Boxoffice-August.16.1965

AUGUST 16, 1965
'I
lleMe ^i^ 4f6
Theatre construction continued to boom during the first six months of 1965 with an investment of
$101,700,000 in 270 new theatre projects— 138 in shopping centers and 52 drive-ins. Exhibitors also
remodeled 252 theatres at a cost of $3,066,343. Shown above, left to right: the new Century Theatre,
Paromus, N.J.; the Kailua Drive-ln, Honolulu; the lobby of the new Loew's, Rochester, N.Y., and the
remodeled lobby of the Fox Parkside, San Francisco. Construction survey begins on page 1
jAONAL EXECUTIVE E^...w.,
IN THIS ISSUE:
THi
MOBIRN
TMATRI
SECT 10 Ni

"T
*ml&h'-
WATCH THE MASTER HAND OF PARAMOUNT AOVERTISINC-
PUBLICITY-EXPLOITATION TURN THE SKELETON KEY TO UNLOCI
BIG BOX-OFFICE POTENTIAL FOR THIS SEPTEMBER RELEAS^!

I
I
XULL STOPPERS
EXHIBITOR SKULL SESSIONS
c^-togethers with exploitation teams to
\in
bf
details of these dollar driving ideas!
SKULL RINGS
-eyed, silver-colored Skull rings. Ideal,
inexpensive local kid promos.
SKULL SHOCKTAIL PARTY
aJTVand press personalities at Bloodless
y (plain tomato juice) Shocktail Party.
SKULL-A- RAMA
idnight to dawn showing. All night DJ
ngrams from lobby, patron interviews.
SKULL SCAVENGER HUNT
s to hidden Skull given through tie-ins
local radio station or newspaper.
wlith
LOBBY FRIGHT SPECTACLES
e chilling recordings. Horror displays.
ADVERTISING SPECIALS
rJTrorific TV and Radio spots. Unique
newspaper ads and posters.
THE SKULL STOMP
ifeducing the new bone- rattling dance
craze. The Skull Stomp.
SKULL PAPERBACK
riimid Books publishes the terrifying tale
riE SKULL, including stills from the film.
DAY-GLO COLOR CLINCHERS
I
(Peking 40 x 60 poster and 4 color Herald
printed in Vibrant Day-Glo.
^FKMOUNT PICTURES presents "THE SKULL" starring
'TR GUSHING • PATRICK WYMARK • Guest star:
I^STOPHER LEE • Produced by MILTON SUBOTSKY
dlAX J.ROSENBERG • Directed by FREDDIE FRANCIS
r

»v
Mk
yAe Tic^e oftAe T/lotion T^ictt^JI^ /nd/Ui^^
THE NATIONAL FILM
WEEKLY
Published in Nine Sectional Editions
BEN SHLYEN
Editor-in-Chiei
and Publisher
DONALD M. MERSEREAU, Associate
Publisher & General Manoger
JESSE SHLYEN Manoging Editor
CLYDE C. HALL ..Equipment Editor
ALLEN C. WARDRIP Field Editor
SYD CASSYD Western Editor
MORRIS SCHLOZMAN, Business Mgr.
Publication Ofdcu: »2S Vao Brunt Blvd..
Kansas C'lly, .Mu. (j4l;!4. Jiasr SllJytn,
.Muiiajiiie Exlllor; Allen C. Wardrip, Kleld
feldltor; Murris Scblozman. Biitiiiu'tts .Mau-
•Ker; l'l>de I'. Hall, Tlie .Mudtrn Theatre
Suction. Tcluplione CUestnut 1-7777.
Edilorial Odices: 1270 Sixth .Ave., Ilocke-
Icllcr Center. New York. N.Y. 1U020.
Uuiiald M. .Mersereau, .\ssoclate Publisher
& tJeneral .Manager; Frank Leyendecker,
.\ms Editor. Tcleplione I'Ulunibus 5-637U.
Cmtral Odices; Edilorial— a20 N. .Mldi-
Itsan .We., I hicago 11. 111.. Krances B.
LloM. Telephone Slpetlor 7-3972.
Wetern Offices: 6362 Hollywood Blvd.,
Ilollyiuiod, t'alU. 9UU2S, 8yd Cassyd.
lelepliiine llUII>uovd 5-1186.
Loiiljon Office—.\nthony Uruner, 1 Woodberry
Hiy. Kinchley. N. 12. lelephone
llllblde ti733.
The .MODKliiN TllEATltE SeclloD Is Included
in one issue eaeh Oioiitb.
Albany: J. Conners, 166 No. Pearl St.,
Albany. N.Y. 12207.
Atlanta: IjeneUeve Camp, 166 Lindbergh
liriie, iN.E.
Bu.timore: George Browning. 208 E.
2Sth St.
Boston: Guy Livingston, 80 Boylston.
Boston, .Mass.
Charlotte: Blanche Carr. 301 S. Church.
CliK-llinall: Frances Uajlford, Box 20138,
S61-7180.
Cleveland: W. Ward Marsh. I'laln Dealer.
Columbii.i: Kred Oestrelchei, 52 % W.
.North Broadway.
Dallas: Jlable Gulnan, 5927 Wlntoa
lienier: Bruce .Marshall, 2881 S. Cherry
Way.
lies .Moines: I'at Cooncy, 2727 49lh St.
Detroit: 11. V. lieves, 906 Kox Theatre
BIdi'., WUodiiard 2-1144.
Ilaillord: Allen M. Widem, 249-8211.
Indianapolis: Norma Cieragbty, 408 N
Illinois
St.
Jacksunillle: Kobert Coroivall, 3233 Collige
St., Elthi 6-4967.
Manchester. N. 11.: Guy Langley, P.O.
Box 56.
.MemiihLs: Null Adams, 707 Spring St.
.Miami: Martha Liimmus. 622 N.E. 98 St.
.Miluaiikee: Wm. NIcliol, 2251 S. Layton.
.Minneapolis: John I'ankake. 729 8th Ate.
S E.
Ne« Orleans: Mrs. Jack Auslet, 2268V4
St. CI, mile Ave.
Oklahoma City: Sam Brunk. 3416 N.
Virghila.
Dmiilia: Irving Baker, 5108 Izard St.
I'hiiadeliihla: George .Metzger. 493 Norwood
.\ve., Waimlnster, Pa.
Pittsburgh: It. F. KUngensmlth. 516 Jeanette,
Wllktnsbuig. 412-241. 2809.
Portland. Ore.: Arnold Marks. Journal.
St. LoiiLs: .Myra Stroud. 4209 Ellenvvo..d
San Francisco: Dolores Banisch, 584
Arguello Blvd. 3F.18 BAyvlevv 1-6713.
Washington; Virginia It. Ciilller. 2129
Florida Ave.. N.W. DUpoJit 7-0892.
IN
CANADA
.Montreal: Boom 314. 625 Belmmil St,
Jules l,jirochelle.
John; I'll. Box St. 219. Sam Bahh
Toronto: J. W. Agnew. 274 St. John's
Koad.
Ottana: Wm. Giadish, 75 Belmont Ave.
Winnitiec: Boh Hiical, 426-294 Portage.
Vancoiner; Jlmmle Davie. 2170 W I2th,
Member Audit Bureau of Circulations
Published weekly, except one Issue at
jearend, by Associated Publications, Inc..
825 Van Brant Blvd., Kansas City. Missouri.
64124. Subscription rales: Sectional
Edition, $5 per year; foreign, $10. National
Executive Edition, $10; foreign
$15. Single copy 35c. Second class postage
paid at Kansas City, Mo.
AUGUST
Vol. 87
1 6, 1 965
No. 17
70 P£kK UP PATRONAGE
AT a recent press conference, Stanley
^~\ Kramer declared that there are too
many roadshows today and that they
should be better spaced to retain their
importance as "a special attraction."
There are many in the industry who will
among the
agree with him and, as well,
public, both active and non-active patrons.
Having too many roadshows playing
at the same time is no different than
the industry penchant for overdoing
other things—like releasing too many of
the same types of pictui'es at the same
time; or flooding the market with top attractions
during the summer season and
putting out too many run-of-the-mill pictures
in other seasons. This tendency of
"all or nothing," it seems, is almost constant
to the degree that it works against
itself.
Perhaps New York can absorb five
roadshows at one and the same time in
its Broadway sector, where they usually
play. Still, the number of theatres in
Times Square is not so much greater
than in considerably smaller cities.
Hence, when the long-run roadshows are
dominating the key houses in any city,
there is reason to question the wisdom of
this practice.
As an example of a smaller city, Kansas
City currently has three roadshows
going in its downtown district, leaving
only two other theatres that are on
"regular run" policies, and one of these
indulges in long runs. Were it not for
the "bring them in from the suburbs"
policies, downtovioa theatregoing traffic
in Kansas City would be at a virtual
standstill. And a peculiar thing here is
that the roadshow houses and one of
the "regular" policy houses all are under
one ownership. Maybe it's good business
to compete with oneself in this manner,
which probably does pay or it wouldn't
be continued. But other factors may be
the cause, and from both may, in the
long run, come unfavorable end results.
What happens when, for weeks on end,
only one out of five existing theatres
changes its programs? There is no oppoi'tunity
for a new release to break in
even when the total of releases is at high
tide dm'ing the summer. Everybody
wants to get that elusive top dollar when
moviegoing is at its peak. So the neighborhood
houses and drive-ins become the
outlets—and all, at the same time, play
the first runs, in and out—and, in twt
weeks or less, they are gone and thi
word-of-mouth that these pictures ma^
have earned has no place to go and ni
other theatres to benefit. And, as w-
many times have stated, the chances ti
rekindle a regularity of moviegoing—th
habit, if you please—also goes down th
drain.
j
We think, as does Mr. Kramer an'
other astute producers, that roadsho\
pictures hold a great value for the ir
dustry. (He has produced two of then;
"Judgment at Nuremberg" and "It's '
Mad, Mad, Mad, Mad World," both c
which were successful.) But they nee'
to be given the aura of an importar
event, which is made possible by bettc
timing in their releasing schedules.
And we think this also applies to pit
tures made for general release, whicl
as we said on this page recently, shoul
not be "short-circuited" and burned ou
before their potential is realized. Evei;
branch of the industry will be bettd
served when producer, distributor and eJ
hibitor work together for the "long haa^
rather than the "quick buck."
The latter, patently, is the objective ^
a variety of practices and policies, sue
as those that put non-competitive thai
tres into competition with one anothi'
and, in so doing, deny potential patro?
a wider choice that would stimulate
tendance. It would not be considen
progressive to "turn back the clock," as
were, and bring about a return of order|
clearance, such as enabled this indust'
to cultivate and sustain about double tJ:
volume of attendance that it has toda.
However, those who brought about tl;
present conditions—and it's not the d>
tributors, but the exhibitors—who wl
have to initiate the change. Still, it woul
seem, they should be able to imdo tl;
knot they tied themselves into. Tht
didn't take place over night and the u-
snarling won't either. But, if somewhe^,
a group of exhibitors and distribute^
would get together and face up to t'a
fact that current operational practic's
are not of the best, they will find a vff
for improvement.
s
CL^ JUtf^'
{
i
II

I
The
I
NEW
j
HOLLYWOOD
I
;
Fred
Theatre Income Gain
Predicted for 1965
NEW YORK—An amusement industry
•securities survey released tliis week by
Standard & Poor's predicts a continuing
gain in boxoffice receipts wlricli should result
in income of about $1,375 billion in
1965, compared with $1,325 billion in 1964.
survey pointed out that the trend
|stai'ted in 1964 and resulted in a 4 per cent
increase in boxoffice receipts for that year.
lit credited higher admission prices as a
major factor in last year's gain and added
that "attendance was apparently boosted
;by an improvement in the quality of feature
films.
"A continuation of these trends," S&P
jasserted, "along with the addition of new
theatres and the renovation of old ones, is
expected to result in a further advance in
.boxoffice receipts in 1965."
The report also said that the dwindling
Isupply of feature films for television was
|increasing the value of motion picture
'backlogs of major companies, adding that
I'with the CBS-TV network showing feaiture
films for the first time in the 1965-66
season, the supply of films not yet released
ito TV will continue to dwindle.
"As a result of the scarcity
I
of these fea-
'tui'es, producers' backlogs of such films are
becoming increasingly valuable. Metro-
,3oldwyn-Mayer and Paramount Pictures
;are best situated to take advantage of this
[situation."
lAlbert BoUengier Named
Treasurer of Seven Arts
YORK—Albert E. Bollengier has
iiesigned as financial vice-president and
treasurer of United
Artists Theatre Circuit
and Magna Pictures
Corp. to become
treasurer of Seven
Arts Associated, the
U.S. distribution subsidiary
of Seven Arts
Productions, according
to Eliot Hyman,
president.
Samuel H. Haims,
who has been Seven
'Albert E. Bollengier Arts treasurer, will
move up to become
^'inancial vice-president of Seven Arts
['Associated. Bollengier had been with UA
ifheatres and Magna since 1956, after serving
as treasurer of United Artists Corp.
he distribution company, from 1951 to
11956. Earlier, he had been with Universal
Pictures, Eagle Lion Films and the Price
Waterhouse accounting fii-m.
iLoth Named Columbia
lEastem Story Editor
— Jean Loth, who has
|)een functioning as an assistant to Wil-
,iam Bloom, Columbia Pictures' executive
;tory editor at the studio, has been named
!
eastern story editor.
Loth began his new duties at the Coumbia
home office in New York Monday
Haines, a member of the studio
S'tory department, has been named to replace
Loth.
Landau, Unger, Goldman
Consolidate Their Firms
NEW YORK — Ely Landau, Oliver A.
Unger and Harold Goldman will consolidate
their individual operations into a
snigle corporate entity, thus re-establishing
a ten-year relationship between the
three during which time they founded and
built National Telefilm Associates. The
new company will function primarily as a
worldwide creative motion picture and
broadcast production and marketing organization
with headquarters in the Time
and Life Building and in Los Angeles and
London.
The new company will have 23 pictures
in distribution for the 1965-66 season. Existing
distribution arrangements of the
Landau Co. and Unger Productions will remain
unchanged, with Landau's deal with
Allied Artists continuing. Pour pictures are
in active AA distribution, "The Pawnbroker,"
"The Fool Killer," "The Servant"
and "The Umbrellas of Cherbourg," and
five more, "The Secret Agents," "The Girl
Getters," "The Teenager," "King and
Country" and "Life Upside Down," will be
put into release before the end of 1965.
The six pictures produced by Unger,
"The Face of Dr. Fu Manchu," "Ten Little
Indians," "24 Hours to Kill," "Mozambique,"
"Coast of Skeletons" and "Sandy,"
will all be distributed in the U.S., as scheduled,
by Seven Arts Associated.
Fourteen color action pictures owned by
Harold Goldman Associates, never before
released to television, will be distributed by
the new company's television department,
headed by Goldman.
PRODUCTION MOVING AHEAD
Future productions originally scheduled
by Landau and Unger individually will go
forward without delay, but will be controlled
by the new merged operation, including
Landau's version of Carson Mc-
Culler's "The Heart Is a Lonely Hunter"
and Pat Frank's "Forbidden Area," as well
as Unger's "Battle Royal" and "Cervantes,"
all four scheduled to start production before
the end of 1965.
Paul N. Lazarus, who joined the Landau
Co. last year as a partner and executive officer
will continue in the same capacities in
the consolidated operation and will continue
to have responsibility for supervising
the distribution and merchandising activities
of the new company and Bernard G.
Kranze, vice-president in charge of distribution,
will continue to head this
activity. Erwin Lesser, vice-president and
domestic sales manager of Landau Releasing,
will likewise continue in that capacity.
Heni-y T. Weinstein. the MGM producer,
who was named production executive
and head of a creative department, is
also part of the new company.
Landau. Unger and Goldman originally
joined forces in the pioneer days of television
and their NTA operation became a
major distributing organization for TV
films and developed and produced "The
Play of the Week." After the sale of NTA
to National General Corp.. Landau entered
the film industry and produced "Long
Day's Journey Into Night." which was distributed
by Embassy Pictures, followed by
"The Pawnbroker" and "The Fool Killer."
He also purchased and operates the Little
Carnegie and Cinema Rendezvous theatres
on 57th Street, New York.
Unger, who left NTA in 1963, worked on
the development of a pay TV system, which
was eventually sold to Subscription TV. before
turning to producing the six feature
films. Goldman, after leaving NTA in
1960, formed Television Entertainment
Corp. and joined with Heni-y Saperstein in
forming Screen Entertainment Co., a major
distributor of films for television.
The new company will include television
production as well as continuing to release
theatrical features.
Six Cinerama Theatres
To Be Built in Mexico
LOS ANGELES—Following months of
international negotiations, a multimillion
dollar contract has been concluded granting
exclusive rights for the presentation of
Cinerama in the Republic of Mexico, which
now becomes the 28th country and the 8th
Latin American nation in Cinerama's
global spectrum, according to William R.
Porman, president of Cinerama, Inc., who
disclosed that the Mexican principals to
whom the rights were granted are Carlos
Amador, Jose Jamui and Jose Zavala
Olmos, active in films, TV and diversified
interests below the Rio Grande.
Forman said the first theatre of 1,500
seats, new from the ground up, with all the
latest technical facilities, goes into immediate
construction in Mexico City, located
next to the Plaza de Toros. The second
theatre in Mexico City will go into
construction almost simultaneously on one
of several sites under consideration, according
to Forman.
Thereafter, he said. Cinerama theatres
will go up in Guadalajara, Monterrey. Leon,
and Vera Cruz, making a total of six Mexican
houses, in which the investment, said
the Mexican principals, will be approximately
$5,500,000.
It is anticipated, Forman further announced,
that the first Mexico City theatre
will be in operation by next Easter for a
gala international premiere. When all
Mexican houses are operating. Cinerama
will have 79 theatres using its process
around the world.
Film Director Fined $650
In Bomb-Hoax Charges
DENVER — Conrad Russell Rooks, 29-
year-old movie director, was fined $650
in U.S. District Comt here Fi-iday i6i
and placed on a .year's probation after
pleading no contest to bomb-hoax charges.
He first pleaded not guilty, then changed
the plea on June 11.
He. John Barrymore jr. and a woman
companion were taken off a Western Airlines
flight here November 27. after Rooks
told a stewardess that a wooden box he
was carrying contained a bomb. An FBI
investigation showed the box held Indian
artifacts.
30XOFFICE :: August 16. 1965

NGC and Continental Airlines
Organize World Theatre Arm
HOLLYWOOD—National General Corp
and Continental Air Services, wholly owned
subsidiary of Continental
Airlines, have
lonned a new corporation.
Fox Overseas
Theatre Corp.. to
build and operate motion
picture theatres
around the world.
Pierre Salinger has
been named president
of the new corporation,
which will investigate
motion pict
u r e opportunities
Pierre Salinger
and operations in all
areas of the world,
Salinger will remain with National General
Corp. as a consultant and will be director
of Carthay Center Productions, Inc..
film production arm of NGC. Already a
director of Continental Air Services, Inc..
Salinger also has been elected vice-president
of international affairs of that corporation
and to the same post for the parent
company. He is expected to travel
widely in Europe. Asia and Africa in connection
with his new assignments.
Robert Six. president of Continental Airlines
and a director of NGC, and Eugene
V. IGein. president of NGC, in a joint
statement, said:
"We are enthusiastic about the formation
of this joint project and the fact that
Pierre Salinger has agreed to head it up
His worldwide knowledge of countries and
people will be of invaluable assistance in
the successful operation of this new
business."
Court Defers Decision
On NGC Acquisitions
NEW YORK — The National
General
Corp. request for acquisition of four new
theatres remained unresolved this week as
Judge Edmund L. Palmier! reserved decision
following the hearing of arguments
in opposition to each of the proposed
acquisitions.
NGC's application for a 950-seat theatre
in the Town & Counti-y Shopping Center in
San Jose. Calif., was opposed by John Bertain
acting for nine exhibitors in that
area, and Judge Palmieri has scheduled
further hearings on that request the week
of August 16 in Los Angeles.
The request for a new 1.100-seat house
in Denver was opposed by Edward Miller
of Wolfberg Theatres, and the proposed acquisition
of a new theatre in Menlo Park.
N.J.. was opposed by Stephen Duggan. representing
Walter Reade-Sterling. and Harrj'
M. Pimstein. appearing for General Cinema
Corp. Pimstein claimed that NGC would
enjoy an advantage over its competitors in
that it could preview pictures before bidding
for them.
Maurice Silverman, Department of
Justice attorney, asked the court to refuse
the request for a 950-seat theatre in Chris-
Town Shopping Center in Phoenix until
NGC divested itself of one of its houses in
that city by 1969.
Seymour Simon and Harold A. Lipton
represented NGC.
Zugsmith Denies Offering
$24 for AA Preferred
HOLLYWOOD — Albert Zugsmith. film
producer and stockholder in Allied Artists,
this week denied reports from New York
that he had offered $24 per share for preferred
stock in the company. However.
Zug.smith admitted that he had instructed
his broker to try to buy 24,000 shares on
the open market, but added that, as of
Monday i9i morning, "I have received not
one share on this offer." Zugsmith's action
in trying to gain control of the preferred
stock presumably was occasioned by the
company's failure to pay preferred dividends.
Zugsmith said, "All AA management
has to do to avoid Zugsmith taking
over is to pay the preferred dividends."
13-Month Supply Completed
Of 'Pink Panther' Cartoons
NEW YORK—Mirisch Films, Blake Edwards'
Geoffrey Productions and DePatie-
Freleng Enterprises have completed more
than a year's schedule of the Pink Panther
cartoons for United Artists release. The
completed schedule represents 13 cartoons
in color by DeLuxe and each running seven
minutes.
In addition to "The Pink Phink," the
first in the series which won a 1964 Oscar
for best animated -short subject, the readyfor-release
titles are: "Pink Pajamas." "We
Give Pink Stamps." "Dial 'P' for Pink,"
"Sink Pink," "Pickled Pink," "Pink Ice,"
"Shocking Pink." "Pinkfinger." "The Pink
Tail Ply," "Reel Pink," "An Ounce of Pink"
and "Pink Panzer," these representing
monthly product through February 1966.
Embassy to Release 8
Films in
Sept.-Dec.
NEW YORK—Embassy Pictures will release
eight pictures during the four-month
period from September through December
1965, according to D. J. Edele, vice-president
and general sales manager. Two of the
pictures for October, "Secret of Magic
Island" and "Santa Claus Conquers the
Martians," both in color, are for the children's
market and have already played some
U.S. engagements, some matinee dates.
In September, Embassy will distribute
nationally "Darling," starring Laurence
Harvey, Dirk Bogarde and Julie Christie,
which is currently playing its New York
first run, and "The Little Nuns." an
i
Italian comedy starring Catherine Spaak
and Sylva Koscina.
In addition to "Secret of Magic Island
and "Santa Claus Conquers the Martians,"
the October releases will be "Git!," in color,
starring Jack Chaplain and Heather North,
produced and directed by Ellis Kadison,i
and "Village of the Giants," produced and'
directed by Bert I. Gordon, in color, with;
Tommy Kirk. Johnny Crawford and Ronny'
Howard starred, both of these aimed at the
teenagers and young adults.
In November, Embassy will release the;
English-language version of Jo.seph E.
Levine's Italian-made "Casanova '70," the
Carlo Ponti production in color, starring
Marcello Mastroiamii with Vima Lisi,
Marisa Mell. Michele Mercier. Enrico Maria
Salerno and Beba Loncar, now playing in
key cities in its subtitled version. The December
release will be Joseph E. Levine's
"The Tenth Victim," now being produced
in Italy in color by Carlo Ponti and directed
by Elio Petri, stan-ing Marcello
Mastroianni, Ursula Andress and Elsa
Martinelli,
Will Rogers Lobby Plaque to Music Hall
NEW YORK — Russell Downing, president
of Radio City Music Hall, has been
presented the fii-st Will Rogers Hospital
lobby plaque by Ned Depinet, Will Rogers
president. The world's first motion picture
Russell Downing, right, president of
Radio City Music Hall, New York,
accepts the first Will Rogers Hospital
lobby plaque from Ned Depinet, Will
Rogers president.
theatre became the first to post the plaque
in its lobby.
Designed to identify the movie theatre;
and their managements more closely
witl
the famed research, healing and teaching
institution at Saranac Lake, the plaqui
reads:
;
"This theatre is proud to be part of tht
entertainment-communications industry':
famed Will Rogers Hospital and O'Donnel
Research Laboratories at Saranac Lake
N. Y., engaged in research, healing anc
teaching, one of America's great institu
tions dedicated to the conquest of luni
cancer, emphysema, TB and all the ches
diseases which afflict humanity. The Man'
agement."
Copies of the plaque are availabl
through National Screen Service branche
throughout the nation. It is the plan o
this year's fund-raising committee, headei
by Morris Lefko, to emphasize the publi,
relations value of Will Rogers for th
theatre in the community. It is suggested
that press coverage be sought when th
plaque is posted, by arranging for the at
tendance of a local newsworthy personalit
at the posting ceremonies.
f
BOXOFFICE :
: August 16. 196

1 8)
'Make Mine a Movie'
TOA Conclave Theme
LOS ANGELES — "Make Mine a Movie
in a Movie Theatre" has been set as the
theme and slogan for the Theatre Owners
of America 18th annual convention at the
Ambassador Hotel here October 28-30. it
was announced Thursday by Sherrill C
Corwin, general chairman. The theme was
suggested by Robert W. Selig. co-chairman.
The logo is a reproduction of an admission
ticket, torn in two, with the slogan
across the face. The meeting room of the
convention and all visual materials, as well
as the business program, will reflect the
theme.
Sumner M. Redstone, TOA president, on
Wednesday (ID announced the executive
committee for the convention, with William
H. Thedford serving as co-chairman with
Selig.
On the executive committee are Herbert
Copelan, Evert Cummings, James Edwards.
William R. Forman, Don Guttman, AI
O'Keefe. Eugene V. Klein. Frederick
Kimkel. Irving H. Levin, William H. Oldknow,
Fred Stein and George de Waide.
Redstone also announced at week's end
that John F. Wood, president of the
Cinematograph Exhibitors Ass'n of Great
Britain and Ireland, will address the convention
and will be a special guest of the
TOA board of directors at its preconvention
meeting October 27. Eldest son of J. F.
Wood, pioneer British showman who
started in motion pictures in 1896. Wood
entered the business in 1937 and, following
World War II, rejoined his father's companies,
Bedford Cinemas and Abbey
Cinemas. After his father's death in 1955,
he became managing director of the companies
and also joined the board of directors
of Liveipool Majestic. He is a
member of the Cinema & Television Benevolent
Fund and the British Kinematograph
Society. He opened the first exhibitor
Cinerama Theatre in the United Kingdom
at Liverpool last year.
The Motion Picture & Concessions Industries
Tradeshow, co-sponsored by TOA,
National Ass'n of Concessionaires and Theatre
Equipment & Supply Manufacturers,
will nm from October 27 through October
30, concurrent with the convention.
Special Panel Events Set
For N.Y. Film Festival
NEW YORK—A series of 12 special panel
events, entitled "Film '65," will be held
nightly at 6:15 at the 212-seat auditoriimi
of the new Library Museum of Performing
Arts in Lincoln Center during the third
New York Film Festival, September 7
through 18, according to Amos Vogel,
Festival director.
Arthur Knight, film critic for the Saturday
Review and professor of cinema at
the University of Southern California, will
serve as coordinator of the series, which
will be open to the public. A special session
on the role of film criticism, with leading
critics participating, is on the agenda as
well as critical re-examination of the Festival's
two revivals, Erich von Stroheim's
"The Wedding March" and Louis Feuillade's
"Les Vampires."
HONORROLL
/CIRCUITS
As of August 6th, the following 54 circuits
are participating in the 1965-66 Will
Rogers Hospital Drive:
Hecht, Monessen, H. B. Meiselman, Decar,
Fabian, Ti-ans-Texas, Kerasotes, Tri-
States, Cinema Circuit, Paramount Gulf,
General Cinema, Selected, Skirball, General
Theatres, Broumas, Armstrong, Cooperative,
Reinhardt, Y & W, Redstone,
Kallet, Iselin, Empii-e Cinema, Upstate,
Ellis, Associated, Brecher, 'Ventnor &
Weiland. Pearlman & Kaufman, Community
Theatres, B. S. Moss, Walter
Reade-Sterling, Rugoff, Acme, Sylvan
Leff, Thornton, Stanley Warner, Skouras,
United Artists, Randforce, Florida States,
Chakeres. Pmdential of N.Y.. R.K.O.,
Rowley, Schine, Brotman & Sherman, John
C. Bolte. Brandt. Matson. Loew's, Milgram,
Wilson, Chertcoff.
Pepsi-Cola 'Tradestokes'
Offers Many Prizes
NEW YORK—Forty prizes are available
to winners in the Pepsi-Cola Co. new
"Come Alive Tradestakes" promotional
contest for Pepsi-Cola dealers and potential
new accounts. Contestants may enter by
answering four entry-blank questions
about the scope and strength of Pepsi-Cola
advertising. Official entry blanks and
correct answers appear in ads running in
this issue of The Modern Theatre and in
other business papers. Brochures containing
answers and entry blanks are also being
distributed by local Pepsi-Cola bottlers.
Entries must be postmarked not later than
September 15. when the "Tradestakes"
closes.
Winners in the Pepsi-Cola contest will
receive piizes for both their personal and
business use, the firm says. First prize is
a 1965 Amphicar, a sports-car boat that
can be driven on land and on water. In
addition, the first place winner will receive
his choice of a Choice-Vend bottle vendor,
an S&S reach-in vertical cooler, or a Multiplex
fountain Astronaut HI dispenser.
Each of the three second prize winners
will receive a Sand Sailer, a land boat that
can travel at up to 70 miles per hour, plus
a Vendorlator crushed-ice cup vendor. Five
third prizes are offered. Each winner will
receive a Suzuki motorcycle and his choice
of equipment offered in the first prize. The
31 fourth prize winners will also receive
their choice of equipment offered to the
first prize winner.
Paramount Cancels 'Easy'
HOLL'YWOOD—Howard W. Koch, Paramount
vice-president and studio production
head, this week announced cancellation of
production on "Easy Come, Easy Go," due
to the multiple injuries suffered by cast and
crew members during a train wreck on location
in Chatsworth Thursday
' 5 ) . Co-star
Jan Berry of the Jan and Dean musical
team and director Barry Shear were among
the seriously hurt of the 17 injui'ed in the
accident.
RKO Gels Pay TV
Rights in 5
Cities
CHICAGO—Subscription television franchises
have been acquired in five cities
New York, New Haven, Philadelphia, Washington
and San Francisco—by RKO General,
Inc., which operates the pay TV test
station in Hartford, Conn., utilizing the
Zenith Radio Corp. system. However, an
RKO General statement said that exercise
of the franchises "will depend upon further
results of the Hartford operation and
Federal Communications Commission approval."
The company has offered pay TV on
channel 18 in Hartford since June 196'2
and currently has about 5,000 subscribers.
Last March, Zenith petitioned the FCC to
allow pay television on a nationwide basis.
but the petition was protested by the Joint
Committee Against Toll TV and last month
Zenith filed a rebuttal to the Committee's
charges.
In addition to its pay TV operation, RKO
General owns and operates commercial TV
or radio stations in New York. Boston.
Washington. Memphis, Detroit, Los Angeles
and San Francisco.
STY Files Brief With FCC
Favoring Zenith Pay TV
WASHINGTON—In a brief filed with
the Federal Communications Commission,
Subscription Television, Inc., requested a
favorable ruling on Zenith-Teco's petition
for um-estricted nationwide pay TV.
Sylvester L. "Pat" Weaver, STV president,
in commenting on the outlawing of
his system in CalifoiTiia, argued that the
pay TV revenue might mean the difference
between life and death for the new UHF
stations.
Weaver said pay TV could afford the
public the programs that free television
could not offer. He stated that 50 per cent
of his TV audiences selected films, 25 per
cent chose sports and 25 per cent asked for
cultural, educational and special events.
Columbia's 'Mickey One'
To Venice Festival
VENICE — The Venice Film Festival
Tuesday (10 > announced that Coliunbia's
picture, "Mickey One," starring Warren
Beatty, will be the invited U.S. entry to this
year's festival, August 24-September 6.
"Mickey One" was produced and directed
by Ai-thur Penn. Both Beatty and
Perm will attend the presentation of the
film in Venice on September 1. Columbia
has scheduled "Mickey One" for fall
release.
Everett Sloane, 55, Dies;
Last Rites in Hollywood
HOLL'YWOOD — Funeral services for
Everett Sloane, 55, who died Friday (6>
in his Brentwood home, were held Smiday
by Rabbi Jacob Pressman. Lee Marvin
read a tribute composed by Allan Sherman.
The actor's mother, sister, aunts and nieces
from the East were among the many
mourners. In lieu of floral memorials, it
was requested that contributions be made
to the Anti-Defamation League.
BOXOFFICE :: August 16, 1965

'
|
'
5:?0, to be hosted by the Kansas City
i
club. The joint meeting of the international
board, club presidents and inter- ;
national committee chaiiTnen on Thursday,
September 15, will be preceded by a break-
fast sponsored by the St. Louis and Washington
clubs, and the same evening the
Des Moines club will host a dinner for the (
international officers, and the Charlotte
j
club will sponsor a reception honoring international
officers.
j
'
IL
Hershey Names Dearden
Director of Sales, Marketing
HERSHEY. PA. — Hiuolci S. Mohli-r.
president of Her.sliey Cliocolatc Corp., has
appointed William E. C. Dearden as director
of sales and marketing, effective
immediately.
Dearden, in filling this newly created
position, will have chief responsibility for
the sales and marketing of Hershey's and
Reese's products. There will be no change
in the company's national .sales organization
which will continue under the direction
of E. P. Aldous. general sales
manager.
Dearden has been products manager of
the company since January 1962 and was
recently elected a director of the firm. He
is also a vice-president of Hershey Chocolate
of Canada Ltd., a director of the H.
B. Reese Candy Co., Inc., the Hershey
TiTJSt Co.. the Milton Hershey School, and
the M. S. Hershey Foundation, and also a
trustee of Albright College. He has been
associated with the Hershey interests since
1953.
MGM Names Zeb Epstein
To 'Zhivago' Group Sales
NEW YORK—Zeb Epstein, national director
of group sales for such MGM roadshow
pictures as "Ben-Hui-," "King of
Kings" and "Mutiny on the Bounty," has
been named to the same post for MGM's
forthcoming roadshow, David Lean's production
of Boris Pasternak's "Doctor
Zhivago," by Morris Lefko, vice-president,
and Mel Maron, roadshow manager.
Epstein was managing director of the
Warner
i
Theatre originally the Strand) for
32 years and later became assistant general
manager of theatre operations for
Cinerama. He was national director of
group sales for Cinerama before taking on
the "Ben-Hur" assignment.
Tom Kefalas, who was MGM director of
group sales for MGM's "How the West Was
Won" will work with Epstein in the same
capacity for "Doctor Zhivago."
JOURNALISTS
HONOR WARNER
—Officers of the Hollywood Foreign
Press Ass'n, on behalf of the membership,
presented to the president of
Warner Bros, a special plaque of
honor reading: "Presented to Col, Jack
L, Warner C.B,E, with gratitude for
his recognition and good relations with
the press of the world, 1965. year of
'The Great Race" Jubilee, Hollywood
Foreign Press Ass'n (signed) Bertil
Unger, president." Pictured here in the
office of Warner are Col, Warner and
Bertil Unger.
Paramount Sets 'Beach Ball'
NEW YORK—"Beach Ball," Technicolor-Techniscope
musical featuring some
of the country's top recording stars, has
been acquired by Paramount Pictures for
national release this fall.
Five popular vocal teams—the Supremes,
the Righteous Brothers, the Pour
Seasons, the Hondells and the Walker
Brothers—play major roles in the film,
which stars Edd Byrnes, Chris Noel, Robert
Logan, Brenda Benet and Aron Kincaid.
WOMPI Program Set
For N.Y. Convention
NEW YORK—The "Knickerbocker
Holiday"
12th annual convention of the Women
of the Motion Picture Industry will be
held at the Astor Hotel here September
17-19, following three days of pre-convention
meetings which will begin September
14 with the international officers board
meeting. Mrs. Lee Nickolaus, New Orleans,
international president, will preside.
The convention opens officially at 12:30
,
p.m. on Friday, with "Mr. Knickerbocker"
there to greet the WOMPIs. Business sessions
will continue until Sunday noon. Friday
night will be "Night at the World's
'
Fair," with WOMPIs transported by bus
i
On Wednesday, September 15, a presl-
dent's forum will be held at 2:30 p.m. followed
by the club president's dimier at
j
to the fairgrounds, with dinner and
I
an
evening to enjoy the fair,
A "Southern Breakfast" will be hosted 1
on Saturday morning by the Atlanta, Jack- I
SDnville, Memphis and New Orleans clubs, i
a noon luncheon will honor international I
past presidents and an evening cocktail
j
party will precede the installation banquet i
at which the annual WOMPI awards will
be given. These include the Verlin Osborne
trophy for publicity, the Mable G'uinan
|
',
convention attendance award, the Loraine
•
Cass award for service, the R. J. O'Donnell
award for industry service and the Canada '
'
award for largest increase in club membership.
Highlight of the banquet is installation
of new officers, with Mi-s. Maj'y I
Hayslip of Kansas City, past international
president, officiating. A check for $2,000
will be presented to Will Rogers Memorial
Hospital in support of the WOMPI sponsored
room, permanent charity of WOMPI
International.
The Sunday breakfast vrill honor local
club presidents, and a "Till We Meet
Again" brunch, hosted by the Dallas club,
will follow the adjom-nment of business
sessions at noon. A meeting of the newly
elected international officers will be held
at 2 p.m.
Dorothy Reeves and Hilda Prishman.
both of the New York club, are co-chairmen
for the convention. Mrs. Elizabeth
L. Raynor of New York will serve as parliamentarian.
WANTED:
EXPERIENCED THEATRE MANAGER.
MANY BENEFITS, INCLUDING
RETIREMENT PLAN. APPLY
WALTER READE-STERLING, INC.
Mayfair House, Deal Road
Oakhurst, New Jersey
BOXOFHCE :: Ausust 16. 1965

'
which
I
. eluding
' King,"
I
[
!
ball
IT'S MONEY IN THE BANK—
"Cleo" means money in the bank to
exhibitors Oscar Brotman, left, and L.
Sherman, right, of the Brotman-Sherman
Theatres, shown with David
Emanuel, president of Governor Films,
at the sneak preview of the first "Carry
On" in color, "Carry On Cleo." An enthusiastic
reaction was shown at the
"sneak" preview at the Esquire Theatre
in Chicago.
Buena Vista Creates New
Posts in L.A., Midwest
NEW YORK—Buena Vista, the Walt Disney
distribution company, has created two
new positions, both filled by BV salesmen
in Los Angeles and in Omaha and Des
Moines, according to Irving H. Ludwig,
president.
Andrew H. Heederick jr., a Los Angeles
salesman, has been promoted to the new
post of Los Angeles metropolitan manager
and Pat Halloran, salesman for Omaha and
Des Moines, has taken on new duties as
supervisor for the Kansas City. Omaha and
Des Moines branches. Halloran will remain
in Omaha and will continue to report to
Marvin Goldfarb. Rocky Mountain district
manager.
Ludwig, Leo Greenfield, domestic sales
manager: Herb Robinson, eastern division
manager; Don Conley, western division
manager, and Paul Lyday, promotion and
publicity manager, have all returned to
their posts after accompanying Dean Jones,
star of "That Dam Cat," Buena Vista's
Christmas release, and Bob King, studio
publicist, on a seven-city exhibitor ad-promotion
tour for the Disney picture, in
Hayley Mills is co-starred.
Warner Bros. Has 36 Shorts
In Release Through August
NEW YORK—Warner Bros, has 36 short
subjects on its current release schedule
through August, all of these in color, infour
two-reelers in the World-
Wide Adventm-e series, "Where Winter Is
"Gone Pishin'," "Under the Little
Big Top" and "Winter Paradise."
There are 26 Technicolor cartoons and
six one-reelers, "Riviera Revelries," "Foot-
Royal," "Rodeo Roundup." "Art of
Archery," "Cowboy's Holiday" and "Italian
Holiday."
For September. Warner Bros, will release
four, "Metropolis in Miniatm-e," a one-reel
Worldwide Adventure special, and the
Technicolor cartooiis, "The Unexpected
Pest," "Boulder Wham" and "What's
Opera, Doc?"
New Marketing Structure
Set Up by Coca-Cola
ATLANTA—Coca-Cola Co. has reorganized
its marketing structure to bring responsibility
for marketing of its 17 different
soft drinks under Fred W. Dickson,
newly named marketing director of carbonated
beverages. Dickson formerly handled
advertising and sales promotion only for
Coca-Cola. J. Lucian Smith, formerly vicepresident
in charge of bottler sales development,
was named assistant marketing director.
Three new departments also were created.
Robert Broadwater, formerly in the
technical division, was named head of
the new products and new packages department.
Richard D. Harvey, fonnerly head
of creative services, was named brand
manager for Coke, and Ira C. Herbert, formerly
with McCann-Erick.son, was named
brand manager for Fanta products. They
will handle all planning for those specific
products.
lATSE Mid-Summer Meet
Convenes August 23
MIAMI BEACH—The i-egular
mid-summer
meeting of the general executive board
of the International Alliance of Theatrical
Stage Employes and Moving Picture Machine
Operators of the United States and
Canada will convene at the Carillon Hotel,
Monday i23) according to Richai-d F.
Walsh, president.
HOW DO YOU DESCRIBE A MOVIE Like...
You don't...YOU SEE IT!
iFYOUSEEIT...YOU'LLPLAYIT!
Selected
Engagements Invited
CINEMA DISTRIBUTORS of AMERICA
54 Dauphin Street Mobile, Alobamo
Copyright UN-AD '65
BOXOFHCE August 16, 1965

. . . Group
. . With
. . Giovanna
j
,
,
;
j
j
j
j
^oU^u^LMcC ^e^u>nt
piLLY WILDE2l"S next film for the
Mirisch Corp. has been titled "Tlie
Fortune Cookie" and will start shooting
October 31 in Cleveland. An original
comedy-drama written by Wilder and his
long-time collaborator I. A. L. Diamond,
the film will star Jack L^mmon and Walter
Matthau. Wilder will produce and
direct with Diamond, the associate producer.
United Artists w'ill release. Tlie pictui-e
marks the fourth time Wilder and
Lemnion have worked together . . .
Arthur
P. Jacobs' Apjac Productions and 20th
Century-Fox have jointly acquired film
rights to an upcoming French novel.
"Choice Cuts." to be filmed next spring
here and in Paris. The picture is the third
Apjac-Fox tie, starting with "What a Way
to Go." released last year, and "Doctor
Doolittle." Rex Harrison starrer to roll next
sunimer. Jacobs also has film commitments
with Warners and MGM. The latter
studio involves remake of "Goodbye Mr.
Chips" . . . Tandem Productions has acquired
all rights to "The Night They
Raided Minsky's." Rowland Barber's lively
chronicle of the young Quaker girl who
threw a tantiimi on the stage at Minsky's
in 1925. resulting in the first strip-tease
that led to the famous raid, it was announced
by Norman Lear and Bud Yorkin.
who head the motion picture production
company. It is plamied as a large scale,
color film with three major star roles,
scheduled to start in February 1967. and
talks are now on with major companies
regarding distribution . . . The Roger
Corman Co. has purchased Bob Kaufman's
original screenplay. "By the Seat of
Their Pants." which Corman will produce
and direct under his own banner. Corman.
currently preparing "The Long Ride Home"
to start the middle of September at Columbia,
also has Richard Arams screenplaying
his big-budget "Robert E. Lee."
Although CoiTnan has future associations
with both Columbia and UA, no studio
deals have been made on either film.
Alfred Hitchcock is co-starring Julie
Andrews with Paul Newman in his upcoming
"Tom Curtain," which he will
make for Universal release. Hitchcock
plans to put the susjjense-drama before the
cameras October 1. But Miss Andrews will
report to him for rehearsals as soon as her
current role in the Mirisch Co., "Hawaii"
is completed. The picture is the first under
a thi-ee-picture deal Hitchcock recently
signed with the studio. The original story
by Brian Moore also will be scripted by
him . . . Tony Curtis, who will star in
Paramount's "My Last Enichess," left for
Europe with his actress-wife Christine
Kaufmann. where he will begin work on
the new Seven Alls production next month.
"My Last Duchess" is a murder-mystery
comedy stemming from the infamous
career of a handsome, young rogue and
the "accidents" he causes to happen to a
succession of rich W'Omen in his life . .
.
Chai'les Boyer has joined the cast of
Paramount-Seven Arts' "Is Paris Burning?"
now on location in Paris. Kirk
Douglas, Leslie Caron. Jean-Paul Belmondo
and Oert Frobe are in the film, which is
.By SYD CASSYD
based on the book by Larry Collins and
Dominique LaPierre. Rene Clement directs
the screenplay by Gore Vidal and
Francis Ford Coppola ... In order to insure
his availability in mid-November, Universal
producer Harry Tatelman announced
that Dan Duryea will play one of
the tw'o male starring roles in the James
Fritzell and Everett Greenbaum original
screenplay. "The #446." Duryea recently
completed one of the starring roles in
Tatelman's first production for Universal.
"Incident at Phantom Hill" . . . Michael
Connors, who just completed his third film
under a seven-year non-exclusive deal with
Paramount and is currently starring in
Martin Rackin's production of "Stagecoach"
at 20th-Fox, signed a non-exclusive
pact with Fox to make one picture a year
for the next four years . . . Another young
actor. Aron Kincaid, has been signed to a
long-term contract by American International
Pictures to make a total of nine upcoming
actors and actresses contracted for
the company's "starburst of youth" development
program. Kincaid appeared in
AIP's just released "Ski Party" and has
been set for a stan-ing role in the September-scheduled
"Pajama Party in a
Haunted House."
Jean Seberg is the newest member in "A
Pine Madness," which already has Sean
Connery and Joanne Woodward. Jerome
Hellman produces for Warner Bros, under
the Pan Arts independent banner. Elliot
Baker adapted from his novel and Irvin
Kershner will direct. Another male star
role remains unfilled. Shooting begins
mid-September in New York . . . Elizabeth
Hartman. currently starring in UA's "The
MEET ON 'CHASE' SET—Two film
directors, whose films are being produced
under the Sam Spiegel banner,
meet on the Columbia Pictures studio
set of "The Chase," which is currently
in production in Hollywood. Arthur
Penn, left, whose film "Mickey One,"
is planned for Columbia release this
fall, is directing an all-star cast in
"The Chase." At the right are Eleanor
and Frank Perry, creators of "David
and Lisa," who are currently working
on "The Swimmer," another Spiegel
project, which is scheduled for production
this summer.
Group" filming in New York, inked a fivepicture
contract with Warner Bros. The
actress made her motion picture debut
starring opposite Sidney Poitier in MGM's
"A Patch of Blue." which is scheduled for
release in December .
Ralli.
young Italian star, was simultaneously
signed to a three-picture contract by the
Mirisch Corp. and set to make her American
film debut in Blake Edwards' new
comedy, "What Did You Do in the War,
|
Daddy?" She joins James Coburn. Dick
|
Shawn. Aldo Ray and countryman Sergio
;
Pantoni. Producer-director-writer Edwards
will lamich the picture in September
for UA release.
'
,
"Senza Fine" ("Without Faith"), a romantic
Italian ballad by Gino Paoli, which
is a sensational seller in Europe, has been
acquired by producer-director Robert i
Aldrich to serve as the love theme for his
20th-Fox release, "Tlie Flight of the
Phoenix." currently before the cameras
starring James Stewart, Richard Atten- i
borough, Peter Finch, Hardy Krager,
El-nest Borgnine and an all international
cast. The music score for the Associates
and Aldrich Co. film will be composed and
;
conducted by Frank DeVol . . . Neil Simon,
who wrote the hit play. "Barefoot in the
Park," now in its second year on Broadway,
was set to write the screenplay for the film i
version which Hal Wallis will produce for
Paramount. The arrangement for Simon
was concluded with Howard W. Koch,
studio head of Paramount.
"Doc" Merman, who supei-vised 20th-
Fox's "The Agony and the Ecstasy" in
;
Italy under Elmo Williams, in charge of
i
the company's Eui'opean production, will
|
produce "Big Country, Big Man" in Aus- i
tralia starting next month. The script (
has been completed by D'Arcy Niland and
William Strutton . a next summer ;
start chalked in. Unger Productions set
Terence Young to direct "Deadlier Than ,
Male," which Oliver Unger and Victor i
Pahlen will co-produce in Paris. The feature
is based on a George St. George original
about Paris during the Nazi occupation
Captain A. Cooper, air attache i
at the Australian Embassy in Paris, has.
been signed as an expert boomerang
thrower for 20th Century-Pox's "How to
Steal a Million Dollai-s and Live Happily
Ever After." Cooper will instinct Audrey
Hepburn and Peter O'Toole, the stars of
the color comedy, how to throw a boomerang
so that it reaches its target and returns
without fail to the hand of its owner.
The boomerang is one of the most important
props of the picture, which Wyler
will direct and Fred Kohlmar will produce
in Paris. Harry Kurnitz wrote the script.
The film, which starts production on
August 16, co-stars Hugh Griffith.
"The Glass Bottom Boat." starring Doris
Day, Rod Taylor and Arthur Godfrey, is
now before the cameras on location in
Northridge in San Fernando Valley. The
company, headed by director Frank Tashlin,
returned to the studio Friday (6) to
begin interior filming. The Melcher-Freeman
production also has an all-star supporting
cast including John McGiver, Paul
Lynde, Edward Andrews, Eric Fleming.
Dom DeLuise and comedian Dick Martin.
Martin Melcher and Everett Freeman coproduce.
Freeman additionally wrote the
original screenplay.
10
BOXOFnCE :: August 16, 1965

and
and
and
^
il
^
I
'
E
'
DO VAN DYKE & JAMES 6ARNER IN THE ART Cf LO¥E
TYRONE THEATRE • St. Petersburg, Fla. • Tyrone Theotre Co.
I
Continued from preceding page>
Santa Claro—New Moonlight Theatre, 650 seats, in
Moonlite Shopping Center, United California Theotres.
Santa Rosa—20th Century West, in Coddingtown Regional
Center, William Blair.*
Stanton— Stonton Theatre, 860 seats, in Stanton Plaza
Shopping Center, Associated Independent Theatres.
Thousand Oaks—Melody Theatre, 650 seats, in Parks
Oaks Shopping Center, Holiday Theatres.
COLORADO
Colorado Springs—Cinema 70, 850 sects, Westlond
Theatres.*
Denver— Avado-Plaza, 703 seats, in Arvado Plaza
Shopping Center, Vera Cockrill'
CONNECTICUT
Bloomfield— 2,000-seat theatre, R. Vincent Gerardo
& Associates.
Formington—Cinema 6, 1,200 seats, adjacent to Fan-nington
Drive-tn, E. M. Loew's Theatres.
Manchester—
1 ,000-seat theatre, in Manchester Shopping
Parkade, Berme Menschell & United Artists
Theatres.
Milford—Cinema, 1,500 seats, in Connecticut Post
Shopping Center, Generol Cinema Corp.*
Montville—
1 ,000-seat theotre, odjocent to Norwich-
New London Drive-In, E. M. Loew's Theatres.
Plainville—
1 ,200-5eat theotre, opposite Plainville Drivein,
Perakos Theatres.
Westport—Cinema II, 400 seats, adjacent to Fine
Arts Theotre, Nutmeg Theatres.
DELAWARE
Rehoboth Beach—Midwoy Palace, 1 ,200 seats, in Midway
Shopping Center, Midway Realty Corp.'
DISTRICT OF COLUMBIA
Woshington—Cinema, 826 seots, KB Theatres.*
Janus I ond Janus II, Martin Field and
Harold Slate."
Woshington— Dodge Park, in Dodge Pork Shopping
Center, PR Theotres.
FLORIDA
Cocoa Beach— 900-seat theatre, in First Federal Plaza,
Charles Netter and Robert Veenemon.
Cocoa Beach— 900-seat theatre, in Atlanta Shopping
Center, Charles Netter and Robert Veenemon.
Cocoo— Pines, 950 seats, in Pine Ridge Shopping
Center, Kent Theatres.*
Cocoa—Merntt Theatre, 900 seats, on Merritt Island,
F, Glusman and J. Lurle.*
Jacksonville—Cinerama, in southside shopping center,
Meiselmon Theatres.
Jacksonville Beach— Royal Palm, Meiselmon Theatres.*
Gainesville— 1,100-seat theatre, in J.M. Fields Shopping
Plaza, Wometco Enterprises.
Hollywood—Twin theatre, opposite Hollywood Mall,
Florida State Theatres.*
Miami— ,000-seat
1
theatre, in Boy Harbor Islands,
Maurice and Phil Revitz, Leonard Solomon and Sol
Fronkel
New Smyrna Beach—Smyrna Theatre, 500 seats, Ted
ond Dot Bell.
Plantation— Plantation, 1,000 seats, Lenard Ventures.*
St. Petersburg—Tyrone, ,000 seats, in Tyrone Shopping
Center, Tyrone Theatre Co.*
1
St. Petersburg— Loew's 1,200 seats, in Central Shopping
Center, Loew's Theotres.
Sarasoto—
1 ,075-seat twin theatre, in Azar Shopping
Plaza, Florida State Theatres.
Winter Park—Pork East and Pork West, 1,500 seats, in
J. M. Fields Shopping Plaza, Wometco Enterprises.*
GEORGIA
Atlanta—Georgia Theatre, 875 seats, Martin Theatres.*
Atlanta— West Gate Theatre, 1 ,000 seats, in Westgate
Shopping Center, Martin Theatres.*
Atlanta— East Gote Theatre, 900 seats, in Plaza Shopping
Center, Martin Theatres.*
Atlanto— East Gate Theatre, 900 seats, in Plaza Shopping
Center, Martin Theatres. *
Atlonta—North DeKalb Theatre, 850 seats, in North
DeKolb Shopping Center, Storey Theatres.
Atlanta—Village Theatre, in Briorcliff Shopping Center,
Martin Theatres.*
Augusta— Daniel Village Theatre, 800 seats, in Daniel
Village Shopping Center, Georgia Theatre Co.*
Augusto— 900-seat theatre, in Notional Hills Shopping
Center, American Broadcasting Companies, Inc.
Brunswick—
1
,000-seat theatre in Lanier Plozo Shop-
Ding Center, Georgia Theatre Co.
Columbus— Beverly, 650 seats, in Columbus Square
Shopping Center, Martin Theatres.*
Mocon— 900-seat theatre, in Westgate Shopping Center,
Georgia Theatres Co.*
Statesboro— 900-seat theatre adjacent to Georgia
Southern College, Weis Theatres.
Belleville— 800-seat
ILLINOIS
theatre adjacent to Skyview Drivein,
Bloomer Amusement
Carbondale— 725-seat theatre
Co.
in East Gate Shopping
Center, Fox Midwest Theatres.
Chompoign—Co-Ed No. 2, addition to Co-Ed Theatre,
Kerosotos Theatres.
Two new theotres, Brotmon and Sherman.
Chicago— J ,500-seat theotre in Cermok Plozo, Genoral
Cinema Corp.
Chicogo—1 ,500-seat theatre in Elmhurst Shopping Center,
General Cinema Corp.
Chicago— 2,500-seat twin theatre, in Ford City Shopping
Center, General
Belvedere Moll,
General Corp.
Waukegan— Cinema, 1 ,000
Cinema
Cinema
seats,
Corp.
in
Bloomington— Theatre
INDIANA
in Williamsburg Plozo Shopping
Center, Guy Lycos, developer,
Indionopolis—-Cinemo, 1 ,500 seats, in Glendole Shopping
Center, General Cinema Corp.
Indianapolis—^Corlyle Theatre, 650 seats, Contor Theatres
Indionopolis— '
1 ,000-seat theatre in Meadows Shopping
Center.
Indianapolis— Nora, 800 sects, in Nora Plaza Shopping
Center, Vogue Theatre, Inc.
Indianapolis— Regency I and Regency II, 1 ,300 seats,
Cantor Theatres. *
Indianapolis—Georgetown Theatre, 650 seats, Cantor
Theatres,'
Lo Porte— 950-seat theatre adjacent to De Luxe Dnve-
In, Kohlberg Theatres.
IOWA
Lake City—Capri, replacement for theatre burned in
1958, Bob Fridley.*
Pello— New theatre to replace closed Hollond Theatre,
Pello Theatre Corp.
KANSAS
McPherson— Spiral Theatre, 340 seats. Cooper Theatre
Enterprises.*
Topeka—
1
,000-seat theatre in 40-acre complete to
Include drive-in and golf course, Dickinson Theatres.
Murray— 750-seat
KENTUCKY
theatre, in Northside Shopping Center,
Murray Drive- In Theatre, Inc.
'
'
'
'
!
LOUISIANA
Baton Rouge— ,000-seat theatre. Gulf States Theatres.
1
Baton Rouge— Broadmoor, 1,200 seats, in Broodmoor
Shopping Center, Ogden family.
New Orleans—^Lakeside, in Lokside Shopping Center,
W, H. Cobb & Associates,
Shreveport— ,000-seat theatre, in Shreve City West
1
Shopping Center, Gulf States Theatres.
Augusta—Cinema,
MAINE
800 seats. General Cinema Corp.
MARYLAND
Baltimore— Rondallstown, 1,000 seats, in Liberty Plozo
Shopping Center, Broumas Theatres. *
Baltimore—Cinema Eostpoint, 1,200 seats, in Eostpoint
Shopping Center, General Cinema Corp.
Baltimore—Westvue Cinema, 1,200 seats, George A.
Brehm and Joseph Einbinder.*
Camp Springs—Andrews Manor, 1 ,000 seats, in Arv
drews Manor Shopping Center, Broumas Theatres.*
Prince Georges County—
1 ,200-seat theatre in Prince
Hills Shopping Center, Loew's Theatres.
Princes Georges County—
1 ,200-seat theatre in Prince
Winelond Theatre George Plozo Shopping Center,
Corp.
Reisterstown—Reisterstown Plaza, 700
ping center, Trons-Lux Theatres.*
Reisterstown—New theatre, Brandt Theatres.
seats in shop- '
^
MASSACHUSETTS
Boston—Symphony Cinema I II, 900 seats, James
Vlomos.
;
Brighton— 730-seat theatre. Esquire Theatres.
Crockton—Cinema I Cinema II, 1 ,800 seats, in
Westgate Shopping Center, Interstate Theatres Corp.
and General Cinema Corp.*
Holyoke—New theatre in Zoyre & Mott's Shop-Rite
Shopping Center.
Lawrence—Showcase Cinemas, twin auditoriums, 1 ,950
seats, Notional Amusements Co.
Quincy—New twin theatre in South Shore Plozo Shopping
Center, Paul Lowney, developer.
Seekonk—Twin theotre in shopping center, Esquire
\
Theatres.
Tauton—New twin theatre in shopping center, Es- i
;
quire Theatres.
Worcester—White City Theatre, in White City Shop-
*
ping Center, Stanley Warner Corp.*
MICHIGAN
i
BiftSflCALA-'pRrM.pJ! n"
^ ^^^
f*.>-tl
,0 ^^P^S'^AY MAY-26 T«""'
STARS Cheyenne AuTuir^7o«H
/" RoBiM And The Sinw Hoom- .^yj^l^
^fy^i-r
E«*
ilTliiB
c
SUNNYSIDE
DRIVE-rN
THEATRE
Fresno,
California
Pacific
Drive-In
Theotres
I
'
Bay View—Boy
Ass'n.*
Detroit—Two
View Theatre, 125 seats. Boy View 1
new theatres in shopping centers, Loew's
Theatres.
Detroit—Twin theatre, 2,400 seats, in shopping center,
Nicholas George Theatres.
Grand Rapids—
1 ,000-seat theatre, John D. Loek.
Grand Rapids—Twin theatre in shopping center.
Warren—Cinemo I Cinemo II, 2,000 seots, in
Carrousel Shopping Center, General Cinema Corp.*
MINNESOTA
St. Cloud—Cinema 70, in Crossroads Shopping Center, .
Drive- In Theatres, Inc.
I
MISSISSIPPI
StidelS—Tammany, 700 seats, in Tammany Mall
Shopping Center, Gulf States Theatres.
MISSOURI
Columbia—Crest, 850 seats, in Broodwoy Shopping
Center, Commonwealth Theatres.
St. Louis— Ellisville, 1,100 seats, in Vesper Gardens
,
Shopping Center, St. Louis Amusement Co.*
St. Louis—Cinema, in Northland Shopping Center,
General Cinema Corp.
St. Louis— Lewis and Clark, 1,000 seats, in Lewis and
Clark Towers, Arthur Amusement Co. -St. Louis
Amusement Co.*
12 BOXOFHCE :: August 16, 19|

