UNICEF UK Trustees Report and Financial Statements 2010

The United Kingdom Committee for UNICEF 

Trustees’ Report and Consolidated 

Financial Statements 

For the year ended 31 December 2010


Trustees’ Report and Financial Statements 

For the year ended 31 December 2010 

Company number 3663181 

Charity number 1072612 

Contents 

Report of the Trustees............................................................................................. 1 

Objectives of UNICEF UK ...................................................................................... 1 

Activities and achievements in 2010...................................................................... 3 

Looking ahead ..................................................................................................... 28 

Financial review ................................................................................................... 29 

Governance ......................................................................................................... 32 

Statement of responsibilities of the Trustees ...................................................... 34 

Independent auditor’s report to the members and Trustees of UNICEF UK...... 36 

Consolidated statement of financial activities ..................................................... 38 

Balance sheets....................................................................................................... 39 

Consolidated cash flow statement ....................................................................... 40 

Notes to the financial statements......................................................................... 41 

Reference and administrative details................................................................... 53


Report of the Trustees 



The Trustees present their annual report and the audited financial statements for the 

year ended 31 December 2010. 

Objectives of UNICEF UK 

UNICEF UK is one of 36 UNICEF national organisations based in industrialised 

countries. UNICEF (the United Nations Children’s Fund) is the world’s leading 

organisation working for children and their rights. UNICEF works with families, local 

communities, partners and governments in more than 190 countries to help every 

child realise their full potential. In everything we do, the most disadvantaged children 

and the countries in greatest need have priority. 

UNICEF UK raises funds for UNICEF’s emergency and development work around 

the world and advocates for lasting change for children worldwide. This includes, for 

example, working to change government policies and practices that are detrimental 

to child rights in the UK and internationally. 

UNICEF UK’s vision, mission and values 

Our vision is a world fit for children. 

Our mission is to champion children’s rights and to win support and raise money for 

our work with children everywhere. 

Our values are: 

• To be child focused, putting the best interests of children at the heart of 

everything we do, involving children and including them in decisions that affect 

them 

• To be rights based, reflecting the spirit of the UN Convention on the Rights of 

the Child in everything we do 

• To be effective, acting professionally and delivering on our promises, using 

money effectively to meet and exceed people’s expectations, achieving tangible 

improvements for children and providing timely and useful feedback 

• To be cooperative, listening and understanding other viewpoints and working 

with other organisations to build a world fit for children 

• To be challenging, both of ourselves to be more effective, creative and 

innovative, and challenging others to think and act differently towards children 

• To act with integrity, being open and honest in the way we work with each 

other and those outside UNICEF UK, being candid in our reports on the state of 

the world’s children and refusing to compromise our beliefs in the pursuit of a 

world fit for children. 

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UNICEF UK’s main objectives for 2010 were to: 

• Make £33.7 million available to spend on programmes for children worldwide. 

Outcome: £63.2 million made available for programmes for children. 

• Launch Put it Right, a new child rights based initiative 

Outcome: Put it Right renewed our efforts to promote children’s rights at the 

highest feasible institutional level and demonstrated how UNICEF’s work helps 

children to survive and thrive. By telling real-life stories of children around the 

world through a coordinated advertising and marketing campaign, Put it Right 

showed how fulfilling children’s rights are fundamental to building a better world. 

The initiative helped us deliver a record sum for programmes for children and 

achieve many of our advocacy aims through moving and inspiring rights-based 

communications and events. 

• Develop the Child Friendly Communities Initiative, with 12 UK local authorities or 

Children’s Trusts from diverse socioeconomic and geographical settings 

meaningfully engaged in a pilot phase. 

Outcome: 13 local authorities from diverse socioeconomic areas began to pilot 

the Child Friendly Communities programme with UNICEF UK. 

• Launch Carbon Positive, an innovative alternative to carbon offsetting that raises 

funds to help children adapt to their changing climate. 

Outcome: Carbon Positive was launched, offering businesses and individuals 

the opportunity to help children affected by the impacts of climate change. We 

recruited the first corporate supporters of Carbon Positive, setting the 

programme up to achieve significant success in 2011 and beyond. 

• Stage the third Soccer Aid football match and telethon before the 2010 FIFA 

World Cup. 

Outcome: The 2010 Soccer Aid event was the most successful to date, raising 

£2.5 million for children affected by the earthquake in Haiti and for child survival 

programmes in Madagascar, Peru and Guinea. 

• Exceed our five-year target to raise £15 million for the Unite for Children, Unite 

against AIDS campaign. 

Outcome: UNICEF UK supporters have donated more than £17.5 million to the 

Unite for Children, Unite against AIDS campaign, including over £2.1 million in 

2010. 

• Continue to expand our delivery of International Inspiration, part of the 

international social legacy of the London 2012 Olympic and Paralympic Games, 

by supporting sport-related programmes in 3 new countries and identifying a 

further 2 countries for 2011, helping to enrich the lives of 12 million children and 

young people in 20 countries through physical education, sport and play. 

Outcome: Programmes began in three new countries: Turkey, Pakistan, and 

Indonesia. International Inspiration programmes continued in UK, India, 

Bangladesh, Jordan, Malaysia, Mozambique, Nigeria, Trinidad and Tobago, and 

South Africa. Programmes in Azerbaijan, Brazil, Zambia and Palau received their 

final funds. The number of children International Inspiration reached by the end 

of 2010 was 6.9 million, including 2.5 million during 2010. 

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Activities and achievements in 2010 

We have structured the reports of UNICEF UK’s achievements in 2010 according to 

UNICEF’s five key global priorities for children. 

a. Young child survival and development 

Every child has the right to survive and to be as healthy as possible. Yet every hour 

of every day, more than 1,000 children under the age of five die 1 . Simple, low-cost, 

solutions can prevent most of these deaths. Every year, UNICEF saves the lives of 

many children by vaccinating against illnesses such as measles, providing proper 

food and clean water, enabling mothers to receive proper health care during 

pregnancy, and supplying families with mosquito nets treated with insect repellent. 

Simple solutions save lives. In support of Millennium Development Goal 4, by 2015 

UNICEF aims to reduce the mortality rate of children under the age of five by 

two-thirds. 

UNICEF UK committed £9.3 million to support our vital work in child survival and 

development in the developing world – preventing the needless deaths of babies 

and infants below the age of five. 

Tetanus 

Every year, maternal and neonatal tetanus (MNT) kills around 59,000 newborn babies 

and a significant number of mothers. 2 Caused by tetanus spores present in 

unsanitary conditions during childbirth, the disease spreads rapidly throughout the 

body. UNICEF has helped make great progress in the global drive to eliminate deaths 

from MNT. 

For the fifth consecutive year, UNICEF UK’s partnership with Procter and Gamble 

has supported MNT immunisation. In the last three months of 2010, the ‘one pack 

one vaccine’ campaign in conjunction with Pampers and other Procter and Gamble 

brands, donated the cost of one tetanus vaccine to UNICEF UK for every pack sold. 

UK retailers such as Tesco and Morrisons also supported the campaign. In total, the 

initiative provided more than 41.5 million vaccines, helping to save the lives of many 

thousands of mothers and babies. 

End Water Poverty 

Every day more than 4,000 children die of diseases caused by poor sanitation and 

dirty water. Nearly one in five deaths of children under the age of five is due to 

diarrhoea. Throughout 2010, UNICEF UK campaigners continued to urge the UK 

Government to support the global initiative on Sanitation and Water for All. On World 

Water Day (22 March), we took part in the world’s longest toilet queue to highlight 

1 Inter-agency Group on Child Mortality, 2008. 

[In 2008, 8.8 million children died before their fifth birthday.] 

2 Global, Regional and National Causes of Child Mortality, www.lancet.com, 12 May 2010. 

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the lack of progress in improving sanitation. This action contributed to securing the 

UK Government’s support for progress at the first annual High Level Meeting of 

Sanitation and Water for All, hosted by UNICEF. 

Water, Ethiopia 

Coverage levels for water and sanitation in Ethiopia are among the lowest in the 

world. More than half the population lack access to safe drinking water, and only one 

in ten has access to proper sanitation facilities. In addition to low coverage levels, 

poor water quality means that there are frequent outbreaks of water related diseases 

such as diarrhoea, a leading cause of child death. This is wrong and UNICEF UK is 

helping to put it right. 

Drought and disease frequently affects the district of Boricha in southern Ethiopia. 

The acute water shortage forces communities to use contaminated sources. With 

support from the Band Aid Trust, UNICEF UK is providing a sustainable water supply 

to 15,000 people in three villages that are especially vulnerable to drought and 

currently without access to safe water. The funding will also improve the quality of 

health care by providing hygiene education for the communities, schools and health 

centres. 

Child survival and education, Mozambique 

More than 2,000 schools across the UK took part in our annual Day for Change 

initiative, raising £320,000 for child survival and education in Mozambique, and for 

children caught in the Haiti earthquake. Many Rights Respecting Schools cite Day for 

Change as contributing to children’s understanding of the need for action to achieve 

global justice. Over 500 churches donated to our annual Jar of Grace appeal, raising 

£240,000 towards child survival and development projects in Mozambique 

Malnutrition, Sudan 

FTSE4Good raised more than £220,000 to support malnutrition programmes in 

Sudan, helping to equip health facilities and train health workers and women’s 

groups. 

Malaria, Guinea-Bissau 

One in five children dies before their fifth birthday in Guinea Bissau. Malaria is a 

major cause. Many of these deaths are preventable with simple, high impact and 

cost-effective measures such as the use of treated mosquito nets. Currently, fewer 

than four out of ten children under the age of five sleep under a treated net. Jersey 

Overseas Aid Commission and Guernsey Overseas Aid Commission funded UNICEF 

UK to provide 14,000 mosquito nets for hard-to-reach communities with a high 

prevalence of malaria. UNICEF distributes the nets through health clinics as part of a 

wider child survival programme. 

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Immunisation, Check Out for Children 

Since 1995, UNICEF UK’s Check Out for Children partnership with Starwood Hotels 

and Resorts has raised over $25 million, enabling UNICEF to immunise more than 1 

million children against the six main killer childhood diseases. This year was the 

most successful for the partnership to date. Guest donations collected at hotels in 

Europe, Africa and the Middle East and the fundraising efforts of Starwood 

employees raised over £1.1 million. Money from the partnership also supports 

UNICEF’s work with orphans and vulnerable children, malaria prevention, water and 

sanitation and HIV prevention programmes. 

Child survival, Philippines 

UNICEF UK’s partnership with Barclays is helping to improve infant mortality in 

Philippines. In 2010, the partnership enabled us to register almost 70,000 children 

under the age of five, providing them with medical checks and full immunisation. 

Child health, Togo 

One in 10 children in Togo dies before their fifth birthday. The Rangers Charity 

Foundation is supporting UNICEF UK to improve child health in Togo. Over the next 

two years, the Foundation will provide £200,000 to build or renovate seven health 

centres. Togolese children are also benefiting from our partnership with The Cooperative, 

which is supporting UNICEF water and sanitation projects. Seven out of 

10 people in Togo lack proper sanitation facilities. In 2010, the partnership helped 

construct 2,600 toilets. 

Saving lives in Senegal, United for UNICEF 

In November, Manchester United’s annual Gala Dinner generated donations and 

pledges of £120,000 for UNICEF UK. The money will help 35 child survival centres in 

Senegal, providing essential equipment such as medicine, beds, malaria nets, 

weighing scales and training for midwives and health care staff. Sir Alex Ferguson, 

Manchester United manager and UNICEF UK Ambassador said at the dinner. 

“Every three seconds, today and every day, a child dies from a preventable cause. 

We believe this is wrong and Manchester United are working with UNICEF to 

put it right.” 

Our United for UNICEF partnership with Manchester United is the longest running 

collaboration between a Premiership football club and a global charity. In 2010, we 

agreed a three-year extension to the partnership and Manchester United made a £1 

million fundraising pledge towards UNICEF’s child survival work. 

Swimming saves lives, Bangladesh 

Each year, around 17,000 children die from drowning in Bangladesh. Per head of 

population, more children drown here than in any other country. In 2010, in 

partnership with the Bangladesh Swimming Federation and local NGOs, UNICEF UK, 

through International Inspiration (see page 26), supported the training of more than 

850 community swimming instructors to provide basic swimming skills for more 

than 150,000 children age 4–10 in six flood-prone districts between now and the 

start of the London Olympic Games in 2012. 

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Immunisation, Liberia 

In recent years, Liberia has made considerable advances in immunisation coverage 

for children, reaching nearly 90 per cent of children less than a year old. In 2009, a 

reduction in funding threatened this progress, leaving many thousands of pregnant 

women and children once more vulnerable to potentially fatal diseases. To help put 

this right, the Isle of Man Overseas Aid Committee made a three-year commitment 

worth £300,000 to support UNICEF UK to provide life-saving immunisation services 

for more than 90 per cent of children less than a year old and almost 200,000 

pregnant women every year. Importantly, immunisation serves as a magnet that 

attracts women to health facilities, where they can then receive advice on other 

health issues such as pregnancy care and HIV. We are extremely grateful to the Isle 

of Man Overseas Aid Committee for its long-term commitment to our immunisation 

activities in Liberia, especially at a time when funding was so uncertain. 

Child development, Jordan 

The first eight years of life are critically important for the future of a child. In Jordan, 

the majority of children are cared for at home. With support from the Parthenon 

Trust, UNICEF UK is working to improve early child development in Jordan in the 

areas of health, nutrition, education, and psychological and development. Around 

30,000 children benefit will benefit from improved care and stimulation at home 

though better parenting messages. A further 300 health professionals, teachers, 

community workers, volunteers, and religious leaders have gained knowledge on 

early childhood care practices and we are expecting that at least 1,600 infants will be 

exclusively breastfed resulting in improved nutrition, bonding and immunity. 

Early childhood development, Malawi 

Kantar employees provided £120,000 to UNICEF UK for community-based childcare 

centres in Malawi, which cater to the needs of pre-school age orphans and 

vulnerable children affected by HIV and AIDS. The centres provide a place to play, 

early years’ education and meals for 300,000 children under the age of five. 

