Boxoffice-January.04.1965

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NASHVILLE " DAYS
NEW ORLEANS 'r.S?
BIRMINGHAM SS . .
BATON ROUGE T:r.!11,333
RED ARTHUR
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SAM KATZMAN
SWEET MUSIC
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«25,226 ATLANTA ^."'."i.s .»22,664
«23,315 COLUMBUS, ga. r,S . .»17,162
?1 5,1 95 MONTGOMERYrS ?1 2,076
1) BOOK IT NOW FROM MGM

: Guy
JoD
. . .Managing
.Equipment
NATIONAL FILM WEEKLY
EN
imi Sectional
Editiont
SHLYEN
ditor-in-Chiei and Publiahoi
DNALD M. MERSEREAU,
Publisher 8. General Manager
SSE SHLYEN . Editor
UGH FRAZE Field Editor
THATCHER. Editor
.
ORRIS SCHLOZMAN, Business Mgr.
tion Of(it«: 82S Van BruDt Blvd.,
CIt). .Mo. 113!
ijliig tkUtor: Morris Schlozmui, Busl-
S3 .Miuuger; UuKh Krue. Field Editors
Ttalclier. Editor The Modern Theatre
n. Telephone CHestout 1-7777,
titorial Offices: 1270 Sixth Ave., Hockeller
Center, Nevt York. N.Y. 10020,
)nald M. Jlersereau. .Associate Publisher
General Manajer; frank Leyendecket.
«s editor. Telephone COIumbus B-6370.
ntral Offices: Editorial—920 N. Ulch-
\ve., Chicago 11, 111., Frances B.
Telephone Superior 7-3073. Adver-
-5811 North Uncoln, Louis Dldler
d Jack Broderlck, Telephone LODgbeach
5284.
estern Offices: 6362 HoUywood Blvd.,
lUjKood, CaUf. 90028, 8yd Cassyd.
lepboiie Hollywood 6-1188.

Allied Renews Its Appeal
To Modify Sales Policies
DETROIT—A renewed appeal for adoption
of flexible film sales policies based
upon "ability to pay" for theatres grossing
less than $1,000 per week, was directed to
major film distributors Monday i4) by
Jack Aimstrong, president of Allied States
Ass'n.
The letter went to Rube Jackter, vicepresident
and general sales manager, Columbia;
Irving H. Ludwig, president, Buena
Vista; Morris Lefko, vice-president and
general sales manager, Metro-Goldwyn-
Mayer; Charles Boasberg, president. Paramount;
Joseph M. Sugar, vice-president in
charge of domestic sales, 20th Century-
Pox; James R. Velde, vice-president and
general sales manager. United Artists:
Henry H. Martin, vice-president and general
sales manager, Universal, and to
Maurice R. Goldstein, president, Warner
MORE THAN 50% SMALL TOWNS
Armstrong pointed out that more than
half of the U.S. theatres are small-town or
subsequent-run houses, and asserted:
"Most of these are being driven to the wall
by demands for film rental which do not
leave sufficient money to pay the theatre
operating expenses.
"This type of theatre," the letter continued,
"invariably has a limited grossing
potential, which in turn prescribes the
amount of film rental which the theatre
can afford to pay. It is elementary arithmetic
that very low grossing theatres cannot
pay out 40 to 50 per cent of their gross
income and have enough left to pay even
minimum cash operating expenses of labor,
taxes, advertising, supplies, insurance, heat
and electricity. The plight of these theatres
and of the men and women who have
a lifetime of effort and money invested in
them is serious indeed and cries aloud for
recognition."
Armstrong included copies of the resolution
passed at the Allied States Ass'n convention
here last October calling for film
company adoption of "ability to pay" sales
policies.
LETTER CHARGES CALLOUSNESS
"It would be the depraved depth of
cynicism and callousness," Ai-mstrong's
letter charged, "for anyone to maintain
that any theatre should forego product
unless it is economically able to meet an
arbitrai-y standard of film rental. To many
theatres this means a choice of starving to
death or of committing economic suicide.
"It is a basic philosophy of our society
to clothe the naked, to feed the hungi-y
and not to forsake the unfortunate. We do
this not only as a religious and moral
obligation, but because experience has
taught us that concern for the basic needs
of others contributes to our own prosperity
and security. This certainly applies to the
less-affluent theatres of the nation and
the well-being of the entire motion picture
industry."
Armstrong concluded his letter, "I hope
that you will announce some definite
action in this regard as quickly as
possible."
'Goose' and 'Goldfinger'
Set Broadway Records
New York — Universal's "Father
Goose" and United Artists' "Goldfinger"
have become the yearend
"blockbusters" if business in New York
City, as well as in all other key cities,
is any criterion.
"Father Goose," which had the usual
smash first and second weeks, starting
December 10, had "the biggest
one-day take in the Music Hall's history"
December 28 and the usual
"three-hour wait" outside the Hall December
29.
"Goldfinger," which had long waiting
lines outside the DeMille December
22, shattered all existing records
at this theatre and the east side
Coronet with close to $200,000 total
for the two houses in its first week,
almost triple the former house records.
To accommodate the turnaway business,
the management of the DeMille
kept the Times Square house open 24
hours a day for the holiday period
starting December 23, while the Coronet
added a midnight performance
daily.
National Allied Committees
Announced for the Year
DETROIT—The important Allied committees
for 1965 have been appointed by
Jack Armstrong, National Allied president.
"The men selected are all dedicated
industry leaders," president Armstrong
stated. "Their wide experience and proven
ability will be applied to increasing the
benefits which cooperation and teamwork
can bring to the entire motion pictm-e industry."
The committees are as follows:
TRADE PRACTICES—Wilbur Snoper, choirman; Irving
Dollinger, alternate; Jack Armstrong, Benjamin
Berger, Jock Clark, Sidney J. Cohen, Marshall H. Fine,
Ben Marcus, Fred Schmutt, Alden W. Smith, George
Stern.
CODE OF ETHICS— Irving Dollinger, chairman; Jock
Clark, Edward E. Johnson, Alden W. Smith, David
counsel.
FINANCE—Ben Morcus, chairman; Jack Armstrong,
Benjamin Berger, Jack Clark, Sidnev J. Cohen, Marshall
H. Fine, C. Elmer Nolte jr., Alden W Smith, Wilbur
Snaper, George Stern.
CONVENTION— George Stern, chairmon; Milton H.
London, alternate; Jock Armstrong, Sidney J. Cohen,
Irving Dollinger, Marshall H. Fine, Harry B. Hendel,
Ben Marcus.
COMPO EXECUTIVE—Ben Marcus, triumvir; Jack
J. Clark, Sidney Cohen, Adolph Goldberg, Howard Herman,
Milton H. London, C. Elmer Nolte jr., George
Stern.
MARKET RESEARCH—Jack Armstrong, chairman;
Albert Aaron, Marshall H. Fine, Morns Finkel, Edward
E. Johnson, Milton H. London, Roy Metcalfe,
Ray Vonderhoar, William M. Wetsman.
TOLL TV—Wilbur Snaper, chairman; Albert Aaron,
Edward E. Johnson, Leonard Rosenthal, Robert C. Spodick,
Ray Vonderhoar, J. L. Whittle, Harrison D. Wolcott.
Walt Disney Reports
High Net Profit
BURBANK, CALIF. — Consolidated net
profit, after taxes, of Walt Disney Productions
and its domestic subsidiaries for
the fiscal year of 53 weeks ended October
3, 1964, was $7,057,435, equal to $3.96 a
share on the 1.784,410 shares outstanding,
stockholders have been infonned by Roy
O. Disney, president and board chairman.
The preceding fiscal year of 52 weeks
showed a consolidated net profit of $6.-
574,321, equal to $3.81 a share on the 1,-
727,743 common shares outstanding. Provision
for income taxes of $5,692,000 was
made for 1964 compared with $6,100,000
for 1963.
During 1964 the company paid cash dividends
of 40 cents a share plus 3 per cent
in stock.
Gross income for 1964 was $86,651,108,
an increase of $4,728,981 over the 1963
figui-e. Fibn rentals for 1964 amounted to
$37,648,132, compared with $40,918,923 in
1963; television income increased $228,195
to $8,487,918; Disneyland Park and other
entertainment activities grossed $32,758,-
226, an increase of $7,027,286, and all
other income increased by $744,291 over
Disney said "Mary Poppins" is expected
to be by a wide margin the highest gi-ossing
picture in the company's history. He
said plans have been made for a yearlong
anniversary to celebrate the tenth anniversary
of Disneyland Park, with a special
"Walt Disney's Wonderful World of
Color" TV show over NBC.
Reeves Industries Forms
Affiliate in Canada
NEW YORK—Reeves Industries, Ltd.,
with headquarters in Montreal, has been
formed to extend into Canada and through
Canada to export markets, the services and
manufacturing operations of Reevesound
Co., wholly owned subsidiary of Reeves
Industries, Inc.
Boyce Nemec, an officer of Reeves Industries,
Inc., is also president of the new
company. Other officers are Maurice D.
Godbout, secretary; Michael W. Chitty and
William Szabo, vice-presidents; William
H. Cotton, treasm-er, and Allen E. Busching,
controller. Dii-ectors, besides Nemec
and Godbout, are Andre Ouimet, Stanley
S. Wilson, Hazard E. Reeves, Homer W.
Clapper and Harry E. Houghton.
Schaffs Become Sponsors
Of Rogers Hospital Room
NEW YORK—George and Mrs. Schaff
have become sponsors of a "George and
Germaine Schaff Room" at the Will Rogers
Memorial Hospital, pledging $2,000 a
year toward its support, according to Ned
E. Depinet, president of the Will Rogers
Memorial Fund. The room will bear a special
plaque.
Edward Zorn Dies
PONTIAC, ILL.—Edward G. Zorn, 66,
foi-mer chaii-man of the board of the United
Theatre Owners of Illinois, died recently in
Toronto. A long-time exhibitor in Pontiac.
he was active in downstate exhibitor i
tion activities.
BOXOFFICE January 4, 1965

N.Y. Film Critics Vote
'Fair Lady' the Best
NEW YORK—Warner Bros.' "My Fair
Lady" has been chosen best picture of the
year in the 20th annual voting of the New
York Pihn Critics. Rex Harrison, who
played in the film as well as the stage
version, was voted best actor. Kim Stanley
was voted best actress for her performance
in "Seance on a Wet Afternoon," an Artixo
release, and Stanley Kubrick won as
best director for his work on "Dr. Strangelove:
or How I Learned to Stop Worrying
and Love the Bomb," released by Columbia.
France's "That Man From Rio" distributed
in the U.S. by Lopert Pictmes, won as the
best foreign-language film.
Competition in the best picture classification
included "Dr. Strangelove." which
lost by five votes to eight for "My Fair
Lady;" "The Servant." "Zorba the Greek,"
"Becket," "The Americanization of Emily"
and "Goldfinger."
Harrison won by a single vote over Dirk
Bogarde, star of "The Servant." Other
competitors were Richard Attenborough in
"Seance," Marcello Mastroiamii in "The
Organizer." Sterling Hayden and George
C. Scott. "Dr. Strangelove:" Peter O'Toole
and Richard Burton. "Becket:" Anthony
Quimi, "Zorba," and Hariy H. Corbett,
"Rattle of a Simple Man."
Miss Stanley, a Broadway star, had
played in only one motion picture, "The
Goddess" in 1958, prior to "Seance." She
won easily. Among the directors, Kubrick's
chief opponents were George Cukor of "My
Fair Lady" and Joseph Losey of "The
Servant." The latter won the best screen
writing award for the Landau Co. release.
A special citation was voted to "To Be
Alive!" for creative achievement. The 18-
minute color film was produced by Francis
Thompson and Alexander Hammid for the
Johnson's Wax Co. and showTi at the
World's Fail-.
Century Theatres Elects
Officers for 1965
NEW YORK—The board of
directors of
Centui-y Theatres has elected officers for
1965, according to Leslie R. Schwartz,
president. The officers, in addition to
Schwartz, are Harry C. Miner jr., chairman
of the board: Martin H. Newman, vicepresident
and treasurer; Joseph G. Wickham,
secretary; Charles W. Call, Walter
E. Dunn. Allen A. Grant, Harold H. Newman
and Sylvan Schein, assistant vicepresidents;
Leon Greenberg, assistant
treasm-er. and Ruth B. Gronert and Arthur
Blume, assistant secretaries.
Eldorado Joins IFIDA
NEW YORK— Eldorado Pictures International
Coi-p. has joined the Independent
Film Importers & Distributors of America.
It will be represented on the IFIDA board
by Sal DiGennaro, with Daniel J. Rock as
alternate.
Eight WB Shorts Coming
NEW YORK—Warner Bros, will release
eight short subjects in color during January
and February. Seven will be cartoons
and the eighth "Football Royal," a Worldwide
Adventure special.
INDUSTRY PRESS
ACCLAIMS
Strange
Bedfellows
UNIYERSAL'S NEWEST
COMEDY AN INSTANT
BOXOFFICE SUCCESS"*
Cast of trio of stars as skilled in their art as Rock
Hudson, Gina Lollobrigida and Gig Young in a story
by a pair of writers as consummately masters of
comedy as Norman Panama and Melvin Frank,
shoot it in sparkling technicolor, and what have you
got? You've got instant success. "Strange Bedfellows"
is an instant success as you find out beyond
question the instant the first of the thousand laughs,
you're in for bounces back at you from the busy
screen. Instant box office.
-Motion Picture Daily^
A bright and rollicking comedy drama. Hilarious,
frivolous, always pleasant to behold. "Strange
Bedfellows" will keep audiences wide awake with
its rush of madcap events. It is strong, popular fare.
—Film Daily
Rock Hudson who teams equally well with wholesome
Doris Day or the sexy Gina Lollobrigida, has
another surefire laugh getter and audience pleaser
in this hilarious Norman Panama-Melvin Frank Production.
It will be one of the 1965 box office hits.
—Soxoffice
BOXOFFICE :: January 4,

THEY l.OV^^ ylGHT
CO-STARRING
^
GigYoutig
^^
GUEST STAR
EDWARD lUDD iiwyf hmnes • TERRY-TflOM
*-jf »-a * *--* •• ••••••••
UNIVERSAL'S NEWEST BOXOFFICE SUCCESS STi

ut ^^^^T JViGHT!!!!
Its love
Italian Style...
WITH A Hilarious
American
Twist
ienpiayby MELVIN FRANK and MICHAEL PERTWEE -story by NORMAN PANAMA and MELVIN FRANK
fduced and Directed by MELVIN FRANK a panama-frank production • A Universal Picture
AVAILABLE TO YOU IN MID -FEBRUARY I

Cinerama Loses $11 Million for Year;
Big Improvement Predicted for 1965
HOLLYWOOD — Cinerama, Inc . will
probably have a greater loss in the second
half of 1964 than the $5 million loss reported
for the first part of the year, with
the total figure apparently more than $11
million, William Porman, president of the
company, told a special shareholders meeting
in the Pacific Cinerama Dome Theatre
in Hollywood on December 22. However,
the veteran theatre owner predicted "a
decided improvement in 1965."
In response to complaints from some of
the troubled stockholders who reportedly
bought stock as high as $12 per share,
Porman reported that he had pui'chased
his own stock from $9 to $13. Stock was
selling at $3.50 as the meeting ended. He
further disclosed that he personally has
commitments in loans and guarantees
amounting to $21 million, including a recent
guaranty of $2.5 million. Last November,
major creditors, including Porman,
agreed to defer up to seven years the
major outstanding obligations, and obtained
a bank loan of $1 million from
Chemical Bank, New York, to pay some
obligations.
INVESTMENTS RESTRICTED
A broker, representing the St. John's
Hospital Pund, a creditor for $650,000.
asked about the controls Chemical Bank
had over Cinerama. Porman replied the
company's investment is now restricted
to motion pictures and that the bank has
a veto basis and can restrict expenditure of
funds.
A stockholder, who voiced sui'prise that
Porman "would be taken in" by former
management, was told by Porman that he
had bought the mortgage at the request of
Nicolas Reisini, and that when he was
asked to come in, the company was bankrupt.
"My loan was in complete default.
and I could have taken the assets as proper
payment, but instead, put in another $4
million."
"If I didn't have faith. I wouldn't have
devoted all my time to the affairs of Cinerama
as I have during the past year. I
have spent 99 per cent of my time, without
salary, and have been accused by
bankers of being 'too good.' Members of
my own organization have questioned my
devotion to Cinerama," he told the stockholders.
It was brought out that, in the event
AA's 'Racing Fever' Cuf
From 93 fo 80 Minutes
New York — Allied Artists' late
fall release, "Racing Fever," which was
reviewed in BOXOFFICE November
23, 1964, issue, with its original running
time of 93 minutes, has been reedited
down to 80 minutes, "making
a more compact and exciting presentation
of the story content," according
to AA. The picture, filmed in color,
Ponnan exercised liis option for conversion
of his debt to stock at $3,125 per share, he
would own 2,240,000 of the company's
3,060,000 shares. His present holdings are
is also now more suitable for doublebilling.
46,000 shares, with warrants for 300.000.
H. Robert Peinberg, attorney for the
company, pointed out that Prudential Insurance
Co. had this option before Porman
entered the company, and tliat such conversion
would increase the capital account
with the removal of the debt, if he
converted.
On "How the West Was Won." and "The
Wonderful World of the Brothers Grimm"
Cinerama advanced $9 million as its part
of production costs to Metro-Goldwyn-
Mayer. These costs have not yet been fully
recovered, it was reported to the group of
75 stockholders at the meeting. In addition
to the investment in production, theatres
were refurbished and three-lens projection
systems converted to single-lens
all at a cost of over $7 million.
"We have decided, for the immediate
futm-e, not to invest money directly in
motion pictore productions," said Porman.
"Income will come from participating interests
in films and licensing fees from
Cinerama -equipped theatres." The $20
million "The Greatest Story Ever Told,"
scheduled for release in Pebruary, will
bring into company coffers a $250 per week
license fee from each licensed theatre,
and five cents from each admission.
BIG ADVANCE TO WARNERS
A $500,000 cash advance against participation
in gross receipts will be paid
for Warner Bros.' "The Battle of the
Bulge," a 1965 release.
Costly investments in "The Wonderful
World of the Brothers Grimm." and two
product diversification moves in a camera
and viCeo tape recorder, both for the home
market with their future unknown, drained
the treasui-y of considerable funds, it was
reported. Operating expenses will be reduced
in 1965.
Evelyn Adacoff, a holder of 3,300 shares,
voiced the sentiments of the assembled
group after hearing the report. She said,
"We have confidence in you, Mr. Porman."
The board of directors of Cinerama
elected officers for the following year.
They are: William R. Porman as president,
Howard G. Minsky as executive vicepresident.
B. G. Kranze as vice-president.
Tom Com-oy as vice-president, Charles P.
Emma as treasm-er and Jack Hofert as
secretary.
Applies for Registration
Of 'Showcase Cinemas'
WASHINGTON—Redstone Theatres of
Boston, through its wholly-owned subsidiary
National Amusements, Inc., has applied
to the United States Patent Office
for the trademark registration of "Showcase
Cinema."
Redstone is using the names Showcase
Cinema and Showcase Cinemas in connection
with all its indoor theatre ventures.
Redstone has also applied for the registration
of a symbol being used in conjunction
with the names.
'How to Succeed' Is Fifth
Mirisch-UA Roadshow
HOLLYWOOD—The Mhisch Corp. has
designated "How to Succeed in Business
Without Really Ti-ying" as the fifth roadshow
presentation on its cmTent schedule
of forthcoming films. These five roadshows,
all to be released through United Artists,
represent a minimum investment of $39,-
000,000, according to Harold J. Mirisch,
president of the independent filmmaking
organization.
In addition to the film version of "How
to Succeed," based on Broadway's longrun
musical-comedy hit, the other Mirisch
roadshows include: John Sturges' "The
Hallelujah Ti-ail," which recently completed
principal photography and is being edited
for July, 1965 openings in Cinerama;
James Michener's "Hawaii," the
George Roy Hill-Walter Mirisch production,
which begins shooting in Pebruary:
Billy Wilder's "The Private Life of Sherlock
Holmes," scheduled for filming in the
fall of 1965, and Blake Edwards' "The
Battle of Gettysburg," scheduled for filming
in early 1966. "How to Succeed" will
go before the cameras in mid-1966.
The only prior Mirisch roadshow film
was Robert Wise's "West Side Story."
winner of ten Academy Awards and now
rated as one of the five most successful
pictures of all-time with a world distributor
gross in excess of $30,000,000.
Pan Arts Co. to Make
Features, Stage Plays
HOLLYWOOD—The Pan Arts Co., newly
formed independent producing firm, headed
by Jerome Hellman and in which George
Roy Hill is a partner, announces its programing
of five feature films and two
Broadway stage shows, for which it has
provided a budget of more than $23 million.
Pour of the pictures will be distributed
through MGM and United Artists and one
will be made in partnership with John
Frankenheimer Productions.
Hellman now is engaged in pre-production
work on "A Pine Madness." which
Delbert Mann will du'ect for MGM, and
"Promises in the Dark," UA release, to
be directed by John Schlesinger, starring
Elizabeth Ashley. Also on the slate is "The
Q Document," which represents the joint
production deal with Prankenheimer.
The Broadway ventures include a musical
version of "The World of Hem-y Orient,"
which HiU will dii-ect, from a t)ook by
Nunnally Johnson, with music and lyi-ics
by Robert Merrill, and "Mrs. Dally Has a
Lover," to be coproduced and directed by
Hume Ci-onyn from the play by William
Hanley. In addition. Pan Ai-ts plans to expand
its operations into television with
three series ideas now under consideration.
Paramount Leases 185 Post
'48 Films to Australian TV
NEW YORK—In a major agreement affecting
Australian television. Paramount
Pictures Corp. has leased 185 post-1948 feature
motion pictures to Austarama Television
Pty. Ltd., a prominent TV company
in Australia.
Announcement of the multi-million dollar
agreement, which is a six-year lease,
was made by George Weltner, president of
Paramount Pictures.
BOXOFFICE January 4, 1965

25 ) , the
France Subsidizes Short
Subjecis Production
HOLLYWOOD—The partial subsidy by
the French govt-rnmoiit keeps a steady
supply of short subjects and animated cartoons
flowing into French theatres, stated
Pierre Barbin. permanent secretary of the
Association International du Film D'Annimation
and the shorts films representative
in the Ministry of Culture. Barbin visited
Hollywood's growing intellectual center at
the Lytton Museum on December 24 where
a continuous puppet film show was being!
held. He is conferring on forthcoming
festivals.
The ten producing groups in the animation
field receive one per cent of the gross
of programs where the short subject is
combined with a featm-e. This is a French
law which enables the industry to tm-n out
from 300 to 350 shorts per year, with the
income from the fund reaching $700,000
per year.
One project under consideration for the
training of animators is being considered
mider the auspices of the French television
service, with the idea of establishing a
school, under jm-disdiction of IDHEC.
The growth of film festivals is a major
task of Barbin's work in the Ministry and
the animation association, which now has
20 countries as member nations in the
growing cultural group. George Bean. U.S.
State Department executive, accompanied
Barbin to Hollywood.
Trans-Lux Names Willis
To Communication Sales
NEW YORK—Ian N. Willis, formerly
assistant vice-president and sales director
for private wire services of Western Union
Telegraph Co.. has been named general
sales manager of the commmiications division
of Trans-Lux Corp. by Richard P.
Brandt, president. Willis will immediately
enlarge and strengthen the Ti'ans-Lux
sales department because of the favorable
reception of Trans-Lux's "900" ticker stock
quotation projection equipment, which was
introduced on the New York Stock Exchange
December 1. Willis joined Western
Union in 1945.
Eight Openings of 'Lady'
Make U.S. Total 45
NEW YORK—With eight
more openings
on Warner Bros. "My Fair Lady" on Christmas
Day 1 roadshow picture is nowplaying
in 45 theatres in the U.S. and
Canada. The pictm-e won the Four-Star
Award of the Southern California Motion
Picture Council in December.
The December 25 openings included the
Cinestage, Columbus, Ohio; the Roxy,
Atlanta; the Elmwood. Providence: the
Circle, Indianapolis; the Crosstown, Memphis;
the Ingersol, Des Moines; the Capri in
Kansas City, and the Cinerama in Honolulu.
Submitted for an Award
NEW YORK — Columbia will submit
"Wonders of Miami" in the qualifying
round of the short subjects classification
for the Academy Awards. The featurette
opened Chi-istmas Day in Los Angeles.
Harry Foster produced. George Jessel narrated,
the music was by Ted Murray and
Larry Douglas did the lead singing.
BOXOFFICE :: January 4, 1965
ACCEPTS IV1AG.\ZINE AWARD —
Edward G. Robinson, right, receives
the Parents' Magazine Family Medal
Award for "A Boy Ten Feet Tall"
from Parents' executive William La
Rouse. The Seven Arts-Bryanston production
will be released by Paramount
Pictures in January.
MGM's Simpson to Retire;
Herskovitz to Succeed
NEW YORK—W. Lewis Siinpson, 68, the
oldest employe of MGM International in
terms of service, will retire February 1
from the company he joined in July 23,
more than 41 years ago, according to
Maurice R. Silverstein, president.
Simpson, managing director of Panama,
from which post he supervised MGM activities
in all of the Central countries and
Jamaica, will be succeeded by Ai-thui- M.
Herskovitz, fonnerly manager in Peru for
Warner Bros., and, prior to that, for RKO
Radio. Simpson, who joined Culver City
Export, predecessor of MGM International,
met his wife, the former Gene Lemat, in
Sweden, when he went there to begin operations
for MGM. She is the daughter of
Raoul Lemat, at that time a major Scandinavian
exhibitor-distributor.
"For many years. MGM International
has depended on Lew Simpson to open new
doors and make new friends for us overseas.
He is a pioneer of the motion picture
industiT in every sense of the word; he
founded om- offices in Spain, Sweden,
Mexico and other distant places in the
days when air conditioning and jet planes
belonged to the realm of dreamers and inventors.
We deeply regret his departure,"
Silverstein
said.
Medallion Acquires Two
Films for '65 Release
NEW YORK — Medallion Pictui'es
has
acquired two features, the Europeanmade
"And So to Bed" and "How Far Can
You Get?" made in Hollywood and Las
Vegas, for distribution in the U.S. and
Canada in 1965. according to Benjamin
Schrift, president. The pictm-es are Medallion's
most important releases to date,
according to Arthur Sachson, Medallion
vice-president and general sales manager.
"And So to Bed," which stars Hildegarde
Neff, Peter 'Van Eyck, LilU Palmer
and Nadja Tiller, will open in New York
in January and then pre-released in key
cities. The release plans for "How Far Can
You Get?" which is a tentative title, are
still being plotted. Saclison said. National
and regional advertising campaigns are
now being prepai'ed.
Garrick Selects 'Stork'
For UA Production Deal
NEW YORK — Garrick Productions,
which is allied with United Artists in a
series of Broadway shows, has selected
"The Wayward Stork," a comedy by Harry
Tugend, as the first play to be presented
under the joint five-year program between
Garrick and UA.
"The Wayward Stork," played in nine
cities last summer under the five-year
plan to test three productions each summer
for Broadway stage and Hollywood
film possibilities. Some of the plays tested
in summer stock may be brought directly
to the screen and will be financed and distributed
by United Artists. Tugend has
authored and produced more than 50 screen
productions, including "Thanks a Million,"
"A Pocketful of Miracles" and many of
the "Road" pictures starring Bob Hope
and Bing Ciosby.
Joseph E. Levine, David Susskind and
Daniel Melnick, who already have "Kelly,"
a Broadway musical budgeted at $500,000.
on tour in preparation for a Broadway
opening at the Broadhurst Theatre in Februai-y.
put another play. "All in Good
Time," into rehearsal December 28 for a
Broadway opening February 3. Produced
in London in 1962, where the British critics
voted it "the best new play of the year,"
the comedy is by Bill Naughton. Donald
McWhinnie is directing the New York stage
production with Sir Donald Wolfit starred.
Roy and John Boulting, British film producers,
will be associated with Levine,
Susskind and Melnick in the New York
production of "Ail in Good Time."
The same trio will put "The Royal Hunt
of the Sun," by Peter Shaffer of "Five
Finger Exercise," into rehearsal in the
fall of 1965.
United Screen Arts Names
George Lefko to Midwest
NEW YORK—George Lefko has been
named midwest sales manager for United
Screen Arts, with headquarters in Chicago,
by Sidney Cooper, vice-president in charge
of sales. Cooper has also named Robert
Hames as southern sales manager, with
headquarters in Atlanta.
Dale Robertson, president of United
Screen Arts, is back in California after a
flying trip to Boston for conferences with
Larry Jackson and Lee Whiteman of Continental
Pictures on a feature that Continental
is cm-rently producing. Robertson
will set release dates on "The Man From
Button Willow" and "A Swingin' Summer"
for early 1965, the latter Reno Carell-National
Talent Consultants' production having
been approved for the MPAA seal.
Sylvia