^
ping
'
being
!
ping
> angle
,
ping
I
I
atre,
I Shopping
J
i
I
man
t
I Shopping
1 Associated
I
I
V\estern
j
Town
I
to
I
i
I Qle
end
end
and
and
NEBRASKA
irant—New Grant, replocement for fire-destroyed thelocal
organizations.'
NEVADA
jlko—New theatre, Roben and Bruce Wormbrodt.
OS Vegas— Fox, 900 seats, in Charleston Plaza Shopping
Center, National General Corp.
!os Vegas—Cinerama, 1,000 seats, Nace Theatres.*
NEW JERSEY
itlanHc City—Twin theatre in Atlantic City Shopping
Plaza, Ronald and Howard Lesser.
herry Hill Township—
1
,500-seat theatre in Camden
County Shopping Center, Loew's Theatres.
rangeburg—500-seat theatre in Orongetown Shop-
Plaza, Ronold and Howard Lesser.
,jramus— Paramus, 1,843 seats, in Garden State Plaza
Center, Century Amusement Corp,'
oramounl'— New theatre at Forrest avenue and Route
4, Stanley Warner Theatres.
3Ssoic— SOO-seot theatre, in Preokness Shopping Center,
Skouros Theatres.
cnnsouken—Eric, 1 ,500 seats, Sameric Theatres.
'roy Hills— ,200-seat theatre
1
in shopping center
Lcew's Theatres.
'ridwood—Ocean, 614 seats, Hunts Theatres & Amuse
ments."
NEW YORK
llbany— ,000-seat theatre
1
m Stuyvesant Plaza, Hell-
Enterprises.
imhersf—Cinema I and Cinemo 11, 1,950 seats, across
from Boulevard Mall, General Cinema Corp.*
>ieektowaga—Two new shopping center theatres, Notionol
General Corp.
'overstraw— Plaza Theatre, in Somsondale Ploza Shop-
Center, Interboro Theatres,
lew Hartford-^New indoor theatre adjacent to New
Hartford Drive-ln, Kallet Theatres.
^ichester—900-seat theatre to replace Palace Theatre,
razed, RKO Theatres.
;>chester—750-seat theatre in Panorama Plaza Shop-
Center, Jo-Mor Enterprises.
,}chester—Towne Theatre, in Jefferson City Plaza,
Jo-Mor Enterprises.*
iracuse—New theatre Slotnick Enterprises.
irktown Heights—Triangle Theatre, 600 seats, in Tri-
Shopping Center, Howard and Ronald Lesser
land Ed Linder.*
NORTH CAROLINA
'inston-Salem— 725-seat theatre in Parkway Plaza
Center, Stanley A. Schneider and Leonard
Merl.
OHIO
i

ER. >^£^
BOXOFFICE
BAROMETEI!
600
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new rum
ore reported, ratings are added and averages revised. Computation is in terms of percentage In
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normol,'
^^^
the figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills'

I
I
The
I
Crumlish,
! TOMS
I
I
ales
CHICAGO
jPhiladelphia Meeting
For Film Review Law
PHILADELPHIA — The Pennsylvania
House of Representatives' judiciary committee
held hearmgs here Thursday il2)
'on legislation calling for the creation of a
state motion picture review board.
Rep. Fred J. Shupnik (D.. Luzerne Counity)
said the first to testify was Philadel-
Iphla district attorney James C. Crumlish,
who has been pushing a plan under which
a board would be created to view films before
they are shown to the public. Under
tthe plan, if the panel found anything
thought to be objectionable, the matter
would be referred to a court.
Others testifying included Julian E.
Goldberg, counsel for the American Civil
iLiberties Union: Gerald Monahan, Allen-
.town police chief, and Robert Duggan,
jPittsburgh district attorney, along with
'clergymen of the three major faiths.
bill was sponsored by Rep. Herbert
iPineman iD., Philadelphia!, majority whip
.of the House. It would put into the action
jthe plan proposed by Crumlish. The rejstrictions
would not apply to films shown
|by schools, professional groups or
[institutions.
who is a candidate for reelection
this year, has called his plan "the
only effective way to deal with the obscene
film market." Several previous censorship
acts have been held unconstitutional
by the courts.
Reade-Sterling Building
|Toms River, N.J., House
RIVER. N. J.—Ground-breaking
[ceremonies for the new Walter Reade-
|3terling 1,000-seat theatre, located in the
Ishopping center at the intersection of
iRoute 37 and 9, took place the second
week in August with the theatre scheduled
[for an openiiig in the fall of 1965, according
to Walter Reade jr. The theatre will
|3e ultra-modern in design and decor with
l;he most advanced projection and sound
[Equipment available, Reade said. Directly
idjacent to the theatre will be huge shopping
center parking facilities available for
liheatre patrons.
Walter Reade-Sterling recently opened
:he Town Theatre, the first motion picture
i'louse in Middletown, N. J., and, last year,
|he company built the Community Theatre
Ht the Eatontown Traffic Circle in Monnouth
County. With the addition of the
|roms River house, Reade-Sterling will be
iiperating 56 theatres in New Jersey, New
[fork and the West Coast.
Seven Arts TV in Canada
iieaded by Sam Kunitzky
NEW YORK—Seven Arts Television will
•egin operations in Canada with Sam
Cunitzky as director of Canadian sales,
jccording to W. Robert Rich, executive
ice-president
}
and general manager. Kuidtzky
will be in charge of all non-featui-e
|ilm sales in Canada whereas Charles S.
'•haplin, vice-president and Canadian sales
nanager for Seven Arts Productions, coniuiues
as head of all Seven Arts featui-es
in Canada.
OXOFTICE :: August 16, 1965
HIGHLIGHTING ALUED'S KIAMESHA CONCLAVE
THE AWARDS BANQUET—The photos above were taken at
the combined
convention of the New York and New Jersey Allied Theatre Owners at Kiamesha
Lake, N. Y., August 2-5. Top, left, attending the cocktail party before the awards
banquet, Dr. Edgar Mayer, M. Perhnan, Sidney J. Cohen, president of AlUed of
New York State; Ned Shugrue, Richard F. Walsh, lATSE president; Dr. Fitzpatrick,
head of the R. J. O'Donnell Research Laboratories; Sam Rosen, vicepresident,
Stanley Warner Theatres, and Howard Herman, president of New
Jersey Allied. At right, Cohen presents a special award to James Velde, vicepresident
and general manager of United Artists Corp., for his stand on blind
bidding. Bottom, left: Irving Dollinger (right), chairman of the board of the New
Jersey unit, presents the Showman of the Year Award to K. Gordon Murray,
center, as Cohen looks on. Right: Cohen is shown with Dr. Mayer, center, and
Morris Lefko, Will Rogers Hospital campaign chairman.
Raymond Paige Services;
Conductor for Radio City
NEW YORK—Private funeral services
for Raymond Paige, 65, music du-ector of
Radio City Music Hall and conductor of
its symphony orchestra, were held in New
York following his death at his home in
Larchmont August 7.
Paige came to the Radio City Music Hall
in 1950 after establishing a reputation as a
conductor of radio, movie and symphonic
music, including conducting for Frank
Sinatra at the Paramount Theatre in New
York. He made his radio debut at Station
KHJ in Los Angeles before conducting the
"Hollywood Hotel" show. During World
Paige conducted the orchestra for
War II,
"Stage Door Canteen" on Station WABC
and he also led the Los Angeles Philharmonic
for several years. He is survived by
his widow, the former Mai-y Catherine
Hoffman; two daughters, Janet Rae
Paige and Mrs. Jonathan Weld, and his
mother, Mrs. Edwin Charles Paige.
Attends VMPTA Meeting
STAUNTON, VA.—Jim Sheahan, MGM
field press representative, attended the
Vii-ginia Motion Picture Theatre Ass'n
meeting here, and discussed promotions
planned for upcoming MGM films, including
"Doctor Zhivago," "The Cincinnati
Kid" and "The Loved One."
Three Foreign Films Set
For Manhattan Openings
NEW YORK—Three foreign-language
pictures, two of them French, the other
German, will open New York first runs
August 16-17. Jean-Luc Godard's "The
Married Woman," with Macha Meril, Philippe
Leroy and Bernard Noel featmed,
is being distributed in the U.S. by Royal
Films International and will open at the
Baronet Monday (16 >. "Life Upside Down,"
starring Charles Denner and Amia Gaylor
and directed by Alan Jessua. which is being
distributed in the U.S. by Landau Releasing
through Allied Artists, will have its
U.S. premiere at the Little Carnegie Theatre
Tuesday (17 1.
Also on August 17. Seven Arts Pictm'es,
which is distributing the German film directed
by Geza Radvanyi, will open the
pictm-e, starring Lilli Palmer and Romy
Schneider, at the Carnegie Hall Cinema.
THE LIFETIME"
Ln UIOE SPUKEI
CONF UNITS
"HE „._, 10 YIAI
^ GUAtANTH,
'250 QUALITY
SOUND
Lee ARTOE Caibon (
9*0 BELMONT AVt
.
ALL-METAL
E-1

Ipcress File' and 'Darling' Open
Strong as Longer Runs are Down
NEW YORK — The contimied hot
weather, plus some rain Sunday and Monday
(8, 91 hui-t some of the lonk'-rumiing
films in Times Square although several
of the two-a-day pictui-es. notably "My
Pair Lady," "The Sound of Music" and
"Those Magnificent Men in Their Plying
Machines." were better than the preceding
week, proving that New York is filled
with summer visitors, as all legitimate theatres
also had an upsurge in business.
The two new pictures. "The Ipcress
Pile" and "Darling," both British-made
and playing smaller class houses, did sensational
business iii their first weeks following
favorable newspaper reviews. "The
Ipcress File" gave the east side Coronet
the biggest gross in a year, except for
"Goldfinger," with long waiting lines
nightly, while "Darling" was terrific at
the Lincoln Art and Loew-'s Tower East.
Also continuing exceptionally strong was
"Ship of Fools," with a big second week
at the Victoria in Times Square and even
better at the east side Sutton, which
also had long lines nightly. "The Sandpiper"
again had a smash week, its fouith,
at the Radio City Music Hall, this being the
first time the gross went slightly below the
$200,000 mark. The fifth week started
Thui-sday il2i.
AMERICAN MADE
for American Users
MOSQUITO REPELLENT
^c^
*lrilS MOSOUIIOES FAsr;
NOW WITH MATCHES IN EACH BOX
NAR Trading Corp. of Fla., Inc.
Only Factory 0/ its Kind in the U.S.A.
320 Northeast 60th Street Miami 37, Florida
Telephone PLaza 4-4796
QeaTiF

I
i
NEW
'i "Rapture,"
i
'
During
i
I
'
jPhiladelphia to 'Condemn'
iDrive-In Land for Stadium
PHILADELPHIA—This city has given up
Ihopes of attempting to negotiate with ownjers
of 30 acres of land sought in south
jPhiladelphia for the erection of a new
stadium and is expected to start condemnation
proceedings.
The largest pai-cel of land involved is a
2L2-acre site that is part of the South
City Drive-In. A spokesman for the city
said the di'ive-in is asking $2.6 million for
the ground.
The board of view, which will set a value
on the land, said it will not take up the
case until after Labor Day. Owners of the
land have cut their asking price "only
slightly" during six months of negotiations,
ilhe city spokesman said.
It was pointed out that the city does not
Ihave to await the results of the condemnation
action to take the land. The spokesman
said it can take the land when it
livanted and let the board of view or courts
llecide the price.
20th-Fox Sets N.Y. Dates
For 'Rapture/ 'Morituri'
YORK—Twentieth Centmy-Pox,
vhich has two roadshow attractions playng
on Broadway, "The Sound of Music,
n its 24th week at the Rivoli Theatre, and
'Those Magnificent Men in Theii' Plying
vlachines," in its ninth week at the De-
^llle Theatre, will open two more pictm-es
n Manhattan first nins duiing the week
!if August 23.
which is distributed by International
Classics, 20th-Fox subsidiary,
vhlch was filmed in France with Melvyn
Oouglas, Dean Stockwell and Patricia
i>ozzl starred, will have its world premiere
\X the Paris Theatre August 23. "Morituri,"
tarring Marlon Brando. Yul Brynner and
[anet Margolin, will open at Loew's State
^heatre August 25, following a nine-week
un for "Von Ryan's Express," also a
loth-Fox release.
i^ancy Carroll, 60, Dies;
[""ilm Actress in 1930s
NEW YORK—Nancy CaiTOll, 60. film
'ctress in the late 1920s and 1930s, was
pund dead Friday night i6) in her Manhattan
apartment by a daughter after the
ctress failed to show up for a scheduled
lerformance in a play "Never Too Late,"
\\ which she was co-starred with Bert
lahr at the Tappan, N.Y., Playhouse.
her film career. Miss Carroll coi^arred
with such actors as Richard Dix,
:lchard Arlen, Jack Holt, George Ban-
;-oft and Gary Cooper. She began her
jiovie career for Pox in 1927, co-starring
jith Virginia Valli in "Ladies Must Dress."
|4ovielab. Inc., Reports
101,512 Half-Year Net
NEW YORK—Net income of $101,512
>r the first six months ended July 3 was
[iported by Movielab, Inc. This equals 17
lints per share on 592,902 shares outstandg
and compared with net income for the
l-me period a year ago of $221,607, equal
37 cents per share. Net sales for the first
i'
iilf amounted to $4,120,742, compared
'ith $3,965,090 the same period a year ago.
BRO ADW AY
pETER LAWFORD. executive producer of
"Billie" for United Artists release: producer-director
Don Weis: Milton Ebbins.
who was in charge of production, and Warren
Berlinger, co-star with Patty Duke,
are in New York for conferences with UA
executives. Berlinger just clo.sed at New
Hope, Pa., where he played the title role
in a new stage version of "Tom Jones."
' • * Al Glaubinger, United Artists central
division manager, headed for Indianapoli.':
Wednesday (ID and then went to Pittsburgh
for meetings with branch personnel
and exhibitors. * * * Carl Peppercorn, executive
vice-president and general sales
head of Cinema V, is back from meetings
with exhibitors in Washington, Baltimore
and Boston on openings of "Rotten to the
Core" and the forthcoming "Paris Secret."
•
Claude A. Giroux. president of Allied
Artists, who went to his native Montreal
to serve as the official American juror at
the Montreal Film Festival August 6-12,
served with Roberto Rossellini, Italian director,
and NoiTTian Campbell of CBC on
the six-man panel, returned to New York
Friday ( 13 * * *
» . Martin Ransohoff
chairman of the board of Filmways, and
John Calley, executive vice-president, left
for London for meetings in connection
with MGM-Filmways' "13," which will
start shooting late in August, while Bernard
Smith, producer of MGM's forthcoming
"The Bells of Shoreditch," got back
from Europe after two weeks of preliminary
preparations.
* * • Woody Allen,
writer and one of the stars of "What's
New Pussycat?" for United Artists, left
Sunday (15) for London to attend the
opening of the picture at the Odeon Theatre,
Leicester Square, August 29 and then
tour the Continent for other European
openings.
•
George Reeves, who is American International's
New York legal counsel, has been
named administrative assistant to
Stanley
Dudelson, vice-president of AIP Television,
in the acquisition, production and distribution
of programs, features and syndicated
shows. * • * Merv Bloch, creative dii-ector
of the MGM pictures account at W. H.
Schneider, Inc.. has sold his new TV adventure
series. "Jericho," to Norman Pelton's
Arena Productions, which plans it
for the 1966-67 season. * ' • Laurence J.
Quirk, former tradepaper man who is now
editor of Screen Stars and Movie Life fan
magazines, made his annual trip to Hollywood
Friday (13).
•
Robert S. Ferguson, vice-president of Columbia
Pictures, was guest of honor at a
banquet given by the more than 60 members
of Columbia's advertising, publicity
and exploitation departments. The event,
which took place at Toots Shor's Thursday
(5), was in celebration of Ferguson's
25 years with the company.
•
Ginger Rogers took over for Carol Channing
as star of "Hello Dolly" Monday

. . Glenn
. . The
8
. .
. . . Al
. . . United
. . The
'
Ml
PITTSBURGH
Jlndy Biurdi. loiig-time EUwood City exhibitor,
did not will the tax collector's
post nomination there, but he will continue
as a special ti-uant officer . . . Fi'ank J.
"Bud" Thomas, film booker-buyer, and his
family, after vacationing at Ocean City,
N. J., and Washington, went to Westcrville,
Ohio, for a holiday . . . Joe Bupala, Manos
Theatres general manager, and his family
are vacationing in New York where they
will attend the world's fair.
Bob Shapiro plaixs to reopen the Shapiro
Theatre at Mount Union in September.
His brother Joe keeps busy with a motel
and restaurant . "Patsy" Martin.
one of the oldest in-service projectionists,
is a "moon" fan. He'll probably never
become an astronomer, but he is enjoying
his new telescop)e.
. . . Roger Barr. former
Don Hyman. foi-mer area exhibitor and
a newspaper distributor, served as a pallbearer
at the funeral of his old friend
Clyde Beatty
exhibitor, is the new manager of the
Manos Theatre at Jeannette, succeeding
Larry Montgomery . Senate bill
which would have killed boxing on television
in the state was defeated. 33-8 .
Hymie Wheeler, a Filmrow veteran, observed
a birthday Satmday il4> ... Mr.
and Mrs. Robert E. Lodge of the Fulton
Theatre at McConnelsburg obsei-ved their
25th wedding anniversary Sunday
1 1
. . .
A $300,000 fire swept the White Barn
Theatre in North Huntingdon Township.
No one was hurt. Cindy Serrao, 14, daughter
of Aileen Serrao, owner-manager of
the Gateway Drive-In at New Kensington.
was a member of the cast of "Nobody Loves
an Albatross," which was playing there
Five boxes of candy were stolen from
the concession building of the Hilltop
Drive-In at Butler. Considerable damage
w-as caused by the burglars.
Mr. and Mrs. Patsy Borriello, Baden and
Midland exhibitors, are the parents of a
daughter Sheri Ann. bom Monday (2).
This is their first child. Borriello handed
out "It's-a-Girl" cigars on Filmrow. His
brother Carl. Donora exhibitor, and his
wife and daughter have returned from a
2 '/2-month vacation in Italy.
Rocco "Roxy" Serrao went "skunking."
He set traps for some skunks which regularly
visit his Super 66 Drive-In near Ford
City, much to the discomfort of patrons
and employes . . . The Senate. 22-21, defeated
a measure to permit the sale of
alcoholic drinks at the civic arena and
the proposed northside stadium . . . Alex
Jaffurs, son of former exhibitor Jim Jaffurs,
Is seeking the mayoralty at WiLklnsburg.
. .
Joe Volpe had Sen. Jack McGregor at
the groundbreaking for the Rainbow Village
Shopping Center. Volpe is ownermanager
of the Rainbow Park and Drive-
In, White Oak, where the shopping center
is being built . . . The Touchdown Club
of New Kensington will sponsor two showings
of "Lili" Monday (30i at the Dattola
Theatre for benefit of the annual dinner
of the high school athletes . Dave
ToUey of Allison, whose father Alan and
grandfather Ted are fomier MGM shippers,
E-4
is a first baseman for Pittsburgh Pirate's
fann team in the Rookie Appalachian
League.
The Stanley Warner circuit wants to
lease a theatre to be built in the South
Hills Shopping Center. Bethel Park, and
has asked the Federal Couit in New York
for permission. SW would lease the theatre
for 25 years, with three five-year options
Nordquist. an engineer with Ingersoll-Rand
at Painted Post. N. Y.. weekdays,
is again in show business. On weekends
he manages the Main Street Theatre at
Galeton . . . Charles Pagano. who has been
operating the State at Oscelo Mills on
Sunday only, and the Skerkel at Houtsdale.
has closed the Skerkel.
BUFFALO
'\A7'hat is an 'art' film?" Fred Keller, now
operating the Circle-Art Theatre on
Bailey Avenue and lessor of the Glen
Theatre in Williamsville. answered the
question this way: "The so-called 'art'
film is not really a different sort of picture
from those most of us are accustomed
to seeing. It's simply a better quality motion
pictm-e. In content, many art films
attempt to give us a truer picture of life
than the Hollywood product. It is a film
that treats audiences as adults, not childi'en."
Lou Levitch, manager of the Teck Theatre,
is putting on a big radio spot campaign
to sell the idea of getting reserved
seat tickets in advance rather than at
the boxoffice for "The Sound of Music,"
now in its 20th week. It stUl is attracting
excellent business. Earl Hubbard, in
charge of gi-oup sales, is doing a good
job in that department.
Thomas W. Fenno, past chief barker of
Variety Club Tent 7 of Buffalo, sponsored
the local Johnny Mathis Show, F^'iday
(13), in Kleinhans Music Hall. The show
was sold out for the two and a half days.
Eddie Meade assisted with publicity for
the event.
Norm Pader, MGM publicity representative,
was here to .set up an advance campaign
on "She," which is currently at the
North Park, East Twin and Lakeshore
drive-ins. A "Miss She" of Buffalo was
selected and appeared for interviews on
local radio and TV stations.
Sidney J. Cohen was re-elected president
of the AlUed Theatre Owners of New
York State, Inc. John Martina, Dewey
Michaels. Sam Sunness, Howard Goldstein
and Sylvan Leff were elected vicepresidents.
Ronald Hoelcle has been named
secretary and Charles E. Finnerty, treasurer.
Al Becker, Buffalo's first projectionist,
who last week celebrated his 80th birthday
anniversary, is vacationing at his
daughter's home in New England and is
expected back at his part-time job as a
member of the local National Theatre Supply
sales staff soon.
Bobby Sherman, star of television's
"Shindig" show, will appear at the teen
and college-age fashion show Thursday
1 191 through Saturday (21) at the dowi
tow^n Century Theatre. The show is spoi
sored by the Buffalo Evening New.s ar
the Retail Merchants A.ss'n. Admissic i
will be free. The shows will be pre.senti
i
at 10 a.m. Manager Carl Schaner can e>
•
pect plenty of publicity on his cuitoi
attraction in the News.
Mannie Brown reports excellent basine
for "D Girls" in western New York the;
tres. The fUm recently clcsed a five-wee
run in the Wehi'le Drive-In at Tran.s
Road. Brown also is distributing thr(
new color kiddie shows for Childhood Pr<
ductions. which will be released in 0( i
tober. Mel Schwartz, a long-time industrj I
ite. is associated with the sales depar
ment of the firm. Formerly he was in e>
hibition and distribution and also was
member of the Buffalo office of Nation;
Screen Service.
. . . J(i
Bus service to the Circle-Art wUl be pre'
vided for all Buffalo area college studen*
wishing to attend the theatre. annoimc(j
Manager Fred Keller. The service will b«i
gin September 16 for D'Youville. Canisiu
State University College at Buffalo ar5
Rosai-y Hill. The University of Buffalo wi
be added to the list this winter
Garvey, managing director of the Granaci
Theatre, is back on the job after a vacj'
tion tour to Florida and New Elngland.
ALBANY
Carlo Smalldone, owner of the Malt
Drive-In at Malta, has prepared pet
tions to become a candidate for may(
of Saratoga Springs in the September 1
primary. He also heads a realty compar
and was president of the Saratoga Chair
ber of Commerce last year. Jim Benton i
Benton Theatres served two terms >
mayor.
Charlie Saxe, who attended the Intemi
tional Variety Club convention at Sa
Francisco with Adrian Ettelson, Fabia
district manager, and who succeeded E
telson as chief barker, were photographe
by an Albany newspaper at the Saratov
race track.
The 294-seat Lake Luzerne Playhous'
long a motion pictiu'e theatre and sti^
:
used for fall-winter films, rode out
financial storm threatening to close J
Residents donated $2,000. The landlor
announced no rent would be charged f(
the balance of the season .
Klei
family's Jericho Drive-In, south of Alban'
distributed candy to children on a Fridel
night,
Fabian's Mohawk Drive-In at Colon
and the Carman Drive-In, Gullderlani
used joint advertising for the first-ru.
engagement of "I Saw What You Dic;
Artists' showdng of a 9-minu(
color film "Billie" at the Delaware for e>i
hibitors was well received.
Donald Pure is the new UA date sette
here, succeeding Frank DiProsa, who we
named office manager in Washington .
.
Herb Gaines, Warner Bros, branch mar
ager. is to schedule "My Fair Lady" fc
a retui-n engagement in a yet-to-be-select
ed Albany theatre around Christmas .
Theatre owner Neil Hellman's horsf
scored victories duiing the first week c
the Saratoga race meet.
BOXOFFICE :: August 16, 196

I
I
j
EVANSTON,
1 Stevenson,
1
fountain
'
Roger
I
ager
.
central
1
the
:
ceeded
I
I
I Philip
I
I
i division.
Select
Ten Entries
For N.Y. Festival
NEW YORK—The first ten pictures to
be shown at the third New York Film Festival
to be held at Lincoln Center September
7-18. have been selected, including the
French, Polish and Indian entries,
according
to Amos Vogel, Festival director.
Jean-Luc Godard, whose "A Woman Is a
Woman" and "Band of Outsiders" were
shown at the 1964 Festival, will be represented
by "Alphaville," starring Eddie Constantine
and Anna Karlna, which was a
winner at the recent Berlin Film Festival
and will be distributed in the U.S. by
Pathe Contemporary. Another Fi-ench entry
will be Godard's "La Petit Soldat," also
starring Miss Karina, which has been
banned in France for two years. "Charluta"
(The Lonely Women,) directed by India's
Satyajit Ray, which won the best director
award at the Berlin Festival, will also be
shown at the New York Festival.
Other films selected are "Thomas ITmposteui-,"
directed by Georges Franju, starring
Emmanuele Riva; "Walkover." a Polish
film wi-itt«n and du'ected by Jerzy Skolimowski,
who also plays the leading role:
"Peter and Paula," a Czechoslovakiari
film which won a grand prize at the Locarno
FUm Festival; another Czech film,
"The Shop on High Street," directed by
Jan Kodar and Elmer Klos, and "Six in
Paris," a third Fi-ench film directed in
various sections of that city by Godard,
Claude Chabrol, Jean Rouch, Jean-Daniel
Pellet, Jean Douchet and Erich Rohmer.
Two retrospective film presentations at
the New York Festival will be Erich Von
Stroheim's 1928 classic, "The Wedding
March," originally released by Paramount,
and "Les Vampires," a nine-part French
serial made in 1915 by Louis Feuillade,
which has never been shown in America
and now will be shown here in a sevenhour
presentation with a half-hour intermission,
courtesy of the Cinematheque
Prancaise.
Crush Int'l Promotes Two
Fountain Sales Executives
ILL.—Crush International.
Inc., has promoted two fountain sales ex-
f
;
ecutives, it was announced by Derrill W.
vice-president in charge of
operations.
Bums, formerly territorial manin
Beloit, Wis., has been promoted to
regional manager with offices in
Evanston, 111., headquarters. He is sucin
the Wisconsin and Northern
Illinois territory by
Wauwatosa.
Chester Price of
Gould, formerly ten-itorial manager
in New York City, has been promoted
to special accounts manager in the Eastern
He is succeeded in the Manhat-
;tan territory by Melton Walden, formerly
[associated with Hoffman Beverages.
'In Harm's Way' Scores in Tokyo
TOKYO— Otto Preminger's "In Harm's
Way" registered a smash $25,480 in its first
four days at the Scalaza Theatre here. The
engagement, which is the first in the Par
East for the Paramount Pictures release,
is the best at this de luxe house in many
months, according to boxoffice repoits.
Sunday Movie Referendum
Sought at Philadelphia
PHILADELPHIA—A move has been instigated
to permit Sunday movies in suburban
Lower Southampton Township. John
J. Mcllhinney. developer of a multi-million-dollar
shopping mall, told the township's
board of supervisors he plans to construct
a motion picture house as part of
the complex.
Mcllhinney said he would start petitions
in the township to have the question of
Sunday movies placed on the ballot in November
as a referendum. Under Pennsylvania
law, motion pictures may be shown
on Sunday only in those municipalities
that approve it by referendum.
A spokesman for the township said about
750 signatures of qualified voters will be
needed on McIUiinney's petitions in order
to have the question put on the ballot.
OUR EXPERIENCE
CAN SAVE
MONEY FOR YOU!
Guggenheim's "Fisherman"
Premieres in Brazil
SAO PAULO. BRAZIL—Charles Guggenheim's
"The Fisherman and His Soul," a
Portuguese film adapted from a story by
Oscar Wilde, which is being distributed in
Brazil by Cine Distri Umitata, had its
world premiere at the Astor and Ipirranga
Theatres Friday 1 13 )
Guggenheim, cmxently shooting a film
on President Johnson for George Stevens
jr. and the USIA, flew to Sao Paulo to be
guest of honor at the press reception preceding
the opening. Guggenheim, who produced
and directed the film, won an
Academy Award this year for his documentary
short, "Nine From Little Rock."
Dale Wasserman wrote the screenplay for
"The Fisherman and His Soul" and the
leading roles are played by Gary Kannel
and Anthony Pompeii.
Putting round pegs in round holes initially avoids costly
revisions. That's why your TEDA theatre equipment dealer
can save you money. He has broad experience in proper
product application and theatre design. He knows his
business . , . and that's good for your business. Call him.
FOR INSTANT SERVICE
AT A FAIR PRICE CALL YOUR NEAREST
TEDA THEATRE EQUIPMENT DEALER.
JOE HORNSTEIN, INC.
George Hornstein
341 Wesf 44th Street
New York, New Yofk 10036
Tele: 212-246-6285
MOORE THEATRE EQUIPMENT CO.
Horold Moore
210 Beam Street, Box 782
Charleston, West Virginia 25312
Tele: 304-342-6006
PERDUE CINEMA SERVICE
Roscoe E. Perdue
313 Eugene Dr. N.W.
Roonoke, Virginia
CHARLESTON THEATRE SUPPLY CO.
J. W. McBurney
506 Lee St., Box 94
Chorleston, W. Va. 25321
Tele: 304-344-4413
THEATRE EQUIPMENT DEALERS ASSOCIATION f^a7»
BOXOFFICE :: August 16, 1965
E-5

. . District
. . David
. . Roth's
. . Ted
. . Barton
'
j
Ml
WASHINGTON
prank LiiFalcc, Stanley Warner publicist,
is readying the start of "Tlio Presidential
Sweepstakes" among the 20 Stanley
Warner Theatres in the area. At least 25
featiu-es will be selected as "Showmens
Choice" diuing the Sept. 1. 1965. to Airn
1. 1966, competition across the country
Prizes of $2,000 will be awarded for each
picture. The exploitation and special merchandising
drive is a salute to SW president
S. H. Fabian.
Nola Gates and Melva McMahon. employes
of West Theatre, Adelaide, Australia,
were here on theii- nationwide visit
to WOMPI organizations.
Orville Crouch. Loew's Eastern division
manager, and Jim Sheahan, MGM fieldman,
in the Air Force, "maneuvered" a
black-tie premiere of "Operation Crossbow"
at Loew's Palace Wednesday evening
i4i. This was a benefit for the Air Force
Village Foundation, a project to build a
home for USAF officers' widows. TV's
Robert Lansing of "12 O'clock High" introduced
the generals from the audience.
A champagne supper was held after the
screening in Boiling Officers' Club.
. . .
Sheldon Tromberg, Boxoffice Attractions,
was visited by Carl Peppercorn, executive
vice-president and general manager
of Cinema V. Peppercorn also called on
Baltimore exhibitors in connection with
his new pictm-e "Paris Secret," for which
he contemplates an expensive campaign
in the fall Theatres is refm--
bishing
.
the TivoU, which was acquired
from SW. Morton Gerber. president, says
Leon Jones, manager of the Republic, has
been placed In charge temporarily
Booker George Wheeler is back at District
Theatres' office following a slight heart
attack.
Bijan Azarbyjani, assistant at Loew's
Palace, is acting manager at the new
Loew's Embassy while Manager Ronald
Sterling is on his vacation . Silver
Spring Theatre is without a manager until
a successor is named for Ralph Maser, who
died July 19.
Fred Wineland, treasm-er of Wineland
Theatres, who's also a state senator, and
Earl Willet, manager of the Marlow, have
returned from vacations . Geitgey.
formerly of the West Coast, has been
placed in charge of the 1,000-seat Annandale,
which Neighborhood Theatres' northern
Virginia division took over from Don
King. Hoyt Yarborough is the new assistant
to Manager Wade Pearson of that division.
The Washington WOMPI has elected
delegates to the national convention in
New York September 17-19. They are:
Catherine Murphy, president iMGM), and
Patricia Gormley, second vice-president
(MPAAi. Alternates named are Eileen
Olivier, 20th-Fox, and Sara Young, retired.
Maryland TOA to Honor
A. Julian Brylawski
WASHINGTON — A. Julian Brylawski.
vice-president of Tlieatre Owners of
America and president
of the Motion
Picture Owners of
Metropolitan, D.C. for
the last 42 years, will
be honored at a testimonial
banquet in
obsei-vance of his
50th year in the motion
picture industry
at the September IS-
IS convention of the
Maryland Theatre
Owners Ass'n.
A. Julian Brylawski
-j-j^g convention will
be held at the Washingtonian Motel and
Country Club in Gaithersburg. Md.. and
film stars, industi-y leaders, film company
and exhibition executives will gather to
fete Brylawski.
Other events scheduled during the convention
include two business seminars
dealing with Industry problems and a theatre
party at the Shady Grove Music Fair
where Dan Dalley will be appearing in
person in "Guys and Dolls."
Powell Tells Exhibitors
Collector'
About 'The
NEW YORK—Charles M. Powell, Columbia
Pictm-es exploitation manager,
presided at a gathering of representatives
of more than 25 theatres In the New York
metropolitan area Wednesday (11) for an
all-day merchandising seminar to set promotion
plans for the coming Showcase
presentation of William Wyler's "The Collector,"
currently in its seventh week at
the Paris Theatre on first run.
Following the morning meeting, held in
Columbia's projection room, the exhibitors
attended a luncheon and then held further
discussion of "The Collector" promotional
material. Including specially-tailored advertising
for the Showcase, featm-ettes.
trailers and other material.
$14,304,000 for Half Year
Reported by PepsiCo., Inc.
NEW YORK — First half consolidated
earnings of ,$14,304,000, or $1.48 per share,
were reported this week by PepsiCo, Inc.,
created by the recent merger of Pepsi-
Cola Co. and Frlto-Lay, Inc. This was up
from $11,897,000, or $1.25 a share, a year
earlier.
Sales were reported at $247,733,000, compared
to $221,725,000 for the same period
the previous year. The two companies,
which merged to form PepsiCo, Inc., on
June 10, operate as subsidiaries. The company
reported that soft-drink sales and
earnings set highs in the half year despite
a strike that halted operations at three
New York City plants.
BALTIMORE
Teuton London, executive director of Allied
States Ass'n, attended the Allied
Motion Plctm-e Theatre Owners of Maryland's
annual picnic at Bay Ridge. Branch
managers of film companies coming over
from Washington for the outing included
Pi-ed Sapperstein, Columbia Pictures; Ted
Krassner of Paramount: Otto Ebert, MGM;
Ed Bigley. United Artists; Milt Lipsner.
Allied Artists; Alex Schimel, Universal,
and Ben Bache, Wanier Bros. Also attending
were 20th Century-Pox's district manager
Dan Rosenthal from Cleveland, ac-,
companied by Washington branch man-'
g
1
ager Shep "Sol" Bloom.
'
Jack Fruchtman, head of JP Theatres,
was in Philadelphia for a Walt Disney
screening . Schiller, general manager
for the JF cli-cult, announces two JF'
houses are among the select 1.000 throughout
the country which will show "An Evening
at the Royal Ballet," October 20 andl
21. The two theatres are to be named]
later. :
Capacity audiences filled the Westview^
Cinema and Hlllendale theatres for sneak;
previews of "Cat Ballou," which will havei
a four-theatre premiere in the Baltimore'
area Wednesday (25).
Walter Gettinger. owner of the Howard
Theatre, and Mrs. Gettinger, were in Newj
York seeing Broadway shows . . . Paul-
Griffen is a new relief manager for Jackj
Whalen at the Five West and Joseph
Liberto at the Playhouse.
Richard Huddy and William McDanlelsj
have Joined the JF Theatres staff as man-(
ager trainees . Harris is serving,
as relief manager at the New and Mayfalr.
Jaffe Back From Hollywood
NEW YORK—Leo Jaffe, Columbia Pictm-es
executive vice-president, has returned
to the home office here after a week of
meetings at the Hollywood studio with
Mike Frankovich, Gordon Stulberg and:
Arthui- Kramer. He also attended the West
Coast premiere of Stanley Kramer's "Ship
of Pools" Wednesday night (4) while there.
Buster Keaton in 'Forum'
HOLLYWOOD—Buster Keaton has been
cast as "Erroneous" In Mel Frank's production
of "A Funny Thing Happened On
the Way to the Forum." which producer
Frank and director Richard Lester will
shoot in Madrid. Zero Mostel, PhU Silvers
and Jack Gilford star in the UA film version
of the Broadway musical hit.
HOLLYWOOD— "The Film Flam Man" *
has been set as the new title for "The
Ballad of the Flim Flam Man." 20th Century-Fox
release.
It's Now The Flim Flam Man'
(
K
V
^^BOONTON. N.J.
Bbimberg Brat., Inc., 1305 Vim Street, rhltodelphia—Walnut 5-7340
National Theatre Supply, Philodalphia— Locust 7-4156
Superior Theatre Equipment Company, Philadelphio—Rittenhoun 4-1420
Notional Theatre Supply Co., 500 Peorl Street, Boffalo, N.T.—TL 4-17Jt
Charleston Theatre Supply, 506 Lee Street, CharlMton 21, West Vlrgiiiia
Phone 344-4413 ,^
Standard Theatre Supply, Greensboro, N. C, 215 E. Wahlnolon Se.
Phone: Breodwar 2-6165
E-6
BOXOFFICE :: August 16, 1965

I eral
'
the
'
direct
i
I
;
limiting
: to
'
tion
1 increasing
'
to
\
week.
!
last
:
Nigel
i
expedition
I
directs
I Anatole
; announced
. . "HELP!"
. .
. .
AondoH ^efi^ont
fHE QUESTION OF whether there should
be any change in the present method
of distributing the British Film Production
Fund is being considered by the British Film
Producers Ass'n. There appears to be a gen-
feeling among the producers that part
of the money which goes into the fund via
the British boxoffice receipts of quota
films might be used for the promotion of
British films overseas. Not that the BFPA
alone can force the government to alter the
terms of the Eady Fund, but pressm-e from
this souixe might well lead the president of
Board of Ti-ade, Roy Mason, to consider
favorably such a proposal. American
companies who have benefited from Eady
and would natui-ally desire the fund to go
to the companies with the boxoffice
successes may find this move by the BFPA
more preferential than other drastic steps
which have been contemplated in the past.
These include such proF>osals as further
the right of American filmmakers
enjoy Eady money thi-ough the producof
British films in this country or
the proportion of monies to the
purely British producer or distributor.
Meanwhile, the BFPA has set up a small
subcommittee to find out on the basis of
statistics what would happen if it decided
tamper with the distribution arrangements
for the fund.
"Khartoum." the Julian Blaustein large-
' scale production to be made at Pinewood
'studios and in Egypt, started shooting last
Stan-ing in this story of Gordon's
stand ai-e Charlton Heston as Gordon;
Laui-ence Olivier as The Mahdi. his fanajtical
Arab opponent: Richard Johnson as
Colonel Stuart, Gordon's second in command;
Ralph Richardson as Gladstone and
Green as General Wolseley, Gordon's
friend and the man who leads the relief
to Khartoum. Basil Dearden
the film which is in Technicolor
.and Cinerama for United Ai-tists release.
and Dimitri de Grmiwald have
a $60 milUon progi-am of British
films which they will make with Metro-
Goldwyn-Mayer over the next three or
|four years. More than a dozen films will
ibe involved in this progiam and details
[of the lineup will be announced within the
|next fortnight, said the de Grunwalds.
'Questioned about the size of his overall
'budget, Dimitri de Grunwald declared.
("You can't keep on talking about small
jissues, you must think about the big ones."
Armed with the huge financial backing
;from MGM, de Grunwald said he appreci-
;ited the plight of the small British inde-
|?endent producer and the general problems
.facing the British industry today but
lidded, "Through this progi-am we hope to
|ielp British production as well as to make
a success of our new enterprise." Meanl^hile.
the de Grunwald film, "The Yellow
|Solls-Royce," has earned more than a
jnillion and a half dollars in its nine-week
un at the Radio City Music Hall, New
ifork.
* * *
Arthur 'Watkins, 58. fonner president of
By ANTHONY GRUNER
the British Film Producers A.ss'n and
former British film censor, was killed in a
car crash in London. Watkins. during his
term as secretary of the British Board of
Film Censors, was responsible for liberalization
of censorship, abolition of the "H"
classification and introduction of the "X"
(adults only I
certificate.
British producers are up in arms at the
manner in which their old feature films are
being cut to fit in with the requirements
of the commercial television schedules.
Some of the vei-y big and successful British
productions which have been sold to television
appear on the TV screen as having
been savagely mutilated by inexperienced
editors. Complaints already have been made
by a number of distinguished film producers,
including Sir- Michael Balcon, Anthony
Asquith, Basil Dearden and others
whose pictures have been treated in this
manner. The film industry regards the
matter as a serious one and protests have
been made to the postmaster general to
protect creative filmmakers from the mutilation
of their work. Last week both the
British Film Producers Ass'n and the
Federation of British Filmmakers advised
members that appropriate clauses should
be included in theli- distribution contracts.
The criticism is only leveled against commercial
television. It is the practice of the
BBC to run featm-e films in their- entirety.
Bad as the British TV cuts have been to
the sensibilities of producers over here, one
wonders what they would say if they saw
the manner in which featui-e films have
been treated on American television where
the schedules are even tighter and the commercial
breaks are more frequent.
* if H
Enterprise Films, the new production
company based in Toronto, announces that
its first picture is to be "Spaceport" to
be made in association with British Lion
and shot at Shepperton, starting in January
1966. "Spaceport" is based on a novel
by Cm-t Siodmak. The picture will be produced
by Han-y Homer and Robert Lewis.
Homer, a multi-Oscar wimier. will also be
production designer. An annomicement regarding
director and script writer will be
made shortly.
Joseph Strick. who was responsible for
"The Savage Eye" and Genet's "The Balcony."
is to film James Joyce's "Ulysses."
The film will be produced by 'Walter Reade-
SterUng for release tlu-ough British Lion.
It will be shot entirely on locations ui
Dublin. The screenplay has been adapted
by Strick and Fi-ed Haines and Strick is
now in London preparing production plans
and casting.
* * *
News in brief: Marcel Hellman's comedy.
"Moll Flanders." is doing a "bm-ster" in
its premiere showcase at the Plaza. West
End. and shows every expectation of becoming
one of the year's most successful
British boxoffice offerings from Paramount,
its distributor . Walter
Shenson's second Beatle film, received
mixed notices by the critics, but it is currently
smashing the "Tom Jones" figures
at the London Pavilion as well as in most
parts of the country where it is now in
general release, providing another pleasing
piece of infomiation for UA, its distributors
. . . Ameiican producer Bernard Smith
is expected in London shortly to begin
preparations for two big films for MGM:
"The Bells of Shoreditch," a joint venture
with James Hill, and "A King Is Born,"
the story of Alfred the Great. Smith is
finalizing his choice of director and cast
for "Shoreditch" for which James Kennaway
is writing the screenplay from his
own modern romantic novel. James R.
Webb is writing the original screenplay for
the King Alfred subject which, like "Shoreditch,"
is planned foi- production in 1966.
Production started last week at Bray
Studios on the Hammer subject. "The
Plague of the Zombies." which star's Andi'e
Morell. Diane Clare and John Carson. It
will be filmed in Cinemascope and color
by producer Tony Nelson Keys and directed
by John Gilling from a screenplay by Peter
Bryan for 20th-Fox release overseas .
Partisan Films, cui-rently shooting "Passage
of Love" with Sarah Miles at Ardmore
studios in the first National Film Finance
Corp. /Rank production, has made a twopictm-e
deal with UA and is discussing a
number of co-productions for the future.
Partisan is headed by producer Roy Millichip
and director Desmond Davis . . . Cyclone
Films. foiTned by Leslie Phillips and
John Gale, will film a comedy thriller by
David Osborn, entitled "East of the Sun,"
later this year. It will be filmed at a British
studio and on location in Morocco .
Under the chairmanship of Sir Michael
Balcon, details of the Commonwealth Film
Festival were amiounced last week by Anthony
Gvuner, director of the festival. They
include plans to show eight new featm-e
films from Australia, Canada, Ceylon.
Ghana. Hong Kong. India. New Zealand
and Pakistan September 20-27 at the National
Film Theatre. Waterloo Bridge. A
further 100 short films from all parts of
the British Commonwealth will be shown
at more than 20 centers throughout
London.
If Your Screen
Is Not Giving
You A Profit
Inquire About
SPECIAL
TRAILERS
OUR SPECIALTY
MERCHANT ADS
SEND FOR FREE BOOKLET AND INFORMATION
FILMACK TRAILER CO.
1327 S.Wabash - Chicago, 6060S - Ph. 312-427-339S
lOXOmCE :: August 16. 1965

Business, shake hands with your future!
Business is facing real competition today— tomoi--
row it will be no easier.
You will have to develop advantages-in product,
in service, in operating costs.
You'll need leaders. They'll provide ideas and initiative
in research and development, distribution
and sales, financial management and every other
department of your business.
Where will these leaders come from?
From higher education, mostly. Business is the
biggest user of the college product. A recent executive
survey made of 100 manufacturing businesses
revealed that of the 200 top executives, 86%
were college-educated.
But our colleges are facing problems. They need
facilities, yes. But even more urgent is the demand
for competent teachers. This is the human equation
that will help America develop and maintain a
higher margin of excellence.
It's everybody's job, but the business community
has the largest stake. College is business' best
friend. Give to the college of your choice— keep our
leaders coming.
"^S?^
Published as a public service in cooperation with
The Advertising Council and the Council for Financial Aid to Education
BOXOFFICE
COUNCIL FOR
/FINANCIAL
AID
(_)
EDUCATION
E-8 BOXOFFICE :: August 16, 196.'

1
3
I
'
.
emy
I
I
'
I
The
I
chairmen:
I
Aubrey
i
I
I
HOLLYWOOD
' Wolves,"
\
Berlin
I
j
I
±YWOOD
NEWS AND VIEWS THE PRODUCTION
(Hollywood Office— Suite 521 at 6362 Hollywood Blvd.)
Film Academy Names
More Committees
HOLLYWOOD—Three more special com-
mittees have been organized by the Acadof
Motion Picture Arts and Sciences.
bringing to 12 the number of committees
annoimced to date by Arthur Freed,
president.
committees and their membership
are:
Art Direction Awards Rules Committee
—Alexander Gohtzen and Emile Kuri. co-
Edgar Preston Ames. Lloyd H.
Bumstead, Samuel M. Comer. Marvin
Davis. Henry W. Grace, Arthur
Lonergan, John Mansbridge.
Documentary Awards Committee—Norman
Corwin, chairman: Joseph Ansen,
Curtis Bernhardt, Tnae Boardman, Mc-
Clure Capps, Robert Cohn, Hal Ellas, Sy
Gomberg, Lou Greenspan, Laura Kerr,
Jack Kinney, Walter Reisch, Frances Richardson,
Allen Rivkln, Leo S. Rosencrans,
Geoffrey M. Shurlock, Sidney P. Solow,
Harry Tytle, Robert M. W. Vogel, Adrian
Woolery.
Scientific or Technical Awards Committee—Waldon
O. Watson, chairman;
John O. Aalberg, Walter Beyer, LeRoy
Dearing, Bruce Dermey, Farciot Edouart,
Ferdinand L. Eich, Glenn Farr, Jack P.
Foreman, Sol Halperin, Wilton R. Holm,
William W. Horbeck, G. Carleton Hunt,
Ub Iwerks, Hal Mohr, James C. Pratt.
Charles Rice. Gordon E. Sawyer, Vaughn
C. Shaner, Sidney P. Solow. Richard Vetter.
Byron Vreeland, William L, Widmayer.
Freed reports that Edgar Preston Ames
and Clarke H. Wales have been added to
the Foreign Language Film Award Committee,
announced earlier. He said about
six committees remain to be organized.
E. Berlin Film Screened
For Foreign Press Corps
— "Naked Among the
first feature produced in East
to be shown in the United States
in 17 years, was screened for members of
the
j
HoUywood Foreign Press Ass'n, and
their guests on Monday 1 9 ) in the Lytton
Center of
the Visual Arts.
Jalem Buys 'April Fools'
HOLLYWOOD—Jack Lemmon's Jalem
Pi'oductions has purchased "The April
Fools," a modern morality comedy by
novelist Hal Dresner, announces Gordon
Carroll, vice-president. Lemmon will star
in the satire which Can-oil will produce for
Jalem. Dresner has been assigned to do
the screenplay.
BOXOFFICE :: August 16, 1965
Henry King Plans Film
On Alaska Pioneers
JUNEAU, ALASKA—Director Henry King
has been here for the past week, exploring
the possibilities of doing a film on the
early pioneers of Alaska, and the political
battle which led to our purchase of the
territory from the Russians in 1867.
A group of fourth-and-fifth-generation
Juneauites have opened their family archives
to King, and he has also had extensive
meetings with both businessmen
and state officials, who have promised
ample financial backing on the project.
King is reported fascinated with the idea,
a suitable story can be woven from the
if
material.
Wolper and Heritage
Firms Sign Merger
HOLLYWOOD—In a major transaction
involving theatrical films, television production
and distribution, Heritage Productions
of New York has merged with Wolper
Productions, Inc., of Hollywood. Following
six weeks of negotiations on both coasts,
the deal was finalized Monday (16) by
David L. Wolper, president of Wolper, and
Arthur "Skip" Steloff, president of
Heritage.
Steloff assumes the position of president
of Wolper Television Sales. He also will
head New York operations of Wolper Productions,
as well as the organization's distribution
division, reporting directly to
Wolper. Ira Gottlieb remains as vicepresident
and director of sales and
syndication.
Wolper Television Sales will step up its
activities in the development of new properties
for TV distribution, including those
in the feature film and cartoon field.
Steloff will be m charge of new projects In
the New York area.
Sinatra Enterprises Forms
Aviation Subsidiary
HOLLYWOOD—Sinatra Enterprises
announced
the formation of a wholly-owned
aviation subsidiary of special interest to
motion picture and television production
companies. The all-jet charter service,
named Cal-Jet Airways, Inc.. now is operating
out of Lockheed Air Terminal in
Burbank and already has a wide assortment
of jet equipment, with more on order.
Among finns that have utilized the
service to date are Mirisch Co.. United
Artists. National General Theatres. Filmways-TV,
Paramount and Seven Arts.
Planning 5
Benefits
For 'Agony, Ecstasy'
HOLLYWOOD—Benefit premiere showings
of 20th-Pox's "The Agony and the
Ecstasy" have been scheduled for the first
five evening performances of the roadshow
engagement including its West Coast Premiere
at the Carthay Circle Theatre on
October 20. Gala opening night of the
Todd-AO and DeLuxe Color attraction is
being staged for the benefit of the National
Cystic Fibrosis Foundation. Subsequent
benefit premieres and sponsors will include;
International Student Center,
UCLA's foreign student exchange program.
Thursday, October 21: Ait Patrons Association
of America. Friday. October 22;
Temple Sinai, Sunday, October 24. "The
Agony and the Ecstasy" based on Irving
Stone's international best-seller, stars
Charlton Heston, Rex Harrison and Diane
Cilento: it was directed by Carol Reed, with
screenplay by Philip Dunne.
Guggenheim Has Entries
In Four Film Festivals
HOLLYWOOD — Guggenheim Productions
of St. Louis will have films entered In
four international festivals this year, annomices
Charles Guggenheim, president.
The films and the festivals are
"Children Without," documentary for
the National Education Ass'n, which won
a 1964 Academy Award nomination. Venice,
Italy, documentary festival: "And Something
More," for the American Library
Ass'n, Edinburgh: "Night of the Dragon,"
USIA production, San Fi-ancisco, and
"Time of the West," Chicago and San
Francisco.
SPG Names Film Nominees
For Best '65 Production
HOLLYWOOD—Fom- features have been
nominated by members of the Screen Producers
Guild for the second quarter. They
are to be considered m final voting for the
best-produced picture of 1965 at the
guild's armual award dinner next year.
The pictures are "Cat Ballou," produced
by Harold Hecht at Columbia: "Those
Magnificent Men in Their Flying Machines,"
Stanley Margulies-20th-Pox: "The
Train," Jules Bricken. UA: "The Yellow
Rolls-Royce," Anatole de Grunwald-MGM.
A Boy for the Hechts
HOLLYWOOD—Producer Harold Hecht
and his wife, the former Martine Milner,
became the parents of a 712-Pound son
Adam Arthur, born at 3 a.m. Fiiday 16* in
the UCLA Medical Center.
W-1

'Ship of Fools' Launched With 220
In LA., 'Music 22nd Week Tall 660
LOS ANGELES- Pirst-iuii
Iheatios continued
to biint; in liifih grosses as a sieKP
of "smuggy" weatlier helped stimulate
theatregoing. Among the newcomers was
the much-publicized "Ship of Fools."
which opened with 220 per cent, and
"Morituri" with 135. Tops among the holdovers
was "Casanova '70, ' which gros.sed
630 in its third stanza.
(Average Is 100)
Baldwin, Warren's Mary Poppins (BV), rerun ....130
Beverly Those Magnificent Men in Their
Flying Machines (20th-Fovl, 8th wk 275
Brum, Vogue—What's New Pussycat? (UA), 6th wk. 550
Chinese Von Ryan's Express (20th-Fox), 3rd wk. 350
Cinerama The Greatest Story Ever Told (UA),
25th wk 190
Crest, Loyola, Four Star The Yellow Rolls-Royce
(MGM), 2nd wk 130
Egyption My Fair Lody (WB), 4l5t wk 300
EI Rey, Orphcum, Hollywood Morituri (20th-Fox);
Move Ovcf, Darling (20th-Fox), rerun 135
Fine Arts Zorbo the Greek (IC), 28th wk 200
Hollywood-Paramount The Sandpiper (MGM),
4th wk 170
Iris, Lido—The Knack (Lopert). 2nd wk 245
FINER PROJEaiON-SUPER ECONOMY

I
Columbia
! been
! office.
, Harry
I
I
"As
; ROSWELL,
I
. . Bob
Spanish sales department, has
transferred to the New York home
He is being replaced by Pedro
Morales.
I
. .
Mr. and Mrs. Leo Clark, Henderson Theatre,
Henderson. Nev., were buying supplies
at National Theatre Supply from Mel
Brown. . Jay Sutton, veteran showman,
visited Filmrow.
Marshall Jacobs and Jerry Epler of New
York, members of the board of directors
oi Dale Robertson's United Screen Arts
'and Lam'el Films Company, are in Hollywood
for talks with Robertson and officers
'of the company. Vern Carstensen and
Koplan, regarding plans for futui'e
Harry Colburn and Harold
•productions . . .
Green of the Columbia sales staff were on
vacations. Green went to the Salt Lake
City area, where he did a lot of fishing.
Ray Grayson, Columbia booker, also
. . .
is among the vacationers . Carpen-
!ter, Universal-International branch manjager,
is back from his vacation, and his
assistant Bill Marriott is on his vacation.
Norman Jackter. Columbia district man-
J
ager, tom-ed his ten-itory with Rube Jackter,
vice-president and general sales manager
. . . Bill Wassennan, sales manager
Qnited Artists exchange, and his wife are to
'leave on a vacation trip Pi-iday 1
Morris Sudmin, 20th-Fox exchange
. .
branch
oianager, has returned from his vacation.
Nichion 16/35 Projector
Being Shown by Shearer
I
LOS ANGELES—Originally announced
jit the SMPTE convention here in March,
he Nichion combination 16mm/35mm pro-
'ector is now being demonstrated by B. F.
ijhearer Co.
revolutionary as the 70/35 projector
|or the Todd-AO siiowing of 'Around the
jVorld,' the Nichion Na-101 is the only
inachine capable of projecting 16mm and
i5nun film," said Barclay W. Ardell, vice-
'resident of the Shearer organization.
iMotion picture and TV technicians have
xpressed a need for and interest in a comiination
16/35 complete with light source
ind sound amplification."
ioswell Newspaper Prints
Reviews From Magazine
N.M.—The afternoon Daily
Record may have hit upon a plan to
liccessfuUy handle local film criticizers.
Each Friday the newspaper publishes
jlhis Week's Movie Review," which in-
|ludes reviews of films booked in the
bming week at local theatres, as reprinted
I'om Parents' Magazine. The list is com-
;iled by the Parents Council of Roswell.
[here are three drive-i:is and one indoor
(Ouse here.
1
OUR EXPERIENCE
CAN SAVE
MONEY FOR YOU!
^r^;.
Putting round pegs in round holes initially avoids costly
revisions. That's why your TEDA theatre equipment dealer
can save you money. He has broad experience in proper
product application and theatre design. He knows his
business ... and that's good for your business. Call him.
FOR INSTANT SERVICE
AT A FAIR PRICE CALL YOUR NEAREST
TEDA THEATRE EQUIPMENT DEALER.
B. F. SHEARER COMPANY
T. L. Shearer
2318 Second Avenue
SeoHle, Waihin9ton 98101
Tele: 206-623-8247
B. F. SHEARER COMPANY
Barcloy W. Ardell
1964 S. Vermont Avenue
Los Angeles, California 10017
Tele: 213-733-1145
B. F. SHEARER OF CALIFORNIA
R. A. Brobeck
243 Golden Gate Avenue, Box 848
San Francisco, Colifornia 94102
Tele: 415-861-1816
B. F. SHEARER COMPANY
B. F. Shearer Jr.
1947 N. W. Kearney St.
Portland, Oregon
Tele: 503-228-7543
JOHN P. FILBERT COMPANY, INC.
Spero L. Kontos
2007 S. Vermont Ave.
Los Angeles, Californio 90007
Tele: 213-734-1195
PEMBREX THEATRE SUPPLY CORP.
Louis M. Wutke
1969 S. Vermont Avenue
Los Angeles, Colifornia 90007
Tele: 213-731-3111
PACIFIC THEATRE EQUIPMENT CO.
Bob Woelfl
142 Leovenworth Ave.
San Froncisco, California
Tele: 415-771-2950
S. F. BURNS & COMPANY
S. F. Burns
2319 Second Avenue
Seattle, Woshington
Tele: 206-624-2515
WEST COAST THEATRE SERVICE
Howord Bell
1923 N. W. Kearney Street
Portland, Oregon
Tele: 503-222-6428
WESTERN SERVICE & SUPPLY, INC.
C. H. Lyman
1232 South Stote Street
Salt Lake City, Utah
Tele: 328-1641-801
WESTERN SERVICE & SUPPLY, INC.
Robert K. Tankersley
2100 Stout Street
Denver, Colorado 80205
Tele: 303-534-7611
$17.50 per 1,000 sets
THEATRE EQUIPMENT DEALERS ASSOCIATION &-»i—
August 16, 1965
W-3