Baby health and nutrition in the UK 

Breastfeeding has a fundamental impact on the short, medium and long-term health 

of children and has an important impact on mothers’ health. Even in wealthy 

countries, breastfeeding helps protect against a range of illnesses including 

gastroenteritis and acute respiratory infections, reduces rates of childhood diabetes 

and obesity and adult disease such as coeliac and cardiovascular disease, as well as 

reducing risks of breast cancer and diabetes in the mother. 3 

Recognising that the support mothers receive in maternity hospitals is crucial to 

successful breastfeeding, the World Health Organization and UNICEF have a joint, 

worldwide programme – the Baby Friendly Initiative. UNICEF UK runs the Baby 

Friendly Initiative in the UK and has accreditation programmes to reward high 

3 Breastfeeding and Maternal Health Outcomes in Developed Countries, Ip S., et al., AHRQ 

Publication No. 07-E007, Rockville, MD: Agency for Healthcare Research and Quality. 

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standards of care in maternity hospitals, community health services and universities 

that educate midwives and health visitors. 

During 2010, a record 176 hospitals, health centres and universities received a Baby 

Friendly award (93 accreditations and 83 certificates of commitment). The new 

accreditations mean that approximately 130,000 children were born in areas where 

care practices around breastfeeding had improved during 2010. We also trained 

more than 2,300 health professionals in the UK, which will lead to a higher standard 

of care for new mothers and babies. This work is funded by charging the NHS for 

our services. 

The Scottish and Welsh Governments have continued to support the implementation 

of the Baby Friendly Initiative by providing UNICEF UK with grants to employ Baby 

Friendly professional leads for Scotland and Wales. A member of staff with the same 

responsibilities is employed directly by Northern Ireland’s Public Health Agency. 

In July, Anne Milton MP, Minister for Public Health, visited Bristol Primary Care 

Trust. Subsequently, there has been an ongoing dialogue, including ministerial 

meetings, between the English Department of Health and the Baby Friendly Initiative 

about the position of breastfeeding in the coalition government’s health policy. This 

has led to an invitation to Baby Friendly to submit a breastfeeding outcome for the 

public health White Paper. This continues the collaborative work over the past few 

years between the Baby Friendly Initiative and the Department of Health. 

The Baby Friendly Initiative also developed a new child rights-based course designed 

to provide neonatal staff with the background knowledge and practical skills they 

need in order to support mothers to initiate and maintain lactation within the 

neonatal setting. The course will help further the principle of “child rights for all” and 

ensure minimum standards of care for the most vulnerable children for whom 

breast-milk can make the biggest difference. 

The provision of a new bottle-feeding leaflet furthers the Baby Friendly Initiative’s 

aim that parents should receive evidence-based, impartial advice on how to feed 

their baby and receive support for whatever decision they make. Following the 

advice in the leaflet will help minimise the risks associated with bottle-feeding and 

promote bonding between parent and child. 

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b. Basic education and gender equality 

Every child has the right to go to school, yet more than 100 million children 4 , the 

majority of whom are girls, lack the benefits of primary education. Education 

enhances lives. It ends generational cycles of poverty and disease and provides the 

means for sustainable development. Education is a basic human right, vital to 

personal and social development and well-being. UNICEF works to ensure quality 

basic education for all children with an emphasis on gender equality and eliminating 

disparities of all kinds. In support of Millennium Development Goal 2, by 2015 

UNICEF aims to ensure that all boys and girls complete a full course of 

primary education. 

In 2010, UNICEF UK committed £3.7 million for UNICEF’s international programmes 

to help children gain access to education – many for the first time. We also spent 

around £980,000 promoting child rights in UK schools under our Rights Respecting 

School initiative. 

Schools for Africa 

Road to Awareness, Starwood Hotels and Resorts employee fundraising scheme, 

raised more than £230,000 for UNICEF UK to support the Schools for Africa 

programme. Schools for Africa is a partnership between UNICEF and the Nelson 

Mandela Foundation, which aims to benefit more than 8 million vulnerable children in 

11 of Africa’s poorest countries. The money from Road to Awareness will enable 

over 1,500 children to complete their primary education in South Africa 

In 2010, the joint IKEA, UNICEF and Save the Children Christmas fundraising 

campaign raised more than €11 million globally, including more than £240,000 for 

UNICEF UK from IKEA stores in the UK. From October to December, IKEA invited 

customers to support vulnerable children worldwide by purchasing IKEA soft toys 

and other children’s products. IKEA donated €1 for every qualifying product sold. 

IKEA split the total donation between UNICEF and Save the Children education 

projects. UNICEF UK’s share of the funds supported the Schools for Africa 

programmes in Burkina Faso, Ethiopia, Madagascar, Mali, Niger and South Africa. 

Literacy and education, Guatemala 

As part of their global Signature for Good initiative, Montblanc donated more than 

£70,000 to UNICEF UK to support education for pre-school and primary school 

children in Guatemala. 

Child-friendly schools, South Africa 

In South Africa, sport for development has become an integral part of education and 

successfully embedded into more than 800 UNICEF-supported child-friendly schools. 

In 2010, through International Inspiration, UNICEF UK supported over 100 teachers, 

500 community coaches and 1,500 young leaders in acquiring organisational and 

4 UNICEF global databases, 2008, and UNESCO Institute for Statistics Data Centre, 2008. 

8




leadership skills to use physical education (PE) and sport to promote healthy 

lifestyles, as well as improve the quality of the learning environment and education 

as a whole. 

Sport empowers girls, Jordan 

Through International Inspiration, UNICEF UK has been empowering girls through 

sport in Jordan. We helped train more than 1,500 girls to become qualified peer 

educators actively promoting inclusion and the power of sport as well as advocating 

for girls’ right to play. In 2010, International Inspiration supported the creation of 15 

sports hubs where schools and community centres provide opportunities for 

children, particularly girls, to get involved regularly in sport and play activities in five 

marginalised communities. 

Building Young Futures 

The £5 million, three-year Building Young Futures partnership between Barclays and 

UNICEF UK supports education, employment and entrepreneurship projects in 13 

countries across Africa, Asia, Latin America and Europe. In 2010, the partnership 

helped more than 275,000 children return to education in Kenya, China, Mexico, 

Pakistan, Zambia, Nigeria and the Philippines. 

In Kenya, Building Young Futures helped to create child protection centres for 

vulnerable street children, reintegrating more than 840 children into mainstream 

education. In China, we helped register around 30,000 migrant children and give 

them access to education and skills training. Children unregistered at birth find it 

difficult to receive basic health care, enrol in school, and access social and legal 

protection. The partnership has also helped to improve the education outcomes for 

more than 170,000 indigenous children in Mexico, making schools more welcoming 

for indigenous children, tackling discrimination and reducing school dropout. In 

Pakistan, we have set up centres to provide an education for more than 4,300 child 

labourers in brick factories. Barclays also enabled us to provide basic education for 

1,750 children at youth centres in Zambia. 

The partnership also produced Just Living, a global citizenship resource pack for UK 

secondary schools, based on Article 27 of the Convention on the Rights of the Child 

– the right to a decent standard of living. The pack will help young people develop a 

rights-based approach to economic well-being. 

PE and sport, Mozambique 

International Inspiration’s focus in Mozambique is to embed quality and inclusive PE 

and sport activities within child-friendly schools. In 2010, UNICEF UK funded 

activities reached more than 100,000 children in seven districts of Mozambique. In 

addition, UNICEF and partners produced a manual for PE (complementing the 

existing national curriculum) that provides instructions for developing appropriate 

teaching and learning materials and promotes a system of mentoring among 

teachers in a primary school setting. A pilot of the manual was successful in 70 

schools in Mozambique, and every school in all seven districts will be able to use the 

manual by February 2011. 

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Child rights and education in the UK 

UNICEF champions child-centred education based on the UN Convention on the 

Rights of the Child and the Child-Friendly Schools manual. 

In 2010, UNICEF UK continued to expand the Rights Respecting Schools Award 

(RRSA) scheme for UK schools, developing Child-Friendly Schools in a UK context. 

The Award recognises a school’s achievement in embedding the Convention at the 

heart of a school’s culture and ethos to improve well-being and develop every child’s 

talents and abilities to their fullest potential. The expansion of the RRSA scheme has 

been backed by a grant of £500,000 over three years (April 2007–March 2010) by the 

Department for Children, Schools and Families (DCSF) and by a grant of £125,000 

over three years (Sept 2009–August 2012) from City Bridge Trust. 

Thanks to this support, the number of registrations of Rights Respecting Schools 

increased from 1,200 to 2,000 during 2010, and the number of secondary schools 

increased to nearly 200. During 2010, 158 schools achieved Award Level 1 and 28 

schools achieved Level 2. We have established strategic partnerships with 16 Local 

Authorities in England, Scotland and Northern Ireland. 

During 2010, we strengthened and clarified Rights Respecting Schools Award 

standards, procedures and guidance. Web-based guidance to support schools 

working towards RRSA went live in September. Over 700 people enrolled on virtual 

courses in the first six weeks and early feedback from schools was positive. 

Professional development courses have been written and used across the country 

The final report of a three-year external evaluation of RRSA by the Universities of 

Sussex and Brighton found the RRSA has had a profound effect on the majority of 

the schools accredited by the programme. “RRSA has had a significant and positive 

influence on the school ethos, relationships, inclusivity, understanding of the wider 

world and the well-being of the school community, according to adults and young 

people in the evaluation schools.” 

Specific findings were: 

• Children, young people and adults had extensive knowledge and 

understanding of the Convention, reflected in their use of rights-respecting 

language, attitudes and relationships 

• Improved engagement in learning 

• Very positive relationships between pupils, between staff and between staff 

and pupils 

• Uniformly positive attitudes to inclusivity and diversity and this was reported 

to have improved over the three years of the evaluation 

• Increased pupil participation in decision-making 

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c. HIV and children 

Every child has the right to be as healthy as possible. Yet in 2009, around 370,000 

babies were born with HIV, 260,000 children died of AIDS, 2.5 million children were 

living with HIV, and 16.6 million children had lost one or both parents to AIDS. 5 

UNICEF’s global campaign Unite for Children, Unite against AIDS has four key aims: 

to prevent mother-to-child transmission of HIV; to provide children with life-saving 

anti-retroviral medicine; to prevent new infections among young people; and to 

protect, care for and support orphans and other children made vulnerable by HIV and 

AIDS. These key aims support Millennium Development Goal 6: to halt and begin to 

reverse the spread of HIV by 2015. 

UNICEF’s global Unite for Children, Unite against AIDS campaign is a key priority, 

supported by many events, corporate partners, high-profile supporters, trusts and 

grant-making bodies, and members of the public. Since the campaign launch in 

2005, UNICEF UK has generated £17.5 million (including £2.1 million in 2010). 

The campaign has four priorities: 

• Prevent mother-to-child transmission of HIV (PMTCT) 

• Provide anti-retroviral medicine for children with HIV 

• Prevent infection in young people 

• Protect, care for and support orphans and other children made vulnerable by 

HIV and AIDS 

World AIDS Day 

On World AIDS Day (1 December 2010), UNICEF UK in partnership with the Stop 

AIDS Campaign launched the Stop babies being born with HIV campaign. This asked 

the UK Government to commit its fair share of funding to the Global Fund to Fight 

AIDS, TB and Malaria (£840 million over the next three years drawn from the existing 

aid budget) to keep alive the promise of stopping babies being born with HIV by 

2015 and put the global effort to tackle HIV back on track. More than 2,000 UNICEF 

UK supporters took this action sending a strong signal to the Government during its 

review of all UK aid activities. 

Just walk 

UNICEF UK supporters took part in Just Walk, a sponsored walk across the South 

Downs that raised £20,000 for UNICEF’s work with orphans and other children left 

vulnerable by HIV and AIDS. This work includes initiatives such as the Isibindi 

programme in South Africa, which helped thousands of orphans and orphan-headed 

households to link up with social services in 2010. These links meant that children 

were able to get cash transfers to help them run the household, buy school uniforms 

5 Joint United Nations Programme on HIV/AIDS, 2008 Report on the global AIDS epidemic, 

UNAIDS, Geneva, August 2008, p. 218. 

11




to attend school, get access to anti-retroviral treatment, and receive support and 

protection from trained social workers. 

“Push for the pool” 

In 2010, after two years of working with the Stop AIDS campaign coalition, UNICEF 

UK campaigners celebrated the establishment of an innovative patent pool by 

UNITAID (the international medicine purchasing organisation). This will enhance the 

availability of paediatric formulations of anti-retroviral medicine to ensure that more 

children with HIV stay alive and healthy. 

Brothers for Life, South Africa 

In 2010, to mark the FIFA World Cup in South Africa, Manchester United players 

participated in the Brothers for Life initiative, helping to raise awareness around HIV 

and AIDS and encourage South African men to take action to prevent HIV. UNICEF 

UK Ambassador Ryan Giggs and teammates Patrice Evra and Mame Biram Diouf 

lent their support. 

Global Enduro 

Global Enduro raised over £100,000 for UNICEF UK to support HIV programmes in 

South Africa and Karnataka, southern India. Participants tackled unique motoring 

adventures in Africa and India to raise money for children. 

In South Africa, the money supported an expansion in the treatment and early infant 

diagnosis of HIV as well as the prevention of mother-to-child transmission. The funds 

will help provide medicine, training for health care professionals and activities to 

reach people with HIV, particularly pregnant women. Khanyisa Mzimasi from Eastern 

Cape is just one of many mothers assisted by the programme. Khanyisa’s rural local 

clinic was able to provide her with the right treatment and care to ensure that her 

son Luxolo was born free from HIV. “Luxolo has changed my life and given me 

something to live for. I want other women to know about the programme and how it 

can give them and their children a chance of a future together.” 

Pima, Zimbabwe 

Pima (Swahili, to count) is a revolutionary new HIV testing system that is affordable, 

effective and convenient. With support from the Mercury Phoenix Trust, UNICEF UK 

plans to provide new Pima CD4 machines at health centres across Zimbabwe. This 

innovative technology has the ability to transform treatment for pregnant women 

with HIV in Zimbabwe. By empowering women to know their status, it will protect 

the health of many thousands of women and their children. In the first year, this 

initiative will reach an estimated 7,000 women with HIV. 