24 1 . Miss
COLUMBIA SALES MEETING IN NEW YORK—Columbia
Pictures field and home office sales executives called together
by Columbia vice-president and general sales manager Rube
Jackter discuss the sales policy on "Lord Jim" and other important
Coliunbia releases during 1965 and take a moment from
their work to pose for the press. The group met for three days
at New York's Drake Hotel. Left to right, Sidney Singerman,
Columbia Names Bob Kohn
As Research Director
NEW YORK—Bob Kohn, most recently
an account supervisor for Audience Studies,
Inc., has been
named to the newly
created post of research
director for
Colombia Pictures by
Robert S. Ferguson
vice-president, in a
"new step to increase
the scope of Columbia's
advertising and
publicity program,"
he said.
Bob Kohn
According to Ferguson,
the science of
developing public acceptance for motion
pictui-e product "is becoming increasingly
more complex as the popuiation grows and
the type of product becomes more varied."
He hopes that Kohn's research activities
"will give the exhibitor maximum support
when he books a film," he said. Until
Kohn's appointment, Colmnbia's research
activities were handled exclusively by subsidiary
and outside research organizations.
Kohn had previously served as senior
project director for Audits and Surveys,
Inc., and as project director for Nowland
Co., market research specialists.
Foreign Language Press
Elects Officers for '65
NEW YORK—Dr. Nathan Swerdlin, film
editor of the Jewish Day Journal, was
elected president of the Film Critics' Circle
of the Foreign Language Press of New
York at a meeting held December 17.
Dr. Andrew Zapantis, film editor of the
Greek daily, Atlantis, was named vicepresident;
Alice Melikan, film editor of
the American paper, "L'Raper," was
named recording secretary, and Sigmund
Gottlober has been re-elected executive secretary
for the 23rd consecutive year.
Award ceremonies for the best film in
all categories will be held over the Municipal
Broadcasting Station in March.
Reevesound Adds Three
NEW YORK—Reevesound Co. has added
Charles Beck jr. as manager of marketing
and sales, Victor Gee as a design engineer
and Allan Whitney as manufacturing superintendent,
according to Boyce Nemec.
president.
Hall Heads Arrangements
For SMPTE Conference
LOS ANGELES—AiTangements for the
comprehensive springtime technical conference
of the Society of Motion Picture
and Television Engineers are under way
under an-angements chainnan Jack P. Hall,
technical director. General Film Laboratories,
Hollywood. Assisting Hall in coordinating
the various committees handling conference
an-angements is John P. Kiel,
president, Photo-Sonics, Inc., Glendale,
Calif.
Planning this conference, the SMPTE 's
97th semiannual meeting to open Maixh
28 at the Ambassador Hotel, was begun by
SMPTE conference vice-president George
W. Colbum, Geo. W. Colbum Laboratoi-y,
Inc., Chicago. Succeeding in 1965 to the
office responsible for long-range planning
of conference is Kenneth M. Mason,
general manager for Eastman Kodak's motion
picture products division, Chicago.
Dorothy Masters Services;
Daily News Film Critic
NEW BRUNSWICK, N.J.—A memorial
Nat Goldblatt, Gene Margolius, Jerry Safron, Milt Goodman,
assistant general sales manager; Harvey Harnick, Marty Kutner,
Milt Zimmerman, Sam Galanty, Jack Judd, Saul Trauner, Rube
Jackter, Vincent Borrelli, Carl Shalit, Harry Rogovin, Harry
service for Dorothy Masters, 54, film critic
for the New York Daily News for the past
19 years, was held at the Quackenbush
Funeral Home Thursday 1 Masters
died Tuesday (22) in St. Peter's General
Hospital.
Miss Masters, who was the wife of Alfred
E. Lee, director of marketing for Johnson
& Johnson, had been with the News for
31 years, following a year with the Chicago
Daily Tribune. She was a former chairman
and secretary of the New York Film Ci-itics.
Also surviving, besides her husband, are
her mother, Mrs. William Masters; a
daughter, Mrs. Deyo Swartz; a brother,
Raymond, and a sister, Mrs. John Hollington.
Moyer Named Seven Arts'
Canadian Sales Director
NEW YORK—W. K. "Bill"
Weiner, Jerry Picknian, executive assistant to Rube Jackter;
Norman Jackter, Dan Rothenberg, Ben Marcus and Dan Weissman.
Releases for the first quarter were outlined.
Moyer, chief
of film buying for the Canadian Broadcasting
Corp. since 1954, has been named
Canadian sales director for all TV distribution
for Seven Arts Productions, Ltd..
effective January 4, according to Charles
S. Chaplin, vice-president and Canadian
general manager.
Moyer, who will report directly to Chaplin,
will headquarter in Seven Arts' office
in Toronto. He has served with CBC for
27 years in all phases of their radio and
TV operations.
UA Names David Chasman
Production Head in UK
NEW YORK—David Chasman, executive
assistant to David V. Picker, vicepresident
of United
Artists, has been
named UA production
executive in the
United Kingdom, effective
January 1, replacing
George Ornstein,
who resigned.
Chasman, who
joined UA in 1960 as
advertising manager,
was later named executive
director of
David Chasman advertising and, in
July of 1964, was
named executive assistant to Picker.
Jonas A. Rosenfield Sr„
Retired Lawyer, Is Dead
NEW YORK—Jonas A, Rosenfield, sr., a
retired lawyer and freelance writer on
medical subjects, died December 27 at the
Park East Hospital. He was 78 years old
and lived in Jackson Heights. Rosenfield,
who was born in Dallas, moved to New
York in 1930.
Sm-viving are his three sons, Jonas A.
Rosenfield, jr., vice-president and director
of advertising, publicity and exploitation
of the 20th Century-Fox Film Corp.;
Maurice and Ullman Rosenfield; a brother,
John Rosenfield, who is the movie critic
of the Dallas Morning News, and five
grandchildren.
Ben Miggins
NEW YORK—Funeral services were held
December 29 for Ben Miggins, 67, an organizer
of Fox Movietone News and later
head of the 20th Centm-y-Pox Paris office.
He died Chi-istmas Eve. He was associated
with Darryl Zanuck in military service in
World War U. He organized a combat
photography service and became a major
in the Signal Corps. He is survived by his
wife, Mildred.
Homer Gill
HOLLYWOOI>—Homer Gill, 71, retired
Pox West Coast district manager, died unexpectedly
on Sunday, December 27. Gill,
who retired in 1958, after serving FWC
in Los Angeles, Phoenix, Bakersfield and
MUwaukee, leaves a wife, two daughters,
one son and ten grandchildren.
BOXOFTICE January 4, 1965

—
;
'Becket' Named 1964 'Best'
By National Review Board
NEW YORK—The National Board of
Review has chosen "Becket." the Hal Wallis
production starring Richard Buiton
and Peter O'Toole for Paramount release,
as the best picture of 1964. this beiiig the
choice by the Conunittee of Exceptional
Films, the public organization which has
been selecting the best pictui-es of the year
for 44 years.
The National Board of Review's other
nine best English-language films of 1964
are: 2— "My Fau- Lady" (WB), 3— "Gii'l
With Green Eyes" (Lopert), 4— "The
World of Hem-y Orient" (UA), 5— "Zorba
the Greek"
"Topkapi"
(International
UA), 7— "The
Classics),
Chalk
6
Garden"
(Univ.), 8— "The Finest Houis" (Col), 9—
"Fom- Days in November" lUA) and 10
"Seance on a Wet Afternoon" (Ai-tixoi. Of
the ten best pictuies of 1964. four are
United Artists releases, including one by
Lopert, with no otlier company having
more than one. Of the ten, "Becket" and
six others were either filmed in England
or in Europe.
The National Board also chose "World
Without Sim," a documentary filmed in
Europe and released by Columbia, as the
best foreign-language pictui-e shown in the
U.S. dm-ing 1964. The other choices for
foreign-language films are 2— "The Organizer"
(Italian film distributed by Continental,
3— "Anatomy of a Marriage"
(Pi-ench, distributed by Janus), 4— "Seduced
and Abandoned" (Italian, distributed
by Continental), and "Yesterday, Today
and Tomorrow" (Italian, released by Em-
Desmond Davis was voted best director
for "Girl With Green Eyes," Kim Stanley
was chosen best acti-ess for her performance
in "Seance on a Wet Afternoon,"
Anthony Quinn was named best actor for
his performance in "Zorba the Greek" and
Dame Edith Evans was voted best supporting
actress for her performance in "The
Chalk Garden."
Martin Balsam was named best supporting
actor for his perfomiance in "The Carpetbaggers,"
Joseph E. Levine production
for Paramoimt release.
'Mafioso' Wins Burstyn
Award As Best Picture
NEW YORK—"Mafioso," an Italian picture
being released in the U.S. by Zenith
International, has been named winner of
the Joseph Burstyn Award for the best
foreign language motion pictm-e of 1964,
according to the Independent Film Importers
and Distributors of America.
The IFIDA award for the best foreignmade
feature in English was won by
"Seance on a Wet Afternoon," an Ai-tixo
release, while Joseph Losey, director of
"The Servant," British picture distributed
by the Landau Co., won the best director
award; Marcello Mastroianni was chosen
best actor for his portrayal in "The Organizer,"
Italian film distributed by Walter
Reade-Sterling, and Kim Stanley won
IFIDA's best actress award for "Seance
on a Wet Afternoon."
The Edward Kingsley Award for best
short subject was won by "The Hat," a
Reade-Sterling release.
"Yesterday, Today and Tomorrow" and
"Marriage Italian Style," both released by
Embassy Pictmes, placed second and thud
for the Bui-stjTi Award and other runners-up
were "The Servant" and Lopert's
"Girl With Green Eyes" for English-language
import; Vittoiio De Sica of "Yesterday,
Today and Tomorrow" and Bryan
Forbes of "Seance" for best dii-ector award;
Alberto Sordi of "Mafioso" and Dii-k Bogarde
of "Tlie Servant," for best actor
award; Sarah Miles of "The Servant" and
Sopliia Loren of "Maniage Italian Style"
for best actress and "Occui-rence at Owl
Cieek" and "UiifiiUshed Painting," both
distributed by Lester Schoenfeld, for best
short subjects.
IFIDA has named Louis K. Sher, who
operates a gi'oup of 30 theatres in 11 states,
ranging from Maine to California, "exhibitor
of the year," according to Jean
GoldwiU'm, chairman of the Festival and
Awards committee. A special award will
be presented to Sher and his Ai-t Theatre
Guild for the circuit's encouiagement of
the exliibition of foreign pictui'es in the
U.S. This award will be presented at the
International Film Awards diimer January
19 at the Hotel Americana in New-
York.
Sher is an Ohioan who came into the
film business in September 1954 as operator
of the Bexley Theatre in California.
His Ai-t Theatre Guild makes up
brochui-es on forthcoming attractions along
the lines of Playbill for Broadway theatres,
without ads. These theatres have no concession
stands but imported candies are
wrapped in noiseless paper and sold from
carts. Popcorn is taboo. Sher attributes the
success of his ciixuit to the individual
managers.
Sher and his wife, Gloria, recently retm-ned
from a trip to Em-ope where they
bought the U.S. disti'ibution rights to three
Italian pictm-es, "O-O-Two Most Secret
Agents" and "Escape From Sing Sing,"
starring a new comedy team, and "No Divorce,"
an episode di-ama, which will play
theii-
theatres.
The awards will be presented at the
IFIDA International Film Awards dinnerdance
at the Hotel Americana January 19.
Three Honors Within Week
To 'World Without Sun'
NEW YORK—Jacques-Yves Cousteau's
"World Without Sun," the dramatic account
of underwater explorer Cousteau's
experiment in setting up a colony deep below
the surface of the Red Sea, has
garnered its third honor within the past
week with the announcement by Scholastic
Magazines that the Columbia Pictures release
has won the January Bell Ringer
Award given by Scholastic for films of excellence.
Scholastic reaches more than
five million students at all levels of the
educational spectrum.
Earlier in the week, the Cousteau film
was granted the "Grand Prix du Cinema
Francais 1964"—highest film award of the
French Academy of Arts and Sciences. A
day later, the National Board of Review
named "World Without Sun" the "best
foreign film of the year."
Cousteau's accomplishments encompass
both exploration and filmmaking. He is
the holder of two American Academy
Awar(is. including an Oscar for his previous
imderwater film released by Columbia,
"The Silent World."
President. Mrs. Johnson
Sponsor 'Story' Benefit
WASHINGTON- President Lyndon B.
Johnson and Mrs. Johnson have agreed to
serve as patrons of the world premiere of
"The Greatest Story Ever Told," the
George Stevens production for United Artists
release, which will be held at the new
Warner Cinerama Theatre, New York,
February 15 for the benefit of the United
Nations Ass'n of the United States of
America and the Eleanor Roosevelt Memorial
Foundation.
Ambassador Adlai E. Stevenson will be
national chairman of the event and others
who have agreed to serve on the committee
of patrons include John M. McCormick,
speaker of the House, and Mrs. McCormick
William J. Bremian jr.. Justice of the Supreme
Court, and Mrs. Brennan, and Douglas
Dillon, Secretary of the Ti-easury, and
Mrs, Dillon. Robert S. Benjamin, chairman
of the board of the United National
Ass'n and executive vice-president of the
Eleanor Roosevelt Memorial Foimdation,
is working with Ambassador Stevenson in
organizing the premiere.
Simi to BV Boston Sales
NEW YORK—Florio Simi. who has been
a booker with Buena Vista for ten years
and is well known to exhibitors throughout
New England, has been named salesman
in the Boston branch by Irving H. Ludwig,
president and general sales manager
of the Disney distribution subsidiary. This
is in line with BV's policy of "recognizing
capabilities and encom-aging giowth within
the ranks of our sales team," Ludwig
said.
BOXOFFICE January 4, 1965

. . . American
. . "Tom
. . Martin
. . American
. . Columbia
. . Academy
. . The
. .
. .
. . . Major
. . . The
. . . Comedian
. . , Samuel
. . Film
. . Telemeter
. . Agreement
. . The
. . Production
. . Metro-Goldwyn-Mayer
. . Mirisch
. . Ethan
. . Loew's
. . lATSE
. . MGM
. . Legion
. .
HEADLINES OF 1964
A Review of the Year's Important Events in the Motion Picture Industry
tion; plans 25 releases for year . . .
fall quarter . . .
January: William Porman is named president of Cinerama, Inc. Minneapolis and Miami tents share Heart award; Humanitarian
International Pictures sets $25 million for produc-
new
award goes to Dr. Sidney Parber; James Carreras elected chief
Maryland Allied battles barker . industry launches Will Rogers Memorial Hospital
drive in New York for 1964-65 . holds
40th year conference at Culver City studio . nets
censorship-classification bill . . . Universal Pictures reports best
business year since 1956 . . . Tlieatre Owners of America and
Allied States Ass'n leaders mull merger at Allied board meeting $3,729,000 for 40-week period . Code Administration
in Miami ... 25 of 44 releases rank in top hit class during bright seals granted to 89 films for first half of year . . . United Artists
announces the company
Consent
will supply
changes
features to Subscription
Cinerama developing drive-in equipment . . .
demonstrated in Syosset, L.I. . . . Walt Disney's Television, Inc. . . . decree are asked at 47th
Dimension-150
net for fiscal year ended September 28 totals $6,574,321, company's biennial convention of lATSE; Richard Walsh re-elected
all-time high.
president.
February: Samuel Goldwyn wins $400,000 antitrust suit against
20th Century-Fox . . . Eleven major distributors set 24 featui-es
for February release . . . Norman Z. McLeod, noted cowboy director,
dies at 68 . . . Alan Ladd, film star, dies at 50 . . . Threeyear
product supply is scheduled by Paramount . . . $97,411,500
is invested in 320 new theatres during 1963, according to
BoxoFFiCE survey; 670 theatres remodeled at cost of $15,177,055
. . . United Artists signs the Beatles for three pictures . . .
Motion Picture Ass'n of America member companies approve
industry public relations program . . . Darryl F. Zanuck, 20th
Century-Fox president, honored as Pioneer of the Year at New
York event, which was postponed from November because of
President John F. Kermedy's death.
March: Show-A-Rama VII, sponsored by United Theatre
Owners of the Heart of America, is held and Natalie Wood is
honored as Star of the Year . . . Metro-Goldwyn-Mayer schedules
film program through 1967; 34 features completed . . . National
General Corp. forms production company under leadership of
Irving H. Levin, executive vice-president of NGC . of
Motion Picture Arts and Sciences nominations announced .
MPAA's Green Sheet goes national in new distribution plan
. . . Concerted effort to correct industry iUs urged at TOA midwinter
directors meeting in Kansas City . . . Michigan Allied
tactic puts an end to 16mm film menace in Detroit . Beatles
on NGC closed circuit of 153 theatres across country generally
satisfactory . . . George Skouras, United Artists Theatres Coi-p.
chairman of tlie board, dies at 68 . . . 20th-Fox net for 1963 soars
to $9,115,393, contrasted with big loss in 1962 . . . AB-PT reports
record gross of $386,729,000 in 1963 ... 38 of 44 releases hit peak
in thriving winter quarter.
April : Universal plans minimum of 25 features during the year,
double any year since 1957 . . . Allied and TOA agree "in principle"
on merger . Jones" wins Oscar for best picture, Sidney
Poitier and Patricia Neal honored as top thespians at 36th annual
Academy awards ceremony . . . Columbia announces plans to
release 15 films to year end . . . Ralph Hetzel, acting president of
MPAA, reports increase in industry revenues.
August: Paramount and Joseph Levine extend deal to 23 major
films . franchises are set in Miami, Atlanta, Houston
and Dallas . Council of Motion Picture Organizations and
lATSE cite levy on tickets is uneconomic . . . Boxoffice survey
reveals a total of $67,411,500 in new theatres the first half of
1964; 155 new indoor theatres, 46 new drive-ins . . . Columbia,
Paramount and MGM sell 51 fUms to California Subscription
Television . . . $80 million budget is set for MGM films in 1964-65
distributors schedule 18 films for September release . . .
Edward Lachman, Lorraine Carbons head, dies at 56 . . . Daylight
saving proposal is defeated in Kansas City by 2-1 vote at election
primaries.
Forty-nine of 64 summer releases rank in top hit
category, according to Boxoffice quarterly report . . . Howard
W. Koch succeeds Jack Karp as Paramount Pictures studio head
Women of the Motion Pictm'e Industry holds its 11th
annual convention in St. Louis; Lee Nickolaus, New Orleans,
elected new international president; Kansas City carries off two
top awards for membership increase and humanitarian service
. . . Theatre Owners of America elected Sumner M. Redstone,
president, at amiual convention in Chicago; Ann-Margret honored
as Star of the Year . . . National Ass'n of Concessionaires re-elects
Edward S. Redstone president . Bros, hikes production
to 48 for United Artists in ten years . M. Stifle elected
president of the Society of Motion Picture and Television
Engineers at New York conference . . . Harpo Marx dies at 75 . . .
Seven Arts forms new distribution division.
October: Major distributors list 18 features for October release
Eddie Cantor dies at 71 . . . Allied States Ass'n
re-elects entire slate, headed by Jack Armstrong as president, at
amiual convention in Chicago; producer Lawrence Weingarten
and star Leslie Caron honored . . . Arthur Hatch elected president
of Theatre Equipment and Supply Manufacturers Ass'n . . .
American Broadcasting-Paramount Theatres reports record ninemonths
net of $8,022,000 . . . "Hamlet" in Electronovision grosses
$3,099,000 at 971 theatres.
May: Product split is under test in Viking Theatre of Philadelphia
case before the Supreme Court . . . Major distributors
release 155 films in first nine months; 20 set for May . . . Allied
okays framework for uniting with TOA . schedules
77 films in four-year program . Quigley, tradepress
publisher and author of the Motion Picture Producers Code, dies
at 74 . . . Six major companies in accord with plan to eliminate
blind selling . . . President Lyndon B. Johnson praises theatres for
showing patriotic trailer.
June: United Artists hits new earnings peak; sets production
far ahead; $2,078,000 net reported for first quarter . . . Warner
Bros, budgets $50 million for 1964-65 feature production .
Mirisch Bros, announce plans to continue association with United
Artists through 1966-67 . . . Warner Bros, budgets $50 million for
1964-65 feature production . . . George Weltner becomes new
president of Paramount Pictures . International
Pictures widens horizons on tenth anniversary . . . Robert
Warwick, veteran actor, dies at 85 . . . Major distributors schedule
34 July-August releases . . . Supreme Court upholds Viking suit
dismissal . . . Newsmen from the U.S. and Canada see simultaneous
filming of three 20th Centui-y-Fox blockbusters in Europe.
July: Variety Clubs International charities again top $2
million, it is announced at 37th annual convention in Buffalo;
November: California defeats pay television in referendum vote,
marking an overwhelming victory on the part of the theatre
owners and other organizations who joined to fight the proposal
... 18 new features scheduled for November release; 51 for three
months . reached by Allied and TOA leaders for
merger . . . 20th Century-Fox schedules 23 productions for 1965
H. Clark succeeds Ed Hyman at AB-PT as vicepresident
in charge of theatre operations . strike darkens
46 San Francisco theatres . . . Allied Artists stockholders rename
Steve Broidy as president . . . Tennessee supreme court throws out
106-year-old obscenity law . . . Harold J. Mirisch honored as
Pioneer of the Year in New York at 26th annual dinner . . .
United Artists reports net of $7,005,000 tops any previous year.
December: San Francisco three-week projectionist strike, which
closed 46 theatres, is settled . . . Ten Joseph E. Levine Paramount
pictures set for production in 1965 .
Theatres profit of
$3,166,681 for fiscal year ending August 31 is up over previous
year . . . Distributors list 17 features available for December .
Notre Dame wins temporary injunction to restrain 20th-Fox from
showing "John Goldfarb, Please Come Home" .
of
Decency report reveals smallest number ever of family films . . .
Cary Grant and Doris Day are announced as AU-American Screen
Favorites in Boxoffice Barometer poll . . . National General
Corp. plans to build 23 new theatres, costing almost $4 million
NGC earnings increase 108 per cent in fiscal year ended
September 29 to $2,509,894 . . . Pierre Salinger becomes a vicepresident
of NGC.
BOXOFFICE :: January 4,

.eviecv^ > >
< <
*pU^Ae^
EAST OF SUDAN (Columbia)—Anthony
Quayle's interpretation of the heroic efforts
of a rough British veteran trooper
to lead a prim Enghsh governess and her
charge to safety are reminiscent of Humphrey
Bogart in "African Queen." An adventure
drama full of action, it is laid
THE NASTY RABBIT (Fairivay International)
—A nonsensical, broadly played
farcical satire on international espionage.
This Nicholas Merriwether production
should do well in the drive-ins where
teenagers predominate. The cartoon rabbit
has some of the picture's funniest
lines, but in spite of this more discriminating
persons in the audience might
object to the caricature of national
stereotypes of stupidity. James Landis'
direction of the questionable characters
at a fast enough pace to avoid boredom
adds some virtue to the film. Romantic
interest is carried by Arch Hall jr. and
Sharon Ryker.
THE PLEASURE SEEKERS (20th-Fox)—
While this is a frothy, romantic fantasy,
with three girls (Ann-Margret,
Pamela Tiffin and Carol Lynley) whose
beauty is greater than their acting ability,
the settings are marvelous scenic spots
in Spain. These and great paintings
filmed at the famous Prado Museum
were used by director Jean Negulesco
with the same skill as in his touristbaiting
"Three Coins in a Fountain."
Each girl pursues romance after her own
fashion but after disappointments, gets
her man in the memorial happy-ending
tradition. Helping the plot along are
four songs (written by Sammy Cahn
and James Van Heusen) and a dance
number by Ann-Margret—plus truly exciting
Flamenco dances by Antonio
Gades. David Weisbart produced from a
screenplay by Edith Sommer, based on
a novel by John H. Secondari. Color is
by De Luxe.
QUICK, BEFORE IT MELTS (Metro-Goldwyn-Mayer)
—Based on the novel by
Philip Benjamin, this is fun-packed
farce comedy utilizing a young and handsome
cast. Robert Morse, who proved his
comedy talent to the screen audiences
in "Honeymoon Hotel" doesn't disappoint
as the magazine writer handling an Antarctic
assignment that no one else wants.
With the help of lady's man George Maharis,
a photographer with a penchant
for promoting situations to alleviate
boredom—and this means girls—he turns
a scientific expedition into an international
riot. Produced by Delbert Mann
and Douglas Laurence and directed by
Mann who won an Academy Award for
the direction of his first feature motion
picture, "Marty," the film recreates Little
America on location on the frozen
Bering Sea near Nome, Alaska.
These reviews will appear in full in
a forthcoininq issue of Boxoffice.
Castle and His Three Stars
To Tour for 'Night Walker'
NEW YORK—Three of the .stars of
William Ca.stle's "The Night Walker,"
Robert Taylor, Barbara Stanwyck and
Lloyd Bochner, will help to launch Universal's
territorial openings, starting January
4. Tlie first territorial openings are
scheduled for Texas, the Detroit area. Bos-
in the 1880s and not hampered by current
sensitive political areas on the
African continent. An elephant stampede
adds excitement to the drama that
ton, Philadelphia and
New York and Canada.
Chicago, as well as
ends on a happy romantic note. Nathan
Castle will visit ten cities, starting In
Juran produced and directed the Jud New York January 4, followed by Boston,
Kinberg screenplay for the Charles H.
Philadelphia, Dallas, Fort Worth, Houston,
Schneer Productions. Technicolor adds
San Antonio, Austin. Detroit and Chicago.
vastly to the scenic value of the many Miss Stanwyck will also start in New York
African shots.
January 4 and then visit Boston, Philadelphia,
Toronto, Detroit and Chicago while
Taylor is expected to cover Dallas, Fort
Worth, Austin, San Antonio and Houston,
BOXOFFICE :: January 4, 1965
starting January 11.
Dona Holloway, Castle's production assistant,
is scheduled to cover 17 situations
in the Texas and Detroit territories, starting
January 11 in Galveston, followed by
Beaumont, Port Arthur, Waco. Abilene,
Amarillo, Wichita Falls, Albuquerque, El
Paso, Grand Rapids, Battle Creek, Kalamazoo,
Saginaw, Bay City, Flint, Lansing
and Ann Ai'bor. Bochner, who will cover
the Canadian openings, will start his toiuin
Toronto January 24 and then visit Ottawa
and Montreal. All five personalities
will make TV and radio promotional appearances
in these cities for the February
national release.
Eastman to Standardize
Professional Film Core
ROCHESTER, N. Y.—Eastman Kodak Co.
has standardized the core for its professional
motion picture films, a distinct advance
in that the use of a universal film
core offers cinematographers the advantages
of durability, adaptability and increased
efficiency in film handling. The standard
film core which became effective Friday (1)
is in film handling. The standard film core
which became effective Friday (1) is Eastman
Kodak Type U. 35mm film core, a
female core which can be installed on film
spindles normally used for most of the film
industry's 35mm camera negative and
sound recording films.
Kodak says this conversion will make
possible a more standardized world practice
in the handling of motion picture film.
Another feature: when film is wound on
the Type U core, it can be placed on a
spindle designed for the earlier Type R core
by means of a simple key to make this
adaptation.
Pens Joseph Schildkraut Biography
HOLLYWOOD—Mrs. Joseph Schildkraut,
wife of the late stage and screen star, has
written a book under the title of "Rudolph
Schildkraut and Joseph Schildkraut, a
Pictorial History of Their Lives and the
Theatre of Their Time." This will be a
corollary to "My Father and I," which was
written by Schildkraut jr. and published by
Viking Press in 1959.

Now.
Are you
MmUinff to risk
it all on less
than Eastman
films?
More than anything else except creative
skill, film is crucial to quality in moviemaking.
Isn't it a false economy, then, to
attempt to save a fraction of a cent per
foot on film stock which has less than
Eastman quality? And doesn't poor film
quality jeopardize your entire investment,
even make talent look bad ?
But total picture quality doesn't demand
that you merely shoot on the best negative.
There's also the print stock to
consider . . . and some don't. It's a great
mistake— both from your point of view
and that of your audience— to print on
anything less than EASTMAN Film.
Look at it this way. Film— both negative
and print stock— must have consistent
speed, uniform processing characteristics,
dimensional stability, precision perforations
and uniform slit edges. In the theater
it must possess a long wear-tear capability
for precision in projection and in
order to hold down costly print reorders.
EASTMAN Films have all
these qualities
because Eastman's engineering and technical
facilities are unique. Furthermore,
Eastman's film specialists are always at
hand to help you maximize production
eflRciency.
Everything considered, doesn't it make
good sense to use EASTMAN all the way ?
Motion Picture Products Sales Department
EASTMAN KODAK COMPANY
Rochester, N. Y. New York, N. Y.
Chicago, III.
Hollyvk^ood, Calif.