'
new
I
REFLECTORS
WHEN YOU HAVE REALLY
GOT THE
GOODS
It's exciting to come right out
and invite comparisons with
the
competition
FEATURE for
PRICE for
FEATURE
PRICE
FEATURES- Dichroic Reflectors
Competitor No. 1
rear surface coating
Competitor No. 2
front surface coating
Lee ARTOE 'COLDLITE'
front surface coating
(optically
ground)
Lee ARTOE 'COLDLITE PX'
front surface coating
(optically
ground)
QUALITY -LIGHT -HEAT
Lee ARTOE 'COLDLITE'
Lee ARTOE 'COLDLITE PX'
GUARANTEED
1 5% MORE LIGHT-LESS HEAT
over competitor No. 1
over competitor No. 2
coatIn^guarantees
Competitor No. 1
1 year coating guarantee
Competitor No. 2^
2 yec coating guarantee
Lee ARTOE 'COLDLITE PX'
2 YEAR coating guarantee
Lee ARTOE 'COLDLITE'
4 YEAR coating guarantee
GLASS BREAKAGE
GUARANTEE HEAT/COLD
Competitor No. 1—No guarantee or warronty
Competitor No. 2— No guarantee or warranty
Lee ARTOE 'COLDLITE PX'
2 YEAR GUARANTEE
PRICES $ $ $ $ $
Competitor No. 1 (16"-16i/2" dio.) $150.00
(Recr Surfoce) (18" dio.) $17500
Competitor No. 2 (li'-xie'-j" dia.) $175!oO
(Front Surtoce) (18" dio.) $200 00
Lee ARTOE 'COLDLITE'-front surface
(16"-161,i" dio.)
$116.65
(18" dio.)
$133.35
Lee ARTOE 'COLDLITE'-front surface
(16"xl6ij" dio.) $157.50
Lee ARTOE 'KLEANKIT' for scientific
cleaning of front surface reflectors
- Furnished FREE with 'COLDLITES' -
WRITE FOR BROCHURE
Lee ARTOE Carbon
940 BELMONT AVE., CHICAGO
Co.
HONOLULU
^^^
By TATS YOSHIYAMA
BILLED as "Missionary No. 7" in
the cast
of "Hawaii" i.s David Buff, who is
working for a journeyman's card in the
pr'ntshop of the Honolulu Advertiser.
Purr-haps "What's New Pussycat?,"
heading for a fifth week's go-go. is starting
a trend in Honolulu. At least three night
spots have billed "Pussycat-au-go-go" sessions
since the film opened at the New
Royal.
Lee Marvin's fishing out on the Kona
coast, while his "Cat Ballou" is netting
good boxoffice at two drive-Ins and a
downtown theatre. The Beach Boys are
here on the screen in Walt Di.sney's "The
Monkey's Uncle" at three theatres and
doing stage shows at the Waikiki Shell.
Around 500 speaker units were cut off
from their supports, causing damages of
approximately $300 before dawn last weekend
at the Waialae Drive-In. Ranny Sunada.
manager of the ozoner. reported that
nearly all of the speakers were m working
condition before screening time. The
Waialae is equipped with 793 speakers.
George Roy Hill, who was ousted as director
from the Mirlsch Bros, production,
"Hawaii," now shooting in the Islands, resumed
his assignment. Arthur Hiller, who
"off-nights".
Write today for complete
details.
Be sure to give seating
^awaits \^ou wfien
WAHOO is
the
ideal boxofFice attraction
increase business on your
or car capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Oakton St. Skokie, Illinois
StWk
^^m '¥ce
m TRAILERS
GERRY KARSKI, PRES.
W 125 HYDE ST SAN FRANCISCO, CALIF. 94102
MOTION PICTURE SERVICE CO.
OTHER HAWAIIAN AREAS
was Hill's replacement, flew in for one day's
i
work and flew back to Hollywood.
< *
"Vietnam in Turmoil," first full-length
documentary film on the Vietnam war to
play Honolulu's theatres, opened at thel
Koku.sai. In color, the picture is a Dalel|
Motion Picture Co. of Japan release. Nar-i
ration is in Japanese with English sub-i
titles.
j
James Hamilton, son of Ben Hamilton,'
publisher of Cinema TV Digest and
Hampton Bays, dealer in books and magazines
on films, enrolled for the summer'
session at the University of Hawaii. 1
* «. t i
I
The islands of Oahu, Maui and Kauai are!
the principal areas used for location shoot-i
ing of Hal Wallis' "Hawaiian Paradise."
Elvis Presley, Jimmy Shigeta, Julie Par-;
rish. Donna Butterworth, Suzanna Leigh
are all here for Elvis' third movie made im
Hawaii.
Chinaman's Hat promiently pictured in|
"In Harm's Way" and Hanauma Bay, ex-;
tensively used in "Big Jim McLain" and
the Polynesian Cultural Center, are three
of the many scenic locales where much of
the production activities are scheduled.
Negro Writers Workshop
\
Starts Second Semester
;
HOLLYWOOD—With the success of the
first term of the Writers Guild's Negro
Writers Workshop already solidly estab-i
lished, chairman Richard Powell announcesi
the start of the second semester and the
creation of a freshman group. Instructors,
named by Powell for the new sessions are
Michael Blankfort, Laurence Markes and
Stanley Silverman. Edmund Morris will
continue to teach the second-termers.
MGM Signs Leslie Uggams
For Two More Pictures
HOLLYWOOD — Leslie Uggams, who;
makes her dramatic feature film debut in;
"The Singing Nun," with Debbie Reynolds'
and Ricardo Montalban, has been signed:
by MGM for an additional two pictures
over the next two years. Pact was given
singer by Robert M. Weitman, MGM vicepresident
and studio head, after viewing
her screen test.
PACIFIC THEATRE EQUIPMENT
CORPORATION
142 Leavenworth St.
Son Francisco, Calif.
Protection and
Sound Equipment
"We're Not the Biggest
But We Have the Besf-
SERVICE
EQUIPMENT
FINANCING
Phone 771-2950
Niw New Niw new New New new
I.. ARTOE- KLEANKIT'
SCIFMlflC C.1.KANINC OF ALL FBONT sliUFACL maiflOlC lltH.F(TI«l^
NET ma EiiDMicuEn Ice ARTOE
»15*^ frIII WITH 'COLDLITE'
Lee ARTOE Carbon Co.
DICHKOIC REFUCTO«S
wtuMmM.
W-4 BOXOFFICE :: August 16, 196! ML

Cool Weather Break
Builds Loop Trade
CHICAGO— Cool
weather and vacationers
proved to be a boon to Loop theatres.
as was indicated by an upsm-ge in business
in situations where some films were in the
fifth and seventh week. The Oriental, the
only Loop house with a newcomer. "Operation
Crossbow." started out with a very
profitable boxoffice.
(Average Is 100)
Carnegie—Cosanovo '70 (Embassy) 185
Chicago—The Sandpiper (MGM), 3rd wk 200
Cinestage—Those Magnificent Men In Their
Flying Machines (20th-Fox), 5th wk 350
Esquire—The Collector (Col), 5th wk 195
Loop—Cosonova '70 (Embassy) 170
McVickers—The Greatest Story Ever Told (UA),..
22nd wk 100
Michael Todd—The Sound of Music (20th-Fox),
21st wk 250
Oriental—Operation Crossbow (MGM) 225
Polace—My Fair Lady (WB), 41st wk 225
Roosevelt—The Sons of Katie Elder (Para), 7th wk. 225
State Lake—A Very Special Favor (Univ), 3rd wk. 150
Town—Wild, Wild World (SR) 1 75
United Artists—What's New Pussycat? (UA),
7th wk 215
Woods—Von Ryan's Express (20th-Fox), 7th wk. 175
"The Sound of Music' 400
4th Week at KC Midland
KANSAS CITY—Big gross percentages
prevailed throughout the city, only one
film falling below the 100 line that denotes
average business and the bulk of the boxoffice
results falling in the 125-400 range.
In the double average plus group were the
city's leader. "The Sound of Music." with
400 in its fourth week at the Midland;
"Cat Ballou." 245 in a multiple opening;
"Those Magnificent Men in Their Flying
Machines," 200 in the seventh week at the
Brookside. and "The Monkey's Uncle," 200
for its second week at the Parkway I.
Boulevard, Crest, 1-70, New 50, Riverside, Center,
Electric, Embossy 1 & 2, Granada
(Independence), Isis, Overland, Waldo
Cat Ballou (Col), assorted co-features 245
Brookside—Those Mognificent Men in Their
Flying Machines (20th-Fox), 7th wk 200
Capri—My Foir Lady (WB), 34th wk 125
Empire—The ttailelujah Troil (UA), 3rd wk 125
Fairyland, Heart, Kansas, Leawood, New Claco,
Shawnee, Dickinson, Englewood, Parkway
II—A Very Special Fovor (Univ); various
co-features 1 30
Kimo—The Umbrellas of Cherbourg (AA), 6th wk. 125
Midland—The Sound of Music (20th-Fox), 4th wk. 400
Paramount— Having a Wild Weekend (WB) 95
Parkwoy I—The Monkey's Uncle (BV), 2nd wk. . .200
Plaza— What's New Pussycat? (UA), 6th wk 150
Rockhill—The Knock (UA), 2nd wk 155
Roxy—The Sandpiper (MGM), 3rd wk 125
Uptown—Von Ryan's Express (20th-Fox), 4fh wk. 175
Five Indianapolis Films
Gross in 135-175 Range
INDIANAPOLIS — Business was steady
but not spectacular at first-nin theatres
here. "'What's New Pussycat?" was expected
to stay a third week at Loew's. "The
Sound of Music" still was holding up well
in its 19th week at the Lyric.
Circle—My Foir Lady (WB), 33rd wk 150
Esquire—One Potato, Two Potato (Cinema V) ...135
Indiana—The Greatest Story Ever Told (UA)
1 7th wk
1 50
Loew's—What's New Pussycat? (UA), 2nd wk 175
Lyric—The Sound of Music (20th-Fox), 19th wk. 165
Columbia's "The Collector" is based on
the best-selling novel by John Fowles.
THESWT?E EQUIPMENT
442 N. ILLrNOIS ST., INDIANAPOLIS, IND.
"Everything for the Theatre"
GENERAL CINEMA OPENS CHICAGO HOUSE—Craigr Stevens wields the
"scissors" to officially open General Cinema Corp.'s Cinema Theatre at the Randhurst
Shopping Center in Chicago. Left to right are Samuel Seletsky, company
vice-president; Stevens; Richard A. Smith, president, and Melvin R. VVintman,
executive vice-president. The opening marks the 85th theatre in the Boston-based
circuit's chain.
N. Y. Publicist Promotes
Columbia Film in K.C.
KANSAS CITY—Columbia Pictures publicist
David J. Kane from the New York
office was here last week to promote "The
Collector," which opened at the Paramount
Theatre Friday (13 )
A tie-up was held with Klines Department
Store and its shopping center annex,
at which hundreds of shoppers witnessed
an exhibit by California artist Robin Vaccai'ino.
Drawings and sketches by the
artist were used in the film to present an
unusual visual interpretation of the
changing moods of a character in a motion
picture. Samantha Eggar. star of the film,
plays the role of a student artist imprisoned
by her co-star Terence Stamp.
Miss 'Vaccarino was a technical director for
the picture.
A preview of the picture was held at the
Uptown screening room Tuesday night
1
10). attended by Kline employes and various
local industry people. Kane left here
Wednesday (ID for the 'West Coast.
Guggenheim Has Entries
In Four Film Festivals
HOLLY'WOOD — Guggenheim Productions
of St. Louis will have films entered in
four international festivals this year, announces
Charles Guggenheim, president.
The films and the festivals are
"Children 'Without," documentary for
the National Education Ass'n. which won
a 1964 Academy Award nomination. 'Venice.
Italy, documentary festival; "And Something
More." for the American Library
Ass'n. Edinburgh: "Night of the Dragon."
USIA production, San Francisco, and
"Time of the 'West." Chicago and San
Francisco.
In Joseph E. Levine's "The Tenth
'Victim." comedy thriller. Marcello Mastroianni
plays a government subsidized
assassin who comes to the Hunt Ministry
to collect his pay for a recent killing.
Universal Promotes
Cole to Sales Post
ST. LOUIS—Woodrow Cole, head booker
and salesman in Universal's St. Louis exchange
since October 1958. took over his
new duties as sales manager Monday ( 9 1
He joined Universal as a student booker in
St. Louis and has been promoted several
times to greater responsibUitie;^ at the exchange
office here.
In his new post. Cole succeeds Tom Dunn
who has transferred to the Universal City
Studios to work for MCA-T'V.
Lee Artoe Hosts Party
At All-Star Classic
CHICAGO—Lee Artoe. president of Lee
Artoe Carbon Co.. hosted a party at the
Chicago Tribune All-Star football game
Friday (6)
Lee. in his younger days, pai'ticipated in
three Chicago Tribune All-Star games and
still holds the place-kick record of 48
yards, made back in 1941 when he played
for the Chicago Bears, for this All-Star
classic.
^^SmA\M//(if^^
Available from your outhorized
Theatre Equipment Supply Dealer:
Export—Amity Internotionol Distributors
G|tkhi ITICHNIKOTE CORP. 63 Seobring St., B'klyn 31, NY3
BOXOFFICE :: August 16, 1965 C-1

. . . Wilma
. . . June
. . Marguerite
23
1
20th-Fox
at
Marathon
WtL
KANSAS CITY
Tom Bailey, district chaiiTnan for the Will
Rogers Hospital Fund, held a meeting
Monday i2i with all company salesmen to
disciLss the enlisting of all area exhibitors
for audience collections and the Christmas
Salute. Thus far. the local Will Rogers
collections have been exceptional. As in
the past. WOMPIs are to be highly commended
for their time and work at local
drive-ins. Anyone wishing to help out in
this week's collections should contact Pat
Pierstorff at Colimibia or Dorothy Wackennan
at Embassy Pictures.
Ruth Simison. secretary for Stanley Dui--
wood of Dui'wood Theatres, went to Los
Angeles on \acation last week .
"Chuc" Barnes is the new
. . Charles
sale.sman for
the Kansas City territory for National
Screen Service. He formerly worked for
Fox Midwest Theatres as manager of the
Brookside.
Frank Monaco, branch manager of
Buena Vista, was on a business trip to
northwest Kansas last week . . . Mary Hay-
^^
DEPENDABLE and
GUARANTEED
Draws Crowds to YOUR Drive-ln
LARGEST
ASSORTMENT
OF
AERIAL
We have o
SHELLS
* Special mechanical
ground piece
displays from
$15.00 up.
show
to meet every
need and pocketbook -it
QUALITY
SERVICE
PRICE
FUGS OF ALL NATIONS & STATES
FLAG POLES, ANY SIZE
Ask for Our Illustrated Free Catalog NOW!
WALD & G0>
'^°"'°- ^'^' '^°--^*^'^^
P.O. Box 8392
4»
DRIVE-IN OWNERS--
Now ... a 4-inch east aluminum
speoicer, unpointed, with protectire
$369
screen, straight cord.
SHREVE THEATRE SUPPLY CO.
217 West 18th HA 1-7849 Kansas City, Mo.
slip. Warner Bros, booker, fell and
sprained an ankle at home Tliur.sday i5i
Smith at WB will leave for a
two-week vacation Friday (20).
Dorothy Dickinson, wife of Pi-ank Dickin.son
who owns the Dighton Theatre in
Dighton, Kas., is still in the hospital after
undergoing surgei-y. She is recuperating
very W'ell. All Filmrow salesmen miss her
at the tireatre and wish her a speedy recovery
. Watson with American
International Pictui'es is taking one
week of a split vacation to be with her son
and daughter-in-law who are here from
Detroit. Her son is station master for the
Coast Guard there.
Chris Ellis, co-owner of the 63rd Street
Drive-In, went to Washington and the
East with his wife and two daughters for
a two-week vacation . Genevieve Larsen,
secretary to Eric
. .
Green, branch manager
of 20th Centm-y-Pox exchange, will retui-n
tomorrow il7> after a one-week vacation
to the "badlands of the Dakotas."
Charles F. "Mike" Powers, new western
division manager for 20th-Fox, was in town
Monday i2i and Tuesday i3> to confer
with Eric Green, 20th-Fox branch manager.
Powers succeeds Tom McCleaster who
died June 12. Prior to this appointment.
Powers was a district manager for 20th-
Fox.
Eidon Roles opened the 125-car Star Vue
Drive-In at Oskaloosa, Kas., Friday (13)
Cresswell, wife of Norris Cresswell,
executive secretaiy of United Theatre
Owners of the Heart of America, retui'ned
to work Monday (9) after a brief illness.
She has been with the art-needlework
department at Macy's for 15 years, and
will appear on the Betty Hayes "Accent"
program on WDAF-TV Monday 1 ) . This
will be her fifth appearance on the program,
giving needlework demonstrations.
Branch manager for MGM, Tom BaUey,
proudly reports that his daughter and new
1
grandson, weighing 8 pounds at birth
Thm'sday 5
1
, are doing fine . Jim
. .
Witcher, MGM office manager, was on
. . . vacation last week Velva McCain of
the United Ai-tists cashiers department was
married last Friday il3i. She will continue
working for the exchange.
Don Phillips of the Colby Drive-In is the
happiest guy in all of Colby. Kas., as
evidenced by a color snapshot of himself
along with a 17-pound blue catfish which
he recently caught. Phillips and his wife
had as guests, Saturday i7i and Suiiday
i8i. the L. O. "Bob" Ruiglers on vacation
from theii' retirement home in Florida.
Ruigler is remembered as a long-time employe
of RKO, for which he traveled in
Kansas many years.
Midwest Theatres, is on a two-week vacation
to Wichita and the surrounding area.
.
Out-of-town exhibitors on Filmrow:
Prom Kansas—Cle Bratton. Council Grove.
Prom Missouri—Jim Cook and Ken Fisher,
both of Maryville; Shelby Doty, Jeffer.son
City; Bob Adkins, Higginsville; Mr. and
Mrs. A. E. Jarboe, Cameron; Paul Eye,
Appleton City; Ed Harris, Neosho, and Mi-,
and Mrs. Elmer Bills sr., Brookfield
Pat McGee from Denver was in
. .
town promoting
"Rat Fink."
Jerry Wise of the DeGraw Theatre in
Brookfield reports his wife is recovering
from her recent illness and they expect to
be in Kansas City this week.
Screenings: "Weekend at Dmikirk" I
Commonwealth Theatres
|
)
1 10
(
screening room Wednesday afternoon
(111; "Sons of Katie Elder" (Para.i at
Dickinson Theatres screening room Tuesday
by Mercm-y Advertising; "Second
Fiddle
1
to a Steel Guitar"
i
at
Commonwealth screening room Fiiday
afternoon (13).
Buys Five Theatres,
Plans 3 Drive-Ins
MEMPHIS—Malco Theatres is expanding.
The company, in recent montlis, has
reacquired five theatres in the Memphis
trade territory from Paramount and is now
building or planning thi-ee new drive-ins in
Memphis.
M. A. Lightman, president of the circuit
which now operates about 40 theatres and
drive-ins, explained the transfer of ownership
from Paramount to Malco this way:
"Years ago Malco and Paramount were
partners in the operation of many theatres.
Fifteen years ago, Malco and Paramount
dissolved the partnership. Paramount took
seven theatres when the partnership was
ended.
"Five of these have now been reacquired
by Malco. They are : Temple at Fort Smith,
Ai'k.; Fulton at Fulton, Ky.; Paramount at
Jackson, Tenn.; Lyric at Tupelo, Miss., and
Princess at Columbus, Miss."
Paramount kept the other two.
The theatres at Tupelo and Columbus
were acquired by Malco some months ago t
and the other three this week.
j
Malco is now building a twin di-ive-in at
Summer avenue and the new expressway
for 1,500 cajs (3,600 people) on 25 acres. '
Ready to start is a diive-in at Highway 64
and the new expressway in Memphis. The
third diive-in, ready to be started, is to be
a partnership between Malco and Amelia
Ellis, Memphis exhibitor, and will be at
Highway 78 and Tuggle road in Memphis.
"Village of the Giants," an Embassy release,
is based on an original story by Bert
I. Gordon.
ORDER YOUR
HURLEY SCREEN NOW
Missouri Theatre Supply
115 West 18th BA 1-3070 Kansas City 8, Mo.
C-2
Scott Dickinson of Dickinson Theatres
attended the Kansas Junior Chamber of
Commerce summer board of dii-ectors meeting
in Great Bend, Kas.
Theatres sneaked
. . . Dickinson
"Shenandoah" at the
Mission Theatre Tuesday (10).
Joe Torregrosa, manager of the Rockhill
Theatre, reports "The Knack . . . and
How to G«t It" is on its way to doing big
business . . . Don Ireland, booker for Fox
/V£lVfAH
PHOTO
8''ir\" SlSOO fei" Thousand FOB Dtt.
X lU '*' (Minimum Order 1.000 •
Check with Order!
NO C.O.D.s
THEATRICAL ADVERTISING CO.
Detroit 1, Mich.
Also .\vaUable! BEATLES STAMPS @ $17.50 per 1,000 sds
BOXOFHCE :: August 16, 1965

I
;9METHING TO BRAG ABOUT!!
POWERFUL! POWERFUL!
i'OWERFUL!
IHE CAMPAIGN! THE CROWDS! THE GROSSES!
AN ALL NEW PROGRAM!
$24,000 St. Louis
$21,500 Cincinnati
$33,400 Phila.
$31,000 in, and Still
Playing, Wash. D.C.
"NO GREATER SIN"
TIES UP TRAFFIC
Huge traffic jams have been in evidence each
evening this week along Reading Road, in the
vicinity of the Twin Drive-In Theatre.
"No Greater Sin" and "The Wondrous Story of
Birth" opened there Wednesday night to a full
house, and has been playing to capacity crowds
each night since.
Claude Alexander, the producer of the picture,
who was in town for the engagement, stated
that the crowds were even larger in Chicago and
St. Louis.
The program deals with the problems of life
and marriage with portions on childbirth, and is
said to be the most informative and revealing
program on this subject yet filmed.
Sltt^^l^t^
lil' 2a under 16
isiie dccomp^nie
V ADULT
THE MOST BREATHTAKING
VBIRTH SCENES EVER SHOWN
TO THE PUBLIC.
SEE -
manq
ures
Miracles!
—CINCINNATI POST & TIMES STAR.
A "NATURAL" FOR
DRIVE-IN THEATRES
Never in the History of the
Motion Picture industry Hos
*kTUAt HOSPITAL ^t^^^^
g FIVE BIRTHS, MONE ALIKE. ALL DIFFERENT
PRODUCED BY CLAUDE ALEXAISDER
^J YOUR OPPOSITION TO THE PUNCH
^TE. WIRE. OR CALL. NOW A
jtORRY RELDER
|817 WALNUT ST.
^>AS CITY, MO. 64114
|PH. 816-942-2376
CLAUDE ALEXANDER
ALEXANDER ENTERPRISES
3470 HEDGELY RD.
SPRINGFIELD, OHIO
PH. 513-325-2740
There Been Anything Lilce
rr JUST
MAKES MONEY!
WE FURNISH ALL
ACCESSORIES!
We contach each theatre
manager when this show
is booked and advise him
how to exploit his date
into a record breaking engagement.
It!

. . Susan
. .
Mk
CHICAGO
Tlif Players Sliowcase. aiuiouncfd as "A
new dimension in magazine entertainment."
will go to theatres through National
Screen Service. Featured are items concernins
the theatre, movies. TV. cabaret
and records. Milton Feinberg. who heads
National Screen Service activities here,
spent last week calling on circuits in Des
Moines. Iowa, and environs, initiating this
new service, including paperback books
dealing with current movies. The Players
ideal
awoi+s i^ou when
WAHOO is
the
boxoffice affraction
to increase business on your
"off-nights".
Write today for complete
details. Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Ookton St. Skokie, Illinois
— Out "2/ St" "iear —
CANDY-POPCORN
SEASONING — BOXES — BAGS
For Theatres and Drive-ins
— SEND FOR NEW —
COMPLETE PRICE
OhWihuioti
for
ORANGE CRUSH ond
FULL LINE SYRUPS
POPCORN BUTTER CUPS
We Carry Full Line Hot & Cold Cups
LIST
Freight Fold on Orders of $150.00 or More
KAYLINE CANDY COMPANY
WE—9-4643—
1220 S. Michigan Ave. Chicago I, III.
If Your Screen
Is Not Giving
Profit
You A
Inquire About
SPECIAL
TRAILERS
OUR SPECIALTY
MERCHANT ADS
SEND FOR FREE BOOKLET AND INFORMATION
FILMACK TRAILER CO.
1327 S. Wabash - Chicago, 6060S - Ph. 312-427^395
Showca-se is published quarterly in suburban
Skokie.
.
.
During Jul.v, the censor board reviewed
63 films. 28 of which were foreign movies.
Six of the films were "adulted" and three
were rejected Feinberg, daughter
of the Milton Peinbcrgs, soon will
marry Joe Parber. a local attorney
Edwin Silverman, head of the Essaness circuit,
announced that sons. Jack. 25. and
Alan. 21. will be participating in the company's
activities. Alan plans to do his army
.stint first. Jack has just completed army
duty.
here March
Plans for Prince Philip's visit
16 were formulated at a meeting in Chicago
attended by British movie producer
James Carreras. who is also chief barker of
Variety International: Col. Bill Heald. aide
to the Prince: Vic Bernstein. Allied Artists
branch manager and chief barker of the
Variety Club of Illinois, and Jack Clark,
past chief barker and president of Allied
Theatres of Illinois. It was revealed at this
meeting that Rudolf Nui'eyev and Dame
Margot Ponteyn will perform at the dinner-dance
which will be a part of the
in-ogram.
Warner Bros, reports its switchboard has
never been so overloaded, due to fans
checking where they can get in touch with
the Dave Clark Pive, here for the showing
of "Having a Wild Weekend." Warner
Bros, press agent Prank Casey hired 100
Andy Frain boys to man a bus tour. Teenagers
outscreamed one another wherever
the group appeared in person Friday il3>
and Saturday. Theatres participating in
first run are: Paramount, Hanmiond: Harvey,
Harvey: Avalon, Chicago: Studio. Oak
Lawn: B&K Gateway. Uptown. Nortown,
in Chicago: B&K Valencia. Evanston:
Brighton, Rockne, Tiffin, B&K Congress.
Jeffrey. Peoples. Chicago: Olympic in
Cicero: Tivoli. Downers Grove, and Glen
in Glen Ellyn. Clark Weber. WLS radio
star, appeared with the Dave Clark Pive.
Balaban & Katz officials announced a late
September opening of "Ship of Pools" at
their United Artists Theatre. Prior to the
opening, Lee Marvin is due here to talk
about this film, as well as "Cat Ballou."
also set for a Loop theatre opening in the
fall . . . Patty Duke will make the press
rounds later this month on behalf of
United Artists' "Billie."
Harry Sukman, formerly top musician on
the WGN staff here, and B&K Nate Piatt's
brother-in-law. sent word that he has been
signed to compose and conduct the musical
score for Ivan Tors' "Around the
World Under the Sea," upcoming MGM
film. Sukman, who won an Oscar for his
score on "Song Without End," will score
Debbie Reynolds' "The Singing Nun."
While Joella Cohen. Columbia Pictures'
publicist, was working with the B&K press
department for the forthcoming opening
of "Genghis Khan" at the Roosevelt Theatre,
she was also making flying trips to
Midwestern cities to set up advance campaigns
for "The Collector" and "Genghis
Khan" showings.
"Shenandoah" will have an 18-theatre
city wide premiere here August 27. Eleven
of the 18 premiere bookings are B&K
. . .
houses—the Uptown, Berwyn, Oakbro^,
Congress, Mercury, Gateway, Norto\j,
Valencia, Maryland, Paramount and Licoln
. . . The Woods Theatre has booki
the world premiere for September 25 if
"A Rage to Live" Colleen Moore Higrave
is writing a book about her life aii
silent movie queen. Her long-time friei.
author Adela Rogers St. Johns, will as&t
in the composition, I
Motion Picture Screen Renovation
I
"p^
ished up" the Oriental Theatre sere
The company, headed by John T. Farley
president, was formerly known as St;
Right Screen Renovations.
Oscar Brotman and Leonard Shenri
hosted the opening of their recently i-
quired and completely refurbished Higiland
Park Theatre. Formerly known k
the Alcyon. the suburban movie house vs
renamed the Highland Park by the tovny
folk.
i
!
Thomas Seymour Waimvright has joird
Fred A. Niles film studios, with het,-
quarters here, as assistant to the predent.
Niles said that Waimvright will In
up a special creative staff committee for ,
the Niles studio properties in Chicago, I*'
York and Hollywood, composed of Piducers,
directors and cameramen, to ";-
sure a fresh and tasteful approach in il
production work."
Reginald J. Holzer, president of Motji
Picture Corp. of America, announced njv
redistribution plans are afoot for his fi;-
length film, "Two Before Zero." Ma(p
Films, headed by Milt Simon, has signecJB
three-year contract for domestic distriiition,
thus taking over from Ellis Films;f
New York. In setting up futm-e exploi)-
tion, it is also planned to give the filn'a
change in title. Currently the title of "I,d
Hell" is being considered. Overseas i-
tribution is handled by International Fn
Distributors. The movie, which deals wh
worldwide aggression of communism, f.-
tures Basil Rathbone and Mary Murp^r,
It was produced at Fred NUes film stucts
'
here.
When Linda Enright of Harvey purcha'd
tickets for "The Sound of Music" at ,e
Michael Todd Theatre, she became .e
winner of several gifts for being the Pr
chaser of the quarter-millionth ticket iA
for the musical attraction. Ed Cassin, e
theatre's general manager, presented if
with free tickets and other prizes whh
included dinner at the Blackhawk Rest -
rant, supper at the Playboy Club am a
chauffeur-driven limousine for the eveni;.
Girl ushers at the Playboy Theatre e
wearing middy blouses, pleated skirts ;d
black stockings as a result of some patn
complaints about the scanty outfits i"-
viously worn and part of the Play
"trademark." Now critical Playboy T-
atre customers are thinking there mi it
be a compromise, a costume not as '-
breviated as the "stock" Playboy Club g
b
and not as staid as the pleated skirt id
middy blouse combination.
I lm artoe silicon tube
_
IKT pmci
40%
DISCOUNT
em nm the jmniifaciurer
%2G:0(r CASH
Lee ARTOE CARBON CO '
NET PllCi
^
C-4
BOXOFFICE :
: August 16, l!5 I

I
The
'•
BUI
;
The
i
ATLANTA
i. WOMPIs
I
I
'
Valdosla in Beverly
Reopened by Martin
VALDOSTA, GA. — Martin Theatres'
Icompletely remodeled and refurbished 850-
seat Beverly was unveiled at two special
performances Thursday (5) with turnaway
business at the two showings of Walt
Disney's "The Monkey's Uncle."
Orchids for the ladies and the privilege
lof entering the theatre via a plush red
carpet were the only other inducements
used, other than the appeal of the Disney
picture, to bring out the SRO business.
Martin home office officials on hand for
the opening included C. L. Patrick, execuitive
vice-president and general manager;
|w. B. Toney, technical director; Morris
ISher, the circuit's attorney, and Ronnie
Otwell, vice-president in charge of advertising,
publicity and public relations.
Beverly, which was the Roxy when
[Martin purchased it and closed it for a
couple of years, is situated beyond the
idownto\v7i district on the highway leading
to Moody Air Force Base.
Blane, fonnerly manager of the
circuit's Rialto in Atlanta, is managing the
iBeverly. Other "Valdosta theatres owned
and operated by the Martins are the downtown
212-seat Ritz and 700-seat Dosta and
two aii-ers—the Skyway, 210 cars, and the
Martin, 473 cars.
latter drive-in was reopened recently
following a remodeling which included new
i3oncessions stand, new boxoffice, new ensrance
and new attractions board. The
Inext Valdosta theatre to be remodeled by
,;he circuit is the Ritz, which will be closed
jiuring the stem-to-stern renovation.
WOMPIs in Regular Visit
|ro Atlanta Nursing Home
— Members of the Atlanta
Chapter of WOMPI paid their every-othernonth
visit to High View Nursing Home to
olay bingo with the patients, award them
orizes and treat them to ice cream and
i;ake.
have been providing this service
'or ten years. Marcelle Kohn is chairman
,)f the service conmiittee. Taking part in
-he visit were Sarah Bush, United Artists,
imd her daughter Linda; Edythe Bryant,
Ulso of UA, chapter president: Irma Mari^hall.
National Theatre Supply; Pat Brown,
iA'^arner Bros.; Jonnie Brown, Wilbyl^incey.
and Sandy Kohn, husband of the
jiervice group chairman, who does the
j;alling for bingo games.
Another laudatory project of the WOMPI
i.ervice committee is its contributions to
Our Lady of Perpetual Help Cancer Home,
jiperated by the Sisters of Mercy for perlons
with incurable cancer of all races and
i^reeds. Members take supplies to the
jiome, including bandages, and contribute
. case of fruit juice a month.
Katherine Walsh has signed a long temi
ontract with Columbia.
COLDLITE PX'
I NtW NEW NtW
T»0 VEAB FRONT UBKACE
GURANTtE UlCHBOIC MinRon
ee
ARTOE CARBON CO
"UNBREAKABLE"
» MM
HO HlAr BKlAKAGi
SIUCATI OUSS
Norman 'Cal' Colquhoun
Dies in Memphis Hospital
known figui'es
MEMPHIS—One of the most widely
on Memphis Pilmrow, Norman
J. "Cal" Colquhoun,
68, who retired
^^r ^ in May as branch
manager for Columbia
Pictures after 28
years in the motion
picture business, died
P^^B^
Monday (9) in Meth-
^1^ odist Hospital.
^Hj At the time of his
^B retirement, Col-
'M quhoun and Louis
L.:*iJ
ingi-am, retired
Cal Colquhoun branch manager of
MGM, were honored
by the industry with a party at the Variety
Club attended by top industry executives
from all over the country.
Colquhoun started in the theatre business
in 1927 and worked for various companies
in Dallas, Atlanta, New Orleans and
Memphis. He became branch manager for
Columbia in Memphis in 1951.
He enjoyed fishing and had spent much
time in his cabin at Tunica, Miss., since
his retirement. Colquhoun had not
ill until he was stricken Saturday.
been
He leaves his wife Kate and sister Mrs.
R. H. Holmes, Corpus Chi-isti, Tex.
Meiselman Building
Miracle in Atlanta
ATLANTA—H. B. Meiselman, president of
Meiselman Theatres, is starting constnaction
in the Miracle Shopping Center on his
fourth Atlanta theatre. Like the other
thi-ee, it will be named for the shopping
center in which it is located. The other
Meiselman operatioi^s here ai"e the Cherokee,
Belvedere and Toco Hill, all supervised
by Perry Reavis, the circuit's district manager
in charge of Georgia theatres.
Owner Meiselman is a pioneer in operation
of motion pictm-e theatres in shopping
centers, starting with one such theatre more
than 30 years ago in Charlotte. His circuit
now numbers close to 30 theatres in the
Carolinas, Georgia and Florida.
Canadian Film Complex Is
Model for South Africa
From Canadian Edition
MONTREAL—A government film complex,
being established in the Republic of
South Africa, is being modeled closely on
the Canadian National Film Board, one of
the world's leading producers and distributors
of documentary films, it was announced
in Montreal.
Visiting Montreal for first-hand observation
of National Film Board operations
were Wynand Smit, the architect who will
design the buildings for the South African
board's operations, E. S. Hinds, executive
producer, and R. van W.yk de Vries, technical
manager. All are from Pretoria.
The South African Film Board, established
last year under an act based almost
directly on Canada's NPB Act, now has
about 120 employes and is able to equip
eight camera crews and produce 60-minute
reels each yeaj.
Lakeside Premiere
At New Orleans
NEW ORLEANS—The new luxui-y Lakeside
Theatre, originally scheduled to open
July 21 but delayed by the late aiTival of
specially designed seats, officially opened
Thm-sday

visitors.
,
i^ount on ijeard of ^atidfacLton
from the eJJau uou InAtail
Aecttlna
bu
GRIGGS
Three Triple Average! I
On Memphis Screens
MEMPHIS— Holdovers rolled on in a
big way in fiist-run theares as midsummer!
attendance and grosses held up better
than normal and three theatres reported
three-times-average income. These big
grossers were "The Sound of Music," 18th
week at the Paramount; "The Monkey's
Uncle," second week at the Park, and
"Those Magnificent Men in Their Flying
Machines," sixth week at the Crosstown"
(Average Is 100)
Crosstown Those Magnificent Men in Their
Flying Machines (20th-Fox), 6th wk 30(i
Guild Zarbo fhe Greelt (IC), 6th wk 150
Maico What's New Pussycat? (UA), 5th wk. ..!'.I50
Palace The Sandpiper (MGM), 6th wk !!!i2b
Paromount The Sound of Music (20th-Fox),
'_
I 8th wk 300
Park The Monkey's Uncle (BV), 2nd wk. . ! . ! ! 300
State The Family Jewels (Paro), 2nd wk. . . |00
Warner A Very Special Favor (Univ), 2nd wk 180
MEMPHIS
fl happy reunion between two old-time,
theatremen and another friend in
Memphis probably set a world record for
"remember 'whening'." The visitors were
Howard Waugh, retired zone manager for,
Warner Theatres with headquai-ters in
Memphis and now a resident of Florida,,
and Bill Hendricks, former Warner Theatre
manager here and now an assistant
to Jack L. Warner in Hollywood. They
visited Arthur- H. "Artie" Brown, retired
store owner, who has been a friend of the
two theatremen for many years. There wa,'
a regular convention of old-time theatre
friends day after day at the Parkview
Hotel to see the visitors.
.
C. W. Tipton and his son Alvin, New
Manila, Ai-k., were in town on business
William EUas, Ellas Drive-In, Osceola, also
was a visitor from Arkansas
Mississippi came Theron Lyles,
. . From
Ritz, Oxford,
and Frank Heard, Lee Drive-In, Tupelo
. . . Mr. and Mrs. Howard Nicholson,
51 Drive-In, Millington, and Louise Mask,'
Luez, Bolivar, were among West Tennessee
. . . and now, available in
distinctively designed decorator
end-standards on seats by
Both the Push-Back and Gnggs-International Are Available
in a Wide Choice of Models Featuring Options, Such As:
Jack Lowrey closed the Main Theatre at
Russellville, Ai-k., July 31 . . . The Race
Drive-In at Covington has been reopened
. . . Grover Wray, Exhibitors Services, reported
that the Joy Theatre, Pontotoc,
Miss., will be closed August 15-21 dui-ing
the county fair. The Joy will reopen Sunday
(22).
* Luxurious, Deep Spring Backs
* Beautiful, Durable, Laminated,
Plastic Back Panels
* Resilient Full Depth Foam Cushions
* Upholstered Arm Rests
FINER PROJEaiON-SUPER ECONOMY
MASSEY
SEATING COMPANY
100 TAYLOR STREET, NASHVILLE, TENN.—TEL. CHAPEL 2-25G1
MANUFACTURERS:—Foam Rubber & Spring Cushions, Back & Seat Covers.
DISTRIBUTORS:—Upholstery Fabrics and General Seating Supplies.
SE-2

! maker,"
1 weakness,
I
Robertson
'
Television
I
. . R.
. . Tommy
. . William
. . The
Atlanta Critics Praise
Dale's Debut on Stage
ATLANTA — It wasn't the gun-toting
'wells Fargo detective Dale Robertson who
had the audience
standing in ovation
here. But his thespic
display, his debut on
a legitimate theatre
stage, had even the
hard-nosed critics
singing praise.
The actor-filmmaker,
who is president
of
United
Screen Arts, had the
lead in "110 in the
Dale Robertson
Shade," the musical
version of "The Rainat
the 6.000-seat Chastain Memorial
Park Amphitheatre. His singing,
however, did not project Robertson as a
standout talent. One critic wrote, "His
voice seems almost strained to a point of
which may be the result of too
:strenuous work in a field that is not his."
But it was agreed that his debut as
'legitimate actor was successful.
Robertson, who was here for two weeks,
'a week in rehearsal for "110 in the Shade"
'and for seven perfonnances, said he will
'stai' in a motion pictm-e he is to make dealing
with the war in 'Viet Nam, "The Gun
|of Glory." "I've never done a war story."
|he said. "'We'll see how this one comes out."
;
Businesswise, his main interests now are
his film distribution, film financing and
'production company. He has hopes of
competing with Walt Disney in the family-
(picture market. "Exhibitors need 52 pictures
a year," Robertson stressed. "Disney
.makes five, maybe, and a few others pro-
Iduce a few more, but there's still a big gap.
That's what I've got my eye on."
is well equipped for his role
las a filmmaker. "I studied production at
luCLA and USC."
also will continue to be part
!3f his futui-e. He's due for a guest shot
isvith Danny Kaye in December and an outjing
with Hollywood Palace in the fall.
Pennsylvania Passes Bill
jfo Prohibit Admission Tax
iTom Eastern Edition
HARRISBURG—A bill to prohibit local
f
communities from enacting and collecting
!imusement admission taxes at motion pic-
];ure theatres, except in Pittsburgh, cleared
•;he Senate, 29 to 10, and will be signed
j-nto law by Gov. William W. Scranton.
Pittsburgh will be the only political sub-
;livision in Pennsylvania where the 10 per
;;ent tax will be continued. Pittsburgh theitres
pay about $400,000 annually through
•his levy. Philadelphia, by local action,
escinded the admission tax some time ago.
A Columbia release, "Fog," will be diected
by Jim O'Connolly.
ATLANTA
D. "Woody" Woodard, Warner Bros.
J
Southeastern advertising, exploitation
and public relations chief, has set out on
one of those backbreaking swings on behalf
of "The Great Race," which will take
him into 46 cities in 12 states. As a rule
he has a seat mate in his motor wagon in
the person of Al Dubin, who is in charge
of the Toronto ten-itory, but is going out
on a similar tour on his own. Woodard
will touch base with exhibitors in key spots
in Florida, Georgia, North and South Carolina
parts of 'Virginia, Tennessee. Kentucky.
Alabama. Louisiana. Mississippi.
Arkansas and a wee bit of Texas (Texarkanai
before he sees home base.
Seen along Filmrow were Louis Brazelton.
from the Ritz Theatre in Gainesville, Ga.;
Harold Smith from the Clifton in Newport,
Tenn., M. E. Maddox of the Jasper in
Jasper, Ga.
Screenings at Columbia's screening room
included: Metro-Goldwyn-Mayer's "Laurel
and Hardy's Laughing '20s," American International's
"Sergeant Deadhead," United
Artists "HELP!" and MGM's "The Hill," a
new Sean Connery starrer.
A testimonial dinner was held in the
Capital City Club for Paul Wilson, who retired
as branch manager of 20th Century-
Fox . V. Stansbury, former owner of
theatres in Pikeville and Spring City,
Tenn., was in Atlanta renewing acquaintances
along Filmrow. He's now business
administrator for Bryan College in Dayton,
Tenn. . Smith, booker for the
United Artists Dallas branch, visited Atlanta
en route to see his brother, who is
stationed at Ft. Gordon in Augusta.
.
Kenneth Bates is the new manager of
Storey's Rhodes Theatre, succeeding
Manuel Rodriguez, who has been transferred
as manager to the circuit's new
850 -seat North DeKalb in the shopping
center of the same name , Mary Eileen
Laird, a Disney
.
scholarship winner, who
will be a senior at 'Vanderbilt University,
and her roommate Dottie 'Vaughan of El
Paso, are spending the summer working
in Disneyland. Miss Laird, who is the
daughter of Buena 'Vista's district manager
Ken Laird, is one of the ticket sellers at
the main gate of the amusement park. Mr.
and Mrs. Laird left for a motor tour of
the West, which will include Hollywood
and Disneyland. They vrill return by way
RCA and Brenkert
Parts Available Thru Us
THE QUEEN FEATURE SERVICE, INC.
Phone 251-8665
2409 First Avenue, N., Binningham, Alaboma
of San Francisco and interesting points in
Nevada and Colorado.
Condolences arc being extended by Filmrow
co-workers of Mrs. Daniel G. Hester
upon the death of her mother Mrs. Donald
W. Cook, who lived at nearby Smyrna.
Mrs. Hester is secretary to AIP branch
manager James Hello . Shealey,
Loew's Grand manager, is assuring ticket
buyers that his "Operation Crossbow" is
not the story of Robin Hood . new
smoking loge is proving quite popular at
the Loew's.
The Atlanta WOMPI held its first meeting,
following the installation of officers, at
the downtown 'VTVICA with president Edythe
Bryant presiding. Edythe, United Artists,
and Polly Puckett, vice-president, a United
Screen Arts employe, were named delegates
to the international convention September
17-19 in New York. Alternates are Mary
Jane Keen and Sarah Masdon.
Buena 'Vista held a seminar here for
"That Darn Cat," a Walt Disney Chi-istmas
release, including a screening of the
film in Wilby-Kincey's Fox Theatre. Irving
Ludwig, BV president, and Card
'Walker presided. Dean Jones, who is
starred in the pictui'e, was emcee. Those
on hand for the meeting in Pan and Bill's
Restam-ant included Ed Stem, Miami,
buyer for Wometco; Harvey Garland, Jacksonville,
Florida State Theatres; R. C.
Cobb, president of Alabama circuit bearing
his name; his general manager Leo Young.
Birmingham; Richard Young, city manager
of Cobb's three Tuscaloosa theatres;
H. B. Meiselman, president of Meiselman
Theatres; Walter Powell, Jacksonville,
buyer for the Fred Kent cii-cuit; Horace
Denning, Florida district supervisor for the
Dixie Drive-In chain, and John Tomlinson,
head of Tomlinson Co., Jacksonville booking
and buying agency.
New Chore for Berle Adams
From Western Edition
HOLL"YWOOD—Berle Adams, vice-president
of MCA, Inc., has accepted the general
chairmanship of the 1965-66 International
Broadcasting Awards, according to James
O. Thompson, president of the Hollywood
Advertising Club, sponsors of the event.
[
BALLANTYNE INCAR SPEAKERS
CONCESSION EQUIPMENT & SUPPLIES 1
PROJECTOR REBUILDING SERVICE
Prompt, Courteous Senrice 'Round the Clock
DIXIE
^ ^ ^ ^ -w
THEATRE SERVICE & SUPPLY CO.
1010 Noftli Stopper Drive
P.O. Box 546 Albany, Georgia
Phone: HEmlock 2-2846
^
^
in Georgia—Rhodes Sound & Projection Service, Savannah—ADams
3-8788
in Florida—Joe Hornsfein, Inc., 273 W. Flagler St., Miami, Fla.
FRanklin 3-3502
Roy Smith, Jacksonville, Fla., 365 Park St. Phone: ELgin 3-9140.
•OXOFHCE :: August 16, 1965 SE-3

. . Sam
M
JACKSONVILLE
IJicluird Martin resigned from the editorial Martin served as editor-in-chief of the
staff of the local Florida Times-Union
to accept a position with Florida State
Theati-es as a publicist at Silver Springs.
I
ROYL
POPCORN PEANUTS
SYRUPS
GOLD MEDAL — STAR
CRETORS — POPPERS
3iS folk St.. JockionvilU - 353-9140
1)12 W. PIqII St.. Tompo — 2SS-237I
ROY SMITH -CUNT EZEIL MIKE RHYNOR
centennial edition of the Times-Union
published last December. The edition ran
to 312 pages and covered many facets of
Florida history for the past 100 years.
More recently he headed the research and
library depai-tments of the Florida Publishing
Co.
Judg:e May. Florida Times-Union entertai:iment
editor, left here with his family
to vacation in the bucolic atmosphere of
Beech Hollow, Ala., and William V. Means
11 of the Jacksonville Journal took over
Judge's wTiting assignments for a couple
of weeks . . . J. H. Thompson, whose the-
Need a Screen Tower in a Hurry!
CaliSELBY
SCREEN TOWER HELP! QUICK!
Fast replacement of screen towers
We carry them in stock for
IMMEDIATE REPLACEMENT
Most theatres reopened within 10 days
or less by experienced SELBY crews
Call SELBY
e£lf/
NOW!
INDUSTRIES, INC.
3920 CONGRESS PARKWAY. WEST RICHFIELD. OHIO 44286 PHONE AREA CODE 216.659-6631
SE-4
/'
s
11
1/1
«
VI I
Ji
atres circuit is headquartered in Hawkinsville.
Ga., had the grand opening of hi^
new Reef Drive-In at nearby Fernandina
August 6 . Davis, independent filnv
distributor from Atlanta, visited here foil
conferences with independent booker Marvin
Skinner.
Filmrow visitors included Eddie Myersoii
Miami Drive-In. Miami; Mi-, and Mrs
Ralph Weir, Crystal River; Harvey Alkow.
Gainesville Drive-In, Gainesville; Bill
Howard, Iselin Theatres, Fort Lauderdale;
Bob Mullis, High Springs; Pi-eston Henii
and Harold Turbyfill, Henn Theatres.
Pompano Beach; Benny Leviton, Capitol
Tlieatre. Homei-ville, Ga. and John Norman.
Lakeland Theatre, Lakeland, Ga.
. .
Robert Heekin, FST district supervise!
in northeast Florida, and Mi-s. Heekin
(Ellen) left here to spend their annua)
vacation in Fort Lauderdale and othei
parts of south Florida . Marty Sheani
manager of the downtown Center who wa.'-
stricken by an internal disorder while vacationing,
left St. Francis Hospital in
Pittsbm-gh, Pa., and is now at his local
home under the care of his personal physician.
'
The San Marco Art Theatre has long'
been the local mecca for selective patrons
who rarely attend conventional family-j
type movies but who prefer new foreign,
films, offbeat themes and operatic fare
It was assumed until a year ago that such|
art patrons would recoil in horror from the
suggestion that the San Marco would eveii
offer them double-featui'e progi-ams in the
same manner as more commercial theatres-
In the past several months, however, the
San Marco has had some of its finest weeks,
with programs consisting of two comedj!
classics, two musical greats from the past.
two old dramatic hits and the like. Early
in August, another innovation went intc.
effect when two first-run foreign filmf,
were presented together for the first time,
They were "Vice and Virtue" and "Th£
Counterfeiters of Paris," both French,
products. It remains to be seen if this
policy will also be profitable.
"Uncle Dino" Summerlin, well-knowp
disc jockey cun-ently with radio statior.
WPDQ who has a large following of teenage
admirers, promoted the first inm ol'
"Having a Wild Weekend" at the downtown
Imperial and had 100 of the young-,
sters as his special guests on opening nighl
. . . Sheldon Mandell, co-owner of the
suburban Five Points, revealed that "The
Sound of Music," now in its 18th week ai
his theatre, has become the all-time boxoffice
champion in this city, exceeding th(
income of any other film by several thous-l
and dollars. This musical also ssemsi
assured of having the longest run in Jack-'
sonville history as it needs to run only i
few more days to pass the downtown Can-,
ter's record with "Ben-Hur," which rar
for 19 weeks and two days . . . "What's
New Pussycat?" became the adult comedj.
. .
attraction at the Center after "The Sand-,
piper" had nan for a month . The bi|
Florida Theatre also had a laugh-makei
for adults in "A Very Special Favor" aftei
a run of Joseph E. Levine's "Harlow."
To be released worldwide by Paramoum
Pictures, "The Idol" will be produced b,\
Leonard Lightstone from a screenplay b>
Millard Lampell.
BOXOFFICE ;; August 16. 196£

I
rom
t Cash
!
Grand
I
NEW
I
Wider Use of Song
Urged by Tiomkin
rom Western Edition
HOLLYWOOD — Composer-conductor
Dimitri Tiomkin is spearheading a drive to
)ring the song "America, the Beautiful"
nto equal prominence with "The Star-
Jpangled Banner."
Enlisting the aid of California U.S. Sens.
,rhomas Kuchel and George Murphy,
riomkin says he believes the song should
)e brought into prominence through addiional
use in schools, at sporting events
ind in churches.
Noting in a letter to the senators that
The Star-Spangled Banner" is one of the
inost difficult songs to sing "I have ever
'•ncountered," Tiomkin wrote. "There al-
!vays wUl be a historical reason for 'The
5tar-Spangled Banner' and I do not in any
vay suggest it be retired," but "I urge you
lo lend your support to a wider use of
[America, the Beautiful,' which even a
:hild can sing . .
."
/oriety Club of Detroit
Holds 31st Golf Outing
Mideast Edition
DETROIT—Pilmrow men, 350 strong,
umed out for the 31st annual stag golf
lUting sponsored by Variety Club Tent 5,
leld for the first time at Hillcrest Country
'.Tlub
on the Clinton River at Mount Clem-
Chief Barker Jack Zide supervised the
ns.
I'vent.
from activities assured a generous
jontribution to the Variety Club Growth
md Development Center at Cluldi-en's
iiospital. Many guests, including industry
ligures from other territories, were presi'nt
for the event.
prize of the 120 door prizes was a
;3uick Skylark convertible, won by Pearl
I'urcell, mother-in-law of a Detroit area
i)rojectionist, not identified. When it was
.earned Mrs. Purcell does not drive an
;,utomobile, generous offers were made
rem those present.
*Jew Loew's to
Show 2nd
.^uns or Restricted Firsts
jrom Eastern Edition
YORK—Loew's Theatres* acquisilion
of a 1,400-car drive-in near Detroit
vas approved, but with restrictions, by U.S.
!)istrict Court Judge Edmond L. Palmieri.
|Tiis will be the first theatre for Loew's in
"lichigan.
The restriction, prompted by the Justice
department and opposition of local exhibl-
|ors, forbids the playing of product earlier
!han second-run Detroit or unless one or
iiore area drive-ins are given an opporimity
to bid competitively on the product.
Judge Palmieri, in placing the restric-
;lon on the acquisition, said It is out of a
i'ish to proceed "with abundant caution.
It may sei-ve to avoid difficulties for the
iovernment
ioner."
and possibly for the peti-
221 S. Church Sf., ChorloHe, N. C.
FRAKK LOWHY . . . TOMMY WHITE
PHONE FR. 5-77B7
MIAMI
•The Shores, Gables, Coral Boulevard, Sheridan,
SunUand and Paramount are
holding 9 a.m. Summertime Fun Shows for
Kiddies, sponsored by Florida State Theatres
and the Miami News, in cooperation
with Royal Crown Cola. Herb Kelly,
amusement editor of the News, attended
one of the matinees at the Shores. He said
the national anthem is sung, while the
colorful American flag is shown on the
screen. The children are asked to shake
hands with those beside them. Then everyone
is invited to "let off" steam and scream
for about three minutes, Kelly wrote. Contests
and the awarding of prizes are held
at intermissions. Money-saving coupons,
clipped from the News, also ai'e used. The
regular 35-cent admission is only 15 cents
with a coupon. Also, any child who brings
six RC bottle caps is admitted free.
Mrs. Matt Plunkett, wife of the Cutler
Ridge Cinema Theatre manager, is in
Jackson Memorial Hospital here recovering
from major eye surgery . . . The film
"Three Faces of Cuba," originally shown
on TV channel 2 here and distributed by
the National Educational Television Network,
now is being redistributed under the
title
"Three Cubans" by Globe Video Films
of Hollywood. When the film was shown
here, it drew protest from Cuban exiles.
The TV station sponsored a one hour
program for replies.
Robert Andre of Coral Gables has purchased
a 1928 vintage theatre pipe organ
in Cleveland to accompany his silent
i
movies of Charlie Chaplin, Theda Bara
and other "silent" stars, which he projects
in his home. In order to make room for the
instiniment, he had one wall of his living
room knocked out. His garage is stacked
with more than 600 organ pipes, the largest
being 13 feet and the smallest 1 inch.
Over 1,000 pieces, including pipes, keys,
and internal gadgets had to be assembled
before the organ would play.
Former University of Miami student Richard
Rust, who has confined his talents to
television and the stage for several years,
returns to films in Columba's "Alvarez
Kelly." He will star with WOham Holden
and Richard Widmark. Shooting is expected
to begin soon in New Orleans, the
location of "Walk on the WUd Side," in
which Rust also appeared . . . The Perry
Comos have arrived to check on their new
riverside home being buUt at Hobe Sound.
They came here directly from their 32nd
wedding anniversary celebration at their
Sand Point, Long Island, home.
'Crossbow' USAF Benefit
Fronn Eastern Edition
WASHINGTON — A black-tie benefit
premiere of MGM's "Operation Crossbow"
was held here Wednesday night i4) in the
Loew's Palace. The affair was under the
sponsorship of the Air Force Village
Foundation, which plans to establish a
village in San Antonio to provide residence
for widows of officers and their dependents.
SPECIALL Y DESIGNED FOR DRIVE-IN THEATRES
AMERICAN MADE For
HARMLESS • PLEASANT
EFFecrm
INDOORS
OUTDOOKS
NOW WITH
MATCHES IN
EACH BOX
AMERICAN Users
REMEMBER, NOW WITH MATCHES IN EACH BOX
FREE: calated film Uxule^ & fxx^^iefU
WRITE or
PHONE:
NAR Trading Corp. of Fia., Inc.
320 NORTHEAST 60th ST. MIAMI 37, FLORIDA Phone PLoza 4-4796
ONLY FACTORY OF ITS KIND IN THE U.S.A.
OXOFTICE :: August 16, 1965 SE-5