Children’s radio, Swaziland 

UNICEF is using radio to improve HIV and AIDS education in Swaziland. The Mercury 

Phoenix Trust enabled UNICEF UK to provide training for 15 children and young 

people as radio producers for a well-established programme providing 

comprehensive HIV and AIDS information to an estimated audience of 200,000 

children and young people across Swaziland. The Trust’s support also enabled 

UNICEF to run a five-day workshop for 36 young people, aimed at enhancing their 

understanding of their vulnerabilities to HIV infection and equipping them with skills 

to assess their risks. 

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Sport for HIV awareness, Zambia 

Around one in seven adults in Zambia has HIV. There are also nearly 100,000 

children living with HIV. Through International Inspiration, UNICEF UK has helped to 

deliver HIV prevention messages to more than 1.5 million children and young people 

through sport and play and communications aimed at behaviour change. Radio 

broadcasts across Zambia have promoted HIV prevention and life-skills development 

and led to the development of radio listening clubs in many schools and 

communities. As part of the legacy of International Inspiration, UNICEF UK and 

partners have committed to continue and develop all radio programmes beyond 2012. 

d. Child protection 

Every child has the right to a childhood, protected from violence, abuse and 

exploitation. Yet there are tens of millions of children living on the streets, more than 

150 million child labourers, more than 250,000 child soldiers, and about 1.2 million 

children trafficked each year 6 . These statistics disguise the impact on individual 

children, denied an education and vulnerable to violence, abuse and exploitation. 

UNICEF works to promote and protect the rights of all children, providing support to 

help children leave the streets or dangerous work and gain an education. UNICEF 

demobilises child soldiers, reintegrating them into family and community life by 

providing counselling, education and training. UNICEF also reunites trafficked 

children with their families and campaign for governments to pass and enforce 

strong laws against child trafficking. 

In 2010, UNICEF UK committed £1.5 million to child protection. This included 

campaigning for the protection of all children, particularly focusing on the prevention 

of child trafficking, and the rescue and rehabilitation of children who have been 

trafficked, forced into labour or enlisted as child soldiers. These funds have enabled 

us to support a variety of projects including: 

Child labour, Bangladesh 

In April, UNICEF UK mailed over 66,000 supporters with our Put it Right campaign 

for child rights. We focused on the compelling story of Aklima, a 12-year-old girl 

working on the rubbish dumps of Dhaka, Bangladesh. When we met her, Aklima 

was scavenging for scrap and bits of plastic to sell in order to help her parents, four 

sisters and two brothers survive. Shockingly, she had been doing this dangerous job 

since she was just four years old. Poverty had robbed her of a childhood. However, 

Aklima was now able to go to school in the afternoon, thanks to a local organisation 

working in partnership with UNICEF. Our appeal raised more than £130,000. 

6 Child labour and child trafficking: A Future without Child Labour, International Labour 

Organization, Geneva, 2002, p. 32. Child soldiers: ‘Era of Application: Instituting a compliance 

and enforcement regime for CAAC’, Tunnu, Olara A., Statement before the Security Council, 

New York, 23 February 2005, p. 3. ‘Children on the streets’: The State of the World’s 

Children 2006: Excluded and Invisible, UNICEF, New York, 2006. 

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Vulnerable children, Africa and Asia 

Over the past two years, UNICEF UK’s Building Young Futures partnership with 

Barclays has seen the registration of nearly 8,500 vulnerable children at centres in 

Botswana, Kenya, Nigeria and Pakistan. In Kenya and Nigeria, nearly 2,000 street 

children and victims of trafficking registered at child protection centres. These 

centres are a safe haven where children can wash, eat and receive counselling. In 

Pakistan, the partnership supported the establishment of informal schools for more 

than 4,300 children working in brick-making factories. In Botswana, the partnership 

supports training for more than 1,200 out-of-school youths at centres around the country. 

Child migrants, UK 

UNICEF UK published Levelling the Playing Field, a major piece of research into the 

provision of services to unaccompanied and separated migrant children in three local 

authority areas in England (Kent, Solihull and Harrow). The report formed the basis 

for meetings between UNICEF UK, the Immigration Minister and the Chief Executive 

of the UK Border Agency. The report also contributed to the UK Border Agency 

issuing new policy guidance Processing an Asylum Application from a Child, 

embedding the Convention on the Rights of the Child and the principle of the ‘best 

interests of the child’ in examining asylum cases. 

Child protection, Romania 

Our corporate partner Visa Europe is funding a 2-year child protection programme in 

north-east Romania. The community based programme addresses the needs of the 

poorest and most marginalised children in Romania to help prevent the 

abandonment of children. A UNICEF study in 2008 found that more than 125,000 

children under the age of 10 have both parents living abroad. 

Tackling violence, Trinidad and Tobago 

Through International Inspiration, UNICEF UK and partners are working in schools 

and communities across Trinidad and Tobago to increase access to sport and 

physical activity. The programme uses sport to build connections between young 

people and tackle the issue of violence. It develops leadership skills, respect, 

tolerance and teamwork. 

In November, International Inspiration Ambassador and former world champion 

hurdler Colin Jackson visited Trinidad and Tobago and spoke first hand to some of 

the young people gaining skills and confidence through the programme, and 

changing their lives as a result. 

Child protection, Thailand 

Six years after the devastating 2004 Indian Ocean Tsunami, the impact of the 

disaster still continues to be felt across the six worst affected provinces of Thailand. 

Hundreds of thousands of children were left vulnerable: parents were lost, families 

fractured and whole communities destabilised. UNICEF UK has been working hard 

to improve the lives and futures of those whose lives were disrupted. 

Thanks to a Big Lottery Fund grant of more than £460,000 over two years, UNICEF 

UK has helped to complete interviews with more than 220,000 child victims of child 

protection violations or children identified as at risk. These interviews will informed a 

new Child Protection Monitoring System, where communities, families and 

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professionals work together to make sure that Thailand’s vulnerable children, 

including migrants and children unregistered at birth, are less susceptible to 

violence, abuse and exploitation. The system will help to ensure that these children 

receive emergency care, medical treatment, counselling and family support services. 

e. Policy, partnership and participation for children 

Every child has the right to a voice on matters that affect them and to have their 

views taken seriously. We know that giving children a voice can both help build their 

confidence and make sure that programmes and policies genuinely respond to the 

real issues in children’s lives. Without a voice, children suffer in silence. 

UNICEF uses its access and influence to mobilise support from governments, other 

agencies and the private sector to make the greatest difference to children’s lives. 

We aim to put children’s rights and the reduction of child poverty at the centre of 

social and economic policy. UNICEF publishes findings from its emergency and 

development work and conducts research into the situation of children worldwide. 

UN Convention on the Rights of the Child 

The principles and values of the Convention on the Rights of the Child underpin all of 

UNICEF’s work. UNICEF is the only organisation (other than the UN itself) whose 

name appears in the Convention. Article 45 says that UNICEF can provide expert 

advice and assistance on children’s rights to government. UNICEF UK continues to 

influence the UK and devolved governments to take their responsibilities under the 

Convention seriously 

In 2010, we celebrated the 21st anniversary of the Convention on the Rights of the 

Child with an event at the House of Lords, attended by 21 Parliamentarians and 50 

guests. In addition, 12 MPs marked the occasion with visits to Rights Respecting 

Schools (see page 10). During the year, UK Government ministers Sarah Teather, 

Nick Gibb, Ed Balls and the Northern Ireland Minister for Education Caitríona Ruane 

also visited Rights Respecting Schools. During her visit, Sarah Teather said, “As 

Children’s Minister, I also have an important role to play in challenging government 

to take account of the Convention when making new policies. I shall be closely 

scrutinising new legislation and key policies that directly affect children and young 

people to ensure we act on this commitment.” 

Following pressure from UNICEF UK, the Department for Children, Schools and 

Families (DCSF) produced UNCRC: How Legislation Underpins Implementation in 

England, which maps out English legislation against all of the 44 articles in the 

Convention. It sets out the impact of the Convention on the rights and entitlements 

of children and young people in the UK, and on policy and practice concerning them. 

It also looks at out how key legislative provisions, case law and policy in England 

protect the rights and obligations set out in the Convention. 

In 2010 the Welsh Government, after working with UNICEF UK on the Convention 

on the Rights of the Child, improved its draft law to embed the Convention into 

Welsh law. This draft legislation is unique in common law countries and puts Wales 

15




amongst world leaders. It creates a significant opportunity for UNICEF UK to 

strengthen collaboration with the Welsh Government and support better 

implementation of the Convention. 

UNICEF UK worked hard to ensure that the 2010 review of the role of Children’s 

Commissioner for England translated into an opportunity to get a stronger and childrights 

oriented Commissioner in accordance with international standards. The 

review, led by General Secretary of the Association of School and College Leaders 

John Dunford, reflected UNICEF UK’s input, and Dunford said that his visits to 

UNICEF UK Rights Respecting Schools had been particularly important in influencing 

his rights-based recommendations. 

Child Friendly Communities, UK 

UNICEF UK started the design process for the Child Friendly Communities 

standards, assessment and accreditation framework. This is inspired by the 

Convention on the Rights of the Child and aims at realising and embedding a child 

rights-based approach at the local level throughout the UK, therefore improving wellbeing 

and outcomes for children and young people. 

In 2010, 13 local authorities from diverse socioeconomic areas across the UK started 

piloting the Child Friendly Communities programme with UNICEF UK. Local 

authorities have begun using the child-rights based framework to inform and change 

their policy and practice. A common set of values underpins the programme and 

provides a normative framework for local communities. 

Five young people are supporting the development of Child Friendly Communities as 

Article 12 Advisers, advising on programme development and content from a child’s 

perspective. Two Article 12 Advisers spoke at the House of Lords event to celebrate 

the 21st anniversary of the Convention and at a UNICEF UK–Demos fringe event at 

the Liberal Democrat Party Conference. In addition, two young people from a pilot 

area took part in a UNICEF UK–ResPublica fringe event at the Conservative Party 

Conference, talking about the impact the Convention on the Rights of the Child can 

have on child poverty and local communities. 

UNICEF UK campaigns for children 

In 2010, we ran 10 campaign actions and more than 12,500 supporters took part. 

Over 4,500 people signed up for the first time to our regular Campaigns Update e- 

bulletin. 

In the run-up to the UK General Election in May, we produced our UNICEF UK 

Manifesto calling on UK political parties to champion the rights of children 

everywhere. UNICEF Goodwill Ambassador Sir Roger Moore emailed Prospective 

Parliamentary Candidates asking them to pledge to protect the rights and well-being 

of children: 480 candidates signed up of whom 100 are now MPs. We also received 

messages of support from a further 31 MPs. 

0.7 per cent: Children Can’t Wait 

UNICEF UK lobbied and campaigned with others to convince the UK Government to 

keep its promise to give 0.7 per cent of Gross National Income (GNI) as aid by 2013. 

As part of the campaign, we produced our first Twitter petition. In total more than 

16




1,463 people signed our petition asking George Osborne and the Treasury to commit 

to a steady year-on-year increase in spending in order to get to 0.7 per cent. Our 

campaign, jointly with other NGOs, proved successful as the Government’s 

Comprehensive Spending Review announced the funding required for the 0.7 per 

cent target, with an increasing proportion delivered through the Department for 

International Development (DFID). 

Millennium Development Summit 

More than 5,300 people took our campaign action calling on the UK Government to 

stress the importance of keeping on track to meet the Millennium Development 

Goals ahead of a 10-year-on review summit in September. More than 3,000 actions 

came from our attendance at summer festivals, including one festival exclusively for 

under-18s. Harry Phinda, a UNICEF UK young activist presented our actions along 

with those of other NGOs to Deputy Prime Minister Nick Clegg before he joined the 

summit. The UK Government expended political capital pushing other G8 

Governments to reach the Millennium Development Goals (MDGs) by 2015. 

UK child poverty 

As members of the End Child Poverty coalition, we lobbied and campaigned to press 

the UK Government to keep the promise to end child poverty by 2020. At the House 

of Lords in December, UNICEF UK Trustee Baroness Massey launched UNICEF 

Innocenti’s Report Card 9 The children left behind. This report on child inequality in 

24 developed countries revealed that income poverty has the greatest impact on 

child inequality in the UK. UK levels of income poverty push the most disadvantaged 

children further behind compared to similar European countries such as France and 

Germany. UNICEF UK’s Executive Director David Bull said, “Tackling income poverty 

should remain the number one priority for Government to reduce child inequality in 

the UK. At a time of austerity, we must not widen this gap. Children living in poverty 

must not pay the price for reducing the deficit and should be the first to be 

protected. Household income must be central to next year’s child poverty strategy.” 

In January, UNICEF UK joined the ‘Robin Hood Tax’ campaign. This coalition of more 

than 130 organisations calls for a financial transaction tax that could provide up to 

£20 billion to help achieve the MDGs, tackle climate change and address child 

poverty in the UK. 

International Inspiration 

International Inspiration is the international social legacy of the London 2012 Olympic 

and Paralympic Games. By the start of the Games in July 2012, it aims to enrich the 

lives of 12 million children and young people of all abilities, in schools and 

communities across the world, particularly in developing countries, through the 

power of high quality and inclusive physical education, sport and play. UNICEF UK is 

working alongside UK Sport and the British Council to deliver this ambitious project, 

with the support of the London Organising Committee of the Olympic and 

Paralympic Games (LOCOG), the UK Government, the British Olympic Foundation 

and the British Paralympics Association. 

In 2010, the programme reached an additional 2.5 million children, taking the total 

since the programme’s launch in 2007 to nearly 7 million. In addition, to date 

International Inspiration has reached nearly 50,000 practitioners and helped to 

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implement policies supporting sport and play in over 10 countries. Work also started 

in three new countries (Turkey, Indonesia and Pakistan), with a further four planned 

to launch in 2011. 

To enable this work, the II Foundation (the governing organisation of International 

Inspiration) designated funds of nearly £3 million to UNICEF programmes, with 

significant funds sourced from DFID, the Premier League, major donors and 

other bodies. 

Lasting legacy in Azerbaijan 

Through International Inspiration, UNICEF UK and partners helped develop the first 

National Strategy for Physical Education and Sport Development in Azerbaijan. The 

strategy focuses on sport in the community and is aimed at increasing youth 

participation in sport with a special focus on increasing women coaches and girls’ 

participation in sport and play activities. International Inspiration has also prompted a 

new law on PE and youth sport. The law aims to have sport recognised as a tool for 

child and youth development, guaranteeing sporting opportunities for disadvantaged 

children, and allowing children themselves to design sporting activities and policies 

at local level. 