^oU

Sochin Signs RKO Theatres
Deal for 'Mondo Pazzo'
NEW YORK—Irving Sochin, vice-president
of Rizzoli Film Distribution, has
closed a deal with Matty Polon. vice-presi-
ABC Consolidated Appoints
Divisional Vice-Presidents
NEW YORK—Benjamin Sherman, chairman
of the board of ABC Consolidated
Corp., has amiounced the appointment of
five new vice-presidents, all from within
the ranks of the corporation and its subsidiaries,
to handle the new executive responsibilities
created by corporate expansion
and business gains.
The new ABC Consolidated vice-presidents
are Elliot Cohen and Benjamin Rosen,
vice-presidents of the corporation's Confection's
Cabinet Division; Samuel M. Rubin
and Barney Silverglate, vice-presidents of
ABC Confections Division; and Martin E.
Winter, vice-president of ABC's Apex
Beverage Division.
Sherman said volume had jumped from
over $102,000,000 in 1963 to an estimated
$117,000,000 in 1964, and that dui-ing this
period major new contracts, such as the
RKO motion picture theatres and increased
in-flight feeding for most of the major airlines,
had further increased the executive
work loads.
New 'Candidate' Title
HOLLYWOOD—Cosnat Productions has
changed title of "The Candidate" to "Party
Girls for the Candidate," Mamie Van
Doren-June Wilkinson starrer. Producer
Maurice Duke feels the new title will
generate more interest now that election
has passed. The picture's earlier bookings
bore the original title.
LETTERS
An Exemplary Situation
I enjoy Boxoffice very much and it is
the only means I have for booking pictures,
as I am 180 miles from the exchanges.
I especially enjoy Exhibitor Has His Say,
even though some of the exhibitors did not
like a few of the pictures I did my best
business on, and that's what we're in business
for! For instance, "The Long Ships."
from Columbia. My patrons enjoyed it
very much and so did I. Some exhibitor
said something about "who ever saw a big
gold bell float on the water." Well, if he
had looked closer, it was on the beach in
shallow water and on a raft the other time.
After all, it was make-believe!
I wish the exhibitors would put how
Irving Sochin sig^ns a deal with Matty
Polon to launch "Mondo Pazzo" (Crazy
World), in practically every RKO theatre
across the country.
much percentagewise they do on all these
dent of RKO Theatres, to launch "Mondo pictures, because that's what we really care
Pazzo" (Crazy World), produced by Jacopetti
and Piosperi, the team who made a list from the past four years of the pic-
about. If you like, I can supply you with
"Mondo Cane," in a special saturation release
in over 100 theatres in the New York ness I did on each one—or rate them as
tures I have run and the amount of busi-
metropolitan area.
excellent, good, fair or bad.
The national release of "Mondo Pazzo" My trade here is probably similar to most
has been set for February and Rizzoli has small town situations. Family type,
set aside $500,000 for the national campaign
covering the advertising and ex-
comedy, action and good adventure pictures
ai-e the best.
ploitation of the film across the country, One other thing, while I'm in the writing
according to Sochin. This commitment with mood. I'm always reading about how the
RKO Theatres is Sochin's first deal for exchanges are treating the small exhibitors
the newly-formed Rizzoli organization.
so bad.
Sochin and Polon worked together in
Well, foiu- years ago I didn't know beans
plarming the exploitation and selling of
about this business. There was no show
"Mondo Cane," which was distributed by
here and I staited cold turkey. I went to
Times Film in 1963. Bill Doll and Co., which the exchanges and told them my situation
planned and executed the national exploitation
of "Mondo Cane," will perfonn pricewise and also helped me on the best
and they started me out on the right foot
the same for "Mondo Pazzo," as well as
bookings for my situation. After all, the
the forthcoming Rizzoli product.
exchanges want us to stay in business,
otherwise they couldn't sell anything. I've
also found from all of the major exchanges
(at least in the L.A. area) that if you are
paying too much for a certain picture, if
you go in and show them your operating
costs, etc.. with honest figures, they will
make adjustments on future film rentals.
In one case. I sent In a check for the
overage on a certain percentage picture
and enclosed a statement of actual theatre
expenses, showing that with the overage I
was just about breaking even. So they sent
back my check and called it square. Now
they sell me most pictures that should be
percentage for my top-flat rate plus $10.
Of course, I must wait until after the first
riUTS.
So, as one little exhibitor way up in
the sticks rimning weekends most of the
year, I am very satisfied with the excellent
pictures being released (far better than
what I've seen on TV). And I'm very
happy with the prices I pay for pictures,
which is far less than merchandise, if I
were operating a retail store.
Owner-Operator.
Lake Theatre,
Wofford Heights, Calif.
RICHARD SHAW
Favors Self-Classification of Films
The idea that film classification and
film censorship are equivalent evils completely
baffles me. Certainly, industryimposed
classification is far preferable to
must be signed. Names withheld request)
governmental censorship. Or is it true
that Hollywood's real reason for opposing
cla.ssification is its fear that its so-called
adult films would face financial disaster,
if they were ever actually restricted to
adult audiences?
It seems to me that MPAA's present administration
of its own code is furnishing
a great impetus to the groups that are demanding
classification and/or censorship
laws "to protect our children" in that it
seems to want fulsome praise and publicity
every time acts to protect the world
it
from sinful nudity, while quietly passing
films depicting all kinds of violence, dopeaddiction
and perversion as suitable fare
for audiences of all ages.
If the industry continues to refuse to
classify its own films, local and state governments
certainly will; prompted more
by the horror films that are giving the
youngsters nightmares, and ideas, than by
what the adults are seeing at the art
houses.
Darien, Corm.
MALCOM P. HUNT
Objects to Notre Dame's 'Crackdown'
The action that Notre Dame's president
has taken against the 20th Century-Fox
production, "John Goldfarb, Please Come
Home," prompts me to remember that
back in 1940 Warner Bros, made a picture
called, "Knute Rockne, All-American," that
probably did more, or as much, as any one
thing to glorify Notre Dame. Of course.
like a lot of other things that were at one
time dear to the hearts of American people,
it has been long ago forgotten.
Don't misunderstand me. I don't mean
that two wrongs make a right and that our
industry should degrade any one thing that
is perfectly legitimate in its operation in
order to make entertainment for the public.
But, it seems to me it is unfair for a book
to have been published for 17 months and
not do anything about it . . . until a company
such as 20th Century-Fox has invested
$4 million in a picture based on the
book, and then the objection is ci-acked
down.
A. A. HALEY
Manager,
State and Lyceum Theatres,
Clovis,
N.M.
Technicolor Acquires Stock
Of Creative Merchandising
NEW YORK—Technicolor, Inc., has acquired
all of the stock of Creative Merchandising,
Inc., of Denver, for fui-ther diversification
and growth in the incentive merchandising
field, according to Melvin H.
Jacobs, president and chief officer of Technicolor,
who acquired the stock from the
owners, Philip A. Koller and O. Dale
Wright, for an undisclosed amount of
Technicolor stock.
There will be no changes in the management
of Creative Merchandising and
the companies will continue as separate divisions.
Its operations for 1964 are estimated
at approximately $9,000,000, which
will make a contribution to the earnings
of Technicolor for the current year.
BOXOFTICE January 4, 1965 17

^—^^H
Behold a Pale Horse (Col)

Cohen Wants United
Drive in Tax Fight
BUFFALO— 'Our COMPO Tax Repeal
Campaign Committee is working day and
night in its effort to obtain repeal of the
federal tax on theatre admissions," says
Sidney J. Cohen, president of Allied Theatres
of New York State, who declares that
it is imperative that every exhibitor do his
part and tliis must be at once.
It is important, Cohen declai-ed, that exhibitors,
in addition to writing to their
representatives in Washington, also write
to Douglas Dillon, Secretary of the TreasuiT.
Washington. D.C., and tell him the
gi-eat need for the elimination of tliis tax
on motion picture theatre admissions.
Cohen also urges exhibitors to write to any
congressman and senator they may know
and ask them to request members of the
house ways and means committee and the
senate finance committee to include repeal
of the admission tax in whatever excise bill
that may come before them.
Cohen will attend the National Allied directors
winter meeting, starting Thursday
tl4> in the Eden Roc Hotel, Miami Beach.
Cohen has been appointed to the following
National Allied committees for 1965; trade
practices, finance, convention and COMPO
executive committee.
In regard to the Will Rogers Hospital
Drive, Cohen praised the Albany, Rochester
and Syracuse areas.
In regard to the Will Rogers Hospital
Drive. Cohen praised the Albany, Rochester,
S>Tacuse and Buffalo districts for efforts
being made by all industryites concerned in
those areas to give the campaign every
assist.
NGC Subsidiary Buys
Community Antenna
LOS ANGELES — Williamsport
Cable
Co., a community antenna television subsidiaiy
of National General Corp., has acquired
Lycoming TV Cable Corp. of Williamsport.
Pa., it was announced by Irving
H. Levin, executive vice-president of the
Los Angeles-based theatre chain operator
and entertainment company.
"With the addition of Lycoming's more
than 4.000 subscribers, Williamsport Cable
is now among the larger CATV systems in
the United States, serving over 19,000 subscribers
in the Williamsport area." Levin
stated.
The acquisition of Lycoming involved the
trade of National General's CATV system
in Bluefield, W. Va.. and an midisclosed
amount of cash, according to Albert Jaeger,
NGC administrative executive who participated
in negotiations.
National General's CATV outlets serve
over 34,000 subscribers. Four other NGCowned
systems are located in Hattiesbm-g,
Miss.; Logan, West Va.; Alpen, Mich., and
Biloxi,
Miss.
Film Counselors Elects
NEW YORK—Film Counselors. Inc.,
has
elected James P. Dalton vice-president in
charge of distribution, David L. Sheehan
vice-president in charge of project planning
and Robert M. Silberling vice-president
in charge of production.
Marisol, 17 -year-old Flamenco dancersinger-actress,
will star in Columbia's
"Cabriola."
'Optional'
Classification
Proposed by NY Regents
ALBANY—Film companies will have to
obtain two state seals on any picture they
want to show to general, unrestricted
patronage in New York state, under terms
of a suggested bill drafted by the Board of
Regents.
First is the licensing seal, wliich would
continue to be mandatory, of course. But
this, legally at least, doesn't open the
state's theatres to ticket buyers under 16.
These youngsters, under current penal law
provisions, have to be accompanied by a
parent—except in New York City where a
municipal act legalizes the attendance of
such minors in theatres which provide special
sectioiis and matrons for them.
The Regents propose a second classification
seal, which would "open the theatre
to admission of children without interference
of the penal law." This seal would
not be mandatory; a film company would
have the option of getting one or not. It
would certify that the approved picture
had been classified as acceptable for
minors under 16, and provide that their
admittance, unaccompanied, would not be
"deemed a violation of the law."
The Sunday Times-Union of Albany
editorially endorsed the Regents' proposed
measure.
New York Allied Theatres members, on
the other hand, had been urged, several
days before the Regents released their
statement and bUl to contact their legislators
and express their opposition to any
form of film censorship or classification.
President Sidney J. Cohen of Buffalo contends
that "classification should be left to
parents."
Charles A. Brind jr., counsel for the
New York Education Department and the
Regents; Edgar Couper, chancellor of the
Regents; Dr. Hugh M. Flick, motion pic-
PREPARE FOR PREAIIERL — Mrs.
A. Schneider, left, wife of the president
of Columbia Pictures and a member
of the Damon Runyon Fund committee
sponsoring the ."Vmerican charity
premiere of "Lord Jim," and Mrs, Alfred
A. Strelsin, vice-chairman of the
committee, are seen at the Damon
Runyon Fund cocktail reception for
the Richard Brooks picture. The benefit
premiere is scheduled at New York's
Loew's State on February 25.
ture division, and James E. Allen jr.. Education
Department commission, explained
the bill at a press conference.
Newsmen were somewhat confused,
bringing out through questions, that the
ban on attendance of unaccompanied
minors under 16 has not been enforced.
However, a statement by Dr. Brind indicated
the Regents had considered this
condition—the new bill would extend statewide
the New York City provision that theatres
admitting unaccompanied children
would have to provide special sections for
them with matrons or other attendants.
"It is expected," Brind said in a memorandum,
"That those persons who own
pictures and would like to open theatres to
the admission of children without interference
of the penal law will apply for a
certificate of classification.
"Parents will be educated to understand
that when a picture does not have the
certificate, there is a serious question
whether it is proper for children. In other
words, we think that the advantages of
obtaining a certificate will be such that the
owners will seek it, and the law will be
self-enforcing. Otherwise, the only way
these children could be admitted would be
in those places where the local
authorities
set up the exceptions under the general
municipal law."
New York City is outside the general
municipal law, which confines provisions
to cities "of not more than one million
popul.-,|,f"giy';;,^
Dr. £nu.,.','.;ontinned:
"It was our intention
in drafting this statute not to require
every motion pictui-e owner to obtain a
classification certificate. Our fundamental
reason for this was that as long as the
statute was optional, there seems to be
little fear of it being attacked on the
ground of unconstitutionality. One provision
states that no picture can be
shown without a license; there is no
similar provision in respect to classification.
Consequently, no motion picture
owner either holding a license or seeking
one needs to obtain a classification certificate,
if he does not want to do so."
'Kiss Me, Stupid' Pulled
At Warwick, R.I. House
WARWICK, R.I. — "Kiss Me, Stupid,"
Lopert film, has been pulled at the Warwick
Theatre because of a promise not to
show films condemned by the Roman
Catholic National Legion of Decency.
Town and Country Movie Theatres. Inc.,
of Levittown, N.Y., in applying for a
license last February, told the Warwick
board of public safety its policy was not to
show movies condemned by the legion.
James F. Cousineau. board chairman,
said the board was prepared to suspend the
theatre's license if it had not canceled the
film. He said the board expected the company
to live up to its promise.
Jerry Bresler's "Major Dundee," a Columbia
release, will have a gala world premiere
in Texas sometime in April.
BOXOFFICE :: January 4. 1965
E-1

at
Btoadway First-Run
Records Tumble
Before Throngs of Holiday Patrons
NEW YORK—As has been the pattern
for the last few Christmas seasons in New
York first-iim theatres, boxoffice records
were again broken as hordes of children
dixring the day, accompanied by parents,
of coui'se, and crowds of adults at night,
packed practically eveiy Broadway house
with long waiting lines wilUng to wait one
horn- or three hom-s in the case of the
I
Radio City Music Hall) to get inside the
theatres. Except for "My Fair Lady," which
was again absolute capacity in its tenth
week of two-a-day 'the 100th perfonnance
was held December 26 1 the Criterion,
and "Seance on a Wet Afternoon," in its
eighth week at the Fine Ai-ts on the east
side, strong new pictures were the rule
everywhere.
Leading all the others, of course, was
"Father Goose" at the Music Hall followed
by "Goldfinger," at the DeMille and
the east side Coronet, but "Emil and the
Detectives" at the Guild and Embassy,
"The Disorderly Orderly" at the Forum
and the first-nan engagement of "Mary
Poppins" at the Cinema Rendezvous, which
drew the younger crowds during the day.
and such adult films as "Kiss Me, Stupid"
at the Astor and Ti-ans-Lux East 'despite
the unfavorable reviews), "Sex and the
Single Girl" at the Rivoli and Ti-ans-Lux
52nd Street, and "Zorba the Greek" at the
Sutton, also did smash business.
A .second Warner Bros, roadshow, "Cheyenne
Autumn," OE)ened December 23 and
had a strong first week at Loew's Capitol
while "Mediterranean Holiday," which
opened December 15 at the Wa; '"• Cinerama,
stai-ted out as a two-a-day~rilm but
soon switched to continuous run and re-
1

and
B RO ADW AY Warner Bros. Launch Big Campaign
tJKO THEATRES celebrated the eighth anniversary
of the founding of its Golden
Age Club, which now boasts an enrollment
of 388.293 members
* * *
Married in December
were Margaret Emil Newman, daughter
of Martin H. Newman, Century Theatres
vice-president, to Kenneth D. Newborg, on
the 20th, and Marvyne Hansen, account
executive at Bill the Doll office, to Lorrin
Anderson, on the 26th. The Newborgs are
honeymooning in Europe, the Andersons in
Albert City, Iowa, home of the groom's
mother.
Al Bliunberg, Warner Bros, New York
branch manager, resigned * ' Robert
'
L. Levine. with the Brandt Theatres for
the past nine years, has joined the executive
training program at the National
Screen Service Corp.
' * * Tim Boxer,
publicity manager of the Playboy Club,
has been named public relations representative
for Paragon-International Pictm-es
by Rex Carlton, president of the newproducing
firm. * ' '
Harry Garfman, business
representative of Local 306. again
played SaI^ta Claus for the handicapped
children of St. Giles, Jewish, Kings and
Bethel hospitals, in Brooklyn.
•
Back from Europe in time for Christmas
were Carl Peppercorn, executive vice-president
of Cinema V, after production meetings
in Rome and London, and Harold
Roth, president of Producers Management
Corp., after meetings in Rome. Ben
Kadish. associate producer of MGM's "The
Sandpiper." the Martin Ransohoff production,
came in from Paris for home office
conferences: Henry Weinstein. producer
of MGM's "Joy in the Morning," also returned
from Paris to resume cutting of the
spring release, and Helmut Dantine, got in
from London where he completed his role
in MGM's "Operation Crossbow." * • *
John Barry, composer-conductor of the
music for United Artists' "Goldfinger," got
in from London December 27 to prepare for
his first Broadway musical, "Paris Flower
Hotel."
•
Sal Mineo, one of the stai-s of "Warner
Bros." "Cheyenne Autumn," attended the
two-a-day opening at Loew's Capitol December
23. accompanied by actress Jill
Haworth. Also on hand were John V. Lindsay
and Leonard Farbstein, New York
Congressmen, and other political figiu-es,
as well as Morey "Razz" Goldstein and
Richard Lederer of "WB: Russell V. Downing
of the Music Hall. Han? Mandel of
RKO Theatres and Samuel Rosen of Stanley
'Warner Theatres. • • • Audubon Films
had three releases in the Times Square
area over Christmas. "'Warm Nights and
Hot Pleasures" at the Rialto. "The Weird
Lovemakers" at the Globe and "Soft Skin
on Black Silk." playing the Bryant on 42nd
• ' Street. Catherine Deneuve, star of
"The Umbrellas of Cherbourg," and
Jacques Demy, the dii'ector, returned to
their native France after attending the
American premiere of the Landau release
at the Little Carnegie Theatre,
Charles B. McDonald Dies
HOLLYWOOD. FLA.—Fimeral services
were held December 31 for Charles B.
McDonald '78i. who died two days earlier.
He was a division manager for RKO Theatres
from 1930 until his retirement in
1950.
For 'Guillotine'
NEW YORK—Warner Bros. Pictures is
putting a $75,000 exploitation campaign
behind its February release, "Two on a
Guillotine," preceding its .simultaneous
first-run engagement at the RKO Palace in
Times Square and 100 other community
and midtown theatres, starting Wednesday
US).
This shocker film, which stars Connie
Stevens, Dean Jones and Cesar Romero,
will be the first of several 1965 pictures
which will be offered on this "saturation"
basis, according to Morey "Razz" Goldstein,
vice-president and general sales manager,
who addressed a demonstration meeting
of the picture's selling angles at the home
office last Wednesday. The second. "My
Blood Runs Cold," starring Troy Donahue,
Joey Heatherton and Barry Sullivan, will
be released in the spring and at least two
more similar films will be produced for
fall, release before Goldstein promised.
Warner Bros, supplied the exhibitors attending
w-ith a "horror" kit. containing a
set of fright masks, a set of ghoul gloves
and other promotional gimmicks, had a
demonstration by Felix Greenfield on how
a lobby guillotine might pretend to chop
off a girl's head and ran the trailers and
TV spots which will plug "Two on a Guillotine"
in its cross-country bookings. 1,000
of them are already set, Goldstein said,
putting the picture on a par with the tremendously
successful "Whatever Happened
to Baby Jane?"
"Exhibitors should spend a few bucks
their own" to back up Warner Bros,
of
selling angles and "really put this picture
over," Goldstein remarked. Richard Lederer,
vice-president of advertising and
publicity, emphasized other aspects of the
special tailored merchandising campaign
and Joe Hyams, director of advertising and
publicity: Ernie Grossman, national man-
UA OFFICIAL HONORED — Zero
Mostel. right, star of Broadway's
"Fiddler on the Roof," takes time out
from a busy schedule to present the
Santa Claus of the Year Award to
philanthropist Edward R. Rosenbaum
in behalf of the Foundation for Child
Mental Welfare. The presentation was
made at the annual Santa Claus Ball
at the Waldorf-Astoria on December
20. Rosenbaum is a member of the
United Artists board of directors.
Saturation
agcr of publicity, promotion and exploitation,
and Max Stein, advertising manager
and creative ad-publicity coordinator, also
addressed the meeting.
Among the exhibitors present at the
demonstration and the luncheon which
followed at Gallagher's Steak House were
Harry Mandel and Matthew Polon of RKO
Theatres; Bernard Myerson, Loew's Theatres:
Nat Fellman and Harry Goldberg,
Stanley Warner Theatres: Salah M. Hassanein,
Skouras Theatres; Harold Rinzler
and Emanuel Frisch, Randforce Theatres;
Sheldon Gunsberg, Walter Reade-Sterling;
Robert Smerling and Robert Dcitch, General
Cinema Corp.; Harry Goldman and
Abe Fabian, Fabian Theatres; Jack Hattem
and James Pisapia, Interboro Theatres:
Wilbur Snaper and Irving Dollinger, Triangle
Theatre Service; Joe Ingber and
Martin Levine, Brandt Theatres: Larry
Morris, B. S. Moss Enterprises, and Lou
Fishier. Cinema Circuit, as well as Bernard
Goodman, Larry Leshansky, Ralph J.
lannuzzi. Jules Lapidus. Al Blumberg and
Oscar Cantor, Warner executives.
Connie Stevens, star of "Two on a Guillotine.
who came in from Hollywood December
24 to promote the picture, made a
"
surprise appearance at the demonstration.
Century Honors 25-Year
Employes at Luncheon
NEW YORK—Leslie R. Schwartz, president
of Century Theatres, and Martin H.
Newman, vice-president, presided at the
organization's annual yearend luncheon at
which Schwartz presented gifts to the following
employes celebrating anniversaries:
Mrs. Bertha Hildebrand. cashier, 35 years,
and Carrie Adams, statement section; Mrs.
Bertha Ketcham. cashier: BUI Smith, payroll
department: John Jackson, manager,
Roosevelt Field Theatre, and Pete Manzione,
manager. Grove Theatre, each 25
years. Schwartz reviewed the careers of
these employes and noted that their dedicated
loyalty and years of service is the
finest compliment that any organization
can achieve.
Newman then announced that Schwartz
also was celebrating his 25th year with
Century Theatres. Newman also reviewed
the product available for the holiday sea-
.son and awarded five cash gifts to theatre
managers for their outstanding exploitation
and promotion campaigns on
"Becket
" "What a Way to Go." The
award winners on the "Becket" campaigns
were Ed Bernhardt of Green Acres and
Mike Hudish of the Avalon: on the "What
a Way to Go" campaigns, Tom Mailer of
the Kingsway. L. McEachern of the Prospect
and John Jackson of Roosevelt Field.
Personnel Changes Made
By Centur'y Theatres
NEW YORK—Personnel changes at Century
Theatres have been made by Martin
H. Newman, vice-president. Under the direction
of Sylvan Schein, film buyer. Al
Blumberg. former branch manager of Warner
Bros., has joined Century as associate
film buyer. Mailny Andrade is in charge
of film statistics. Mel Aronson has been
transferred to the theatre operations department.
i
BOXOFFICE January 4, 1965

with
—
^(mdxM defiant
By ANTHONY GRUNER
producing films for the last five years
and has starred in more than 40 films, will
be making his first directorial assignment.
The entire project has the approval of the
Indian government, which has offered all
possible help, facilities and cooperation.
QEORGE "BUD" ORNSTEIN, who resigned
last week from his post as head
of British production for United Artists,
has formed a new organization for the
promotion of featuie film package deals.
Associated with him in this venture are
Brian Epstein, manager of the Beatles, and
James Isherwood of Biitish Lion and of
Woodfall Productions, who will act as the
company's financial adviser.
According to Omstein, the company
which will be named shortly, will operate
independently and will not be tied to any
one distributor. Its purpose will be to acquire
properties and provide front money
and funds for the development of projects.
The "packages" will be offered to any interested
distributor, British or American.
Initially, said Ornstein, the company had
in its possession a backing fund in excess
of $3,000,000. While he and his partners
expect to produce films themselves, they
would also seek out other producers to
make films for the company.
British members of Parliament have, in
the past, tended to look at the problems
of the film industi-y through their own
party glasses. Last week for the first
time ever, an all-party group of MPs
banded together to watch over the affairs
of the film and television industry. Leading
spirits in this bipartisan approach to
the problems of the motion picture business
are Capt. L. P. S. Orr. Conservative,
and Maurice Edelman. Labor, who are
expected to be joined by Eric Lubbock, a
leading representative of the Liberal Party
in the Commons.
A motive for the formation of the Group
is the realization that, in recent crisis in
the film industry, such as the British Lion
controversy, opinion was not divided on
party lines and that more may be obtained
by combined pressure. According to a
spokesman of the Group: "This does not
mean the abolition of the traditional party
subcommittee, but our members will merge
to agree on joint action on important
issues."
The Rank Organization was in its most
bullish mood at the 1964 Showmanship
Luncheon at the Dorchester Hotel when
John Davis, chairman of the group, and
Kenneth Winckles. managing director of
Rank's theatre division, spoke to several
hundred guests. Davis, for example,
ignored trade politics and concentrated on
the importance of showmanship for the
group and the industry as a whole. Pointing
out that "for those who make good pictures
today the reward is greater than ever
before," Davis went on to say. "we should
stop complaining about each other and cooperate
in the true spirit of our great industry."
Winckles said that the theme of
the division for the year had been "Turn
of the Tide." By this he had meant admissions
and not money. He was pleased to report
that the division had succeeded in its
task. The theme for 1965 would be "Floodtide"
for there is a tide in the affairs of
men which taken at the floods leads on
to fortune . . . and we must take the current
when it serves or lose our ventures."
In thanking the renters and producers
for their support in 1964, Winckles singled
out the following films for his praise: UA's
"A Hard Day's Night," UA's "Pink
Panther," Rank's "Stitch in Time," Columbia's
"The Long Ships," Universal's
"Marnie," UA's "633 Squadron," Universal's
"Charade." Disney's "Sword in the Stone"
and UA's "Goldfinger." Of the latter picture
Winckles said " 'Goldfinger' must go
down as the film of the year." The Rank
division had taken over £400.000 ($1,200,-
1
000 it in London alone. Winckles
added that no one would begrudge him,
saying that UA had been the distribution
company of the year "so far as we are
concerned." He asked Monty Morton, managing
director of the company over here,
to convey the group's thanks to "UA's adventurous
management in New York
Arnold Picker. Arthur Ki-im and of course,
our old friend Bob Benjamin." Winckles
said that they would continue at "great
cost" to develop or redevelop theatres for
they were convinced "that the needs of the
70s are most certainly not those of the
30s." As an indication of this thinking
the Rank chief pointed out that there are
nearly a dozen major schemes of modernization
being tackled for the coming year.
"Mahatma Gandhi." a motion picture
based on the life of the Indian leader, will
begin filming in October next year, it was
announced from London. It will be produced
by Joseph E. Levine, president of
Embassy Pictures, at a cost of more than
$5 million by Indo-British Films, Ltd. in
widescreen and color in India, Africa and
in a British studio. The picture will take
almost a year to shoot and will be directed
by Richard Attenborough. Story of the
film is based on the book, "The Life of
Mahatma Gandhi," by Louis Fisher, and
the screenplay has been written by the
novelist Gerald Hanley. Motilal Kothari
will be the executive producer, who together
with Attenborough, formed Indo-
British Films with the purpose of making
the picture. Attenborough. who has been
DUAL HORROR PROMOTION —
Tom Lazarus, left, advertising coordinator
for Seven Arts Pictures, points
out the ad campaign for the double
horror bill of "Curse of Frankenstein"
and "Horror of Dracula," held by
Frankenstein and Count Dracula, impersonated
by Dan Keough and Craig
Littler, professional actors.
Jim Carreras, chief barker of the Variety
Clubs International, will fly to the U.S. on
January 6 for a tour to visit nine tents
throughout the U.S. and Mexico. His first
port of call will be New York, where he
will preside over the mid-winter meeting of
Variety's international executive officers
when plans for 1965 will be discussed. Carreras
will then travel across the continent
to visit clubs in Philadelphia, Baltimore,
Detroit, Atlanta, Miami, New Orleans, Dallas
and Mexico City, in all of which cities
he will attend the induction ceremonies of
the 1965 local Variety officers. Carreras
also intends to help boost the Sunshine
Coach scheme through which specially designed
and equipped vehicles are given to
hospitals and homes to enable handicapped
children to enjoy holiday excursions in the
same way as more fortunate youngsters.
Although the Sunshine Coach scheme was
launched in America less than 12 months
ago sponsorship has already been found for
22 vehicles. However, Jim Carreras and the
international executive board aim to have
one coach for each of the 32 American
clubs by the end of 1965.
The Peter Rogers "Carry On" film series
came into its own last week when "Carry
On Cleo," the latest of Rogers comedy
extravaganza was screened at the Warner
Theatre, before the press. Made in color
and widescreen with a host of the "CaiTy
On" favorites like Syd James, Joan Sims.
Kenneth Williams and Charles Hawtrey
the film is likely to be the most successful
of all the pictures made in this geru-e. A
farcical takeoff of the Julius Caesar-Marc
Antony-Cleopatra legend which had the
critics rolling in the aisles, "Can-y On
Cleo" also has opened to smash business
at the Warner Theatre. Its near-to-the
.
knuckle jokes, its pretty girls, and chases
around Rome has made it a prime holiday
attraction among London's cinema-going
public.
"Carry on Cleo" is the tenth in the
produced by Rogers and directed by
series
Gerald Thomas. The first was "Carry on
Sergeant" made in 1958. It was followed
by "Carry on Nurse." which was the highe.st
British boxoffice earner in 1959. Meanwhile
Nat Cohen, boss of Anglo Amalgamated,
announced in London that "Carry
on Spying" was opening in Los Angeles and
judging by exhibitor and public reaction
was destined to earn at least $1,500,000 in
the U.S. This picture too, has earned
fabulous revenue for Anglo in this country.
Bryanston Films, which has been lying
in the doldrums for some time now, appears
to have been taken over by Rediffusion,
Ltd., the commercial television
station which has been avidly eying the
film company's stock of British quota
films. Formed by Sir Michael Balcon and a
group of distinguished independent British
film producers and directors some six
years ago, the company has sponsored
nearly 50 first and second features. With
the crisis in film production which hit the
industry towards the middle of last year,
Bryanston, like others, was affected by
the drying up of finance. Rediffusion, on
the other hand, as in the case of almost all
Er4
BOXOFFICE January 4, 1965