15);
: August
A/fW ORLEANS
Tom Dunn, salesman for the local Universal
office several years ago and
later transferred to Universal's St. Louis
exchange as branch manager, has moved
to Universal City studios' affiliated MCA-
TV section to handle the Indianapolis
'500" and other special assignments under
the supei-vision of Jay Michaels, sports
supeiTisor. Diuui's visit in town in early
May was in connection with MCA-TV's
second annual closed cu-cuit telecast of the
49th "500" race. He was in charge of sales
for Southern states.
Warner Bros.' exchange staffers here
have started publicizing the forthcoming
epic "Tlie Great Race." A. W. "Gus" Trog.
branch manager, told the press "The Great
Race" is the biggest production to come
from WB since "My Fair Lady" and was
unanimously acclaimed by reviewers at
the world press preview in Hollywood.
An August birthday salute to these
WOMPIs: Elaine Knoblauch, MPA (2);
Thelma Ti-einerth. MPA (5): Roland
Guma, associate member (9) ; Loraine Cass
ilH: Lillian Sherrick, MPA (12); Luna
Babin. MPA il4i: Lector Castay. sustaining
1
Mamie Dui-eau. Masterpiece
Pictures (16); Helen Bila, Paramount Gulf
^^smwuif/ZAfii:^
WATCH PROJECTION IMPROVE
ilh
ECHNIKOIE S
T
SCREENS
m
Now! - The Only
^^
ANTI-STATIC SCREEN ^
^i^ XR-171 Pearl • Repels Dust S^
Avoiloble from your outhorized
Theotre Equipment Supply Deoler:
Eiport—Amity Internationol Distributors
rItichi [TiCHNrKOTI CORP. 63 Seobring St., B'klyn 31, N.Y. N.Y3, I
Tennessee Valley POPCORN
NEW AND USED POPCORN MACHINES
BAGS, BOXES, SALT, SEASONING
Satisfaction Guaranteed
STAR ond GOLD MEDAL MACHINES
Tel. S74-1079 D n U/«rJ «. Co,- SCOTTSBORO
P.O. Box 787 K. u.wordajon ala. 35768
Eosily-inexpcnsively installed on your present
screen—with no interruption at the nightly
showing! Less than one dollar per sq. ft. IN-
STALLED!
Phone Of
(18); Gene Bamette, Delta Theatres (21),
and Ethel Holton, sustaining i27).
Jeraldine "Jcri" D, Harper of MPA has
joined the WOMPI fold . . . Betty Morton
of United Theatres home office is back to
work after a vacation in Nassau ... A
floral arrangement, door prize at the Friday
(6) WOMPI .social function, was won
by Audrey Hall of Paramount Gulf Theatres.
Johnny Durio is the new shipping clerk
at Don Kay Film Enterprises exchange.
. . . Gertrude Davis, MGM's booker steno,
is on a two-week vacation at home . . .
Edna Caldwell, head of NSS accounting
department, plans to spend her vacation at
home and "will take to the rocking chair
to watch more television than usual," and
will take in a few movies downtown and in
the neighborhood.
Emily Landry, chairman of WOMPI
service committee, reports a new project
has been added to the calendar of activities,
which is participation in the newly
established CVS Demonstration Project,
involving both service houi-s and materials.
WOMPI's choice of voluntary service in
this particular project will be announced
at a later date. This year's projects include
the Christmas theatre party for underprivileged
childi-en from the city's housing
projects, entertaining senior ladies of St.
Anna's Home and psychiatric patients at
Charity Hospital. Highlight of the entertainment
each month will be the "Honky
Tonks," a New Orleans teenage jazz band,
plus teen singers and dancers. Other service
activities for this year will include
charity di-ives, assistance with paper work
at the seasonal Rabies Clinic, and providing
Thanksgiving and Christmas baskets
for needy families.
WOMPIs, in preparing for another rummage
sale, will welcome contributions of old
and new miscellaneous articles, specifically
children's clothing and toys . . The organization's
.
Fiiday (6) social function
brought out a large crowd of members,
their families and guests. Hostesses were
members of the ways-and-means committee,
headed by Betty Morton, United Theatres'
staffer, and social committee chairman
Claire Rita Stone, WOMPI associate
member.
"The Collector," a Columbia release, is
backed by a national ad campaign.
NEW — for Drive-In Screens!
ALUMINUM FACING
Goodbye forever to expense and trouble of Screen
Pointing and Maintenance! Now get PEAK performance
nightly for YEARS with NO maintenance
with Aluminum!
• Ends Pointing! • Tested 7 years at Midway
Drive-ln, Lol

i Levinson
I
Rodriquez
I The
I
Adjacent
1
LOS
. . good,
. . technical
Dallas Little Theatre
To Become Art House
;-rom Southwest Edition
DALXiAS—Under the
new name of Fes-
;ival Theatre, the originaJ Dallas Little
Theatre Playhouse, 3104 Maple Ave., will
igain become a focal point for distinguished
entertainment in this area. The
;heatre will be remodeled and converted
nto a first-run de luxe art showcase by the
lewly organized Academy Theatres of
Dallas, headed by Norm Levinson.
Other Academy officers are J. J. Rod-
•iquez, vice-president and treasurer: Edvin
Tobolowsky, vice-president and general
;ounsel, and Dennis Tient, auditor and
secretary.
is well-known nationally in the
inotion picture industry. Until eight
Inonths ago, he was general manager and
idvertising-publicity director for a Dallasjased
circuit, a position he held for six
l.'ears. Prior to that time, he was MGM
,)ress representative in many sections of
'he country and has managed theatres for
ijoew's Theatres, Inc., in Connecticut,
jcvinson presided at the first art theatre
ieminar for the Theatre Owners of America
convention in 1963 in New York.
is a Dallas exhibitor for Latin-
Unerican films. In addition to other
lusiness interests, he is owner of the Auto-
/Ista Drive-In. Tobolowsky, a prominent
Oallas attorney, has been connected with
he motion picture industry in many ca-
)acities for several years.
500-seat theatre is expected to close
'ery shortly for an extensive refurbishing
|0b, with costs approaching $100,000. The
..ala reopening is scheduled for the first
Veek in September. The opening picture
j.lll
be announced soon.
to the theatre will be a contiiiental-type
"under-the-stars" Festival
ix>unge, where patrons may relax over fine
imported wines, beers or espresso coffee
'/hile listening to hi-fi music. Further enlancing
the setting will be beautifully landcaped
gardens. The entire atmosphere will
jC elegant and lavish with every possible
omfort provided for the patron. Free
arking will also be available.
According to Levinson, the Festival will
|3t the precedent for a completely new con-
[ept in motion picture entertainment.
Zorba' Record in LA
om Western
Edition
ANGELES — "Zorba the Greek,"
|Oth-Pox release, now in its seventh month
it Fine Arts Theatre in Beverly Hills, has
l;t a new house record with a gross of
1220,000, according to William Hertz, Los
ngeles first-run district manager of Na-
;onal General Corp.
llf Your Screen
SPECIAL
jls Not Giving
lYou A Profit TRAILERS
inquire About OUR SPECIALTY
1VIERCHANT ADS
!END FOR FREE BOOKLET AND INFORMATION
FILMACK TRAILER CO.
327 S. Wabosh - Chicago, 60605 - Ph. 31 2-427-3395
3XOFFICE :: August 16, 1965
St. Petersburg Industry Rebuilding
While Attendance, Grosses Mount
ST, PETERSBURG — "Movie business
this year in St. Petersburg is big and
'money-green,' according to theatre owners
and managers," declared Marlene Haugland,
St. Petersburg Times movie reviewer
in a July article captioned "Greener on
This Side of the Fence." Exhibitors credit
their current boxoffice success to such
roadshow films as "Mary Poppins," "My
Fair Lady" and "The Sound of Music," in
addition to such regulars as "Goldfinger"
and "Cat BaUou."
The Haugland article, in part, continues:
The managerial consensus about the current
caliber of movies is that they're better
than ever. This might sound like a typical
yearly theme song coming from management
but Ray Dunn, manager of the Sky-
'Vue Drive-In, thinks "good material is
getting scarce because all the good books
and plays are being purchased before publication.
Hollywood is ti"ying to produce
better pictures that will have a tremendous
commercial value ... it has to offset production
costs which have risen sky-high.
There must be a good vehicle to justify the
high budget costs of $3-6-million per
picture."
MANY FACTORS UPGRADED
Walter Tremor, area manager for St.
Petersbui-g's thi-ee Florida theatres, thinks
"it stands to reason that movies have to be
better than ever . qualities
alone have improved 100 per cent the last
year or two. Producers are selecting quality
material which has a higher level of
intelligence. People's changing tastes have
demanded these better films."
"People's tastes iim in cycles, just like
Hollywood productions do," says Bill
Boardman of the Playhouse Theatre.
"Situation comedies are always a manager's
best bet . slick situation comedies,
that is. In the ten next few months we'll be
going through the war film cycle. There
are lots of top-notch ones coming up."
Manager of the Palms Theatre in
Pinellas Park, Bob Nichols, admits that
"movies have to be something special these
days to draw a crowd. Films must have a
quality soundtrack, Pulitzer Prize-winning
story or even a gimmick to do good boxoffice
business."
COSTUME SHOWS POPULAR
Rocker F. Salzer, whose Center Theatre
caters to the roadshow engagements, feels
"more pictures are being made that I like
to run. I find my customers like clean, costume
extravaganzas, such as "Ben-Hur,"
"Spartacus" and "King of Kings," or
quality musicals, such as "My Fair Lady."
The movie I have now, "Those Magnificent
Men in Their Flying Machines." is doing
good business because it's funny, interesting
and designed for the entire family.
More roadshow-type pictures have been
made within the last year and a half and
are still being made. I think it's because
better material is available to the film industry.
If Hollywood would have a regular
spacing plan, I could play spectaculars and
the big specials for the next two years.
Since more films now are being made in
Cinerama, I might put it into the Center."
All these experts keep coming back to the
success of "the big three." The State Theatre
opened with "MaiT Poppins" and
played it for a little less than two months.
Will Brown, manager of the Florida Theatre,
admits it could have played several
more weeks but the theatre already was
committed for another film. "Mai-y" moved
on to the Palms for several weeks and did
excellent business there. "I had standing
room only for the last show on the last
night," Nichols admits proudly.
"The Sound of Music" has been at the
Palace Theatre, Tampa, for 14 weeks and
is still doing record business. This Julie
Andrews starrer is scheduled for another
month's run.
And as to "My Fair Lady," Salzer says
it did milestone business. Approximately
126,000 persons saw the film, some people
saw it more than twice, and it ran 31
weeks. "Ben-Hur's" 34-week chariot race
didn't make as much money as the flower
girl Eliza.
There's a lot of faith in St. Petersburg's
movie business, judging by the new theatres
being constructed. Several weeks ago the
$700,000 Tyrone Theatre opened after a 35-
year dearth of theatre building in this area.
Owned by the Quarto Corp. and managed
I
Continued on page SE-8)
CONCESSION CATERERS, INC.
6260 Northwest Hwy.
Chicago, III. 60631
"^Complete Concession Service
*
Liberal commission rates
*
Equipment custom-built
to individual needs.
*
Servicing drive-in theatres,
sports arenas, ice rinks,
public
parks.
For information write to:
Hank Rolnick
Concession Caterers, Inc.
1618 Crest Hill Avenue
Cincinnati, Ohio 45237
S'^^ICi" *1S00
X I
Check with Order!
NO C.O.D.s
U
Per Thousand FOB Del.
'*' (Minimum Order 1,000 •
THEATRICAL ADVERTISING CO.
2310 Cuss Detroit 1, Mich.
Also Available! BEATLES STAMPS @ $17.50 per 1,000 sets
SE-7

ittk
OUR EXPERIENCE
CAN SAVE
MONEY FOR YOU!
Putting round pegs in round holes initially avoids costly
revisions. That's why your TEDA theatre equipment dealer
can save you money. He has broad experience in proper
product application and theatre design. He knows his
business . . . and that's good for your business. Call him.
CAPITOL CITY SUPPLY CO., INC.
O. J. Howell
161 Walton St., N.W.
Atlonto, Georgia 30303
Tele: 404-JA 1-1244
CHARLOTTE THEATRE SUPPLY
Frank M. Strange
227 S. Church Street
Charlotte, North Carolina 28201
Tele: 704-333-9651
DIXIE THEATRE SERVICE & SUPPLY
J. O. McClung
1010 So. Slappey Drive, Box 546
Albany, Georgio 31702
Tele: 912-432-2846
DIXIE THEATRE SUPPLY CO.
J. B. Erskine
213 West Third Street, Box 217
Charlotte, North Corolina 28201
Tele: 704-332-4343
FOR INSTANT SERVICE
AT A FAIR PRICE CALL YOUR NEAREST
TEDA THEATRE EQUIPMENT DEALER.
JOE HORNSTEIN INC.
Hal Hornstein
759 Flagier Street
Miami, Florido
Tele: 305-FR 4-7596
STANDARD THEATRE SUPPLY CO.
Phil Wicker
215 E. Woshington St., Box 2940
Greensboro, North Carolina 27402
Tele: 704-272-6165
INDEPENDENT THEATRE SUPPLY CO. THE QUEEN FEATURE SERVICE
Eddie Carroll
***'" Vivian Harwell
223 S. Mint St., Box 184 ^409 First Avenue North
CharloHe, North Carolina 28201 Bimriingham, Alabama 35203
Tele: 704-332-5050
Tele: 205-251-8665
ROY SMITH CO. OF JACKSONVILLE
Roy Smith
36S Park Street, Box 2646
Jocksonville, Florida
Tele: 305-353-9140
STANDARD THEATRE SUPPLY CO.
Deon Phillips
1624 W. Independence Blvd., Box
1952
Chorlotte, North Carolina 28208
Tele: 704-375-6008
WIL-KIN THEATRE SUPPLY CO.
Horry Woyne
229 S. Church Street, Box 947
Charlotte, North Carolina 28201
Tele: 704-333-6101
WIL-KIN THEATRE SUPPLY CO.
Charles W. Fortson
150 Walton St. N. W.
Atlanta, Georgia-30303
Tel: 404 JA 2-4613
THEATRE EQUIPMENT DEALERS ASSOCIATION b«^»
Many Industry Gains
In St. Petersburg
I
Continued from preceding page)
by Rock Salzer, the new Tyrone plans [<
feature first-run movies every other week
Salzer says "new theatres stimulate movi
business, hence interest is stimulated aiK
competition becomes keener."
Just recently ground was broken for an
other $700,000 theatre at the Crossroad
Shopping Center. This theatre is owned b
the Wometco Enterprises. A new Loew
Theatre, also a $700,000 project, will b
built near the 300 Building and a Florid
Theatre will go into the Central Plaz
area. No estimate on the cost for th
Florida Theatre project has been set bu
it will seat 1,000 patrons.
Due to overwhelming business, the Palm
Theatre was remodeled in October 1964 ii
order to accommodate 750 seats instead o
the original 400. Nichol says his busines
. .
is comprised of patrons from the north eni
of St. Petersburg, the gulf beaches. Clear,
water and the south end of Tampa.
All area managers admit movie avail,
abUity will get tight as these new theatre
continue to open for business. There jus
aren't that many first-run movies to g,
around, they admit. The answer will b;
either long runs, holding a movie a mont
or more, or multiple runs, one movie run:
ning day-and-date at different theatres i;
town. \
And what is the fate of the downtow
theatre? Some managers think it's hard t
predict right now; one manager think
there will be a theatre in every shoppin
center and downtown business will dt
crease, but Bill Boardman has confidenc
in the downtown area "because of aU th
new building going on . new banks, th
government building, the Bayfront Cent€{
and the Museum of Pine Ai'ts."
"Shopping center movie houses will b
neighborhood theatres with subsequer
runs," he says.
Salzer feels that "the downtown theatre
will have to be upgraded to keep pace wit
the new theatres. They'll have to be re
modeled and refurbished. With my roac
show policy," he adds, "downtown is th
best place to be. During the season, wlnte
visitors can walk or take the bus to tb
Center especially for the matinees, but th!
majority of these people, unless they haV
a car, wouldn't go to a shopping centej
During the tourist season 'Ben-Hui'' anj
'My Fair Lady' did SRO business for th^
matinees."
i
Tremor thinks downtown business :;
good, bad or indifferent depending on whaj
you have to offer the public.
"Today people seem to like good comedif
instead of heavy dramas and clean spec
taculars instead of sex-ridden B movies.|
Axelrod Adds 3 to 'Lord'
From Western Edition ,
HOLLYWOOD — Producer - direct*?
George Axelrod has set Vicki LondoiJ
Phyllis Davis and Gay Gordon for feature
roles in "Lord Love a Duck," UA releaf;
currently filming here. The actresses wi
play high school classmates of Roddy Mc
IDowall and Tuesday Weld.
Starring in Columbia Pictures' "Th
Eavesdiopper" are Stathis Giallelis an
Janet Margolin.
SE-8 BOXOFHCE :: August 16, 196

'
Huff's
, The
I Featuring
Ryan, Okla., Happy
Over Movies Return
RYAN. OKLA.—Smce July 23 there have
been movies once again at the local Gem
Theatre and Ryan residents are delighted,
so much so that they keep the coins flowing
through the cashier's wicket for each
change of screen fare.
The Gem was opened fulltime after be-
;ing rebuilt by Robert L. Huff and his wife,
two teenage sons and two daughters. Huff
was a local businessman who long had been
eager for a chance to get into motion pictuie
exhibition before such an opportunity
tiecame available.
An opportunity finally developed several
jmonths ago when Claude Thorp offered to
Isell the building and land occupied by the
Ifire-damaged Gem. Huff closed the deal at
once and his family went into action. They
bought all the equipment from O. B. Rob-
Ijrson, who had been operating the Ritz
Theatre in Comanche, now closed. Since
there were not enough seats in the Coiinanche
Ritz to reseat the Ryan Gem, sevnal
additional theatre chairs were purchased
from Glen Millirons in Snyder.
policy is three changes per week
I—Sunday-Monday, Tuesday-Wednesdayrhui'sday
and Friday-Saturday. The new
jperator has been successful In booking
jood product for his Satui'day and Sunlay
shows, thus helping build up excelent
weekend business.
Gem had been operated for many
jvears by 'Thorp prior to the fire that severely
damaged the building and equip
[Tient. As he was operating the Empress in
^aurika, as well as a diive-in and con-
'/entional theatre in Henrietta, Tex., and a
theatre in Bui'kbui'nett, Tex., at the time
j)f the Ryan fire. Thorp felt he didn't have
lime to reconstruct the Gem.
an international cast, Joseph
I!. Levine's "The Daydreamer" will be
'ilmed in six countries: the United States,
;'anada, England, Japan, Prance and
penmark.
Two Henrietta
Theatres
Bought by Ray Townsend
HENRIETTA, TEX. — Immediate plans
for remodeling the Dorothy Theatre have
been announced by Ray Townsend of Tucson,
Ariz., who purchased both the Dorothy
and the Rietta Drive-In. Hem-ietta theatres,
from Claude Thorp of Ryan, Okla.
Prior to moving here, Tovn^send owned and
operated a toui-ist coui't and cafe in Tucson,
where he also was engaged in the operation
of ice cream vending trucks.
Townsend and his wife, natives of Nebraska,
have four children—Kathy, 16:
Robert, 15, Linda, 12. and Elliene, 8.
Assisting Townsend in the operation of
the Rietta are Mr. and Mrs. Clyde Harper,
also formerly of Tucson. The Townsends
and Harpers are cousins. The Harpers
have two childi'en—Leroy, 5, and Baidgett,
2.
Texas Travel Film Ready
Sept. 1 on Loan Basis
AUSTIN, TEX.—A 30-minute travel promotion
film was premiered here by the
Texas Highway Department. The film is
titled "Texas—Land of Contrast," a fullcolor
film which displays the scenic wonders
of the state.
The first film of its type produced entirely
by a state agency, it is an attempt
to stimulate tourist travel and will be available
September 1 on a loan basis to service
clubs, chambers of commerce and similar
organizations. The film will also be shown
on television stations in Texas and other
states.
[
$250,000 Remodeling
For Houston Airer
HOUSTON— I. B. Adelman of Beverly
Hills, Calif., owner of the Delman Theatre,
has announced a $250,000 expansion
of the Hi-Nabor Drive-In. Adelman said
he and a group of associates have acquired
the Hi-Nabor property and will build a
twin-screen di'ive-in at the location, complete
with concession stands and a playground.
He built the Delman in Houston in
1934, and operates theatres in Dallas and
Tulsa.
The new owners, who will begin operation
of the Hi-Nabor September 25, .said
the present drive-in movie schedules will
not be interrupted dui-ing construction of
the second screen, which will be opposite
the present screen.
Katherlne Walsh will make her motion
picture debut in Columbia's "The Chase."
If Your Screen
Is Not Giving
You A Profit
fnquiVe About
SPECIAL
TRAILERS
OUR SPECIALTY
MERCHANT ADS
SEND FOR FREE BOOKLET AND INFORMATION
FILMACK TRAILER CO.
1327 S. WabDih - Chicago, 60605 - Ph.312-427-3395
SPHlAll Y DESIGNED FOR DRIVE IN THEATRES
HARMLESS • PLEASANT
owaihi^ouwfien
ou pl(
EFFeCTIi/E
INDOORS
AUD
OUTDOORS
NOW WITH
MATCHES IN
EACH BOX
WAHOO Is
the
ideal boxoffice attraction
to increase business on your
"off-nigl^fs". Write today for complete
detaits. Be sure to give seat*
ing or car capacity.
HOLLYWOOD AMUSEMENT CO.
. 3750 Oakton St • Skokle, llllnett
AMERICAN MADE For AMERICAN Users
REMEMBER, NOW WITH MATCHES IN EACH BOX
FREE: ca/

. . The
»»n
ai4.
SAN ANTONIO
OUB EXPERIENCE
CAN SAVE
MONEY FOR YOU!
\X7alter Ko«nig, owner of the Old Heidel
berg Restaurant, which feature.s vari
OU.S types of German food and pastry, ha^
introduced a new featui'e in addition
German music, that of the showing o:
films about Germany. Last Monday Koenigi
held a special showing of two films, both
in color, with admission free to patrons
One film was titled "Meet Germany." Tliother
showed some of the German,
countryside from the North Sea to tha
Alps.
I
Ignacio Torres, manager of the Teatrql
Alameda, Spanish-language showhouse, ad
mitted all youngsters under 12 free ti
the cui'rent showing of the double bill of!
"El Revolver Sangriento" and "Barridos yj
Rogados" Monday

i
I
DMETHING TO BRAG ABOUT!!
POWERFUL! POWERFUL! POWERFUL!
IHE CAMPAIGN! THE CROWDS! THE GROSSES!
AN ALL
NEW PROGRAM!
$24,000 St. Louis
$21500 Cincinnati
$33A00 Phila.
$31000 in, and Still
Playing, Wash., D. C.
'm\Bittl^^Ut^
lilW under 16
istie accofflp{)ni
I
!/V
AdULT
THE MOST BREATHTAKING
^BIRTH SCENES EVER SHOWN
TO THE PUBLIC.
SEE--
Natures
^Miracles!
"NO GREATER SIN"
TIES UP TRAFFIC
Huge traffic jams have been in evidence each
evening this week along Reading Road, in the
vicinity of the Twin Drive-In Theatre.
"No Greater Sin" and "The Wondrous Story of
Birth" opened there Wednesday night to a full
house, and has been playing to capacity crowds
each night since.
Claude Alexander, the producer of the picture,
who was in town for the engagement, stated
that the crowds were even larger in Chicago and
St. Louis.
The program deals with the problems of life
and marriage with portions on childbirth, and is
said to be the most informative and revealing
program on this subject yet filmed.
—CINCINNATI POST & TIMES STAR.
A "NATURAL" FOR
DRIVE-IN
THEATRES
Never in the History of t/ie
Motion Pieture Industry Has
There Been Anything Like It!
ATUAL HOSPlTAt SCENES
FIVE
j|
births;mone auke.all different
PRODUCED BY CLAUDE ALEXANDER
Kt your opposition to the punch
iwie, wire, or call, now f
iMORRY RELDER
I
9817 WALNUT ST.
KNSAS CITY, MO. 64114
PH. 816-942-2376
CLAUDE ALEXANDER
ALEXANDER ENTERPRISES
3470 HEDGELY RD.
SPRINGFTELD, OHIO
PH. 513-325-2740
IT JUST
MAKES MONEY!
WE FURNISH ALL
ACCESSORIES
We contact each theatre
manager when this show
is booked and advise him
how to exploit his date
into a record breaking engagement.

which
. . On
j
ij
,
'
DALLAS
gob Bixler. Bob Hoix-'s Man in the Southwest,
is letuininK briefly to his previous
vocation- Dallas representative for a
film company. Bix will take over for Addie
Addison of United Artists while Addie cuts
loose on a national assignment for the company.
Six's first assignment: the new
opens
August 27 at the Majestic. Bix has spent
previous time with Warner Bros, and
Beatles pictui^. "HELP!
"
Paramount here before devoting full time
Actually, Bixler
to Hope activities . . .
goes back a little before that, like all the
way to an Atlantic City Charleston contest
in the '20s when he and a fellownamed
George Raft tied for winmng honors.
The WOMPI splash party
and luncheon
at the Holiday Inn Central Saturday i7i
was a most enjoyable event. Arrangements
Get that New i
Hurley Screen!
FROM
LOU WALTERS
!
SALES & SERVICE CO.
4207 Lawnview Ave.
j
Dallas, Texas •
WE SAVE YOU MONEY!
I
SILICON
U«AITOt RECTIFIER STACKS
ii-iiiiiiHlii iti""i''''t"
Nfl
Lic ARTOE CARBON CO.
JSUBBBBEBB^M
S150?9 "" CUAMNTf,
j
for the party were made by the social committee:
Linda Elliott. Mary Sue Cunningham.
Blanche Boyle and Florence Lowry.
A few of the members enjoyed a nice swim
before going to the Variety Club headquarters
where they met the other members
for a short .social gathering preceding
the buffet luncheon. Those in attendance
were: Juanita White, Rosa Browning.
Blanche Boyle. Linda Elliott. Minna Mae
Stevison. Elsie Parish. Verlin Osborne. Florence
Lowry. Leah Carter, Betty Carter.
Dorothy McCann, Paula Morris. LaVerne
Gordon. Dorothy Barbosa. Patricia Warren.
Shirley Swafford, Belinda Smith and
Joy Smratt.
Bill Lewis, SW publicity manager for
Columbia Pictures, with headquarters in
Dallas, married Abbie C. Porterfield Friday
night i6i at the home of her brother
B. B. Carpenter in Piano. After a trip to
Las Vegas, San Francisco, Seattle, Vancouver
and Los Angeles, they will be at
home September 1 at 4711 Homer in Dallas.
. . Jimmie
John Rosenfield, Dallas Morning News
film and art critic, is in St. Paul's Hospital
in the intensive care unit, having suftered
a heart attack on Saturday .
Brassell. booker for Trans-Texas The-
atres, is improving steadily at Baylor Hospital,
where he is in the intensive care unit,
having suffered a stroke about two weeks
ago.
Visitors in town included Price Holland
and C. E. McSwain of Granada, Plainview:
R. A. "Skeet" Noret, Lamesa Theatres, and
Mr. and Mi-s. Rubin Frels of the Prels
circuit. Victoria . August 18. the
WOMPI luncheon program will be held at
the White Plaza Hotel, Plaza Room. Jan
Schell, United Artists, will be chairman
for the day, with other members from
United Artists assisting. Glenn Scott.
Southwestern Bell Telephone Co., will be
the program speaker. His subject will be
"The Speech Chain."
Exhibitors of Great Britain voted a
unique Award of Merit to Joseph E. Levine.
MR. EXHIBITOR IF YOU USE rotating carbons .
and do not use the "IITTLE MISER" carbon saver you are throwing away several
hundred dollars each year. A Size to Fit Your Lamp:
9nim-10mm-Ilmm $3.00 each 13.6min 4.50 each
DO YOU NEED
PROJECTOR
REPAIRS???
Order Today and Start Saving Money on that Carbon Bill
EXPERT MECHANICS * * * * ALL WORK GUARANTEED
PARTS & SERVICE ALL MAKES MECHANISMS & MOVEMENTS
" ARC CONTROLS & MOTORS AMPLIFIERS & SOUNDHEADS
We buy-sell-trode-repair all mokes of equipment.
LOU WALTERS
SALES & SERVICE CO.
4207 Lawnview A»e.. Dallas 27, Tex. Phone EVergreen S-1550, Res. DAvis 1-0341
Minneapolis Exhibition
j
Already Has New Look
From North Central Edition
MINNEAPOLIS—The changing face of
metropolitan movie exhibition in Minneapolis
has progressed in the past year from
a topic of conversation to a reality, with
the patterns of the industry's future in the
Twin Cities already taking physical shapej
and on the horizon the promise of a future
of solid worth.
|
Like all other m-ban population centers.
Minneapolis has felt the effects of the
flight to the suburbs, with homebuilders
creating communities in the lake area west
of the city and urban renewal pushing th(>
remaining city dwellers farther and farther
from the center of the city. The traditional
downtown theatre with the huge auditorium,
crystal chandeliers, costly staff and
upkeep is now too far away from the major
areas of community life to support itself,
even with satisfactory patronage; it]
is f igiu-ing less and less in the modern city
j
family's plans for an ordinary "night out."
PUBLIC HAS NEW HABITS
I
j
Charles Winchell, president of Minnesota
Amusement Co., admits, "The general
public's habits have changed. They don't i
come into the downtown area as much."
j
The movies themselves, however, are as
important as ever. It is merely the exhibi- :
tion methods that are undergoing change,
and the pattern of the wave of the future
is emerging from the theatre upheaval now
well under way in Minneapolis and St.
Paul.
The past year has seen the Twin Cities' i
two most fabulous and opulent old movie i
palaces, St. Paul's Paramount and Minne-
\
apolis' Century, succumb to the loss of
centrally located urban population. Though ij
both houses were enjoying steady trade, i
their bulk, like that of the dinosaui-s, was !
too heavy for the strength available to
them and they developed into financially
unsound operations. Their places have been i
taken by theatres, both actual and planned, (
that represent a compromise with new
population patterns. !
STRATEGICALLY LOCATED
Ted Mann's Southtown, perhaps one of
the most luxurious and meticulously planned
shopping center theatres in the Midwest,
appeared strategically located between
the heavily populated Richfield and
Edina communities and its success undoubtedly
will be simulated in other imj
portant residential centers around the '
Twin Cities. Mann also was successful in
obtaining permission to construct a Cinerama
drive-in in Bloomington. south of
Minneapolis proper, against initial community
disapproval. During the discussions i
with city council members opposed to "industrialization"
of their community, Mann
i|
demonstrated that the skytop would not alter
patterns of community life other than
to enrich them. His case will serve as a
break for theatre entrepreneurs who will
j
1
I
SPEAKERS— CORDS— SPEflHER UHITS — DIRECTIOnflL SIGHS
DRiRK mflCHrnEs — popcorh mncHinEs — hot dog mncHinES
MODERN SALES dt SERVICE. INC. 2200 Young St. Dallas Rl 7-3191
SW-4 BOXOFFICE :: August 16, 1965

j
How
1 Kaplan
: August
Mr.
. . C.
. . . Dallas
ollow him into the freeway-studded subu-bs
sunouiiding the Twin Cities.
The effect of these changes is that the
uburban dweller has had the movies come
10 him—and in better, more comfortable
urroundings than ever before. In the
Cdina-Richfield area, the office worker
vho sees little of downtown in his leisure
ime now has first-rate movie accommodaions
as near as his dnigstore. As the patern
continues to run true, his counterpart
n other suburban centers will enjoy equal
acuities for movie entertainment.
Downtown movies will remain, of coui'se,
lUt as specialty entertainment. Small art
louse theatres and special hard-ticket
ituations will likely always be an essenial
part of metropolitan activity and an
iccasion for the suburban dweller to visit
he central city.
successful will the "new wave" of
liovie exhibition be? Ask Lowell Kaplan,
ooker for the Ben Berger circuit: "Teleision
doesn't bother us any more. The
|Ovelty's worn off. People like crowds,
yould you rather eat at home or go to a
ice restaurant? Most pyeople like to dress
,p and go out to eat. That's why the movie
rowds started to come back a year or two
go."
speaks with authority on the subi;ct
of crowds coming back. "Goldfinger"
as Berger 's biggest gross in 15 years
lore than $100,000 in 12 weeks at the Goher.
Ted Mann likewise predicts a continued
pturn for movie fortunes. "People are
lore selective since the advent of teleision,"
he says. "There are more highlaality
pictures than in the old days. We're
ompeting against a lot more free time,
'eople have more money to spend. In the
,.d days of the 48-hour week and with
jttle money available, a movie was the
Illy entertainment many people could af-
Iird. But we've hit our low from television,
jny damage has already been done,
jhere's only one way we can go—up, by
jlling more theatre tickets."
So the picture changes with the times
id the situations alter to accompany
lem. Gone are the old-time movie mausoums
with city blocks of patrons waiting
line: here to stay are the spacious, well-
Ued parking lots adjacent to the new
,'eed of suburban theatre. But the show
|)es on—and better than ever.
fonda Finishes 60th Film:
Vomer Bros.' 'Big Hand'
.jm Western Edition
iHOLL'SrwoOD — Henry Fonda was
jmored at a champagne party after com-
|3ting his starring role in Warner
"
ros'. "A Big Hand for the Little Lady
lich is his 60th motion pictui-e. This
;ent also marked his 30th year in Hollypod.
^The party was attended by co-stars Jo-
;Jie Woodward, Jason Robards, Paul
;>rd, Charles Bickford, Kevin McCarthy,
ju-gess Meredith, Robert Middleton and
jhn Qualen, producer-director Fielder
!>ok and members of the staff and crew.
;The picture was begun after Fonda cometed
his role in Warner Bros.' "The Battle
the Bulge" in Spain. He left Hollywood
r New York to begin rehearsals of his
w play "Generation," to open on Broadly
in October.
jNat King Cole, the late singer of popular
"
'l^gs, stars in Columbia's "Cat Ballou.
OKLAHOMA CITY
^^oodie Sylvester. Video city manager,
Stillwater, and president of United
Theatre Owners of Oklahoma and the Panhandle
of Texas, has called a meeting of
officers and directors for September 13
for installation of new officers for the
1965-1966 fiscal eyar. All branch managers
and exhibitors in town that day are
invited to attend the meeting, which will
be held at Hardy's Restaurant at noon.
Discussion will be held on the 1966 convention
scheduled for March 15 and all committees
will be appointed.
Jerry Applewhite, son of Clint Applewhite,
Liberty Theatre, Carnegie, entered
the Capitol City Gun Club tournament. Before
reaching 16, he had won several junior
championship awards. In a tournament
here, young Applewhite tied with four
other gunners with 98 out of a possible 100
targets, and was winner of the play-off
with 24 out of 25 targets. The Applewhites
left Thursday (5) for an extended vacation
in California and on the way back will
spend a few days in Las 'Vegas.
Frank McCabe, official for 'Video Independent
Theatres here, underwent major
surgery at a local hospital. He is recuperating
nicely and hopes to be back on the
job in the next few weeks . H. "Buck"
Weaver, owner of a buying and booking
agency here, has been ordered to bed by
his doctor for a minor ailment. He will
be back on the job in a week or two.
G. P. Porter, formerly with the Oklahoma
City Shipping and Inspection Bureau
under the management of Bet Baird, is now
shipper at Columbia Pictures. Gene
Matthews, who was shipper at Columbia,
has moved over to MGM as assistant booker
.. . and Mrs. Roger Rice, 'Video,
were in town on vacation.
Margaret Urevich, with Woolner Bros, of
Hollywood, visited Screen Guild Productions
to check on the Woolner pictures
activities in the local exchange. She will
visit all the U.S. and Canadian exchanges
which handle the company's pictures before
returning to her home office.
Visitors to Filmrow included: Bennie
Robison, K. Lee Williams Theatres, De
Queen, Ark.: Alex Blue, Admiral Twin,
Tulsa; Eddie Jones, Rex and Skyvu,
Nowata: J. G. Millirons and son John,
Alamo, Snyder; Robert L. Huff and daughter.
Gem, Ryan: Morris A. Trim, Merchants.
Hominy; Fred Collier, Kiowa,
SIMPLE
VERSATILE
Kiowa; Dennis Collier, 89er, Kingfisher
and Bulldog, Weatherford, Tex; O. L.
Smith, Alamo and Longhorn in Marlow,
who reported he had an automobile accident
near Rush Springs July 29: Homer
Jones, Rialto and Alva drive-ins, Alva, and
Mrs. T. "V. McDowell, Bison, Buffalo, who
reports her hu.sband fell off a ladder at the
theatre and broke a bone in his left heel
visitors were Sol Sachs, Continental;
Paul Short, National Screen Service:
Jimmy Pritchard, Allied Artists; Tom
Bridge, Paramomit, and Prank Meyers, independent
distributor.
Warner Signs James Stacy
To 7-Picture Contract
From Western Edition
HOLLYWOOD—James Stacy has been
signed to a non-exclusive Warners motion
picture contract by Jack L. Warner, calling
for the actor to star in one flim annually
for the next three years. He is under consideration
for a top role in Sam Spiegel's
"The Innocents," and soon will test for
Pakula-Mulligan's "The Wapshot Scandal,"
film version of the best-seller by John
Cheever.
A
COMPLETE LINE
ALWAYS
THEATRE SUPPLIES
THEATRE EQUIPMENT
CONCESSION SUPPLIES
FULLY EQUIPPED
REPAIR DEPARTMENT
SERVICE
DAY OR NIGHT ^^^e^
OKLAHOMA THEATRE SUPPLY CO.
628 West Grand Ave. Telephone: CE 6-8691
Oklahoma City 2, Oklo.
REED Dl SPEAKER
IS
NOW
FURTHER IMPROVED
STRONGER—Can be dropped 25 or more consecutive
times from height of 5 foot or more onto
solid concrete and still operate without LOSS of
Tone quality. Low Cost break-a-way Hanger
Arm minimizes damage to Speaker Case when run
over.
SEE YOUR DEALER OR WRITE FOR
BROCHURE & PARTS CATALOG
REED SPEAKER COMPANY
Rt. 1, Box 561 • Golden. Cok>. • Ph. 303-279-1205
1 XOFFICE
:
!
16, 1965
SW-5

HOUSTON
The Jewish Community Center's summer
film series continues with the showing
on Simday of "The Magic Horse." An
animated adaptation from a Russian folk
tale. "Magic Horse" t

I
HOLLYWOOD—Actress
1
She
I
General
}
BOGALUSA,
. . Earl
EL PASO
\vhe AFL-CIO convention was held here
August 3-8. Numerous representatives
of lATSE attended, includhig E. J. Miller,
vice-president of the Texas-Louisiana district
Harpo Davis. Modern Sales &
. . 'Service, was in town on regular business
Sunday. Monday and Tuesday and took
oart in the convention Tuesday night.
I
Trans-Texas' Jimmy Brassell is under intensive
care at Baylor Hospital in Dallas
following a double hemorrhage. Jimmy's
nany friends in El Paso are hoping for his
i'arly recovery . Podolnick, president
if Ti'ans-Texas Theatres, was in El Paso
\ugust 1, 2. He was accompanied by Mrs.
!?odolnick, son Jay, and daughter Mornia.
'rhis was a combined business and vacation
'vhich also took the Podolnicks to Cali-
Jim Carty, Del Norte Drive-In
'ornia . . .
nanager, left for Houston for three or
I'oui- weeks on business.
Good business downtown this month.
I'What's New Pussycat?" headed into its
fourth week at the State Theatre, while
''Cat Ballou" was being held for the third
And "Monkey's
Week at the Capri . . .
ijncle" went into a third week at the Per-
.:hing but had to move on to make way for
'The Sound of Music," which opened
liugust 3, with a benefit premiere, sponsored
by the auxiliary of Providence Me-
'norial Hospital for the Hotel Dieu School
:)f Nursing Building Fund. The results
itave a nice boost to the building fund.
Top 100 Advertisers Up
TV Budgets $116,000,000
From New Englond Edition
that televLsion is
MELVIN VILLAGE, N.H.—Any notion
about ready for a downhill
slide should be dismissed, according to
Edward T. Parmelee, executive vice-president
of Moloney, Regan & Schmitt, newspaper
representatives.
Parmelee told the New England Newspaper
Advertising Executives Ass'n meeting
that last year the top 100 newspaper
advertisers raised their newspaper allocations
by nearly $32,000,000.
"Sounds good," he said, "until you realize
that these same advertisers increased their
network and spot television budgets by
$116,000,000."
STC Planning Airer
At Statesville, N.C.
From Southeast Edition
STATESVILLE, N. C—Plans for construction
of an ultramodern di'ive-in within
the Statesville city limits have been announced
by R. E. Agle, general manager of
the Statesville Theatre Corp., which operates
about 15 theatres in North Carolina.
The 700-car airer will be built on the
Charlotte highway.
Wil-Kin Theatre Supply Co. of Charlotte
has been awarded the contract for drawing
all plans and furnishing the latest projection
and sound equipment, as well as
equipping the large concessions area.
Need a Screen Tower in a Hurry!
Call SEL BY
{Lucille Burdick Donates
1B5.000 to MPRF Progrcan
,fom Western Edition
Lucille Burdick,
|:nown in films and on the stage as Lucille
Uorrison, has made a $5,000 donation to the
Motion Picture Relief Fund's 15-year $40,000
luilding and endowment campaign, an-
;iounces George L. Bagnall, president of the
und, and Otto Kiuger, a fund vice-presipent.
requested the fund to allocate her
iift toward construction of a new cottage
t the Motion Picture Country House and
jlospital as part of MPRF's present expanjion
program.
chaiiTnan of the fund's building
ind endowment campaign is Gregory Peck.
I'lajor contributions previously made included
$50,000 from Elvis Presley and $125,-
|00 raised thi'ough the benefit premiere of
IVarner Eros'. "My Fair Lady."
justice Department Moves
Po Desegregate Theatres
|om Southeast Edition
LA.—The U.S. Justice De-
[artment, under the 1964 Civil Rights Act,
as moved to desegregate the Fitz and
|tates theatres here, owned by Meyer A.
I'erenson.
'
The action resulted from a suit filed in
I'ew Orleans under the public accommodajOns
section of the new law, charging
ierenson with consistently refusing to
Idmit Negroes on the same basis as
.hites. The complaint asked for a comt
;rder enjoining the theatres from further
liscrimination.
OXOrnCE :: August 16, 1965
SCREEN TOWER HELP! QUICK!
Fast replacement of screen towers
We carry them in stock for
IMMEDIATE REPLACEMENT
Most theatres reopened within 10 days
or less by experienced SELBY crews
Call SELBY
ify
NOW!
INDUSTRIES, INC.
3920 CONGRESS PARKWAY. WEST RICHFIELD. OHIO 44286 PHONE AREA CODE 216.659-6631
s
a. I
u
SW-7

Every 5 minutes a child is born
who \vill be mentally retarded.
You say it couldn't happen to yours.
The other guy says it couldn't happen to his.
Whose is it happening to.^
If it makes you feel better, keep on thinking your
child couldn't be mentally retarded. Ignore the
whole thing— until it happens to you.
But we'd rather you helped us fight. Fight for
the 5' 2 million mentally retarded people in the
United States. At least 85% of them could help support
themselves with proper training.
Fight forsome 126.000children who will become
mentally retarded this year unless wedo something.
That's the real waste. Because with what we
know, mental retardation could be cut in half.
In half, mind you.
So think about it. With some help from you and
the other guy. maybe some day you'll be right.
Maybe it couldn't happen to yours.
Or even the other guy's.
Here are six things you can do now to help prevent
mental retardation and bring new hope
to those whose minds are retarded :
1. If you expect a baby, stay under a doctor's or a
hospital's care. Urge all expectant mothers to do so.
2. Visit local schools and urge them to provide special
teachers and special classes to identify and help mentally
retarded children early in their lives.
3. Urge your community to set up workshops to train
retardates who are capable of employment.
4. Select jobs in your company that the mentally retarded
can fill, and hire them.
5. Accept the mentally retarded as American citizens.
Give them a chance to live useful, dignified lives in
your community.
vj\»i"e
^.
6. Write forthe freebooklettothePresident's iff
Committee on Mental Retardation, Washington,
D.C.
•^^js^
SW-8 BOXOmCE :
: August
16, ISt

'
tui7-Pox
'
Diive-In,
I
I
I
previously
'
I
I
1
j
theatre,
1
and
I
I
Robbery,"
'
"Gay
1 "The
;
The
i in
;
Spencer's
I
i.retired)
I
I
vvaukee
! leased
^
I
ond
^
',
.^,'"°e

. . . Incidentally,
. . An
DES MOINES
Qn a trip to Colorado, we were reminded
of the success of Columbia's "Cat
Ballou." An in-law, who operates tlii-ee
root beer drive-ins. was blanked out of
business at one of them, when an outdoor
theati-e. a mile up the road, showed the
film. Cars, waiting to get into the aiier.
eeARTOE SOFT STRIKER
PIOTECTS
tCTIFTINO
UNITS
(••teohia • iWc..
PIOTECTS
iXPINSIVE
lEFlECTOtS
BUY FROM THE MANUFACTURER
III tlTOI CtDBOH CO
Profit by
were lined up down to the root beer stand
anyone with Colorado on
his late summer travel agenda, don't miss
a side trip to "Buckskin Joe's." in the
Canon City and Royal Gorge area. That's
where "Cat Ballou" was filmed. There are
gunfights every hour. We hit it on a Monday,
the cowboys' day off, but they still
staged a "high-noon-type" showdown.
. . . H. V. Sterrett of
The Palace Theatre at Alton had a grand
opening July 27. with a free movie and all
invited Nice to see a letter to the
.
editor of
. .
the Des Moines Sunday Register
commending the Pioneer and new Plantation
drive-in here for their fine selection
of family films
the glassful with
\ CRAMORES
Dri -Syrups^
Glassful by glassful Cramores ade-type instant
beverage mixes build sales volume
and result in instant profitsbecause there's
a built-in quality and flavor that creates
customer "wantedness". But there's more
than customer satisfaction involved. Cramores
Dri-Syrup beverage mixes are made
with only the finest cane sugar and are
easy to prepare, serve and store. You simply
add contents of portion-packed, foillined
containers to water in your dispenser,
cool and serve. All ten popular flavors
—orange, lemon, pink lemon, lime, grape,
orange-pineapple, fruit punch, cherry,
Manhattan. Kas.. has taken over as manager
of the Commonwealth theatres at'
Creston. Iowa. He has 32 years with Com-,
monwealth. He succeeds Frestle Cheno-|
weth, who has retired because of ill health.!
Central Stater Neil Adair of Des Moines]
also visited Colorado. So did Fred Teller of!
the ciixuit's theatre at Hastings. Neb
Surprising thing is they ran into each
other in the wide-open spaces. Passed each
other climbing the same mountain, or
something.
Family Style: Lloyd Knode, manager of
the Southeast 14th Diive-In at Des Moine.s.
is a grandfather . . . And the young son ot
I
Kay Gustafson. Central States purchasiii
department, won a baby contest in De..
Moines.
Bill Mondabaugh, former driver at Iowa
Film Depot, is a patient at Will Rogers!
Memorial Hospital, Saranac Lake, N. Y
... A new sound system is in operation at
the Uptown in Gladbrook . estimated
2.000 ijersons attended the Oelwein Drive-
In as guests of the Oelwein Daily Register!
in that town's annual Reader Appreciatiori]
Night.
Des Moines Variety Women
To Work at State Fair
DES MOINES—State fair visitors are
invited to "step right up to the Sunshine
Coach" for beefburgers, soft drinks and
candy served up by Variety Club Womer
of Des Moines Tent 15.
As a fund raising project, the group has
planned a food booth at the fairground!
and the Tent's new Sunshine Coach will
serve as the booth. It is to be located next
to the Little Train, between "Teen-Town'
and Grand Avenue. Pood will be servec
out of the coach daily from 10 a.m. unti!
10 p.m., during the state fair, August
20-30.
Mrs. Gerald Sandler, president, said mer
Variety have been asked tc
and women of
work in the booth. Anyone (teenagers, too)
who wishes to volunteer for work has beer
asked to contact Mrs. Lou Levy or Mrs
Don West, chairmen of the project. Var^
iety Women will pay admission to the fairgri"Ounds
for booth workers.
Teen Reissue Program
From New England Edition I
TORRINGTON. CONN.—The Lockwoo^
& Gordon Torrington Drive-In played aj
foui'-featm-e American International reissue
program, consisting of "I Was aj
Teenage Werewolf," "I Was a Teenagd
Frankenstein," "High School Big Shot']
and "T-Bird Gang."
strawberry and black raspberry are fortified
with Vitamin "C". Speak to your Cramores
wholesaler now and begin reaping
profits by the glassful.
CRAMORE PRODUCTS
INC.
A Division of Angostura-Wuppermann Corp.
Elmhurst, New York
Represented
MIDLAND POPCORN COMPANY
67 Eighth Avenue N.E., Minneapolis, Minnesota
Phone 333-0434—Area Code 612
by
If Your Screen
Is Not Giving
You A Profit
Inquire About
\
SPECIAL
TRAILERS
OUR SPECIALTY
MERCHANT ADSj
SEND FOR FREE BOOKLET AND INFORMATION.
FILMACK TRAILER CO.
13i7 S. Wobash - Chicago, 60605 - Ph.3H-427-3395
NC-2 BOXOFTICE :; August 16, 196t

DMETHING TO BRAG ABOUT!!
P OWERFUL! POWERFUL! POWERFUL!
r-IE CAMPAIGN! THE CROWDS! THE GROSSES!
AN ALL
NEW PROGRAM!
$24,000 St Louis
$21500 Cmcinnati
$33A00 Pbila.
$31000 in, and Still
Playing, Wash., D. C.
'f
^UtfWtipUts
lidja under 16
// ADULT
THE MOST BREATHTAKING
^BIRTH SCENES EVER SHOWN
TO THE PUBLIC.
SEE -
mang
Naiures
^Miracles!
"NO GREATER SIN"
TIES UP TRAFFIC
Huge traffic jams have been in evidence each
evening this week along Reading Road, in the
vicinity of the Twin Drive-in Theatre.
"No Greater Sin" and "The Wondrous Story of
Birth" opened there Wednesday night to a full
house, and has been playing to capacity crowds
each night since.
Claude Alexander, the producer of the picture,
who was in town for the engagement, stated
that the crowds were even larger in Chicago and
St. Louis.
The program deals with the problems of life
and marriage with portions on childbirth, and is
said to be the most informative and revealing
program on this subject yet filmed.
—CINCINNATI POST & TIMES STAR.
A "NATURAL" FOR
DRIVE-IN
THEATRES
Never in the History of the
Motion Picture Industry Has
There Been Anything Lilce
It!
MTUAt HOSPITAL SCENES
FIVE jj BIRTHS/MONE ALIKE. ALL DIFFERENT
PRODUCED BY CLAUDE ALEXANDER
I
^il YOUR OPPOSITION TO THE PUNCH
I
/?rf, WIRE. OR CALL. NOW .
I
lALEXANDER
CLAUDE ALEXANDER
ENTERPRISES
tJ470 HEDGELY ROAD, SPRINGFIELD, OHIO Phone: 513-325-2740
JOHN F. RICKERT—Gen. Sales Mgr.
'
f
IT JUST
MAKES MONEY!
WE FURNISH ALL
ACCESSORIES
We contact each theatre
manager when this show
is booked and advise him
how to exploit his date
into a record breaking engagement.
1^

. . The
. . . 'Walter
SM N N E APOLIS
gob Carr has left the Minnesota Amusement
Co.. where he served as manager
of the Lyric and later in tlie publicity
department at the Maco office. The
avenue won't be quite the same without
him . Minneapolis Star devoted its
"Metro-Poll." rated as one of the top newspaper
polls in the country, to the moviegoing
habits of Minneapolitans. The poll
was broken dowii into numerous statistical
subdivisions, most of which seemed to support
the views of theatremen who closely
observe their patrons. To wit: young people
mot counting teenagers, who are not
polled) are the most avid audience for
awoifs \j^\x when
WAHOO ii
the
ideal boxofFice attraction
to increase business on your
"off-nights".
Write today for complete
details.
ing or car capacity,
Be sure to give seat*
HOLLYWOOD AMUSEMENT CO.
3750 Oakton St. Skokle, llllnoii
movies, with a whopping 87 per cent of the
respondents 21-29 years of age having seen
at least one theatre motion picture in the
last year. The over-all figure for adults
was a surprising 58 per cent! Theatremen
were undoubtedly also interested in the
emphasis given the role of newspaper reviews
and advertising in influencing moviegoing.
Around the I'pper Midwest: Paul Tippler,
formerly of Casanova, S.D.. has taken a
new position with the Marcus circuit. He's
now at LaBelle Theatre, Oconomowoc, Wis.
Schwartwald has enrolled his
Pine Outdoor theatre at Pine City, Minn.,
with North Central Allied , . . Sunday
church sei-vices have been resumed at the
Star Dusk Drive-In at Eau Claire. 'Wis., by
the Lake Street Methodist Church there,
but without the Rev. M. O. Smith, who had
conducted them for 11 years. Rev. Smith
has been transferred to an Iowa parish
where, perhaps, he will spread the gospel
of drive-in services.
The Skytopper. which Mandan, N. D..
moviegoers attended last summer as the
Sundown Drive-In, has reopened with a
new name and a new look. The theatre,
located on Highway 10 between Bismark
and Mandan, now is being operated as the
Starlite. Manager Bob Rosen said 200
speakers have been added to the operation,
a new boxoffice constructed, and additional
equipment added to the snack bar.
Four Capacity Films
On Milwaukee Scene
MILWAUKEE—Pour pictures were reported
in the 300-grossing bracket: "The
Sound of Music." "My Fair Lady," "Lord
Jim" and "Operation Crossbow," while a
EARNS UP TO $75.00 AN HOUR!
POPS IT
KEEPS IT
BEST!
HOT!
This big-time money-maker protender,
hot
duces plenty of tasty,
popcorn. Hot popcorn means more
saJes . . . repeat sales. Put the
'Olympic" to work—for real profits!
KEXTLE '8 Ounce Electric
Ounce Electric
SIZES ^?
32 Ounce Gos
Distributed
MIDLAND POPCORN
COMPANY
By
67 Eighth Avenue N.E. Minneapolis, Minnesota
Phone 333-0434 Area Code 612

'
Inunediate
I Robert
I The
I
Holokan
i
Nitlonwlde
. uterature
'H&K Circuit Sells
Last of 8 Theatres
DAYTON, OHIO—Sale of the Belmont
Theatre Building, 712 Watervliet Ave.,
mai-ks the end of the H&K Enterprises,
which at one time operated eight theatres
in the Dayton area, and signals an
expansion for Cinemassociates, which
operates Cinema South.
Ralph H. Winkler, who heads Atrium
iDevelopment Corp., puixhaser of the Belmont
Theatre Building, said the 1,000-
seat Belmont will reopen Wednesday (18i
.as Cinema East, after extensive decoration.
Cinema East will be patterned after
ithe Cinema South's successful family policy
on recent releases, with children's matinees
on weekends. The opening film will
[be "Mary Poppins."
rehabilitation will include
;new carpeting, improved projection and
ilighting equipment, spruced-up lobby, confcessions
stand and louiiges. Continued
'work over an 18-month period will cost
jfrom $15,000 to $20,000, Winkler^ said.
Mills, vice-president of Cinemas-
•sociates. will be in charge of operations of
both Cinema South and Cinema East. Beisides
his theatre ventui-e, Winkler is also
'publisher of "SkywTighters," the newspaper
|at nearby Wright-Patterson Air Force
.Base.
Belmont had been leased for the
'last two years by H&K Enterprises. This
ifirm was formed in January 1963 by John
iHolokan, who already owned the Sigma
ji^nd Palace theatres, and John C. Keyes,
jwho is also vice-president of the Victory
Iheatre and president of Variety Vending
iCo. H&K ran their operation to eight thelatres
by buying or leasing the Rialto, Fedbation.
New Salem and State in Dayton;
|the Lake Drive-In near Indian Lake, and
jthe Plaza. Miamisbui-g.
has obtained Keyes' rights in
H&K but has no plans for the futm-e. He
lis
a distributor of independent films in the
iMidwest under the name of J&M Enterbrises.
Council Opposes CATV Veto
AKRON, OHIO—The city council is expected
to hold a special session this month
po vote on overriding Mayor Edward O.
Erickson's surprising veto of a cable anr.enna
television franchise for Akron Telelama.
Inc.. Cleveland.
The council awarded the franchise on
iJuly 13 and the mayor vetoed it on July
!3, the last possible day. The council had
oo wait at least ten days before overriding
Jie veto. The council approved the ordinjince,
10 to 2, and only nine votes are
leeded to defeat the veto, the fu-st one
llelivered by the mayor in his 3 '2 years
|n office.
Expensive Screen Show
For Mexican Laborer
CARO. MICH.—It cost Oscar Trevino.
19-year-old Mexican laborer who lives in
Unionville, more than $85 to see a movie
here.
Trevino was charged with larceny of a
sound speaker from the Caro Drive-In July
31 after a witness turned him in to sheriff's
deputies. Justice Prank Rolka fined Trevino
$50, ordered him to pay the drive-in
$35 as restitution and added $6.25 for the
court costs.
The Caro Drive-In is a unit of the A.shmun
circuit, which has headquarters here
in the Strand Theatre Building. R. J. and
R. D. Ashmun are the circuit's top
executives.
Theatre Opens Before
All Equipment Is In
DETROIT—The unprecedented spectacle
of a
new theatre opening without a picture
on the screen and partially without seats
was offered by the Fabian circuit's first
ventui'e into this territory, the new Universal
City Theatre in Warren. Labor problems
at the American Seating plant in
Grand Rapids left the house •with only a
fraction of the 1,400 seats in place in various
parts of the house on scheduled opening
day.
Invitations to the trade and to other
guests had gone out, so Manager William
Ahrens went ahead with the party as
though everything were ready, with a very
representative turnout of filmites and
others. A buffet supper and cocktail party
were held in advance, with service both
in the lobby and in the orchestra pit area.
Only a brief speech of welcome was given
by vice-president Ed Fabian from the
stage. The official "Miss Warren" pleasantly
graced the occasion.
Ben Perse of Capitol Motion Pictm-e
Supply Co., New York, was present in person
to supervise equipment details. His
company's installations included: Bigelow
Carpet (installed by Universal Carpet
Service, Madison Heights) ; wall covering
of varicolored monk's cloth; stage drapes of
hammered satin, with a specially painted
multicolor Aztec design; projection equipment,
including Century 70/35nim and
compatible ten-track stereo equipment:
five Altec Voice of Lansing speakers back
of the stage and 14 Altec effect speakers
in the sidewalls; two Automaticket ticketselling
registers and Adler Silhouette letters
on the marquee sign.
A demonstration of the unique slow cascade
effect of the multidraped cm-tain in
both rising and falling won spontaneous
applause from the audience.
An orchestra furnished music for the
four-horn- party and an event that could
have been a fiasco was turned into a fine
piece of goodwill building through imaginative
showmanship.
Two Detroit Circuits
Announce Art House
DETROIT—Construction of a new centrally
located 530-.seat art theatre as a
joint venture by Richard and Eugene
Sloan, owners of Suburban-Detroit Theatres,
and Edward Schuman, head of the
Studio-Theatre circuit, has been announced.
The leasing company will be the Studio-
New Center Theatre, with the house to
be similarly named and located in the
Howard Johnson project now under construction.
The Studio circuit will handle
the active operating management.
Girls Picket Detroit Fox
When Clark Film Canceled
DETROIT—A new variety of "patron
pressure" appeared at the 5,000-seat Fox
Theatre here, when a small group o'f
youthful pickets paraded in front with
signs: "Down with Brown . . . We want the
Dave Clark Five."
The "Attack" came after William Brown,
president of the Fox Theatre Corp.,
canceled a booking of "Having a Wild
Weekend" featuring the Clark Five. Brown
said the picture had been set with Warner
Bros, with the understanding that free
admission tickets would be distributed by
a department store in a promotion tie-in.
The store dropped the promotion, and the
theatre management felt obliged to cancel
the engagement.
One part of the promotion would have
been a personal appearance of the Clark
Five. The teenage pickets, mostly girls, apparently
were members of a fan club for
the singing group.
Survey Indicates Patrons
Prefer Feature and Short
DETROIT—Suburban moviegoers here
want single features, according to CecO Elford,
president of RAE Enterprises, operating
the Shores-Madrid Theatre in St.
Clair Shores. The management made a
survey of its patrons and found that 94.7
per cent prefer a single feature with an
interesting short.
The theatre shifted from the usual smgle
bill to a single-bill-and-featm-ette policy,
and wanted to know their patrons' reaction.
"We were amazed at the results of our inquiry
about cartoons," Elford said. "The
survey further indicated that even youngsters
are tired of cartoons and favor diversified
shorts, including travel reels."
Under the new policy, 6:45 p.m. and 9
p.m. shows are presented, ending just after
11 p.m. Elford pointed out that those
houi-s seem to fit the family habits of area
residents.
DRIVE-IN SCREEN SURFACING
Twice the Bri(}htr>ess—Sharper
ON BETTER DRIVE-INS EVERYWHERE
s THE GEORGE ENGLISH CORP.— Berwyn, Po.
Saiict .
. . Tel. NI«t>ri 4-436J
Opens New Theatre
From Southeast Edition
CONWAY, S.C.—An invitational previewone
night and a public opening the following
evening brought out capacity audiences
to see the new Holliday Theatre. Elvis
Presley's latest film, "Tickle Me," was
presented both evenings.
8"x10"
Check with Order!
NO C.O.D.s
^1500
Per Thousand FOB Del.
'
(Minimum Order 1,000 •
THEATRICAL ADVERTISING CQ.
2310 Cass Detroit 1, Mich.
Also Available! BEATLES STAMPS (g $17.50 per 1,000 sets
BOXOFFICE :; August 16, 1965
ME-1-

|
I
'Music/ 'Pawnbroker/ 'Pussycat'
Top Trio in Bright Detroit Week
DETROIT—Three holdovers were well
ahead of the field in the first-run grossing
race for the week. "The Sound of Music"
scored 210 in its 19th week at the
Madison. "Tlie Pawnbroker" added a 220
third week at the Studio-North and the
Camelot theatres while "What's New Pussycat?"
was the town-topper with 275 F>er
cent in its foiu-th week at Uie Mercury and
Terrace theatres. The strongest newcomer
was "The Sandpiper," with 200 at the
Grand Circus and Mai Kai. Also displaying
boxoffice punch was "The Art of Love,"
which garnered a substantial 180 in its
seven-theatre opening.
(Average Is 100)
Adorns In Harm's Woy (Para), 6th wk 100
Camelot, Studio-North The Pownbrokcr (AA),
3rd wk 220
Carmen, Kromer, Riviera, Norwest, Vogue,
Wyandotte, Michigan Drive-In The Art
of love (Univ) 1 80
Fox She (MGM). Hercules, Samson and Ulysses
(MGM), 4th wk 100
Grand Circus, Moi Kai The Sondpiper (MGM),
2nd wk 200
Madison The Sound of Music (20th-Fox),
19th wk 210
THERE'S ONLY
ONE FORMULA FOR
GENUINE VALUE..,
Equipment ^ Maintenance * ^^^^
In theatre equipment, like most things in life, you get what
you pay for. Experience proves that quality products,
properly installed and serviced, at fair prices, is the only
formula for genuine value. You get genuine value from
your TEDA theatre equipment dealer. Call him.
OHIO THEATRE SUPPLY CO.
Arnold Weiss
2108 Poyne Avenue
Cleveland, Ohio
Tele: 771-6545
FOR INSTANT SERVICE
AT A FAIR PRICE CALL YOUR NEAREST
TEDA THEATRE EQUIPMENT DEALER.
RINGOLD THEATRE EQUIPMENT CO.
H. J. Ringold
106 Michigan Street, N.W.
Grand Rapids, Michigan 49502
Tele: 616-454-8852
THEATRE EQUIPMENT CO.
John Kenny
2211 Cass Avenue
Detroit, Michigan 48201
Tele: 313-961-1133
THEATRE EQUIPMENT DEALERS ASSOCIATION Bm-Ai*
Mercury, Terrace—Whot's New Pussyeot? (UA), I
4th wk 27j
Michigan Horlow (Pare), 5th wk 101
Palms The Curse of the Fly (20th-Fox); The
'
Eorth Dies Screoming (20th-Fox) 101
Trans-Lux Knm Lorno (5R); Love—the Italian
i
Woy (Trans-Lux) 7'
'The Sound of Music' 200
Leads Cleveland Features
CLEVELAND—The talk of the film rialti
here is the way the long runs continu'
to stack up the highest percentages. Th
added matinees have worked wonders fo,
"Sound of Music," pushing it up to 25i
per cent, and the longer run, "My Pai
Lady," held steadily at its 175 per ceni
mark.
|
Cliff The Collector (Col),
(
Allen Those Magnificent Men in Their Flying i
Machines (20th-Fox), 4th wk 17:1
Bereo, Granodo, Stillwell, Vine Bombole (Royal) ..12!
Colony—My Foir Lady (WB), 39th wk 17
Continentol War ot the Buttons (Bronston) 9
Heights, Westwood The Knack (UA), 2nd wk. ...I*
Hippodrome, Foirview, Richmond Lord Jim (Col),
2nd wk 20(
Ohio The Sound of Music (20th-Fox), 20th wk 251
Palace, Cinema Morituri (20th-Fox) 171
Severance The Sandpiper (MGM), 3rd wk
State, Detroit, Mayland Whot's New Pussycat?
12;
(UA), 6th wk 20(1
Vogue, Beach
2nd wk 15C
"What's New' Scores
High 600 in Cincy
CINCINNATI—Attendance was on thercentages of 600 and 285 re-,
spectively.
Albee The Sandpiper (MG,M), 6th wk 15(
Ambassador, Oakley Harlow (Para), 2nd wk 15
Capitol-The Collector (Col), 3rd wk Ill
Esquire Zorba the Greek (IC), 7th wk...Not Avoiloblt
Grond The Art of Love (Univ), 3rd wk 18i
Guild Your Post Is Showing (UA-Lopert),
2nd wk Not AvailobI
Hyde Pork, 20th Century, Twin (Norwood screen)
— Shenandoah (Univ) 18
International 70 The Sound of Music (20th-
Fox), 19th wk 281
Keith The Monkey's Uncle (BV), 2nd wk II
Times—What's New Pussyeot? (UA), 2nd wk 60
Twin (Reading screen) Rope of Flesh (SR) 20
Valley Those Magnificent Men in Their Flying
Machines (20th-Fox), 7th wk 15
Hartford Insurance Finn
Studying Civic Center
From New England Edition
HARTFORD—Aetna Ufe Affiliated Com'
panies will sponsor a "feasibility study'l
looking toward development of a new civic
center here.
The insurance company will underwrite i,
detailed study of the two-block redevelop
ment area bounded by Trumbull, Asylum-
Ann and Chui-ch streets. Currently situatet
in the tract are the AUyn Theatre (ABC
and E.M. Loew's Theatre.
The site will be studied as location for f
complex of retail stores and parking builj
around a convention hall-auditorium anij
exhibition hall.
The tract is already approved for razinj
as a redevelopment project with federal eia,
and a $3.2 million bond issue has been aPj
proved by city voters for Hartford's cos|
share.
i
Three-Way Benefit Night
At SW Paramus House
From Eostern Edition
PARAMUS, N. J. — A benefit progran
sponsored by the Paramus Chamber o,
Commerce will open the indoor theatre being
completed by Stanley Warner Theatre;
on Route 4 for a mid-September debut.
'
ME-2
BOXOFTICE :: August 16. 196^

: PRODUCED
I
CLAUDE
OMETHING TO BRAG ABOUT!!
POWERFUL!
POWERFUL! POWERFUL!
HE CAMPAIGN! THE CROWDS! THE GROSSES!
NEW PROGRAM!
AN ALL
$24,000 St. Louis
$21500 Cincinnati
$33A00 Phila.
$31000 in, and Still
Playing, Wash. D.C.
'-}
"^utt/iR^^Ut^
ihiim under 16
lusbe dccomp^ietl
4 }H ADULT
THE MOST BREATHTAKING
^BIRTH SCENES EVER SHOWN
TO THE PUBLIC.
SEE ^
Natures
Miracles!
"NO GREATER SIN"
TIES UP TRAFFIC
Huge traffic jams have been in evidence each
evening this week along Reoding Road, in the
vicinity of the Twin Drive-In Theatre.
"No Greater Sin" and "The Wondrous Story of
Birth" opened there Wednesday night to a full
house, and has been playing to capacity crowds
each night since.
Claude Alexander, the producer of the picture,
who was in town for the engagement, stated
that the crowds were even larger in Chicago and
St. Louis.
The program deals with the problems of life
and marriage with portions on childbirth, and is
said to be the most informative and revealing
program on this subject yet filmed.
—CINCINNATI POST & TIMES STAR.
A "NATURAL" FOR
DRIVE-IN THEATRES
Never in the History of the
Motion Picture Industry Has
There Been Anything Lilce
It!
^rrUAL HOSPITAL SCENES
q FIVE BIRTHS. MONE ALIKE. ALL DIFFERENT
BY CLAUDE A L E X A I\ D E R
E/T YOUR OPPOSITION TO THE PUNCH
I^TE, WIRE, OR CALL, NOW
lALEXANDER
ALEXANDER 4
ENTERPRISES
ijQ HEDGELY ROAD, SPRINGFIELD, OHIO Phone: 513-325-2740
J JOHN F. RICKERT—Gen. Sales Mgr.
f
IT
JUST
MAKES MONEY!
WE FURNISH ALL
ACCESSORIES!
We contach each theatre
manager when this show
is booked and advise him
how to exploit his date
into a record breaking engagement.