Children’s rights sport in India 

Through International Inspiration, UNICEF is the technical partner of the Government 

of India’s Sport for All initiative. As part of the strategy, UNICEF UK supported the 

development of a film promoting the right to play, shown to a global audience during 

the closing ceremony of the 2010 Commonwealth Games in Delhi. In addition, 

International Inspiration has helped develop a series of case studies highlighting the 

role of sport in empowerment, gender equity and community development, which 

was shared with Ministers of Sport during the Commonwealth Ministers’ meeting. 

To date, International Inspiration in India has trained 430 master coaches and 17,000 

community sport volunteers, who will provide quality and inclusive sporting 

opportunities to more than 1.3 million children. 

From London 2012 to Rio 2016 

Through International Inspiration, UNICEF UK is helping UNICEF Brazil to make sport 

for development an important part of its programme strategy for improving children’s 

lives. The plan is to learn from the experience of International Inspiration and other 

initiatives of London 2012 to support Brazil’s national efforts around designing a 

lasting social legacy for Rio 2016. This would serve not only millions of children in 

Brazil, but hopefully also children across South America so that the 2016 Olympic 

Games could further promote the concept of child-centred international legacy 

programmes within the Olympic movement. 

To achieve this, International Inspiration raised over £100,000 that UNICEF is 

investing in a series of workshops and consultations with young people, the Mayor 

of Rio, and the Government of Brazil to produce a youth manifesto for the Games 

and to shape the legacy programme. These activities will culminate in an 

international conference where we will present the results of International Inspiration 

in Brazil and national and international authorities discuss how to make the best use 

of major sporting events for children and young people. 

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Girls’ education, Beyond Sport 

UNICEF UK is the international development partner of Beyond Sport, an 

organisation dedicated to furthering the global sport for development movement. In 

2010, Beyond Sport held their second annual summit during which UNICEF UK ran a 

one-day seminar on the role of sport in girls’ education. Leading professionals from 

the worlds of sport, education and girls’ empowerment shared the successes and 

challenges of using sport to encourage girls to go to and stay in school. As a result of 

this meeting, the UN Girls Education Initiative (UNGEI) are now conducting a 

research project designed to uncover good practice and make recommendations to 

global organisations and national governments on the role sport can play in 

supporting girls’ education. 

Climate change 

Climate change presents the world with an urgent global challenge, making it harder 

to meet the Millennium Development Goals and undermining UNICEF’s priorities in 

making the world better for children. Climate change is seriously affecting children 

due to a wide range of impacts including rising malnutrition, diminishing water 

supplies, increasing disease and more frequent and severe storms and floods. 

In 2010, UNICEF UK launched Carbon Positive to raise funds to help children adapt 

to their changing climate. Carbon Positive, an alternative to carbon offsetting, 

enables individuals and companies to put right the damage caused by carbon 

emissions by funding UNICEF adaptation programmes and encouraging them to 

reduce their carbon footprint. UNICEF UK developed a carbon calculator to help 

individuals and organisations work out their carbon footprint and we provided an 

opportunity to invest in UNICEF’s climate change adaptation work in five areas: 

water, food, disaster preparedness, health, and education. 

Solar lamps, Mauritania 

Much of Mauritania lacks electricity or suffers from sporadic electricity supply. Many 

schools either have to shorten their days so that children can travel safely to and 

from home during daylight hours, or provide kerosene lamps that are hazardous, 

expensive to fuel, and provide flickering light. Solar lamps are a low-cost alternative 

that emit constant bright light. The lamps improve the quality of learning as children 

can study better at school and in their homes at night. The lamps also help to extend 

the school day and enable children and others to take evening classes. Initial 

evidence from 125 rural schools using solar lamps provided by UNICEF UK showed 

considerable improvements in pupil registration and attendance. In 2010, Energizer 

donated £120,000 to help UNICEF UK provide solar power to a further 260 schools, 

extending and improving education in Mauritania. 

Rainwater harvesting, Mozambique 

In 2010, UNICEF UK provided £33,000 for rainwater harvesting programmes at 

schools in the Chibuto, Changara and Buzi districts of Mozambique. Seven out of 10 

schools in these three rural areas lack water and sanitation facilities. These districts 

also suffer the effects of climate change, experiencing prolonged droughts and 

shorter rainy seasons that result in limited groundwater. Poor access to safe water 

19




and sanitation often hit children and women the hardest, increasing their vulnerability 

to disease. 

Rainwater harvesting technology collects and stores water during the rainy season, 

providing a source of safe water at times of drought. We have also helped children 

learn safe hygiene and sanitation practices. Hygiene promotion at school creates 

conditions where children are agents of change in their families and communities, 

encouraging good practice in sanitation. 

Previous interventions have proved that the provision of safe water at school 

premises encourages the enrolment, retention and performance of children at 

school. The facilities benefit girls in particular, who often used to miss going to 

school because they had to travel large distances to collect water for their families. 

Climate change in Kenya 

UNICEF UK’s report Climate change in Kenya: focus on children brought climate 

models to life with stories from children on the impact of climate change in different 

regions of Kenya. It also provided examples of how UNICEF can support children in 

Kenya to adapt to and reduce the impact of climate change. The Brookings Institute, 

an influential Washington think-tank, cited the study in one of its reports. 

Climate ambassadors 

Two of UNICEF UK’s young Climate Ambassadors became founder members of the 

Department for Energy and Climate Change Youth Panel. Thanks to lobbying and 

campaigning, child rights and the voice of young people were high on the UK 

Government’s agenda at the 2010 UN Climate Change Conference at Cancun, 

Mexico. In December, with support from Energy and Climate Change Minister 

Charles Hendry the panel produced a groundbreaking report outlining their vision for 

a low carbon UK. 

UNICEF UK influenced the UK Government through lobbying, reports and work with 

young people to promote understanding and acceptance of the importance of intergenerational 

justice in addressing climate change (that is, the right of children/future 

generations to a clean environment). We ran successful events on climate change at 

all three main party conferences. At the Liberal Democrat conference, Paddy 

Ashdown, President of UNICEF UK, hosted a climate change reception with 

Secretary of State Chris Huhne, and one of our young climate ambassadors spoke 

on child rights and climate change at a fringe event. 

UNICEF UK’s carbon footprint 

Recognising our own responsibilities, UNICEF UK joined the 10:10 campaign and set 

ourselves the objective of reducing our carbon footprint by at least 30 per cent per 

staff member over the three years to the end of 2010. In 2007, we were responsible 

for more than 1,981 tonnes of CO 2 emissions from our energy use, travel and paper 

consumption. This equated to 12.8 tonnes per full-time equivalent staff member. By 

the end of 2010, we had reduced our carbon footprint to 1,441 tonnes, or 7.2 tonnes 

per staff member – a reduction of 44 per cent over the three years. 

We have achieved these reductions by implementing a policy and action plan to 

reduce our resource consumption, re-use and recycle as much waste as possible 

20




and inspire all staff to be environmental champions. The actions we have taken 

include introducing energy efficient and motion sensitive electrical equipment, 

promoting cycling by staff, encouraging trains over planes, stopping the use of 

disposable items and switching to sustainable products, recycling as much as we 

possibly can, and composting our food waste. 

Instead of offsetting our carbon emissions, we compensate for them by funding 

UNICEF projects that help children affected by climate change via our Carbon 

Positive initiative. We spend at least as much on these projects as we would have to 

pay to offset our emissions. 

Children in emergencies 

For more than 60 years, UNICEF has been a leader in providing life-saving assistance 

and protection for children caught up in emergencies around the globe. With a 

permanent presence in more than 190 countries, UNICEF is poised to respond 

rapidly wherever and whenever disaster strikes, delivering life-saving help for 

children in the key areas of health and nutrition, water and sanitation, education, 

child protection, coordination and logistics. 

UNICEF UK committed £36.1 million to help the millions of children caught up in 

emergencies in 2010. We supported humanitarian relief work in 24 countries and 

regions. This sum includes £20.8 million from the Department for International 

Development (DFID). 

Our Children’s Emergency Fund is vital in our response to help vulnerable children 

caught up in under-reported or often completely ignored humanitarian crisis around 

the world. It allows us to deliver a rapid response to children in so-called ‘silent’ 

emergencies that do not attract much media attention and where a public appeal for 

funds may not be appropriate or possible. The 2010 Alliance Ball raised £135,000 for 

the Fund. In August, UNICEF UK Ambassador for Humanitarian Emergencies Martin 

Bell visited Yemen to report on this largely forgotten children’s emergency. His 

article featured in the Mail on Sunday and a personal appeal to our supporters raised 

more than £140,000. 

Haiti, earthquake and cholera 

On 12 January, a massive earthquake hit the Caribbean nation of Haiti, killing more 

than 220,000 people and injuring 300,000. The disaster left tens of thousands of 

children orphaned or separated from their parents. It affected 3 million people 

(30 per cent of the population), including almost 1.5 million children. It was a double 

disaster in the sense that it destroyed the infrastructure of what was already one of 

the poorest nations on Earth with the highest rate of infant mortality in the western 

hemisphere. The response from UNICEF UK supporters was overwhelming; by the 

end of 2010, we had transferred nearly £9.7 million to help Haiti’s children. 

Within days, our supporters enabled UNICEF to deliver planeloads of life-saving 

health, nutrition, water and sanitation supplies for more than 250,000 children, giving 

crucial early prevention against child dehydration, disease and malnutrition. At the 

21




height of the emergency, UNICEF was helping to deliver clean water to 1.2 million 

people living in temporary shelters. 

UNICEF quickly established more than 200 temporary learning spaces through the 

distribution of more than 1,600 tent schools, and soon after the construction of 90 

semi-permanent schools, so children could go to school – many for the first time. To 

ensure a safe environment for children who lost their homes and loved ones, 

UNICEF also built more than 350 child-friendly spaces, where more than 80,000 

children have received counselling to help them overcome their trauma. 

Then a series of emergencies disrupted the process of rebuilding children’s lives. In 

September, a typhoon struck Haiti. A deadly epidemic of cholera quickly followed 

that claimed more than 1,000 lives and left over 23,000 people hospitalised. Once 

again, UNICEF was one of the first organisations to respond, setting up more than 

70 cholera treatment centres and providing medicine, water purification tablets and 

other supplies. 

Despite these additional challenges, UNICEF has helped to vaccinate more than 2 

million children against life-threatening diseases. UNICEF is supporting more than 

720,000 children in 2,000 schools and almost 100,000 children are able to play and 

learn in over 350 child-friendly spaces. 

We are grateful to Mrs Safra and the Edmond J. Safra Philanthropic Foundation for 

making a donation when the devastating earthquake first hit Haiti, and then 

generously adding further support in later months when the magnitude of the 

emergency became apparent. 

UNICEF UK Ambassador Robbie Williams visited Haiti soon after the earthquake. 

His moving appeal film, shown as part of Soccer Aid 2010, helped to raise more than 

£450,000 for UNICEF’s relief work. 

Charlie Simpson, age 7, raised an incredible £210,000 for Haiti by cycling round his 

local park with his best friend Zac. His fundraising exploits made national headlines 

and attracted more than 9,000 individual donations, earning him the award for Most 

Popular Fundraiser in 2010. 

In response to the emergencies in Haiti and Pakistan, members of the public, 

regional groups, schools, churches, runners, On Campus societies and other 

organisations raised a total of £14.1 million. The Club at The Ivy raised more than 

£65,000 for Haiti via an auction supported by UNICEF UK Ambassador Cat Deeley. 

Orange, H&M, Manchester United and VISA supported UNICEF’s humanitarian aid 

response to the major emergencies in Haiti and Pakistan. H&M raised more than 

£175,000 through rounding up to the nearest pound on goods sold in stores to help 

children in Haiti. Orange (Everything Everywhere) raised £650,000 for Haiti and 

£330,000 for Pakistan through text messages (SMS) and staff fundraising activities. 

For the first time, UNICEF UK was able to ask donors to gift aid their SMS donation. 

Manchester United donated £80,000 for the Haiti and Pakistan emergencies, while 

VISA gave £40,000 to the Haiti earthquake appeal. We are also extremely grateful to 

the Tolkien Trust for their generous support of UNICEF’s emergency work in both 

22




Haiti and Pakistan. Undoubtedly, the rapid and generous response of our UK 

supporters helped save thousands of young lives. 

Much work remains as UNICEF, with the help of our UK supporters, continues to 

build back better for more than half-a-million children still living in temporary shelters. 

Floods in Pakistan 

The 2010 monsoon season saw the worst floods in Pakistan’s history, affecting 

more than 20 million people – half of whom were children. The disaster claimed 

more than 1,700 lives and damaged or destroyed at least 1.8 million homes. 

Floodwaters devastated whole towns and villages, washed away roads and bridges, 

and caused major damage to hospitals, schools and water supplies. The sheer scale 

of the flooding, covering an area the size of the United Kingdom, presented a huge 

logistical challenge to UNICEF’s relief efforts. Again, the response from UNICEF UK 

supporters was phenomenal; by the end of 2010, we had transferred nearly 

£6.2 million to help the children of Pakistan. 

One of UNICEF’s immediate priorities was to ensure the availability of clean drinking 

water to prevent the spread of diseases such as cholera, diarrhoea and dysentery. In 

the first six months after the floods, UNICEF provided clean water to an 

unprecedented 3.5 million people daily and sanitation facilities to more than 1.9 

million people. UNICEF also worked with partners to immunise more than 9 million 

children against measles and polio, and provided about 8.5 million children with 

vitamin A supplementation. 

The widespread destruction of crops and livestock combined with rising food prices 

contributed to an alarming rise in malnutrition. In 2010, UNICEF helped 120,000 

malnourished women and children with feeding programmes across Pakistan. 

Community outreach activities, including referral of malnourished children to health 

services, reached more than 590,000 children under the age of 5 and more than 

220,000 pregnant and breastfeeding women. UNICEF also provided shoes, warm 

clothing and blankets for more than 300,000 women to combat the risk of 

hypothermia during the cold winter months. 