. . Starting
. . Early
. .
. .
. . Alan
. . Howie
. . Warner
. .
. .
tiie television companies, had enjoyed a
retold year, but still required a supply of
British quota feature film product. While
the price negotiated is still unknown, it is
obvious that it was good enough for
Bryanston to agiee to close down and for
the directors to go their separate ways.
Shooting has been started on the most
ambitious pop group films ever produced
in Britain. Called "Pop Gear," its aim, according
to Associated British-Pathe, who
are making and releasing the film, is "to
recreate all the color, excitement and hysteria
engendered amongst teenagers in any
theatre when their favorite groups are
perfoiTning."
Fifteen of Britain's most popular groups
and singers appear in "Pop Gear," introduced
by the country's No. 1 disc jockey.
Jimmy Saville. Directed by Frederic Goode.
with Geoffrey Unsworth as director of
photography, "Pop Gear" has title and
music WTitten by Joan and John Shakespeare,
with dance routines devised by Leo
Kharibian.
ALBANY
The Hudson Plaza Theatre, opened last
siunmer at a shopping center outside
Pout^hkeepsie. is now tabbed as a "Broumas"
situation. John Broumas operates
this
and many other shopping center theatres
and is building more. An Ohio native,
he now lives in Maryland ... A "Men-y
Christmas and a Wonderful New Year"
promotion sheet from Charles F. Hunter,
owner of a 16mm film distribution business,
quoted with dates several Boxoffice
stories about him. The paper's masthead,
"The National Film Weekly," appeared on
top of Hunter's paper. Hunter, longtime
Boxoffice reader and onetime doorman at
the old Hellman on Clinton avenue (now
conveited into postrooms of an American
Legion unit>, also forwarded a card of
greeting.
The Strand in Plattsbm'gh, operated by
Dick Weber under arrangement with the
William E. Benton estate, promoted sale
of Christmas gift books in the lobby .
The Bardavon, Colonial and Juliet theatres
in Poughkeepsie also spotlighted ticket
books at a discount.
John L. Branche, 47, uncle of James
Branche who owns the Branche Theatre
in Latham, died December 19 at Albany
News in brief: The screen rights of
"Dateline Paris, August 1944" have been
acquired by 20th Century-Pox and it will
be filmed in France as a London-controlled
production during 1965. The story is based
on the book "Soldier Among Soldiers." by
General Dietrich von Cholitz, the last
German military commander in Paris. The
film version will employ the techniques
utilized for Darryl F. Zanuck's "The Long-
justified . . .
Medical Center Hospital, a few hom-s after
being stricken at home . Bros,
tradescreened "None But the Brave" at the
Madison the morning of December 29 .
est Day" and will feature an international
Herbert L. Gaines, WB manager, retiu-ned
cast . next month is "Return
from a brief vacation . Goldfarb,
From the Ashes." a psychological melodrama
scripted by Julius Epstein from the
Columbia student salesman in the Albany
territory several months, now is training
novel of Hubert Monteilhet. which J. Lee
at the New York branch, specializing in
Thompson will produce and direct as a
Temple University
graduate, had trained in two other
circuit accounts. Howie, a
Mirisch Production for United Artists.
Stars include Gina Lollobrigida, Maximilian
Schell and Samantha Eggar .
exchanges before working in the Albany
Swedish actress Ulla Jacobsson has been
cast to join Kirk Douglas, Richard Harris Photographs were taken at preview
and Michael Redgrave in "The Heroes of screenings of "My Fair Lady" at the Hellman
Telemark," the Benton Films Production to
Theatre in Albany Times-Union. One
be produced by Ben Fisz and directed by picture showed Manager Dave Weinstein
Anthony Mann . in 1965. Nicholas greeting patrons. The performances were
Ray will produce and direct "The Doctor under auspices of religious organizations
and the Devils" for his own Emerald Films, and Robert Day, T-U critic, wrote a long
from a screenplay by the late Dylan rave review of the Warner Bros, musical.
Thomas. This will be a British picture Among promotions aiTanged by Weinstein
starring James Mason. It is about a doctor was a tieup with Myers Department Store
in Edinburgh who needs dead bodies for and Schine-owned radio station WPTR. A
dissection and eventually succeeds in convincing
card in Myers' window listed four locations
the authorities that his work is within the establishments where applica-
Music for the new British tion blanks could be obtained. "Win a
film, "The Curse of the Fly," produced by Breath-Taking Wardrobe and a Perfect
Robert L. Lippert and Jack Parsons for Evening" read the card.
20th-Fox release, has been specially composed
by Bert Shefter and has been recorded
"Sex and the Single Girl" drew a lobby
by the New Philamonia Orchestra easel display at the Strand. It is the film
under him at Shepperton Studios . version of Helen Gurley Brown's book with
. . Stan
Strangeway has foimed a new company to
Tony Brooks' Music
the same title . . .
make "The Sisters," followed by "The Store on Main street in Amsterdam was
Price" written by Pauline Galileo. Strangeway's
an adjunct for the sale of Schine Christmas
existing company is Film Facilities
Hugh books for the Mohawk Theatre. They
were called "Schine Happiness Movie
which is based on Viking Studios . . .
Steward will produce a new Norman Books." Fielding O'Kelly manages the Mohawk.
Wisdom comedy next year at Pinewood
Studios for the Rank Organization which
will be directed by Robert Asher .
Adrian Ettelson, Fabian district manager,
. . Gerry
O'Hara will produce and direct "The Pleasure
and Johnny Capano, booker for Upstate
Gardens" for Compton-Cameo on lo-
Theatres, were among those attending a
cation in London, starring Ian McShane, film center holiday party. The Capitol in
Tony Tanner and Francesca Annis Ballston Spa currently is operating twice
Prank Hazel, personal assistant to
.
Ken a week . V. Iselin and Bill Hebert,
assistant general manager of Iselin Di-ive-
Rive, managing director of Gala Films,
died last week. He was one of the most Ins, witnessed rushes of "Frankenstein
outstanding publicists in the business. Meets the Space Monster" at Seneca Pi'oductions'
Long Island studios. The moderate-budgeted
feature's outdoor scenes
were shot in Puerto Rico: the indoor
scenes, on Long Island.
John Henry Griffin, whose best-selling
novel, "Black Like Me," was made into a
film, recently spoke before 1,200 people
at the College of St. Rose, who attended
despite highly mifavorable weather.
The Branche Theatre, Latham, is now
among the theatres whose bills draw listings,
with Legion of Decency rations, at
the rear of Albany Roman Catholic
chm'ches. The project is conducted by the
local chapter, International Federation of
Catholic Alumnae.
Charles Wheeler, former Variety Club
property master, is now associated with
Hayden, Stone & Co., stock brokers.
Charles' wife is the daughter of Han-y
Gallup, longtime owner of the Adirondack
Theatre at Speculator.
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i
BOXOFHCE January 4, 1965 E-5

. . . Mr.
. . . Alexander
WASHINGTON
Qritic Richard Coe, Post, referred to 1964
as a "fine movie year" and Harry
MacArthur. Star critic, called it "one of
the vintage years in the motion pictiu-e
field." Each selected in his ten-best-list
Dr. Strangelove, Mary Poppins, Topkapi
and My Fair Lady. Coe's others "from a
cinema crop" are America America, Seven
Days in May, The Best Man. The Finest
Horn's, World Without Sun and Marriage
Italian Style. MacArthur completed his
traditional list with Yesterday, Today and
Tomorrow, From Russia With Love, The
Chalk Garden, Becket, Nothing But the
Best and One Potato, Two Potato.
Among: Filmrow's holiday vacationers
was AIP's manager Jerome Sandy, who
took his wife and two childi-en to Florida
and Mrs. Ira Sichelman also
headed south to enjoy the sun . . . Charles
Grimes, Stanley Warner assistant zone
manager, and Fi-ed Sapperstein, Columbia
manager, spent the yule season away
from their offices . . . Lea Garfield, Univsrsal's
telephone operator, visited, her
mother in New Jersey.
. . . Sid Zins, Columbia
William Michalson, AIP's sales manager,
and his wife Ethel, who is secretary to
BV manager Joe Brecheen, entertained
their granddaughter dui-ing the past week.
AIP's Easter release will be "Beach
Blanket Bingo"
publicist, is back at the exchange after
hospitalization. Zins believes the gala premiere
of "Lord Jim" will even surpass that
of "Lawrence of Arabia." It is set for
March 11 at K-B Apex. Zins has been
appointed unit man on the film and the
home office will send some one to take
over his general duties at the exchange
two months prior to the premiere.
Ben Bache, Warner Bros, branch manager,
tradescreened "None But the Brave"
at the SW Ambassador the morning of December
29. It is the first film to be directed,
as well as produced, by Pi-ank Sinatra
Schimel is spending the
first few days in the new year in New York
on legal business for the home office and
expects to visit with his family while
there.
Duane Davidson, 30, composer-booker
son of Harley Davidson, president of Independent
Theatres, died after being found
in his car December 17 with a bullet
wound in his head, a .32 caliber pistol in
his right hand. Duane was a writer of
serious modern music. His "Melora's Son"
was perfonned at the Pan-American Union
at a concert of the D. C. Chapter, National
Ass'n for American Composers and
Conductors, of which he was a member.
The Air Force Symphony Orchestra performed
the concert and Duane's composition
was acclaimed by the critics and audience.
His works have been equally well received
in other Washington auditoriums as
well as in Eui-ope and South America. Duane
received an M.A. in musicology from
Yale in 1959 and was serving as vicepresident
at Independent Theatres.
A private showing of Columbia's "The
Finest Horns" was given for U.S. Navy and
U.S. Naval Reserve officers at the company's
home office screening room.
Yorktown Heights
Theatre Under Way
WHITE PLAINS, N.Y.—Under constraction
in the Triangle Shopping Center at
Yorktown Heights is a 600-seat luxury theatre,
which will be operated by Howard
and Ronald Lesser and Ed Linder after its
opening in the spring.
The free-standing building, which faces
the stores in the center, is being built by
Belove-Jacoby & Co.. developer of the Ti-iangle
center. It will be the first new theatre
built in Westchester County in 30
years. The Lessers and Linder also operate
theatres in Mount Kisco, Spring Valley and
Roslyn, the latt«r on Long Island.
The design will be completely contemporary,
with two marquees, one of
which will face the stores, the other the
road. Walls of the auditorium wlil be
damask draped.
Family entertainment will be stressed,
with children's matinees on Saturdays.
Linder and associates agreed that television
competition has not caused a lack
of interest in motion pictures.
BALTIMORE
l^ariety Tent 19 is issuing invitations to a
Sunshine luncheon Tuesday (12) at
12:30 p.m. in the Sheraton Belvedere,
when officers and a board of directors
for 1965 will be installed. During the occasion.
Tent 19 will present its first Sunshine
Coach to a charity recipient. Col.
James Carreras, international chief barker,
will attend along with Ralph Pries, first assistant
international chief barker; George
Hoover, executive director. 'Variety. International,
and Baltimore's Mayor Theodore
McKeldin. Bill Brizendine, general manager
of Schwaber Theatres, is chainnan
of the affaii-, with Daniel Sattler, owner of
the Hiway Theatre, in charge of reservations.
Terry Jay Boyar, son of Mi-, and Mrs. Hy
Boyar, celebrated his bar mitzvah December
26. Following the services at Baltimore
Hebrew Congregation, a reception took
place at Summit Counti-y Club. Hy Boyar
is a member of Variety's board of governors.
Jack L. Whittle, executive secretary of
Allied Motion Picture Theatre Owners of
Maryland, and Mrs. Whittle have retm-ned
from California where they visited their
son Jack jr. . . . Owen Schnepf, manager
of the McHem-y, was in Philadelphia for a
visit with relatives . . . Frank Hurley, boxoffice
treasurer at the Town and Hippodrome,
has accepted a theatre position in
Cleveland and plans to leave Baltimore
early in 1965.
A Baltimore run of the controversial
"John Goldfarb, Please Come Home" was
cancelled without the local chapter of
Notre Dame Alumni taking any action to
have it bamied. Ted Schiller, general
manager of JP Theatres which operates
the New Theatre, said the December 23
opening of the 20th Century-Fox film
which lampooned the Notre Dame football
team was called off. Schiller said he doubts
if any of the JF houses will ever play the
picture.
BUFFALO
^A^ith an advance sale of around $30,000,
"My Fair Lady" is going splendidly in
its reserved-seat showing at Schine's Granada,
where the film got away the evening
of December 23 with a Variety-sponsored
premiere. The Warner production received
excellent review by the local press and is
continuing to get much promotion on TV
and radio, as well as by word-of-mouth.
Natm-ally Manager Joe Garvey is pleased.
Elmer F. Lux, chairman of the division
of servicemen's voting, a state post, spent
the holidays with his daughter's family,
the Kallets in Oneida. Lux was for many
years a leading industryite in Buffalo and a
past chief barker of the Variety Club. The
Kallets also are longtime industryites.
Warner Bros.' local exchange, under the
direction of Mike Klein, is involved in a
Group Effort Drive based on "Two on a
Guillotine." "None But the Brave" and
"Dear Heart." Klein says no pi-ize money
is at stake but he expects a volume billing
and sales for Febmary 14-17. "If we can
gauge the success of this di'ive by the
initial bookings, the Buffalo office can't
miss setting a record volume of shipments,"
the manager declared.
Arthur Krolick. AB-PT district manager
for Buffalo and Rochester, and Edward
Miller, manager of Buffalo's Paramount,
cooperated with the Buffalo Evening
News cu-culation department in arranging
the annual News newspaperboys
Christmas party at the Paramount, Satm--
day moiTiing, December 19. "Bye Bye
Birdie" was screened and the News distributed
75 prizes to the boys.
In connection with his showing of "Emil
and the Detectives" at the Paramount,
Miller planted a coloring contest in The
Magnificat, local Catholic weekly with a
big circulation in western New York. A
large three-column line di-awing of scenes
from the pictm'e was used. First prize was
a $25 U.S. savings bond. The next 25
winners received passes to the picture,
which was the Christmas week attraction.
Nate Dickman, past chief barker, will be
chaii-man of the 1965 Variety Club Telethon.
Tom Penno, 1964 chief barker, and
Mike Ellis jr.. another past chief barker,
will be cochairmen. The telethon February
6. 7. is designed to raise thousands of dollars
to help in carrying on its many charity
activities to even outdo its record telethon
of 1964.
Some frantic last-minute scurrying came
up with a new Christmas attraction for
the Teck and Kensington theatres after
the state supreme com't injunction against
"John Goldfarb, Please Come Home" made
that film unavailable. The replacement
was "The Pleasure Seekers."
Cantinflas to Star
HOLLYWOOD — Director Henry King
and producer Jerry Fairbanks have formed
Kingfair Productions to film Fairbanks'
"A Portrait of the Queen," in which they
have obtained Cantinflas. the Mexican
film idol, to star.
Lou Steisel. assistant general sales manager
of Embassy Pictures, held a series of
branch and exhibitor meetings in Atlanta
and Jacksonville.
E-6 BOXOFFICE

. . Abe
. . Elks
. . . James
. . Nixon
'Goldfarb' Appeal Set
For Week of Jan. 4
NEW YORK—The UOth Centuiy-Fox app.
,il to set aside the temporary injunction
l;i anted Notre Dame against the showing
ot John Goldfarb. Please Come Home."
will be heard by Presiding Justice Bernard
Bcittin of the Appelate Division of the Supreme
Court of New York during the week
of January 4. Justice Botein agreed that
the court, which had been in its December
recess, will waive its formalities regarding
prelinunary procedures to insure that the
case will be heard immediately after it
reconvenes.
Meanwhile, the Christmas bookings for
"John Goldfarb" were canceled across the
country and most of the theatres scheduled
to play the film, instead played the
20th-Fox January release, "The Pleasure
Seekers."
The Injunction against the showing of
"John Goldfarb" was called a "monstrous
in\-asion of free thought and free speech"
in a brief prepared for filing here in January
by the New York Civil Liberties Union,
an affiliate of the American Civil Liberties
Union. Emanuel Redfield. counsel for
NYCLU. says in the brief that Notre Dame
University has "no property right" in the
"John Goldfarb" case. Contrary to the
opinion of Judge Henry Clay Greenberg
in granting the injunction. Redfield said he
confused the right of a corporation to prevent
deception by preventing another from
using its name in merchandising a product.
A ten-minute reel extracted from "First
Men IN the Moon" is timed to benefit theatres
showing the Colimibia release and
the stores carrying the 8mm product for
use in homes.
You, too, can laugh
all the way to the bank
by using
BOXOFFICE'S
Clearing House for
BUYING-SELLING-TRADING
new or used equipment.
PITTSBURGH
Toe and Molly Mulonr held a children's
Christmas party at their Cheswick Theatre.
Santa Claus was present and had
many treats and prizes for each kiddy in
the audience. Movie entertainment had
been especially chosen for this annual free
. party Beter. former Irwin exhibitor,
continues as Westmoreland County
campaign director for the 1965 March of
Dimes . . . Esco. which had announced
discontinuance of film truck service to
Sistersville and Moundsville, W. Va., is
continuing service via relay at Wheeling.
McKeesport had nine movie theatres at
Christmastime 50 years ago. They were
the Savoy, Avenue, Altmeyer, Dreamland.
Lyric, Olympic, Penn., Globe and Orpheum.
... An error December 21 had Mr. and
Mrs. Joseph Wayne celebrating their 50th
wedding anniversary, instead of their fifth.
We wish them the difference in good
health and happiness. Joe is the Columbia
Pictures salesman.
Harry Russell will transfer to the
National Theatre Supply's Detroit branch
as salesman. He has been the NTS sales
representative here for 15 years. A WW2
veteran, Harry expects to make the exchange
right away and it will necessitate
moving his family, probably selling his
home, etc. He worked under the late Newt
Williams and in the past decade or more he
has been Tom McCleary's assistant.
The Public Auditorium Authority of Pittsburgh
and Allegheny County balance
sheet of Sept. 30, 1964, showed total assets
of $22,652,050.28: total liabilities of $15,-
403.510.89; excess of assets over liabilities.
$7,248,539.39 . . . Paul Blumer of the local
SW publicity department and Marlene
Vicker have been married.
A few film offices did some decorating
for the holiday season but there were no
parties as such. Knute Boyle held open
house at the Theatre Candy Co. officewarehouse.
Many of the film distributors
were absent from their offices and none
was on the road.
canned goods admission show Saturday
morning before Christmas at the Waynesburg
Opera House. The food was given to
needy families ... Ed Lurie, movie press
agent here for several years, has departed
this city for good.
Mr. and Mrs. Jack Kaufman have moved
into the Morrowfield apartment. Jack
and son Stanley are moving their ADV
Agency offset printing plant into the
Screen Guild Bldg., 415 Van Braam St.,
which is being extensively renovated and
put into repair . here will open
20th-Fox's "The Sound of Music" April 7
C. Naughton. for a number of
years district representative for National
Carbons, won first prize in the Variety
Tent 1 charity drawing. His gross is
$3,500.
John Broumas continues building and acquiring
theatres. Number 54, we figure, is
the Olympic at Connellsville. This had
been a Notopoulos circuit operation for
many years and it was at this theatre that
Broumas started in the business as an
usher. The Notopoulos circuit at this time
has only one house in operation, this being
the Capital in Altoona. This circuit's Olympic
there is dark, but is expected to be
reopened.
By-Pass circuit's State Theatre, Lebanon,
will appeal the ban on the showing of
"Lorna," following a raid on the theatre
December 10. Judge G. Thomas Gates rejected
the appeal for a preliminary injunction
and now the case will go to the
state supreme court . . . Saal Gottlieb,
former local MGM manager and for a
number of years Leo's Metropolitan area
manager in New York, has issued invitations
to the marriage of his son Dick and
Elsie
Serbin.
Associated Theatres
Opens New Eastland
PITTSBURGH — Associated Theatres
opened Its newest luiit, the Eastland in the
new Eastland Shopping Plaza, Christmas
Day.
Seating 1.000. the theatre was built on
ground leased at the shopping center.
Costing $400,000, the Eastland is a joint
business venture of Ernest and George
Stern, Associated Theatres, and Samuel
.
Warren Enterprises, which operated the
Circle Theatre. New Kensington, for three
years, did not renew the lease, and Mrs.
Tilda 'Viggiano, owner, again has taken
over business operation of this house. She
is a sister of the late William and Fred
Serrao. New Kensington area exhibitors,
and of Rocco "Roxy" Serrao, Ford City
M. Hyman of West Penn Realty, who developed
exhibitor.
this and other shopping plazas. In
Mr. and Mrs. Ted Manos headed for the
west coast where they were to vacation for
the past. Hyman was a New Kensington
exhibitor, later the developer and builder
ten days or two weeks. President of the of apartment buildings.
Manos circuit, Ted stated that he would James Laux. for 34 years with WB and
relax and would try to forget the movie SW theatres here and recently at the Hollywood
in Dormont. is manager of the new
business for this period of time . . . Eddie
Morlarty, MGM salesman, was vacationing
Eastland, which is located off Route 30 on
Lodge 757 sponsored a the McKeesport
road.
Blumberg Bros., Inc., 1305 Vine Street, Philodelphia—Wolnut 5-7240
Notionol Theatre Supply, Philodelphia— Locust 7-6156
Superior Theatre Equipment Compony, Philadelphia— Rittenhouse 6-1420
National Theatre Supply Co., 500 Peorl Street, Buffalo, N.Y.—TL 4-1736
Charleston Theatre Supply, 506 Ue Street, Charleston 21, West Virginia—
MAXIMUM LIGHT Phone 344-4413
Stondard Theotre Supply, Greensboro, N. C, 215 E. Washington St.
Phone:
Evenly Distributed Broadwov 2-6165
'

LEARN
SUCCESSFUL SHOWMEN
MERCHANDISE PICTURES,
BOOST THEIR THEATRES,
PROMOTE GOOD WILL,
BUILD
ATTENDANCE,
AND INCREASE PROFITS
N
CHOCKFUL OF BUSINESS BUILDING IDEAS
Every
Week
in All Ways FIRST with the MOST of the BEST
E-8
BOXOFFICE :: January 4, 1965

BQlllWW
NEWS PRODUCTION CEINTER
I Hollywood Office— Suite 321 at 6362 Hollywood Blvd.
Technicolor Increases
Diversification Program
HOLLYWOOD—Technicolor, Inc., continued
its diversification program by acquiring
all the stock of Creative Merchandising,
Inc.. a Denver "incentive merchandising
concern dealing with the petroleum
industry." Phihp A. Keller and O.
Dale Wright, owners of the company, received
over $2,000,000 for their stock.
Providing ideas and products for service
stations. Creative Merchandising reported
approximately $9 million in sales
in 1964. which will bring Technicolor closer
to the reported goal of $100 million which
would enable it to be listed on the New York
stock exchange. Affiliates of the new concern
operate in New England. Hawaii,
Washington and British Columbia.
Technicolor owns another incentive
merchandising firm. Marchall-Buins Co..
Chicago, which operates in supennarkets,
which they acquired in 1961.
Pay TV Vote Challenge
Filed by Weaver Group
SACRAMENTO—A suit has been filed
in superior court here challenging the California
voters' decision on November 3 to
outlaw pay television in the state. The suit
was filed by a gi-oup of Santa Monica
businessmen seeking to organize a pay TV
corporation called Advance Telecommunications.
The gi-oup contains several
officers of Subscription Television, which
had instituted pilot pay TV operations in
Los Angeles and San Francisco.
The plaintiffs include Sylvester L.
Weaver, president of Subscription Television,
who stated he wall fight the California
election verdict while exploring
home pay TV outlets in other states.
Gold Medal to Saul Bass
For 'From Here to There'
HOLLyWOOE>—Saul Bass has received
the annual Gold Medal award of the Los
Angeles Art Directors Club for his film,
"From Here to There," which he produced
for United Air Lines showings at the New
York World's Fair.
Bass also drew awards for his main titles
for Stanley Kramer's "It's a Mad, Mad,
Mad. Mad World" and Otto Preminger's
"The Cardinal."
Signs George Montgomery
HOLLYWOOD — George Montgomei-y
was signed by producer Robert Lippert to
star in "The Outlaw of Red River." to be
filmed on location in Madrid in color and
Cinemascope for 20th-Fox release. He will
report overseas January 18 for start of
filming.
Colorado Springs Cinema 70 Will
Feature Separate, Circular Lobby
An architect's drawing of the new Cinema 70, started at Colorado Springs by
Westland Theatres. Note the unique circllar building housing the lobby, boxoffice
and concession facilities.
COLORADO SPRINGS — Constmction
has been started on Chelton road just
south of Highway 24 on the new Cinema
70 by Westland Theatres. An early summer
opening is scheduled.
L. A. Starsmore. president of Westland.
said the dramatic Cinema 70 will incorporate
24 advanced techniques new to conventional
theatres. The auditorium is a
molded foiTn designed to provide the ultimate
in sight, sound and comfort. All of
the current projection systems as well as
those in the experimental stages can be
accommodated by the unusual projection
booth and versatile screen area.
Each of the 850 large deep-cushioned
lounge chairs will be located to provide an
uninterrupted view of the large 56x25 foot
screen, which is set in a panorama of brilliant
draperies. The deep pile carpeting
and outstanding decor, designed by Telchert
II Studios of Chicago, will add to the
air of luxury of Cinema 70.
The boxoffice. lobby, confection counter
and lounge will be located in a unique circular
building establishing a setting of
glamor and sophistication. It is connected
to the main sti-ucture by a glass enclosed
corridor, eliminating the possibility of distraction
to the theatre audience. A covered
walk through the elegant landscaped
grounds will protect the arriving patron
in the most inclement weather.
The theatre, designed by Lusk & Wallace,
architects, is the result of a rich
heritage of 60 years of theatre design. The
late Robert Boiler of Kansas City began
a nationally prominent career of theatre
architecture in 1904. Dietz Lusk jr. joined
Boiler in 1947 to form the firm of BoUer &
Lusk. with a practice devoted to the design
of theatres. In 1955. Lusk joined John
J. Wallace jr. in forming the partnership
of Lusk & Wallace in Colorado Springs.
Although their practice now covers the
entire spectrum of the constmction industry,
they still maintain an active participation
in the development of new techniques
for the theatre industry.
Assisting Lusk and Wallace on this unusual
structure are Howard C. Dutzi,
sti-uctural engineer; C. Kenneth Kolstead,
electrical engineer, and Walter S. Langebartel,
mechanical engineer, all of Colorado
Springs, and T. G. Morrissey, a-
coustlcal engineer of Denver.
B, H. Baker, Inc., of Colorado Springs
is the general contractor. Site work has
been started by the Plnello Construction
Co. and subcontracts for mechanical and
electrical work have been awarded to Olson
Plumbing it Heating Co. and Whitney
Electric Co.
Westland Theatres operates theatres in
Colorado Springs, Pueblo, and Grand
Junction. Colorado Springs is the home
office.
Pacific Circuit Honors Phil Silvers
HOLLYWOOD—Phil Silvers was named
Comedian of the Year by Pacific Drive-In
Theatres via a poll of executives and theatre
managers. Presentation of the plaque
by president William R. Forman took place
at the circuit's annual Christmas party December
21.
BOXOFFICE January 4, 1965
W-l