I
Lake
. . Vi
Ida
DETROIT
This column last week i9> ended witli an
item that a munber of prints are beinu
damaged througli tlic use of puncli holes
^ for an eiasy changeover signal. The item
originated from an informed source. Don
Fill, office manager for United Artists.
Unfortunately, this was interpreted by a
number of good friends as a reflection upon
projectionists in the Detroit metropolitan
area. This item was used as a service to
the film business, seeking to improve the
public image of the industry by eliminating
such marks since they appear on the
screens in the fine product now being
presented. Programs to avoid such punch
marks have been a project of Detroit Local
199, lATSE. Roy Ruben, business agent,
has presented this approach at the statewide
sessions of the lA at Lansing. Milton
London, executive of National Allied and
a leading Michigan exhibitor, believes the
practice is minimal in Detroit. Pill agrees
with London.
. . , Bill Clark of
Art and Dolores Herzog spent the weekend
with friends in Grand Rapids, enhanced
by a pleasant train trip . . Del
.
Ritter. Louis Mitchell Theatre Service, has
left for a two-week vacation, including
attending a wedding
Clark Theatre Service is taking over booking
and buying for the Ecorse Drive-In at
Taylor Township.
Service Ports Repair*
DETROIT POPCORN CO.
REAOY-TO-EAT POPPED CORN
Corn - Seasoning - Boxes - So/f
mSTRIBUTORS OF CRETTORS- POPCORN MACHINRs
5633 Grona River Ave Phone TYIer 4-6912
Detroit 8. Mien Nights-iJN 3-146P
. . .
Harold J. Morrison has resigned as Warner
Bros, branch manager here after ten
years in that post. He will announce his
future plans shortly Waunetta and
Floyd Chrysler. Chrysler Associated Tlieatres.
have good reports from their son
Skip, stationed with the Army in Germany
Joe Valinski, head shipper at National
. . .
Film Service, has returned from three
weeks vacation in Philadelphia.
.
Joan Kelly, former inspector at Allied
Artists, is reported ill and confined to Grace
Hospital . . . Alice Shelnic of National Film
is leaving for a three-week vacation with
no definite plans Whiteside of
Stagehands Local 38 al.so has been on a
vacation.
. . .
Jack Krass, owner of the Main Theatre in
Royal Oak, has been convalescing in Momit
Sinai Hospital Ben Rosen. Confection
Cabinet chief, was pleased with the installation
in the concession department at
the new University City Theatre at Warren.
A new 18-minute featurette "Detroit
City on the Move" is being distributed free
of charge for theatrical exhibition by Allied
Film Elxchange. headed by Jack Zide. The
color film is narrated by Mayor Jerome P.
Cavanagh . . . "Goldfinger" is lost. He is
the golden dachshund belonging to Norman
Ladouceur's youngsters.
Plantation Drive-In
Opens in Des Moines
From North Central Edition
DES MOINES—The 950-car Plantation
Drive.rln opened here recently boasting
the largest screen in the Midwest—50x120
feet. The airer is operated by Richard
Davis and Clay Rusk, owners of the Pioneer
Drive-In here, and Bob Pridley, who
operates the Capri and Varsity iDes
Moines ) , the King i Grove > and Capri
City i . all indoor theatres.
The all-season airer is equipped with
402 auto heaters and an air-conditioned
concessions building. First-run films are
scheduled through October. Jim Walker is
manager. Rodney Davis is his assistant.'
Sfart BOXOFFICE coming .
D 3 years for $10 (SAVE $5)
D 2 years for $8 (SAVE $2) Q 1
D PAYMENT ENCLOSED
THEATRE
year for $5
D SEND INVOICE
These rofes for U.S., Canodo, Pan-America only. Other countrios: $10 a yaar.
STREET ADDRESS
TOWN STATE ZIP NO
NAME
POSITION
BOXOFFICE — THE NATIONAL FILM
825 Van Brunt Blvd., Kansoi City, Mo. 64124
WEEKLY
Earl Beck Building
Airer Near Minot
\
From North Central Editio.n
MINOT, N.D.—A special use pennit ha:
been granted to Earl Beck by the Ware
County board of commissioners for construction
of a drive-in theatre three mile:
north of Minot.
The permit was issued despite the pro
tests of eight women who claimed there
would not be sufficient supervision of pa
trons if the theatre were built so far fron
the city limits.
Beck pointed out that his fonner drive
in on North Broadway had been in op
eration for many years, yet it was onl;
inside the city limits for the last threi
years of operation. He said he has workec
closely with county lawmen in supervisinf
patrons.
Beck's new drive-in will replace th(
former Minot Outdoor Theatre which i:
being demolished to make way for a Holi
day Inn Motel. The new theatre, in Eurek;
Township, will occupy a 20-acre site. ;
Wctrn Pay TV Subscribers
Of Phone Inquiries
From New England Edition
HARTFORD — Latest subscribers' pro
gram listing from WHCT-TV. America':
sole on-the-air pay TV experiment, carrie:
this note of caution:
"Subscription TV in Hartford ha,'
aroused much national interest. As a result,
you may be questioned by luiidenti
fied organizations about your persona
opinions and preferences.
"To protect your family against thi
inconvenience of such intrusions, we suggest
you telephone om- offices at 525-261
before talking with any caller who implie
that he represents Channel 18."
Three Firms Seek CATV ,
Franchise in Muncie
From Central Edition
MUNCIE—The board of works has re
ceived offers from three firms seeking tc
supply a CATV system here. They an
Tri-City Radio Co., which operates th'
radio and television station here; Mimcii
Community Teleception Corp.. a new firm
and General Electric Cablevision Corp.
The proposed system would bring ii
stations from three Hoosier cities, nearb:
Indianapolis. Bloomington and Port Wayn'
and Cincinnati. Subscribers would pay
:
$20 installation fee and a monthly rat'
of $4.95.
Advance for Beatles Film
From Central Edition
KANSAS CITY—The Beatles' "HELP!"
will open Wednesday il8) at the Uptowi
Theatre where there will be an advance sali,
on opening day with souvenir tickets soW
at Sidney's Restaurants. Parkview Drugs
12th and Main, and Smak's Drive In res
taurants. In addition. Warner Bros, i
sponsoring a contest to give away prize
and tickets for premiere night. Similar pro
ceedings will also be held on the sani'
date at the Orpheum Theatre. Wichita, thi
Fox Theatre. Springfield, and the Jayhawk
Topeka. This advance selling program wil
be followed up in the territory on late
dates.
ME-4 BOXOFFICE :: August 16. 196J

I Broumas
I
Youngstein
I
I
Youngstein
Youngstein
. . Jack
. . Dr.
. . Vermes
1^
Orange, Ohio, Site
Of New Broumas Unit
CLEVELAND — Announcement that a
$450,000 theatre and cocktail lounge will be
built in Orange, a Cleveland suburb, has
been made by John G. Brounias, president
of the rapidly expanding Broumas circuit,
which has headquai-ters in Siher
Spring. Md.
said the Village Cinema will be
constructed on Chagrin boulevards as a
free-standing building with a l,000-.seat
auditorium equipped to show first-nin
pictures in 70mm and Todd-AO, with sixchannel
stereophonic sound. Several
hundi-ed people will be able to wait in
{comfort in the air-conditioned, custombuilt
lobby. Also mcluded in the theatre
building will be a 150-seat cocktail lounge
designed in soft hues and decorated in a
.theatre-type motif.
Youngstein Upholds U.S.
Product at N.Y. Institute
-rom Eastern Edition
RENSSELAERVILLE. N. Y.—"It is a
'fallacy to believe U.S. producers are not
'making motion pictures comparable in
quality with foreign films. Om- domestic
product is just as fine, but it suffers from
the unfair contrast with only the 'select'
pictui-es produced in other countries and
exhibited here," Max E. Youngstein, producer,
told the Rensselaerville Institute on
iMan and Science.
took the place of Stanley
iKramer, president of Kramer Productions,
who was unable to attend. He said of
|approximately 250 pictuies produced anjnually
in England, only about 12 are
'brought to the U.S., and of those filmed
jin Rome, about six are brought here for
pxhibition.
"When the best American films are compared
with the best foreign pictui'es, U.S.
broduct is just as good, " declared.
It is the failui-e to recognize that
''American audiences see only the absolutely
best of foreign pictures" which results
|n too-common criticism of om- screen
iaroduct.
"Motion pictures are becoming an inpmational
rather than an American
I'orm." Almost 55 per cent of American
;'ilm sales are now effected overseas. There
Is a continuous improvement in fUm quality,
as production spreads and the finest
lalents in many countries are joined.
discussed the indirect road-
'Jlocks he encountered from the governjnent
in making "Fail Safe," his latest proiluction.
He was "happy" to have it reeased.
i
'New York Artist Exhibits
[Work at Durham Rialto
[rom Eastern Edition
DURHAM, N.C. — Cyril, a New York
f
|irtist whose traveling exhibit of gravures
Imd oils is currently on exhibition at the
(Rialto Theatre in IXirham, was interviewed
j)y arts editor Jon Phelps of the Durham
jvloming Herald.
A cocktail party for area
•irtists to meet Cyril was given by the
jyalto's manager-owner, Maggie Dent,
,vhile the former was in Durham for the
;>pening of her show. Durham, Chapel Hill
,ind Raleigh papers gave good space to the
'Pening of the exhibition.
JOXOFFICE :: August 16, 1965
CLEVELAND
AA/arner Bros, is planning to present operatic
programs in Technicolor, beginning
with "La Boheme" by the La Scala
Opera Co. in late October. Plans call for
matinee and evening performances two
days a week. In Febioiary, "Othello" will
be presented with Laurence Olivier
starring.
Betty Bluffestone, Imperial Pictm'es. spent
a portion of her vacation in Jack.sonville
and came back through Washington on her
way home . Zide of Detroit, head
man for Imperial Pictures, made a business
trip to Cleveland . Alan Sogg and
his son Richard, 6, from Danville, N.Y..
visited Jack Sogg of MGM here, who is Dr.
Sogg's father.
THE BIG COMBINATIONS
COME FROM
Allied Film Exchange Imperial Pictures
1026 Fox BuiliHng
2108 Payne Ave.
Detroit, Mich.
Cleveland, Ohio.
Morrie Colen, one of the original members
of the Motion Picture Operators'
Union, died of a heart attack Sunday i8>
in Hollywood, Fla. He retired a few years
ago before moving from Cleveland . . . Al
Vermes, manager of the Mercury and
Yorktown theatres, is holding "Von Ryan's
Express" for a second week at the Yorktown.
Grosses were excellent during the
first week . also repoi-ts that his
three daughters have finished their summer
.school sesion and will relax for the
remainder of the summer, possibly by
taking a trip.
Donna Glivar, cashier for the Canal Road
Drive-In, also is employed at the United
Artists office .. . Simone Psenicska. United
Artists, will spend her vacation at home
this year.
Advertises Family Fare
From New England Edition
FARMINGTON. CONN.—Hector Prascadore
of the E. M. Loew's Fai-mington
Drive-In advertises: "Look to the Farmington
Drive-In for the finest in family
entertainment !
If Your Screen
Is Not Giving
You A Profit
Inquire About
SPECIAL
TRAILERS
OUR SPECIALTY
MERCHANT ADS
SEND FOR FREE BOOKLET AND INFORMATION
FILMACK TRAILER CO.
1327 S. Wabash - Chicago, 60605 - Ph.312-427-3395
NEW
"DIAMOND" REFLECTOR MIRRORS
11" through 16"
• Designed for use with motion picture projection arc lamps
only.
• Meet the current demand for more & more light for motion
picture projection.
• Made of quality materials which insure a long service life.
ENDLESS PROJECTOR CARBONS!
7s-8s-9s-10s- 1 Is-AND NEGATIVES!
BURNS THE ENTIRE POSITIVE ROD
SAVE CARBON COST
(1) No More Stubs—No More Carbon Savers
(2) Very Low Burning Rate
(3) Produces Extremely Bright And Stabilized Arc
// you wish to save on carbons use ENDLESS!
NEW 14 INCH CORONARC CARBONS
NOW AVAILABLE: 7X20; 8X20; 9X20 RODS
SOON TO BE AVAILABLE: 10X20; 11X20 RODS
LOW PRICES .
. LONG
"ASTING .
. TOP
SATISFACTION
Both Endless Carbons and the new conventional Coronarc Carbons
ore available direct from us or from your nearest distributor!
Write Us For His Address!
WEST COAST THEATRE SERVICE
909 N.W. 19th Street Phone: CA 2-6428
EXCLUSIVE DISTRIBUTOR TERRITORIES NOW OPEN.
Portland 9, Oregon
INQUIRIES WELCOME.
ME-5

exhibitor
. .
i
COLUMBUS
Tames L.
Bauniunn, E>emocratic candidate
for Colimibus City Council, is calling
for more effective laws against suggestive
movies and pornographic materials. Baumaiui
asked Rep. Jerry O'Shaughnessy, Columbus
Democrat, to seek a hearing on
this subject before the legislative service
commission. O'Shaughnessy said he is "entirely
in sympathy" with Baumann's hope
that we can get some sort of law to curb
pornography. In a letter to O'Shaughnessy.
Baumann said: "The city recently encountered
another setback in decent entertainment
with the opening of another
burlesque-type movie house ... I find
the laws pertaining to these movies and
$20oo/value!
FROM
GUARANTEES
,
NOj^ORf
VMOSQlfftOES
INSIST ON
*
TO ALL NEW ACCOUNTS Pic will send
ABSOLUTELY
FREE, 100 boxes of our 10< retailer,
a one minute color sound trailer and a beautiful
cloth banner for your concession stand. All this
just to let you prove for yourself that Pic Mosquito
Colls are the highest grade sold anywhere in this
country. Don't take our word for it but compare
the ingredients, aroma and ashtroy packaging
with any other coil you may have seen.
DO IT NOW!! AT OUR EXPENSE!!
PIC
CORPORATION
28-30 Canfield St., Orange, N.J.
pornographic materials are too vague for
effective enforcement."
Loew's Ohio held "What's New Pussycat?"
for a second week after one of the
biggest weeks of the summer season .
Harold Walton, assistant manager of
Loew's Ohio, is spending his vacation taking
a two-week refresher course in the
army.
New Iowa Theatres
May Start
Trend
By PAT COONEY
BoxoFFicE Correspondent
DES MOINES—What is happening in
Ida Grove and Lake City may be the first
chapters of a bright new future for the
small-town motion picture theatre.
Each of these midwestem towns boasts
a population of 2.300. And each boasts an
elegant theatre—the most luxurious spot
in town to spend an evening—thanks to
imaginative exhibitor Robert L. "Bob"
Fridley.
Pridley, who operates the plush Capri
and Varsity theatres in Des Moines, believes
that QUALITY and EXCELLENCE
are the keys to a successful operation in
ANY situation. In the past year, he reopened
the King Theatre at Ida Grove
after redoing it from stem-to-stern in allout
luxury. Business at the 350-seat film
house has quadnipled shice the redoing.
Lake City is something else again.
The new Capri, the product of a cooperative
community effort and a $110,000
community investment, probably is Iowa's
most modern and most luxurious film
house.
Pridley dislikes ballyhoo and gimmicks.
He'd be the last fellow in the world to
have a motto, but if he had one, it would
be: "You Can't Beat Class!"
The challenge facing the exhibitor today
is basically the same as it was 35 years
ago, when Bob Pridley, then 14, entered
the motion picture industry: To bring patrons
into the theatre! Because public
tastes, habits and needs change (and will
continue to change even more rapidly in
the future) , Pridley senses a
growing need to keep pace with the times
and anticipate the future.
Pridley admits to being a finicky fellow.
When the waterfall didn't drip down the
rock wall in his Lake City foyer the way
he wanted it to, he ripped out the entire
wall and replaced it. He called all over the
country for ornamental wooden dowels
which would be "just right" for the Lake
City lobby.
Luxurious reclining seats and carpetthat-you-sink-lnto
cost in the neighborhood
of $25,000 for the Lake City Capri.
Why so much ado? Well, Bob Fridley says
that most persons live in pretty nice homes.
And they are not about to leave the comfort
of their living room to attend a rundown
theatre.
He operates the type of theatre he'd enjoy
going to himself. And he doesn't hesitate
for a minute to admit that he rather
enjoys playing around with a bit of "snob
appeal." His managers, ushers and concessions
workers are a snappy-looking ivy
league set in dark business suits and
button -down collars—no red suited ticket-'
takers with gold-fringed epaulets. Terry
Dotson is manager of the Capri in Des
Moines for Pridley. Peter Fredrick, now
23, and the foiTner Capri manager, has
been with Fridley for five year.s—in Dc.>;
Moines, at Ida Grove and now at Lake City
The Des Moines Capri was the first theatre,
in Iowa to have 70mm projection.
Bob Pridley's exquisite taste in his thea-j
tres is matched by his intelligent approach;
to a loyal public.
PUBLIC HAS MORE LEISURE
;
"People have more leisure time nowadays
but, at the same time, they are betten
educated and thereby much too wise to fall;
for old-time ballyhoo." he says.
;
no matter how nice'
Pridley knows that
his theatre may be. patrons come to seej
the picture. So again, he attempts to book*
only QUALITY films. He actually minimizes
the coming attractions and, as a|
rule, uses no trailers or merchant ads. He
does not believe in antagonizing a captivel
audience.
Patrons have an honest confidence inj
Bob. They are known to call his boxofficej
and ask if he thinks they'd enjoy the cur-;
rent attraction. He's honest with them. If',
he knows they would not like the show, he
tells them so. The Varsity in Des Moines,
a 450-seat theatre he took over in 1954,
has a varied range of loyal patrons. In addition
to the top popular films, art theatre
fans and loyal kid mat' nee ticket buyers.
Pridley has done a fantastic job with the
older audiences who have packed his theatre
(1,100-1,300 midweek
I
to see series reruns
of operettas and musicals. Many of
these theatregoers have come back to enjoy
these films through a third go-around.
CONCERNED WITH YOUNGSTERS
The Iowa exhibitor, known for his good
taste in theatres and fi'ms, also is sin-i
cerely concerned about the tastes of young'
people and how these tastes are being cul-|
tivated. Pridley is an astute student of the;
motion pictui'e as an art foim. And he^
is concerned about what the tastes of today's
youth will be when those youths are
middle age adults. He sees a serious-,
minded group of young adults emerging,
searching for good film fare with purpose
and meaning. And he sees such ahead.
Bob Pridley of Des Moines, Ida Grove
and Lake City has a tremendous knowl-,
edge and love for the motion picture of,
the past (he's a special love for the 1920
flickers) and a similar awareness for
what's upcoming with the public, theatres,
and films in the future.
He also has a most delightful roost
above the Varsity Theatre lobby which
serves as a screeningroom for a local
Film Society, a meeting room for Iowa
Allied, WOMPI and Variety groups.
Among the files on the bookshelves
flanking a huge stone fireplace are tradepapers
dating back to 1920—45 years ago
which headlined challenges of another day.,
"They had problems then, problems ofi
keeping pace with the times," says Bob
Pridley. "They faced those problems with
new methods and overcame them."
j
President Jack Lemmon of
I
Jalem Pro-i
ductions announced the conclusion of
negotiations for a contract with Columbia
Pictures under which he will produce at
minimum of six feature films over thej
next six years.
ME-6 BOXOFFICE :: August 16, 1965

I
rem
I CHARLOTTE
1 The
I
HARTFORD
'
Put
I
I
State
.
rcuit
|l,000-Seater Planned
For Chicago Center
rom Central
Edition
CHICAGO—A design and engineering
;ontract for construction of a 1,000-seat
.heatre in the Glenwood Shopping Plaza by
;i-B Qiterprises has been awarded to Mel-
!0 Engineers of Chicago. Completion is ex-
)ected by December.
Plans for the Glenwood Theatre call for
i!Xtra-wide
spacing of seats and the latest
n widescreen projection equipment and
itereo-sound facilities. The parking area
Vill handle more than 1,000 cars.
Officials of H-B Enterprises are Robert
Hullinger, Avery E. Heim and Thomas
3ralm.
IWOMPI President Ncanes
Charlotte Committees
Southeast Edition
— Jeanette Royster,
JVOMPI president, announced the appointnent
of the following committee chaimien
'or 1965-66: Sei-vice, Rosaline Hutton, Counibia;
progiam, Joan Jackson, National
rheatre Supply Co.; membership, Betty
Coone, Warner Bros.; finance. Mack Wess,
i[\\'in States Booking; publicity, Thelma
:ulp, Warner Bros. ; Will Rogers campaign,
iCathleen Perrell, Universal; industry service,
Dessie Guyer, Columbia; social, Betty
'Jeatty, MGM; Bulletin, Doris Ducker, 20th
':;entury-Pox ; bylaws, Myrtle Parker, Paranount;
yearbook, Amalie Gantt, Howco
international, and historian. Vera Robinion,
Buena Vista. Myrtle Parker is
j)arliamentarian.
latest addition to the WOMPI memliership
roll is Mai-y Nell Rosenblatt, secreiary
to the branch manager at Allied
|ui.ists.
jlnjury to Children' Low
Used in Obscenity Case
.rom New Englond Edition
— The Connecticut state
'Olice department has charged Brooks LejVitt,
manager, and Howard E. Williams,
I'lojectionist, of the subui-ban Berlin Drivela
with exhibiting Audubon's "The 'D'
lirls," described as an obscene motion
i'icture.
under $300 bond for circuit court
[ppearance. LeWitt and Williams face
|iaximum penalties of $4,500 fine and ten
ears in prison.
The state police charge cited injury or
jisk of injury to children and giving an
iidecent and immoral exhibition.
Police Major Carroll E. Shaw said
!ais marks the first time the injury to
ihildren statute had been employed in
iich a case.
jtewart Films Trailer
•'or Wometco Theatres
om Western
Edition
HOLLYWOOD — A special trailer with
ames Stewart has been filmed on the
;3th Century-Pox set of Robert Aldrich's
rhe Plight of the Phoenix" for the
j^ometco circuit in Florida. The trailer has
jie star thanking Wometco patrons for
jielr support of the chain's theatres as the
celebrates its 40th anniversary. The
;aUer will be run in Wometco theatres for
'vo weeks.
3X0FFICE :: August 16, 1965
CINCINNATI
Bud Hughes, McKee. Ky., exhibitor, and
his grandson Billie attended several
Cincinnati Reds baseball games while visiting
the Row. Filmrow also welcomed Kentuckians
Russell McClanahan. Irvine; Jimmy
Denton, Owingsville; Dan Ki-ueger,
Statxtord, and Bill Powers, Pendleton.
. . .
Going here and there were Bob Rehme,
UA field representative, to Pittsburgh;
branch manager Harold Rullman, AIP. to
Dayton; Bill Brower, BV, and Milton
Gm-lan, AA, to the Chakeres circuit,
Springfield. Also visiting Chakeres were Jud
Spiegle, Seven Ai'ts Pictui'es, and Harry
Askins, Magna Pictures, Cleveland
Wally Allen, Chakeres booker, attended the
Disney seminar in Cleveland for "That
Darn Cat."
. .
Francis de Zengremel, formerly with
Schine's, Bellefontaine, has been appointed
manager of Chakeres' house in Xenia .
Judy Priske, Universal office staffer, and
John Reinersman, married August 14 at
Holy Cross Chuixh, are honeymooning in
Kentucky.
Filmrow has welcomed back Louise Vinson.
Paramount cashier, who had been ill
several weeks . . . Ollie Nicklas, State manager.
Springfield, is recuperating satisfactorily
at his home after several weeks
in Mercy Hospital.
. . .
William Garner, UA salesman, is vacationing
in Texas and Grant Frazee, assistant
general manager, Chakeres circuit, is
in Miami Beach, Fla. Also away are William
Brower, BV manager; WUbur Hetherington,
UA booker; Edith Tieman, secretary
to Ray Russo, 20th-Pox manager;
Charlotte Pox, Columbia inspector, and
Wes
John Wootan, Universal shipper
Willmer, controller, and Lea Prank, office
staff, Chakeres, Springfield, have retm-ned
from Michigan vacations.
Peter Rosian, Universal regional sales
manager, was in for several days last week.
Among the out-of-town visitors noted were
Guy Greathouse. Aurora, Ind.; Ohioans
Harry Wheeler. Galipolis; Hank Davidson,
Lynchbm'g; Clark Krites, Yellow Springs;
Kenneth Nitz and Jerry Knight. Columbus.
"My Kingdom for a print" was the cry
for the Beatles' "HELP!" last week by
United Artists when it was discovered the
film had been booked August 25 into eight
suburban houses and there were not
enough prints to go aromid. This is probably
the first time this type of predicament
has occurred in this area. With
Solomon wisdom, the decision was made
to play only the largest theatre in the area
and move to the suburbs later. So "HELP!"
has been switched to the 3,100-seat Albee
Theatre opening September 1,
If the pull of "Sound of Music" at the
International 70 continues, it may be playing
here until after the Christmas holidays.
If so, it would rest the cui'rent long-run
record from "Cleopatra," which played the
Grand for 42 weeks in 1962-64. J. Elmer
Jones, the theatre's manager, is amazed at
the repeat business by movie fans. To date,
the record is held by an elderly lady w'ho
has just retmned to London. "She saw it
17 times," Jones said.
How does this sound as a record breaker?
"The Art of Love" cunently in the restyled
Mary Anderson, Louisville, played to more
patrons during its first week than the theatre
had had duiing the entire previous
year. . . . And "What's New Pussycat?"
played to 11,107 patrons during its first
seven days at the Times.
Union Rents Theatre
From New Englond Edition
MERIDEN, CONN.~The Sheet Metal
Workers International Ass'n Local 40 rented
the Tolls Meriden Theatre for a 9 a.m.
union meeting on a recent Friday.
CONCESSION CATERERS, INC.
6260 Northwest Hwy.
Chicago, III. 60631
*
Complete Concession Service
*
Liberal commission rates
*
Equipment custom-built
to individual needs.
^Servicing drive-in tbeatres,
sports arenas, ice rinks,
public
parks.
For information write to:
Hank Rolnick
Concession Caterers, Inc.
1G18 Crest Hill Avenue
Cincinnati, Ohio 45237
WAHOO is
the
ieal boxoffice attraction
to increase business on your
"oflF-nights".
Write today for complete
details.
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Oakton St. Skokie, Illinois
ME-7

i
i
Investment Opportunity
It will take more than wishing to make his dreams
come true. Many birthdays will pass and with them
years of learning will be required to give body and
substance to these dreams. It is our task to nurture
and guide, to plan and provide. There are schools to
be built, teachers to be trained, the lessons of democracy
to be instilled.
You have an investment in his future, in America's
future. You can protect this investment by joining
with other leading American businessmen to promote
the Treasury Department's Payroll Savings Plan for
U. S. Savings Bonds. The Treasury's plan works to provide
this strong, stable foundation of economic security
and individual freedom to guarantee all of its citizens
the realization of their ambitions.
When you bring the Payroll Savings Plan into your
plant when you encourage your employees to enroll
—you are investing in the fulfillment of today's dreams.
In the free society that will always foster them. In
America. In freedom itself.
Don't pass this investment opportunity by. Call your
State Savings Bonds Director. Or write today directly
to the Treasury Department, United States Savings
Bonds Division, Washington, D. C, 20226.
'
-^f^ '" y°"'' plant... promote the PAYROLL SAVINGS PLAN for U.S. SAVINGS BONDS fS|
77te U.S. Government does not payfor this advertisement. It is presented as a public service in cooperation with the Treasury Department and the Advertising CounciL
ME-8 BOXOFHCE ;
: August
16, 196

I
I
; HARTFORD—The
,
showing
J
I
has
j
!
Howard
i
;
to children and giving an immoral exliibi-
tion. Each was released on $300 bond.
arrests were made after state police
Edward J. Sterniak and trooper
J, Letitia viewed the film. The duo
described the attraction as one of the most
obscene they had ever seen.
i
!
The
I inspector
I Joseph
I
I
^'^BOONTON.
$50,000 Rogers Goal
For Boston Industry
BOSTON—A goal of $50,000 was set for
the Boston trade territory at the kick-off
luncheon meeting of the 1965-1966 Will
Rogers Audience Collections Drive at Nick's
Restaui'ant. More than 50 industry members
attended, representing every distribution
company, circuit and booking combine
in the exchange area.
Bill Kumins, Warner Bros, manager and
area distributor chairman, hosted the meeting
and asked everyone in the industry to
give 100 per cent support to the di'ive. Each
exhibitor in the territory will be contacted
by a distributor representative and every
effort made to have all exhibitors take part
in theatre collections.
Julian Rifkin, president of Rifkin Theatres,
was named area exhibitor chairman
to work with Kumins in the di-ive and a
detailed plan of procedure was outlined.
First Concrete Playhouse
For Summer Music Tent'
SPRINGFIELD—Guber, Ford & Gross,
producers of summer music tent attractions
at the Storrowton Music Fan-, West
Springfield, and in simUar facilities at
Westbm-y, N. Y.; Haddonfield, N. J.; Philadelphia;
Painters Mill. Md., and Shady
Grove, near Washington, D.C., are readying
America's first year-round, multipurpose
playhouse made of concrete instead
of canvas.
The experiment is planned for Westbm-y,
30 miles from midtown New York City.
Construction financing, estimated at $750,-
000, is completed.
A concrete block cuxular structui'e with
laminated wood dome is to be built over
the existing spectator area at Westbm-y.
Through an arrangement of moveable stage
sections and partitions, the playing areas
can be used for productions-in-the-round
(3,000 spectators), thi-ust-stage shows (1,-
500) and prosecenium drama (,1,100;.
LeWitt, Williams Cases
Continued at Hartford
cases of two men
arrested by state police in connection with
of Audubon Pictm-es' "The 'D'
Girls" at the suburban Berlin Drive-In
been continued in circuit com-t.
Brooks LeWitt, 44, the manager, and
E. Williams, 49, the projectionist,
were charged with injm-y or risk of injm-y
Savoy Becomes Sack's 6th Showcase
In First Ten Yeats in Exhibition
BOSTON — Ben Sack, who has just
added the former Keith Memorial Theatre,
one of the last of the old-time film
palaces, to his circuit to give him six
showcases in Boston, opened the remodeled
house with "Moritm-i."
Sack, at a reception for the opening of
the old Keith house which used to show
films and vaudeville, stated; "It pained
me deeply when I first learned that the
Memorial was going to close its doors. I
wanted nothing more than to see the RKO
people continue successfully. Believe it or
not, I never regarded them as competitors.
If business was good for them, it would
be beneficial to all of us downtown. But,
for various reasons of company policy, they
resolved to close the house.
CLOSING PROMPTED NEGOTIATIONS
"The thought of such a magnificent
showcase closing prompted me to negotiate
with the RKO people and the result
is that the Memorial now joins the Sack
theatre chain as the Savoy, which, I think,
suggests the magnificence and elegance
of the theatre.
"No doubt the prophets of doom and
gloom are already sounding their trmiipets.
But, I want to tell you this; all these years
I have had faith in the city of Boston
and in the motion picture industry and in
the filmgoing public. And now I have more
faith and optimism than ever before. There
is a dynamic spirit abroad in this city of
ours: the Prudential Center, the West End
Redevelopment, the South Cove and the
waterfront projects. Right next to the Savoy
wiU be a luxurious high rise apartment
house with 400 apartments. I tell you
this city, too, has turned the corner. The
city of Boston is now entering upon an era
of resm-gence and vitality which will put
the doom and gloom boys to rout. I am
proud to be a part of this rebirth and I
will try to present the best possible entertainment
at all of our theatres.
ELEGANCE RETAINED
"The Savoy has now had a face-lifting
job but we have retained the elegance and
charm of the Memorial, and blending the
modern, sleek and functional, we have a
beautiful theatre to offer. We shall pm-sue
a policy of top motion pictm-e entertainment
interspersed at times with worthy
stage presentations."
Sack, commenting on his start in exhibition
ten years ago, said: "When I
started out in this business ten years ago
with the Beacon Hill Theatre, many people,
both in and out of the motion pictm-e industry,
thought I was crazy. After all,
what was a junkman doing in a business
plagued with competition from T'V and
drive-ins? I don't mind telling you; it
wasn't easy sailing. It took courage, money
and work to get the Beacon Hill going."
The Saxon, which of couise was the old
Majestic, was a different story. Here we
had a Shubert house that would be a parking
lot today. I went in with 'Oklahoma!'
and Mike Todd's 'Aromid the World in 90
Days' and the house was an immediate
success. Most everyone thought I should
have quit when I was ahead. But along
came another potential parking lot, the
old Plymouth, another legit theatre, and
I took the plunge. I invested a small fortune
in redecorating the house, poui-ed
still more into film product, and after
many discom-aging months, finally tui-ned
the corner.
"Along came a new challenge, the old
Copley. Nine previous operators had failed
to make the Copley run profitably and I
was told that I would sm-ely be the tenth
failure. Well, I almost was. I tried everything.
I was told the theatre was off the
beaten path, that there was no parking,
that it was jinxed. But when 'Breakfast at
Tiffany's' opened at the Capri, all the
excuses were given the lie.
CALLED
BIGGEST FOLLY'
"But the biggest folly of all was Ben
Sack's Music Hall ithe former Metropolitan!.
New England Theatres, old-time
experienced exhibitors, thi-ew in the
sponge. Nobody, but nobody, would touch
the theatre with a 10-foot pole. Believe
me, when I tried live entertainment and
failed, after having plowed a fortmie into
refm-bishing the house, and I put up huge
film guarantees and failed, I was inclined
to admit that sm-ely this was folly.
"But we kept banging away and, starting
with 'Cleopatra,' we had one of the only
successful engagements in the country,
and then with 'Carpetbaggers' and 'Shot
in the Dark,' and more recently, 'Goldfinger,'
we finally put to rest all those old
bugaboos.
"Even the new Capri, out of the way
(the other Capri had to be tm-ned down
because of the new tm-npike>, has finally
made it with 'Zorba the Greek.' Where I
couldn't even buy a third-rate featm-e for
the theatre at one time, I now have the
film companies coming to me. 'Cat Ballon,'
a really funny film, which has been
well received, is going good there now.
"In all my ten-year experience, one thing
stands out: If you give the public a diversified
assortment of good entertainment in
comfortable clean surrroundings with the
best equipment and utmost com-tesy, you
are bound to succeed. This is precisely
what I have tried to do. I have invested
(Continued on page NE-3)
\~
'
N. J.
in New York—Sun Carbon Co., 630 — 9th Ave., New York City —
Notional Theatre Supply, 500 Pearl St., Buffalo, N. Y.
Circle 6-499S
Phone TL 4-1736
Albany Theatre Service, Albany, New York. Ho 5-5055
in Massachusetts—Massachusetts Theatre Equipment Co.,
Boston, Liberty 2-98)4
BOXOFHCE ;: August 16, 1965 NE-1

^
I
]
I
'
TO:
WriU
YOUR REPORT OF THE PICTURE YOU
HAVE JUST PLAYED FOR THE
GUIDANCE OF FELLOW EXHIBITORS
— Right Now
The Exhibitor Has His Say
BOXOFHCE, 825 Van Brunt Blvd.,
EanBos City 24, Mo.
Title
Commaat
Doya of
Weather
Title
Conuneot
Week Played..
Days of Week Ployed..
Weather
nuo
Conunant
Days of Week Played
Weather
TiUe
Coziunent
Days of
Weather
Exhibitor
Theatre
City
NE-2
Week Played..
Company..
CompoDT.-
Company..
Company..
Population...
Stat*
Weekend Heat Brakes Boston Trade;
Lord Jim' 160 in Initial Week
BOSTON — Boxoffices were way off,
with a sizzling 92 on Satui-day i7i and
a torrid 93 Sunday (8) diiving potential
motion pictui-e patrons to parks, pools and
beaches to sit out the worst heat wave of
the summer. Downtown Boston was practically
deserted and exhibitors lost their
customary big weekend business, the heat
being held responsible for dropping the
grosses of opening films as much as 25
Ijer cent. "Lord Jim, " however, still managed
to open well above average at the
Astor. "Operation Ci-ossbow" rated 125
at the Paramount, "The Monkey's Uncle"
scored 145 at the Mayflower and "Morituri"
tui-ned in 160 in its first week at the newly
remodeled Memorial, now Sack's Savoy
Theatre. "What's New Pussycat?" held on
to 150 in its sixth week at the Beacon
Hill.
(Average Is 100)
Astor Lord Jim (Col) 1 60
Beacon Hill Whofs New Pussycot? (UA),
6th wk 150
Boston The Greatest Story Ever Told (UA),
22nd wk 1 40
Copn Cot Bollou (Col), 7th wk 140
Center The Sons of Kotie Elder (Para); Who's
Minding the Store? (Para), rerun 1 30
Exeter Murder Most Foul (MGM), 5th wk 125
Gary The Sound of Music (20th-Fox), 20th wk. ..175
Mayflower The Monkey's Uncle (BV) 145
Music Hall Those Magnificent Men in Their
Flying Machines (20th-Fox), 7th wk 150
Orpheum Von Ryan's Express (20th-Fox), 4th wk.. .140
Paramount Operation Crossbow (MGM); In the
Doghouse (SR) 1 25
Pans The Knack (Lopert), 2nd wk 155
Park Square Cinema, Kenmore Square
Cinema The Pawnbroker (AA), 8th wk 135
Savoy Morituri (20th-Fox) 1 60
Saxon—My Fair Lady (WB), 4 1 st wk 1 45
'Casanova '70' Wins Honors
In New Haven With 160
NEW HAVEN— "Casanova '70," after an
opening gross percentage of 175 at the
Lincoln Theatre, tui-ned in a second week
of 160 for the highest mark of the week.
Second place honors went to "The Sound
of Music," showing at a 145 pace in its
seventh week at the Cinemart. Also continuing
to flom-ish was "The Sandpiper,"
135 in a second week at the Paramount.
Lincoln Casanova '70 (Embassy), 2nd wk 160
Loew's College Whot's New Pussycat? (UA),
6th wk 80
Milford Cinema The Collector (Col), 2nd wk 100
Milford Drive-In Harlow (Para), 2nd wk 90
Poramount The Sandpiper (MGM), 2nd wk 135
Post Drive- In Kwaheri (SR); The Mighty Jungle
(SR) 115
SW Cinemart The Sound of Music (20th-Fox),
7th wk 145
SW Roger Sherman Having a Wild Weekend
(WB); 4 for Texas (WB), reissue 80
Westvilie, Whitney, Bowl, Center, New Hoven—
Lord Jim (Col); various co-features 115
Whalley My Fair Lady (WB), 18th wk 100
"Casanova '70' Strong 250
First Week in Hartford
HARTFORD—Embassy's "Casanova '70"
more than doubled average gross figm'es
as it bowed at the Rivoli Theatre with a
8"xlO" ^1500
Check with Order!
NO C.O.D.s
A/It/ rAH
PHOTO
Per Thousand FOB Det.
(Minimum Order 1.000 i
THEATRICAL ADVERTISING CO.
2310 Coss Detroit 1, Mich.
Also Available! BEATLES STAMPS @ $17.50 per 1,000 sets
Sterling 250, 110 points ahead of the second
highest gross percentage which was posted
by "Lord Jim," another new featui'e. These
were the only two screen progi-ams grossing
above average in Hartford for the report
period.
Allyn, Manchester, Meadows Shenandoah
(Untv); various co-features 80
Art Cinema The Skin Gome (SR); Secrets of
Women (Janus), rerun 90
Burnside The Sandpiper (MGM), 6th wk 80
Central Whot's New Pussycat? (UA), 6th wk 70
Cinerama The Hallelujah Trail (UA), 6th wk 80
Cine Webb My Foir Lady (WB), I 8th wk 65
Elm—The Sound of Music (20th-Fox), 7th wk 80
E. M. Loew's Lord Jim (Col) 140
Rivoli Casanova '70 (Embassy) 250
Strand, East Windsor, Pike Having a Wild
Weekend (WB); various co-features 90
HARTFORD
i
'
eral manager of Perakos Theatre Associates,
has instituted a $1.50 admission
for all seats at Monday-through-Friday
Elm matinee performances of 20th-Pox's
j
"The Sound of Music."
The Connecticut labor department reported
that seasonal gains in construction,
retail trade, toui'ist trade services and some
factories produced a rise in Connecticut
employment dm-ing the second quarter of
1965. The 27-town Hartford area saw nonfai-m
jobs rise from 266,670 in mid-May
to 268,720 in mid-June.
Herman M. Levy, executive secretary of
Theatre Owners of
United Motion Picture
Comiecticut, expects a several hundi'ed industryites
from key Atlantic seaboard cities
for UMPTOC's annual golf outing Moni
day (16 » at Grassey Hill Country Club.
'August Harvest' Shows
Featured on Pay TV
HARTFORD—'WHCT-TV, home base for
the sole U.S. experimental subscription-
TV project, is taking full-page ads in
metropolitan Hartford daiUes haUing its
"August Harvest on Subscription TV."
Attractions advertised include 20th-
Fox's "Von Ryan's Express," MGM's "The
Yellow Rolls-Royce," UA's "The Train,"
Embassy's "Marriage Italian Style," Universal's
"McHale's Navy Joins the Air
Force," Warner Bros.' "The Thii'd Day"
and Buena Vista's "The Monkey's Uncle."
Accompanying copy reads: "WHCT
Where Homeviewing Creates Togetherness!"
Paul McNamara a Delegate
HARTFORD—Paul McNamara, 16, son
of Ray McNamara, Allyn Theatre man- S
ager, and Mrs. McNamara, will attend the {
National Junior Achievement convention
in Indianapolis, Ind., over the August 21
I
weekend as a Connecticut delegate. Young
McNamara is president-elect of the several
[
thousand-member Junior Achievement of
Hartford.
The beautiful 20-year-old Swedish-born
New Yorker Camilla Sparv will make her
;
screen debut in Columbia's "Mother
Superior."
BOXOFFICE :: August 16, 1965 !|
Cperie P. Perakos, vice-president and genj
'
|
j
\
|

in
I
I
production
I
and
1 several
I
'
the
\
gagement
1
Music,"
'
The
SW Capitol, WiUunantic's sole re-
theatre, stands to lose a vital
phase of parking in closing an adjoining
municipal lot, being converted to
other pui-poses. Gratifyingly, merchants
businessmen in the central Williman-
tic district are protesting the closing
through petitions.
j
maining
•
400-space
I and
j
I
I
I
BOXOFFICE
MAINE
Tin apparent mLxup of the reels of two
movies by a film distributor has been
blamed for an incident which distm-bed
viewers of WGAN-TV in Portland recently.
They had been watching a Maine lobsterman
film, starring Dana Andrews, but
after one reel and a commercial, the next
thing the viewers saw was Ronald Coleman
a scene from Othello—part of the movie,
"Double Life."
Making: his third appearance at the
Lakewood Theatre, movie actor Darren
McGavin was starred in the world premiere
of Jack Sharkey's new comedy,
"Here Lies Jeremy Troy." It was the 817th
at the Maine summer theatre
marked another milestone in its 65-
year history. Co-starred with McGavin
was Will Hutchins, who has appeared in
motion pictui-es of a military na-
NEW HAVEN
1 tui-e.
I
The downtown Stanley Warner Roger
Sherman is handling reservations for
SW Cinemart, Hamden, long-run enof
20th-Pox's "The Sound of
as an added metropolitan area
\
patron sei-vice. A $1.50 matinee admission
' is in effect Mondays thi'ough Fridays for
j
all seats.
Liberace in Cameo Role
For 'When the Boys'
From Western Edition
HOLLYWOOD—Liberace, of the mellow
voice and talented fingers, reported at
MGM this week to perform his cameo guest
star role in "When the Boys Meet the
Girls,"
Presnell.
starling Connie Francis and Harve
Savoy Becomes 6th Sack
Showcase in Boston
(Continued from page NE-D
a fortune in the best projection equipment,
in attractive theatres and have stepped out,
frequently way out, on a limb, to get the
best pictures. The results speak for themselves.
Within the past two years, each
of the theatres has set a new record. Dming
the Christmas period alone, the five
Sack theatres took in as much money
as all of the suburban and neighborhood
houses combined."
NEW HAMPSHIRE
Two more movie stars have come to New
Hampshire to appear in summer stock
at the Lakes Region Playhouse in Gilford.
Shelley Winters opened there in "Who's
Afraid of Virginia Woolf?" August 9 and
she had been preceded by Danny Dayton,
who was starred during the previous week
in "A Funny Thing Happened on the Way
to the Forum."
New Hampshire's drive-in theatres are
getting some additional publicity as the
result of the publication of a "Chips of
Granite" column in the state's largest
newspaper, the Manchester Union Leader.
The coUunn, consisting of daily recreation
notes by the Merrimack Valley Region
Ass'n, lists various outdoor movie theatres
and their- cm-rent attractions, as well as
other amusements throughout the area.
SPRINGFIELD
Cadio station WSPR ran a regional tie-up
for Buena Vista's "The Monkey's
Uncle," awarding a Yokohama motor
scooter to the winner of a drawing. A niece
or a nephew had to mail an uncle's name
to the station . James A. Bracken, Stanley
. .
Warner assistant zone manager, met
with district manager Fi-ank B. Kelley.
Art director Hal Pereira in collaboration
with Arthur Lonergan is designing the
elaborate sets to be used in Joseph E.
Levine's "The Oscar."
BOSTON
Elizabeth Taylor and Richard Bui-ton and
the rest of the "Who's Afraid of Virginia
Woolf?" cast will arrive in New
England in late August for three weeks of
shooting. It has been indicated that exteriors
of a women's college in the New
England area will be used. Mentioned is
Smith College.
Ben Sack, who now operates six theatres
in Boston with the addition of the
former Keith Memorial as his Savoy plus
Capri, Beacon Hill, Gary, Saxon, Music
Hall, says he is making a deal w-ith Joseph
E. Levine for "Darling" as the next attraction
following "Morituri" at the Savoy.
Sack will have Levine sail his new
yacht into Boston harbor for the screening
and press reception.
More than 100 top executives of Buena
Vista, the distribution unit for Walt Disney
productiot-is, flew into the Hub on a
special Disney plane to meet New England
and New York exhibitors. A seminar was
held to acquaint theatre owners of upcoming
Disney product and methods of advertising,
publicity and explotation. Attending
were: Card Walker, vice-president of
Disney Productions; film actor Dean
Jones, Irving Ludwig, president of Buena
Vista Distributing Corp.; Leo Greenfield,
Buena Vista's head of domestic sales; Herbert
Robinson, Buena Vista's head of eastern
division sales, and Paul Lyday, promotion
dii-ector.
Paul Levi, who handles Paramount advertising
exploitation in Boston, moved to
new offices in the Statler office building.
If Your Screen
Is Not Giving
You A Profit
Inquire About
SPECIAL
TRAILERS
OUR SPECIALTY
MERCHANT ADS
SEND FOR FREE BOOKLET AND INFORMATION
FILMACK TRAILER CO.
1327 S.Wabash - Chicago, 6060S - Ph.3> J-4J7-3395
Taris Secret' Bookings
From Eastern Edition
NEW YORK— "Paris Secret" territorial
multiple engagements have been set in
Baltimore and Washington, according to
Carl Peppercorn, executive vice-president
and general sales manager of Cinema V
Distributing, Inc. In the Baltimore territory
the film will open September 15 at 7 East,
Valley Drive-In, Cinema I, the Met and the
Pulaski Drive-In. The Washington engagement,
starting October 6, will include
the Vienna, the New Villa, the Village, the
Wheaton, the Bradlick, the Capitol Plaza,
the Andrews Manor and the Beltway Plaza.
BUY FROM THE MANUFACTURER
lee ARTOE WATER cooled contacts
?7e^
.,.-.. "'"
Sifong — Ashcraft CONTACTS 40

mwrt
,
'
Record Numbers of Vermont Tourists
Proving to Be Boon to Exhibitors
By ALLEN M. WIDEM
MONTPELIER. VT.—Analysis of exliibition"s
pace and performance in these
storied Vermont hills, of necessity, must
cite the importance of the recreation industry
to the tiny state's economy.
Recreation is Vermont's second lai-gest
industry, labeled by some traditionalist as
an income-producer without a smokestack.
Elbert G. Moulton, state development
department commissioner, comments that
one-third of the recreational income is
earned in winter montlis, two-thirds during
the summer.
o
O
$20oo/value!
FROM
INSIST ON
* TO ALL NEW ACCOUNTS Pic will send
ABSOLUTELY FREE, 100 boxes of our ]0( retailer,
a one minute color sound trailer and a beautiful
cloth banner for your concession stand. All this
just to let you prove for yourself that Pic Mosquito
Coils ore the highest grade sold anywhere in this
country. Don't toke our word for it but compare
the ingredients, aroma and ashtray packaging
with any other coil you may have seen.
DO IT NOW!! AT OUR EXPENSE!!
NE-4
PIC
CORPORATION
28-30 Canfield St, Orange, N.J.
There are the side benefits of toui'ism,
too. Moulton said in an economics workshop
at the University of Vermont that the
tourist trade provides a stable tax base and
increases land values.
Significantly—and exhibition is benefiting
in modest terms, too—the rush of
travelers has been greater this summer
than before. Record numbers of visitors
are reported at principal sight-seeing centers.
Vei-mont's exhibitors are content to maintain
the bulk of their advertising expenditure
in newspapers, the thinking here being
that moviegoers, per se, are accustomed
to regular perusal of home-town media as
guide to entertainment pm-suits. Ijargescale
ad layouts, as such, appear in the
larger municipalities, most notably Burlington.
While recreation advertising, on a yearround
basis, outpaces amusement expenditures,
exhibitors feel that the ui'gings of
recreation promotion in all media can
influence movie-spending in the general
concept.
Both hardtops and di'ive-ins have employed
window cards in summer months.
Exploitation-wise, large city and smalltown
theatre owners alike would welcome
"star-toui-s," distributor-backed visitors
by "names" and "semi-names," although
exhibitors are quick to admit that the
monetary value generated wouldn't begin
to compare to similar activity in the morepopulous
adjoining states.
It is felt that even an occasional American
International youth tour, with exposui'e
of potential "names," can contribute
immeasurably to exhibition's "image"
in Vermont. But, time and again, spokesmen
told this BoxoFFicE coiTespondent,
distribution has overlooked or by-passed
Vermont and, in essence, the impact of
industry prestige is lessened.
Exhibition here cites the willingness of
major newspapers across the state to cooperate,
spacewise, but distribution hasn't
seen fit to provide the toui'ing manpower to
embellish movie-consciousness. The sporadic
visits by Hollywood-based companies
for Vermont location-filming have proved
popular, to be sure, but the sustained
effort, a couphng of location shooting and
star tours, has to be stepped up to derive
the maximum importance of the film industry
as a major influence across the
and valleys of Vermont.
hills
No new theatre construction projects are
in the offing. At the same time, no closings
are reported. "The Land of Steady Habits"
plods dutifully along in the summer
months, ever hopeful that the industry
will someday decide not to pass it by!
'Core' Opening in Boston
BOSTON— "Rotten to the Core" will open
at the Exeter Wednesday (18), according to
Carl Peppercorn, Cinema V Distributing executive,
vice-president and general sales
manager. Accompanying the Boulting Bros.'
comedy will be "A Home of Yom- Own," the
43 -minute featm-e which also is playing
with "Rotten to the Core" in its cuiTent
world premiere engagement at Cinema I
in New York City.
VERMONT
Tn a letter to the Burlington Free Press, I
a Jericho resident, Raymond G. Huessy,
said he was "disgusted at the sight of
young people, even first and second graders,
frequenting monster and sex movie.s
—out of habit." "Is there no one," he
asked, "who cares that his childi'en grow
up with good taste? Let us provide our
childi'en with wholesome entertainment!
Recently 'Dumbo' was brought here but
was it in a large theatre? No. It was shown
in a hall of 150 seats. Almost all of those; J
who wanted seats, or even standing room,' 1
were turned away. Had to be—the theatre
was just too small. I say, bring good movie.s
to Bui'lington or none at all."
The three features at the University of
Vermont film festival in Bui'lington during
the week beginning August 2 were a movie'
of short stories on each of "The Seven
Deadly Sins," the film based on Sarte's'
play. No Exit," and Walt Disney's "Ichabod!
and Ml-. Toad."
The Trapp Family Singers, whose life
has been the subject of German and American
motion pictures and the Broadway
musical comedy, "The Sound of Music,",
were reunited on the stage in Stowe August
4 for the first time in a decade. The
gathering was in connection with a weeklong
Festival of Music honoring Maria Von
Trapp and her family, who have a big
fainn in Stowe and conducted a music
camp in the area for a number of summers.
Young Italian Actress
Signed by Mirisch
From Western Edition
'
HOLLYWOOD—Giovanna Ralli, young
Italian star, has been signed by the Mirisch
Corp. to a three-picture contract, it was
announced today by Harold Mii-isch, president
of the independent film-making organization,
who simultaneously revealed that
the actress will make her American film
bow in Blake Edwards' new comedy, "What
Did You Do in the War, Daddy?"
She joins James Cobuin, Dick
|
Shawn,'
Aldo Ray and countryman Sergio Pantoni
in the film, which producer-director-writer
Edwards will launch in September for,
United Artists release.
A comedy set against a World War II
background, "What Did You Do in the War,
Daddy?" is the first of a series of films Edwards
will make for the Mirisch organization.
Screen Gems Forms Film
Sales Department
From Eastern Edition
NEW YORK—Screen Gems has formed
a new film sales department to syndicate
television film properties produced outside
this country to U.S. stations, according to
Lloyd Burns, vice-president in charge of
international operations.
;
Screen Gems has named WUliam Hart, (
who has served as midwestern sales manager
for the syndication division since 1961,
eastern sales manager of Screen Gems
syndication, replacing Dan Goodman, who
is now du-ector of syndication sales, according
to Roger Seidelman, vice-president
in charge of syndication.
M
BOXOFFICE :: August 16, 1965
^
j

'Pussycat?' Grosses
Near Winnipeg Mark
WINNIPEG — Business generally continued
strong, up a shade from the previous
week despite the warm weather and
the long August 1 weekend holiday.
"What's New Pussycat?" did terrific business
at the Odeon and Odeon Drive-In,
grossing what was thought to be a new
weekly record locally for any satui-ation
booking. It shared top spot with the rock
and roll double bill of "Having a Wild
Weekend" and "Go Go Mania," which
had to yield to a previous commitment,
Elvis Pi-esley's "Tickle Me." The latter immediately
picked up the hot pace of its
predecessor and appears headed for a successful
run, too. Holdovers "Cat Ballou"
and "The Sound of Music" were both very
good and "The Sandpiper" ended its run
on a strong note.
Capitol The Sandpiper (MGM), 2nd wk,. Very Good
Gaiety Those Magnificent Men in Their
flying Machines (20th-Fox), 5th wk Good
Gorrick The Train (UA), 2nd wk Average
Kings The Sound of Music (20th-Fox),
I8th wk Very Good
Lyceum— Moving a Wild Weekend (WB);
Go Go Mania (Astral) .Excellent
Metropolitan Cat Ballou (Col), 3rd wk Very Good
Odeon What's New Pussycat? (UA) Excellent
Towne Le Gendarme de Saint Tropez
(Unitilm)
Fair
Out-of-Town Patrons Boost
Montreal First-Run Grosses
MONTREAL — Quality screen fare at
downtown theatres, consisting of an attractive
mixtm-e of long-run and new
product, di-ew good patronage from distant
points, along with a greater number of
tom-ists from south of the border. "What's
New Pussycat?" and "Strange Bedfellows"
were the new films competing with such
Montreal long-standing attractions as "My
Fail- Lady" and "Mary Poppins."
Atouette—My Fair Lady (WB), 41st wk Excellent
Avenue What's New Pussycat? (UA) Good
Copitol Von Ryan's Express (20th-Fox), 3rd wk. Good
Cinema Festival Bonono Peel (SR), IStti wk. ..Good
Cinema Place Ville Marie White Voices (SR),
3rd wk Excellent
The Monkey's Uncle
Dorvol (Salle
(E/U), 2nd
Doree)
wk Good
Dorval (Red Room) Strange Bedfellows (E/U) . .Good
Imperial The Hallelujah Trail (UA), 5th wk. . .Good
Kent One Potato, Two Potato (SR), 14th wk. Good
2nd
Palace—The
wk
Yellow Rolls-Royce (MGM),
Excellent
Loew's The Sandpiper (MGM), 6th wk Good
Porisien The Family Jewels (Para), 2nd wk. . .Good
Seville The Sound of Music (20th-Fox), 6th wk. Good
Westmount Mary Poppins (E/U), 26th wk Good
Two Newcomers, 3 Holdovers
Rate "Excellent' in Toronto
TORONTO — Grosses continued to be
heavy, with reruns predominating. "How to
Stuff a Wild Bikini" was reported excellent
at 11 houses, as were "Shenandoah" at
the Odeon Carlton, "What's New Pussycat?"
in its fifth week at the Odeon Hyland,
"Those Magnificent Men in Theii-
Flying Machines" at the Fairlawn and
"Bambole," a second week offering at the
Towne Cinema.
Capitol, Yorkdale, Northeast Murder Most Foul
(MGM) Very Good
Carlton Shenondoah (E/U) Excellent
Downtown (11 theatres) How to Stuff o
Wild Bikini (Astral) Excellent
Foirlown Those Magnificent Men in Their
Flying Machines (20th-Fox), 6th wk Excellent
Hylond— Whot's New Pussycat? (UA), 5th wk. Excellent
Internotional Zorbo the Greek (20th-Fox),
, 18th wk Fair
Suburban (12 theotres) Cot Ballou (Col), 2nd wk. Good
Towne Cinema Bombole (Col), 2nd wk Excellent
Stanley Baker and Juliet Prowse star in
Joseph E. Levine's "Dingaka," an Embassy
release.
BOXOFFICE :: August 16, 1965
Exhibition of Norman McLaren Films
Features Sixth Montreal Festival
MONTREAL — The International
Film
Festival, held at the Loew's Theatre from
Friday through Thmsday (6-12), included
the films of internationally known Noiinan
McLaren. The exhibition was presented
by La Cinematheque Canadienne, in collaboration
with the National Film Board
and I'Ass'n Francaise Pour la Diffusion du
Cinema.
The McLaien exhibition was the same as
that shown in June at the Animation Film
Festival in Annecy.
It was an astonishing exhibition, almost
fonnidable in its documentation. It revealed
technique and technical know-how
and offered clues as to how it's done and
introduced the artist McLaren, the man of
incredible imagination and resourcefulness
of poeti-y, music and humor.
McLaren has made 45 films. They have
shown in 53 countries and won 66 awards
in 15 years. In Canada, moviegoers have
not had many chances of seeing this filmmaker's
magic.
At the exhibition, one could see the
"rhythm chai"t," which served as a reminder
of the visual structure of "Mosaic,"
with its notes of music and colors and directions,
such as: "slow burst open," "small
square drifts," and "zoom back into
distance." Also shown were the stage directions
for "A Chairy Tale": "chair
Montreal Background
For Godbout Picture
MONTREAL—Jacques Godbout of the
National Film Board has started shooting
here, with the city as his set, NPB's latest
full-length featm-e film, starring Charles
Denner of Paris. Canadian actors in the
film include Andree Lachappelle, Jean
DucepF)e and an 11-year-old girl Francine
LandiT, all of Montreal.
The Windsor Hotel, various parks and
streets, a hospital, a carwash and other
Montreal sights and scenes foiin the natm-al
backdi-op of the 90-minute Fi-enchlanguage
featm-e, entitled "YUL 871."
Written by Godbout, the film is both an
Odyssey and a love story, its central character
is a European engineer who discovers
Montreal and himself in a 48-hour period.
Charles Denner was chosen for the part
after Godbout had seen him in two roles so
different, "I felt he could play anything
even what I wrote."
Denner's first film was Claude Chabrol's
"Landru" about a man of 50 who married
and bui'ned to death a score of women.
The second was "La Vie a L'Envers" in
which Denner played a schizophrenic,
about 30.
"YUL 871"—the initials are international
code for Montreal and 871 is an Air
Canada flight number—will take two
months to shoot. The National Film Board
never publicizes budgets, but Godbout said
the cost would be considered low in Em'ope
and impossible in the United States.
Godbout. a native of Montreal, joined
the Film Board in 1958. His job first was
enters," "chair joyous," "crawling chase,"
"catstroke push," "chair peeps at man."
The study of synthetic sound, the animation
of cutouts, the examples of painting
directly on film, the stills from "Neighbors,"
including one cruel shot that did
not appear in the finished film—all of
these were fascinating. However, one item
even more fascinating was McLaren's exploitation
in stereoscopy.
Also, the international film section of
the festival presented 23 feature films, with
emphasis on young filmmaJcers and their
first pictures.
The fu-sts are "Four in the Morning"
(England) by Anthony Simmons; "The Enchanted
Isles" (Portugal) by Carlos Vilardebo:
"Walk Over" (Poland) by Jerry
Skolimowski; "That Guy" (Russia) by
Vassili Choukchine; "An Unworthy Old
Woman" (Prance) by Rene Allio and "The
Age of Daydreaming" (Hungary) by
Istvan Szabo.
Those films, all different and original,
gave the spectator a new and interesting
look at the turn the motion picture industry
is taking in each of the countries.
A total of 126 new fUms were shown at
the seven-day festival, which honors Mc-
Laren. The festival, once again, had a
competitive Canadian-made film section,
apai-t from the many shorts and
documentaries.
translating English films into French. In
1960, he directed his first film—a half hourdocumentary
on the Ecole des Beaux-Arts
—and others were soon translating his
work into English. Included were films on
Canadian painter Paul-Emile Borduas, on
the Montreal's St. Henri slum district, on
actress-singer Pauline Julien. The most
recent "Huit Temoins" (Eight Witnesses)
about juvenile delinquency, was selected
^
(Continued on page K-4)
^flwon Qlts\{ouw!ien
WAHOO ft
the
ideal boxoffice attraction
to Increase business en your
"off-nights".
Write tocJay for complete
details.
ing or car capacity,
Be sure to give seat*
HOLLYWOOD AMUSEMENT CO.
3750 Oaklon St. Skokle, llllnotf
E-1