UNICEF also sought to get children back to school as quickly as possible, 

establishing temporary learning centres for 180,000 children. The floods left many 

separated many thousands of children from loved ones, making them more 

vulnerable to abuse and exploitation. To combat this, UNICEF created 700 childfriendly 

spaces for 200,000 children, provide education and play activities as well as 

psychological support for victims of trauma. 

Following UNICEF Ambassador Ewan McGregor’s direct response television (DRTV) 

appeal, our UK supporters gave more than £120,000 for Pakistan’s children. This 

advert was a first for UNICEF and the charity sector as the main call to action was a 

SMS donation: more than 40,000 people texted or phoned in support. We reached 

more than 15 million people through our ambassadors’ social media channels, 

helping us to further our emergency work for children and encouraging new 

supporters to raise funds and campaign for children across the world 

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International Inspiration contributed over £80,000 for UNICEF programmes in Sindh 

province, providing recreation, play and sport supplies and activities for an estimated 

39,000 displaced children in the worst affected district of Sindh. Warwick University 

held a ‘Jailbreak’ event that raised an amazing £30,000, which UNICEF UK was able 

to put to work immediately as part of the emergency response. We would also like 

to thank the British Pakistan Foundation for responding to the emergency so quickly 

and mobilising support across the UK. 

Profound challenges remain. Thanks to our UK supporters, UNICEF continues to 

work with authorities to tackle the critical levels of malnutrition that persist among 

flood-affected children. Kirsten Elsby, Chief of Communication for UNICEF Pakistan 

said, “I haven’t seen levels of malnutrition this bad since the worst famines in 

Ethiopia, Darfur and Chad. It’s shockingly bad ... as bad as I’ve seen in the worst 

emergencies in the world.” 

Benin, floods 

Heavy September rains caused widespread flooding in Benin, west Africa, 

destroying whole communities and leaving more than 100,000 people homeless. 

The floods affected more than 680,000 people, more than 120,000 of whom were 

children under the age of five. The floods also ruined swathes of farmland and killed 

more than 80,000 livestock. Even before the floods, more than one in three children 

under the age of five was chronically malnourished. UNICEF UK responded 

immediately, transferring £100,000 from our Children’s Emergency Fund. 

Our contribution helped UNICEF distribute safe drinking water to an estimated 

20,000 people sheltering in temporary camps as well as constructing sanitation 

facilities. UNICEF also expanded programmes to tackle malnutrition, helped train 500 

community health workers and staff in more than 50 new nutrition centres to 

prevent, screen and manage malnutrition, and delivered vital public hygiene 

messages to the affected population. 

The floods badly damaged almost 300 schools. In order to get children back to 

school as quickly as possible, our funding helped UNICEF distributed 22,000 school 

kits and nearly 1,500 teacher kits. 

Niger, food crisis 

By June, Niger faced a severe food crisis resulting from erratic rainfall in 2009, which 

caused large cereal and pastoral shortages, and rising food prices. The crisis affected 

more than 7 million people, around half the total population, and threatened to 

produce devastating death tolls among children under the age of five. In response, 

UNICEF UK transferred £50,000 from our Children’s Emergency Fund. 

Our contribution helped UNICEF provide regional and national coordination of 

interventions for children suffering from acute malnutrition. UNICEF increased the 

number and capacity of therapeutic feeding centres. By September, our funding had 

contributed to treating more than 215,000 children for severe acute malnutrition. 

More than one in 10 of these children needed inpatient care. UNICEF is also working 

with government to strengthen national nutrition information systems. UNICEF is 

seeking to address the underlying causes of malnutrition by protecting, promoting 

and supporting exclusive breastfeeding during the first 6 months of life, providing 

24




vitamins and minerals through fortified foods and supplements, and promoting 

access to sanitation and clean water. As always, UNICEF’s life-saving programmes 

rely on community-based work. 

Kyrgyzstan, conflict 

In June 2010, a wave of ethnic violence engulfed the cities of Osh and Djala-Abad in 

southern Kyrgyzstan. The conflict had acute and pressing humanitarian 

consequences for as many as 1.1 million people, of whom an estimated 400,000 

were children. UNICEF UK transferred more than £130,000, including £30,000 from 

Jersey Overseas Aid Commission, to help the humanitarian relief effort. 

Our contribution supported the UNICEF airlift of some 200 tonnes of supplies, 

including medicines and obstetric kits to health centres, water and sanitation kits to 

displaced families, and micronutrients to prevent vitamin deficiency among more 

than 80,000 children age 6–24 months in affected areas. Our funding also helped 

UNICEF to establish 45 child-friendly spaces, providing children with a place to learn, 

play and receive psychological support to overcome trauma. 

To get children back to school in the affected areas, as well as promote non-violence 

in and around learning spaces and schools nationwide, UNICEF worked with the 

Ministry of Education and Science on the ‘Welcome to School’ initiative. UNICEF 

also supplied school-in-a-box kits and built or mended toilets in 64 schools. 

Your support for children 

Our total income for 2010 was £81.3 million, which allowed us to make £63.2 million 

available for programmes for children. UNICEF UK depends entirely on voluntary 

contributions to support UNICEF programmes worldwide. We receive no money 

from the United Nations budget. 

Soccer Aid 

On 6 June 2010, just before the start of the 2010 FIFA World Cup, UNICEF UK 

staged our third Soccer Aid football match and telethon. Celebrities and football 

legends teamed up to raise money for UNICEF. The event, broadcast live from Old 

Trafford on ITV1, was our most successful to date, raising £2.5 million for children 

affected by the earthquake in Haiti and for UNICEF’s child survival programmes in 

Madagascar, Peru and Guinea. According to BT, viewers made over 55,000 calls to 

the donation line during the live television show. UNICEF Ambassador Orlando 

Bloom was in BT Tower encouraging viewers to donate. We received more than 

240,000 donations on the night. More than 6,000 first-time supporters went on to 

become new regular givers to UNICEF UK. 

UNICEF UK Ambassadors Robbie Williams, Cat Deeley, Ewan McGregor and James 

Nesbitt made video reports on the children helped by donations to Soccer Aid. Cat 

Deeley appealed for help to immunise children in Madagascar. James Nesbitt visited 

a community affected by malaria in rural Guinea, calling for mosquito nets to prevent 

the disease. Ewan McGregor visited day-care centres for pre-school children in Peru, 

appealing for help to treat child malnutrition and support for working mothers. 

Robbie Williams meanwhile visited Haiti in the aftermath of the devastating 

25




earthquake. His film featured the story of Mary Michelle, a girl born on the day of the 

earthquake and who lost her parents in the disaster. Mary’s grandmother brought 

her to one of more than 100 UNICEF-supported baby friendly tents, where she was 

fed to help ensure her survival. 

A prize competition of a meet and greet with UNICEF Goodwill Ambassador David 

Beckham at LA Galaxy raised £60,000. The match itself saw Rest of the World win 

7-6 on penalties, after it finished 2-2 at the end of extra time. 

Core programmes 

Unrestricted funds (money not earmarked for specific programmes or priority areas) 

are especially valuable to UNICEF as they allow us to direct money to areas where 

children’s need is greatest, even if funding has so far been inadequate or nonexistent. 

There are three main criteria for allocating unrestricted funds to individual 

countries: the mortality rate of children under the age of 5, the gross national 

product per capita, and the absolute size of the child population. Based on these 

criteria, the global UNICEF Executive Board decides on funding proposals for 

individual country programmes. If approved, a country programme is usually five 

years in length and UNICEF plans carefully with individual governments to ensure 

the best results for children. From our 2010 income, the contribution of UNICEF UK 

to UNICEF’s core programmes amounts to over £4.6 million. 

UNICEF UK is enormously grateful to our Global Guardians, individual supporters 

who make regular annual gifts, mainly to our core programmes for children across 

the world. Other supporters of our vital core programmes include FTSE4Good, who 

donated £180,000 for us to send to children in the greatest need. Our core 

programme work also benefited from the Masterpiece art auction, where one day’s 

takings was donated to UNICEF. The event, supported by UNICEF Goodwill 

Ambassador Sir Roger Moore, raised £69,000 for UNICEF. 

Corporate support 

In 2010, UNICEF UK corporate partners donated more than £9.8 million with valued 

support from from Barclays, BT, Clarks, Dell, DHL, Fairy, FTSE, IKEA, ING, Kantar, 

Kodak, Manchester United, Orange (Everything Everywhere), Procter and Gamble, 

Prudential, Rangers Football Club, Starwood Hotels and Resorts, Tesco, Turner and 

Vodafone among others. 

Legacies 

UNICEF UK is deeply grateful to the 277 supporters who left a legacy of life for the 

children of the world through gifts in their Wills. Their generous legacies, which 

totalled over £4.3 million, helped thousands of children live safer, healthier lives and 

moved the world a step closer to ending all preventable child deaths. We extend our 

sympathy and heartfelt thanks to their loved ones. As of today, over 3,000 

supporters have informed UNICEF UK of their plans to leave a gift to children in their 

Wills. We applaud their foresight and leadership in making future generations of 

children a priority. 

26




Major supporters, trusts and grant-making bodies 

UNICEF UK also received £4 million from charitable trusts, foundations, other grantmaking 

bodies and major supporters. We are incredibly grateful for the commitment 

of these organisations and individuals whose loyalty and generosity helps to sustain 

our work for children. 

Fundraising groups and volunteers 

Through volunteering their time and skills on a wide range of innovative events, 

community fundraisers and event organisers raised over £2.5 million in 2010. Our 

loyal and dedicated UNICEF Volunteer Groups alone raised over £160,000 for our 

work with children. For instance, our Leeds, Aberdeen, East Kent and Benfleet 

groups raised more than £50,000 to support child survival in Ghana. In 2010, Ghana 

launched a major programme to tackle the high number of infant deaths from 

diarrhoea. UNICEF Ghana estimates that diarrhoea is responsible for about 18 per 

cent of all deaths among children under the age of five. 

Team UNICEF runners raised more than £500,000 for the Unite for Children, Unite 

against AIDS campaign. Royal Parks Half Marathon runners raised more than 

£240,000 to help children orphaned or left vulnerable by HIV and AIDS. We had 59 

Team UNICEF runners in the 2010 Flora London Marathon, raising more than 

£85,000 for the Unite campaign. In May, Andrew Warrender from Sterlingshire ran 

the Edinburgh Marathon, raising more than £7,700 for children affected by the 

earthquake in Haiti. 

The Marathon of Marathons event, hosted in October by the private equity company 

Campbell Lutyens, raised an estimated £500,000 for UNICEF UK, which we hope to 

receive in 2011. The event brought together over 250 people to run the Athens 

Marathon for various children’s charities. 

In May 2010, UNICEF UK embarked on its third overseas trek. Thirty intrepid 

supporters walked for eight hours a day across the Sahara Desert, raising £90,000 

for the children of Morocco. On their journey, the trekkers also visited UNICEFsupported 

programmes that are addressing the high rate of maternal mortality and 

the quality of nursery and primary school education in rural Morocco. 

Individual support 

UNICEF UK raised £27.5 million through marketing campaigns to our existing 

supporters and other members of the public. For instance, our inserts in national 

newspapers raised more than £135,000 and recruited more than 350 new 

supporters. One insert told the story of Rahima, age 9 from Bangladesh, who was 

not vaccinated because she didn’t have an immunisation card. Tragically, she later 

contracted polio. We appealed for a donation of £2 a month to help UNICEF supply 

immunisation cards, essential vaccines, syringes, training for health workers and 

education for parents. 

Cards and gifts 

In 2010, responding to an increasingly competitive and challenging marketplace, 

UNICEF UK introduced a new business model to bolster profitability and deliver 

more funds to programmes for children. As with any restructuring of a business, 

UNICEF UK incurred one-off costs in implementing the changes, which affected our 

27




profitability in 2010. The new arrangements took effect from August and removed 

many of the financial risks to UNICEF UK associated with this area of fundraising. 

Total income for cards and gifts, including donations with orders totalled £715,000. 

Of this, donations with orders totalled £261,000, demonstrating the continued 

generosity of supporters. 

In addition, purchases of UNICEF Inspired Gifts totalled £277,000, down by 2 per 

cent compared to 2009. Inspired Gifts are real, life-saving and life-changing gifts that 

help vulnerable children in simple practical ways. Here are some examples of the 

gifts purchased by supporters in the UK: 

• Over 8,000 chickens to improve nutrition for Malawi children 

• Measles vaccines to protect over 20,000 children against this killer disease 

• Midwifery and medical equipment to assist safe delivery of over 850 babies 

• Water pumps to 42 communities, helping to provide clean, safe water. 

• Emergency water kits to over 600 families, providing buckets, water 

purification tablets, soap and other hygiene equipment. 

Looking ahead 

Strategic Framework 2011–15 

UNICEF UK has adopted a new Five Year Strategic Framework that has the priority 

objectives of 

Maximising the amount of money we raise to spend on children; by 2015 making 

at least £52.8 million per year available for programmes for children worldwide. 

Embedding child rights at all levels of UK government (domestic and 

international) and other relevant institutions throughout the UK. 

Operational Plan 2011–12 

We have adopted a two-year operational plan for 2011-12, replacing our previous 

annual planning approach. 

We start work on our new goals in a challenging environment. The economic downturn 

and the Government’s responses appear likely to lead to job losses, more competition for 

donations, a difficult policy environment for children and young people, and significant 

challenges to the funding and organisation of the public sector. At the same time, there 

may also be opportunities for our UK programmes to provide good value, high quality 

services to UK government institutions. 

We nevertheless aim to raise £52.5 million in 2011, rising to £59.7 million in 2012 

(not including income from the Department for International Development), making 

at least £37.5 million available in 2011 for UNICEF’s work with and for children, rising 

to £43.3 million in 2012. We will focus our efforts on recruiting and retaining 

committed long-term donors across all our fundraising areas, driving down costs and 

ensuring the maximum amount is available to spend on children. 

28




UNICEF UK will continue towards our International Inspiration goal of providing 

physical education, sport and play to improve the lives of 12 million children and 

young people in 20 countries by the start of the London 2012 Olympic Games. In 

2011, we will raise £5.3 million to enable us to achieve this goal, with a further 

£4.5 million to be raised in 2012. 