. . . Dave
. . Hush,
. . EsteUe
. . "Kiss
dSuchstaa
pHE MOTION Picture and Television Tax
Institute is a fancy title for Hollywood,
but the reasons for the underlying problems
which are faced by the clients are
less than that. This group of established
business managers, motion picture attorneys
and agencies took on the task of informing
Congress last year that a change
in the income tax procedures would have a
serious impact on the independent motion
picture and television companies. Through
this step in behalf of their individual clients,
when the group was in an embryo
itage as the "Entertainment Law Committee,"
they undoubtedly prevented
making the small entertainment company
a "personal holding company," in the eyes
of the tax authorities.
LARGEST FIRM IN FIELD
In a discussion with A. Morgan Maree
ni. a member of what is considered the
largest business management firm in the
field and one of the MPTTI, we covered
other aspects of what a cohesive management
team of experts could do in this explosive
income-growth field of entertainment.
Andy Maree. 36 years of age, is a
graduate economist, with his masters degree
obtained from the University of
Chicago, after he received his bachelor
parchment at the University of Southern
California. His father started the present
firm, of which young Maree is a member,
in 1932, with Speedy Post. It now numbers
100 top-bracket entertainment personages
and 50 corporations on its client
list.
Recently, ti-ying to measui-e the growth
of their company which goes far beyond
the image one had of a personal business
manager paying the restam-ant bills of
the demanding actor or director, Maree
said that his firm estimated that they paid
in taxes for clients, last year, enough
money to pay the following people: the
President and Vice-President of the United
States, the United States Senate, the Governor,
Lieutenant Governor and the entire
California Senate's yearly salaries, or approximately
more than $4,000,000.
STAFFED WITH EXPERTS
The firm is registered with the Securities
and Exchange Commission as Investment
counselors, has real estate experts on
Its staff, tax accountants and others in a
highly organized group of advisors and
departments.
We wanted to know the principal problem
of this entertainment-oriented firm.
At what point did they take an actor?
What was their role in investing? Since
they were handling what are primarily tax
dollars for their clients, did they take big
risks? Andy Maree is on the board of one
fii-m capitalized at $130 million, and with a
knowledge far beyond that of the ordinary
man was well-equipped in many fields of
finance.
"We handle oil-wells for clients, especially
some of the men in the 90 per cent
tax bracket. We are buying a $9 million
shopping center in Arizona for a group of
our clients organized in our own syndicate.
For some of the clients we buy scripts or
books and other properties." He pointed
out that in the latter situation, these were
WITH SYD CASSYD
A. MORGAN MAREE III
limited to properties where the talented
high-earning clients only pmchased those
in which they might appear or had a hand
in the making. Strangely enough, the firm
enables the clients to diversify, for the base
of talent's earnings comes from motion
pictures or television and, rather than have
them in one industi-y, the tendency is to
spread out.
Maree mentioned some of the complexities
of investing. In the cases of some
packages for overseas productions, the picture
was shot in sections in as many as
four countries, each of which had some
form of subsidy which applied to the film.
We were interested in how stories were
selected now and what changes in the
status of studios had brought about.
"In the old days of films, meaning just
a short ten or 15 years ago, you obtained
a quick, simple answer to the worth of a
property. You tested it on Harry Cohn of
Columbia, or one of the Warners, Sam
Goldwyn, Spyros Skouras or Louis B.
Mayer. Now, it's more difficult. The
answer must come from the distribution
and management offices, rather than from
Hollywood. These main offices are located
in New York. That didn't pose many problems,
for, as Maree put it, you leave Hollywood
at 11 p.m. and are in New York for
business in a few hours for the next day.
The same is true in flights to Europe. But
there is a difference from the old days.
We are interested in at what point a
firm as large as this one moved into an
actor's life. "Well, sometimes, when young
talent, just coming up and appealing to the
teenage market appears, and his agent sees
problems, and the possibility of large earnings
in a short period of time, we come into
the picture. It might be a young star, just
getting $200 per week." Maree cited an example
of the late Humphrey Bogart, who
started in that category and ended in the
multiple-thousands per week.
Having just covered the new Electronovision
screening of the T.A.M.I. work print
on the rock 'n' roll sensational attraction
which was all youth and noise, Maree said
that some of these people were potential
clients for his management firm. We had
heard that some of the acts were paid
$40,000 for one night's work.
With the Presidential election just a few
weeks past, we wanted to get an opinion
on how a tax expert regarded our economy
in terms of his clients. Since these people
had balloon incomes and had to protect
them for the future, what is the outlook?
"You can only blow up a ballon so much,"
was he cryptic answer. Real estate, buildings,
oil wells, stocks, bonds, businesses, all
these come under the ken of this interesting
business of management.
SEAlllE
The New York court decision against 20th-
Fox and its film comedy, "John Goldfarb.
Please Come Home," has had local
repercussions, as Evergreen Theatres,
which had it scheduled into the Fifth
Avenue after the Christmas feature,
"Goodbye Charlie," decided to yank the
film. It was also pulled out of the chain's
main house in Portland, where it was to
open Christmas Day . . . Pre-Christmas
activities combined with a heavy snowfall
to hold down theatre attendance, resulting
in a slump in ratings.
A special children's two-hour holiday
show, "The Magic Christmas Tree," plus
six cartoons, was presented at the Paramount
Theatre December 19, 20. All seats
were 50 cents and no adults were admitted
without children ... A cantata, commemorating
the Nativity, was presented by
Easterling Enterprises in the Palomar
Theatre December 21-23. The cast was
selected from the drama departments of
the University of Washington and Seattle
University.
Harold Harden, office manager at United
Artists, is recovering at Swedish Hospital
after emergency surgery . Shilferth,
MGM secretary, is recuperating in
Seattle General after an ulcer operation
Dunkle, 20th-Fox salesman, was
on vacation Christmas week . Me,
Stupid" opened at the Blue Mouse for
Christmas: "Goodbye Charlie" was the
Christmas offering at the Fifth and "The
Americanization of Emily" was the holiday
attraction at the new Town Theatre.
Charles Moses to Publicize
Another Aldrich Feature
HOLL-y^OOD — Charles A. "Chuck"
Moses, publicity director for Robert Aidrich's
"Hush . Sweet Charlotte,"
also will head promotion for Aldrich's upcoming
"The Flight of the Phoenix,"
which will star James Stewart and go before
the cameras in April. Both pictures
are 20th Century-Fox releases.
Apple Awards to Stars
HOLLYWOOD — Doris Day and Tony
Curtis were awarded the Hollywood Women's
Press Club's Sour Apples, while Donna
Reed and Lome Greene were presented
Golden Apples. The winners and losers
for 1964 were announced at the 23rd annual
get-together of the group on December
20. Beverly Copeland was elected
president.
Columbia's "The Gorgon" stars Peter
Cushing and Christopher Lee.
W-2 January 4, 1965

—
—
—
—
——
—
—
. . Alx
. . Herb
. . Al
'Goldiinger' Breaks
Frisco House Marks
SAN FRANCISCO—With a varied choice
of Kood product the holiday trade gave a
boost to boxoffice receipts. The stormy
weather kept highway travel down and outdoor
sports were out. Chartered planes deli\ered
films for Theatre Management In
the Humboldt dLsaster area for Eureka and
.\icata theatres, until regular air service
«a.s established. The Areata Drive-In was
elo.sed by the flood, also houses in Portuna,
CiaibervUle and Lower Lake. Business was
as lusual in the Willits. Ukiah and Fort
Biau'g houses being served by Theatre
Transit Co. All house records of many
years were broken at the Royal Theatre
with "Goldfinger" and it will possibly play
for several weeks.
(Average Is 100)
Kiss Me, Stupid (Lopert) 150
Alexandria
Clay—The Pumpkin Eoter (Royal) 200
Coronet—My Fair Lody (WB), 4th 500
wk
Fox-Worfield Goodbye Chorlic (20th-Fox),
4th wk 150
Ck.lden Gatf^Fother Goose (Univ) 200
Larkin Girl With Green Eyes (Lopert), wk...lOO
6th
Metro Morrioge Itolion Style (Embassy) 350
Music Seance on a Wet Afternoon (Artixo) 250
Hall
Mission—The New Disorderly Orderly (Para) 250
Orpheum Circus World (Para) 450
Paramount Emil ond the Detectives (BV) 90
Corry On Spying (Governor) 100
Presidio
Royal-Goldfinger (UA) 500
St. Francis Mory Poppins (BV), 9th wk 200
Stage Door The Pumpkin Eoter (Royal) 200
Artists Sex ond the Single Girl (WB) ...350
United
And Suddenly It's Murder (Royal) 60
Vogue
'My Fair Lady' 400
Sth Week in Seattle
SEATTLE—Christmas week was good to
the first-i-un houses as quality fuins attracted
heavy patronage among Seattle's
holiday-minded citizens. "My Fair Lady"
continued its record-breaking run at the
Music Box with 400 for its sixth week, while
at the Orpheum "Sex and the Single Girl"
chalked up a solid first week with 250. The
new Town Theatre 'old Roosevelt) made
debut as a first-nm house with an impressive
its
showing for its first attraction,
"The Americanization of Emily," which
drew a strong 200.
Coliseum The Disorderly Orderly (Para), 2nd wl
Blue Mouse Kiss Me, Stupid (Lopert)
Fifth Avenue—Goodbye Chorlie (20th-Fox) 150
Music Box My Fair Lady (WB), 6th wk 400
Music Hall— Closed.
Orpheum— Sex ond the Single Girl (WB) 250
Paramount Emil and the Detectives (BV) 100
Town Theatre The Americanization of Emily
(MI3M) 200
275 and "The Pumpkin Eater" at 200.
Aladdin Mory Poppini (BV), 10th wk 200
Centre-The Pkosure Seekers (20th-Fox) 125
Cooper— It's a Mod, Mod, Mod, Mad World
(UA-Cincrama), 9th wk 300
Crest— Send Me No Flowers (Univ), 3rd wk 100
Denham My Foir Lady (WB), 7th wk 400
Denver Emil ond the Detectives (BV), 2nd wk. 85
Esquire The Pumpkin Eater (Royal) 200
International 70 Cheyenne Autumn (WB), 2nd wk. 270
LakeRidge, Mayan, Woodlawn, West, Centenniol,
Wadsworth, North Star The Disorderly Orderly
(Paro); various second features 150
Ogden, Aurora, Lakeshorc, Monoco, South,
Federal, Golden, Gothic— Your Chcotin' Heart
(MGM); various second features 140
Paramount Goldfinger (UA) 400
The Americonizotion of Emily (MGM) .275
Townc
Vogue Morrioge Italian Style (Embassy) 400
Sterling Adds Four
and Lynn in Lynwood. the Town in the
metropolitan area and the Uptown in the
lower Queen Anne section.
Sterling's Palomar will be demolished to
make way for a parking garage.
Columbia's "World Without Sun" is the
dramatic colorful record of the exploration
and colonization of a color reef 40 to
feet below the surface of the Red Sea.
LOS ANGELES
£Jd Yarbroueh. 20th-Fox exchange advertising
head, is in St. Vincent's Hospital
with a stroke ... On the Row were Lloyd
Katz, Nevada Theatre Corp., Las Vegas,
and Tex Griffith from Lancaster . . . Joe
Russo, San Diego Theatre owner, died
last week. He was the brother of Sam
Russo . . . Mike Matthews, formerly of UA
as a booker-trainee, has gone with the
Seymour Borde & Associates Co., as salesman,
replacing Hai-iT Novak.
.
Sheldon Smerling, president of Beacon
Enterprises which operates ten Cinerama
houses in the U.S. and one in Montreal,
In Central Seattle
has named William McHwain midwestern
SEATTLE—Sterling Theatres added four head with headquarters in Chicago, where
theatres to bring its operations to 30. 17 in the circuit operates three widescreen
this area and the balance in Washington houses. McHwain spent ten years with
state and California.
Cinerama here and on the road .
Fred Danz. president, reported Sterling Green, fonnerly with Buena
. .
Vista
Jane
exchange
had purchased the leases of the downtown
is in the Motion Picture Home
Blue Mouse, Music Box, Music Hall
and Orpheum theatres here from Edris Co.
Hospital
"Seance
Coopennan will handle
Wet Afternoon" . . . Sandy
on a
The deal was effective at once on all the
houses except the Music Box, the transfer
there taking place after the cm-rent
Magdalena
salesman.
is back at Allied Artists as
run of "My Pair Lady."
Al Grubstick, Warner Bros, division
Sterling operates the Lewis & Clark manager, was in Los Angeles at the local
Theatre on the Seattle-Tacoma highway, Warner exchange . Jack of H. J.
the John Danz in Bellevue, the Northgate Seating Co. is spending the holidays with
his children in San Francisco . Lapidus
of L&L Concessions returned from a
world torn- . . . Robert Kronenberg, Manhattan
Pihns, is in San Francisco . . . Condolences
to Mac McCallum, film buyer for
Statewide Theatres, whose father died.
Mac flew back to Nebraska to attend the
fimeral.
Three 400s Registered
At Denver First Runs
DENVER—Holiday grosses climbed to
lofty heights at theatres throughout the
city, the most impressive being measured
at 400—a figiire attained by "My Fair
Lady," in its seventh week at the Denham.
by "Goldfinger." opening at the Paramount,
and by "Marriage Italian Style."
bowing at the Vogue Theatre. Clocked at
three times average was "It's a Mad, Mad,
Mad, Mad World" at the Cooper, while
"The Americanization of Emily" opened at
X^ THEATRE
SERVICE
(RO-lJ bocked by experience ond resources of
V_^/ Rodio Corporotion of America
RCA SERVICE COMPANY
909 Norrti Oranoe Drive
Hollywood 38, Calif. OLdfleld 4-0880
WAHOO U the
ideal boxoffice attraction
increase business on your
off-nights". Write today for complete
details.
ing or car capacity.
Be sure to give seat*
HOLLYWOOD AMUSEMENT CO.
3750 Oaklon SI. • Skokie, Illinois
JionflCLiM^
Oreo'rTrarArea
VT^^K\Pa/l^e^ MAXIMUm\iGHT
L_—CS3—^W^BOONTON, N. J.
EvenV Distributed
Colifornio— B. F.
B. F.
i Washington—B. F. Sh«or«r Company, Seottr«—MAin 3-8247
I Oregon— B. F. Shearer Company, Portlond—Capitol 6-7543
Colorodo—Denver Shipping & Inspection Bureou, Denver—Acomo 2-5616
January 4. 1965 W-3

. . Columbia
I
QUALII^
I
. .
. . MGM
. . Anne
. . Chick
. . Larry
. .
. .
. .
DENVER
Tules Geralach was in town conferring with
Jack Felix of Favorite Films of California
and the two conducted a screening
of "Fanny Hill" at the Ci'est Theatre .
Mr. and Mrs. Lowell Cain, Silco Theatres,
Silver City. N.M., traveled to California
for the 50th wedding anniversary celebration
of their parents . . . Palmer Allen has
been forced to close the Del Mar Theatre.
Morrill, Neb. . screened "Baby,
the Rain Must Pall" at the Century screening
room ... A severe wind storm damaged
marquees on several dowTitown theatres
and blew in a plate glass window of the
MGM exchange, naiTowly missmg several
employes . . . Chad and Kay DeCastro
opened their newly acquired Peerless Theatre,
Holyoke. December 18.
Visiting the Row were Fay Gardner,
Star, Cui-tis, Neb.; Art Goldstein, Roxy,
Denver; Carman Romano, Rex, Louisville;
George McConnick, Skyline, Canon City;
R. L. Stanger. Evans Drive-In, Denver,
and J. K. Powell, Cliff, Wray.
The Rocky Mountain Motion Picture
Ass'n sponsored a special showing in the
new Fox LakeRidge Theatre at which they
had 400 orphan children as their special
guests. Members of the association joined
in distributing Christmas stockings to each
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child in addition to presenting each with
a "Denver Silver Dollar" . Starsmore
and Howard Campbell, Westland
Theatres, Colorado Springs, hosted a cocktail
party and luncheon for members of
the industry at the Brown Palace Hotel .
Neil Ross is taking over operation of the
Bluebird Theatre, a Denver subsequent
run. Ross was with Fox-Intermountain
Theatres in Delta and most recently has
been managing theatres for the Atlas circuit
in Denver.
.
Mr. and Mrs. Larry Starsmore of Westland
Theatres, Colorado Springs, are
traveling through Europe . . Condolences
to Columbia shipper Harold Pearce
whose mother died recently . . . Mitchell
Kelloff's Uptown Theatre. Pueblo, was the
victim of robbers who netted an estimated
$75 . . . Columbia manager Sam Dare was
winter vacationing . Miller of
Allied Artists, WOMPI International vicepresident,
traveled to Indianapolis to assist
in re-organization of the chapter .
Karen, daughter of Mr. and Mrs. Pat Mc-
Gee, traveled from Catholic University in
Washington to visit her parents. While
she was here, the McGees announced her
engagement to Richard Holland, a student
at Catholic University.
Holiday activities included open house at
Universal hosted by Jack Finn. Les Laramie,
Orin Summers, Floyd Brethour and
Jack Micheletti . employes had a
party at the home of manager George
Fisher . . . United Artists personnel celebrated
at Wolhurst Counti-y Club . . .
Western Service & Supply held their annual
party at Wolhurst Country Club with hosts
Bob and Sue Tankersley having as special
guests Mr. and Mrs. C. H. Lyman of their
Salt Lake City branch . Lloyd and
Murray Gerson hosted the open house at
the American International exchange .
The WOMPIs sent Christmas gifts to the
state hospital in Pueblo in addition to
activities at the Infant of Prague Nursery
and the Holy Ghost Youth Center . . . John
Roberts of Wolfberg Theatres and Bill
Bertolero of Black Hills Amusement Co.
were around the Row spreading good cheer.
Bob Selig, vice-president of National
General, with local Fox-Intermountain
Theatres executives Ray Davis, John Denman
and Mel Glatz. presided at the opening
of the new 775-seat Fox LakeRidge
Theatre. James Sutton who has been with
Fox for some 15 years as manager in
Rawlins, Sheridan and Laramie, was appointed
manager of the LakeRidge. The
theatre featmes lavish furnishings as well
as large 28x60-foot screen and parking
facilities for 300 cars.
Daughter for Ron Bacons
RIVERSIDE, CALIF. — Ron Bacon,
manager, ol the new $700,000 Van Buren
Drive-In ftere, and his wife Marilyn have
ai new daughter, Lyrin Marie, born Decerfiber
2. She is their third child. Ron
has been with the Sero Amusement Co.,
which operates the Van Buren for five
years. Prior to taking the helm of the de
luxe new airer, he was at the Rubidoux
Drive-In.
Heroic adventure, humor and the heart
of the century's most exciting man—Sir
Winston Churchill—are featured in Columbia's
short from "The Finest Hours,"
serviced to television stations around the
world.
WATCHES FOR 25 YEARS—Seven
Technicolor employes, each of whom
has been with the company for 25 years,
were honored recently at a luncheon
given in the Los Angeles Club by Melvin
H. Jacobs, president, and Edward E.
Ettinger, executive. Gold watches went
to Harold Gibson, Frederic R. Johnson,
Walter P. Shofner sr., Martin J. Welsh,
Rex W. Whaley, William Zeeb and
Clarence A. Sick. Shown above are
Jacobs, Zeeb and Ettinger.
Delay on Night Racing
Asked by Roy Cooper
SAN FRANCISCO — The revenue and
taxation committee of the state senate has
been asked by Roy Cooper, president of the
Northern California Theatres Ass'n, to
postpone action on a proposal to authorize
night horse racing, as a means to bring
some $39,000,000 additional into the state
treasury from the track wagering tax, until
after the Stanford Research Institute completes
its report to the committee.
The institute's final report, financed by
a $195,000 allotment from the horse racing
license fund, is not due until June 30. too
late for consideration by the 1965 legislature.
Cooper appeared before the senate committee
in mid-December, urging that the
proposal to legalize night racing be rejected.
The suggested $39,000,000 tax gain
would mean that approximately $500,000,-
000 would have to be wagered at the tracks.
Cooper said, adding that this would mean
that it and other millions would be
siphoned off from the California economy
into the hands of racterack operators. This
would affect the general economy, he
argued.
"All segments of the entertainment industry
would be adversely affected by the
unfair competition which night racing
would bring," he said. "Competition for
the entertainment dollar Is now very keen,
but the new element of gambling injected
into the picture would make competition
unfair and hurt many theatres, causing
some to close."
QUALITY * SPEED
SERVICE
125 HYDE ST SAN FRANCISCO, CALIF. 94102
W-4 BOXOFFICE January 4, 1965

—
—
—
general
— —
. . An
. .
. .
. . Oscar
'My Fair Lady' Soars
To 900 at KC Capri
KANSAS CITY—'My Fair Lady," which
pulled 800 in its first week at the Capri
with the aid of benefits, soared to 900 in
its second week as holiday crowds kept the
theatre filled for all reserved-seat performances.
Lineups were conuiion throughout
the city, as "Sex and the Single Girl'
opened with an impressive 500 at the
Paramount and Electric: "Goldfinger"
netted 400 at the Plaza and several other
new pictui-es exceeded the 200 mark.
(Average Is 100)
Avenue It's o Mod, Mod, Mod, Mod World
iUA-Cineramo). 2nd wk release 300
,
Brookside Kiss Me, Stupid (Lopert) 250
Copri My Foir Lody (VVB), reserved-seat policy,
2nd wk -.900
Crest, Riverside, Boulevord, 1-70 The Time
Trovelers (AlP); The Lost Mon on Eorth (AlP) 100
Empire Fother Goose (Univ) 250
Highway 40, New 50, Fairylond, Hillcrest, Fairway,
Isis, Centre, Englewood, Waldo The Disorderly
Orderly (Para), plus assorted cofeatures 150
Kimo Girl With Green Eyes (Lopert) 150
Paramount, Electric— Sex ond the Single Girl (WB) 500
Plaza— Goldfinger (UA) 400
Roxy—The Americonzotion of Emily (BV), 2nd wk. 100
63rd St., Heart, Leawood, Shawnee, Lake Park,
Parkway One, Overland, Dickinson, Granada in
Independence- Get Yourself o College Girl
(MGM), plus assorted cofeatures 125
Uptown, Granada Emil ond the Detectives (BV),
2nd wk 150
Several Managerial Shifts
Made in Durwood Circuit
KANSAS CITY — Several
Record Kiddies Show Crowd
From New England Edition
DANBURY. CONN.—John Scanlon III,
Danbury city manager for Stanley Warner
Theatres, reported a record-breaking attendance
response for an Empress Theatre
kiddies show, featm'ing Three Stooges
novelties, cartoons and distribution of 19-
cent ping-pong sets to all children. The
performance was supervised by Empress
Manager Sam Cardinale.
EMBASSY EXPANDS IN CHICAGO—In order to provide increased faciUties
for its midwestern distribution, Embassy Pictures recently opened new offices at
32 West Randolph St. D. J. Edele, Embassy's general sales manager; Lou Stei.sel,
assistant general sales manager, and Si Lax, midwestern district manager, were
hosts at open house for district exhibitors. Above are some of the leading exhibitors
attending the open house; left to right. Herb Elisburg. Steisel, Arthur
Schoenstedt, D, J. Edele and Harry Lustgarten.
CHICAGO
H gift of 835,000 has been made to the
University of Chicago by Arthui' Schoenstadt,
president of H. Schoenstadt &c
Sons. He said: "The university is a constructive
influence in its own neighborhood.
Hyde Park, as well as on the nation. It has
pioneered in research and education. We
consider it a great privilege to be able
to help the university continue to contribute
to a better way of life in America."
Dm-ing the past half centm-y, thi-ee generations
of the Schoenstadt family have lived
managerial
changes in the Durwood Theatres circuit
became effective December 28 after George
Kieffer was brought into the general man-
ager's office full time as executive assistant
to M. Robert Goodfriend. Kieffer had
been dividing his time between the office
and management of the circuit's Parkway
twins.
his company will invest in real estate and
Harold Lyon, w^ho resigned from Commonwealth
growing situations.
Theatres several weeks ago, is
now manager of the Roxy Theatre. Lyon Anniece Moussa, 57, an auditor for Warner
for the past year was assistant advertising
Bros., died in the exchange office
director at Commonwealth and fonnerly here following a heart attack . item
was manager of the Paramount Theatre for by Bert Bachiach. Chicago American columnist,
the Tri-State circuit. Donald Emmert is
reports vending machine manufac-
management trainee at the Roxy.
tm-ers are going to market a new model
Ronald Waller went from management of equipped with a tape-recorded female voice
the Roxy to the Parkway twins. William to thank patrons for their pm-chase
Korn Deuterman is his assistant. Previously S. T. Jacobson of Krispy Kist company
Waller had sei-ved in several assistant
of this city was in Europe recently
manager assignments.
supervising installation of snack equipment
in Milan, Tel Aviv and Hambm-g .
James LeRoy was moved from management
of the Embassy twin theatres on the James Schnering, grandson of the fomider
Plaza to the Capri, replacing Charles of Cm-tis Candy Co., is now in the pmchasing
department . . . The corporate name of
Doran, who resigned. David Stevens is
assistant to LeRoy.
David Woolery, who was Parkway manager,
Original Ci-ispy Pizza Ci-ust Co. of Illinois
has been changed to Tolona Pizza Products
was transferred to the helm of the
Corp.
Nicholas Ponticelli is president.
Embassy twins. Edward Walden. former
projectionist, has replaced Carl Ham. who Sammy Davis, who flew in to headline
the Christmas in Mississippi benefit held
has been named manager of Durwood's
here over the weekend, said he plans to
Skylark Drive-In, St. Joseph.
sign
Ralph Buhrmester. manager
up to do a movie in New York while
of the
Empire Theatre, has a new assistant, Tom starring m "Golden Boy" . . . Sheldon
Smith is being transferred to the New York
Sutherland.
in Hyde Park, and the company has operated
theatres there for 40 years. Schoenstadt
has sold all theatre properties, and
office after several years at the local
headquarters of Universal . Bill Cage,
.
head of Magikist reports he has been receiving
complaints about his promotion
tiein
in which he gave away thousands of
tickets to "Kiss Me. Stupid." The deal
involves his "kiss-print" trademark. The
Catholic Legion of Decency gave the film
a "C" rating . . . The Esquire theatre is
exhibiting oils and watercolors by Lilo of
Berlin.
Vic Bernstein and Ben Katz are asking
all industry folk to send in news items
for the Variety Club bulletin at 1234
South Michigan Ave., Chicago 5 . . Arrangements
.
have been completed with the
Happy Medium Theatre Lounge for a benefit
perfoi-mance of "Love Is a Tluee Letter
Word" sponsored by the Variety Club of
Illinois for 9 p.m. Sunday, February 21.
Thi-ee hundred and sixty-eight seats at
$10 each are on sale. Joe Berenson and
Ben Katz are cochairmen of the affair
and they are m-ging that buyers contact
More
them early for choice seats
Variety Club news: Sir Billy Butlin of
Tent 36 in London was a Chicago visitor.
He was squired aromid town by Vic Bernstein,
chief barker.
George Regan is now recuperating at
home and will be glad to hear from his
friends at 435 North Central Ave. . . .
Eddie Safier is back at work after an illness.
Ralph Smith, general manager of the
Essaness circuit, and liis wife Helen returned
from a vacation in Hot Springs . . .
The theatre collection di-ive this year
grossed over $50,000. Eight theatres are
. yet to be heard from Beitz,
projectionist, died and was bm-ied in San
Mateo, Calif. . . . William H. Lange, manager
for Warner Bros., hosted screening of
"None But the Brave" at the Carnegie
(Continued on page C-3)
SILICON
Lee ARTOE SILICON TUBE
15 AMPERE
THESyTRE EQUIPMENT
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
"Everything for the Theatre"
ft
BOXOFFICE :: January 4, 1965