. . Paula
. . Trade
'
'
j
'
MONTREAL
Famous Players houses, have .joined forces
for a local drive with institutional adverj
fl
tising topped by the line "Kingston's The-
:
1
pearl S. Buck, world-famed author, Pulitzer
and Nobel prize winner, was in
Montreal for the Canadian premiere of
"Tlie Guide" for which she wrote the
screenplay. With producer-director TaC
Danielewski. she appeared at the Kent
Theatre where the film took over from
"One Potato. Two Potato" which had a
successful 14-week run . reports
indicate a late-fall Montreal premiere is
planned for the Italian-produced movie
"Pai-is- Vegas-Erotica" filmed in France,
Italy and Las Vegas. Canadian English-
F^'ench rights of the picture have been
purchased by a Montreal film-production
group headed by Johnny Ladoucem-.
.
Bertrand Frank, manager of Astral
F^lms. has resigned . . . Al Dubin, Toronto,
Warner Bros, publicity man. was a
visitor to the local office . . . Eddie White
of Warner Bros, postcarded his office colleagues
from Eiuope where he is traveling
dm-ing his holiday Angelesco.
secretary to Gordon Lightstone jr.. manager
of 20th Century-Fox. flew to Britain to
spend her annual holiday with her mother.
George Prahales-Panos, owner of the
System Theatre. St. Catherine Street West.
and Mrs. Panos received congratulations
on their becoming parents of a daughter . . .
Roger Chartrand. Meto-Goldwyn-Mayer
manager, has retm-ned fom a one-week
sales trip to the Lake St. Jolin district.
BEST THEATRE SUPPLY REG'D
4870 Saint Denis Street
Montreal 34
Tel, No. 842-6762
Can now serve you better from
larger quarters and extended
repair
Complete booth
Auditorium
seating
Marquee letters
department
equipment
Sound screens & Scope lenses
Extensive stock of replacement parts
Marquee letters & boards
^^smwrn/AUffi^
WATCH PROJECTION IMPROVE
with
ECHNIKOTE S
IT
SCREENS
SS
Now! - The Only ^5
ANTI-STATIC SCREEN ^
^^ XR-171 Pearl • Repels
^?^^^/////lll\V
Dust
Available from yaur outhorized
I Theotre EquipmenI Supply Deoler:
I Export—Amity International Distributors
ItiCHNIKOTt CORP. 63 Sgobring SI.. B'Hyn 31, N.Y.
E-2
Peter Dansercau, manager, Empire-
United and of Sovereign Films, has returned
from his annual holiday, which
comprised a fishing trip on Lake St. Francois
... Of the many on holidays were:
Archie Cohen. WB, manager; Romeo Goudreau.
Paramount, manager, to Cape Cod;
Ivan LaRoque, publicity department at
United Amusement Corp.; Eddy Yororsky,
booker at MGM, to La Tuque and Ste.
Adele with his family; Lise Bertrand, of
Paramount and Barbara Hatcher of Warner
Bros.
Production has started on a film intended
for Province of Quebec's pavilion
at the Montreal World's Pair of 1967. The
film will have two "stars." the rare metal
Columbium and Elaine Bedard. The film,
produced in Quebec's Gaspe peninsula,
will allow viewers to the fail- to admire the
beautiful Montreal television and screen
star and the rare metal, which is produced
in Oka district of Quebec, some 40 miles
west of Montreal.
Latest showing of English-language
films for children presented at the Montreal
Museum of Fine Arts for eight weeks
under the auspices of the National Film
Board, included "The Peep Show," "Dance
Square," "The Story of Cinderella," "The
Story of Peter the Potter." "The Story of
a Violin and Beaver Dam."
Work is progressing on the local motion
picture "Pas de Vacances Pour les Idoles"
starring a number of Montreal performers,
including television star Joel Denis. The
film, produced by Denis Herous, is scheduled
for its first presentation at Prance
Film's St. Denis Theatre the latter part of
October.
OTTAWA
Denald Theoret really went to town in
celetirating the first anniversary of
the Ski-Hi Drive-In at Alexandria in Eastern
Ontario. The special program for the
occasion consisted of five featui'es and two
cartoons which ran from dusk to dawn.
The di'iver of each automobile entering the
gate received a complimentary ticket for
a coming show. The Ski-Hi changes regular
programs on Thursday and Sunday.
Raymond Massey, the veteran actor,
was present at Port Hope, Ont., for the
funeral of his 49-year-old nephew Lionel,
a son of Right Hon. Vincent Massey, former
Governor-General of Canada at Ottawa.
The Canadian Government has invited
the Royal Winnipeg Ballet to give a performance
September 10 at the Famous
Players Capitol in Ottawa for the entertainment
of many delegates to the 54th
Inter-Parliamentary Union Conference
here.
Units of the Famous Players chain across
the country are making a special play on
the campaign "Summer Galaxy of Fine
Films" in celebration of the company's
45 years of entertainment. At Kingston,
Ont., the four theatres, Odeon as well as
atres Bring You the Very Best Film En-
,
tertaiiunent."
J. E. Jarbeau, a soldier, admitted throwing
a billiard ball through the screen of
the Sentre Theatre at Pembroke, Ont..
causing $500 damage. The accused pleaded
guilty in court at Pembroke and was given
a suspended sentence of six months when
his commanding officer said Jarbeau had a
first-class army record. However, Jarbeau
will pay for the damage.
Ottawa fans have yet to see "The Hallelujah
Ti-ail" at a local theatre but the
Imperial in Monti'eal, a distance of 110
miles from here, is making a bid for patronage
from Canada's Capital by using
advertising display space in the Ottawa
daily press.
Two theatres have gained success with
special afternoon shows for children. The
independent Centre in downtown Ottawa
teamed with the Auto-Sky for "Von Ryan's
Express" but had a kids' matinee featm-ing
"Lassie's Greatest Adventure." The Odeon
Elmdale featured "Robinson Crusoeland" in
the afternoon while holding "Shenandoah"
for a second week along with the Somerset
and Queensway for adults at regular per- i
formances.
"What's New Pussycat?" was good for
a sixth week at the Elgin and "Zorba the
Greek" took a seventh week at its companion
20th Centm'y theatre in Ottawa,
the Little Elgin. The roadshow feature,
"The Sound of Music," has had its seventh
week at the Nelson.
Two Eastern Ontario managers, Ernie
Smithies of the Kingston Capitol and J. R.
McLennan of the Capitol, Brockville, have
a record of 42 years service with Famous
Players.
'HELP!' Premiere Showcase
With Paid Previews in N.Y.
From Eastern Edition
NEW YORK—"HELP!" the second picture
starring the Beatles, will be the next
United Artists Premiere Showcase attraction,
including the Astor on Broadway and
the Trans-Lux East in Manhattan and 19
other theatres in Brooklyn, the Bronx,
Queens, Westchester, Nassau and New Jersey
starting late in August, according to
James R. Velde, UA vice-president. Velde
also said that two paid previews will be
held the night of Monday (23) at 6 and
8:30 p.m. at each theatre.
Advance sale of these tickets, which
guarantees the buyer a seat at the particular
preview, went on sale Wednesday
(11). All patrons buying an advance ticket
to the "HELP!" previews will also receive
a souvenir identification tag which reads:
"I needed HELP so I got my Beatle movie
ticket! Did you?"
"HELP!" opened in 250 national domestic
situations August 11 with each of
these openings also preceded by advanceticket,
guaranteed-seating preview performances
as part of the United Artists
national campaign.
"Days of Wine and Roses," a Warner re- *
lease; "How to Murder Your Wife," released
by United Artists and "The Greats
Race," a Warner release, were co-produced
by Jack Lemmon's Jalem Productions.
BOXOFFICE :: August 16, 1965

j
'
, HOLLYWOOD—Four
, mittees
{ M.
:
C.
,
General
'
'
and
!
chairman:
'
From
•
DETROIT—Animal
'
I
I
This
I
I
I
The
I
mile
1 Stanley
. . "Zorba
. . Tickets
Special Committees
Named by Academy
From Western Edition
more special comof
the Academy of Motion Picture
Arts and Sciences have been named by
Arthur Freed, president, bringing to nine
the number organized to date.
The committees are:
Foreign Language Film Award—Robert
W. Vogel, chairman; Louis Blaine, Macdonald
Carey, Rudi A. Fehr, Ely Levy, Roy
Metzler, Tony Navarro, Don Prince, Carl
Schaefer, Geoffrey M. Shurlock, Harry
Tytle, Rose Goldstein Zimanich.
Membership—Richard Murphy,
chairman; Hai-ry Brand, Carey and Hal
JElias.
Short Subjects Branch Executive—Elias
Tytle, co-chairmen ; Joseph Ansen,
Jack Kimiey, Leo S. Rosencrans, Adrian
Woolery.
I Writers Branch Executive — Murphy,
Warren Duff, Ivan Goff, Ernest
.Lehman, Edmund H. North, George Sea-
Daniel Taradash.
tton,
Animal Sequences Begin
On Booth's 'Brighty'
Eastern Edition
sequences featming
'the "hero," a small bm-ro, now are under
iway for "Brighty of the Grand Canyon,"
a production of Stephen F. Booth. Shooting
of all scenes with "human" actors has been
(completed for the film, which stars Joseph
Gotten.
is the first full-length production
,for Booth, who has produced fOms for
television and educational and industrial
use in the Detroit area for many years.
iThe feature is based on Marguerite Henry's
prize-winning children's book pubjlished
in 1953.
Production was delayed by location-work
'hazards in the Grand Canyon. Booth ex-
!plored the area and learned how to com-
;bat the logistics problems, including the
.absence of roads. Using a small work crew,
combined with mules and helicopters for
personnel and equipment transportation,
;he was able to set up location and begin
filming.
crew was in the canyon bottom, a
below the rim, for foui- weeks. There
Jwere more than 1,000 helicopter flights.
TORONTO
Ceveral local theatremen have been honored.
Employes of Famous Players theatres
gathered at the city's Park Plaza
Hotel to welcome new members into the
company's 25-Year Club. The gathering
represented close to 1 ,000 years of collective
service with the organization.
A Toronto reception has been given for
Kenneth Winckles, managing director of
the theatre division of the J. Aithm- Rank
Organization, dm-ing his recent annual
visit here. He was introduced to many of
the country's leading distribution and exhibition
executives by C. R. B. Salmon,
president of Odeon Theatres and the Rank
Organization of Canada, Ltd.
.
Few new bookings have turned up at
local houses, with the weather finally
warming up. However, drive-ins took advantage
of the Civic Holiday by offering
special four-feature programs on a Sunday.
However, a teenager's program, "Having a
Wild Weekend" and Go Go Mania."
moved into the Downtown and Midtown,
as well as several other neighborhood
houses and two drive-ins . "What's New
. .
Pussycat?" stays for a fifth week at the
Odeon Hyland the Greek"
has lasted for an 18th week at the International
Cinema . already have
gone on sale for the Beatles' featm'e,
"HELP!" to open at several local Odeon
houses.
The fourth annual sales drive by Astral
Films has been launched, and will i-un
for the next two months. All of the company's
six branches will participate in an
incentive bonus plan based on booking
volume.
BlATiFS PHOTO
8'' V 1 n'' SI 850 Pe' 1000 FOB Windsor
X \\J lO (Minimum Order 1,000 •
Check with Orderl
No Duty to Pay!
THEATRICAL ADVERTISING CO.
2310 Cas> Detroit 1, Mich.
In the first three drives, Toronto stood
under the leadership of Bill Tod, first
in 1962, third in 1963 and first again last
year. Montreal, headed by Bert Frank, was
first in 1963 and second the other two
years. Incidentally, Bert Frank has resigned
from Astral's Montreal office.
Hal WaUis' "The Sons of Katie Elder"
will come in for some unique promotion
at the Canadian National Exhibition here,
at which more than 3 million visitors are
expected in the 15-day period beginning
Friday ( 20 ) . Paramount Pictui'es has arranged
for the regular theatre trailer for
the John Wayne-Etean Martin western to
be shown over the exhibition's closedcircuit
television network daily, aroundthe-clock.
The trailer will be seen on TV
screens in every restaurant, plaza and
amusement center in the exhibition.
'Dingaka' Has Big Opening
From Eastern Edition
NEW YORK — Joseph E. Levine's
"Dingaka" registered an excellent openingday
gross of $19,938 at 22 RKO theatres
in Greater New York.
J. M. RICE and CO. LTD.
"Everything for the Theatre"
Ballantyne
Hilux
Sound Systems.
Anomorphic Lenses.
Williams Silver Screens.
New & Rebuilt Tlieatre Chairs.
EXPERT REPAIR DEPARTMENT
430 Kensington St.
Winnipeg 21. Man.
TU 8-7987
10029 Joiper Ave.
Edmonton, Alt*.
GA 2-8S02
'Seven Arts Names Carlin
iHead of European Sales
|From Eastern Edition
NEW YORK—Seven Arts Productions
J
jlnt'l has named Roger Carlin, who ori?anized
and headed MCA's television de-
|Partment from coast-to-coast, director of
;European sales, and Vicente Ramos, asisociated
with the Latin American Broad-
!:asting operation of Goar Mestre as New
j^ork representative, director of Latin
lAmerican sales for Seven Arts, according
|to W. Robert Rich, executive vice-president
,ind general manager of Seven Arts Television.
Jaffe, with Seven Arts for three
j^fears as executive assistant to Eliot Hy-
]nan, president, has been named director of
!^ew York programs to head up the com-
;3any's New York program development,
I:lich said.
Siari BOXOFFICE commg .
D 3 years for $10 (SAVE $5)
n 2 years for $8 (SAVE $2) D 1
n PAYMENT ENCLOSED Q SEND INVOICE
THEATRE
year for $5
These rates for U.S., Canada, Pan-America only. Other countries: $10 a year.
STREET ADDRESS
TOWN STATE ZIP NO
NAME
POSITION
BOXOFFICE - THE NATIONAL FILM
825 Van Brunt Blvd., Kansas City, Mo. 64124
WEEKLY
BOXOmCE :: August 16, 1965
K-3

I
New Aspect of Screening Now Major
Interest of Italy's Rossellini
MONTREALr—Roberto Rossellini, Italy's
celebrated film dii-ector. was in MonlreaJ to
act in a panel of judges for the Canadianmade
films festival held in conjunction
with the Sixth International Film Festival
at the Loew's Theatre August 6-12 inclusive.
Rossellini said on his arrival at Montreal
Airport from Ronie via Alitalia Airlines
that he has deserted the motion pictures
for what he called "something better."
"I have no interest in movies as they are
today." he said. "I am trying to do something
new: something educational."
It was a startling confession, since he
W'as to sp)end the week here judging the
merits of entries at the Canadian Film
Festival. However, the famous Italian
movie producer said he could do the job
objectively.
Rossellini said he looked foi-ward to viewing
the Canadian-made film festival.
Pi'izes for the entries were as high as
$2,000.
Rossellini said he lost interest in general
movies, which made his name a household
name in Europe, because "I was getting
nothing out of it."
United Artists Buy
Claude Jutra Film
MONTREAL—After two years of frustrating
search for distribution, world
rights for Montrealer Claude Jutra's film
"A Tout Pi-endre" have been sold to United
Ai'tists, one of the most important United
States film distributors.
Jutra sold the film on a percentage
basis—50 per cent of net profits—and received
a fail- advance, it was annomiced.
Proceeds wUl be split between him and
producer Robert Hershorn. The film cost
mider $100,000.
The 35-year-old Montreal filmmaker, a
freelance director for the National Film
Board, said in an intei-view that United
Artists also has expressed interest in
financing his next feature-length film.
In its French-language version, "A Tout
Prendre," an autobiographical love story
set in Montreal, was completed, despite
harassing financial and production difficulties,
in time for the 1963 Montreal Film
Festival. It quietly won first prize in the
Festival of Canadian-made films held in
conjunction with the international festival.
Although Montreal poet Leonard Cohen
was engaged to write an English version,
which was subsequently sold to Canadian
Broadcasting Corp., and although the film
picked up prizes in the United States and
abroad, the producer and director, both
fully occupied with other concerns, never
succeeded in selling it to a distributor.
Now, at last, said Jutra, the film will
have a full-scale promotional build-up in
the United States, with personal appearances
scheduled for himself and co-star
Johanne Harrelle, Montreal-born fashion
model now living in Paris, where between
He added: "I am very Interested in
bringing out a new aspect of screening. I
think I've already hit on a beginning. But
it's only a begiiuiing. It's a change I've
wanted to make for a long time."
However, change or no change, film fans
attending the international film festival
here had a chance to see one of Rossellini's
great achievements, "Francesco Guilliare
di Rio," a 1949 film regarded as a
classic within the wide Rossellini
repertoire.
It was Rcsellini's first time in Montreal.
He was scheduled to judge last year's competition
of Canadian-made films but could
not attend. He said he was particularly
interested in the technical achievements of
the Canadian-made films as he had heard
"many good things" about the movies made
in Canada and said he was "anxious to
get a first-hand view."
Rossellini said his visit to the Montreal
festival was contrary to his practice of not
attending other foreign film get-togethers.
"I am just not interested anymore; that's
all there is to it."
With Rossellini here was Italian producer
Moris Ergas and other officials of
Italian filmdom.
modeling assignments and other projects,
she is at work on a book.
The pictm-e was brought to the attention
of United Ai'tists, according to Jutra, by
Robert Hughes. New York filmmaker, who
won an Oscar for a film on the late Robert
Frost.
In New York, Hughes said he first saw
"A Tout Prendre" last summer at a Brattleboro,
Vt., seminar. He said it was Colin
Young, head of the Theatre Ai-ts Department
of the University of California at Los
Angeles, who brought the film to attention.
In review. Young previously had acclaimed
the picture in Film Quartely as one of
the great films of this
generation. In Montreal
in November for discussions with the
National Fibn Board. Hughes offered to
step out temporarily of his filmmaker's
role to act as Jutra's New York agent. "I
knew some people at UA and I told them
I thought this was an extraordinary film
and could appeal to art-house patrons and
perhaps a larger audience as well. They
agreed, and from now on, here's hoping,"
said Hughes.
Jutra, who has a starring role in this
autobiographical film, said he would be
interested in further acting assignments,
but "I'd like to do a few things of the
kind I can do well. My range as an actor
is very limited."
Cm-rently, Jutra is studying an offer
to teach in the Theatre Arts Department
at UCLA and is working to develop scripts
for the film projects UA plans to finance.
He has completed two assignments for
the National Film Board, an houi'-long
documentary on trends in education and
a short on the skateboard craze.
Among the enthusiastic acceptances by
the press of Columbia's "Cat Ballou" came
Newsweek's "A high-water mark in
comedy!"
Montreal Is Background
For Godbout Production
Continued from page K-li
for showing in this year's Montreal Inter-i
national Film Festival.
"YUL 871 is being made by the National
Film Board's Fi-ench section, following on
the heels of Pernand Dansereau's "Le
Fe.stin des Morts." The English section of
the NFB lags in making full-length features.
Don Owen's "Nobody Waved Goodbye"
expanded almost accidentally when it
was allowed to grow out of what had been
planned as a short documentary.
Godbout, in an interview, laid blame
for this lack of development to the English
press. He said French newspapers and
critics are vigorously in favor of feature
films. In contrast, when Canada's secrS'
tary of state Mam-ice Lamontagne an^
nounced there would be more English films
of feature length, the Winnipeg papers
attacked the idea. "They, among others,
the director said, "seemed to feel the NPB
had no business making features and that
Hollywood movies are good enough for
Canada."
He added: "Because they are in English,
Hollywood films are easily recognized as
foreign films in French Canada, so it's
easier to justify making oui- own."
Courier-Express Readies
Buffalo CATV System
From Eastern Edition
BUFFALO—A 400-foot antenna tower;
is being erected here by Courier Cable Co.,i
foiTTied to bring cable television to Greater
Buffalo. The company is a wholly owned
subsidiary of the Buffalo Com-ier-Express,
Inc., with William J. Conners ni as presi-;
dent. He also is president and publisher}
of the newspaper. The system is expected
to go into operation by early 1966.
By taking the signals received thi-ough
the system and carrying them to private
homes by coaxial cable, it will be possible
to obtain programing from TV stations
that normally are not received in this area.
Besides the local stations, programing
is to be received at these television stations:
Toronto, CBLT and CPTO; Rochester,
WROC, WHEC and WOKR; Hamilton,
Canada, CHCH, and Erie, Pa., WICU. Another
channel, not designated, will give
the news, time and weather information.
FM music also will be offered. Eventually,
it is expected to bring in some of the independent
New York stations by a micro-i
wave system.
Advertising for 'Boeing'
To Reach New Dimension
From Western Edition
HOLLYWOOD
A new dimension
I
in|
film advertising will be reached with Hal
Wallis' "Boeing. Boeing," the campaign for
which wiU highlight the measurements of
the thi-ee beauties appeai-ing opposite Jerry
Lewis and Tony Cui-tis in the Paramount
release.
Credits will read "Co-starring Dany Saval
j
(33-22-33), Chi-istiane Schmidtmer
(40-26-38) and Suzanna Leigh (34-23-34)."
Measurements of a fourth co-star in the
film, Thelma Ritter, are a closely guarded
secret and credited simply as "?-?-?)."
John Rich directed the Panavision-Technicolor
pictm-e, which will be released later
this year.
K-4 BOXOFFICE :: August 16, 1965

C»tU^iuc&»n, • Caujpmant • C»hceSiiefU. • mtUtdcnoAUA
rMOMRH
AUGUST
16, 1965
SECTION OF
BOXOFFICE
kooi of concessions stand of new 800-car Northeast Expressway Drive-ln Theatre of Georgia Theatre Co.,
Atlanta, is popular gathering spot tor families to eat. see picture on giant 52-foot by 126foot screen.

Old friend...
3 new friends
^^
^'^''nCfALLY SWEETtNtO
-2ifi^y CARBON ATED BEVERAGt
SPRITE-Crystal clear and naturally tart . .
the second largest and fastest growing
soft drink in its field.
TAB— Low in calories with robust flavor . .
the fastest growing soft drink in the country.
Coca-Cola", Coke", Sprite". "TAB", and "Fanta" are registered trade-marks of the coca. cola compamy.

Look at the advantages when you sell Sprite, TAB
and Fanta— all from The Coca-Cola Company—
along with Coca-Cola, the world's best selling soft
drink:
1.
One source of supply. One order to place. One wholesaler
to deal with.
2.
The finest quality in each drink. You know you can
depend on the quality of every product from The
Coca-Cola Company.
3.
Experienced service. Your local Representative for
Coca-Cola has an average of 12 years in the field.
He knows the soft drink business. He's the man to
call when you need help.
4.
Customer preference. More people ask for Coca-Cola
every day than any other soft drink. Sprite, TAB
and Fanta are fast becoming the most asked-for products
in their fields.
5.
The most advertising. Coca-Cola is the most widely
advertised single trade-marked product in the world.
Sprite, TAB and Fanta are promoted to consumers
by the third largest advertising budget in the soft
drink industry.
ipanta
ORANGE
ftNTA—A line of flavors with rich aroma and
t-te . . . Fanta Orange is the largest selling brand
o[ nge soft drink in the world.
(flita
brand products available in most areas.)
6.
Point-of-sale
and promotions. Hundreds of point-ofsale
pieces, displays and promotions are available.
Your Representative for Coca-Cola will help you select
the advertising best suited to your operation . . .
advertising that will stimulate peak sales and profits.
7.
The newest and finest
equipment. The most up-todate,
modern and complete line of equipment is available
through your Representative for Coca-Cola.
8.
Bigger profits. Sprite, TAB and Fanta are among the
When you
fastest growing soft drinks in their fields.
combine competitive pricing and the exciting selling
power of these brands with Coca-Cola, the world's
best selling soft drink, you've got four sure-fire moneymakers.
Need more convincing? Ask your local Representative
for Coca-Cola for the full story.
things go
better,!
Coke

ivn
AM
1
THBATRB
o n I
AUGUST 16, 1965
n t i
FcOOD AND REFRESHMENTS,
as the articles and photos in this issue
indicate, are increasingly important
factors in the planning, construction
and operation of drive-in and indoor
theatres.
In Atlanta, Georgia Theatre's new
800-car $400,000 Northeast Expressway
Drive-In Theatre features a 60-foot by
80-fcot colonial concessions building
designed and equipped to serve all patrons
in a 10-minute intermission, with
four to six persons working its
two-line
counter. And it also provides a rooftop
dining and picture-viewing area for
about 150 persons that is proving a
popular "gathering spot for entire families."
Details on GTC's innovationstudded
Northeast are presented in the
photo-story starting on page 6.
In Rochester, the new $500,000 1,200-
seat Loew's Theatre features a blueand-white-striped
canopied concessions
stand 19 feet wide and seven feet
deep. The rear wall is one-inch goldpainted
cork glued to plywood so as to
permit affixing of advertising displays.
Two ice drink vending machines and a
candy vending machine supplement
the stand. Story starts on page 12.
In Calgary, the new 1,050-car $500,-
000 Corral Drive-In accents its Western
motif with a 60-foot by 80-foot "Chuckwagon"
refreshments center. On peak
nights the "Chuckwagon" has nine to
1 1 concessions employes, including two
cashiers. Ronald Tiboni, manager, says
the Corral is the only drive-in in Calgary
serving pizzas and can turn out 16
pizzas in about four minutes with its
two ovens. Article and pictures start
on page 16.
In Lamesa, Tex., R. A. "Skeet" Noret's
Sky-Vue Drive-In has a special drivein
cafeteria window for customers who
just want "food to go." It's open during
the show, and "food-to-go" customers
don't need tickets! Noret considers
food service especially important in the
profit picture for small town theatres.
Page 35.
^
Georgia Theatre Co. Opens New "Colonial Showcase"— Northeast
Expressway Drive-In— in Atlanta; Concessions Building
Features Roof Dining, Films Genev/'eve Camp 6
"Totally New Concept" Highlights New $500,000 Loew's Theatre
in Loew's Theatre Ploza, Rochester 12
Family Films, Year-'Round Operation, "Chuckwagon" Keynote
Calgary's New $500,000 Western Style Corral Drive-in
Theatre 16
How to Obtain Maximum Screen Illumination; "Best Investment
in Picture Quality Is a Good Lens" Wesley Trout 24
"We Know Our Customers " Ticket Not Needed When It's Just
"Food to Go" at Sky-Vue, Lamesa, Tex Mable Guinan 35
The Legal Angle: "Safe Walkways" Required Between Parked
Car Areas and Concessions Buildings in
Drive-ins Norman Shigon 35
DEPARTMENTS:
Refreshment Service 6
Projection and Sound 24
Literature 31
New Equipment
and Developments 32
ON THE COVER
1^
(
Readers' Service Bureau 37
Advertisers' Index 37
About People
and Product 38
Georgia Theatres' new Northeast Expressway Drive-In Theatre,
in Atlanta, provides popular dining, picture-viewing facilities on
roof of its colonial-cohimned concessions building. Two six-footwide
stairs lead to roof from back and side doors of the 60-foot
by 80-foot building. Chairs, benches offer seating for about 150
persons. Extra large loud speakers are spotted all around rooftop
area, provide perfect sound for patrons.
CLYDE C. HALL, Managing Editor
The MODERN THEATRE is a bound-in section published each month in BOXOFFICE. Editorial
or general business correspondence should be addressed to Associated Publicotions, Inc., 825 Van
Brunt Blvd., Kansas City, Mo. 64124. Wesley Trout, Technical Editor; Eastern Representative:
D. M. Mersereau, 1270 Sixth Ave., Rockefeller Center, New York, N. Y, 10020.

What does it
take to increase the sale of
ice cream, candy, and cold drinks
without increasing labor costs?
COLD DRINKS-^ICE
CANDY
SNACKS
ICE CREAM
w:
W^
_l!,iilllli
f-i^»^l
'^luM
1000 POST-MIX
MERCHANDISER
525 CANDY
MERCHANDISER
Vendo Automatic Merchandisers!
ICE CREAM
VISI-VEND
Place them. Load them. Plug them in.
Vendo Automatic Merchandisers go to work
for you. Instantly. Automatically. Continuously.
In slack as well as high traffic periods.
Vendo Automatic Merchandisers are the
answer to supplementing your present concession
operation without any increase in
labor costs. Might even help you reduce
those costs!
Want to know how easy it is to put
Vendo Automatic Merchandisers in your
theatre? Just send us the coupon. We'll give
The Vendo Company
Marketing Services Division
1221 Baltimore Avenue
Kansas City, Missouri 64105
Please send me details on automatic merchandisers
for ice-cream, candy and cold drinks.
Name_
Firm
City
-State-
Telephone-
-Title-
Address-
you the answer by return mail.
WORLD HEADQUARTERS; 7400 East 12lh Street, Kansas City. Missouri 64126
Offices: Atlanta. Chicago. Cleveland, Dallas. Los Angeles. New York. Toronto. Canada
•OXOFnCE :
: August 16, 1965

**
,
Bridge across famous Peachtree
Creek leads to boxofiice of new
800-car Northeast Expressway
Driye-ln, Atlanta. Georgia
Theatre Co. stresses colonial
motit in the new oirer. Carriage
lights line bridge on both
sides, add beauty and safety to
roadways. Six-room manager's
house is under screen and entered
by door at right. Door on
left leads to manager's office.
Truck is assigned to dr'ne-in
by GTC.
A COLONIAL SHOWCASE' FOR ATLANTA
Colors, innovations, service feature Georgia Theatre Company's
New $400,000 800-car Northeast Expresstvay Drive-In Theatre.
By
GENEVIEVE CAMP
I^NOVATION is the word for the
800-car $400,000 Northeast Expressway
Drive-In Theatre of Georgia Theatre Co.,
in Atlanta. Incorporating in its design and
construction the know-how gleaned from
operating 28 other GTC drive-ins throughout
Georgia and from visiting countless
other airers, Jolin H. Stembler, GTC's
president, and E. E. Whitaker, GTC's executive
vice-president and operations manager,
have made it a beautiful circuit showcase
in a colonial motif.
The Northeast has a six-room home for
the manager and his family—plus an of-
fice, workshop, gai-age and storage space
under its 126-foot by 80-foot screen tower.
Its colonial -columned concessions building
provides a roof-top, picture-viewing dining
area, has curtains on its windows and no
steps. Its asphalt field has red speakers
with blue dome lights mounted on yeUow
standards and teardrops. At the entrance,
across famous Peachtree Creek, is a wide,
white bridge built to highway specifications—with
carriage lights on both sides of
the bridge, the roadway to the boxoffice
i
and the exit roadway. Its marquee, which
continues the colonial motif, has antebellum
style columns and is parallel to the
highway—Interstate 85. It has yellow fencing
with blue 10 watt bulbs spaced 10 feet
apart. Its 126-foot by 52-foot screen has
12-inch by 24-inch white shingles "which
require very little upkeep." It has a pickup
truck for helping patrons in stalled cars
,
and for theatre use.
"And we have the equipment to put the ,
best picture possible on our giant screen,"
Aerial view of GTC's new Northeast Expressway Driye-ln
shows manager's house under screen, boxoffice, concessions
house with rooftop seating, marquee, Peachtree Creek,
bridge built to highway specifications.
Large marquee is parallel to freeway, 1-85, and is the only
sign permitted close to the highway. Sign features oirer's
colonial motif, uses Bevelite 17 -inch, 24-inch letters to attract
attention of passing motorists.

I
'
]
Discussing
Projection room house has columns, too! Equipment
includes Simplex sound, Hertner generator (160 amps).
Simplex mechanisms, Strong lamps pulling 150 amps,
Bausch & Lomb and Kollmorgen lenses. Red Simplex
speakers with blue dome lights are mounted on yellow
{stands and teardrops.
says Whitaker. "It is designed for the best
iCinemaScope projection, with the picture
bleeding off the edges of the screen for the
best effect. With the right size lenses,
which we have installed in all of our projection
booths, this imijortant operation is
jsasy to regulate."
Whitaker is a believer in color and has
i?one to experts for ideas. "Our standards,
speakers and teardrops are colorful instead
Df the conventional," he says. "After consulting
with University of Georgia authorises,
I took their suggestions and we now
jse colors to match tha surrounding foliige
of the Northeast, which nestles in a
latural tree and foliage setting, where we
jictually carved it out of the woods."
MANAGER'S HOME ON PREMISES
the manager's house and ofi'ice
under the Northeast's screen tower,
'iVhitaker states: "We have found out that
t is important that the managers of our
flrive-ins live on the premises. There is a
lot of 'housekeeping' to be done in and
'iround an outdoor theatre—just as much
jis, if not more than, must be done for a
ijonventional theatre. We have, therefore,
nade it a practice to design our screen
iowers with comfortable living quarters for
lur managers. The managers are pleased
vith the arrangement, as they are always
lose to their families as well as to their
vork. And if emergencies arise in nonhowing
hours, the manager is right on
the spot to take care of them. The curtained
windows in the living quarters are
visible from tlie boxoffice. They provide a
'homey' toucli to our drive-ins—something
tiiat the patron appreciates."
Whitaker adds that each GTC drive-in
lias a pickup truck, bearing the theatre's
name, assigned to it and that the trucks
have been found to be "very handy and
versatile."
"If a patron can't start his automobile,"
says Whitaker, "the manager gets into the
truck and offers assistance. If it is battery
trouble, a cable from the truck battery to
the one in the automobile usually gets him
started and prevents a traffic complication.
If the patron's car is out oi gas, the manager
gets behind him in the pickup and
pushes him out of the theatre to a nearby
filling station. Each one of these trucks is
equipped with a stout 2xl2-inch redwood
board, which is bolted to the front bumper,
to facilitate any pushing operation needed.
And, of course, if something is required to
help the patron out of his car trouble, the
manager can get one of his aides to jump
into the pickup and run an errand. We do
not, of course, charge a penny for this
Columned concessions house provides rooftop dining,
picture-viewing area. Speakers surround railing. Windows
are curtained. Gentle slope of asphalt paving eliminates
need for any steps.
service, and we create a great deal of
goodwill."
The truck also proves Its value in theatre
maintenance, says Whitaker. Drive-ins require
as much constant care as fourwallers,
and this means that weeds and
grass must be fought continuously, he
stresses to the managers. The truck is
equipped with a power spray and a chemical
weed killer—one gallon of which makes
100 gallons of spray—is used. "Takes very
little time," says Whitaker. "if weeds are
not peiTnitted to start growing. Manager
either does it or supervises it."
Careful maintenance pays off in the
restrooms, too. Northeast's restrooms are
tiled completely top to bottom and are kept
spotless. "Writings on the wall" ai-e uncommon.
Whitaker feels that the cleanliness
tends to discourage this type of nuisance
vandalism.
The Northeast, which gets its name from
its location on the northeast leg of 1-85,
one of Atlanta's principal freeways, was
designed by Whitaker. Jim Thigpen, of
National Theatre Supply Co., and his arch-
Continued on page 10
"Two-entrance boxoffice
is
as colonial as we could
get it and still keep it
low," says Whitaker.
Columns protect ticketmen.
Popcorn is popped
in backroom behind
cashier, who can reach
through three sides.
"Lights out" signs are
yellow plastic with red
letters. Fences are yellow
with blue lights
spaced 10 feet opart.
lOXOFTICE : : August 16. 1965

EBtertbePeV*^^*
HERE'S A TRADE SWEEPSTAKES THAT'S EASY TO WIN . . . IF YOU KNOW SOMETHING ABOUT PEPSI AD 0*
This is all you need to know! Pepsi is moving a whole generation — millions of younger, richer, moract
people— toward you.with the most exciting, most complete advertising campaign America has evf sei
The Pepsi generation takes over TV! Your customers are watching more Pepsi-Cola commerciath
ever before— on 15 top-rated weekly shows. Plus the Pepsi-Cola Company-sponsored Miss Ameria Pi
eant—the biggest single TV show of them all. (Sixty-five million viewers every year!) And that':onl]
fraction of the total TV impact. Because local
heavier than the network campaign.
Pepsi-Cola Bottlers' TV schedules are actually fivtim
The Pepsi generation takes over magazines! With 122 ads in 19 magazines! Including top youtNai
zines that aim the Pepsi message directly at thirsty young America— your largest soft-drink cusime
The Pepsi generation takes over on the local
level! With thousands of big-space newspaper aq. PI
exciting saturation-schedule radio commercials that make every market"come alive"!
And when Pepsi promotes, old records tumble . . . profits soar! There's the just-completed $2,00,0
Shopping Spree. Biggest, most successful retail promotion in advertising history. And the ne M'
America "Matching Picture" Contest helps you tap the huge sales appeal of the Miss America Pagearits«
That's the story. NOW YOU'RE SET TO ENTER THE TRADESTAKES.
'
PCPSl-COLA" AND "PEPSI-' AHf TRADEMARKS OF PEPSI-COL* COMPANY, REG. U. 3, PAT. OFF © }3tb. PEP&t-COLA COMPArjy

. 'd
'-
i
'
Mssm
cup ^«"^°LVd\ce feature.
achine
Pepsi
iw)^ A"rmp;f^^^ti'coU com- '> „ j-,„g macn,.-= ^^^^, pepv
psi.
^''^'P'^rcU "(Model S20).
or Choice-VenQ u ^^ j,
v."*-'.r,i!;ped
M"«*'>^,:r"epen^'r„r""
t-"%Vpeproro>^-p;t
" ,e\ec3>-c,ea,
OFFICIAL ENTRY BLANK
lEE'S HOW TO ENTER. ANSWER THESE FOUR QUESTIONS AND YOU CAN WIN
All correct answers appear
in this advertisement.
ul);: 1. On this oliitisl enlry
in^.int your name and home ad-
«Jjif tille. company name and
JiriJiddress Allet you have fulled
(jest requiremenls below, tear
>"S 1
doited line and mad youf
•"Bij entry to Pepsi-Cola Xome
'« ;destahes. PO Bo* 631, New
•'^.[ 100«
l"| space provided, select the
f'wjiwer to each o( the lour ques
i"J 'each question, place a check
'"" K e space corresponding to the
iwsjju select No purchase reiired
.fiter,
I* t TOR innver 111 4 questions
ysoltenasyouwish Each eneon
an oldcial entry torm or
*n facsimile and must be
'Oaratcly Entries must he
by midniRht, September
'la and received by midmeht
'P'^'r20. 1965
'*"lect entries will participate in
'""[io determine winners Drawls
^le conducted by D L Blair
independent
judging
jn, whose decisions are linal
; pe Pfi« to a family
'hi:ome Alive'' Tradestahes rs
to employees and operators
of businesses which regularly sell or
vend soil drinks in the normal course
ol business operations Employees of
PepsiCola Company. Pepsi Cola Bottlers.
D L Blair Corporation, theit families
and their advertising agencies are
not eligible to enter Sweepstakes subject
to all federal, state, local and entrants
employment regulations Void
where prohibited by law
6. No substitutions will be made for
any prize offered Tai liability on prizes
will be the responsibility ol pn/e winners
Winners will be (lolilied by mail
within 30 days alter the oiler closes All
entries become the property ol Pepsi
Cola Company
1
2
The Pepsi-Cola Company-sponsored Miss America Pageant has TV's largest audience
every year. How many people watch it? CHECK ONE: 1. D 22 million
viewers. 2. D 44 million viewers. 3. D 65 million viewers.
You know that dynamic Pepsi-Cola commercials appear all
work TV shows. Do you know how many weekly TV shows?
2. D8. 3. ni5.
319
ONE: 1. a 80. 2. ni04. 3. D 122.
4
year long on top net-
CHECK ONE: 1. D4.
leading national magazines will carry how many exciting Pepsi ads? CHECK
Pepsi-Cola Bottlers' local TV commercials really work for you. Their schedules are
CHECK ONE : 1. D Less than the national schedule! 2. D Equal to the national
schedule! 3. D Five times greater than the national schedule!
Remember — you can find correct answers in this advertisement.
Mail completed entry to: PEPSI-COLA "COME ALIVE" TRADESTAKES. P.O. BOX S3I, NEW YORK. N.V. 10046.
Home Address-
City-
Company Name-
Title
Business Aflflress-
Cily « Slate

j
'
ODELI 'S
\BUTTER
CONCESSIONAIRE PACK
FOR BUTTER POPCORN .
^m 3«^t^jM«*
C
ORDER YOUR
SUPPLY NOW
99.80% PURE DAIRY CONCENTRATE
NO WATER— NO SOGGY POPCORN
NO WASTE • NO RANCIDITY • NO CURD
NEEDS NO REFRIGERATION
20% MORE VOLUME PER POUND
17 MORE SERVINGS PER POUND
HIGHEST SPREADING QUALITIES
ADVANCE BUTTERING NOW POSSIBLE
SAVES TIME • SPEEDS SERVICE
INCREASES SALES
MAKES MONEY . . . MONEY
your local
distrrbutor
.
. .MONEY
:ont«t lor . DAIRY SERVICE CO. INC.
1109 N 10811) Street
MILWAUKEE. WIS. 53228
ODHl CONCESSION SPfCIAlTIES CO.
INC.
PO. BOX -25?. CALDWEll. IDAHO 83605
In A Sign
Its
that
the Letters
make the
difference
1. DESIGNED TO SELL.
2. POSITIVE FASTENING.
3. MADE OF VIRGIN PLASTIC.
4. WIND RESISTANT
BACKGROUND.
^
COLONIAL
SHOWCASE
Continued from page 7
itect, Cecil Davis, made the plans. John
Roland is manager and Tom Pike supervisor.
It occupies 22 acres and is 15 miles
from town.
Georgia Theatre Co. operates seven additional
drive-ins in the Atlanta area and
21 others in Georgia. Atlanta alrers. In
addition to the Northeast, Include: North
and South Starlight (two screens, one entrance,
different shows and different starting
hours), Bolton, Bankhead, South Expressway,
Roosevelt and Forest Park.
GTC's four-wallers In Atlanta Include: the
first-run Lenox Square and Cobb Center
and subsequent-run Gordon, Plaza and
East Point, with the new first-run Greenbriar
set to open September 9. GTC also
opened the Daniel Village, in Augusta, recently,
and Is preparing to open the Westgate,
in Macon, and the Lanier, In Brunswick,
shortly. In addition, the circuit owns
and operates hardtops In 22 other Georgia
locations.
Under guidance of Stembler, who is a
former president of Theatre Owners of
America, and Whltaker, GTC has emphasized
modem conveniences In the circuit's
12 new drive-ins, so as to provide patrons
v/ith the newest ideas and Innovations that
will cater to his comfort and pleasure. The
circuit has. In addition, updated, remodeled
and refurbished the older locations, so as
to make them modern in every respect.
INNOVATION Is the word for the
Northeast's food and refreshments operation,
also. The 60 by 80-foot air conditioned
colonial-styled concessions building
is designed and equipped to serve all
patrons during a 10-minute intermission.
It has curtains on the windows. It can be
reached without any steps up or down,
due to the gentle slope of the surrounding
asphalt paving. Its roof is a gathering
spot for families to eat, drink and see the
picture. It doesn't serve hamburgers or Ice
cream. It doesn't "stock" cigarettes; they
are provided by dispensers Installed by
vending machine companies. It Is located
to one side and to the rear of the theatre
area, so as not to Interfere with the sightline
of any ramp and to speed the traffic
flow.
"Drive-in patrons want food fast," says
Whltaker. "They make up their minds
fast, If proper signs made of bright plastic
tell them what's available and the price.
That is why we're proud of our 10-minute
intermissions."
All serving is cafeteria style, he adds.
with double lines and four to six persons
working in the space between the counters.
Dividing entrances between the hot foods
(beet and pork barbecue sandwiches, hot
dogs, pizza, french fries) and the cold help
speed the service still more. They make it
unnecessary for persons wanting only cold
food and drinks to stand In the slower line
with those wanting hot foods. The cold
food and drink patrons can pass right
through the dividers. One cashier handles
the checkouts.
The rooftop "dining area" has a seating
capacity for about 150 patrons. It has 12
tables, with two wooden benches each.j
Each table accommodates eight persons.
In addition there are iron benches each
of which seats five persons. The roof is.
reached by fire escape type stairs i from
the back and side doors of the building.
These steps are six feet wide. Extra i
large
speakers, placed on the •
rail all around the
roof, provide perfect sound. Many customers
come to the Northeast early, park;
close to the concessions building, get a i
snack, and then go to the rooftop to enjoy
:
their snack, the picture and the cool
j
breezes.
AUTOMATIC ICE MAKERS "MUST"
Automatic Ice makers are a "must."
says Whltaker. He feels any other tee is
rarely the right size, often is not clean and
has a tendency to be unavailable "when
you need It most." He also has Installed two
four-foot exhaust fans to help keep the
air clear In the concessions building. Although
the concessions building is air
conditioned, he explains, the moment the
doors are opened during the program
1
break
and the crowds rush in. the air condition- .
ing "Is for the birds."
Top sandwich prices are 35 cents. Cold
drinks are 10. 20 and 30 cents. Candies
are 10 cents and up.
Commenting on the Northeast's "no
hamburger" policy, Whltaker says the
reasons are: "(1) more speed and (2) dogs
make more money." We have found, he
explains, that "hot dogs are all patrons
desire and hamburger lovers like hot dogs
just as well, especially If there are no hamburgers.
Dogs also make more profit. Dogs
are easily prepared—always the right heat,
not too rare, not too done, none left over
for spoilage." He adds: "Our new drlve-ln.s
— 12 of them—don't sell hamburgers. No
complaints."
CREDITS:
Changeable Letters: Bevelite
Drink Dispensers: Dole, Selmtx
Generator: Hertner
7ce Maker: Scotsman
Lamps: Strong
Lenses: Bausch & Lome. Kollmorgen
Popcorn Machines: Star
Projectors: Simplex
Refrigerators : General Electric
Screen: Steel, Inc.
Sound: Simplex
Sveakers: Simplex
Steamers: Star
Warmers: Sunbeam
MFG.
CO.
PLASTIC CHANGEABLE LETTERS
4801 PACIFIC BLVD. VERNON, CALIF.
distributed by
NATIONAL THEATRE SUPPLY CO.
Ten-minute intermission
serves everyone, then
trailers "hit screen" for
stragglers. Two - line
counters, dividing entrances
between hot and
cold foods speed service,
four to six persons work
between counters.
:-.,..
•---•"•4
1
SI' 1* '*
10
W ''^^^

i
*
OXOFnCE :: August 16, 1965 11

Mete l,200-8eat, free-standing Loew's, in Loetv's Theatre Plaza, Rochester, reported to
be prototype of 30 new Loeiv theatres. Spacious, inviting foyer-lounge is shown above.
Totally New Concept' Highlights
New $500,000 Loews in Rochester
Reported the prototype for 30
new Loew's theatres on the drawing
boards or now building, the new 1,200-seat
Loew's, in American Colonial design, is the
focal point of the 13-acre Loew's Theatre
Plaza, on Monroe Avenue, in Rochester, N.Y,
Located opposite the Pittsford Plaza Shopping
Center, the free-standing, 16,400-
square-foot structure is of steel, concrete,
concrete block and brick construction, with
brick panels framed in "Granolux"—a synthetic
stone simulating granite. A number
of specialty shops, including a restaurant,
border the theatre and are connected by
a common arcade. An illuminated paved
parking area accommodates 1,100 cars.
Rein Rabakukk is managing director and
William Trambukis is division director.
Gerry Diamond and Lloyd Jacobs, directors
of engineering for Loew's Theatres, Inc.,
New York, sui>ervised the construction.
Two Century all-purpose projectors with
interchangeable heads permit projection of
70mm or 35mm films. The Hurley screen
is 28 feet high and 60 feet wide. The adjustable
screen frame can be curved to any
degree and can be tailored to accommodate
Cinerama and all wide-screen proc-
Continued on page 14
Griggs seats are royal blue, spaced 40
inches back to back, staggered for unimpeded
view of screen from any location.
Concessions stand is 19 feet wide, seven
feet deep. Rear wall is gold -painted cork.
Canopy is blue-white striped duck. Candy
vending machine by Vendo, ice-drink
venders by Seeburg. Stein Woodcraft stand.
12

Everywhere, people are asking for
Diet-Rite Cola. Delicious taste is
you can serve
diet-rite cola
America's Number 1
low-calorie cola
...at your
fountain.
the reason why. And now, Diet-Rite
Cola is available in syrup form.
No sugar at all in Diet-Rite . . . and
less than one calorie per serving.
But there's plenty of pleasure
. . . and profit ... by the cupful.
Cash in on America's swing
to Diet-Rite Cola.
Columbus, Georgia
Crown.Cola Co.
Other fine products: Royal Crown Cola / Nehi / Upper 10 / Par-T-Pak.
3XOFFICE : : August 16, 1965 13

i
!
#
BURT
LANCASTER
I
TRAIN Eiiiiiiitb.
New, free-standing !,200-seo(
Loew's Theatre is focal point of
13 acre Loew's Theatre Plaza,
in Rochester, NY. The luxurious
$500,000 theatre has 16,400
square feet, lighted parking
area for over 1,100 cars.
I
i
NEW LOEW S IN ROCHESTER
Continued from page 12
esses. The curved traverse curtain operates
automatically by remote control on tracks.
Automatically operated screen maskings
can be instantly adjusted to fit any aspect
ratio. The 10-channel transistorized sound
system (Century -Altec* will reproduce
either magnetic or optica! film sound
tracks. Surround auditorium speakers
complement a battery of giant screen
speakers. Speakers are by Altec-Lansing.
Lenses are by Bausch & Lomb and lamp
houses by Ashcraft.
An outstanding feature of the new theatre
is its imaginative interior design. Conceived
by Joseph Schuler, Rochester, it is
said to represent a totally new concept.
"For the past several years," says Ernest
Emerling, Loew's vice-president for advertising
and publicity, "the trend in theatre
decoration has been toward utmost simplicity—with
traveler theatre curtain, side
walls and seats of a single color. Schuler
has broken away from the monotones and
created a carpet design—a striated pattern
of royal blue, green and black—which was
carried out on the big theatre curtain and
complemented on the side walls of the
auditorium. The design runs lengthwise of
the aisles and picks right up in the theatre
curtain. With the exception of the giant
mural running across the foyer—which is
in black, white and grey—the wall fabrics
pick up the unusual colors on the carpet.
of the auditorium to the rear. A special
kelly green is used over the exits. Ceiling
is midnight blue.
The 1,200 Griggs seats are spaced 40
inches back-to-back and staggered so as
to permit an unimpeded view of the screen
from any location. They are of foam rubber
and helical spring construction, with
modern end standards and built-in aisle
lights. Upholstery is in a royal blue, texture-finished
heavy duty nylon.
The conventional boxoffice has been
abandoned in favor of the continental
counter-desk idea. The new Loew's uses
a two-position open counter. It also provides
a regular ticket window for reserved
seat engagements, where ticket racks are
necessary. A double set of clear glass doors
and transoms separates the outside area
from the ticket-selling area and the foyerlounge.
Walls in the foyer-lounge are treated in
black, royal blue and blue-purple vinyl.
This is used not only for its textural softness
but also for practicability. It is reported
virtually indestructible. White ceilings
house black canopy lights similar to
those on a star's dressing room mirror.
A curved wall, 13 feet by 75 feet, separates
the foyer from the auditorium and
features a hand painted mural in black and
white. This depicts symbols and character
studies associated with the movie industry.
Components were based on material made
available from the Eastman House archives.
A large curved section of the foyer
is also devoted to an art gallery for displj
of the work of local artists. The dispU
will be changed with each new movie pn
gram. Joseph Schuler will act as curate
A curved, vinyl-padded bench, with
pagoda-type beam design in cherry woo
allows leisurely inspection of painting
CREDITS:
Air Conditioning : York
Architect: George E. Yurchison
Butter Dispenser: Supurdisplay
Carpeting: Callaway
Concessions Stand: Stein Woodcraft
General Contractor : Werner Spitz
Ice Cream Cabinets: Bally
Interior Designer: Joseph Schuler
Lamps: Ashcraft
Lenses: Bausch & Lome
Marquee Letters: Adler
Projection Equipment Supplier: Capitc
Motion Picture Supply
Projectors: Century
Screen: Hurley
Screen Frame: Malone
Tracks: Automatic Devices
Traverse Curtain: Weiss
Seats: Griggs
Signs: Empire Neon Lights
Soil Engineering : Pact Technical ServicI
Sound: Altec
Vending Machines (Candy) : Vendo
Vending Machines (Drinks) : Seeburg
Vending Machines (General Merchandise)
Mechanical Servants
Vinyl: Hexter
I
NO STAGE UNDER SCREEN
There is no stage under the screen. A
continuation of the foyer carpeting is
carried into the auditorium and runs right
up to the bottom of the traverse curtain.
The carpeted apron area in front of the
giant screen will be used for special events,
such as personal appearances. The design
enhances still more the feeling of space in
the auditorium, whxh is 130 feet long, 100
feet wide and 36 feet high.
Side walls of the auditorium are treated
in specally colored burlap-type fabric with
cherry wood stripping between. Colors of
the fabric panels alternate from the front
fi
^ * »\».
rp^vKyg»,«
Hand-painted mural in black and white
feature of curved 13-foot by 75-foot wc
separating foyer from auditorium in n£
Loew's. Mural depicts symbols, charoct
studies associated with movie industry. Foyi
also features an art gallrey.
Spacious, inviting auditorium and comfortable
seating are evident in architect's sketch.
There is no stage under screen. Carpeting
runs right up to base of traverse curtain.
Apron in front of screen is used for special
events. Auditorium is 130 feet long, 100
feet wide, 36 feet high. Walls are specially
treated with fabric.