We will work in coalition to keep the UK Government on track to commit 0.7 per 

cent of Gross National Income as Official Development Assistance by 2013, and to 

develop innovative sources of financing, including for climate change adaptation. We 

will advocate for DFID to take a child rights based and equity approach to 

development and climate change adaptation programmes, and that UK aid should 

remain committed to HIV, water and sanitation and climate change. 

UNICEF UK will work to achieve broad child rights-oriented legislative change in the 

devolved nations of the UK and in key pieces of UK legislation and policy affecting 

children. We will lobby the government to maintain its commitment to end child 

poverty by 2020, and to use a child rights-based approach in order to tackle the 

issue. To build pressure on politicians for these policy change objectives, we will 

treble the number of supporters actively campaigning with UNICEF UK. 

We will continue to focus our UK programme work on embedding children’s rights at 

the highest feasible institutional level. Increasing numbers of schools will actively 

engage with our Rights Respecting Schools Award programme. We will support all 

relevant NHS trusts and universities to make progress towards Baby Friendly 

accreditation at a time of significant organisational uncertainty for the NHS. To 

support this aim, we will advocate for the inclusion of breastfeeding outcomes in the 

Public Health Outcomes Framework. 

UNICEF UK will build on the foundations of our work on Put It Righ to develop a 

strategy to make sure that we use the strength of the UNICEF brand to greatest 

effect in supporting our objectives. We will also take a thorough and proactive 

approach to organisation development, with the goal of all staff achieving 

breakthrough results for children, while having a manageable workload, being happy 

in their work, and feeling fairly treated. 

Financial review 

Income 

In describing our activities and achievements above, we have reported that UNICEF 

UK’s total income for 2010 was £81.3 million. This represents an increase of 23.8 

per cent over our 2009 income. The increase was only possible because of the 

continuing generosity of our supporters who share our desire to put right the wrongs 

that children face worldwide: in particular, their generous response to the 

emergencies in Haiti and Pakistan. The Department for International Development 

(DFID) continue to contribute substantial amounts to UNICEF’s humanitarian 

emergency response, including vital funds for UNICEF’s work in lower profile 

emergencies arising from the conflict in the Democratic Republic of Congo and in 

Somalia, as well as for high profile emergencies such as the Pakistan floods. 

29




Costs of generating funds 

Charities have to spend money to raise money. Over the past five years 7 , UNICEF 

UK has spent an average of 23 pence to raise each pound. This covers the costs of 

raising funds through mail campaigns, supporting our existing donors and recruiting 

new donors. This also covers the costs associated with buying, marketing and 

selling UNICEF greeting cards and gifts. 

Charitable expenditure 

Of the total income raised in 2010, £63.2 million was available for programmes to 

benefit children. Of this, £52.3 million was for specific programmes or countries 

chosen by our donors, £4.7 million for UNICEF core programmes and £6.2 million for 

UNICEF UK’s advocacy and programmes in the UK, such as the Baby Friendly 

Initiative. 

On average, over the last five years, 75 per cent of UNICEF UK’s gross income was 

available for programmes, after fundraising, sales and administration costs. 

Fundraising Standards Board (FRSB) 

UNICEF UK is a member of the Fundraising Standards Board (FRSB), the body for 

self-regulation of fundraising in the UK. As a member of the FRSB, UNICEF UK 

adheres to the highest standards of good practice with our fundraising. We are also 

committed to giving the public the comfort of a ‘safety net’ provided by the FRSB’s 

robust complaints system. 

Management and administration and governance costs 

Management and administration costs, calculated in compliance with the previous 

Charities Statement of Recommended Practice (SORP 2000), amounted to £1.4 

million in 2010 compared to £1.3 million in 2009. On average over the last five years, 

management and administration costs have amounted to 2 per cent of total income. 

These management and administration costs include governance costs, explained 

below. 

Under the revised Statement of Recommended Practice on Accounting and 

Reporting by Charities issued in 2005 (SORP 2005), management and administration 

support costs are allocated between the charity’s functional activities and 

“governance costs”. Governance costs provide the governance infrastructure for the 

charity to operate and generate the information for public accountability, and include 

the costs of strategic planning for the future development of the charity. Governance 

costs amounted to less than 1 per cent of total income in 2010. 

UNICEF UK Enterprises Limited 

The charity’s wholly owned trading subsidiary carries out commercial trading 

activities for the charity. During the year, income of £2.0 million (2009: £2.3 million) 

was raised from the sale of bought-in cards and gifts, corporate cause-related 

7 A five-year rolling average more clearly shows the charity’s core underlying costs as it 

minimises the impact of one-off or exceptional events such as humanitarian emergencies. 

30




marketing arrangements, commissions and royalties. After allowing for associated 

expenditure and management charges, £1.5 million (2009: £1.3 million) was 

covenanted under Gift Aid to UNICEF UK. 

Reserves 

UNICEF UK’s policy on reserves is to: 

Retain an emergency fund to allow for an immediate response to the humanitarian 

needs of children during an emergency, even if we have not yet received income 

from the relevant appeals. 

Maintain a general fund to finance working capital needs and cover the resources 

invested in fixed assets. UNICEF UK has no need for large reserves to provide for 

future programmes, as UNICEF headquarters (UNICEF HQ) safeguards these. In 

addition, the charity’s diversified sources of income mean that there is a low risk that 

there would be a dramatic sudden reduction in donations from all sources, and 

therefore it is unnecessary to hold large reserves to deal with such an eventuality. 

At the end of the year, there was also £30,000 of restricted funds relating to income 

that is for programmes carried out by UNICEF UK and hence not paid to UNICEF HQ. 

A designated fund of £250,000 has been set aside at the end of 2010 for a Baby 

Friendly Initiative research project and new information management system that we 

will implement in 2011. 

Ethical investment policy 

Other than holding money on deposit at the bank for short fixed periods, UNICEF UK 

has chosen to hold no stocks or shares and does not invest in properties. We sell 

immediately any shares or similar investments donated to UNICEF UK, so that those 

funds are available for our work for children. Except for amounts held in our reserves 

as described above, UNICEF UK transfers all available funds to UNICEF HQ. 

Consequently, UNICEF UK’s investment policy means that no investments are kept 

that could be considered unethical. 

For the group personal pension schemes that UNICEF UK has negotiated for our 

employees, we ensure that employees have the option to choose to invest their 

pension funds entirely in ethical investments. 

Changes in assets 

The changes in fixed assets during 2010 are set out in note 13 to the financial 

statements. The net value of charity’s fixed assets has decreased from £2.3 million 

at the end of 2009 to £2.2 million at the end of 2010 because depreciation and 

disposals of assets that had reached the end of their useful life exceeded the cost of 

new assets purchased. 

The cash at bank held by the group at the year-end amounted to £2.7 million, 

compared to £4.2 million at the end of 2009. This reduction was the result of a 

deliberate decision to transfer cash to UNICEF HQ to hold because of low interest 

rates achievable on deposits in the UK. 

31




Volunteers 

Our volunteers contribute in many important ways to UNICEF UK’s success and 

achievements. Volunteers including our Trustees, advisers, high profile supporters 

and interns donated almost 17,000 hours of their time during 2010. 

Governance 

UNICEF UK is a charitable company limited by guarantee and governed by a Board of 

Trustees that consists of no less than seven and no more than 16 elected Board 

Members, who are concurrently Directors under Company Law. The Board selects 

from amongst themselves the following officers: a Chair, two Vice-Chairs and a 

Treasurer. It has the power to co-opt up to six further Trustees for a maximum of 

one year. The maximum term of service for an elected Trustee is six consecutive 

years; officers of the charity can serve for nine consecutive years. Thereafter, a year 

must elapse before re-election or re-appointment to the Board. An annual general 

meeting of members of the charity elects the Board and confirms the membership 

of any Trustees co-opted during the year. Since 2009, two young people have acted 

as Youth Advisers to the Board, each serving a two-year term. 

The Board of Trustees meets five times a year to ensure that UNICEF UK has a clear 

vision, mission and strategic direction and is focused on achieving them. This 

involves monitoring and acting to ensure that performance and impact is achieved, 

as well as being the guardians of our fundamental values and ethos. For example, 

the Board reviews and approves the medium term strategic plans and 

annual/biennial plans of the charity, receives and examines reports on the charity’s 

financial affairs, monitors programmatic and fundraising activities, and considers 

policies and procedures in areas such as risk management and legal and regulatory 

compliance. 

A Management Committee of up to seven of the Trustees meets five times a year 

with delegated authority to consider governance, finance and audit matters and 

make recommendations to the Board. 

The Executive Team has been delegated responsibility for the day-to-day 

management of UNICEF UK and comprises the Executive Director supported by four 

Deputy Executive Directors. The Deputy Executive Directors each have specific 

responsibility for Finance and Services, Fundraising, Communications and 

Programmes, and Innovation and Strategy. 

Trustees regularly review the membership of the Board and Management 

Committee to ensure that the necessary skills and perspectives needed for effective 

governance are in place, taking account of the need for political and gender balance 

and aiming to embrace the diversity of the UK population. 

UNICEF UK provides an annual budget for training and support to Trustees and they 

receive regular briefings on their legal responsibilities and duties. All new Trustees 

undergo a thorough induction programme that includes meetings with each of the 

Executive Team, a briefing on their role and responsibilities, and a comprehensive 

32




set of documents that includes detailed information about UNICEF as well as general 

guidance from the Charity Commission. 

Risk management 

A Risk Working Group, comprising the Treasurer and senior members of staff from 

across UNICEF UK, meets quarterly to identify and assess the major risks, and 

recommend and monitor implementation of appropriate actions to manage those 

risks. The group reports to the Management Committee and the Board of Trustees 

annually. Risk management is an integral part of our planning process at a strategic, 

departmental and project level. 

The top five risks that UNICEF UK considered would have the highest impact, taking 

into account the controls and safeguards we already have in place, were as follows: 

• Information and communication technology compromised by an internal or 

external source restricting UNICEF UK from carrying out its activities 

• Cessation of a major income source (for example, a high value trust supporter, 

corporate supporter, or high profile supporter) 

• Association with organisations or individuals that act or are perceived to act 

contrary to UNICEF’s principles 

• Turnover of staff resulting in the loss of valuable skills or extended vacant posts 

impacting on our ability to achieve our objectives 

• Misuse of the UNICEF name or logo resulting in an adverse effect on the 

perception of UNICEF. 

The risks were satisfactorily managed and there were no operational problems 

encountered during the year. 

Public benefit 

The Trustees confirm that they have complied with the duty in Section 4 of the 

Charities Act 2006 to have due regard to the Charity Commission’s general guidance 

on public benefit, ‘Charities and Public Benefit’. That guidance addresses the need 

for all charities’ aims to be, demonstrably, for the public benefit. 

UNICEF UK’s vision is a world fit for children, where every child can realise their full 

potential. To achieve this, all of UNICEF UK’s activities focus on five key global 

priorities for children: child survival and development; basic education and gender 

equality; children affected by HIV; protection from violence, exploitation and abuse; 

policy advocacy and partnerships for children’s rights. UNICEF UK also funds lifesaving 

assistance and protection for children caught in emergencies around the 

world. We have structured this report to highlight some of our achievements in each 

of these priority areas. 

33




Trustees 

The Trustees are also Directors for the purposes of company law. The Trustees who 

served during the year and up to the date of this report were as follows: 

David L Stanton 

Chair 

Christopher Lovell 

Vice-Chair 

Sue MacGregor CBE 

Vice-Chair 

Brian Smith 

Treasurer 

Graham Badman CBE 

Dr Harriet Crabtree OBE 

Professor Lynn Davies 

Ilse Howling 

The Baroness Massey 

The Baroness Miller of Chilthorne Dormer (from August 2010) 

The Baroness Morris of Bolton OBE 

The Baroness Northover of Cissbury (to August 2010) 

Robert Scott 

Professor Andrew Tomkins OBE 

Rob Williams 

The Trustees are members of the charity. Members of the charity guarantee to 

contribute an amount not exceeding £1 to the assets of the charity in the event of 

winding up. The total number of such guarantees from Trustees and other members 

at 31 December 2010 was 122 (2009 – 112). The Trustees have no beneficial 

interest in the charity or the group. 

Youth Advisers to the Board 

The Youth Advisers are not Directors for the purposes of company law. The Advisers 

who served during the year and up to the date of this report were as follows: 

Hannah Coakley 

Emily Middleton 

Related parties and connected organisations 

UNICEF UK has a wholly owned trading subsidiary, UNICEF UK Enterprises Limited, 

which carries out non primary-purpose trading activities for the charity. The results of 

UNICEF UK Enterprises Limited are added to those of UNICEF UK to produce the 

consolidated financial statements. 

Statement of responsibilities of the Trustees 

The Trustees are responsible for preparing the Trustees’ Report and the financial 

statements in accordance with applicable law and regulations. 

Company law requires the Trustees to prepare financial statements for each financial 

year. Under that law the Trustees have elected to prepare the financial statements in 

accordance with United Kingdom Generally Accepted Accounting Practice (United 

Kingdom Accounting Standards and applicable law). Under company law, the 

Trustees must not approve the financial statements unless they are satisfied that 

they give a true and fair view of the state of affairs of the group and charity and the 

34




incoming resources and application of resources, including the net income or 

expenditure, of the group for that period. 

In preparing these financial statements, the Trustees are required to: 

• select suitable accounting policies and then apply them consistently; 

• make judgments and accounting estimates that are reasonable and prudent; 

• state whether applicable UK Accounting Standards have been followed, subject 

to any material departures disclosed and explained in the financial statements; 

• prepare the financial statements on the going concern basis unless it is 

inappropriate to presume that the group and charity will continue in business. 

The Trustees are responsible for keeping adequate accounting records that are 

sufficient to show and explain the group and charity’s transactions and disclose with 

reasonable accuracy at any time the financial position of the group and charity and 

enable them to ensure that the financial statements comply with the Companies Act 

2006. They are also responsible for safeguarding the assets of the group and charity 

and hence for taking reasonable steps for the prevention and detection of fraud and 

other irregularities. 

The Trustees are responsible for the maintenance and integrity of the corporate and 

financial information included on the charity’s website. Legislation in the United 

Kingdom governing the preparation and dissemination of the financial statements 

may differ from legislation in other jurisdictions. 

