supporters gave more than £120,000 for Pakistan’s children. This advert was a first for UNICEF and the charity sector as the main call to action was a SMS donation: more than 40,000 people texted or phoned in support. We reached more than 15 million people through our ambassadors’ social media channels, helping us to further our emergency work for children and encouraging new supporters to raise funds and campaign for children across the world 23
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UNICEF UK Trustees Report and Financial Statements 2010

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