J_
i
more'n more call for the "Proven Profit Package"
1
the
Dispensers
SERV-O-MAT. . .
f ul ly automatic
butter dispenser
. . . new, modern,
efficient and durable
.. . Trigger
touch bar efficiently
dispenses
controlled portions
of hot butter.
the Deluxe Butter Server
lighted ... low cost, manually operated
for small volume locations ... controlled
heat.
2
the
Buttercups
with VITA-GLAZE*
in the nation's
most sought after,
3 sizes. Wax free,
leak-proof ... in
in
the familiar
brown and yellow.
Name Brand, BUT-
TERCUP'-? Imitated
but never duplicated.
O'YM
inia
'U^H
the Sales Accessories
INTERMISSION TRAILER —
BUTTERCUP.
Giant 24" Plastic Replica in Brown
and Yellow (illuminated).
35mm, Color by Technicolor, Hollywood
produced 40 second power
packed entertainment selling
Complete, Free Catalog,
illustrated to show sales getting
display items... the way to increased
volume without increased
overhead and sales attendents. A
complete profit line.
* VITA-GLAZE
developed for exclusive use on BUTTERCUPS!?. The paper
coating that prevents leaking and has that appealing
"satin-soft" finish.
1109 NORTH MAYFAIR ROAD
MILWAUKEE, WISCONSIN 53226
: 'XOFFICE
:
: August 16, 1965 15

Calgary's new $500,-
000 Corral Drive- In
Theatre
features
Western motif, uses
log and corral fencing.
Six miles from
the Calgary city hall,
it occupies 18 acres,
uses electric in-car
heaters for year-
'r ou n d
Aluminum
operation.
siding
screen has paint
baked on, is 120
feet wide by 50 feet
high and is said to
be the only one of
its
kind in the world.
Family films, Year-'Round
Operation for New $500,000
Back of Corral's giant screen has name o*
theatre painted in Western style letters. Four
lane boxoffice is made of simulated logs.
Corral fence is in foreground, log fence
around tower.
Corral Drive-In in Calgary
Concessions building for Corral is called "The Chuckwagon" and is 60 feet by 80 feet.
Building is of prestressed concrete and has no pillars or posts in main concourse. Bright
colors— yellow, gold, red — are used throughout.
Corral has Ccniu:j projection equipment. Ashcraft
lamps, Ballantyne mix sound system.
Installation by General Sound, Jim Zagol (left),
Ronald Tiboni, airer's manager.
Overall view of Calgary's new Corral Drive-ln. Concessions building in center is 455 feet
from the screen. Exit and fencing appear in foreground. Speakers, in-car heaters, junctioi
boxes are by Drive-ln Theatre Manufacturing Co.
16 The MODERN THEATRE SECTION

I
1 The
The New Corral
^/ NE OF THE MOST MODERN drivens
in Canada, the new $500,000 1,050-caiporral
Drive-In Theatre, in Calgary, Alta.,
|)perates 365 days a year, claims the only
licreen of its kind in the world and proides
family entertainment only. Parent
company is the Southwood Drive-In
jjimited headed by M. W. Zahorchak, who
'Use opened and still operates Canada's
I'irst drive-in theatre, the Canadian, in St.
Catherines. Ont. J. H. Solway and C. S.
^osen. both of Toronto, are company vicejresident
and treasurer, respectively. Syd
pniderman, Calgary branch manager for
\stral Films, is the company's director and
[lupervisor. Ronald P. Tiboni. of Brant-
|Vood. Ont., is the Corral's manager.
The Corral is located on the "main cross-
I'oads": at 114th Avenue and the Macleod
irrail—six miles from city hall. It occupies
,l8 acres and has facilities for an additional
iOO speakers. It features a Western theme.
jn keeping with the Calgary tradition. This
'ncludes log ticket booths and log fencing
the boxoffice. marquee and stockades at
'it
i.he entranceway. and corral type fencing
i;urrounding the theatre. "Corral Drive-In
Theatre" is painted on the back of the
:.20-foot by 50-foot screen in Western style.
Attendants dress in Western garb. And the
L800-square-foot concessions building, reoorted
one of the most modern of any theitre
in Canada, is called "The Chuckvagon."
Corral was especially built and de-
I
Continued on following page
Attendants in the Corral's "Chuckwagon" refreshment center dress Western style, include two
cashiers and seven to nine other employes on peak nights. Service is cafeteria style. Menu
sign is overhead. Ceiling is pre-cast concrete in double-T design. Equipment includes K-Way
Soda Factory, Cretors popcorn machine. Server Products butter server, Frigidaire ice maker,
Star warmers, Moffat grill.
During Your Rush-Hour Periods . . .
IME IS MONEYi
And Minutes Mean Profit Dollars!
Can Be Served In Seconds!
wti^m
Requires No Special Attention • No E
As Needed • Absolutely No Waste To
very specia'
stimating Demand, Just Open |^5'
Cut Your Gross • Plus this Jjjt
i GENUINE Barbecue cooked Jft
for long, lazy hours over open pits. Its outstanding flavor wins customers y*;»5?f
insta ntly, and KEEPS THEM! JlihlS
FOR FULL INFORMATION, CONTACT YOUR DISTRIBUTOR OR WRITE 3":;;:i;-:tJ53t|f|(^|5«
CASTLEBERRY'S FOOD COMPANY - BOX 1010 - AUGUSTA, GEORGIA
llOXOFTICE : : August 16, 1965 17

mm
IM
CORRAL
DRIVE-IN-CALGARY
Continued from preceding page
signed for year- 'round operation and is the
first of its kind in Calgary, It has installed
"Circle 'R' "' electric in-car heaters
made by Drive-In Theatre Manufacturing
Co. Thirty miles of wiring were used in the
installation, in over three miles of ditch,
Model 93 Hot Food Warmer
(or foods requiring moist
heat. Variable heat control
Blower circulates warm air
, . , keeps sandwiches and
snacks hot and tasty. Illuminated
color transparency top
for eye appeal.
HOT FOOD
HYPO'S SALES
Modern MANLEY Self
Service Food Warmers
• Speed Handling
• Lower Costs
• Increase Profits
thiTo feet underground. The Corral features
the heaters as a free convenience in
its advertising and also in "Good Evening
Polks" cards which it distributes to patrons
entering the airer. Five hundred heaters
have been installed. They are indicated by
a red light on the Corral's "Circlite" junction
boxes. A green light indicates no
heater at a particular location. The
"Circlite" junction boxes were also made
,
Model 94 Hot Food Warmer.
Heated by dry. forced air
Thermostatically controlled it
Keeps food hot . popcorn
crisp and tasty. Illuminated
color transparency top
by Drlve-In Theatre Manufacturing Co.
What about .snow? Tiboni says It presents
problems, but these are taken care
of by planning. "We bring in a grader and
move all the snow to the ends of each
ramp," he explains. "We do not use the
last several speakers on each I'amp. only
those closer to the center. The snow can
be piled up here for some time until we get
too much. Then it is hauled away off the
property. It is important to have it taken
away soon enough, so as not to cause any
excess water problems when the snow
begins to melt.
"As for
cars getting to the speakers, the
snow is usually no problem. This is because
the tops of the ramps are usually
bare or have very little snow. And as for
getting to the theatre, we are still in the
city I'mits, and all roads are kept clear."
Commenting on the Corral's year-'round
operating policy, Tiboni says: "We are open
every night of the week, seven days a week.
We canjiot have Sunday shows, so we have
a Sunday 'Midnite Show.' It has been found
[beginning TOMORROW!
I
cww^l,
Manley Food Warmers are designed to move customers quickly through the
line. Everything you have to sell is reached faster . . . easier. Your old equipment
can be used with these new units. Write for complete information and
a free copy of our Serv-O-Ramic catalog.
MANLEY, INC.
1920 Wyandotte, Kansas City, Mo. 64141 • Toronto, Ontario, Canada
FFY'S FAMILY OF FAMOUS FOIL BAGS
Designed for your carry-out trade ^
Affracfive 2-co/or
sfock imprints for
• Ice Cream
• Barbecued Meats
•
Chinese Food
•
Sandwiches
Hot Dogs
• Hamburgers
• Left-overs
Other designs and
special imprints
available.
FREE SAMPLES
tnt^
JIFFY
MANUFACTURING COMPANY
HILLSIDE • NEW JERSEY
Your Greatest Single Source for Insulated Bags
r^nRS
i^'YOlWl'lE.AS-WARM AS IN,YOUR

I
I
I
main
Self-service counter in Corral's "Chuckwagon" is custom-built of Formica. Airer /s
Calgary's only drive-in serving pizza, has two ovens which each can cook eight pizzas,
eight inches in diameter, in about four minutes.
i
'these films. Restricted Adult means no one
;under the age of 18 years is allowed to see
'this type of film."
The Corral accordingly caters to families
lin Calgary and the Midnapore, High River,
JTurner Valley, Black Diamond, Nanton and
lOkotoks districts to the south. "We want
'families as patrons," says Sniderman. "And
'we are planning a children's playground for
;the younger ones." The playground will be
ilocated directly behind the refresliment
{center, Tiboni adds, and will be 80 feet by
!lOO
feet.
The Corral's concessions building,
which is called "The Chuckwagon," is 60
feet by 80 feet and located in the center
lof the area. Tlie building is of pre-stressed
concrete and has no pillars or posts in the
concourse. Bright colors with spe-
|Cial eye-appeal are used throughout. Yeljlow,
gold and red are the main colors used.
|The custom built self-service counter is
imade of Formica. It is open only during
Ithe show. On peak nights there are nine
Ito U concessions employes, including two
[cashiers.
"We are Calgary's only drive-in serving
'pizza," says Tiboni. "We are supplied out
of Toronto by Origena Pizza Crust Co. The
Wrusts are already made up and kept
jfrozen. We add everything else. We have
:a special pizza sauce mix, which is supplied
lalong with the special cheeses. Our big
Jselling point on this item is freshly made
\pizsa. We have two Blodgett ovens. Our
iPizzas are eight inches in diameter. Each
'oven will hold eight pizzas. The temperajture
is kept at 650-700 degrees and will
icook a pizza in four minutes. Most im-
portant, of course, our pizzas are all prepared
in advance. We stack them in 12's
for storage in plastic bags and keep them
frozen or under refrigeration.
"We do not featui-e any cold weather
foods. We have, though, just introduced a
chicken dinner and shrimp rolls in addition
to our French fries. We are, again, the
only drive-in selling any of these items."
CREDITS:
Architect: John S. Graham & Associates
Butter Server: Server Products
Coffee Brewer: Cory
Coffee Warmers: Cory
Consulting Professional Engineers: Underwood
McClellan & Associates
Deep Fryers: Frymaster
Fencing: F. McKinnon & Sons
General Contractor: Bayker Construction
Grill: Moffat
Heaters: Drive-In Theatre Mfg.
Ice Maker: Frigidaire
Junction Boxes: Drive-In Theatre Mfg.
Lamps: Ashcraft
Lenses: Hilux
Overhead Warmers: Star
Painting. Decorating: Quigley Decorating
Pizza Ovens: Blodgett
Popcorn Machine: Cretors
Projectors: Century
Screen: Aluminum Company of Canada
(ALCO)
Screen Covering: Robertson Irwin
Self -Service Warmers: Star
Screen Foundations: Burns & Dutton
Soda Equipment : K-Way Dispensing
Sound: Ballantyne
Speakers: Drive-In Theatre Mfg.
Tower Erection: Hodgson's Steel
KEEP YOUR POPCORN MACHINE SPARKLING CLEAN
For all-steel
keules
WITH
Cretors ki
For aluminum
:ETTLE CLEANERS
For outside of
kettles and
machines
Cretors
& ca*tvp&tuf.
SINCE 1885
14 Hopcorn BIdg.. Nashville, Tenn
Factory:
Chicago. Illinois
WRITE FOR FOLDER
30X0FFICE :: August 16. 1965 19

You can't make
a better choice,
or find a wider one
The luxury you're looking for in theatre chairs is here in
American Seating's Stellar Series.
They are luxuriously comfortable. They introduce crisp, contemporary
lines to theatre seating. They end a 25-year stereotype
in style. And they are as new as they look.
American Seating's Stellar theatre chair is the first one styled
for your theatre alone without costly custom work— the only
chair offering you a choice of every element of design.
Fabrics, aisle standards, seats, backs, widths, mountings— all
can be chosen freely to fit
the setting. Colors, textures, shapes,
sizes—you can pick them, or, your designer or architect can
work with them all.
The idea? To make theatre seating an integral part of theatre
design. The key to it is choice—and the Stellar Series gives you
virtually custom choice at far less than custom cost.
Want details? Write Department B for literature.
AMERICAN
® SEATING
The standard by which all public seating is measured
GRAND RAPIDS, MICHIGAN 49502
20 The MODERN THEATRE SECTIO^

'ose the look you like. The Soil-Guard (shown ri,ght, above) is optional.
/
THE Stellar series
by American Seating

i^
nobody makes
better theatre chairs
than AMERICAN
. SEATING
ssss
and there's no better
place to buy them than /f^
\^/
Why does NTS sell
so many American Seating chairs?
Because we do more than sell. Your NTS man is not just
a salesman, he's a theatre man. He knows your problems
and your needs. If you need chairs, for example, he'll sit
down with you and help you choose the right chair for
your theatre.
He'll show you a complete line of American Seating
chairs and suggest styles that theatres like yours have
found practical. He'll give you the best chair at the best
price on the market. And he'll take care of delivery,
layout and installation as well as arrange for an extended
payment plan.
If you're in the market for theatre chairs, talk to the
man who does more than just sell chairs. Talk to
your theatre man
— your National
^^ IMational
theatre man. \aJ4^^ THEATRE SUPPLY COMPANY
Subiidnry of General Precoion Equipment Corporatior)
^QD^
BRANCHES FROM COAST TO COAST • HOME OFFICE, 50 PROSPECT AVENUE, TARRYTOWN, NEW YORK • PHONE MEDFORD 1-6200
22
The MODERN THEATRE SECTIOr

Krueger Is Named Regional
Vice-President for
NAC
Ronald P. Krueger.
president of the Fred
Wehrenberg Theatres.
St. Louis, has
been named a regional
vice-president for
the National Ass'n of
^H|L. l^ Concessionaires, says
iJHL^'*^^ Edward S. Redstone.
^^j^B|^,^^ NAC president.
^^^^^^^^^^ Krueger. who a
i^^^^^ d'^^^H \^^^^^ '^ei^^^i'
concessionaire
NAC's
seg-
R. P. Krueger ment, will represent
Region 4 for NAC.
This includes Iowa, Minnesota. Missouri.
Nebraska and North and South Dakota. He
is the third generation to operate the 59-
year-old Fred Wehrenberg circuit,
which is
said to have pioneered motion picture theatres
in the St. Louis area. Ki'ueger is on
the advisory council of the Theatre Owners
of America; a dii'ector of the South Side
YMCA and a member of the Scottish Rite.
Tuscan Lodge, Moolah Temple Shrine and
Chamber of Commerce in St. Louis. He
attended Westminster College, Fulton, Mo.
Industry Trade Show Now
Sold Out; New Products
Session Is Scheduled
With 80 firms having displays in 127
booths, a complete sell out of exhibit space
is announced for the 1965 Motion Picture
and Concessions Industries Tiade Show
October 27-30 at the Ambassador Hotel,
Los Angeles. And fiiTns that are introducing
completely new items of equipment,
products and services have been invited by
Andrew S. Bei-wick Jr.. National A.ss'n of
Concessionaires convention program chairman,
to participate in an opening day session
on "What's New in the Market Place."
Purpose of the session on the NAC convention
program, it is reported, is to fully
acquaint theatre owners and concessionaires
attending the trade show and concurrent
conventions of the Theatre Owners
of America. Theatre Equipment and
Supply Manufacturers Ass'n and NAC with
new equipment, product, services and other
innovations being currently introduced.
Dr Pepper 6-Month Earnings
Set New Record; Gain 25%
Dr Pepper per share earnings jumped 25
per cent in the first half of 1965 over the
all-time high earnings for the same period
last year, says Wesby R. Parker, chairman
and president. National syrup sales for the
period also increased nearly 13 per cent
over the first six months of 1964. Net earnings
for the first half of 1965 were $1,034,-
099 as compared to $817,729 a year ago.
Per share earnings after taxes were 70
cents for the period on 1.473.030 shares as
compared to 56 cents per share on 1,453,230
shares for the same period last year.
A September 1 dividend of 20 cents a
share was announced by the board of directors.
This is reported to be the firm's
143rd consecutive quarterly dividend. The
board also announced plans for introduction
of two new products. These are
"Hustle," a high protein, vitamin and
mineral enriched milk product, and an ice
cream topping featuring the Dr Pepper
flavor. Dr Pepper's national syrup sales for
July also set a new high mark with an increase
of nearly 8 per cent over the same
month last year, says Parker. This is the
51st consecutive monthly increase, he adds,
and makes a cumulative gain for the year
of nearly 12 per cent over the first seven
months of 1964.

"Best investment in
picture
THERE'S ONLY
ONE FORMULA FOR
GENUINE VALUE...
quality is a good lens . .
."
HOW TO OBTAIN
MAXIMUM SCREEN
ILLUMINATION
By
WESLEY TROUT
Equipment ^ Maintenance + ^/^
In theatre equipment, like most things in life, you get what
you pay for. Experience proves that quality products,
properly installed and serviced, at fair prices, is the only
formula for genuine value. You get genuine value from
your TEDA theatre equipment dealer. Call him.
The Queen Feature Service
Pembrex Theatre Supply Corp.
B. f. Shearer ol Cahf.
Western Service and Supply, Inc.
Roy Smith Company
Capitol City Supply Co , tnc.
Abbott Theatre Equip. Co.
Massachusetts Theatre Equip. Co.
Ringold Theatre Equip. Co.
Quality Theatre Supply
Charlotte Theatre Supply
Independent Theatre Supply Co.
WilKin Theatre Supply Co.
Ohio Theatre Supply Co.
Oklahoma Theatre Supply Co.
West Coast Theatre Service
Hardin Theatre Supply Co.
Lou Walters Sates and Service
Southwestern Theatre Equip. Co.
S. F. Burns and Co.
Harry Melcher Enterprises
Moore Theatre Equip, Co.
Best Theatre Supply Reg'd.
Birmingham, Ala.
Los Angeles, Calif.
San Francisco, Cah(.
Denver, Colo.
Jacksonville, Fla.
Atlanta, Ga.
Chicago, III.
Boston, Mass.
Grand Rapids, Mich.
Omaha, Neb.
Charlotte, N. C.
Charlotte, N. C.
Charlotte. N. C.
Cleveland. Ohio
Oklahoma City. Okla.
Portland, Ore.
Dallas. Texas
Dallas, Texas
Houston, Texas
Seattle, Wash,
Milwaukee. Wise.
Charleston. W. Va.
Montreal, Canada
John P. Filbert Co
.
B, F. Shearer Co.
Inc.
Pacific Theatre Equip, Co.
Joe Hornstein, Inc.
Dixie Theatre Service and Supply
Wil-Kin Theatre Supply, Inc.
Des Moines Theatre Supply Co.
Theatre Equip Co.
Minneapolis Theatre Equip. Co.
Joe Hornstein, Inc.
Dixie Theatre Supply Co.
Standard Theatre Supply Co.
Standard Theatre Supply Co.
Jones Projector Cofp.
B. F. Shearer Co.
American Theatre Supply
Modern Sales and Service
El Paso Theatre Equip. Co.
Perdue Cinema Service
B F Shearer Co.
Charleston Theatre Supply Co.
Western Service and Supply. Inc.
General Sound & Theatre Equip. Ltd.
Los Angeles. Calif,
Los Angeles, Calif.
San Francisco, Calif.
Miami. Fla.
Albany, Ga,
Atlanta. Ga.
Des Moines, Iowa
Detroit. Mich.
Minneapolis, Minn.
New York, N. Y.
Charlotte, N. C.
Charlotte, N. C.
Greensboro, N. C.
Cuyahoga Falls, Ohio
Portland, Ore.
Sioux Falls, S Oak.
Dallas, Texas
El Paso. Texas
Roanoke, Va.
Seattle, Wash,
Charleston. W. Va.
Salt Lake City, Utah
Toronto, Canada
VW
E STILL FIND
, «> j MANY THEATRES nOt
L 'JpH^ obtaining maximum
t ^ screen illumination
for various reason
that could be easily
corrected. Tliere are
also many hardtop
Wesley
Trout
and outdoor theatres
that should install
larger lamps
for
satisfactory
screen illumination
First, we find thai
the reason for poor screen light may bi
due to improper alignment of the optica!
system. Second, the distance from the
center of the reflector to the film plane
is not according to manufacturer's
recommendation; therefore, there is considerable
loss of light and falling off of
the light from center to edge. If thr
recommended distance is approximately
32 inches, this distance should be maintained—minus
or plus 2 or 3 inches. In
some cases, a special nose on the front of
the lamp may have to be installed in order
to secure the correct distance.
You may be surprised, if yom- lamp is not
at correct distance, what effect proper adjusting
and distance will make in your
screen light. Have you ever checked it for
distance? Why not secure maximum light
output and good overall screen illumination?
Your patrons will certainly appreciate
looking at the optimum screen image
that your equipment is capable of
delivering.
THEATRE EQUIPMENT DEALERS ASSOCIATION
REFLECTOR
ALIGNMENT
^r> EVERYONE CAN NOW ENJOY WINTER
DRIVE-IN THEATRES!
INCAR HEATERS FOR WINTER PROFIT! CIRCLE
PUTS THE HEAT THROUGHOUT THE CAR
PROVEN AND TESTED • SAFE • EFFICIENT • FAST HEATING
AVAILABLE IN 500, 600, 750-800, 1,000 WATTS
CALL YOUR THEATRl SUPPLY DBALIR NOW. OR WRITE TO-
Drive-In Theatre Manufacturing Co.
709 NORTH 6TH STREET
FA 1-3978
KANSAS CITY,
KANSAS
In order to secure perfect alignment of
the reflector, film plane and projection
lens, it may be necessary to use shims
under the lamp. Most lamps can be easily
adjusted by leveling screws.
Newer "fast" projection lenses have a
larger diameter, so that the reflector has
been increased in diameter and moved forward,
thus throwing more light at a wider
angle. Heat shields and shutter openings
had to be enlarged in order to obtain the
full output of the increased light from considerably
larger reflectors than were used
10 to 15 years ago. Early model projector
mechanism should be checked for obstructions
that may block passage of light.
We have "preached" the need of more
light in drive-in theatres a long time.
May we also point out many drive-ins
i
should maintain their screen better and
Continued on page 26
24 The MODERN THEATRE SECTION

projectors
are everywhere at the Fair
educating, intriguing and entertaining
ijLv
Laman Kodak Pavilion
i irelco AA II 70/ 35mm Projectors
>u(/ied by Reevesound Company, Inc.
General Motors Pavilion
10 Noreico 16mm Projectors
Supplied by Reevesound Company, /nc.
Bell System Pavilion
65 Noreico 16mm Projectors
Supplied by Reevesound Company, Inc.
.".-,»< sai»'5»'st»**i«
,^ I
| '; iHil'it|;il
>le|York State Pavilion
! r'reico Super Pulse-Lite 35mm Projectors
iuflred to Coleman Productions. Inc.
ty 9gna-Tech Electronic Co . Inc.
Power and Light Pavilion
5 Noreico Pulse-Lite 35mm Projectors
Supplied by Reevesound Company. Inc.
Spanish Pavilion
2 Noreico 35mm Projectors
Supplied by National Theatre Supply Company
Nofico 16mm Projector
Suf'/ed by Reevesound Company, /nc.
Churchill Exhibit
Noreico 16mm Projector
Supplied by Jerome Menell Company, Inc.
Travelers Insurance Pavilion
Noreico 35mm Projector
Supplied by Reevesound Company. Inc.
--ii.Hii Pavilion
'^",co AA II 70,'35mm Projector
Suqed by National Theatre Supply Company
Du Pont Pavilion
2 Noreico AA II 70;35mm Projectors
Supplied by National Theatre Supply Company
General Cigar Pavilion
Noreico 16mm Projector
Supplied by Reevesound Company. Inc.
NORTH AMERICAN PHILIPS COMPANY, INC., MOTION PICTURE EQUIPMENT DIVISION, 100 EAST 42nd STREET. NEW YORK. N. Y. 10017
i

Mk
WE'VE m^.
MODERNIZED THE
THEATRE
TICKET I
Our new Automaticket ST2x1 issues a single flat strip
of 1 to 5 tickets. Takes only a second to stub. And any
hand-tearing is easily spotted. This helps eliminate palming,
especially if tickets are collected in an Automaticket
Stub Rod Control Box. So here's just the ticket to make
new theatres all new. Or add a modern
touch fo older ones. Ask your dealer for
a sample strip of new 2x1 's.
CONTROL SYSTEMS
GENERAL REGISTER COMPANY Cockeysvtlle. Maryland
A DIVISION or UNIVERSAL CONTROLS. INC
MAXIMUM SCREEN
ILLUMINATION
Continued from page 2*
have it refinished, if it is of the paintec
type surface, at least every two years. Ir
some localities it should be refinished every
year.
;
The picture mu.st be bright enough tcl
be seen comfortably. Many pictures, we
know, have very dark scenes and not toc|
much can be done to make them brighter'
but in many situations we find more light}
would help. Moreover, a brilliant image'
will bring out more beauty of coloredi
prints and make better contrast in black!
and white prints.
{
ACHIEVING "PERFECT PICTURE"
Along with brilliant illumination, contrast
is an important factor in projecting,
a picture that is "easy to look at." By'
contrast is meant a picture with crisp,
sparkling highlights and rich, deep
shadows free from "grayed-out" or "mud-i
died" effects often associated with a cheap
projection lens that is not anti-coated. In
order to achieve the desired "perfect" picture,
(1) the projection room must be
equipped with high quality projection lenses:

"Just recently we completed installation of two
STRONG FUTURA II Lamps with the STRONG Bi-
Power Silicon Rectifier and two water pumps for tlie
water cooled positive jaws. Both lamps work like a
charm. They're easy to clean and stay clean longer
than any lamps I've
run. We are getting 25% more
light on the screen. Carbon consumption has been reduced
by a big percentage. The lamps are beautiful.
There are many more things that I
lamps and all of it is good."
like about these
W. C. Mathews, Projectionist
Shades Mt. Drive-In Theatre,
Birmingham, Ala., Member
of lATSE & MPMO Local 236
(Shown af left in picture with
Carl Wesler, Jr., Manager)
Such compliments make one blush
The Strong Electric Corp., • 11 City Park Avenue • Toledo. Ohio 43601
pxomcE :
: August 16, 1965
27

Wk
28
FOCAL LENGTHS!
See Kollmorgen for l%"and below
FOCAL LENGTHS!
See Kollmorgen for 11" and beyond
Now, Kollmorgen offers you the widest
range of theater lenses, in speeds and
focal length extremes. For extra short,
e.f. range, the telescopic BX294 series
has no equal. This series has 7 items in
focal lengths of 1%", VM", 2", 2Vi",
2%" and 3". These superior lenses,
with built-in telescope adapters, bring
you the benefits of longer back focus,
larger rear aperture, sharper focus and
more complete overall corrections. Get
all the facts. Ask your equipment dealer
for latest information on Kollmorgen
Projection lenses for 1965 or write us.
CORPORATION
NORTHAMPTON MASSACHUSETTS
America s Number J Source
of Optimum Image Quality
MAXIMUM SCREEN
ILLUMINATION
Continued from page 26
atres do. however, use /, 1.8 or //1.9 and
obtain fairly sharp image, provided the
lens is one of the modern types. New theatre
installations should have several sets
of projection lens—namely. //2.4. //I.9.
/ 1.7 and //1. 8 —and should select the
speed and type best suited for brilliant
picture for both widescreen and Cinema-
Scope projection, assuring the .same satisfactory
illumination for either ratio. Lens
manufacturers and theatre supply dealers
will be happy to supply these for your selection.
SELECTING PROJECTION LENSES
Before we proceed further in discussion
of various types of projection lenses to
fit \arious situations, let us tell you about
the lens speeds that were selected for the
new Gaylynn Theatre, which opened May
27 in Houston. The Gaylynn projects to a
deep-curved Cinerama screen of 74 Va foot
chord and 34 '2 foot high, at a distance
of 159 feet i20-feet sc'-een depth). Using
specially tested lenses of differing speeds,
the result was a 70mm picture of 71 foot
chord. Cinemascope pictm'e of 67 foot
chord, and 35mm flat picture of 54 foot
chord, and all at the same center illumination.
Lens speeds are //2.4, f/1.9 and
/ 1.7x. In the latter case, a new Kollmorgen
adjustable Magna-com was used on an
//1.7 lens for the combination of sharpness,
speed, and rapid aperture plate fitting.
Furnishing an assortment of 20 projection
lenses to achieve the proper size, focus
and illuminatioii, was Glenn Berggren of
Kollmorgen Corp. The object of such a
large assortment of projection lenses was
to select speeds that would give good overall
screen illumination — plus the same
screen brightness—for the various screen
ratios. This was achieved using the above
lens speeds before the theatre opened.
This can also be accomplished in many
theatres that need more light for flat pictui-es.
SHORT FOCAL LENGTH LENS
Changes in theatre concept have created
new demands on theatre equipment. In
the lens field, the major area of attention
has been to short focal length lenses and
to lenses of greater stability and focus
sharpness. Manufacturers have now met
this demand, and one can now obtain a
much sharper focused image with greatly
improved short-focal projection lenses in
nearly all situations.
In recent years, the trend has been to
wider and wider pictui-es in indoor and
under-the-sky theatres. This was accelerated
by the general use of anamorphic
lenses and by the use of 70mm projection.
New light sources for projection have been
developed with higher and more uniform
illumination.
The earlier screens of 30 years ago were
in the 20- and 30-foot size, with a few
larger in de luxe theatres. These have now
swelled to the 40- and 50-foot range and
Continued on page 30
DON'T LOSE
SUMMER PROFITS
THIS WINTER!
INSTALL CIRCLE
IN-CAR
HEATER
CAN SOLVE
THE COLD
NON-PROFIT WINTER SEASON
PROVEN SAFE • EFFICIENT
FAST HEATING • PUTS THE
HEAT THROUGHOUT THE CAR
Call your theatre supply dealer now. Or write.
Drive-In
Theatre Mfg. Co.
709 NO. 6TH ST. KANSAS CITY, KANSAS
FA 1-3978
flSHCRflfl
SUPER CORE-LITE
CORE-LITE
CINEX SPECIAL
35/70
PROJECTION LAMPS
AND HIGH -REACTANCE
MULTI- PHASE RECTIFIERS
•
World's Standard
of
Projection Excellence
WANT MORE INFORMATION .
.
.?
Send us the handy Readers' Service Bureou
Coupon on page 37, in this Issue. It's easy. And
postage is paid.
The MODERN THEATRE SECTIOI

ART BALDWIN, theatre man
Art Baldwin has probably sold enough theatre
chairs to seat everybody in Hollywood. Enough
carpet to cover an airport. Enough projectors
to outfit every theatre in the country called "The
Strand." And enough drive-in speakers to put
one in every car in the Yankee Stadium
parking lot.
He's sold everything that goes on, inside or
outside the four walls of a theatre. And he's
sold a lot of it. Thirty years worth. So he knows
what he's talking about when he's talking
theatres. And how to make them more attractive,
more efficient, more profitable.
Art heads up our New York office. But you don't
have to come to New York to find a man who
looks at theatre problems from your point of view.
Just call or visit any NTS branch and you'll
find a man of Art's calibre to look out for your
best interests.
A National
Art Baldwin's a theatre man ... a National
theatre man.
THEATRE SUPPLY COMPANY
Subsidiary of General Precision Equipment Corporation
BRANCHES COAST TO COAST • HOME OFFICE, 50 PROSPECT AVENUE. TARRYTOWN, NEW YORK • PHONE MEDFORD 1-6200
B KOFnCE :
: August 16. 1965 29

J
MAXIMUM SCREEN
ILLUMINATION
Continued from page 28
a few in the 60- to 70-foot size. The trend
has continued on in recent years, and we
now have screens of 65. 70. 75. and over
100 feet in size. In addition, 70mm projection
and Cinemascope projection have
made possible satisfactory projection with
high powered arc lamps and greatly improved
projection lenses. Manufactmers
of projection lamps and projection lenses
have certainly met the challenge for more
screen illumination for greater screen area
in drive-ins and de luxe indoor theatres.
And there has been a continued improvement
in lenses for increasing light and
better picture definition, even with shortfocal
length lenses.
For better projection, it is of the utmost
importance that the picture projected have
good overall focus. Better definition in recent
years has been obtained from more
highly developed optical glass in lenses
ani from added refinements in lens manufacture.
Now modern makes of projection
lenses have sharp enough definition, flatness
of field, and freedom from color
fringes.
The short focal length lens is a boon to
the architect in the modern theatre concept.
There are some problems, however,
in its use in some cases. It should be understood
that a shorter focal length lens
witliin a given series has a smaller aperture.
Entrant and exit angles of these
lenses are wider than tho.se of longer equivalent
focus.
Curved surfaces are more critical, more
steeply curved and with the entire assembly
closer to the film. Being closer to the film,
the slight changes of the focus knob have
a greater percentage effect relative to the
film. This greater effect is responsible for
the more critical focus. Another factor is the
lens speed, which, in a properly designed
lens, will admit light at a wider angle.
This wider angle adds to the problems of
achieving sharp focus, of course. Primarily,
the problem stems from the short focal
relationship of film and lens, not to the
design or speed of the lens. To prove this,
experience has witnessed the exchange of
a normal lens of a specified speed with that
of a faster lens, but with a built-in magnilier
iKoUmorgen built-in Magna-com magnifier),
using a longer focal length backup
lens. When fui'ther from the film, the
entire result is less critical, and depth of
focus is restored.
DEPTH OF FOCUS FACTORS
Note: Theoretically depth of focus is
related primarily to speed, but in practice
it is also related to closeness to film, due
to film buckling in gate. The greater the
distance from the film (lens), the more
HM*IIJ1rfti;f!Timi Full
CALI CARBON COUPLERS
Let You Burn All the Carbon
"They're Expendable"
The most popular corbon saver. Used by more
theatrei than ALL other makes COMBINED.
Per Hundred, postpoid: Not Pocked in
Mixed Sixes.
6A/ORKS
4(35 W. LAKE ST., CHICAGO 44. ILL.
TELEPHONE—AREA 312—ES 8-1(36
Stable the picture quality, edge to edt
say optical e.xperts.
Use of short focal lenses is necessafor
35mm widescreen projection in new
theatres: short focal lenses are now ava
able in l^ii-inch focal length and will d
liver a picture that will have satisfacto
focus sharpness. Again, one should ke
in mind, when short focal lenses are oi
ployed, they are critical to focus but l
projectionist can, by being on the j(
maintain, in most situations good pi
ture definition with high quality leii-si
GOOD OVERALL FOCUS
|
Using short focal lenses necessitati
having a mechanism equipped with
I
heavy lens mount, so that the lens wi
be held rigid in order to maintain a go|
overall focus. Many poor definition pro]
lems have been traced to poorly construe)
ed lens mounts and the lens barrel ni
held rigid. The lens holder should be maso
that it will envelop almost all of ti
lens barrel and have a strong clampii
aiTangement for holding the lens tlgi
and free of vibration. Most modern pr
jectors have a one-piece clamp for belt
optical alignment. The accui'acy of alig:
ment, both in lens clamp and one-pie,
lens barrel, is essential to good pictu,
definition and easier focusing. Mode
projector mechanisms are equipped wi,
vei-y fine focusing mechanism, so that o
can secure a sharp focused image.
Early pictures were shown in total dar
ness. and many screens had a large blai
area paitited flat black around them. Tl:
produced a brilliant picture, due to tl
large black border and small pictui'e are
Today, however, the auditorium has sul
dued lighting and widescreen projectio
This makes it necessary to use ( 1 ) mo
powerful projection lamps, i2) lenses th
help increase the light output and i'
high gain screen surfaces, but still w
duce pictures without glare that can I
viewed comfortably by the patron. The!
has also been some improvement in shu
ter design and higher speed Intermittei
movements — producing increased seres
illumination. In addition, rapid strid^
have been made by carbon manufacture
in making carbons that also produce mo
and better light.
MATCH REFLECTOR, LENS SPEED
We do not want to overlook that fa
that the limit has about been reached
the trend toward "faster" projection lens
and the fact that faster lenses are mo:
critical to focus in many situations. In
provement has been made in the quali'
and speed of reflectors in arc lamps. Tl
speed of reflector and lenses should 1
"matched" as closely as possible for sati:
factoi-y results. The speed of reflectors
generally printed on the reflector for re..
erence.
,
When pmxhasing new lenses, it is a

I
The
I rated
I
St
I
Bevelite
I
1
Gold
i
I
Drive-In
If
|:iould be stored in a box or parts cabinet
hen not in the projector. Never set your
namorphic or widescreen lenses on the
rojection room floor—as some projeconlsts
do—when not in the projector,
mproper cleaning of lens sm-face can
iuse damage. Using any kind of cloth is
ad practice for cleaning lenses always
se a good lens tissue mid lens cleaner.
Never open a modem projection lens, as
, is hermetically sealed to exclude oil
:nd dust from getting into the interior
(f the lens ban-el. If oil ever does seep
I for some reason or other, obtain a loaner
•cm yom- local theatre supply dealer and
?nd the damaged one to the factory for
?pair. The factory will repair, clean, adjst
and reseal it at a reasonable cost.
'^on't attempt to do it yourself, as you
nay completely ruin it.
best investment in picture quality
[i a good lens—one of the latest types
with all its wonderful improvements in
design and high quality optical glass.
Compared to the mcrease in light, overall
perfect definition and better contrast, the
investment should be considered small and
will pay dividends at the boxoffice.
We have found many new theatres
could have avoided poor pictme sharpness
for months, if they had first made some
test trials a week or two before their opening
day—trying several sets of lenses before
making the final selection for even
screen illumination for widescreen. Cinemascope
and 70mm projection. Leading
lens manufacturers will always cooperate
with a selection of lenses to pick from,
via their representative in youi- state, or
send a factory expert with a wide assortment
of various speeds, etc. to fit your
theatre. It will pay off and you will be
assm-ed of an outstanding picture presentation
when your theatre opens.
The following concerns have recently
[
kled copies of interesting descriptive literature
with the Modern Theatre Informa-
'on Bureau. Readers who wish copies may
Main them promptly by using the Readers'
\ervice Bureau coupon in this issue of
I'he Modern Theatre.
replacement parts. Section 4 has data on
Drive-in's in-car heaters, boxoffice heaters
and replacement parts. Section 5 provides
data on planned directional lighting—outdoor,
indoor, replacement parts and lamps.
Section 6 provides information on booth
equipment, boxoffice accessories, marquee
letters and accessories, playground equipment
and screen towers. Section 7 contains
data on maintenance supplies, exterior and
interior paint, screen paint and ladders.
Eprad, Inc., is offering a new brochure
n its new "P-1000" all-transistor power
jraplifier designed specifically for drive-in
aeatres and also a 10-page theatre price
1st on its products. The "P-1000" is de-
,:ribed as a 200 watt, wide range, low disortion,
all transistor power amplifier with
peak audio power of 475 watts. It
|i said to be capable of handling over 1,000
Irive-in speakers. Eprad's theatre price
includes data on boxoffice cash con-
'•ol systems, "Car-Chek" replacement
arts, counters, burglar alarms, motor
generator sets, all-transistor optical sound
Amplifiers, all-transistor drive-in power
lOiplifiers, transistor 6-4-1 amplifier sound
'ystems, drive-in speakers, speaker re-
'lacement parts for Eprad and other
^peakers, junction boxes, directional and
jamp Ighting and heaters.
Manufacturing Co. has available
a new illustrated catalog on its backrounds
and changeable letters. The book-
I't
also includes information on Bevelite's
jew plastic "Script" and "Italic Capital
letters" and its new improved standard
|lock letters, installation instructions and
|!chnical data on Bevelite backgrounds and
!iangeable letters, a marquee survey sheet
itid a price hst.
I
^
Medal Products Co. offers a
pamphlet on how to handle more snack bar
|istomers and realize more profits by conisntrating
on "maximum profit" snack
ems. Included in the suggested "big six"
|re: popcorn, sno-kones, cotton candy,
firmelcom, candy apples and cold drinks.
Theatre Manufacturing Co.
i-fers a new 48 -page illustrated catalog and
Irice list. The booklet contains seven
ibbed sections. Sections 1, 2 and 3 con-
;iin information on Drive-in's, RCA and
iiher brand speakers, junction boxes and
S.O.S. Photo Cine Optics, Inc. is offering
a new 228-page catalog describing almost
6,000 items used in the motion picture
and TV industries. It is divided into 23 sections
and features a cross section reference
index. A "Technical Bookshelf" section
contains over 300 titles.
Magnasync Corp. has available a new 24-
page catalog of its complete line of motion
picture sound recording and re-recording
systems and accessories.
National Automatic Merchandising
Ass'N has just published its 1965 edition of
the "Blue Book of Automatic Merchandising."
Termed a complete directory of companies
serving the $3.5 billion automatic
vending industry, the 218-page book provides
information, including officers'
names, on 176 vending machine manufacturers;
400 vendable product suppliers;
,

New Ramp-Directional Lighting Line
For Drive-Ins Introduced by Eprad
A complete product line of new ramp and
directional lighting signs for drive-ln theatres
is now being Introduced by Eprad,
Inc. Three basic models are Included. The
"Kleanklt," as the new product Is called. Is
reported specifically designed for use with
these delicate reflectors. Lee Artoe says it
contains harmless but effective solutions
and powder that cannot scratch or mar
the surface.
with a meat mix, lettuce and a tangy tac
sauce. There is no food loss, the firm add'
New 'SpaceSover' Makes 10 Gallons
An Hour of Soft-Serve, Sherbets
Designed for operators with limited
counter space, the new Sweden Freezer
"SpaceSaver" will produce 10 gallons per
houi- of soft-serve, sherbets or other
frozen desserts, says the firm. The stainless
steel unit is 14% inches wide and 26
inches deep. A finger lift of the gate
plunger automatically starts the dasher
motor and dispenses product. It has no
switches, levers or valves requiring
manipulation or attention.
"Econ-O-Llte" ramp marker and aisle
light is of cast aluminum, painted blue
hammertone. It has an aluminum legend
panel painted white with contrasting black
numerals or letters and uses a 28 volt lamp.
The "Super-Brite" line uses 110 volt lamps,
features aluminum castings and plexiglas
legend panels. Legends include a variety
of directional signs and ramp and full
signs. The "Day-Brite" line features an extruded
aluminum frame that will not rust
and never requires painting, says Eprad.
Silk screened legend panels are protected
with durable butyrate sheets. Units are
lighted by 110 volt fluorescent lamps and
are available with optional "Glo-Brite"
tops or with a standard flat top.
New Artoe Kit Cleans and Protects
Front Surface Dichroic Reflectors
A new cleaning kit that is said to provide
a longer ilfe for front surface dichroic reflectors
and help improve lighting is now
available from Lee Artoe Carbon Co.
FOR MORE
INFORMATION
Use Readers'
Service
Bureau Coupon on Page 37
New Model Ice Machine by Mile High
Produces 225 Pounds of Ice in Day
A new model of the "Ice-O-Matic" ice
machine, which will produce up to 225
pounds of ice in 24 hours, is announced by
Dave Smith, president, Mile High Equipment
Co. The 32-inch size will store up to
150 pounds and the 38-inch size up to 300
povmds. Unit is available in pearl gray
baked hammerloid finish or all stainless
steel.
Taco Recipe, Ingredients, Warmer
Offered by Variety Food Products
Tacos, the Mexican equivalent of the
hamburger, are proving popular snack bar
items in California and the Southwest and
many schools have started serving them as
a change from routine menus, says Variety
Food Products. The firm—which supplies
ingredients, warmers and recipes—says the
tacos use crunchy corn shells combined
because any unused meat mix will stori
under refrigeration and the com shells wll
not get stale when kept in dry storage.
Metal Protector for Theatre Equipment;
Available From Western Electronics ;
A new organic liquid metal protector folj
use with theatre and other equipment S
now being introduced by Western Elecl
tronics Co. Called "LPS," the liquid lubrij
cates, penetrates and stops rust. It is als«'
said to drive out and displace moisture an*
form a continuous film that protects a:
metals from rust and corrosion. It is avail,
able in three formulations. "IiPS#r' re
portedly contains "the world's fastest pene
trant" and frees rust-frozen parts thre
times faster than any other known product'
"LPS#2" forms a heavier, transparent filr
that displaces moisture and protects a!
sheltered metals from rust and corrosion
for a year or more and offers outdoor pro
tection up to one year. "LPS#3" forms
heavier film that protects all metals fror
i-ust and corrosion for two years or mor
under severe outdoor, unsheltered condi
tions.
Theatre applications for "LPS#1" ar
said to include: (1) prevent corrosion oi
in-car speaker cases, (2) clean "scratchy
volume controls in speakers and line ampli
fiers and protect and prolong the life o
volume control elements, (3) free and lub
ricate sticking locks and parts on ca
counter and boxoffice ticket machines, (4
free frozen parts and rusted equipmen
where common penetrating oils have failed
It is also being used inside junction boxe
to: (1) free frozen bolts and (2) spray inti
post transformers so as to drive moistun
out of windings and prevent shorts
"LPS#2" or "LPS#3" are then applied in
side junction box to give extended protec
tion to transformer and terminals.
"IjPS#2" serves as a lubricant and rust
stopper on outdoor theatre equipment—
32 The MODERN THEATRE SECTION

I
,
James
'
Corp.
1
dispensers
I
I
inches
1
needed
1
inches.
Ii Port
j
;
A
,
tures,
I
j
I
•!•
nuts and bolts on speaker cases, speaker
posts, playground equipment. "LPS#3"
offers protection against salt corrosion,
moisture and acid or chemical fumes outdoors
or indoors—^such as are being experienced
by drive-in theatres on the coasts
or near refineries, chemical plants or industrial
areas.
The "LPS" products are reported nontoxic
and non-flammable. They also will
not cause hydrogen embrittlement of high
strength steels such as are used in projection
machine gears and parts, it is stated,
\
* and will not gum or oxidize.
I Dealer and manufacturer inquiries are
i invited, says Western Electronics.
New Type Refrigerated Salad Crisper
(
Offered in Counter, Drop-In Models
equipment, says the firm, by keeping out
dirt, dust, bugs, rain, greasy lint and other
foreign matter. One model fits all pro-
jectors. Reported easy to install, it mounts
flush at the projection port hole. Top and
bottom are slanted for projection angle. A
slide door closes the opening when the
theatre is not operating.
®ffi
Some drive-in
heaters do
a good job of
keeping
themselves warm.
The
Golden Hot Shot
Heater keeps your
customers warm.
(that's what a
heater should doi.
A new type refrigerated salad crisper featuring
a choice of self-contained or remote
controlled cold plates is announced by
T. Van Norden, president, Wyott
A counter model and a drop-in model
' are available. Both pan and condiment
are refrigerated. Space required
for counter model and compressor is 36
by 22^2 inches by 13 1/2 inches. Space
for drop-in is 241/2 inches by 22 >4
The "Salabar" crisper is available
in either three two-quart or five one-quart
capacity.
Hole Blower by Drive-ln
Protects Projection Equipment
patented porthole blower, which ac-
1 cepts the projection beam of new wide picis
available from Drive-In Theatre
Manufacturing Co. The blower keeps lenses
!
clean and protects sound and projection
New Unit Broils, Grills at Same Time,
In Same Space and on the Same Fuel
A new heavy duty broiler-griddle which
is said to broil and grill in the same space
at the same time on the same fuel and offer
big fuel savings is being introduced by
Cecilware-Commodore Products Corp. It
is available in two sizes and features infrared
broiling, an extra heavy griddle plate,
powerful gas burners and a balanced lifting
device. Construction is stainless steel.
GOLDEN HOT-SHOT
The Proven Drive-ln Heater
Sold Internationally Thru Theatre Supply Dealers
incorporated
1214 Cherry Street .Toledo, Ohio 43608
!l
Start BOXOFFICE coming . .
n 3 years for $10 (SAVE $5)
D 2 years for $8 (SAVE $2) D 1
D PAYMENT ENCLOSED
THEATRE
year for $5
Q SEND INVOICE
These rates for U.S., Canada, Pon-Americo only. Other countries: $10 a year.
STREET ADDRESS „
TOWN STATE ZIP NO
NAME
POSITION
BOXOFFICE - THE NATIONAL FILM
WEEKLY
825 Van Brnat Blvd., KauMi City, Mo. 64124 MT
For
YOUR
BOXOFFICE
|
Engroved b y
oar exclinhr*
process on luclte
to your
specifications.
LAMOLITE*
ILLUMINATED PRICE ADMISSION SIGNS
Our enlarged plant facilities assure OVERNIGHT
service from coast to coast.
Plaitic SIgnt Engraved for th« Entire Theatre
Send for Folder *Pat pend.
DURA ENGRAVING CORP.
I-AMOLITE-BOWMAN DIVISION
133 West 20tli Street Hm York 11, N. Y.
BOXOFnCE
:
: August 16, 1965
33

SAVE-'->'^e^
STRENGTH—BEAUTY—LOW COST
SCREEN TOWERS
Hundreds in use by the (ines( theotres
for over 17 yeors!
MODERN! DECORATOR-DESIGNED
BOX OFFICES
Prefobcd tor fost instollotion.
CANOPIES
OVER BOX OFFICE
Most beautiful in the industry!
"LITE-TITE" ALL STEEL
WINGS & FENCE
Famous for high quality, durability.
TOPOGRAPHICAL PLANS
for sight lines.
Shew tower & building elevations.
industries,
inc.
1350 Ghent Hills Rood — Akron, Ohio 44313
Telephone—Area 216 659-6631
New Colors, Two-Tone Runner Matting
Announced by American Mot Corp.
Two-tone runner matting in a new line
of colors Is being Introduced by American
Mat Corp. The new "Rippletone" colors Include
white on black; white on either rust
or blue gray; green on black; light green
on black. The two-tone appearance Is said
to give the nylon reinforced mat an extra
dimensional effect. Width is 36 Inches,
thickness 3/16 inch, lengths up to 40 feet!
Claims mode for products described editorially
on this and other pages are taken from the
manufacturers'
stotements.
Strong's New Transfer Unit Permits
Two Arcs From Single Power Source
Castleberry's Food Co. Name;
C. S. Castleberry Chairman
And Troutman President
C. S. Castleberr
was elected chairma
of the board an
Frank Troutman jr
advertising manage;
was named to succee
)iim as president o
, Castleberry's F o o
'C^i^^Bfm.
Co., at the firm
stockholder
meeting this mom
^^^If^^^wj^M annual
^^^m^^^^^M
^^^1 M^ ^^^H in Augusta, Ga. Of
^^^^ ^^^^ ficers reelected were
frank Troutman ;r James L. Robertsoi
vice-president a n
treasurer; John D. Fleynolds, vice-presi
dent for sales; and Loretta L. McManu;
secretary. Troutman joined the firm i:
1958. He Is an honor graduate of the Uni
versify of Georgia, a member of th
Georgia bar and of Phi Beta Kappa.
Sales during the year again reached ai
all-time high, Castleben-y reported, arn
prospects for the coming year look "ex
ceedingly bright." He said the firm is ii
sound financial condition and substantia
investments in machinery were made i-
keep pace with sales.
'Most Important Display' of
Motion Picture Equipment
|
i
Critic's
choice:
comfortable Irwin theater seating!
Irwin quality means thickly padded nosag
springs, gently curved backs, spacious
arm rests . . . rugged construction, du-
H rable fabrics, practically inde-
1^ structible finishes. And it's all
jlH yours at moderate cost. Our
H
Bj
illustrated catalog tells the full
story. Write for your free copy.
IRWIN IRWIN SEATING COMPANY
mo BUCHANAN AVE.,S.W.. GRAND RAPIDS. MICHIGAN
_____ /''
COT YOUR CONE REPLACEMENT COST
WITHOUT CUTTING QUALITY
SPEAKER
i\
CONES REBUILT
GOOD AS NEW OR BETTER
fRIE OFriRl Ct rh. tocH, Sm hf ToorMtf. Ma
w> on. a* y.u» .14 eon«. W. «i|[ r.b«iW an4 r.twni
M fill. «>th tui[ ^.t.iii. What (.n row lM.r Uni
r«ur oU con. i
GUARANTEED—WEATHERPROOFED
WESTKN ELEaRONICS CO., Otpr. B, JJll Houuon A.«, Hogiton 9, T

I
Food
I
I'
I Noret
m
We Know Our Customers. '
Tickets Not
Heeded When It's Just Food to Go'
3y
MABLE GUINAN
to go is a widely appreciated.
Profitable service at R. A. "Skeet" Noret's
•5ky-Vue Drive-In Theatre, in Lamesa.
rex. The airer has a special drive-in "cafeeria
window." Take-home food is availible
before and during the show. And no
,icket is necessai-y for customers who come
j'or food and can't stay to see the show.
The menu for the Sky-Vue is printed on
.he back of the combined monthly movie
jrogram for the airer and Noret's indoor
'alace Theatre, also in Lamesa. "Many
'•esidents call in their orders, drive to the
Iheatre, pick them up and go on without
staying for the show," he says. "We know
'lur patrons well enough to permit this type
-raffic through the area," he adds.
Popular specialty at the Sky-Vue—and
|.he Palace—is Noret's registered "Chihualua
Sandwich." It is made with tortillas
for the bread) , chili, pimento cheese
highly seasoned), chopped onions, shred-
|ied cabbage and a hot pepper on top.
|Mce is 30 cents.
I
HOT BOXED DINNERS
I Hot boxed dinners at the Sky-Vue cost
cents, and are "sei"ved with french fries,
|iO
jickle, corn fritter and dinner rolls. Varie-
'ies include: fried chicken, deviled crab,
!ish fingers, jumbo shrimp, a half-pound
!;teak (chicken fried or charbroiled i
j:hicken livers and chicken gizzards.
'Kiddo's dinners," for children under 12,
lire 60 cents. Pour pieces of chicken and
irimmings— "all white meat"—are $1.10.
'Jumbo dinners" a double order of meat
:md trimmings, are $1.35. Twenty-cent
:;pecialties include com fritters, hush pupi)ies
and french fries. Mixed seafood
jleviled crab, oysters, fish and shrimp
ivith french fries, pickle and salad and roll
-is $1.35. Sandwiches rim from 25 to 45
bents. The quarter sandwiches include:
)imento cheese, hot dog with chili, grilled
'•heese and chicken salad. Chihuahua and
;.hili cheese sandwiches are 30 cents. Char-
:oal hamburger and barbecue beef sand-
A'iches are 35 cents. A quarter-pound
l^teakburger is 40 cents and a cheese
i^teakburger 45 cents.
Milk, coffee, hot chocolate and soft
•irinks are offered in 10- and 20-cent sizes,
vlilk shakes are 25 cents, 24-ounce malts
l^re 30 cents. Triple dip cones are 10 cents,
jundaes 15 cents, banana splits 25 cents.
considers food service especially
Important in the profit picture and operations
of small town theatres. Population
movements from rural areas to the cities,
the increased cost of doing business today
and the ease with which young people can
go to the cities via superhighways to see
current movies all contribute to the special
problems facing the small town theatres,
he says.
"I wonder if the industry can forget the
small town exhibitor," he adds. "Most of
the young people have been trained by the
small town exhibitor to go to a movie and
buy a bag of popcorn as their main source
of entertainment. These same young people
finish school in the small town, move
to the city for higher education or employment
and follow their training of going
to a theatre. The children in large cities,
on the other hand, have so many forms of
amusement from which to choose that they
are not so theatre-minded as these country
cousins who have moved to the city. So
if for no other reason, the distributor
should realize the small town is the groundwork
training school for the future of our
industry. Attending movies is a habit,
and the habit is formed during the youth
and adolescent stage. Thus the small town
exhibitor plays a big part in this program."
THE LEGAL ANGLE:
*Safe Walkways' Are Needed
Between Parking Areas and
Concessions in Drive-Ins
By
NORMAN SHIGON
A DRIVE-IN theatre's failure to
provide a sale walkway to a refreshment
stand was held in a recent Georgia case to
present a proper question for a jury's
consideration.
In the decision by the Georgia Court of
Appeals in Johnson vs. Thompson, ei al,
the Georgia appellate court held that the
trial court had been wrong in throwing
the complaint, as filed, out of court. The
injured plaintiff had maintained that,
while he was a theatre patron at the drivein,
he had been injured when another patron
opened an automobile door as he
Continued on following page
ZIP CODE
SPEEDS YOUR COPY
OF BOXOFFICE
I"
CARBON ARCS . , , FOR FINEST PROJECTION . . . Compact Xenon Arcs
dirision
* Brighter Light on Screen
• Longer Burning per Carbon
* More Economical
i I
CARBONS, INC.
yJBTI^Off products
"""'^
division
ICr-r^o^ LAMPHOUSES • l^ErfLor/ POWER SUPPLIES
BOON TON. N. J.
1
OXOFHCE :: August 16, 1965
35

j
DON T
POST A
CLOSED FOR
WINTER
SIGN THIS
YOU WON'T IF
YEAR
YOU INSTALL A
"CIRCLE-R"
IN-CAR l!^ HEATER
Assured Comfort "(^
Puts the heat throughout the car
Coll your theatre supply dealer now. Or write:
safe: walkways required
Continued from preceding page
passed the car on his way to the refreshment
stand. The basis of the action was
that the theatre owners had been negligent
in not providing a safe walkway to the refreshment
stand.
The appellate court held that, in view of
the uses of the premises, reasonable men
could differ as to whether this type of accident
was foreseeable. In determining
whether such a risk was unreasonable, the
court pointed out that the things to be
considered were whether the utility of the
owner's conduct was outweighed by the risk
of such accidents, the utility involved, the
social value of the activity, the probability
of harm and the likely extent of such harm.
The appellate court held that, since reasonable
men can differ as to this also, the
trial court had been wrong in sustaining a
demurrer to the complaint and thus throwing
the action out of court.
The appellate court pointed out that
questions of fact have been raised by the
complaint, since whether the patron walked
to the refreshment stand in such a way as
was apparently safe for a person in the
exercise of ordinary care was a question
that should have been left to the Jurs
determination.
Another problem in the case is that t;
premises were being used for a bingo gan,
which was an illegal activity. The coi;
pointed out, however, that the participatii
of the patron who was injured in t;
gambling activity was merely a conditii
present at the time of the injury and vk
not the proximate cau.se of the injury, 4
that he would not be barred from recovei.
The court pointed out that the accidet
and the personal injuries sustained by t)
injured plaintiff might have occurred wit;,
out the illegal activity, and therefore, t)
illegal activity had no relevancy to t*
accident.
This case raises certain important qu(L
tions with regard to the drive-in desij
which must be considered by drive-l
operators. The court, in holding that i
cause of action had been stated in t\
complaint, has indicated that drive-in thf
atres must be so constructed that th>
have safe walkways from the parked C'
areas to the refreshment stands. Whati
meant by "safe walkways" is largely u.-
determined by this particular com't sin;
the court felt that this, in itself, was
,
jury question." Tlierefore. this proble.
unresolved by the court, may continue
prove a difficult stumbling block for driv
in exhibitors.
Drive-In Theatre Mfg. Co.
709 NO. 6TH ST. KANSAS CrTY, KANSAS
FA 1-3978
It's no box office secret...
every ticket purchaser
expects and deserves
a well-lighted
screen presentation
ATIONAI.
ARC CARBONS
The No. 1 Choice for
• Uniform Light Distribution
• Superior Arc Stability
• True Color Fidelity
• Unequalled Light Efficiency
CARBON PRODUCTS
DIVISION
FOR MORE INFORMATION .
. .
on products and services advertised in
this issue of BOXOFFICE ... use the
handy Readers' Service Bureau coupon
on page 37. Just check and mail. Postage
is paid, too!
Two views of modern fwolane
cafeteria counter in Do
Drive- In Theatre, Metaire,
Lo., a Gulf States Theatres
airer. Counter, by Berlo
Vending, is in coppertone,
aqua and yellow with a gold
Heck.
Double checkout system is
used. At peak operation
four cashiers speed flow of
traffic.
In right hand corner of top
photo is separate room
where "we prepare pizzas
and serve drinks. We prepare
and sell anywhere from
ISO to 200 pizzas on any
good Friday, Saturday, Sunday
and holiday nights."
36 The MODERN THEATRE SECTIOl

CONDENSED INDEX OF PRODUCTS
Page
Page
Page
ATTRACTION BOARDS
AND LETTERS
Bevelite Mfg. Co
10
BAGS
Jiffy Manufacturing Co 18
BARBECUED MEATS
Castleberry's Food Co 17
BOXOFFICE ADMISSION SIGNS
Dura Engraving Corp 33
BUTTER CUPS FOR POPCORN
Supurdisplay, Inc.
Server Sales, Inc 15
BUTTER OIL FOR POPCORN
Dairy Service Co.,
Inc
Odell Concession
Specialties Co., Inc
10
BUTTER SERVERS
Supurdisplay, Inc.
Server Sales, Inc
15
CANDY
Hershey Chocolate Corp 19
CARBONS
Lorraine Arc Carbons Div.,
Carbons, Inc 26
Union Carbide Co 36
CARBON SAVERS
Call Products Co 30
DRINKS, SOFT
Coca-Cola Co 2, 3
Dr Pepper Co 11
Pepsi-Cola Co 8, 9
Royal Crown Cola Co 13
DRIVE-IN THEATRE EQUIPMENT
Ballantyne Insts. & Elects., Inc. 26
Drive -In Theatre
Mfg. Co 23, 24, 28, 36
Eprad, Inc 31, 33, 35
Norelco 25
North American PhUips Co 25
Selby Industries, Inc 34
Western Electronics Co 34
FLORIDA THEATRE
OPPORTUNITY
Deltona Coitd 31
Mackle Bros 31
ICE CREAM MERCHANDISERS
Bally Case & Cooler Co 23
IN-CAR HEATERS
Drive-In Theatre
Mfg. Co 23, 24, 28, 36
Eprad, Inc 31, 33, 35
IN-CAR SPEAKER RECONING
Western Electronics 34
PAINT FOR DRIVE-IN SCREENS
Selby Industries, Inc 34
POPCORN EQUIPMENT
AND SUPPLIES
Cretors and Co 19
Manley, Inc 18
Speed-Scoop 23
PROJECTION ARC LAMPS
C. S. Ashcraft Mfg. Co 28
Strong Electric Corp 27
PROJECTOR LENSES
Kollmorgen Corp 28
PROJECTOR PARTS
La Vezzi Machine Works 30
PROJECTORS
Ballantyne Insts. & Elects., Inc. 26
Norelco 25
North American Philips Co 25
RECTIFIERS
C. S. Ashcraft Mfg. Co 28
REFLECTORS
Strong Electric Corp 27
OXOFnCE
:
: August 16, 1965
10
SCREEN TOWERS, BOXOFFICES.
CANOPIES, WINGS. FENCE
Selby Industries, Inc 34
SEATING, HARDTOPS
American Seating Co 20, 21
Irwin Seating Co 34
SNACK BAR
Manley, Inc 18
SPEIAKER RECONING & REPAIR
Western Electronics Co 34
THEATRE EQUIPMENT, LEASING
Ballantyne Insts. & Elects., Inc. 26
THEATRE EQUIPMENT
& SUPPLIES
Ballantyne Insts. & Elects 26
National Theatre Supply Co. 22, 29
Theatre Equipment Dealers Ass'n 24
TICKET MACHINES
General Register Corp 26
TOWERS, WINGS, FENCE, SPEAKER
POSTS, BOXOFFICES,
TRAFFIC RAILS
Selby Industries, Inc 34
TRANSISTORIZED SOUND
Ballantyne Insts. & Elects 26
VENDING MACHINES
Vendo Co 5
XENON LAMPS &
POWER SUPPLIES
XeTron Div., Carbons, Inc 35
Clip and Mail This Postage-Free Coupon Today
FOR MORE INFORMATION
This form is designed to iielp you get more information on products and services
advertised in this issue of The Modern Theatre Section or described in the "New
Equipment and Developments" and "Literature" and new/s pages. Checli: The advertisements
or the items on which you want more information. Then: Fill in your
name, address, etc., in the space provided on the reverse side, fold as indicated,
staple or tape closed, and mail. No postage stamp needed.
ALPHABETICAL INDEX OF ADVERTISERS, Issue of August 16, 1965
Page
n American Seating Co 20, 21
D Ashcraft Monufacturing Co., C. S 28
D Ballantyne Insts. & Elects., Inc 26
n Bally Case & Cooler, Inc 23
G Bevelite Manufacturing Co 10
n Coli Products Co 30
D Castleberry's Food Co 17
D Coca-Colo Co 2, 3
n Cretors and Co 19
D Dairy Service Co., Inc 10
D Deltono Corp 31
D Dr Pepper Co 11
n Drive-In Theatre Mfg. Co 23, 24, 28, 36
D Dura Engraving Corp 33
n Eprad, Inc 31, 33, 35
General Register Corp 26
D Hershey Chocolate Corp 19
n Irwin Seating Co 34
n Jiffy Manufacturing Co 18
NEW EQUIPMENT and
Page
G New Romp, Directional Lighting
by Eprad 32
G New Artoe Kit Cleans,
Protects Reflectors 32
G New "SpaceSaver" Makes 10 Gallons of
Soft-Serve an Hour 32
New Mile-High Ice Maker:
225 Pounds on Hour 32
G Toco Recipe, Ingredients,
Warmer by Variety Food 32
LITERATURE
Page
G Eprad Catalog, Price List 31
n Bevelite Catalog, Price List 31
D Gold Medal Products "Big Six"
Snack Bar Items 31
G S.O.S. Photo Cine Optics Cotolog 31
Page
D Kollmorgen Corp 28
D LoVezzi Machine Works 30
D Mackle
Bros
n Manley, Inc '^
G National Theatre Supply Co 22, 29
G Norelco
Q North American Philips Co 25
Q Odell Concession Specialties Co., Inc 10
D Pepsi-Cola Co 8, 9
G Royol Crown Cola Co '3
G Selby Industries, Inc 34
G Speed-Scoop '3
G Strong Electric Corp 27
G Supurdisploy,
Inc.
Server Sales, Inc '5
G Theatre Equipment Dealers Ass'n 24
G Union Carbide Co 36
G Vendo Co 5
G Western Electronics Co 34
Q XeTRON Div., Carbons, Inc 35
DEVELOPMENTS
G New Metal
Protector
31
25
Page
by Western Electronics 32
G New Refrigeroted Salad Crisper by Wyoft 33
G Port Hole Blower by Drive-In Protects
Projection Equipment 33
G New Unit Broils, Grills at Same Time .... 33
D New Colors in American Mat
Two-Tone Matting 34
G Strong's New Transfer Unit: Two Arcs
From One Power Source 34
Page
G Magnosync Corp. Catalog 31
n American Mot Brochure
on Floor Matting 31
G Drive-In Theotre Manufacturing
Catalog, Price List 31

i
about PEOPLE /
Eastman Kodak Co. has begun excavation
for a multi-million dollar addition to
the facilities of Kodak Research Laboratories,
in Rochester, says Dr. John A.
Leermakers, Kodak vice-president and director
of the laboratories. Construction of
the new seven-story building, which will
provide over 200,000 square feet of floor
space, will stai-t in the spring. Completion
is scheduled for January, 1968.
American Beverage Corp., reported the
nation's second largest bottler of Pepsi-
Cola, will soon begin operating from its
new $2.5 million bottling plant, in Miami.
and PRODUCT
The new 165.000-.sciuare-fool facility will be
capable of tripling output of the firm's
present bottling plant by turning out 1,500
containers of drinks a minute— 1,100 bottles
and 400 cans. It is reported the final
step in ABC's $5 million expansion
program.
Squirt-Dr Pepper Bottling Co. of St.
Louis recently opened its new 31,000-
square-foot plant on a 4'2-acre site with
an open house and weekend celebration.
Officials from five soft drink parent firms
were among those attending. They included:
Wesby R. Parker, board chairman
and president, Dr Pepper Co., Herb Blshoi:
president. Squirt Co.; Paul Bartel, genera
.

in
J
• AOLINES t EXPLOITIPS
• ALPHABmCAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS
RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING
IDEAS
J
J
Go-Go
Showmanship
Bold, but Subtle
How about this for a playdate attentiongetter:
A shapely bathing-suited model,
sitting on a lounge in the center of town,
rubbing herself with suntan lotion. Eyes
bulged out and cars slowed down, all for
"The Art of Love."
Award-winning showman Harry Gaines,
manager of the Hollywood in Fort Worth,
aided by his assistant Morris Tallmon and
Dick Empey, advertising-publicity director
for Trans-Texas Theatres, successfully
used that stunt for Universal's "The Art
of Love."
A tie-in was set with a local drugstore
to promote the picture and Coppertone
Suntan lotion. A piece of lawn furniture
was promoted and a lovely model, Sandy
Cai-ter, was hired for the bally. She distributed
candy kisses to passers-by at her
lawn couch set up in front of the drugstore.
A prominent sign told of the theatre's
playdate and of the suntan lotion.
Other parts of Gaines' campaign included
a classified ad, which ran three days
before the picture opened. The ad, listed
under "personal items," read: "Learn all
about the art of love. Call ED 5-5803." The
phone number, of coui'se, was the theatre's.
Gaines said this particular ad achieved
more response than any he ever has used.
Some people thought the ad was legitimate
and called for advice. "I told them to go
see their minister or a marriage counselor,"
said Gaines, One woman called for advice
for her teenage son, who was planning a
trip to Mexico City.
Gaines also set a tie-in with Leonard's,
Cincinnati Times Opens
'Pussycat' in Style
"What's New Pussycat?" drew the largest
attendance for an opening week since
the Times Theatre reopened in 1964 on a
first-run policy in Cincinnati. Launched
with skill and dash July 28, the picture
amused an invitational audience. For an
extra French touch, champagne was served
in the lounge to top off its debut.
The Times, which is its own best advertisement,
has been repainted in sparkling
white, bright blue with black accents,
to create a whimsical atmosphere for the
film's run.
To give "Pussycat" an extra flourish,
a beautifully appointed cocktail party on
July 27 was held for city officials, news
media representatives and business and
theatre executives.
.^^^^^^.A^s^v.v^^^vAJw.;.yA^w^H^^«r^H«^«^::•^^^^i>y^W«^«?«w*»>*¥^^N^
:::¥:W:W;W:W:w:%?i:::;-:>;^::•;^^^Kft.:;•Kw^^^^
Every Cent Helps
In Miami, two industrious youngsters
are getting started on the road to "high
finance."
Florida State Theatres and the Miami
News, in cooperation with Royal Crown
Cola, sponsor Summertime Fun Shows
for kiddies. Admission is 35 cents, 15
cents with a coupon clipped from the
newspaper, or six RC bottle caps. Two
youngsters, seeing the opportunity for
some quick popcorn money, collect bottle
caps all week, then sell the caps
at the sponsoring theatres for 5 cents a
six-cap package at the Wednesday mattinees.
After all, Wrigley started out by selling
five "sticks" for a nickeL
the largest department store in Port
Worth, for a fashion display plugging the
picture. He also tied in with a restaurant
and a candy store for window space.
Book and music stores also were used.
A news company distributed display and
rack cards to all book stores. Display cards
plugging the records and picture were used
in six music shops.
In the theatre lobby, a 6-sheet posted on
a large board was set up two weeks in advance
of playdate. A record player also
was positioned in the lobby and music was
piped outside for passers-by. Music was
played during intermissions and before the
show began each day. Gaines did this a
week in advance and during the picture's
loin.
Lovely Sandy Carter dabs herself with suntan lotion
on a downtown Fort Worth street, attracting ottcntion
of pedestrians and motorists, all for "The Art
of Love" at the Trans-Texas Hollywood Theatre.
An illuminated, three-dimensional standee
will be made available to exhibitors
for Joseph E. Levine's "Dingaka."
BOXOFFICE Showmcmdiser :: Aug. 16, 1965 — 123 —
Those Men' Bally
Paces Detroit Bow
The film business, friends and the public
tui-ned out en masse for the premiere
of "Those Magnificent Men in Theii- Flying
Machines" at the Adams Theatre in
Detroit. All the traditional glamor of an
opening night was given an extra dimension
by the authentic reconstruction of
atmosphere of the 1910 era of the film,
providing a genuine and appreciated nostalgic
experience for a large part of the
audience.
One featui-e was a solid block—long
aiTay of ancient automobiles from that
general period, parked out in front. Moving
under their own power, they provided
liberal excitement for the public both
before and after the performance.
Five pioneer fliers were special guests.
All Michigan men, they were members of
the Early Birds—the organization of fliers
who soloed before 1915. They were welcomed
on the stage and individually introduced
by Malcolm "Mickey" Rose, manager
of the Adams, who acted as masterof-ceremonies.
A seven-man combination band and
barbershop quartet presented reminiscent
tunes of the period in the lobby and
foyer in appropriate costume. An interesting
period touch was the generous consumption
of popcorn by an appreciative
audience. Girls costumed in the longskirted
styles of the day added another
distinctive touch.
Fred Bunkelman, 20th-Pox manager, was
on hand to greet guests. Promotion and
publicity were handled by Sol Gordon of
the Fox district office and Bob Solomon of
the Solomon-Sayles organization, theatrical
publicists.
Adolph and Irving Goldberg of Community
Theatres, the circuit which operates
the Adams, were in personal charge
of liaison and coordination of activities.
Audience comment at intermission and
at the end of the evening showed a general
reaction of enjoyment of the hilarious
aspects of the pictixre and general goodwill
for its success.
In one of the most extensive Hartfordbased
promotions in recent years. Lockwood
& Gordon Tlieatres resident manager
Mannie Friedman has tied up with Best
Food Products for point-of-purchase cards
plugging UA's "The Hallelujah Trail,"
playing the Lockwood & Gordon Cinerama
Theatre there, in more than 500 supermarkets
throughout Connecticut and
western Massachusetts.