Each of the Trustees confirms that to the best of his/her knowledge there is no 

information relevant to the audit of which the auditors are unaware. Each of the 

Trustees also confirms that he/she has taken all necessary steps to ensure that 

he/she is aware of all relevant audit information and that this information has been 

communicated to the auditors. 

Auditors 

Sayer Vincent was re-appointed as the group’s and charity’s auditors during the year 

and expressed their willingness to continue in that capacity. 

Approved by the Board of Trustees on 27 April 2011 and signed on its behalf by 


Chairman 

35

Independent auditors’ report to the members and Trustees of 



Independent auditor’s report to the members and 

Trustees of UNICEF UK 

We have audited the financial statements of UNICEF UK for the year ended 31 

December 2010, which comprise the consolidated statement of financial activities, 

the balance sheets and the related notes. The financial reporting framework that has 

been applied in their preparation is applicable law and United Kingdom Accounting 

Standards (United Kingdom Generally Accepted Accounting Practice). 

This report is made solely to the company’s members as a body, in accordance with 

Chapter 3 of Part 16 of the Companies Act 2006 and section 43 of the Charities Act 

1993 and regulations made under section 44 of that Act. Our audit work has been 

undertaken so that we might state to the company's members those matters we are 

required to state to them in an auditors' report and for no other purpose. To the 

fullest extent permitted by law, we do not accept or assume responsibility to anyone 

other than the company and the company's members as a body, for our audit work, 

for this report, or for the opinions we have formed. 

Respective responsibilities of the Trustees and auditor 

As explained more fully in the Trustees’ Responsibilities Statement set out in the 

report of the Trustees, the Trustees (who are also the directors of the charitable 

company for the purposes of company law) are responsible for the preparation of the 

financial statements and for being satisfied that they give a true and fair view. 

We have been appointed auditor under the Companies Act 2006 and section 43 of 

the Charities Act 1993 and report in accordance with those Acts. Our responsibility is 

to audit and express an opinion on the financial statements in accordance with 

applicable law and International Standards on Auditing (UK and Ireland). Those 

standards require us to comply with the Auditing Practices Board’s Ethical Standards 

for Auditors. 

Scope of the audit of the financial statements 

An audit involves obtaining evidence about the amounts and disclosures in the 

financial statements sufficient to give reasonable assurance that the financial 

statements are free from material misstatement, whether caused by fraud or error. 

This includes an assessment of: whether the accounting policies are appropriate to 

the charitable company’s circumstances and have been consistently applied and 

adequately disclosed; the reasonableness of significant accounting estimates made 

by the Trustees; and the overall presentation of the financial statements. 

Opinion on the financial statements 

In our opinion the financial statements: 

• give a true and fair view of the state of the group’s and the parent charitable 

company’s affairs as at 31 December 2010, and of the group’s incoming 

resources and application of resources, including its income and expenditure, for 

the year then ended; 

• have been properly prepared in accordance with United Kingdom Generally 

Accepted Accounting Practice; and 

36

Independent auditors’ report to the members and Trustees of 



• have been prepared in accordance with the requirements of the Companies Act 

2006 and the Charities Act 1993. 

Opinion on other matters prescribed by the Companies Act 2006 

In our opinion, the information given in the Trustees’ Annual Report for the financial 

year for which the financial statements are prepared is consistent with the financial 

statements. 

Matters on which we are required to report by exception 

We have nothing to report in respect of the following matters where the Companies 

Act 2006 and the Charities Act 1993 requires us to report to you if, in our opinion: 

• the parent charitable company has not kept adequate and sufficient accounting 

records, or returns adequate for our audit have not been received from branches 

not visited by us; or 

• the parent charitable company financial statements are not in agreement with 

the accounting records and returns; or 

• certain disclosures of Trustees’ remuneration specified by law are not made; or 

• we have not received all the information and explanations we require for our 

audit. 

Catherine L. Sayer (Senior statutory auditor) 

20 May 2011 

for and on behalf of Sayer Vincent, Statutory Auditor 

Sayer Vincent, 8 Angel Gate, City Road, LONDON EC1V 2SJ 

Sayer Vincent is eligible to act as an auditor in terms of section 1212 of the Companies Act 2006. 

37


Consolidated statement of financial activities 

(incorporating an income and expenditure account) 


Incoming resources 

2010 2009 

Unrestricted Restricted Total Total 

Notes £'000 £'000 £'000 £'000 

Incoming resources from generated funds: 

Voluntary income 2 13,951 43,238 57,189 41,662 

Government grants 3 - 21,334 21,334 20,693 

UNICEF fundraising development 

11 - 448 448 336 

UNICEF cards and gift sales 4 715 - 715 1,624 

Investment income 

17 - 17 79 

Incoming resources from charitable activities: 

Advocacy programmes 1,400 209 1,609 1,263 

Other incoming resources - - - - 

Total incoming resources 16,083 65,229 81,312 65,657 

Resources expended 

Costs of generating funds: 

Costs of generating voluntary income 5 (4,005) (12,260) (16,265) (13,076) 

UNICEF fundraising development 11 - (448) (448) (336) 

UNICEF cards and gifts costs 4 (738) - (738) (1,469) 

(4,743) (12,708) (17,451) (14,881) 

Charitable activities 

Core UNICEF programmes 6 (4,655) - (4,655) (5,119) 

Specific UNICEF programmes 6,8 - (52,312) (52,312) (40,241) 

Advocacy programmes 6,7 (5,982) (225) (6,207) (4,656) 

(10,637) (52,537) (63,174) (50,016) 

Governance costs 9 (620) - (620) (568) 

Other resources expended (1) - (1) (36) 

Total resources expended (16,001) (65,245) (81,246) (65,501) 

Net movement in funds before transfers 82 (16) 66 156 

Funds at the start of the year 2,680 46 2,726 2,570 

Funds at the end of the year 2,762 30 2,792 2,726 

All of the above results are derived from continuing activities. There were no other recognised gains or losses 

other than those stated above. Movements in funds are disclosed in note 18 to the financial statements. 

38


Balance sheets 

As at 31 December 2010 

The group 

The committee 

2010 2009 2010 2009 

Note £'000 £'000 £'000 £'000 

Fixed assets 

Tangible fixed assets 13 2,197 2,288 2,197 2,288 

Investments 14 - - 20 20 

2,197 2,288 2,217 2,308 

Current assets 

Stocks and work in progress - 50 - - 

Debtors 15 4,185 3,486 4,194 3,485 

Cash at bank and in hand 2,726 4,240 2,697 4,228 

6,911 7,776 6,891 7,713 

Creditors: amounts due within one 

year 

Creditors and accrued charges 16 3,699 3,686 3,699 3,643 

Amounts due to UNICEF 2,617 3,652 2,617 3,652 

6,316 7,338 6,316 7,295 

Net current assets 595 438 575 418 

Net assets 17 2,792 2,726 2,792 2,726 

Funds 18 

Unrestricted funds 

General funds 2,000 2,000 2,000 2,000 

Designated funds - Emergency Reserve 500 500 500 500 

- Other 262 180 262 180 

Restricted funds 30 46 30 46 

Total funds 2,792 2,726 2,792 2,726 

The notes on pages 41 to 52 form part of these financial statements. 

These financial statements were approved by the Trustees on 27 April 2011 and were signed on their behalf 

by: 


Chairman 

Brian Smith 

Treasurer 

39

] 


Consolidated cash flow statement 



£'000 £'000 

Net incoming / (outgoing) resources for the year 66 156 

Interest received (17) (79) 

Depreciation of tangible fixed assets 402 373 

(Increase)/ decrease in stocks 50 (50) 

Decrease / (increase) in debtors (699) (544) 

(Decrease) / increase in creditors (1,022) (5,103) 

Net cash inflow / (outflow) from operating activities 

(1,220) (5,247) 

Returns on investments and servicing of finance 

Interest received 17 79 

Capital expenditure 

Loss on disposal of fixed assets - 28 

Payments to acquire tangible fixed assets (311) (262) 

Management of liquid resources 

Cash withdrawn from fixed term deposit - 3,042 

Decrease in cash (1,514) (2,360) 

Reconciliation of net cash flow to movement in net cash 


£'000 £'000 

Increase / (decrease) in cash (1,514) (2,360) 

Net cash at 1 January 4,240 6,600 

Net cash at 31 December 2,726 4,240 

40


Notes to the financial statements 


1. Accounting policies 

a) Basis of preparation 

The financial statements are prepared under the historical cost convention and in accordance with 

the Statement of Recommended Practice, Accounting and Reporting by Charities (SORP) issued in 

March 2005, applicable accounting standards and the Companies Act 2006. No separate Statement 

of Financial Activities is presented for the charity itself as permitted by section 408 of the Companies 

Act 2006 and paragraph 397 of the SORP. The principal accounting policies adopted in the 

preparation of the financial statements are as follows: 

b) Basis of consolidation 

The financial statements of UNICEF UK's trading subsidiary company, UNICEF UK Enterprises 

Limited ("UEL"), are consolidated with the accounts of UNICEF UK on a line-by-line basis. 

c) Incoming resources and resources expended 

All income and expenditure is shown in the Statement of Financial Activities (SOFA). 

Incoming resources 

All incoming resources are included in the Statement of Financial Activities when receivable. Gifts 

donated for resale are included as income when they are sold. Legacy income is recognised when it 

becomes reasonably certain that the legacy will be received and the value of the incoming resources 

can be measured with sufficient reliability. Grants are recognised in full in the SOFA in the year in 

which they are receivable. The value of services provided by volunteers has not been included. 

Unrestricted funds are donations and other incoming resources receivable or generated for the 

objects of the charity without further specified purpose and are available as general funds. 

Designated funds are unrestricted funds earmarked by the trustees for particular purposes. 

Restricted funds are to be used for specific purposes as laid down by the donor. 

Costs of Generating Funds 

Resources expended are accounted for on an accruals basis. They include attributable VAT, which 

cannot be recovered. Costs of generating funds comprise those operational costs directly 

attributable to fundraising and sales of UNICEF cards and gifts. These include direct costs, which 

are allocated on an actual basis to the relevant expense heading, salaries and other overhead 

expenses. Added to this is an allocation (based on space, usage or time spent) of the salaries and 

overhead costs of support: 

Charitable Expenditure 

Fundraising 58% 

Cards and Gifts 4% 

Advocacy Programmes 28% 

Governance 10% 

Charitable expenditure is the cost of activities carried out by UNICEF UK in the furtherance of its 

objectives and includes the funds sent to programmes to benefit children. 

41




1. Accounting policies (continued) 

Core UNICEF programmes are financed by unearmarked (unrestricted) donations which are used 

for UNICEF general programmes such as child survival and development, education, child 

protection, HIV & AIDS and children, and policy advocacy. 

Specific UNICEF programmes are specific project or country programmes chosen by UNICEF UK or 

its donors. 

Advocacy programmes include UNICEF UK’s advocacy and education work in the UK, including that 

of the Baby Friendly Initiative, Rights Respecting Schools and Child Friendly Communities. 

Governance costs are incurred in the general running of the charity to provide the governance 

structure which allows the charity to operate and generate the information required for public 

accountability. These costs include the strategic planning process, production of the statutory 

accounts, external audit, costs relating to trustee meetings and legal advice on statutory compliance 

and constitutional matters. Also included is an allocation of indirect costs involved with supporting 

the governance activities. 

d) Tangible fixed assets 

Fixed assets are shown at cost less depreciation. Individual fixed assets costing £1,000 or more are 

capitalised at cost. 

Depreciation is calculated so as to write off the cost of fixed assets on a straight line basis over their 

estimated useful lives as follows: 

Leasehold property 10% 

Office equipment 20% 

Computer hardware 33 1 / 3 % 

e) Grants 

Included in the UNICEF UK accounts are contributions from DFID, Jersey, Guernsey and the Isle of 

Man. The DFID contributions are those to humanitarian emergencies in which UNICEF UK was 

active in 2010 both in discussions with DFID and in raising public awareness and funds. 

The UK Government also made other contributions to UNICEF Headquarters which are not shown in 

UNICEF UK’s accounts on the basis that the above criteria were not met. 

f) Pensions 

The charity operated two defined contribution pension schemes during the year. The assets of the 

schemes are held separately from the charity in independently administered funds. The charge in 

the Statement of Financial Activities is the amount of contributions payable to the pension scheme in 

respect of the accounting period. 

g) Operating leases 

Rentals payable under operating leases, where substantially all the risks and rewards of ownership 

remain with the lessor, are charged to the Statement of Financial Activities on a straight line basis 

over the term of the lease. 

h) Foreign currency 

Transactions in foreign currencies are translated at rates prevailing at the date of the transaction. 

Balances denominated in foreign currencies are translated at the rate of exchange prevailing at the 

balance sheet date. 

42




2. Voluntary income 2010 2009 

Unrestricted Restricted Total Total 

£'000 £'000 £'000 £'000 

Direct marketing 8,268 19,272 27,540 19,419 

Change for Good - 466 466 1,386 

Check Out for Children - 1,130 1,130 996 

Corporate partnerships 163 8,096 8,259 6,975 

Major supporters, charitable trusts and 

foundations* 

390 3,506 3,896 3,540 

Legacies 4,252 17 4,269 4,293 

Fundraising initiatives and regional fundraising 738 3,906 4,644 2,005 

Special events 73 2,972 3,045 551 

"Inspired Gifts" donations - 246 246 256 

International Inspiration 2012 - 3,062 3,062 2,057 

Donated goods and services - 534 534 163 

Other fundraising 67 31 98 21 

Total 13,951 43,238 57,189 41,662 

* Charitable trusts restricted income includes £271,020 (2009 - £226,333) from the Big Lottery Fund. 

3. Government grants 2010 2009 

Total Total 

£'000 £'000 

The Department for International Development (DFID) 20,779 20,190 

The States of Guernsey & Jersey and the Isle of Man 555 503 

Total 21,334 20,693 

All government grants are treated as restricted funds. 