. . . Warner
. . . L&L
. . . Stanley
. . . Don
. . . American
. . Abbott
. . Amia
. .
KANSAS CITY
gob Goodfriend, general manager of the
Durwood Theatres, was a guest speaker
on Walt Bodine's Talk Show on radio station
WDAF Wednesday afternoon, December
23, and did an outstanding public relations
job for the motion picture industry
in answer to many telephone calls from the
public during the program. Goodfriend
told about the improved product and many
agreed that movies are better than ever.
In answer to censorship, he explained there
would not be any problem If the parents
assumed the responsibility to guide their
children on what to see.
The Vista Theatre, 2614 Independence
Ave., reopened December 24 after being
closed since September. The new operators
of the 640-seat house are Pete Randazzo
and Joseph Lococo, owners of the Villa
Capri restaurant in the same building.
Prank A. Dorcy jr. and Kenneth Bird took
over the operation of the theatre last
February after Pox Midwest gave up its
lease. Fred Harpst of the Allied Theatre
Booking Service is doing the buying and
booking for the northeast house, which will
show double features with two changes
weekly.
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SHREVE THEATRE SUPPLY CO.
217 We*f 18th St. HA 1-7849 Kansas City, Mo.
character." After jury members, a police
sergeant and two assistant prosecutors
viewed the film they could not see any
reason to withhold showing in the Strand
Art, which caters only to adults and has
a policy of not admitting children under
18. Ed Ross, lessee of the theatre, said he
is
protected under the Constitution.
The United Theatre Owners will hold a
board meeting Wednesday i6i at Glenwood
Manor Motor Hotel, starting at noon
Bros, held open house Wednesday,
December 30, 3-5 p.m. . . . Columbia
Pictures had a dinner for employes and
families Tuesday evening, December 22
Popcorn & Poppers Supply held
open house Tuesday afternoon, December
22.
R. R. Thompson, Buena Vista Pictures
branch manager, went to Fort Smith, Ark.,
during the Christmas holiday to visit his
son, daughter-in-law and four grandsons
Durwood of Durwood Theatres
took his family to Puerto Rico for the
Christmas holiday .
Cooksey of
American International Pictures visited
her famUy in Memphis during Christmas
Walker, area exploiteer for War-
Russell Gregory is the new manager of
Dickinson's Overland Theatre, Overland
Park, Kas., succeeding Terry Boyle, who is
now managing the Kimo after Mj-s. Herbert
Carnes resigned to man-y Don Simon,
realtor, and moved to Branson, Mo. .
Joe Redmond, veteran publicity and advertising
man, is now handling advertising
and publicity for the President Hotel
International's "T.A.M.I."
in Electronovision opened December 26 in
St. Joseph, Springfield, Joplin. Hutchinson,
Salina, Topeka and Wichita and
pulled big attendance, according to Earl
Dyson, AIP district manager.
Out-of-town exhibitors on the Row: From
Missouri—W. L. "Bob" Adkins, Higginsville:
Fi-estle F. Chenoweth. Bethany; Glen
Hall, daughter and niece, Cassville: A. E.
Jarboe, Cameron, and Lena Porta, Osceola.
From Kansas—Don Burnett, Larned, and
Hank Doering, Garnett.
Screenings: "Girls on the Beach" ( Paramount
i. Fox Midwest screening room, Monday
afternoon, December 28; "None But
the Brave" (Warner Bros.). Dickinson
Theatre, Tuesday afternoon, December 29;
"Love Has Many Faces" (Universal) Tuesday
night (29) at the Dickinson Theatre.
Documentary Is Filmed
For St. Louis Arch Screen
ST. LOUIS—"Time of the West," a 40-
minute documentary has been produced
by Guggenheim Productions of St. Louis
for the National Park Service and the
Laclede Gas Co. for continuous showing
in two theatres under construction in the
Museum of Western Expansion under the
Gateway Arch.
Charles Guggenheim, who heads the fii^m
which has made many documentaries and
two theatrical features, named the cost
at $85,000. The film crew traveled 15,000
miles through 12 states to shoot historical
locations including the Oregon trail, the
Lewis and Clark trail. Fort Union, Santa
Fe and Sutter's Mill, among others.
There are no actors in the film which
took a year and a half to complete. A
subjective camera technique is used, focusing
on photographs, documents, paintings
and landscapes, with narration recorded
by television and film star Richard Boone,
carrying the story.
The film will be exhibited ten hom's
daily in each of the two theatres. It is
estimated the potential capacity audience
will be in excess of 2,225,000 persons annually.
The picture was shot on 35mm Eastman
color film with stereophonic sound.
.
.
ner Bros., went to New York Wednesday,
"Olga's House of Shame," states rights
December 30. to attend a briefing session
Strand Art Theatre
film, returned to the
for showing during the Christmas holiday on forthcoming films and promotion
week. On November 21 the film had been campaigns.
Andy McLaglen to Direct
seized by police and was kept from being
'Breed' for Universal
shown. A search warrant, signed by Circuit
Judge John Lucas, described the film
Norris Cresswell, energetic executive secretary
of the United Theatre Owners of
From Vv'estern Edition
HOLLYWOOD — Andrew H. McLaglen
as "obscene, lewd, licentious, indecent, the Heart of America, went into Baptist
was signed to direct "The Rare Breed" by
lascivious of an immoral and scandalous Memorial Hospital as a patient December
Uziiversal vice-president Edward Muhl.
19 and was released December 31. He underwent
various tests for high blood pres-
William Alland will produce and James
Stewart and Maureen O'Hara star, with
Cresswell has just moved to a new
ELVIS PRESLEY! HOTOS
. .
apartment at 1132 W. 41st Terrace. His
telephone number is WE 1-7846 . . Roger Alan Miller has been assigned by Muhl
Miller, brother of Bev Miller of Special to produce "The Appaloosa," an outdoor
adventure novel by Robert McLeod. James
Attractions, was a visitor last week from
sui-e
production set for January in Technicolor,
Detroit, where he is with the automobile Bridges, young television writer, will do
8"xiO"J150i
industry . Swartz of Independente the screenplay as his first feature assignment,
Muhl said.
Check with Order!
THEATRICAL ADVERTISING CO. Film Distributors, Minneapolis, also visited
I
NO Con Mich.
Miller and made Filmrow calls.
Arthur Jacobs, former film publicist and
C,O.D.» I I3^0 1, Detfelt
a now producer, has signed Sydney Pollock,
a television duector, to handle the
directing chore on "A Time for Glory," the
APJAC production based on Charles K.
Peck's novel of World War I aviation. Rod
Serling scripted the screenplay. This is one
of three Jacobs is doing for MGM release.
Reeves Canada Is Formed
In Business Films Field
From Canadian Edition
MONTREAL—Reeves Industries of Canada
has been organized here to supply
plans, blueprints, personnel and materials
for the projection and distribution of
business films. Boyce Nemec heads the new
company, which he said will make use of
techniques and processes owned by Reeves
Industries of New York.
Named to the board were Andre Ouimet,
president of Ti-ans-world Films Laboratories;
Maurice D. Godbout, Montreal, and
Stanley S. Wilson, Toronto, vice-president
of the CTV Television Network. The American
interests in the new Canadian company
are represented by Nemec. president,
and Hazard E. Reeves. Homer W. Clapper
and Harry E. Houghton, aU of New York.
Reeves Industries has its offices at 240
Bates Roads.
C-2
BOXOFFICE :: JanuaiT 4,

. . . Max
. . The
. . Kermit
. . Ida
. . Raul
. . The
.
. .
. . . Annette
left I presents
. . Sarah
. .
. .
CHICAGO
iContinued from page C-H
theatre . . . Jack Clark, president of Allied
Theati^es of Illinois, and members of the
board of directors hosted a Christmas part,\
for indiLstry folk.
Pat Wheeler of the S. B. Greiver booking
organization was on a vacation . . .
Bill Drake is back at liis booking office
following an illness of several weeks .
Moe Dudelson. distributor, went to Washington
to attend the wedding of nephew
Michaf'l Epstein, then spent a week in
New York looking over new product .
The Abby Theatre at Abingdon. 111., has
been taken over by Robert Husel. He also
has the Tazewell in Alton and the Rialto
in Bushnell . Silverman < formerly
I
Rosen has rejoined the AIP staff.
Nat Nathanson, former Allied Artists
manager here who now is assistant general
sales manager in New York, and
wife spent the holidays here with their
daughter and family . Gutierez
has joined Azteca-Clasa Mohme as advertising
manager, reports Louis Hess, manager
. Bryn Mawr closed at 9
Christmas Eve when a file broke out in a
men's store next door. All patrons received
free tickets. The theatre suffered no damage
and reopened Christmas Day.
.
Oscar Brotman, who has approved the
showcase idea, said his sui-vey of the first
test indicates it is very successful. The
Loop Theatre, owned by Brotman and
Leonard Sherman, and eight outlying
"
houses playing "Goodbye Charlie enjoyed
all
excellent business Carne-
gie on the near north side reports "Marriage
Italian Style" is "the biggest blockbuster"
in its history. There were holdouts
for every perfoi-mance. and on Satui'day
a couple hundred people had to be turned
away.
Mrs. Sam Levinsohn is on the job daily
at Chicago Used Chair Mart since the
death of her husband a few weeks ago.
She plans to name a new manager soon
Mazur. salesman for NSS, w'as
back on the job following an automobile
accident. Mui'iel Kahner. secretary to Milton
Peinberg. NSS manager, vacationed in
Texas . Russell. chaiiTnan for
the Variety Club installation dinner Januar>'
18. and Chief Barker Vic Bernstein
ai-e planning surprises for the event. Ii-v
Kupcinet. Chicago Sun Times columnist,
will emcee a program headlining Phyllis
Diller and stars of Happy Medium. A
goumiet dimier will be served at 7 p.m..
preceded by cocktails.
Kermit Russell will host a screening of
"The Model Mm'der Case" in the Universal
screening room on the 6th . . . Dave
Friedman and his wife Carol reported in
a season's greeting that they are settled
in Los Angeles and "love it." Dave has
\/r\ THEATRE
SERVICE
RCA SERVICE COMPANY
1322 So. Wabash Avenue
Chicago 5, Illinois WAbash 2-0679
THEATRE OWNER HONORED: Bell & Howell board chairman Charles H.
Percy I Sam Meyer (center I, owner of the Teatro del Lago Theatre
In the Chicago suburb of Wilmette, a scroll saluting Meyer's role in the betterment
of the motion picture industry, as famed actor Maurice Chevalier adds his
congratulations. The Teatro is soon to be torn down after almost 40 years as a
North Shore landmark. The Teatro bought the first Bell & Howell CinemaScope
lenses to be installed in a commercial motion picture theatre a dozen years ago.
Percy worked as an usher at the Teatro 25 years ago.
completed writing the English narration for
"Ecco." an Italian-made shock spectacle
of the Mondo Cane variety, scheduled for
first release March 7. Dave's offices are
next door to those of Seymour Borde, former
RKO Chicago manager, and brother
of the Chicago agents Al and Max Borde.
Dave said he recently ran into Nate Slott,
foi-mer Chicago exhibitor, who now manages
the Stanley Warner Cinerama in
Hollywood.
L & M Management has added the
State in Freeport. with Larry Ross, who
has been at the Mode in Joliet. as manager.
Walter Ahrens is the new Mode
manager. Bob Bachman, general manager
of L&M. was vacationing in Florida .
Shirley Racussin of the Universal publicity
staff is recuperating from an illness
at the home of a sister in Houston. Tex. .
Universal publicist Ben Katz celebrated
his 59th birthday. Ben and his wife Rene
had to delay a Florida vacation until after
he and Jack Belasco. manager of the
Woods Theatre, launched "Father Goose"
Yudell joined 20th-Fox as
secretary to Sol Gordon. The Gordons
were on a Caribbean cruise.
Paramount is moving to the Mercantile
Bank building at 550 West Jackson Blvd.,
joining 20th-Fox and MGM. A screening
.
room there w^ill be shared by all three distributors
Goldberg, secretary to
Richard Frank, Paramount manager, is
including a stopover in Las Vegas on a
western vacation trip . . . Paramount
publicist Dick Taylor and his wife retui-ned
from a vacation in Mexico City . . . John
Farley and Robert Morello, who recently
foi-med Stage Right Screen Service, refinished
screens and did general stage upgrading
in the Roseland, which will be
operated by Herb Elisburg; also at the Old
Orchard, the Playboy and several Alliance
properties.
Anne Burrell Named
New Totem Manager
From Canadian Edilion
NORTH VANCOUVER, B.C.—Anne Burrell
was appointed manager of the new
Odeon Totem Theatre, which Is being
opened here this week by Odeon Theatres.
The Totem is the remodeled Nova, which
had been dark for some time.
L. E. Snyder Jr. New
Tent 22 Chief Barker
From Southwest Edition
OKLAHOMA CITY—Variety Tent 22 of
Oklahoma has elected the following crew
for the ensuing year; Earl Snyder, J. O.
McKeima and Alex Blue, all of Tulsa;
Fan-is Shanbour, Don Tullius, Harry Mc-
Kenna, Howard Nelson, Bill Turk, Jack
LaMonte and Ed Brinn, all of Oklahoma
City, and Johnny Jones of Shawnee.
After the election, the new crew elected
the following officers; L. E. Snyder jr.
chief barker; Harry E. McKenna, first
assistant; Alex Blue, second assistant; J.
O. McKenna, property master, and Don
Tullius, dough guy.
Much discussion was held regarding the
present Variety Health Center, about which
litigation is pending and more will come
out of this at a later date. Chief Barker
Snyder stated that a deal was in the making
for a tieup with the Holiday Inn, which
is situated near Filmrow, for a meeting
place and for other social activities. It is
hoped that this wiU be worked out shortly
after the first of the year. Former members
and those wanting to join the organization
are urged to mail in their dues as
quickly as possible as the new crew Is
anxious to get the ball rolling and to revitalize
Variety in the Oklahoma City exchange
area.
"Cabriola" will be made in Madrid in association
with a Spanish company for
Columbia.
January 4, 1965 C-3

. .
. . The
film
cutting
ST.
U
LOUIS
S. Senator and MITO board member Edward
V. and Mi's. Long, Brookhill
Fai-m, Clarksville, announced the engagement
of their daughter Ann Garner to Lt.
ij. g.) PYank H. Miller, of Kansas City,
who is now stationed in Honolulu but soon
will be transferred to the Newport, R.I.,
School of Military Justice. The wedding is
planned for June 5. Miss Long attended
the University of Missoui-i. George Washington
University in Washington, and will
receive a BA degi-ee in government from
the University of Texas this month. Following
her marriage she plans to study for
a Master's degree.
St. Louis WOMtPIs earned the plaudits
of the Muscular Dystrophy Foundation for
handling distribution of 36 film trailers to
motion pictm-e houses in the greater St.
Louis area. The trailers plug the March
Against Dystrophy campaign for funds for
the patient care and research progi-ams.
A continuing project of the St. Louis
WOMPIs is their participation in the volunteer
program at St. Louis ChOdi-en's
Hospital by sei-vice in the coffee shop.
Donna Wiesler, Allied Artists, edits the
WOMPI Bulletin, a newsy sheet filled with
WOMPI facts, figures and fun notes, and
an occasional featui-e in original verse.
Tom David, Farmington, Mo., frequent
guest of Frank Plumlee at MTTO functions,
has been named director of revenue for
Missouri by Gov. Warren Hearnes .
USMC Cpl. Prank E. Plumlee, son of MITO
president Plumlee, spent his holiday leave
back in the theatre business with his father.
He left on the 5th to retui-n to his
base in Hawaii. Frank keeps informed
about industry developments by having
BoxoFFicE delivered to him in the islands.
Construction is moving along ahead of
schedule on the Variety Club Children's
World at Our Lady of Grace Child Center.
Main water lines are in, foundations have
been completed, floors poui-ed, and bricklayers
have started the outer walls of the
two residence buildings and treatment unit
for disturbed children which will provide
in-patient care for 18 boys. Variety Tent
4 has pledged a minimum of $55,000 annually
to operate and maintain "Children's
World." The buildings are scheduled for
occupancy by summer . initial Variety
meeting of the year will be a joint
luncheon of Tent 4 and Women's Variety
Club at the Cheshire Inn on Clayton road
on the 13th.
Joe Simpkins has been re-elected cliief
barker of St. Louis Variety Tent 4. Edwin
Dorsey is first assistant; Harry Wald, second
assistant; Milton Mandel, dough guy;
Alvin Wolff, property master, with Joe
Ansell, Ralph Friedman, Chris Christen,
Lou Jablonow, Allen Molasky and Phil
Kopitsky elected to membership on the
board.
Genie, wife of Howard Harris, manager
of Arthur Enterprises' Gravois Theatre,
recovered from an illness in time to be
home for Chi'istmas and enjoy a visit from
her sister Ruth, who traveled from Los
Angeles for a hometown holiday . . James
.
"Bud" Crane, manager of Arthur Enterprises'
Shenandoah Theatre, was at Bethesda
General Hospital, recovering from an
illness suffered just before Christmas . . .
The SRO sign was out at the Gravois Theatre.
A prospective patron walked away
twice when advised by the cashier that
there was "standing room only." Finally, on
his third trip to the boxoffice, the puzzled
patron wanted to know, "What happened
to the seats you used to have here?"
Dual-Hall Cinema Is
Opened in St. Louis
ST. LOUIS—Following a preview benefit
on the 20th, the new Sunset Hills
Cinema in the Korvette Shopping Center
at Lindbergh and Highway 66 was formerly
opened Christmas Day by General
Cinema Corp.
The dual auditorium theatre will be
managed by Lou Marcks, long experienced
in exhibition.
The attraction for the benefit showing
was "Goldfinger." Proceeds went to the
Vianney High School athletic fund.
Lisa Drake, TV personality and a former
Miss Missom-i, wielded the scissors In
the ribbon < ) ceremony. Howard
Spies of the Boston home office of General
Cinema hosted the opening festivities,
attended by civic leaders. H. E. Mc-
Manus is division manager here for General
Cinema.
Arthm- Enterprises reopened its Sandy
Oak Theatre in suburban Clayton on
Chi-istmas Day following extensive modernization,
which included new de luxe seating,
carpeting, a new lobby with an art
gallery, a new boxoffice, a larger widescreen
and new booth equipment.
Translation for Paleface:
"Don't waste time with old-fashioned
way sending message. BEST way to
SELL used equipment, find HELP, SELL
or BUY theatres, is with
BOXOFFICE CLEARING HOUSE
You get year - round service."
RATES: 20c per word, minimum $2.00, cosh with copy. Four consecutive insertions for price of three
BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo.
Please insert the following ad times in the CLEARING HOUSE
Classification
Enclosed is cheek or money order for $ (Blind ods 12< extra)
C-4 BOXOFFICE :: January 4, 1965

. . The
. . Audrey
MIAMI
The South Florida chapter of the National
Hemophilia Poundation is sponsoring
the southern premiere of Walt Disney's
"Mary Poppins" at the Coral Theatre January
14. Scats are selling for $10 each.
The film was a walkaway winner of the
BoxoFFicE poll for the best film of the
month. Funds from the sponsorship are
to be used to support the Hemophilia
Clinic at Jackson Memorial Hospital. Premiere
activities at the theatre are to be
preceded by a motorcade of mayors from
the Dade County courthouse to the theatre
in Coral Gables.
Here's a switch—an Italian movie was
being filmed in Florida. Sancro Films of
Rome had actors and a crew at Howard
Johnson's Motor Lodge several days for
shooting scenes of "The American Wife,"
with Ugo Tognazzi as the male lead opposite
Juliet Prowse. E. G. Polidaro is the
director and the pictm-e is being shot in
various cities with Howard Johnson Lodges
cooperating.
long.
Twenty-five costumes from "Goodbye
Charlie" were flown here to be auctioned
over radio station WQAM, proceeds going
to the Variety Childi-en's Hospital. The
film itself premiered at Wometco theatres
on Christmas after a special benefit December
23 at the Carib Theatre for the
Women's American CRT . Hepbui-n's
original "My Fair Lady" costumes,
designed by Beaton's, were on display in
the Miami area several days preceding
the Orange Bowl and in various events
connected with the New Year's activities.
2 Mississippi Drive-Ins
Buy Circle R Heaters
MEMPHIS—Two drive-ins in the Memphis
trade territoi-y have installed Circle
R heaters for year-around operation.
The Eupora Drive-In, Eupora. Miss., and
the Chief Drive-In at Cleveland, Miss., are
now equipped with Circle R heaters which
were puixhased from National Theatre
Supply Co. in Memphis.
'Lady' in Honolulu on Xmas
From Western Edition
HOLLYWOOD—Max Bercutt, Warner
Bros, .studio publicity director, went to
Hawaii to set up the premiere of "My Pair
Lady" at the Cinerama Theatre in Honolulu
on Christmas Day.
Savannah Lucas Observes
Anniversary of Opening
SAVANNAH, GA.—The show must go
on.
When the 1,365-seat Lucas Theatre
opened its doors to the public 43 years ago
'December 26. 1921 1, there were no seats,
no carpets, no decorations and no front
doors.
Built by the late Arthur Lucas, who had
as his silent partner Paramount Pictures,
advertising had announced the December
26 opening and the new owner was determined
the show would go on as scheduled.
Robert Hardee, present projectionist at
the Lucas and who was also employed there
at the opening, recalled that canvas was
hung across the front doors, and portable
seats were borrowed from funeral homes.
The opening night audience was mostly
invited, with a scattering of paid patrons.
It was one of the area's first de luxe
theatres and despite the lack of seats and
decoratioris, it was a thrilling event for
the people of Savannah.
This December 26, the Lucas management
celebrated the anniversary of the
opening by admitting free all persons 43
years of age. A driver's license or some
simple proof of age was all the 43-year-olds
needed as a pass for the day.
The City Beat column of the Savannah
Morning News gave the anniversary a
It looks as though Ivan Tors' "Aromid
the World Under the Sea" will start shooting
in February, with the Tors-MGM studio
in North Dade County due for some
of its production. The bulk of the movie,
however, will be made in ports all over the
world.
paragraph.
Harry Botwick of Florida State Theatres
has employed publicist Tom Jeffercasting-Paramount
Theatres and operated
The Lucas is owned by American Broadson
to get "The Greatest Story Ever Told" by Wilby-Kincey Service Corp. of Atlanta.
The big picture opens at the Sheridan It is now the oldest original theatre building
in the city.
Theatre, Miami Beach, the third week
in February . Concord Theatre.
11301 Bird Rd., is serving indefinitely
as St. Kevin's Roman Catholic Mission
No More Nudies Can
each Sunday
Open
morning for two masses. The
remainder of the week the theatre shows Under Miami Ordinance
motion pictures. Now a part of St. Brendan's
Church, the new mission is expected
MIAMI—The city of Miami has taken
steps to see that no nudie movies are allowed
to open after discovering how to become an independent parish before
difficult
it is to close a nudie movie in the
downtown area.
A new ordinance authorizes the city to
refuse to issue a license for a motion pictui'e
theatre which plans to show "obscene,
lewd, lascivious, indecent or filthy"
films. And the city now can refuse to renew
an old license for houses which have
been exhibiting such films.
The ordinance amends another recently
passed one which called for revocation
of licenses of offending theatres. Under
the earlier ordinance, the city twice lost
in efforts to close the Dixie Theatre. 222
Northeast First Ave.
The city is under circuit com-t injunction
not to close the Dixie for failing to
renew the occupational license that expired
September 30. Under the old ordinance,
the theatre would have to hold a
license before it could be taken away.
City judge Carlos B. Fernandez quashed
charges that the theatre had been operating
without a license. Fernandez held that
the city had been unable to prove who the
owner and operator were.
When the city pounced on the Dixie November
25. Leroy Griffith was identified
as the operator and Charles W. Aldrich
as the owner. Their "Who, me?" defense
got the Dixie off the hook before Judge
Fernandez and at last check the theatre
was still showing "My Bare Lady" and
"Around the World With Nothing On."
Cecil F. Davis Named
NTS Atlanta Manager
ATLANTA ~ AiJpoinlment, of Cecil F.
Davis jr. as manager of the Atlanta branch
of National Theatre Supply Co. has been
announced by R. L. Bostick, NTS vicepresident.
Davis received his education at
the Southern Technical Institute and
Georgia College and had served as assistant
manager in the Atlanta branch
several years.
To assist Davis, the company has transferred
Dennis P. Merton from the St. Louis
branch. Merton is a graduate of the
Georgia Institute of Technology. He has
been employed in the National Theatre
Supply branches in Memphis and St. Louis
for six
years.
Embassy Pictures' "Casanova— '70,"
after shooting on location in Paris, has
moved to Milan and will then go to Naples
to continue filming.
'off-nights".
Write today for complete
details.
WAHOO is
Ihe
boxoffice attraction
increase business on your
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or car capacity.
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BOXOFFICE January 4, 1965 SE-1

—
——
. . The
. . Orris
. . Florida
. . FST's
. . From
. . R.
. . The
—
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SEATING CO.
100 TAYLOR STREET, NASHVILLE, TENN.
Phone: Chapel 2-2561
Thorough Study Urgeci
On Car-Wash Facilities
From Mideast Edition
COLUMBUS — Second thoughts about
the financial feasibility of installing 25-
cent car wash facilities at drive-ins were
expressed by Ken Prickett, executive secretary
of Independent Theatre Owners of
Ohio, in a bulletin to Ohio exhibitors.
"We have done considerable checking,"
said Prickett, "and as a result of our investigation
we found that car washes may
not be a particularly attractive venture.
"Oui- information is that the cost per
bay is $4,200. Most of the installations
ai-e foui-, six or eight bays. Based on 90
days of operation, the operators have
come to the conclusion that they will be
lucky to pay out in eight years from cash
flow after income tax, but before payment
of interest. This presents a considerably
different picture to us and we suggest a
very thorough study by any of oui- members
prior to engaging in this type of
venture."
New Products Cheer
Memphis Exhibitors
MEMPHIS—Two Christmas openings
appeared to be headed for new records in
attendance. Malco reported that the United
Artists' "Goldfinger," dm'ing its first three
days "was breaking records." The Crosstown,
after two days with Warner Bros.'
"My Fair Lady," said business "is terrific
and getting better." For the full week no
first runs broke average.
(Average Is 100)
Crosstown My Foir Lady (WB), opened Christmas Day.
Guild Mondo Cane (Times); Purple Noon (Times),
3rd wk 100
Malco— Roustabout (Para), 4th wk 100
Palace Curse of Fronkenstein (SR); The Horror
of Drocula (SR), reissues 90
Paramount— Send Me No Flowers (Univ), 5th wk. 100
State Pajama Party (AlP), 4th wk 100
Warner The Brain (SR); The Block Torment
(Governor) 90
Loew's Akron to Continue
Operation Till February
From Mideast Edition
AKRON—Loew's Theatre downtown will
continue in operation until February 1,
despite reports that it would close late in
December. Karam Joseph, owner of the
building, said operator Mark Essick had
decided to operate the 3,000-seat theatre
for a little longer. Essick, who has booked
"Goldfinger" for the theatre after Christmas,
declined to confirm or deny reports
that the house would close. However, Joseph
said he had already obtained bids
from a Cleveland wrecking firm to raze
the building, and was planning to erect
an office building on the site.
North Flint Airer Site
To Become Shop Center
From Mideast Edition
MEMPHIS
Two shopping center first nms, the Crosstown
and Plaza, reopened in time for
big Christmas business. Both had been
closed for a week to install new seats,
which might be considered as Chi-istmas
presents for theii- patrons. The Crosstown
opened December 25 with "My Fair
Lady," while the Plaza opening came on
December 23 with "Emil and the Detectives."
Elvis Presley, Memphis movie star, spent
the holidays at his Graceland mansion
home in Memphis. He remained inside the
walled-in grounds most of the daylight
hom-s but took large groups of friends to
movies of their choice around midnight
chartering the theatre e£ich time for the
private party.
John Twiehous, Skylark Drive-In,
Clarksdale, and Leon Rountree, Holly,
Holly Springs, were among visiting Mississippi
exhibitors . Tennessee
came W. F. Ruffin jr., Ruffin Amusement
Co., Covington; Louise Mask, Luez, Bolivar;
Hays Redmon, Strand, Millington, and
Mr. and Mrs. Howard Nicholson, 51 Drive-
In, Millington . Collins, Capitol,
Paragould; John Staples, Carolyn, Piggott;
Marjorie Malin and Mrs. Lura Malin
were on the Row from Arkansas.
Theatre closings: Auto Vue at Maiden,
Mo.; 78 Drive-In, Tupelo, Miss., and Benoit
Theatre, Benoit, Miss. . X. Williams,
owner, closed the Lyric Theatre, Oxford,
Miss., from December 19 to January 3.
JACKSONVILLE
The grand opening of Herman B. Meiselman's
new Royal Palm, a 900-seat indoorer
at Atlantic Beach, featui-ed "The
Disorderly Orderly" while the same attraction
went into its second week of
playing time at Meiselman's Town and
Country and the Cedar Hill in Jackson-
.
Kent Theatres also provided
ville . . .
Duval County (Jacksonville) with a grand
opening at Christmastime when the fii-st
subrun of "Roustabout" went on the marquee
of the new Neptmie Theatre at Neptune
Beach State Theatres'
San Marco Art had the only adult film for
.
.
the holidays, the British-made "The Pumpkin
Eater" big downtown Florida
had a splashy opening with "Goldfinger"
to please the James Bond fans,
who seem to grow more numerous each
day best offering for the family
trade became "Emil and the Detectives" at
FST's suburban Edgewood and the yule
prize for adult comedy lovers was "Goodbye
Charlie" at FST's Center, also downtown.
all
.
Closed for Christmas Eve were Carlton
DETROIT—Flint is losing its second J. Carter's Ribault and Air Base drive-ins
major drive-in in less than two years with and Mam-ice Magnun's Lake Shore Theatre
demolition of the 646-car North Flint
Drive-In. operated by Flint View Corp., over
. . Christmas
Filmrow
parties
beginning
blossomed
with December
subsidiary of Jerry Shinbach's Monarch 15 when WOMPI members held an early
a
Theatres of Chicago. The site will be used celebration at the Corral Restam-ant in
for constniction of a large shopping center. order to free themselves for the work and
Last year the Dort Drive-In was torn joy of providing other Christmas parties
down and replaced by a more modern New for underprivileged groups . FST
Dort Drive-In at another site, but no booking department entertained distribution
plans for replacement of the North Flint
are reported.
bookers at a gala party in the Mo-
Pictm-e Charity Club the evening
tion
BOXOFFICE :: January 4,