Stagecoaches^ Indians Highlight Ballyhoo
For Hallelujah Trail' in Albuquerque
fr
In connection with the opening of "The
Hallelujah Trail" in Albuquerque. Pox-
Winrock Theatre Manager Lou Gasparini
organized and staged an 18-unit parade.
Stage 'Robberies' Head
'Katie Elder' Stunts
Hal Walli.s' "The Sons of Katie Elder"
has been the inspiration for a number of
highly successful western style exploitation
stunts around the country.
One of the most fruitful has been a mock
stage coach robbery, which has been staged
in Chicago. Dallas and Houston. The spectacle
of such a robbery in busy mldtown
shopping areas has literally stopped traffic,
in addition to winning widespread
coverage for the pictui-e from local newspapers
and radio and TV stations.
Another successful "Katie Elder" stunt
has been a free chuck wagon buffet, first
staged in Philadelphia and now spreading
to other cities. A tie-in with a chain of local
restaui'ants provides free vittles for hungry
cowpokes en route to see the film.
Indians ond cowboys
on stagecoaches ore
featured in "The Hallelujah
Trail" parade
in Albuquerque in
connection with the
opening of the United
Artists picture at the
Fox-Winrock.
which attracted a crowd of about 5.000
persons.
The theatre is located in the city's largest
shopping center, and Gasparini made
arrangements with officials of the center
to send the parade there on a busy Saturday
morning.
The march lasted about an hour and
featured a wide variety of units. Included
were about 40 Gallup. N.M., women who
served as extras in the fUming of the
United Artists picture near that western
New Mexico city last year.
Another Interesting portion of the
parade featured Indians, many of whom
also served as extras in the shooting of the
picture.
Other highlights included; a mounted
sheriff's posse, stagecoaches, cowboys, a
high school band, antique automobiles, the
New Mexico State Fair Tenderfoot Express
trolley, new cars, barbershop quartets and
floats from the city's three commercial
television stations.
Gallup city officials, Navajo Indian
tribal leaders and Albuquerque city officials
were on hand to watch the parade,
then were guests for a special screening of
the film.
Gasparini also promoted about 400 merchandise
prizes from shopping center merchants,
and these were tossed out from the
parade units to persons watching.
Universal-Dell Set Tie-in
On 'Very Special Favor'
Universal Pictures and Dell publications
have developed a joint promotion on "A
Very Special Favor," which goes into national
release this month.
The promotion is built around the Dell
pocket book by Marvin H. Albert, which is
based on the screenplay by Stanley Shapiro
and Nate Monaster. The book has a color
jacket with art work from the Universal-
Landershim Technicolor production with
appropriate copy tying it to the picture.
Dell has prepared a special rack card
which features a still from the picture. A
supply of these cards is being made available
on the local level for Dell book dealers
to tie in with local exhibitors and the local
playdates.
TV-Station Cooperation
Aids Exhibitor's Playdates
Good relations with local television personalities
can help greatly in promotion of
a film, as evidenced by the work in Albuquerque
for the one-week showing of "The
Girls on the Beach" at the State.
Albuquerque Theatres advertising director
Jesse Baca arranged the tie-in with Johnny
Salisbury of "Johnny's Record Party,"
which Is carried live each Saturday on
KOAT-TV.
Kids were invited to attend the dance
party in bathing suits, with prizes given to
the oddest attire in several categories.
Prizes included summer sportswear, Lesley
Gore records and passes to the picture.
Theatre officials also arranged to have
hot dogs and potato chips given away to all
attending.
Salt Lake City Showman
Sets Up Effective Display
The manager of the Redwood Drive-In
at Salt Lake City proved that ingenuity
and just a few dollars can produce an eyestopping
display that can attract more attention
than many an expensive or more
conventional promotion.
Manager Harold Cowley produced a-
crash-through-a-wall car display for a
total of $12. He put up the optlcal-Ulusiontype
exhibit four months in advance of
"The Yellow Rolls-Royce" playdate at the
front of the drive-ln. It appeared as if a
car were crashing through the theatre
building.
^
Manager Harold Cowley
of the Redwood
Drive-'n at Salt Lake
City produced this
For the Stanton Theatre's engagement of 'The
Sons of Katie Elder" in Philadelphia, Paramount
field advertising publicity manager Chuck Herbits
tied in with "Chuckwagon" Restaurants, which sponsored
street ballyhoo and stopped traffic in the
downtown area. Here, a wagon porks in front of
the theatre.
attention - getting
display for his "Yellow
Rolls - Royce"
playdate for only $12. tll ^nA«/fx
**••.*... ROLLS
"-'''
«ACM
dyni
124 — BOXOFFICE Showmandiser :: Aug. 16, 1965

Buffalo Showman Features Displays, Parade Cleveland Library Exhibit
For Opening of Those Magnificent Men'
Carl Schaner. managing director of the
Century Theatre in downtown Buffalo,
readied his reserved seat engagement of
the 20th Centui-y-Pox production of "Those
Magnificent Men in Their Plying Machines"
by a concentrated effort on the
advance promotion.
On opening night. Wednesday (ID.
Schaner arranged for a big parade on
the main stem in downtown Buffalo featuring
some old-time planes mounted on
trucks, bands, glamorous girls and city
officials.
One of the outstanding exhibits in advance
was the displaying of one of the
planes used in the picture in the parking
lot of the GEX Shopping Center. Appropriate
banner, telling the folks where and
when the picture would be shown, were
placed all around the exhibit. The plane
was shipped to Buffalo from New York in
a truck and reassembled at Buffalo.
Buffalo newspapers sent representatives
to interview the pilot who accompanied the
plane. Two lovely models gave out heralds
to everyone that went to the shopping
center the weekend of the display.
Television and radio stations also inter-
Two Judges Added to 'She'
$10,000 Exhibitor Contest
Russell V. Downing, president of Radio
City Music Hall, and Nick LaPole. entertainment
editor of the New York Journal-
American, will serve as judges for the $10,-
000 exhibitor promotional contest for the
Metro-Goldwyn-Mayer and Seven Arts production
of "She." They will join Charles
A. Alicoate. editor and publisher of Film
Daily, previously announced as a member
of the three-man panel.
The contest already has spurred a deluge
of entries from creative showmen throughout
the country where the Cinemascope
and Technicolor adventure spectacle has
opened to excellent grosses.
Scrapbooks submitted to date have contained
such imaginative ideas and gimmicks
as a "Miss She" Beauty Contest, a
"Color Her She" coloring book for youngsters.
"She Scent Perfume," displays with
3-dimensional optical effects, eternal life
foi-mulas, and poems inspu-ed by Ursula
Andress, who plays the title role.
The contest is believed to offer exhibitors
ths biggest money prize in the history
of the motion picture business, with a top
prize of $5,000. Exhibitors who come up
with wimiing campaigns for the best individual
theatre promotions also will be
eligible for a $2,000 second prize, a third
place prize worth $1,000 and 20 fourth
prizes of $100 each. All entries must be
postmarked on or before December 31.
viewed the pilot and shots of the plane and
pilot were used on TV. Twenty-four sheets
were placed at the far corners of the shopping
center and there were displays galore
in the stores and remained there until the
picture opened. In the GEX Center, clerks
placed heralds in customers' bags.
Schaner arranged a tie-up with American
Airlines, the feature of which was the
sending of two couples on a free weekend
to New York and the World's Fair.
All downtown theatres and several outlying
houses cross-plugged the picture on
screens and in lobbies and gave away
ticket order forms which were contained in
a pocket on 40x60s. All the Cavage Record
Shops used exhibits. There were several
attractive window displays in the Statler
Hilton Hotel.
Publicist Irving Shiffrin of Columbia Pictures effected
this tie-up in Cleveland with the library in
connection with the showing of "Lord Jim" at the
Hippodrome Theatre. Visitors to the main librory
had their attention drawn to "Lord Jim." "Read
the book. See the movie."
Universal Holds Shenandoah' Merchandising
Meeting in Chicago to Coordinate Campaign
Chicago-area exhibitors participating in
the special first-run engagement of "Shenandoah"
Friday (27) in 24 theatres took
part in an advertising-merchandising
meeting a month in advance of the openings
to enable them to coordinate their
individual planning wtih the Chicagoland
campaign.
Herb Martinez. Universal's Chicago
branch manager, and Ben Katz, Midwest
press representative for Universal, hosts,
pointed out that five 1.000-line color ads
on the James Stewart starrer would be
utilized in the city's newspapers.
"Bud" Fisher, M. M. Fisher Advertising,
said the broadcast promotion will cover
all of Chicago's major television and radio
stations, where more than nine million
listeners are expected to see and hear
the "Shenandoah" spots over a ten-day
period.
"Shim" Weiner, manager of Decca
Record Distributors in Chicago, said special
promotion centered around Stewart's
"Legend of Shenandoah" recording, the
soundtrack album and "The Blue and the
Gray" album of Civil War songs. Decca
is distributing 500 posters in Chicago-area
music shops and 100.000 record-envelope
heralds to introduce the recordings and
picture along with theatres and playdate
listings. Twenty-nine special window displays
also have been arranged with the
larger Chicago and suburban record outlets.
Two lovely models, one in Confederate
uniform, the other dressed as a Yankee,
greeted exhibitors with a mint julep. Confederate
and Yankee flags and a knapsack
containing ad and publicity materials.
After the meeting, a special "Shenandoah"
fried-chicken luncheon was served.
Breakfast' Reissue Set
Keyed to Paramount's rerelease of
"Breakfast at Tiffany's" in September. RCA
Victor Records will re-service record stores
with Henry Mancini's original soundtrack
album.
The album ranks as one of the biggest
sellers in the recording industry.
Chicago exhibitors attending the "Shenandoah" merchandising meeting in the Universal exchange, left,
are Jim Feeley, Tom Gorman and Ed Scguin, Baioban & Katz Theatres; Sam Coston, Coston Theatres;
Harry Lustgarten and Nate Plaft, Balaban & Katz; Frank Sfandel and Bill Nicholson, Great
States Theatres; David B. Wailerstein, president, Balaban & Katz; Jock Clark, president, Allied Theatres
of Illinois. Right are Oscar Brotman, president, Brotman-Sherman Theatres; Bene Stein, manager, Golf
Mill Theatre; Mort Fink, Golf Mill; Bob Templar, Kohlberg Theatres; Dick Balaban, H&E Balaban
Theatres; James Coston, Coston Enterprises; Carl Heyl, Coston Enterprises and Beverly and Jeffery
Theatres; Sam Meyers, Meyers Theatres; Sol Horwitz, Illinois Allied; Carl Funk, Glencoe Theotre; Jerry
Winsberg and Abe Plott, Balaban & Katz.
BOXOFTICE Showmandiser :: Aug. 16, 1965 125 —

i
"5.XHIBITOR HAS HIS SAY
lABOUT PICTURESI
AMERICAN INTERNATIONAL
B«'ath Blanket Bingo lAIPi - Fiaiokic
Avalon. Annette Funicello. Deboiali Walley.
How my small town boys love these beach
pictures! Same as the others: ridiculous
plot, pathetic acting and corny dialog. It
must be the beautiful, very easy to look
at "scenery" that brings them in. Music in
this one much better. Frankie and DeDe
sing very well together. This little dandy
was the biggest grosser of the month,
which included "Cheyenne Autumn," Cleopatra."
"Brigitte" and "Cheatin' Heart,"
all of which did above average. Played
Thurs., Fri.. Sat.—Bill Curran, Ramona
Theatre, Kremmling. Colo.
BUENA VISTA
Those Galloways iBV) — Brian Keith.
Vera Miles. Brandon de Wilde. This did
not set any attendance records, but the
finest photography and one of the best
family pictmes to come out of Holly^vood
in ages. Disney does it again! Played
Thurs.. Fri.. Sat. Weather: Hot and humid.
Ten-y Axley. New Theatre. England. Ai-k
Pop. 2.136.
COLUMBIA
Bye Bye Birdie iCoIi — Janet Leigh,
Dick Van Dyke. Ann-Margret. Our second
repeat of this film turned out to be the
best result, due to the music department at
school getting interested in it. Played Wed.
—Aithui- K. Dame, Scenic Theatre. Pittsfield
N. H. Pop. 2,321.
Major Dundee
' Col) —Charlton Heston,
Richard Hanis, Jim Hutton, Pi-om a production
point, this is made well enough.
The appeal, however, is 'way down in this
situation. Didn't go far enough to pay the
expenses. Played Thm-s., Fri., Sat.—C A
Swiercinsky, Major Theatre, Washington
Kas.
METRO-GOLDWYN-MAYER
Advance to the Rear (MGM) — Glenn
Ford. Stella Stevens. Melvyn Douglas I
passed this up for a long time 'When I
finally played it, I was suiprised to see
that It pleased all who like slapstick
comedy. Very good. Played Thm-s Pi-i
Weather: Good.—W. S. Funk, Star The-
WRITE—
TO:
OscoT for James Stewart
Suggested by Patrons
"Shenandoah" is excellent. Had
nothing but praise for James Stewart.
The words "Oscar nomination" kept
coming up.
Odeon Ehndale
Ottawa, Ont.
FRANK F.
atre. St. Stephen. S. C. Pop. 1,500.
MARINUS
Kissin' Cousins (MGM)—Elvis Pi'esley,
Pamela Austin, Yvonne Ci-aig. We passed
this up the first time around but were
pleasantly surprised to have it do slightly
above average at this late date. A good bet
in a small town. Played Thurs., Fri., Sat.
Weather: Clear.—C. D. Simmons, Grace
Theatre, Grace, Ida.
36 Hours iMGM)—James Gamer. Rod
Taylor. Eva Marie Saint. Used this as a
benefit and so got by. It's not as fast or
good as we anticipated, however. Played
Wed—Ai'thm- K. Dame. Scenic Theatre.
Pittsfield, N. H. Pop. 2,321.
YOUR REPORT OF THE PICTURE YOU
HAVE roST PLAYED FOR THE
GUIDANCE OF FELLOW EXHIBITORS.
The Exhibitor Has His Say
BOXOFnCE. 825 Van Brunt Blvd..
Title...
Comment
Days of Week Picryed
Kansas City, Mo. 64124
PARAMOUNT
Boy Ten Feet Tall, A (Para)—Edward
G. Robinson, Fergus McClelland, Constance
Cummings. This is a good show. Had more
kids than adults. The run was only fair.
Played Thm-s., Fri., Sat.—C. A. Swiercinsky.
Major Theatre, Washington, Kas.
Circus World (Para) —John Wayne. Rita
Hayworth, Claudia Cardinale. Top stars,
fabulous visual effects, color, Wayne in the
kind of role he is famous for—and no
business. Ads in the Paramount pressbook
were terrible. Used some of them and made
some of my own. Still nothing. One yomigster
mentioned that he doesn't like circus
shows anymore—too much "International
Showtime" on TV. Played Thm-s., Fri., Sat.
Weather: Warm.—James A. Manuel, Geitner
Theatre, Silver Ci-eek, N. Y. Pop. 3,200.
In Harm's Way (Para)—John Wayne.
Kirk Douglas, Patricia Neal. In Preminger's
way, this did business. Wish I had more
like it. Played Sun. through Wed. Weather:
Compiany..
Weather
— Right Now
Hot and clear.—Lew Bray jr.. Texas Theatre.
Pharr, Tex. Pop. 14.000.
20TH CENTURY-FOX
Cleopatra i20th-Foxi — Elizabeth Taylor,
Rex Harrison, Richard Bmton. This picture
played first in a nearby town. Our
patrons did not attend in large nimibers.
Business was below average. Played Thurs.,
Fri., Sat. Weather: Clear.—C. D. Simmons,
Grace Theatre, Grace. Ida.
Dear Brigitte (20th-Fox) —James Stewart.
Glynis Johns. Fabian. An excellent picture
that failed to do business. Ttile hm-t
it here. If 20th-Fox would change the title,
I'd play it again. Played Thm-s., Fri., Sat.
S. T. Jackson, Jackson Theatre, Flomaton,
Ala. Pop. 1,480.
UNITED ARTISTS
Lilies of the Field 'UA—Reissue)—Sidney
Potier, Lilia Skala, Lisa Mann. A repeat
of the most wonderful of pictures. I
think if the movies never had a reason
before for existing, this heart warming
message is reason enough. Played Wed.
—Arthm- K. Dame, Scenic Theatre, Pittsfield.
N.H. Pop. 2,321.
UNIVERSAL
Dream Maker, The (Univ) — Tommy
Steele, Michael Medwin, Jean Harvey. This
is a piece of English rock and roll nonsense.
Accent too thick, plot too thin.
Why make a di-eam maker? Played Fri.,
Sat. Weather: Good.—W. S. Funk, Kingstreee
Drive-In, Kingstree, S.C. Pop 3,500.
Flower Drum Song (Univ — Reissue) —
Nancy Kwan, Miyoshi Umeki, James Shigeta.
A reissue that has plenty of punch
to it. Lots of adults tm-ned out for a betterthan-average
midweek. Played Tues., Wed.
Weather: Wai-m.—James A. Manuel, Geitner
Theatre, Silver Creek, N.Y. Pop. 3,200.
Strange Bedfellows (Univ)—Rock Hudson,
Gina Lollobrigida, Gig Young. A good
crowd-pleaser for an average gross. Had
nice color, some good laughs. Better than
expected at the boxoffice. We broke even.
Played Sun., Mon. — Leonard J. Leise,
Roxy Theatre, Randolph, Neb. Pop. 1,029.
Truth About Spring, The (Univ)—Hayley
Mills, John Mills, James MacArthur.
Cute pictm-e and pleased, but draw not
up to "Fluffy." G

Boxorticc « U UK I ^ e u I P E
An interpretive analysis of lay and tradepress reviews. Running time is in parenttieses. The plus and
minus sions indicate degree of merit. Listings cover current reviews, updated regularly. This department
also serves os on ALPHABETICAL INDEX to feoture releases, c: is for CinemoScope; lY VisfoVision;
f) Ponovislon; Ct> Techniiumo- IS) Other anomorphic processes. Symbol U denotes BOXOFFICE Blue Ribbon
Aword- © Color Photogr' .n.. Legion of Decency (LOD) rotings: Al— Unobjectionable tor General Potron-
,,. ^2 Unob|ectionji-.le tor Adults or Adolescents; A3— Unobjectionable tor Adults; A4— Morally
Unobjeetionoble for Adults, v'th Reservotions; B—Objectionable in Port for All; C—Condemned. For
listings by company in the jrder of release, see FEATURE CHART.
Review digest
AND ALPHABETICAL INDEX
¥t V-fy Good; + Good; — Fair; — Poor; = Veiy Poor. In the summory W is roted 2 pluses, = as 2 minuses.
ZsJoAuos'i -c Rwer (85) Or Debema
2S83 ©Adventures of Scaramouche, The
(9t) Ad Embassy
Aegean Tragedy (63) Doc Apollo
2932 ©Agent S^j (98) Satire Cont'l
293? C *-i"orous Adventures of Moll
Flanders, The (126) Com ®
29U0/"dy (86) Drama Univ
289V Animals, The (87) Ad Emerson
2947 ©Arizona Raiders (88) ® Western.. Col
2924 ©Art of
2891Alragon
Love,
(88)
The (90)
® SF
—B—
Univ
AlP
Comedy . .
2895 Baby, the Rain Must Fall (100) Dr.. Col
2894 Back Door to Hell (68) War Dr 2OTh-Fox
2939 Backfire (97) Comedy-Drama Royal
Bambole (111) Ep C Royal
Banana Peel (97) Comedy Dr P-C
2930 ©Battfe of the Villa Fiorita, The
(111) (B Drama WB
Bay of the Angils (85)
Ital. Drama Pathe Contwiporary
2933 ©Beach Blanket Bingo (98) ® CD.. AlP
2923 ©Black Spurs (81) Western Para
2903 ©Black Torment, The (88) Mys Governor
2919 ©Blood and Black Lace
(90) Crime Drama AA
2891 y©Boy Ten Feet Tall, A (86) Dr Para
2937 ©Bounty Killer, The
(92) ® Drama Embassy
2903 Brain. The (83) Science-Fiction Governor
2926 Brainstorm (114) ® Drama WB
Bus, The (62) Doc Edward Harrison
2911 ©Bus Riley's Back In Town
(93) Drama Univ
l£ S
6-21-65
2896 Carry On Spying (87) Comedy .. Governor
2906 Casablan (63) Drama Frisch-Natas
2948 ©Casanova '70 (113) Comedy. . Embassy
2927 ©Cat Ballou 96) Com Col
Cavalcade of Russian Ballet and
Dance (100) Doc Artkino
293S©China! (65) Doc Janus
2917 ©Circle of Love (105) Epis. Dr. Cont'l
2899 ©Clarence, the Cross-Eyed
Lion (98) Com MGM
2929 ©Collector, The (119) Drama Col
2897 Conquered City (91) War Ad AlP
2887 ©Contempt (103) ® Drama Embassy
2935 Convict SUge (71) W 20th-Fox
2901 ©Crack in the World (96) S-F..Para
2920 Crooked Road, The (90) Melo Seven Arts
2907 ©Curse of the Mummy's Tomb,
The (81) ® Horror Col
2935 Curse of the Stone Hand
(72) Ho Drama ADPC
—D
2881 Oaiiiella bv Night (83) Ac Dr .Cambist
2945 Dark Intruder (59) Ho Drama Univ
2893 ©Day the Earth Frote, The
(67) Folk Tale Renaissance
2910©Deadwood '76 (100) W.. Fairway Int'l
2897©Dear Brigitte (100) © Com. .20th-Fox
2921 ©Die! Die! My Darling! (97) Cr Dr Col
2929©DinDaka (98) © Drama Embassy
2915 ©Dr. Terror's House of Horrors
(98) Horror Dr Para
—E—
2943 ©Ecco (100) Doc Cresa Roma
2942 Eva (115) Drama Times
Eye of the Needle, The
(97) Ital Com Eldorado
—F—
2936 Face of the Screaming
Werewolf (60) Ho Dr ADPC
2939 ©Family Jewels, The (100) Comedy Para
2918 Fanny Hill
(104) Com Farce ....Famous Players
2902 Ferry Cross the Mersey (86) CD..UA
©Fincho (75) Semi-doc Rohauer
2946 ©Finger on the Trigger (87) ® W..AA
2915 ©Fluffy (92) Comedy Univ
2924 Fool Killer, The (100) Period Drama AA
2921 ©Fort Courageous (72) W 0r..20th-Fax

REVIEW
DIGEST
AND ALPHABETICAL INDEX Very Good; ; Good; — Fair; — Poor; — Very Poor. In the summary ti is rated 2 pluses, — as 2 minuses.
i 1 ^ Is i
1
a. ^ oc ^ o oe— ^
2936 Make Mine a Million
(82) Conicdy British Lion SR 6-21-65 +
2852 OMalamondo (80) Dk Magna 12- 7-64 :L
Male Hunt i92) French Farce Com..P-C 5-31-65 B + ± ±
2896 OMan From Button Willow, The
(84) Animated . . United Screen Arts 2- S-65 Al
2904 Man in the Oarli (80) Univ 3-1-65
2913 0Mara of the Wilderness
(90) Ad» Dr AA 4- 5-65 Al
2g92 0Marriage Italian Style
(102) Drama Embassy 1-18-65 A4
2SS8 0Mary Poppins (140) Mus BV 9- 7-64 Al
2922 OMasguerade (101) Adv Comedy.. UA 5- 3-65 A2
2933 Mating Modern Style (92) Com.. Don Kay 5-10-65
2934 QMcHale's Navy Joins the Air Force
(90) Farce Comedy Univ 6-14-65 Al
2928 Mirage (107) Drama Univ 5-24-65 A2
2918 OOMister Moses (113) ® Com Dr UA 4-19-65 A2
2899C>Mondo Pa2zo (94) Doc Rizzoli 2-15-65 C
2932 0Monlieys Uncle, The (90) C BV 6- 7-65 Al
2907 Moontrao (86) Doc NFBC 3-15-65
2944 Morituri (123) War Dr 20th-Fo)( 7-26-65
2853 Murder Most Foul (90).. My MGM 8-24-64 Al
2933 My Baby Is Blackl (75) Melo AFDC 6-14-65
2912 My Blood Runs Cold
(104) ® Horror Drama WB 3-29-65 A2
2S740My Fair Lady (170) ® Mus WB 11- 9-64 Al
My Wile's Husband (90)
French Comedy Lofleft 2-22-65 A3
—N—
2925 Naked Brigade. The (99) War Dr...Univ 5-17-65
2889 0Nasty Rabbit, Tlie
(81) (t) Farce Comedy. . Fairway Infl 1-11-65
New Angels, The (94) Doc. .Promenade 6-21-65
2892Ni||ht Walker, The (86) Ho Dr Univ 1-18-65 A2
2945 9 Miles to Noon (eei/j) Melo Taurus 8- 2-65
2929 Nobody Waved Goodbye (80) D Cinema V 5-31-65 A2
2901 ONone But the Brave
(105) (C) War Drama WB 2-22-65 A2
2905 Nothing But a Man (92) Drama Cinema V 3- 8-65 A3
Not on Your Life (90) Com P-C 4-19-65
+ + + :t
+ + +

I
:3s^
O CL ^
f c a;
»-*-'
I
©
,^
£• Q.

ON
OQ E
X O
.5^
£,si
a— e —
E"
- 2 2
to u
E=-
"X D
_ E
u :^ o
u g §
5qo
5^1
o ^ ^
S.,1
Jio
•• o
§ y
'^ c
a o
c X - o

.Doc
ALLIED
©5,000.000 B.C
Rebels in the Streets
ARTISTS
The Secret Ajents
Henry Fonda. Robert Ryan
City of Fear (90) •
Terry Moore. Paiil Maxwell
Lemonade
Joe
AMERICAN
INTERNATIONAL
©Pa'ama Party in a Haunted
House ® Teen Susp.
Paul Petersen, Deborah Walley
©Dr. Goldfoot and the Bikini
Mathine ® My C.
Vincent Price, Fraiikle Avalon
©Bano. You're Read ® Susp
Dana Andrews. Brett Halsey.
Pier Angfli
©Mondo Taboo (f) Doc
Nariattnn by Vincent Price
COMING
©Frankenstein Meets the Giant
Devil Fish S. .SF
Nick .\dams. Kiuni Mlaino
©War-Italian Style C
Bluster Kcaton. Fred Clark
©Pajama Party in a Haunted
House f)
Teen Susp
Frankle Avalon. Deborah Walley.
Jody McCrea, ESsa Lanchester
©Trunk to Cairo Spy
Audle Murphy. George Sanders.
Marianne Koch
BUENA
VISTA
©That Dam Cat C.
Hayley Mills, Dean Jones,
Dorothy Provine
©The Ugly Dachshund C.
Dean Jones. Suzanne Pleshette
©Bullwhio Griffin D.
Suzanne Ple.ihcttc. Karl Maiden,
Roddy McDowall
©Follow Me, Boys
Fred MacMurray, Vera Miles,
Charlie Itucgies
©Lt. Robin Crusoe. U.S.N
Dick Van Dyke, Nancy Kwan
COLUMBIA
The Bedford Incident
.
Richard TVidmark. Sidney Poitler
.Brijand of Kandahar (81) D..008
Bunny Lake Is Missing 010
Born Free C.
Virginia McKenna
Cabriola
Angel Peralta
©The Cc iturions P •
Anthony (lulnn. Claudia Cardlnale
King Rat
George Segal, Tom Courtenaj'
CONTINENTAL
The World's Greatest
Swindlers
D
Gabriella Glorgelli, Jean-Pierre
Cissel
Tome of Indifference
Rod Steiger. Shelley Winters
Omicron
Renato Saivatorl
EMBASSY
©Casanova— '70 (113) (D.C. 509
Marcello Mastrolannl. VIrna Usi
Paranoia
Marcello Mastroianni, Catherine
Spaak
The Tenth Victim D..
Marcello Mastroianni, Ursula
Andres.s
MAGNA
©The Magnificent Gladiator. . .0. .
Yo-Yo D .
Claudine Auger, PhlUlp Dlonnet,
Luce Kiebi
Who Killed Teddy Bear My
Juliet Prowse. Sal Mlneo,
Jan Murray
D
Mata Hari Spy D
Jeanne Moreau
Impossible on Saturday D
Robert Illrsch
©The Gendarme of Saint Tropej .0
Louis de Funes
METRO GOLDWYN-MAYER
©When the Boys Meet the
Girls
C..610
Connie Francis, Han'e Presnell,
Paul Anka
The Cincinnati Kid D..
Steve McXlueen, Ann-Margret
The Loved One C..603
Robert Morse. Jonathan Winters
Dr. Zhivago 0.
Om.u Sharif. Alec Guinness. Siobtian
McKenna, Rod Steiger
Alphabet Murders My
Tony Randall, Anita Ekberg
©Harum Scarum ® C. .
Elvis Presley, Mary Ann
Mobley
PARAMOUNT
©Judith
D..
Sophia Loren, Peter Finch
©Promise Her Anything C
Leslie Caron, Warren Beatty
©Red Line 7000 D . .6507
James Ward. Charlene Holt
The Spy Who Came in From
the Cold D..
Ricliard Burton, Claire Bloom
©Boeing, Boeing C.
Jerry Lewis. Tony Curtis
©Sands of the Kalahari ®..D..
Stuart Wh'tman, Stanley Baker,
Susannah York
SEVEN
ARTS
©The Face of Fu Manchu ® ..D..
Cliris Lee. Nigel Green
The Sleeping Car Murders . .Cr D..
Simonc Signoret. Yves Montand,
Catherine Allcgret
Ten Little Indians My.
Huqh O'Brian. Shirley Eaton.
Fabian. Leo Glenn
20TH
CENTURY-FOX
Rapture (104) D..
Patricia Gozzi, Melvyn Douglas
©The Reward © D .
Max Von Sydow, Efrem Zimbalist ]r,
©The Agony and the Ecstasy
Todd-AO D.
CJiarlton Heston, Rex Harrison
©Our Man Flint © C,
James Coburn, Lee J. C^bb
©Do Not Disturb © C.
Doris Day, Rod 'Taylor
UNITED
ARTISTS
Return From the Ashes Susp..
Miiximilian Schell. Ingrld Thillbl
©Thunderball
Ad..
Sean Connery, (Haudine Auger.
Luciana Paoluzzi
©After the Fox C.
Peter Sellers. Victor Mature
UNIVERSAL
©The War Lord ® D..
Charlton Heston. Richard Boone
©Love and Kisses (87) C.
Rick Nelson. Jack Kelly
©And Now Miguel
Pat Cardl. Michael Ansara
©Arabesque
Rock Hudson, Claudia Cardlnale
©Gunpoint
Audio Murphy, Joan Staley
WARNER BROS.
©Never Too Late ®
Paul Ford. Connie Stevens
©Battle of the Bulge ©
Henry Fonda. Robert Shaw,
Robert Ryan
©Inside Daisy Clover ®
Natalie Wood, Christopher Plummer
Rel
Date
A.D.P.
Curse of the Stone Hand
(72) Ho. .Apr 65
John Carracllne. Ernest Walch
Face of the Screaming
Werewolf (60) .... Ho .. Apr 65
l.anila Varle, Lon Chancy
AMER. FILM DIST-R CORP.
My Baby Is Black!
(75) Mclo..May65
Gordon Heath. Francolse GIret
ARTIXO
Seance on a Wet Afternoon
(115) D. .Dec 64
Kim Stanley. Richard Attenborough
ASSOCIATED FILMS
Devil Doll (80) Ho.. D.. Sep 64
Bryant llallday. William Sylvester
ATLANTIC PICTURES
The Candidate (84) Melo ...Nov 64
.Mamie Van Doren. June Wilkinson
AUDUBON
Soft Skin on Black Silk
(90) Melo.. Sep 64
Agnes Laurent, Annand Mestral.
Edie Burke
LovePlay (76) Mar 65
D..
Jean Sebeig, Christian Marquand
Warm Nights (71) D.. Oct 64
The D . . . Girls (80) ..D. Jan 65
Reine Rohan. Denlse Roland
BEVERLY
Jig Saw (97) WD..Jun65
Jack Warner. Roland Levrts
BORDE
In Trouble With Eve
(64) Aug 65 C.
Robert Urquhart. By Hazell, Garry
Marsh
BRENNER, JOSEPH ASSOCIATES
Ravaged (73) Semi Doc.
CAMBIST
Daniella by Night (83) Ac. Nov 64
Rossana Podesta. Roberto Rlsso.
Georges Marchal
CINEMA V
One Potato, Two Potato
(92) D Aug 64
llarbara Barrle. Dernlc Hamilton
The Model Murder Case
(92) Dec 64
Ian llendry, Margaret Jolinston.
Ronald Fraser
Nothing But > Man (92) D. Mar 65
Inn lilxon. Abby Llncobi
Hours of Love (93) Jul 65
..CD.
I'ko ToRnazii. Bmmanuele Riva
«lobo

.Anna
.12-
.Guy
.Claudia
Vlttorlo
.SImone
ARGENTINA
Ttrrace. The (90) U-21-64
(lto)-al) . Gradrla Borget,
iMOardo F«vlo
Dragon Sky (95) 9-28-64
(Upert) . .Narle Hem, Sam El,
Nop Nera
Fire Within, The (110) . . 3- 9-64
(fitljraltar) . .Maurice Ronet. Lena
Skeria
Hot Hours, The (69) 1-18-65
(Brenner) . .Ull Brousse, Francobe
Deldrlck
La Bonne Souqe (97) 3-30-64
llnCI Classics).. Annie Olrardot,
Marie Bell
Les Dames Ou Bois De
Boulogne (84) 5-18-64
(Brandon) - Paul Bernard. Maria
.
©Muriel (115) 12- 9-63
(l.opert) .Delphlne Seyrig,
Jean-Pierre Kerien
My Life to Live (85) 2-63
(Cnlon) . Karlna,
Rehbot
."landy
My Wife's Husband (90) . . 2-22-65
(Loperf ) .Fernandel, Bourvlj,
.
Claire Maurler, Anna Marie (^rrlere
Night Watch, The (118) . . 7-20-64
(Coii6ort-4)rlon) . .Jean Keraudy.
.Michel Conslantin
Nutty, Naughty
Chateau (102) 10-26-64
See Lnpert (Miscellaneous)
Of Wayward Love (91) . . 6-15-64
(P-C)..LUI1 Palmer, Bernhard
nickl
Sinners of Paris (81) .... 5-25-64
(Em.5) . Charles Vanel. Bella tiarvl
Soft Skin, The (117) ..11-16-64
(rlni>ma V)..Jean Desallly,
Francolse Dorleac, Nelly Benedetti
Symphony for a Massacre
(115) 7-26-65
(Seven Arts) . .Claude Dauphin,
Michel Auclair
Taxi (or Tobruk (90) 5- 3-65
Charles Aznavour, Hardy Krugcr,
Lino Ventura
Thank Heaven for Small Favors
(84) 3-22-65
(Int'l Cla.?slcs) . . Bourvtl Francis
Blanche. Jean Polret
©Umbrellas of Cherbourg
(90) 4-12-65
(Landau) . .Catherine Dereuve.
Nino Ca.stelnuovo
Vice and Virtue (108) 4-19-64
(MGM)..Annle Orardot.
Robert Hosseln. Catherine Dcneuve
©Woman Is a Woman,
A (80) 12. 7-64
(P-C) Jean-Paul Belmondo.
*om: foreign language
GERMANY
INDIA
The Music Room (93) 1-27-64
(Harrison) . .Oiabl Blsnas. Padma
Devi, Pinaki Sen Gupta
ITALY
Bambole (111) 7-19-65
( Royal . Glna LoUobrlglda,
Vlrna Ll.'il
Bandits of Oroosolo (98) . .
5-18-64
(Contemporary) . .Mlchele Cossu,
Peppeddu Cucai
Disorder (105) 6-15-64
(Pathe-Contemporary) . .Louis
Jourdan. C\\rt Jurgens. Antonella
Liialdl
(.lanii's) . Carlo Cabrlnl. Canzi
.
Fiances, The (84) 5-18-64
Anna
('as (ires
Male Hunt (92) 5-31-65
(PC). Jean-Paul Belmondo.
Fiasco in Milan (104) .... 5-20-63
FraocoLse Dorleac
(A-T-U) Gassman
©Mistress for the Summer
II Bidone (The Swindle)
A (80) ® 5-25-64
(91) 12-21-64
(American Film) . Pascale Petit,
(PC) ..Broderick Crawford,
Michel Audalr
niiilletta Maslna
Moderato Cantabile (95) . . 4-13-64
II Succcsso (103) 5-24-65
(Royal) . -Jeanne Moreau. Jean-Paul (Emba.ssy) . Vlttorlo
Belmondo
Anoiik Almee
(>assman,
Kapo (116) 6-15-64
(Lionex) . .Susan Strasberg,
I^aurent Terzlef
Let's Talk About
Women (108) 11-9-64
(Bmbafjsy) . .Vlttorlo Gassman
Sylva Kosclna. Antonella Lualdl
Love a la Carte (96) 2-15-65
(Promenade) . Slgnoret,
Marcelln Mastrolannl
.
Mafioso (100) 7-20-64
(Zenith) . Alberto Sordl. Norma
Rencell
Magnificent Cuckold, The
(113) 6- 7-65
(Cont'I) Cardlnale,
I'go Tocnaz/^i
New Angels. The (94) 6-21-65
(Promenade)
Organizer. The (126) 7-20-64
(Cont'I) . Marcello Mastroianni.
Annie (flrardot
©Red Desert (116) .... 3-15-65
(Rlzzoli) . .Monica Vlttl. Richard
Harris
Run With the Devil (93) . .11-11-63
(Jllln) . .Antonella Lnaltfl,
Gerard Blaln
Seduced and Abandoned
(118) 8-17-64
(Cont'I) . .Stefania Sandrelll.
Saro llrzl
Sound of Trumpets, The
(90) U- 2-63
(Janus) . .Sandra Panzeri,
I/iredano Detto
Sweet and Sour (93) ....2- 1-S5
(P-C) . Bedos, Sophia Daumler,
Jean-Paul Belmondo
To Bed ... Or Not to Bed
(102) 1-13-64
(Continental) . .Alberto Sordl,
Gunllla Bln»-Tnmqiilst
Two Nights With Cleopatri
(90) 4-27-64
(Ultra) , .Sophia Loren, Alberto
Sordl, Bttore Mannl
Review
Date
Variety Lights (93) 7-12-65
ODer Rosenkavalier (200) . . 2-10-64 IPC). .Pepplno De FlUppo,
(Showcorporatlon) . .Ell2abelh
lllullelta Maslna
Sch»artzkopf
©While Voices (93) 5-10-65
Die Fledermaus (107) 2-24-64 (Itlzznll) .. Paolo Ferrari, Anuuk
BRAZIL
.Atmee.
(Ca.slno) Peter Alexander,
Sandra MIlo
Gi.tn Word, The (98) 5-11-64
Yesterday,
Miu-lka Roekk
Today and Tomorrow
ll.l'ni'v) . .Ixwnarilo Vll«r. f.lorl«
(119) 4- 6-64
Golden Plague, The (95).. 8-26-63
(Kmbassy) . .Sophia Loren,
. 2- 3-64
©Honolulu-Tokyo-Hong
Adorable Julia (94) 5-11-65
6-29-64
(102) 1-13-64
(Sec-Art) . Ulll Palmer. CImrles II asinn) . Heinz Ruhmann,
(Tohii) . .Aklra Takarada, Yu Ming
Karirt li.aal
Hoyer
©My Enemy, the Sea
Anatomy of a Marriage
M.m Who Walked Through the
(97) ® 2-17-64
(97), (96). Two Paris. .12-21-64 Wall, The (99) 11- 2-64 (Ishlhara Int'l) . .Yujiro Ishlhara
(Janus) . .Jacqiies Charrler
(Sluun Int'l) . .Heinz Ruebmann, Onibaba (100) 3-29-65
Mrhol Courcel
(Tnho) . .Nobuko Otowa.
Banana Peel (97) 4-12-65
Restless Night, The (102) 5-31-65 Kei Sato
(I'-C) Jeanne Moreau. Jean-Paul
. l(':islno) . .Bernhard Wickl. I'lla Pressure of Guilt (113) (g).. 2-10-64
Belmundo
.lacobsson
(Toho) . .Keliu Koabayaehl
Bay of the Angels (S5) . .
2-22-65
You Are the World for Me
Stray Dog (122) 9-30-63
(P-C) Jeanne Moreau. Claude
(The Richard Tauber Story)
(Toho) . .Toshiro Mlfune
Mann, Paul Oiers
(107) 1-18-65 Takashi Slilmura
Crazy Desire (108) 10-26-64 (Ring Film Corp.) . .rnidolf Schock. When a Woman Ascends the
(Binbass)) . .I'go ToRnazil. Catherine Anneniarie Dueringer, Richard
Stairs (111) 8- 5-63
Siwak. Rlannl fiarko
Uom:uionsky
(Toho) . .illdeko Takamlne
Woman in the Dunes (123) 11-16-64
Crime of Monsieur Lange.
(P-C)..Eljl Okada. Kyoko Klshlda
The (90) 6- 1-64 GREECE
(Hnnilnn) . Itcne Lcfeier. Plorellc.
MEXICO
Aegean Tragedy, The (63) 2-15-65
. Yanco
Henri
(85) 8- 3-64
(Jiii.'Jol
(Apollo)
(Jerand) . Rlcardo Ancona, Jesus
Don't Tempt the Devil
Madalena (95) 3-22-65 Medina
(106) S-11-64 (CMP) Alikl Vouyotiklakl. Dlmitris
Papamichael
(IIMP).. Marina Vlady,
POLAND
Guests Are Coming (110) . 5-24-65
.
VIrna LIsl
Red Unterns (90) 3-29-65 (Kortal) . .Mitchell ICowal. Kazimerlz
ODoulos—the Finger
(Times) . Jenny Karezl. George Opalinski
Man (108) 8-24-64
Foondas
Knife in the Water (95) . .11-18-63
(P-C). .Jean-Paul Belmondo.
(Kanawha) . .Irfon NIemczyk
Serge Keggiani
RUSSIA
©Ballet of Othello, The (95) 5-25-64
(Artklno) . .Vakhtang Chabuklanl,
(ll:ikros) . . Iv.in Itesny
Marcello Ma.strolannl
DENMARK
Week End (84) 6- 1-64 Ich War Ihm Hoerig (101) 6- 7-65
(Clnfma-Vldeo) . .L«lle Tirp,
(Casino) . . Barbara Rutting,
JAPAN
High
Jew thterholra
Cai los Thompson
and Low (142) .
(D
(Confl) . .Toshiro Mlfune
FRANCE
Judge
The
and
(94)
the Sinner
Kong
.
Vera Tsignaifae
©Cavalcade of Russian Ballet
and Dance (100) 7-19-65
(Artklno) . .Gallna Ulanova, Maya
Pilsetskaya
Chelkash (45) 5- 4-64
(Sovexportfllm) . .V. Buyanovaky,
V. Pivnenko
Dimka (75) 4-6-64
(Artklno) . .Alyostia Zagor^ky
Olga Lysenko
©Duel, The (88) ... .C. .10-12-64
( Art kino ) . Gleg Strizhenoi,
Lyudmlle Shagalova
Last Game, The (88) ...11-9-64
( Art kino) . .Volkov, Kashpur,
Karavlyov.
Musical Spring (45) 11-27-63
(Artklno) . .Second International
Tchaikovsky Piano Competition
Optimistic Tragedy, The
(120) 3- 9-64
(Arlkino) . .Margarita Volodhia
Overcoat, The (78) 3-22-65
(Cinemasters) . .Ronald Bykov, Y,
Toliibeyev
©Panorama of Russia (66) 8- 3-64
( \rtklno) . . Documentary
Peace to Him (88) 9- 9-63
(Artklno) .. Alexander Oemyanenko
Plisetskaya Dances (70) . . 5-24-65
(Artklno) . .Maya Plisetskaya,
Rolshol Ballet
©Sandu Follows the Sun
(60) 5-10-65
(Artklno) . .Nlcka ICrimnus
©Songs Over Moscow
(92) 12- 7-64
(Artklno) . .Alga Zabotklm,
Svetlana Zhlvankova
Yolanta (82) 1-18-65
(Artklno) . Natalya Rudnaya, Yuri
Perov, Fyodor Nlkltln
When the Trees Were Tall
(100) 3-15-65
(Artklno) Yuri Nikulin, Inna
(Julaya
SPAIN
La Tia Tula (98) 7-26-65
(United Int'l) . Aurora Bautlsta,
Carlos
Estrada
Los Tarantos (81) 8-24-64
(Sigma III Corp) -Carmen
Amaya, Sara Lezana
Not on Your Life (90) . . 4-19-65
(P-C). Nino Manfredl. Emma
Panella. Jose Isijert
SWEDEN
©All These Women (80) . .11-30-64
(Janus) Harriet Anderssoo.
Bva Dahlbeck
Doll. The (96) 2- 3-64
(Kanawha) . Per Oscarsson,
Glo Petre
Silence, The (95) 4-27-64
(Janus) . .Ingrid Thnlln, Gunnel
IJndblnm. Blrger Malm«ten
Swedish Mistress. The (77) 12-21-64
(Janus) . .Blbi Anderson. Max
von Sydow
To Love (88) 1-11-65
(Prominent) . Andersson.
. Harriet
Zbigniew Cybulskl. Isa Quenael
FOREIGN LANGUAGE
FEATURE
REVIEWS
The Fascist
Comedy-Drama
l^'^
Embassy 102 Minutes Rel. July '65
While the title and World War n theme suggest
a grim drama, this Italian-language fUm produced
by Isidore Broggi and Renato Libassi actually has
many delightful comedy touches and is splendidly
acted by Ugo Tognazzi, one of Italy's finest actors,
and Georges Wilson, French player. Where Tognazzi
is known through "The Conjugal Bed" and
"The Magnificent Cuckold," to mention two of his
several Italian imports shown in the class spots, the
picture should do good business but, lacking any
romantic element, it may have scant appeal generally.
Well directed by Luciano Salce, from his
screenplay with Castellano-Pipolo, this takes place
near the end of the German occupation of Rome
when Tognazzi, as a fanatic Fascist corporal, is
ordered to capture a famed anti-Fascist philosopher,
played by Wilson. Their adventures, by
motorcycle and on foot, across the Italian countryside
into Rome, are amusing, exciting and even
heart-warming, as the older man wears down and
finally even saves the strutting young Fascist just
as World War II ends. Stefania Sandrelli, remembered
from "Seduced and Abandoned," has a
small role as a thieving Italian girl. That title is
a handicap.
Uffo ToEnazzi, Georges Wilson, Stefania Sandrelll,
Glanrico TedescW, Mirielle Granelli.
Family Diary
MGM
114 Minutes
Ratio:
1.85-1
Rel.
Drama
Marcello Mastroianni's rising popularity with U.S.
audiences, including his current "Marriage Italian
Style" and the just-opened "Casanova '70." may
garner some additional art house dates for this
ouiet. slow-moving Titanus-Metro Italian -language
film, which won first prize at the Venice Film Festival
in 1962 and proves that the star Is equally effective
in tragedy as he is in his more-famiUar
romantic roles. Directed by Valerio Zurlini, from
his screenplay with Mario Missiroli. based on the
novel. "Two Brothers" by Vasco Pratolinl. the story
is told, via flashbacks, as Marcello, a struggling
newspaperman, learns by phone of the death of
h's vouneer brother. Separated after the death of
their mother, the two rarely saw each other until
both were grown when Marcello tries to direct the
boy's life until he contracts tuberculosis. Jacques
PeiTin gives a sensitive portrayal of the younger
brother and Sylvie, noted French character actress,
is superb as their grandmother living in the poorhouse,
this being the only important feminine role.
The subdued Technicolor photography is an asset.
Marcello Mastroianni, Jacques Perrin, Sylvie,
Salvo Randone.
Invest In
U.S. DEFENSE BONDS
Now Even Better
10 BOXOFTICE BooWnGuide :: Aug. 16, 1965

^k
fi
Opinions on Current Productions
^EATURE REVIEWS
Symbol O
denotes color; © CinemoScope: ® Ponovision; ® Technirama; ® o fhet onomoiphic processes. For story synopsis on each picture, see reverse side.
Love and Kisses
Ratio: Comedy with Songs
1.85-1 ©
Universal (6527) 87 Minutes Rel. Nov. '65
A thoroughly entertaining family-type comedy with
Rick Nelson and his extremely attractive wife, Kristen,
both of them in father Ozzie Nelson's popular, longrunning
TV series, to guarantee audience pull for the
film. Ozzie, who produced, directed and wrote the screenplay,
based on Anita Rowe Block's play of the same name,
remains behind the scenes but gives the picture the same
heart-warming quality that has made his TV show such
The story, which rarely gets outside the family
a favorite.
dwelling, deals with a teenage high school marriage and
the devastating (but always humorous) effect it has on
the boy's parents. Young Nelson, whose Decca song
albums are best-sellers, sings three catchy tunes, two of
them at a school dance and the title tune for the cute
fadeout as the young couple drive to their new motel
home. Both he and Kristen are natural and personable
young performers while Jack Kelly, who is outstanding
as the harassed father, and newcomer Madelyn Himes,
as the tearful mother, offer strong support although
Rick's real mother, Harriet Hilliard, would have been
ideal for the part. Excellent, too, is Pert Kelton.
Jerry Van Dyke is annoyingly stuffy as an intellectual
boy friend. Technicolor is an asset.
Rick Nelson, Jack Kelly, Kristen Nelson, Jerry Van
Dyke, Pert Kelton, Madelyn Himes, Alvy Moore.
10,1.
Ave.
Sergeant Deadhead
Ratio: Comedy
2.35-1
With Songs
® ©
American Infl (6510) 90 Minutes Rel. Aug. '65
Frankie Avalon finally has a vehicle that enables him
to adequately display his undoubted gift for comedy. Sui'-
rounded by a supporting cast of such professional veterans
as Cesar Romero, Gale Gordon and Fred Clark, with Eve
Ai-den as co-star, Frankie stands out—vigorously and aggressively
youthful—taking a dual-lead part and sharply
portraying three characters. The usual beautiful bevy of
AIP starlets is on hand making up the WAF contingent
of an air base with Deborah Walley militantly pm-suing
her matrimonial objective and eventually outmaneuvering
him. Donna Loren is outstandingly beautiful. Her
voice is such a pleasing attraction the picture would have
profited by using more of it. Guy Hemric and Jerry
Styner contribute some saleable songs. Director Norman
Taurog has steered a more than competent cast through
an extremely shallow script, managing to draw lots of
laughs from a very young audience. Main appeal is to
high school age, but older TV fans who have missed
"Miss Brooks" will be happy to see her reunited with Gale
Gordon, though their performances fall far short of that
popular series. James H. Nicholson and Samuel Z. Arkoff
produced this comedy in Panavision and Pathecolor.
Frankie Avalon, Deborah Walley, Eve Arden, Cesar Romero,
Fred Clark, Gale Gordon, Harvey Lembeck.
n Me
OO.Or

FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspaper and Programs
THE STORY:
"HELP!" (UA)
In an Eastern temple to Goddess Kali, a human sacrifice
is stoppi-'d because the victim is not wearing tlie
sacrificial rmg and the High Priest iLco McKern; and
a priestess lEleanor Bron) are sent across tne world to
London where Ringo Starr, playing the drums as the
otner Beatles sing, is wearing a gilt ring from an un- ^^^
known fan. As McKern tries every way to capture Ringo ,„^i,
and steal the ring, Eleanor decides she wants to help noiuh'
this boy and whenever he gets into difficulty she comes
to the rescue. Victor Spinetti, a strange scientist, joins in
the chase as Ringo and the other Beatles flee to the Alps,
back to London and then to the Bahamas, still pursued
by McKern and aided by Eleanor, as well as by Patrick
Cargill of Scotland Yard. After several murders, but
not of the Beatles, Ringo learns the formula which gets
the ring off his finger.
EXPLOITIPS:
The mere mention of the Beatles and the seven new
songs they sing in "HELP!" will be enough to pack in
the teenage crowds. For adults, play up Leo McKern,
who was in "A Man for All Seasons" on Broadway, beautiful
Eleanor Bron and the Bahamas backgrounds.
CATCHLINES:
The Beatles Are Loose Again, Singing Seven New Songs
and Frolicking in the Banamas . . . Why Was Ringo
Pursued to the Ends of the Earth by a Gang of Eastern
Thugs?

-L
387
AIS: 20c per word, minimum $2.00, cash with copy. Four consecutive insertions lor price
( ree. CLOSING DATE: Monday noon preceding publication date. Send copy and
mswers to Box Numbers to BOXOFTICE, 825 Van Brunt Blvd., Kansas City, Mo. 64124
HELP WANTED EQUIPMENT WANTED
SCTHERN CALIFORNIA THEATRE
:|H(IIT wants top-llighl, experienced
ooi" to handle a large number oi imort
I
theatres. In addition to the bene-
Is living and working in Southern
aliTiia, we olfer excellent group inirce
coverage, including medical, hositaation
and life—and an outstanding
en.Jn plan. Send resume of job exenre,
your age and present earnings
nd 11 pertinent personal information to
CBox 48307, Los Angeles, Calif. 90048,
LL REPLIES WILL BE HANDLED IN
rRT CONFIDENCE. NO INQUIRIES OR
OriCTS OF ANY KIND WILL BE MADE
'IT ANY or YOUR REFERENCES
ir)UT YOUH CONSENT. Our emoy,
have knowledge of this ad.
M.ilAGERS AND ASSISTANT MAN-
GE]) for new shopping center theatres
KAS. Experienced, publicity minded
an ers with references. Opportunity
r vancement with fast GEN-
growing
RA CINEMA CORP. Send complete
isj; to Wm. J. Wilson, Jr., P. O. Box
i71; Houston, Texas. Phone MI-4-4795.
E3\NDING SOUTHERN CALIFORNIA
IE;T1E CIRCUIT needs experienced There.
fanagers and Assistants. Top Saly
.nd commissions for qualified apices.
Send foto and resume to Boxijc
1184.
AtNTS, SALESMEN, THEATRE MANjp.
Sell S

Certitied
Progress Report
The STUDIO Theatres
22920 Woodward Ave.
Detroit 20, Mich.
for the discriminating moviegoer
STUDIO
LivERNOis AT Davison
STUDIO- NORTH
Woodward at 9 Mile
STUDIO. NORTH
Greenfield at 8 Mk
Dear Ely Landau:
The entire industry knows the box-off ic5
success THE PAWNBROKER is enjoying sine
its remarkable opening in New York, both
critically and financially. Now, I am moi
pleased to announce that in my own
theatre, The Studio North in Detroit,
THE PAWNBROKER broke all previous house
records in its first week by almost 50%
and continued a second week at a higher
level than the first. Even the third weel
gross far exceeds the previous house
record. Obviously, we expect a long and
most successful run of about 20 weeks.
Sincerely,
L
JU
TNIOUCH
AUIEB ARTISTS
OISTSIBUTED SV
THE UNOAD RELEASING ORGANIZATION
tKROaCH •LUtO tlTISTS
2 i
Ed Schuman