4. UNICEF cards and gifts 2010 2009 

Total Total 

£'000 £'000 

Sales of UNICEF cards and gifts 455 1,357 

Donations with orders 260 267 

Total 715 1,624 

Less: Costs of selling UNICEF cards and gifts 

Staff costs (174) (145) 

Direct costs (343) (1,121) 

Support costs 

(221) (203) 

All income from the sales of cards and gifts is treated as unrestricted funds. 

(738) (1,469) 

(23) 155 

43




5. Costs of generating voluntary income 

Staff costs 

Direct costs 

Support 

costs 

(note9) 

2010 

Total 

2009 

Total 

£'000 £'000 £'000 £'000 £'000 

Direct marketing 766 8,083 1,322 10,171 8,356 

Change for Good 73 57 203 333 367 

Check Out for Children 120 138 203 461 304 

Corporate partnerships 602 206 407 1,215 911 

Major supporters, charitable trusts and 

foundations 

724 224 610 1,558 1,343 

Legacies 22 174 102 298 301 

Fundraising initiatives and regional 

fundraising 

426 524 610 1,560 1,019 

Special events 55 235 102 392 192 

"Inspired Gifts" fundraising 58 145 74 277 283 

Total 2,846 9,786 3,633 16,265 13,076 

6. Charitable activities 

Staff costs 

Direct costs 

Support 

costs 

(note9) 


Total 

2009 

Total 

£'000 £'000 £'000 £'000 £'000 

Core UNICEF programmes - 4,655 - 4,655 5,119 

Specific UNICEF programmes (note 8) - 52,312 - 52,312 40,241 

Advocacy programmes (note 7) 2,030 2,453 1,724 6,207 4,656 

Total 2,030 59,420 1,724 63,174 50,016 

The direct costs of core programmes and specific programmes are transfers to UNICEF. Specific programme 

transfers are detailed in note 8. 

7. Advocacy programmes expenditure 

Staff costs 

Direct costs 

Support 

costs 

(note9) 


Total 

2009 

Total 

£'000 £'000 £'000 £'000 £'000 

Development education and youth work 688 326 310 1,324 1,386 

Baby Friendly Initiative 399 576 227 1,202 1,027 

Management of information resources 68 14 382 464 628 

Communication of UNICEF's programmes 183 1,369 404 1,956 523 

Management of high profile supporters 

127 16 143 286 289 

Campaign and parliamentary work 565 152 258 975 803 

2,030 2,453 1,724 6,207 4,656 

44




8. Supplementary programmes 

£52,312,000 was for supplementary programmes (2009: £40,241,000). The main components of expenditure are 

identified below: 


£'000 £'000 

Children in emergencies 36,111 24,268 

Young child survival and development 9,268 8,386 

Basic education and gender equality 3,723 3,541 

HIV and children 1,746 3,209 

Child protection 1,464 837 

52,312 40,241 

9. Support costs 

Fundraising 

and sales Advocacy 

costs programmes Governance 


Total 

2009 

Total 

£'000 £'000 £'000 £'000 £'000 

Finance 510 228 82 820 679 

Information technology 340 152 55 547 796 

People and development 445 199 72 716 513 

Office management 1,001 448 161 1,610 1,496 

Support services 635 284 102 1,021 992 

Directorate 923 413 148 1,484 1,204 

3,854 1,724 620 6,198 5,680 

Other 2010 2009 

Staff costs costs Total Total 

£'000 £'000 £'000 £'000 

Finance 190 630 820 679 

Information technology 108 439 547 796 

People and development 539 177 716 513 

Office management 169 1,441 1,610 1,496 

Support services 775 246 1,021 992 

Directorate 673 811 1,484 1,204 

2,454 3,744 6,198 5,680 

45




10. 

Staff costs 

The average weekly number of employees (full-time equivalent) during the year was as 

follows: 


Number Number 

Fundraising 111 93 

Advocacy programmes 77 76 

Support and governance 12 15 

200 184 

Staff costs were as follows: 


£'000 £'000 

Salaries and wages 6,583 5,777 

Social security costs 666 584 

Pension contributions 333 321 

Total salaries costs 7,582 6,682 

Other staff costs 581 577 

Total staff Costs 8,163 7,259 

Employees with emoluments over £60,000 were as follows: 

No. 

No. 

£90,001 - £100,000 1 1 

£80,001 - £90,000 - - 

£60,001 - £70,000 3 2 

There were 4 employees in the year (2009: 3 employees) with emoluments over £60,000 

who accrued retirement benefits under the charity's defined contribution schemes. The 

combined contributions for the year from UNICEF UK for those employees totalled £23,484. 

The Executive Director's emoluments for 2010, excluding employer's pension costs, 

amounted to £91,694. 

Pension and retirement benefits 

The charity operated two defined contribution pension schemes during the year with Scottish 

Mutual and Friends Provident. The pension cost charge for the year represents 

contributions payable to the schemes and amounted to £333,000 (2009: £321,000). 

There were £nil outstanding contributions at the end of the financial year (2009: £nil). 

46




11. UNICEF fundraising development programme 

Expenditure on trading activities and fundraising is undertaken with the following financial 

support provided by UNICEF Headquarters for fundraising market development and 

fundraising research & development activities. 


£'000 £'000 

Market development programme 

Greeting card/ Inspired Gifts operation 55 - 

Research and development programme 

Donor recruitment - - 

Fundraising development programme 

Donor recruitment 393 336 

Movements on UNICEF fundraising development programme funds 

448 336 

Market Research and Fundraising 

development development development 

programme programme programme 2010 2009 

£'000 £'000 £'000 £'000 £'000 

At the start of 

the year 

Funding 

received 

Funding 

available 

Funding 

utilised 

At the end of 

the year 

- - - - - 

55 - 393 448 336 

55 - 393 448 336 

(55) - (393) (448) (336) 

- - - - - 

47




12. Net incoming resources for the year 

This is stated after charging: 


£'000 £'000 

Depreciation 402 373 

Trustees' reimbursed expenses 9 10 

Trustees' remuneration Nil Nil 

Auditors' remuneration: 

Audit 26 22 

Other services - - 

Operating lease rentals: 

Property 964 966 

During 2008, a trustee (Gerison Lansdown) was appointed following a competitive process to 

prepare background documentation for a future Committee campaign. The remuneration for this 

assignment was £1,200 in 2009 and £Nil in 2010 as it had been completed. 

13. Tangible fixed assets 

The Committee and Group 

Short 

leasehold Office Computer 

property equipment hardware Totals 

£'000 £'000 £'000 £'000 

Cost 

At the start of the year 2,079 504 734 3,317 

Additions in the year 178 7 126 311 

Disposals in the year - (1) (8) (9) 

At the end of the year 2,257 510 852 3,619 

Depreciation 

At the start of the year 270 232 527 1,029 

Charge for the year 204 82 116 402 

Disposals - (1) (8) (9) 

At the end of the year 474 313 635 1,422 

Net book value 

At 31 December 2010 1,783 197 217 2,197 

At 1 January 2010 1,809 272 207 2,288 

48




14. Fixed asset investment 

The charitable company (UNICEF UK) owns the whole of the issued ordinary share capital of the 

subsidiary (UNICEF UK Enterprises Limited), a company registered in England and Wales: 


£'000 £'000 

20,000 £1 ordinary shares UNICEF UK Enterprises Limited at cost 20 20 

UNICEF UK Enterprises Limited is used for non-primary purpose trading activities. All activities 

have been consolidated on a line by line basis in the statement of financial activities. Available 

profits are donated by Gift Aid to UNICEF UK. A summary of the results of the subsidiary is 

shown below: 

Summary profit and loss account (UNICEF UK Enterprises Ltd) 


£'000 £'000 

Turnover 1,965 2,273 

Cost of sales (146) (667) 

Gross profit 1,819 1,606 

Administrative expenses (327) (287) 

Interest receivable - - 

Operating profit / (loss) 1,492 1,319 

Amount donated by Gift Aid to the charity (1,492) (1,319) 

Retained in the subsidiary - - 

The assets and liabilities of the subsidiary were: 

Current assets 224 203 

Creditors: amounts falling due within one year (204) (183) 

Total net assets 20 20 

Aggregate share capital and reserves 20 20 

49




15. Debtors 

The group 

The committee 


£'000 £'000 £'000 £'000 

Trade debtors 620 871 445 752 

Other debtors 3,565 2,615 3,545 2,595 

Amounts due from 

subsidiary undertaking - - 204 138 

4,185 3,486 4,194 3,485 

16. Creditors and accrued charges 

The group 

The committee 


£'000 £'000 £'000 £'000 

Trade creditors 622 950 622 907 

Other creditors and accruals 3,077 2,736 3,077 2,736 

3,699 3,686 3,699 3,643 

17. Analysis of group net assets between funds 

General 

funds 

Designated 

funds 

Restricted 

funds 

Total 

funds 

£'000 £'000 £'000 £'000 

Tangible fixed assets 2,197 - - 2,197 

Net current assets/(liabilities) (197) 762 30 595 

Net assets at the end of the year 2,000 762 30 2,792 

50




18. Movements in funds 

At the start of Total Total At the end 

the year income expenditure of the year 

£'000 £'000 £'000 £'000 

Unrestricted funds: 

General funds 2,000 16,001 (16,001) 2,000 

Designated funds: 

Youth participation project - 12 - 12 

Baby Friendly Research fund 180 70 - 250 

Emergency fund 500 - - 500 

Total designated funds 680 82 - 762 

Total unrestricted funds 

2,680 16,083 (16,001) 2,762 

Restricted funds: 

Supplementary programmes* - 64,572 (64,572) - 

Advocacy programmes 46 209 (225) 30 

UNICEF fundraising development - 448 (448) - 

Total restricted funds 46 65,229 (65,245) 30 

Total funds 2,726 81,312 (81,246) 2,792 

* Includes £271,020 (2009 - £226,333) income and expenditure from the Big Lottery Fund. 

Purposes of funds 

The general unrestricted fund of £2,000,000 is to finance the purchase of fixed assets and 

working capital for current needs. 

The designated Baby Friendly Research Fund is held to cover future costs relating to 

commissioned research and for the creation and development of a new information management 

system. 

The designated Emergency fund of £500,000 is held to enable rapid transfers to be made to 

UNICEF HQ for immediate needs before appeals are made to donors and funds received in 

response to those emergency appeals. 

Restricted funds are used for specific purposes as laid down by the donor. The £30,000 

remaining at the end of December 2010 is a restricted fund specifically for an Interagency Group 

on Breastfeeding Monitoring (IGBM) project. 

UNICEF fundraising development programme funds are provided by UNICEF headquarters for 

market development, research and development and fundraising development programmes. The 

balance at the end of the year is included under 'Amounts due to UNICEF' in the balance sheet. 

51




19. Commitments under operating leases 

The committee had annual commitments under non-cancellable operating leases as set out 

below: 


£'000 £'000 

Expiring in less than 1 year - - 

Expiring in 2 to 5 years 94 94 

Expiring in greater than 5 years 990 990 

1,084 1,084 

The difference between the annual lease commitments and the charge for the year in the 

Statement of Financial Activities (note 12) is attributable to the initial rent free period on the 

London premises being spread over the term of the lease on a straight line basis in accordance 

with the accounting polices set out in note 1(g). 

20. 

Taxation 

The charity is exempt from corporation tax as all its income is charitable and is applied for 

charitable purposes. The charity's trading subsidiary, UNICEF UK Enterprises Ltd, covenants all 

its profits to the charity. There is no charge to corporation tax in 2010. 

21. Annual achievements review 

The annual review of UNICEF UK achievements gives details of the support to UNICEF 

programmes provided by UNICEF UK and further narrative on the charity's activities during the 

year. 

Copies of the annual review may be obtained from: 

UNICEF UK 

The Helpdesk 

Kingfisher House 

2 Woodbrook Crescent 

Billericay 

Essex 

CM12 0EQ. 

Telephone 0870 606 3377. 

Email: helpdesk@unicef.org.uk 

52

Reference and administrative details 

The reference and administrative information set out here forms part of the Trustees' Report. 

Status 

The United Kingdom Committee for UNICEF (also known as UNICEF UK) is a charitable company limited by 

guarantee, incorporated on 5 November 1998 and registered as a charity on 26 November 1998. This is the 

successor body to the former unincorporated committee founded in 1956. 

Governing document 

The organisation was founded under a memorandum of association that established the objects and powers of the 

organisation and is governed under its articles of association. 

Charity number: 1072612 

Company number: 3663181 

Registered office and 

operational address: 

30a Great Sutton Street, London EC1V 0DU 

President 

Lord Ashdown GCMG KBE PC 

Trustees David L Stanton Chair 

Christopher Lovell 

Vice-Chair 

Sue MacGregor CBE 

Vice-Chair 

Brian Smith 

Treasurer 

Graham Badman CBE 

Dr Harriet Crabtree OBE 

Professor Lynn Davies 

Ilse Howling 

Baroness Massey 

Baroness Miller 

Baroness Morris OBE 

Robert Scott 

Professor Andrew Tomkins OBE 

Rob Williams 

(the names of all Trustees who served during the year are shown on page 34) 

Executive Team David Bull Executive Director 

William Cottle Deputy Executive Director, Finance and Services 

Andrew Radford Deputy Executive Director, Innovation and Strategy 

Anita Tiessen Deputy Executive Director, Communications and Programme 

Julie Weston Deputy Executive Director, Fundraising 

Principal bankers 

Principal solicitors 

Auditors 

HSBC Bank plc, 133 Regent Street, London W1A 4BQ 

Russell-Cooke, 2 Putney Hill, London SW15 6AB 

Sayer Vincent, Chartered Accountants and registered auditors 

8 Angel Gate, City Road, London EC1V 2SJ 

53

www.unicef.org.uk 

© UNICEF/HQ10-1206/LeMoyne 

Registered Office: 

30a Great Sutton Street 

London 

EC1V 0DU 

United Kingdom 

Registered Company 

Number 3663181 

Registered Charity 

Number 1072612 

A girl smiles during class in a tent at 

Celie-Lilavois Primary School, Portau-Prince, 

Haiti. UNICEF has set 

up tent classrooms and provided 

education supplies for the school. In 

January 2010, a massive earthquake 

destroyed or damaged more than 

4,700 schools in Haiti. UNICEF 

is supporting more than 720,000 

children in 2,000 schools and almost 

100,000 children are able to play and 

learn in over 350 child-friendly spaces. 

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