. . . Philomena
. . Preston
. . Shirley
. . Jimmy
. .
. . Gilbert
. . The
. . Barry,
. . Tom
. .
are
. . Molly
. . Jerry
. . Gene
December 18 . . . Walt Meier, manager
of the Florida, adorned the of
theatre
lobby with a lofty and richly decorated
tree which was viewed with appreciation
by thousands of the Florida's patrons . . .
Marty Shearn. manager of the Center,
rested at home for a few days followins
minor surgery at St. Vincent's Hospital
"Phil" Eckert. Columbia
booker, was kept from her duties briefly by
an infected tooth.
Jimmy Biddle. one of Florida's bestknown
exhibitors, is back in the saddle
again at the Fay Theatre. Jasper, after
acquiring it from Marvin Skinner, a local
independent booker . . . J. D. and Dotty
Williams have shuttered their Alachua
Theatre at Alachua . Gordon
retm-ned to the Warner Bros, office after
enjoying a vacation trip to Nassau.
Man'in Schubert, Columbia booker, vacationed
at home over the holidays .
Also off for a few days of vacation were
W. A. "Bill" McCluie. Universal manager,
who went to the Carolinas. and Ed Bledsoe. show business .
Universal salesman . Dinkins,
formerly of Charlotte, has joined the local
staff of Dominant Pictures in the Florida
Theatre Building . Henn, Pompano
Beach exhibitor, called along Filmrow
before Christmas.
all other awards if, in that year, it qualifies."
I>adline for foreign language film
award entries is January 4, with preliminary
screenings scheduled to start
that month.
later
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ROYL SALES CO.
1112 W. Platte St. Tempo
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NEW ORLEANS
^A^illium K. Arnold, who has been manager
of the Saenger Orleans Theatre
in Shreveport since October, has been
promoted by Paramount G\Uf to house
manager of the Saenger here under Walt
Guarino. Arnold's career started in Shreveport
when Paramount Gulf was Paramount
h'ichard, and he has served as manager
ui Monriie and Alexandria, and for a time
was with Fred T. McLendon Theatres in
Ardmore. Ala, He ahso was in distribution
with Hallmark Productions of Hollywood
and Alexander Film Co. He succeeds Charley
Hopkins, transferred to the Paramount
m Gulfport.
The Joy offered a Tammy bill during
the prc-Christmas season. "Tammy and
the Bachelor," starring Debbie Reynolds,
and "Tammy Tell Me True," starring
Sandra Dee. Besides shopping, several abrupt
changes in the weather hui't the'
Fox near Elysian
Fields avenue and the Gentilly highway
was closed for redecorating and some remodeling.
It reopened on Christmas Day.
The operation is owned by Mrs. Billy
Wright. Prank Lais and wife and Louis
Dugas.
Academy Foreign Film momit Gulf, was home recuperating after
Bill Bicknel, district manager for Para-
surgery . Romer and wife are
Award Rule Clarified
again personally operating their Gil Theatre
in Lafayette after an absence of
Frcm Western Edition
HOIXYWOOD — An addition to the
several years ... A new Boxoffice subscriber
is Joe Seiferth, ad-promotion di-
Academy awards rules has been approved
by the board of governors which describes
rector for Don Kay Enterprises, catering
how a film might qualify for the foreign
language film award one year and be
manager for the Playboy Club and publicity
director for Variety Tent 45.
eligible for awards consideration in other
categories in a subsequent year. The addition
reads:
Sid Noel, the ex-New Orleans actor who
became Norgus the Magnificent in public
appearances and in a motion picture 'produced
"If a film entered for the foreign
language film award is first released commercially
by E. T. Calongne and Jules Sevin).
in the Los Angeles area for a rode in the Thanksgiving Day parade in
period of seven consecutive days dm-ing Detroit, friends here report. He now follows
the roadshow route . Griffin
the awards year, then it shall be eligible
for awards consideration in all other categories,
of the State Item recommends "The Outrage"
as a movie that must be seen from
providing it has English subtitles.
the beginning son of Jules
"If. however, a foreign language film
is not exhibited in the Los Angeles area Sevin. owner of the Bell and Gallo theatres
and a during the year in which it is an entry
French Quarter restaurant,
for the foreign language award competition
was married late in November. Soon (Jan-
it may, in another year, compete for uary 301 he will be a member of the
wedding
party at the marriage of Jay, another
Sevin son.
The boxoffice of the Joy Theatre was
closed at 7:45 on the eve of December 16
to prepare the lobby for the staff Chilstmas
party attended by L. C. Montgomery,
senior and junior, and their wives. Amos
Lae. assistant manager, again acted as
Santa Claus. There were candies, nuts, and
food from tui-key to salad, and refreshments
from pop to eggnog for the staf-
fers, their wives, families and friends
"Top Secret Invasion" was presented at
seven neighborhood theatres and two
drive-ins after a trip-hammer campaign.
In town prior to Christmas were Charles
Bazzell, Baton Rouge; Lloyd Royal jr. of
Meridian. Hank Jackson of Hattiesbm-g.
Ed Russell of Gramercy, Preacher Crossley
of Laurel. Miss.. Piank DeGraauw of Abbeville
and N. Comeaux of Breau Bridge,
who was greeted after a long absence . . .
J. E. Adams closed his Dixie Drive-In at
Cokmibia. Miss.. December 26.
Donnie Franklin closed the Joy in Ringgold
December 26 with no plans to recix'n
. . . Milton White, retired Filmrow
staffer, spent the holidays in El Paso
with his son and family. From there, he
was to go on to California to be with his
daushter and family. He'll return home in
the spring . Kennedy, manager
ai, 20th-Fox, and wife report the wedding
of their son Rip recently at Bay St. Louis.
.
Bob Corbit. Paramount Gulf, ad-publicity
director, spent Christmas in Birmingham
with homefolk and friends Barnette,
Joy Theatres executive secretary,
her husband Jim and daughter Carol spent
:i week in New York City during the holidays
. Jordan, drive-in manager
for Gulf States at Mobile, was ill .several
days. Gulf States has taken over operation
of the 67 Drive-In at Texarkana from
Ray Allen.
Starring with explorer Jacques-Yves
Cousteau in Columbia's "World Without
"
Sun a team of "Oceanauts," a diving
saucer named Denise and fantastic creatures
of the deep.
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January 4, 1965 SE-3

I
. . . The
ATLANTA
\X7illiain Bradford Huie, an Alabaman
who has written 16 books, was here
to promote interest in "The Americanization
of Emily," one of his four- books made
into movies. Huie is very happy with this
pictm-e. He says they finally turned one
of his books into a movie that he likes.
He was accompanied by Tom Baldridge
of MGM.
Filmrow had its share of Christmas
parties, including one at Camilla Gardens
for Theatre Service Co. employes and the
Buena Vista party at the Variety Club,
both held the night of December 18 . . .
More than 100 WOMPIs and their friends
attended the WOMPI Christmas party at
the Variety Club December 11. Mrs. Tillie
Shapiro was chairman of the committee,
ably assisted by Polly Puckett, Louise
Bramblett, Marcelle Kohn, Jean Mullis,
Juanita Elwell and Nell Middleton. After
the delicious dinner, guests were entertained
by a musical trio consisting of Mike
Miller, Sandra Whitley and Louis Bailey,
pianist. Jean Mullis, foi-mer president of
WOMPI International and also of the
local WOMPI chapter, won a prize for the
best letter on "What WOMPI Means to
Me." Gfits on the Christmas tree at the
party were taken to the girls at the
Georgia Ti-aining School.
Filmrow was saddened over the death
of Oscar J. Howell sr., president and owner
of the Capitol City Supply Co. Howell was
a native of Decatur, Ala., and organized
his motion picture dealership in 1939. He
was associated with the movie industry
all of his life. He is smwlved by his wife.
the former Lovie Graves and two sons,
O. J. jr. and Don.
WOMPI welcomed three new members in
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December: Bernice Fricks of Don Kay
Enterprises, Paye Harrell of Wil-Kin and
Sara Wingo of National Screen Service
... A special sui'prise at the WOMPI
Christmas party was the presence of Lois
Cone and her husband Dr. Mack Cone.
Upon their i-etirement. they moved to South
Georgia, where they are enjoying life on
the farm. Lois also attended the WOMPI
board meeting the following day ... In
recognition of her eight years of service
as director of the recreational swimming
program WOMPI Louise Bramblett of Wil-
Kin was presented with a certificate of appreciation
by the Easter Seal Society.
Mr. and Mrs. Abe Lewis announced the
marriage of their daughter Freda Carol
to Stephen L. Davis November 28. Freda
is employed by Avery Lable Co. as executive
secretary to the district manager.
Davis was born in upstate New York where
his parents, Sam and Ida Davis, operated
the Phoenicia, Woodstock and Onteora
theatres in Fleischmanns. Now in distribution
with his family, Davis plans to reside
here in Atlanta, where he is an officer of
Independent Film Distributors, serving 11
southern states.
CHARLOTTE
Movelist Betty Smith, who lives and writes
in Chapel Hill, N.C., di'ove to Charlotte
for a private viewing of MGM's "Joy
in the Morning," the movie based on her
1963 novel of the same name. Mrs. Smith
was pleased with the movie and her comments
were: "The transition from book
to movie was particularly good, and they
used some of the dialog, which pleased me
a lot." The filmmakers left out nothing important,
she added.
:bookimg service^^'
221 S. Church St.. ChorioHe, N. C.
her sister and family — John and Jean
Cagle and their children Lynn and Leigh
many friends in the Carolinas of
E. C. DeBerry, Paramount division manager,
will be happy to know that he is being
transferred from New York to Atlanta
. . . Polly Morris of Paramount spent
her Christmas vacation at home.
Joe Bishop, American Astor, and his
family are in Florida on a two-week vacation
which began December 23. Most
of their time is being spent with Joe's
brother Bmtis and liis wife at Fort Lauderdale
and other relatives and friends . . .
Mattie Lou Harris of American Astor is
back at her desk after being ill with bronchial
pneumonia.
The WOMPI December meeting was
held at Delmonico's Restaurant, with
members from 20th-Fox and Buena Vista
in charge of the program. Doris Dillon,
assisted by Ruth Svoboda, served as coordinator.
Tables were decorated with holly
and red candles; favors were door knob
covers made of red felt and decoi-ated
with sequins, red ribbons and bells, all made
by the committee. The centerpiece was
an arrangement of greenery covered with
snow, with Santa on a sleigh di'awn by
reindeer, made by Doris Dillon. The centerpiece
was given for a door prize and was
won by Viola Wister. Al Leopold from the
Plaza Presbyterian Church was the speaker.
The WOMPI Christmas project was providing
food, clothing and toys to two families
whose names were fm'nished by the
welfare department. Myrtle Parker, service
chairman, reported a total of 213 hours
were given by members for services dui--
ing November.
An Eiffel Tower Will Be
Constructed at Expo '67
Fr'm Canadian Edition
MONTREAL—A $20,000,000 prestressed
concrete tower, rising 1,066 feet Into the sky
—66 feet higher than the Eiffel Towerwill
be built jointly by this city and the
the theatre's staff . . .
Charlotte News amusement editor Emery
Wister has his own theatre seat in city of Paris, France, for the World Fair of
the new Park Terrace Theatre, a plaque 1967. The streamlined base will be in the
dedicating it to him having been put on St. Lawrence River.
the chair recently by R. T. Baldwin of According to present plans the tower,
Mrs. Amanda Rattaree.
which is intended to pay for itself, would
mother of Mary Buckley of Ameri-
handle about 4,000,000 visitors during the
can Astor. is recuperating in the hospital
following sm-gery . . . Happy birthday to
six-month Expo '67 season.
several means of transportation
There will be
facilities
Shirley Williamson and James Craig, both
of American Astor.
to the top of the tower.
will be about 100 feet above
The main floor
water level.
In front of the tower there will be a 400-
WOMPI Betty Beatty, MGM, and family foot wide cantilever with rows of luminous
spent Chi'istmas week in Birmingham with fountains in an area measuring 700 by
1,000 feet.
When visitors reach the top of the pavilion,
either by one of the eight to ten
elevators, or by escalators, they will find a
5.000-square-foot observation platform.
The noted Italian author Alberto Moravia,
whose novel, "Contempt." has been
filmed for Embassy release, is also a film
critic for the Italian magazine "L'Espresso."
Georgia— Rhodes Sound & Projection Service, Savannah—ADams
3 8788
North Corolina—Standard Theotre Supply, 215 E. Washington St.,
Greensboro, N.C.—BRoadway 2-6165
Standard Theatre Supply, 1624 W. Independence
Blvd., Charlotte, N.C — FRonklin 5-6008
SE-4 BOXOFFICE :: January 4, 1965

. . . KELP
. . This
. . We
. . . Vandals
. . . The
. . Joan
EI Paso's Northgate
To Include Theatre
EL PASO—A $200,000 theatre seating
approximately 1,000 persons, to be operated
by "one of the country's largest
amusement chains," will be constructed in
the Northgate Shopping Center, it was
announced here by J. Ted Cottle, leasing
agency for the center.
Plans call for the theatre to be of the
most modern in design and utilizing the
finest, up-to-date equipment available, he
said. Plush seating on an inclined floor,
with chairs staggered to permit a full view
of the widescreen. and ample space between
rows for patrons to pass with ease
will be featured. Anaong other features
will be sound and projection to handle 70
and 35mm film widths: air conditioning
thermostatically controlled throughout the
auditorium for all-year comfort.
Tlie Northgate Shopping Center will encompass
more than 200.000 square feet of
retail area with 31 establishments. Parking
will accommodate more than 2,500 cars.
ConstiTJction is to begin early in 1965.
EL PASO
righty members of a film crew were marooned
in the snowbound Sien-a Madre
mountains in Tarahmnara Indian country
of Chihuahua state, it was reported in
Mexico City. Motion picture company officials
said they had been in radio communication
with the company on location,
which previously had reported heavy rains
and snow several days. Visibility was almost
nil in the i-ugged mountain area, and
food—a normal supply for two days remaining—was
being rationed. Among
those in the group, 415 miles by highway
from Chihuahua City, were director Luis
Alcoriz, producer Angelica Ortiz, engineer
Jose Carles, camerman Rosalio Solano,
actor Jaime Fernandez, Aurora Clavel,
Eric del Castillo, Bertha Castillo, Alvaro
Ortiz and Alfonso Mejia, studio sources
said.
A near-capacity throng of orphans attended
the annual cart-oon Christmas party
at the Plaza Theatre on Tuesday before
Christmas, sponsored by the Rotai-y Club
radio and television joined the
Capri Theatre in staging a canned foods
show there before Christmas . . . George
Sorensen, aide to Interstate's Bill Mitchell,
Dallas, was making his regular rounds during
Christmas week . hear from Bill
Chambers, Interstate Plaza manager, that
his father is coming along satisfactorily.
Ill for a lengthy time, he is now recuperating
. BoxoFncE correspondent Is
stOl awaiting a copy of the 1985 calendar
from Modern Sales & Service Co., Dallas!
James H. "Harpo" Davis, sound and projection
engineer, promised him a copy a
few days ago.
And here's wishing all a truly Happy and
Prosperous New Year! This space will be
vacant for a few weeks. Our annual vacation
from the booth at the Fine Arts
begins on December 30th. Old friends in
Tulsa and Cleveland will be a welcome
sight, and an ailing mother in West Virginia
will be cheered by our homecoming.
From Mexico City—Contracts for Fiench
motion picture actors who will make a film
here beginning in January, were registered
December 16 with the National Ass'n of
Actors. Tlie cast includes Brigitte Bardot,
Paulette DuBost, Leopoldo Bendani, Jeanne
Moreau and Gregor Rezzori. The film of
"Viva Maria," in color, is expected to require
at least four months. That is the target
date set by director Louise Malle.
. . .
The Marcos B. Armijo VFW post sponsored
a program of cartoons, comedies and
a feature on December 19 at the Colon Theatre.
The annual event was to raise canned
goods for distribution to needy families on
Christmas Eve. The Colon is owned and
Employes
operated by Delmo M. Pearce
of Texaco, Inc., local refinei-y,
hosted over 300 youngsters at the Fine
Arts Theatre at 9 a.m. on the 19th. The
program is held each year. No admission
of any kind is charged, but hundreds of
dollars in toys and Christmas presents are
given away. Theatre manager Bernard
Kreil booked in three color cartoons and
a feature for the event.
Dual Screen Cinema
Bows in San Antonio
SAN ANTONIO—The fu-st
new theatre
constmcted here in 16 years, the dual auditorium
Cinema, was opened on Christmas
Day by General Cinema Corp.
Cinema I, seating 1,000, featm-ed "The
Pleasure Seekers" instead of "John Goldfarb.
Please Come Home" pulled in compliance
with a New York court injunction.
Cinema 2 presented "The Disorderly Orderly."
It seats 600.
Each auditorium is served by a common
lobby with two boxoffices.
H. P. Palmer, regional manager for General
Cinema, headed the opening festivity.
Ted Waggoner is the manager, with Joe
Wilson the
HOUSTON
Jack Zilker is negotiating with actor Chill
Wills to play the lead in a documentary
film to be made iii the new studio complex
operated by Zilker ... "A Shooting in
Town," a docimientary film sponsored by
the University of Houstoii's department of
conmimiication arts, has been contracted
by the U.S. Information Agency's motion
pictui-e service for worldwide distribution.
The documentary, produced simultaneously
with the Wharton, Tex., location shooting
on "Highway," Pakula-Mulligan production
for Columbia Pictures release, depicts
the effect on a small American community
by a Hollywood motion picture troupe at
work.
Sal Mineo and Patrick Wayne were in
town prior to the opening of "Cheyenne
Autumn" at the Windsor Cinerama. The
Latonka Dancers, consisting of 23 girls
and 16 boys, devoted to learning and perpetuating
American Indian tribal dances
and folklore appeared in an exhibition of
authentic Indian dances in front of the
theatre on December 22.
Ray Stricklyn, the Houston motion picture
actor, underwent an appendectomy in
Hollywood. He is starting on a new picture
following his recovery, a role in "Within
Yourself." Stricklyn flew home for the
Christmas holidays . Neel. Miss
Texas World, who appeared in "Pajama
Party," was a guest at the Wai-wick Club
second Electronovision Teen Age
Music International show was at the Majestic
the week after Chi-istmas . . . The
sale of Interstate Theatre books of coupons
reached an alltime high.
^^smA\w//A6^
SAN ANTONIO =
with
I
SCREENS
g 2
Now! - The Only ^Z
H number of local theatres, as is their
annual custom, closed on Christmas ^ ANTI-STATIC SCREEN
^
Eve so staffs could be with their families
are breaking the neon tubing
and the attraction boards on the outside of
the Kelly Drive-In, operated by Gulf State
Theatres. The ozoner is closed for the
season.
Lynn Krueger, manager of the Majestic,
booked a special attraction for the teenagers
at special morning matinees December
28-31, Electronovision version of
a rock and roll show by Teen Age Music
International, which was recently presented
on the stage of the Santa Monica Auditorium.
All seats, unreserved, were sold
at $1.
A plush apartment, rent free with all
bills paid, plus $100 was awarded the winner
in a contest conducted by the Express
Publishing Co., the French Quarter apartments
and the Woodlawn Theatre for "AVhy
Bother to Knock." A key was made by a
local locksmith and sealed and deposited
in a vault at a local bank. Contestants
were invited to submit drawings of keys.
To the person whose key most closely resembled
the real key was awarded first
prize.
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BOXOFFICE January 4, 1965 SW-1

I
OKLAHOMA CITY
Tt was sad to see what is left of the Warner
Theatre on west Sheridan avenue
(200 block I. The once-imposing stnactm-e is
being demolished to make room for a
your complete
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Be sure to give seating
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HOLLYWOOD AMUSEMENT CO.
3750 Oakton St. • Skokle, tlllnott
parking lot to make room for the everincreasing
horde of cars. Still standing
when we drove by was the stage and fly
loft. The theatre was the Overholtzer
when constructed in 1905. became the Orpheum
when vaudeville was at its height,
then was named the Warner when Warner
Bros, took over and started motion pictures.
The old building made one last
bid for a final audience—fire broke out
in the debris and attacked the sections
still standing. And this was one case in
which the fire chief could not give an
estimate of the damage! The fii-emen
probably would have let the blaze bm-n
itself out if it were not for the threat to
adjacent buildings. The back parts of
the Cooper Theatre on Robinson avenue
and the Midwest on Harvey stand just
across the alley from the Warner wreckage.
The injunction granted against the showing
of "John Goldfarb. Please Come
Home" was given big newspaper space
here, but one theatre is going ahead with
plans to show it this month. Parris Shanbour,
general manager of the company
operating the Towner and Plaza theatres
and the Hillcrest Drive-In, said the film
would open January 22 at the Tower, unless
he receives word to the contrary from
20th-Pox.
In Hollis recently, we were talking to
Raymond Patton, who operates the La
Vista Theatre and the Hollis Drive-In
there, when we heard a siren coming up
the main street in front of the theatre.
Patton jiunped up and shot out the door,
thinking it was a fire alarm, but it was
only an Anny transport group moving
through the town. Patton is the Hollis
fire chief. He has been on the fire department
there for a dozen years and has
been its chief for the last 12 months. He
reported he had two serious fires, recently,
one at a lumber yard, which did a great
deal of damage, but it was brought under
control after a few hours. The other was
at a fai'm house a short way out in the
country, but the firemen got there too late
to do much good. Patton is on call 24
hoiu-s every day.
In town during the holiday season were
Dewey and Sue Gibbs and Mr. and Mrs.
George Friedel. Sue and Dewey now live
near Woodville, Miss., where they moved
when he retired from the Columbia office
here. Mr. and Mrs. Friedel live in Jacksonville,
Fla., where he Is salesman for 20th-
Fox, after working here in the same
capacity for many years. Another visitor
was Paul Rice, manager for Paramount
in Indianapolis, accompanied by his
daughter Nancy. A son Bill, who attends St.
Gregory's College in Shawnee, also was
here for the holidays. Paul started
here with Paramount in the shipping department,
and worked up to salesman before
being transferred to Dallas last Februai-y
and later to Indianapolis.
with his first shot, it weighed about 200
ix>unds dressed out. Guess the next time
we see him he will have had the antlers
mounted and in a very conspicuous place
in his office.
Seen on Fllmrow were Dick Thompson,
with theatres at Healdton, Lindsay and
Walters; Clint Applewhite, Liberty at Carnegie:
Levi Metcalf, Canadian, Purcell;
L. E. Brewer, Royal and Brewer, Pauls
Valley: H. L. "Bennie" Robison, K. Lee
Williams Theatres, DeQueen, Ark.; Prank
Henry, Anadarko: G. E. Ortman, Hennessey;
O. L. Zeek, Main, Stonewall; Dick
Ci-umpler, Genti-y, Checotah; Bill Boren,
Tower Drive-In, Memphis, Tex., who was
stopping over here on his way to Dallas.
He advised us that he had closed his
Palace and Ritz theatres and would convert
the buildings to rental property . . .
And visiting from Dallas, was Jack Walton,
Independent distributor.
We wish all of our friends in the motion
pictm-e industry and their families,
a Piosperous and Happy 1965.
Albuquerque Cinema Bows;
Costs Around $500,000
From Western Edition
ALBUQUERQUE — The Academy's famous
Oscar statuette took part in the
grand opening here of the new Cinema
East, 950-seater consti-ucted by J. C. West
of Grants, N.M., and Jay O'Malin of Albuquerque
at a cost of $500,000.
Among the many industry guests
were Denver FiLmrow people—John Dobson.
UA; George Fischer, MGM; Jack Finn,
Universal; Vemon Fletcher, Paramount;
Jack Felix. Favorite; Sam Dare, Columbia;
Joe Kaitz, Warners, and Bob Tankersley
of Western Service & Supply. Also present
was Carl Olson of UA's New York office.
A feature was the display in the lobby of
the famed Hollywood Oscar.
The theatre opened to the public with
MGM's "Your Cheatin' Heart."
West, who owns four theatres in Grants,
is president of the new company. O'Malin,
a former UA sales representative here, is
vice-president and general manager.
O'Malin said the new house will be first
run, and will run nightly, with matinees
on Wednesday, Saturday and Sunday.
We had dinner in Clovis, N. M., recently
with oui' old friend Loyd Franklin, who
operates two drive-ins there, the La Fonda
and the Yucca. He told us about a hunting
trip that he made in November to northern
New Mexico near Red River. He had been
on several deer hunting expeditions in the
past but had never had a chance to get
off a shot. This time he felled a deer
SOUND SCREEN RESURFACING
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SW-2 BOXOFFICE ;: January 4, 1965

Dallas Tent Gathers
4^00 Cans of Food
Dallas—The Variety Club's Christmas
party brought in around 4,500
cans of food from 375 markers, their
wives and guests in this annual event
held at Holiday Inn Central. The food
was distributed to needy families during
Christmas by the Salvation Army.
Each person attending the popular
event, which has been an SRO affair
the last two years, was asked to bring
at least one can of food to the party.
Many responded with cases of carmed
foods. The total was given a big boost
when the 4150th Army Reserve School,
commanded by Col. George Lumpkin,
put 1,500 cans it had collected under
the club's huge Christmas tree.
Special guests included Chill Wills
and several local dignitaries.
Barkers charged with arranging the
party were Joe Jackson, Kyle Rorex.
Stuart .Vdams, Don Grierson and Harry
Del Rose.
Martin Rackin Signs Pact
To Produce for 20th-Fox
Frcn
Edit
HOLLYWOOD—Martin Rackin, former
head of production at Paramount Studios,
signed a multiple-picture deal with 20th
Century-Fox. The deal was concluded with
Martin Rackin Productions, and includes
Alvin G. Manuel, Rackin's executive officer.
Term of the contract is for a period of
several years and an "undisclosed" number
of major-budgeted films.
DALLAS
Come .375 persons in all sections of the
film business here enjoyed the Christmas
party sponsored by the Variety Club
at Holiday Inn Central. Fifty-two WOMPI
Club members were amonij the festival
group. The tablecloth, hand made by
Thelma Jo Bailey and Juanita White, was
won by Betty McDaniel of Lewisville. Each
guest brought an assortment of canned
goods for distribution to the needy.
The Paramount Pep Club's Christmas
dinner dance was held in the B&B restaurant
with the following present (with
their wives) : Tom Bridge, Bernard Brager,
Gerry Haile, E. C. Elder, Jack Haynie,
hot
1^
uionwiP**^

. . The
. . Sympathy
DALLAS
(Continued from preceding pagei
at two joint parties, one for the women
and the other for the men. The women
enjoyed a Christmas luncheon at the Sheraton
Hotel. The occasion was brightened
by the distribution of bonus checks. The
next evening the men gathered for a cocktail
party and dinner at the Dallas club.
They too received bonus checks. Present
at both parties were Karl Hoblitzelle. Van
Hollaman, John Q. Adams, William Mitchell
and Raymond Willie.
Jimmy Skinner of Modern Sales & Service
went over 1965 plans at a conference
here December 19 with engineers W. D.
QUALITY * SPEED
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GERRY KARSKI,
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McCrary, San Antonio; Jimmie Ross,
Houston; Bob Cui-ry, Arkansas and Oklahoma,
plus Ted Hurlings, Harpo Davis, and
James Deckard of Dallas . . . Lama Foster
is reopening the State in Atlanta, which
was swept by fire several months ago
when Mel Barker of Wimisboro was operating
it . . . Lou Walters of Lou Walters
Sales & Sei'vice made a quick trip to Waco,
Temple and San Antonio where he picked
up equipment for repaii-. In San Antonio,
he conferred with Senor Olivarri of Equipment
Sales Co. who handles equipment in
Mexico.
.
Linda Kay White, daughter of Forrest
and Juanita White of Ind-Ex Booking
Service, has joined Films, Inc., as program
organizer holidays found several
of the industry in the hospital, including
Matt Dowling. Bob Wilkes, Jimmie Railey
and Mable Guinan . to H. K.
"Buck" Buchanan at Paramount on the
death of a brother in Florida. The body
was taken to Little Rock for bui'ial . . .
The Paramoujxt Pep Club has elected
these officers: president, Dixie Fields;
vice-president, Johnnie Kitts; secretai-y.
Patsy Watson, and treasmer. Hazel By-
mm ALL
Bill Williams, 20th-Fox manager, and
his wife Bessie spent a few days in Dyersburg,
Tenn. Rosemai-y Williams spent the
Christmas holidays in Shi-eveport and
Shirley Hobbs spent them in Oklahoma.
Cathy Bendick flew to Washington to
visit her family . . . Lew Bray jr., manager
of the Texas at Pharr, got quite a kick
out of the reaction of the citizens to his
upper marquee Wild and Wonderful . . .
Bedtime Story. Lew never misses an opportunity
to work a gimmick.
Patsy Watson, contract clerk at Paramount,
was home a week nm'sing her
teenage daughter Betty who suffered a
slight concussion, numerous cuts and
bruises as well as a fractm-ed shoulder in
an automobile accident. She and a gii-1
friend were retm-mng home from chmxh
when a tire blew out. The friend lost control
of the car and it hit a bridge, throwing
Betty through the windshield . . .
Vernon Christian is now at the Cari-uth
Rehabilitation Center here ... Ed Cm-e,
Paramount booker, man-ied Jean Ward
and they spent Chi-istmas with her family
in Whitney, Tex.
A Dialog on Film Cutting
From Western Edition
HOLLYWOOD—Charlton Heston joined
Gail Patrick Jackson as a guest panelist at
the American Cinema Editors' "The Face
on the Cutting Room Floor" symposium.
Stanley Ki'amer was the moderator.
i You'll Have A HAPPY NEW YEAR
THESE!
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SW-4 BOXOFFICE :: January 4, 1965

——
— —
Mutiny
— — —
C
—
—
'Send Me No Flowers'
200 Milwaukee Week
MILWAUKEE— Boxoffice icccipts were
decidedly off in the last reports immediately
preceding Christmas. However. "Send
Me No Flowers" managed a 200 per cent
in its fifth week and "The Amorous General"
and "Th? Wrong Arm of the Law"
combination turned in 175 for an initial
week at the Towiie.
(Average Is 100)
Capitol Court, Warner Beach Porty (AlP); Muscle
Beach Party ,AIP:, reruns 100
Crnemo I on the Bounty (MGM), reissue 75
Cinema II The Pit and the Pendulum (AlP);
The Foil ot the House of Usher (AlP), reissues 50
Downer Tom Jones iLA-Lopert), rerun 120
Mayfair— The Unsinkoble Molly Brown (MGM),
rerun 75
Paloce, Souttigote Shock Treotment (20th-
Secret v20th-Fox), rerun Fox); The Third 50
Riverside— Send Me No Flowers (Univ), 5th .200
wk.
160
StranJ— The Outrage iMGM), 5th wk
(5R), Townc The Amorous Gcnerol The Wrong
Arm ot the Low
Times — The Pink Panther
C ^nt I), rerun
(UA).
175
A Shot in the
Dark ,UA;, reruns 100
Uptown, Avalon, Fox-Boy, Mayfair, Modjeska,
Porcdise, Point, Tower The Secret of the
Manic Land (SR) 00
1
'My Fair Lady' 170 Leads
Omaha in Fifth Week
OMAHA~"My Fair Lady," in its fifth
week at the Cooper Theatre, set the pace
with receipts well above average. Next
best was "Circus World." in Cinerama, at
the Indian Hills at 30 per cent over average.
Other grosses were just fair.
Admiral A Hord Day's Night (UA),
2nd wk. rerun 90
Cooper—My Fair Lady (WB), 5th wk 1 70
Indian Hills Circus World (Paramount-
Cineromo), 2nd wk 130
Omaha Scheherazade (SR) 85
Orpheum McHale's Navy (Univ); Island of the
Blue Dolphins (Umvl, reruns 75
State Emit and the Detectives (BV) 11
Ben Rosen Now a Veepee
Of Confection Cabinet
Fr=m Mideast Edition
Dave Brown Appointed
Story Chief of 20th-Fox
F,-om Western Edition
HOLLYWOOD — David Brown, former
executive and story editor of 20th Century-
Pox, has returned to the studio In the
newly created position of executive In
charge of story operations. He reports directly
to Darryl F. and Richard D. Zanuck.
Base of his operations will be New York.
James Fisher, studio story department
head, and Hem-y Klinger. head of the New
York story department, remain in same
positions.
Brown was editor in chief of Liberty
magazine and managing editor of Cosmopolitan.
Milwaukee Film Groups
Release New Ratings
MILWAUKEE — Between the Green
Sheet, Legion of Decency. Better Films
Council, and the Mayor's Motion Picture
Commission ratings, no exhibitor can claim
a lack of knowledge relative to attitudes
toward a given picture. At any rate, herewith
are the evaluations from Milwaukee's
rating agencies:
MOTION PICTURE COMMISSION:
GENERAL AUDIENCE—Adventures of Scaramouche,
Bebo's Girl, The Calm, Dear Heart, Disorderly Orderly,
Duke Wore Jeans, East ot Eden, Father Goose, Girl
With Green Eyes, Goldfinoer, Goodbye Charlie, Guns
of Auoust, Lord Jim, Paiomo Party, Salvatore Guilono,
Sonta Clous Conquers the Martians, Seance on a Wet
Afternoon, Secret of Monic Island, Send Me No Flowers,
Silent Witness, Sing and Swing, Some People, T.A.M.I.
Show, The Tattooed Police Horse, That Man From
Rio, There Wos a Guy, Thirty-Six Hours, Those Colloways.
Time Stood Still, Two in the Steppes, Two on a
Guillotine, The Well, Why Bother to Knock, Winnetou
I, Winnetou Woman in the Dunes, World Without
II,
Sun, Yellow Devil.
MATURE ENTERTAINMENT—Anatomy of o Mar^
rioge, Andy, Boy of the Angels, Bus Riley's Bock in
II Town, Bidone, Crooked Road, Horror Castle, Moro
Witch Doctor, Slave Trade in the World Today, Strange
Bedfellows, Young Swordsman.
ADULTS ONLY—The Happy Sixties, and Les Abysses,
RECOMMENDED NOT BE SHOWN—The Beautiful,
the Bloody and the Bore; Crozee Camera, Naked
Fury, Tickled Pink, Two Thousand
m Fact.
Yesterday
BETTER FILMS COUNCIL:
FAMILY, Very Good— First Men IN the Moon.
ADULTS AND YOUNG PEOPLE, Very Good— Send
Me No Flowers, That Man From Rio, Honeymoon Machine.
Good— 13 Frightened Girls, The Three Stooges
Go Around the World in o Daze.
ADULTS AND MATURE YOUNG PEOPLE, Very Good
Rio Conchos, Los Torontos, Invitation to a Gunfighter.
Good— Fail Safe, Anv Number Con Win, Nightmare
in the Sun, Blood on the Arrow; Fair— Surf Portv, He
Rides Toll, Walls of Hell, Panama Party, and Three
Penny Opera. Poor—A Foce in the Roin.
ADULTS, Verv Good— Night of the louana, A Shot
in the Dork, and It Started With a Kiss. Good— Night
Must Fall. Fair—Nothing But the Best, Of Human
Bondage, The Young Lovers, Joy House, The Ceremony,
Youngblood Howke Poor— Kitten With a Whip.
Milwaukee Strand
Bows Out on 'Stupid'
MILWAUKEE — JeriT Gruenberg, who
operates the Strand Theatre here, negotiated
for a new Christmas Day opening at-
DETROIT—Benjamin Rosen, well-known
in the Detroit and mideastem motion picture
industiT for nearly a quarter century,
traction to replace "Kiss Me, Stupid" fol-
has been named vice-president of lowing the classification by the Legion of
Confection Cabinet Corp.. a division of Decency of the film as "Condemned."
ABC Consolidated. Rosen has been in Gruenberg also received a number of
the concession business 45 years, starting local calls criticizing the selection.
as a vendor, and has been with Benjamin "I bid on the pictm-e before it was completed,"
Smerling for 42 years. He joined Confection
he said. "Billy Wilder, the di-
Cabinet 32 years ago. and was rector, usually doesn't miss, and I thought
transfeiTed to Detroit as division manager
it would be a good holiday show for the
Strand."
of the Michigan. Ohio and Buffalo territory
22 years ago. For two years he was
Tent
He pointed out he was getting "The
Sound of Music" in March and expected
chief barker of Detroit Variety 5.
and is now on the board.
to run it 40 or 50 weeks, "and I want the
public on my side."
"Kiss Me. Stupid" was passed with no
deletions by the city motion pictiu-e commission
as an Adults Only release for persons
18 and over.
Father Raymond Parr, director In this
archdiocese for the Legion of Decency,
commented: "I want to commend Mr.
Gruenberg's sense of responsibility to the
sensibilities of the community. He contacted
me to get my opinion on the film
and I said that I considered the movie offensive.
I haven't seen it: I was expressing
the judgment of others on it.
"The legion can do nothing to ban movies.
We are a service organization, with
no authority. The last thing we would do.
or could do. would be to censor movies.
Theatre owners, for the most part, do all
they can to go along with us."
Variely at Des Moines
Adds Sunshine Coach
DES MOINES—Des Moines Variety Tent
15 init its big white motor coach with the
symbolic red heart painted on the side
Puzzle in the above photo is to determine
which of the two fellows pictured
is enjoying Des Moines Variety
Tent's new Sunshine Coach most
Charles Caligiuri, chief barker, or Milte
Reighard, 7, Des Moines youngster to
get the first ride on electrically-controlled
hydraulic lift by which children
in wheel chairs are put aboard the vehicle.
The specially-equipped S9,000
motor coach, which seats up to 20 persons,
has been purchased by Des
Moines Tent 15 and is available to any
bona fide group needing it to transport
the handicapped.
into operation recently when the
officially
new $9, COO Simshine coach was used to
transport a niunber of children suffering
from muscular dystrophy to a local pre-
Christmas event.
Available to such groups at no charge,
the coach is the venture of the 75 members
of the local tent and the women's
committee of 80 members.
Meantime, almost forgotten in the excitement
of Tent 15's new project is the
important fact that an election recently
was held. Officers for the coming year are
Charles Caligiuri. Paramomit manager,
elected chief barker for a second temi;
Gary Sandler, Sandler Enterprises, first
assistant; Tony Abramovich, Tri-States
Theatre Corp., second assistant; Vern
Shaeffer, Iowa Film Delivery, dough guy,
and Charles Stark, Register & Tribune advertising
representative, property master.
Teenagers, Young Adults
Turn Out to See Stars
From New England Edition
HARTFORD—Tommy Kirk, touring key
cities ahead of American International's
"Pajama Party," told Boxoffice he has
been constantly amazed at the tremendous
response to a star's appearance by young
adults and teenagers.
"This seems to reflect the growing tendency
of younger people's interest in film
celebrities." he added. "Not too many older
folk show up at a personal appearance."
BOXOFFICE :: January 4, 1965 NC-1

( EastovTO
. .
DES MOINES
By PAT COONEY
(Des Moines correspondent for BOXOFFICE)
IJAPPY NEW YEAR. William McCutchen
of the MPAA community relations department
who wants the public to regard
the motion pictui-e as it regards books, the
opera or legitimate plays—namely, "as an
WAHOO is
the
boxofFice attraction
increase business on your
'off-nights". Write today for complete
details.
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Oakton St. • Skokie, Illinois
art form as well as a wonderful means of
entertainment." Furthermore, says the
MPAA man. "we believe that a public
AWARE of this fact will be a public more
willing to take the responsibility for protecting
the motion picture against those
who unjustly criticize and unwisely censor."
May we add a few observations to the
above statements in view of the attacks
being made on the motion pictui-e industry,
which could broaden in the ensuing
months.
In past columns from Des Moines we
have mentioned such ventures as successful
high-level film clubs and have suggested
such reading as film critic Moira
Walsh's pamphlet on "How to Look at the
Movies (America I." in which she says that
the motion picture is the only genuine art
form concocted in the last several centuries
. Locally, on two occasions at least,
. .
there were attempts made by persons from
"outside," but sincerely interested in motion
pictures, to call in and talk with members
of the industry on a positive approach.
Of well more than a score of "invites"
issued to these sessions, those who graciously
showed up included Dick Glenn
Bob Pridley and Pete Frederick
) ,
(Varsity and Capri). Charles Caligiuri
(Paramount branch managen and Bert
concrete
Thomas, B&I Booking. So^—nothing
came of the talk! So. how many
times do you invite guests to your home
when they twice ignore invitations because
they do not trust yom- intentions?
These words are written not in criticism
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but because perhaps it is time they be said
"out loud." To get back to McCutchen, we
wholeheartedly concur that the public
must assume a great amount of responsibility.
And we are sure McCutchen would
agree that if MPAA "seeks to upgrade the
public movie image . . . and be regarded as
an ait form," then an industry aware of
these facts will
be an industry more willing
to take some of the responsibility for
protecting the motion picture as an art
form.
This writer is NOT a fulltime working
member of the industry, in that I am not
employed for a 40-hour week by any circuit,
independent exhibitor or film service.
However, as a vitally concerned "fringe"
member and patron, my interest frankly
is quite biased—I'm on your side! But
only as long as we both are on the side of
a potentially vast intelligent public.
A Happy and Prosperous New Year is
all yours!
0. C. Johnson Sells His
Falls City Theatre
FALLS CITY. NEB,—O. C. Johnson, who
started in the theatre business 40 years
ago at Spencer, Iowa, in the fall of 1924,
has decided to slow down a bit, and is selling
his Oil City Theatre here to William
Hardt of the Falls City Broadcasting Co.,
which operates radio station KTNC.
Johnson also operates the Breezy Hill
Drive-In here and the Chief Theatre and
Highway Drive-In at Hiawatha, Kas.
Hardt expects to continue motion pictm-es
on the weekends at the Oil City. He
also will make the auditorium and stage
available for community affairs. He will
start remodeling the buildnig this month
and hopes to move station KTNC there by
April. He plans to renovate the full basement
beneath the theatre and turn it over
for teenage and college youth activities.
MINNEAPOLIS
Qil Natlianson has been re-elected to his
second consecutive term as chief
barker of Variety Tent 12 of the Northwest.
Serving with Nathanson will be: Byron
Shapiro, first assistant: Clem Jaunich,
second assistant: Ralph Green, property
man, and Bob Karatz, dough guy .
Downtown merchants in St. Paul have recently
gone in heavily for art exhibitions,
but this Is old hat to Ray Chappie of that
town's Downtown World. Ray has been
exhibiting the work of local artists for some
ten years.
Winter's icy grip on the western plains
hasn't stopped 20th-Fox location scouts
from invading South Dakota in search of
proper settings for the proposed "The
Day Custer Fell." Snug in low-flying airplanes,
the 20th-Fox advance men have
found a likely site at Harrison Flats near
the Cheyenne River, a spot that duplicates
hills,
the river stretch, and cotton-
wood trees of Custer's day of disaster.
Fred Johnson and Virgil Sorenson of Rapid
City. S.D.. led the expedition, and though
final plans haven't yet been made, both
men feel that the movie company may
well locate in South Dakota for next summer's
shooting.
A familiar face along Pilmrow back
NC-2
BOXOFFICE :: January 4, 1965

I
you
. . . Rumors
. . Morton
. . Warner
. .
. .
. .
. .
. . . Columbia
. . Also
. . Jack
again for a Mill City visit prior to Christmas:
Wally Heini. now press-agenting out
of Chicago. Heim was beating the drums
for UA's "Goldfinger" and telling a tale
could light a cigaret from the
twinkle in his eye' about suffering a
strained back from a judo toss, inflicted
on a dare, by the film's femme lead Honor
Blackman . Levy, former district
manager for 20th-Fox, has lost his
fight for a permit to build a $150,000, 500-
car drive-in on Highway 61 in Cottage
Grove, St. Paul suburb. Levy sought a permit
to build on a site adjacent to the one
pegged out by Mill City's Chet Harringer
as the location for an 850-car skytop which
has already been okayed by the town
council. One's enough, said the city fathers
are stronger here that the
old Century Theatre location in downtown
Mill City will be demolished in favor
of a planned parking ramp. Minneapohs
Incustrial Park has reportedly gotten the
inside track on purchase from Minnesota
Amusement, present owners of the tract.
Frank Cooley's recent nostalgic article on
the grand old house expressed Filmrow's
impractical but heartfelt attachment to the
former movie palace.
Variety of Nebraska
Gives Sunshine Coach
OMAHA—Variety Tent 16 of Nebraska,
now being expanded to include all phases
of the entertainment industry in the state.
Mort Ives, (from left), Nebraska
Variety Club chief barker; Mrs. Ben
Cowdrey of the Omaha Children's
Center: Linda DLxon, 10, of MiUard,
Neb., and J. R. Reifschneider, Eugene
C. Eppley Foundation, at the formal
presentation of a Variety Sunshine
coach to the Children's Hospital.
and the Eugene C. Eppley Foundation
presented a great big Christmas gift to the
area—a Sunshine coach for transportation
of wheelchair, brace-wearing and
other patients.
The presentation was made by Mort
Ives, chief barker of Tent 16, and J. R,
Reifschneider, vice-president of the Eppley
Foundation, to Mrs. Ben Cowdrey,
president of the Omaha Children's Center,
where the coach will be kept. Linda Dixon,
10, Millard, Neb., received the first ride.
Chief Barker Ives said early additions
of members here, in Lincoln and elsewhere
have added enthusiasm to the drive
to make Tent 16 an all-Nebraska organization.
He is calling on exhibitors throughout
the state to join the club's philanthropic
activity. He said Tent 16 already
has $4,700 in a fund for the puixhase of
another Smishine coach.
Variety Tent 16 membership is working
on the "MaiT Poppins" benefit premiere
at the State Theatre here Jan. 14,
OMAHA
IJeports from around the territory indicate
that Christmas theatre business generally
was good. At Lake View, Iowa, Mac
McConnell of the Manley Popcorn Co. put
on a Christmas show for the community;
businessmen there are interested in reopening
the theatre . . . Construction of a new
theatre at Lake City, to replace the building
destroyed by fire, is progressing rapidly.
Bob Fi-idley announced. Fridley will run
the theatre, which is being built by the
city.
Axel Sorensen reopened the Vogue at
Beresford, S.D., the first of the year. Sorensen
is home and feeling well after treatment
at Sioux Falls Veterans Hospital .
Eddie Osipowicz, exhibitor at Conectionville.
Iowa, was in shopping for a car as a
graduation present for his son, who is attending
Iowa State College at Ames .
Joe Jacobs, Columbia manager at Des
Moines, was in town to work with Kenny
Claypool, head of the Co-Op Theatre
Service.
Ed Christensen, exhibitor at Ord, Neb.,
and his wife left for a visit in California,
and will not be back until the latter part
of January ... Ed Cohen, Columbia salesman,
and his wife drove to Dallas for the
Cotton Bowl game. Another redhot University
of Nebraska football fan. Bob Hirz
of Warner Bros., and his wife also drove
down for the game. Their daughter Joella,
who is with Columbia's national publicity
office, was home for Christmas.
Bill Zedicker, owner of the Muse Theatre
Exhibitors on the Row included Nebraskans
Art Stmde, Papillion; Phil Lannon.
West Point; Mr. and Mrs. Sid Metcalf,
Nebraska City; Mi-, and Mrs. Bill
Zedicker, Osceola, and lowans John Rent-
He, Audubon; S, J. Backer, Harlan, and
Mr. and Mrs. Verne Brown, Missouri Valley,
The Astro Theatre, which had booked
"John Goldfarb, Please Come Home" as
Its Christmas attraction, substituted "The
Americanization of Emily" after New York
supreme court Justice Clay Greenberg issued
a temporary injunction on "Goldfarb"
and a press dispatch indicated the
ban applied to the rest of the country .
Mr. and Mrs. Carl Harriman, who have
the Palace Theatre at Alton, Iowa, closed
the theatre at the end of December and
prepared to leave on their annual sojomni
in Florida. They expect to return just before
Easter.
A group of Lincoln residents, including
a number of theatremen, chartered a jet
flight to attend the Cotton Bowl game at
Dallas. Among the avid Nebraska University
football fans are Russell Brehm
.
and U.S. Senator Roman Hioiska, whose
home is Omaha. Other Omahans .scheduled
to attend were Ed Cohn, Columbia salesman,
and his wife, and Bob Hirz, Warner
Byron
representative, and his wife
Hopkins, who has the Rex
. .
Theatre at
Glenwood, was nearly recovered after an
operation.
Bill Wink, veteran of the film industry
in this territory and office manager for
Allied Ai-tists until the recent consolidation
move which trinuned that branch
here, is now associated with the Central
market at its fancy new location in the
Mort Ives, who recently
western suburbs . . .
added another Village Inn in the south
part of town, said his No. 2 location started
with gratifying patronage. Ives for many
years was a film salesman in this territory
held two tradescroenings at
the Center Theatre; the first was "World
Without Sun" and the second was two
horror pictures, "Curse of the Mummy's
Tomb
"
and "Gorgon."
Dale Syphert, who recently sold his
Norka Theatre at Akron, has also sold his
variety store and home there and has moved
to Hastings, where he is going into the
construction business. The Norka was pm--
chased by Charles Fletcher . Klingel,
city manager for the Cooper Foundation
Theatres, reported a record tui-nout
for the fifth annual Golden Age Christmas
party.
John Weig, who has taken over Eldora
Theatre at Ewing, flew to Omaha on
his first booking trip. Weig also runs the
at Osceola, is heading for Phoenix, Ariz.,
to put up a resort building. Bill, a construction
airport at O'Neill. He leased the Eldora
from Wayne Pollock . on the Row
contractor, will have his own
crew from here working with him. Mrs. were Nebraskans Howell Roberts, Wahoo;
Zedicker will run the theatre while Bill is Mr. and Mrs. Sid Metcalf, Nebraska City;
away Bros, screened "None Phil Lannon, West Point, and lowans Arnold
.
But the Brave" at the Center Theatre .
Johnson, Onawa; S. J. Backer, Har-
Mort Ives, chief barker of the Variety lan, and Mr. and Mrs. Vern Brown of Missouri
Club of Nebraska Tent 16, said plans are
Valley. Browai, 81, and his wife were
going full steam ahead for the premiere of recuperating from the flu.
"Mai-y Poppins" at the State Theatre
Januai-y 14. Proceeds will go to the tent's
fund and members hope to secm-e a second
Sunshine coach for the state.
A Canned Goods Show
From Mideast Edition
DA'VTON—The special activities committee
of the Dayton Area Chamber of
Commerce Satm-day morning, November
21, sponsored a special Kiddy Concert at
Loew's Theatre with admission being a
can of food for distribution to needy families.
Mothers also were able to do their
shopping while offspring were enjoying a
show.
1

. .
which
. . Robert
Teeners Think Liftle
of 'Adults
Only' Label and Bedroom Movies!
MILWAUKEE—The Milwaukee Sentinel
recently concluded a survey of high school
seniors on the question. "Do you think the
standards of movies and television programs
are declining?" Herewith is a cross
section of their responses:
Karl, 17: "If they would make the quality
of movies better, but not make so many, I
would like it. I appreciate much more the
comedies and light movies ... I feel the
only reason for the 'adults only' labeling is
to help the parents control what the
younger ones see. The border line in age
will go anyway.
"I have thought a lot about pay television.
I think it would be hard to change
the whole country to pay TV all at once.
But it would cut the movie and TV competition,
or make it so great there would
be no competition. The movies would lose
out. This might increase the standards if
you only have one medium."
Kathryn, 17: "I think the standards are
going down in movies generally. I myself
don't go to the really objectionable movies,
those where most of the time is spent in
the bedroom. All the emphasis seems to be
put on sex, and that alone. I just put them
on my black list. I think 'Tom Jones,' is an
exception. The book, 'Tom Jones,' was one
of the first English novels written. That's
the way it was in those days, I like variety,
historical and religious, as well as amusing.
I like things that are unusual. I really
couldn't say much about TV. I don't watch
it. Most TV programs are a waste of time."
Steven, 17: "Overall, I think the standards
of TV are quite high. However, some
of the programs are objectionable for children
from 5 to 12. These should be put on
later in the evening. I have five younger
brothers and sisters and they don't want
to go to bed alone after a horror program.
They have nightmares.
"As for movies, our church has an
accepted list for certain age groups, and I
always follow this."
Vinje, 17: "Many times I have seen
'adults only' movies, and I don't think
they're obscene. I think that if you're
mature enough, they can be good movies
to see. All bad movies are the same; all
sex and everything, just the same idea over
and over again. Many of the movies they
have nowadays are worse than in my parents'
day, but if you look at them in the
right light, the standards actually aren't
declining.
"I don't watch TV too much. I don't like
quiz programs. They're the same. I
don't think they're interesting. So many of
them are fixed anyway. I like to watch a
good play or something historical. I like
programs that are different, out of the
ordinary like 'Outer Limits' or 'Breaking
Point.' I don't like westerns."
Sandra, 17: "I don't think standards are
declining.
"Take the cowboy programs. Maybe a
few are real popular, but the networks
think they are really pulling the people .
I think a lot of the movies are pretty low.
I don't think there's any use in having
movies labeled adults only. If a movie is
that bad, it shouldn't have been made at
all."
David. 17: "In technology movies are
100 per cent better, but in subject matter
I think they are slipping. I sometimes
wonder how far we must have degenerated
if we have to dig into sex and violence to
There are literally
thousands of plays that can be produced
which are in excellent taste. These plays,
especially the classics, do stimulate a lot of
thought on the part of the audience.
"There is the argument that not everyone
can handle the more thought-provoking
entertainment, and many don't like
that kind, of course. But if people were
subjected just for a short period of time
to good entertainment, there might be a
swinging of opinion toward better
material."
MILWAUKEE
Fair Lady" lived up to its reputation
jyjy
here as the Shorewood Woman's Club
sponsored opening night December 23rd at
the Towne Theatre. The club picked up the
tab for a total of 1,406 seats and could have
sold another 1,000, according to president
Mrs. George Mueller. Even the press seats
were paid for—by club friends. From the
moment the doors were thrown open at
7:30 p.m. to the midnight conclusion, patrons
agreed "It was a gi-and evening."
Many women appeared in brilliant gowns,
while a goodly number of the men were
in evening attire. Said one woman, "It's
an event that deserves it." Highlights of the
evening included a fashion show on stage,
with costumes by Muellenbach Fashions,
Inc., and an appearance of Renne Shebesta,
chosen as the lady who most resembled
Audrey Hepburn, with Tommy
Richards of station WISN as emcee.
Edgar Roemheld, 67, who died recently
North Hollywood, Calif., was a former
in
Milwaukeean. His brother, composer-director
Heinz Roemheld, was here recently
to direct the Milwaukee Symphony orchestra.
Edgar began playing the piano as a
youngster. In later years, Edgar and brothers
Heinz and Herbert Thuei-mann formed
the Haydn trio and played the vaudeville
circuit in Wisconsin and Michigan. Edgar
then returned to Wisconsin to manage theatres
in LaCrosse and Phillips. He sold the
tickets, painted scenery, and operated the
projectors besides handling publicity.
Roemheld left Milwaukee in 1932 for Hollywood,
where he operated as a freelance
writer, and played the cello and bass. He
joined the Warner studio orchestra as a
musician and librarian, then in 1940 became
a string bass player for the Los Angeles
Philharmonic orchestra.
Mayor Henry Maier has announced the
following appointments to the motion
picture commission for four year terms : Joseph
R. Reynolds, Towne Theatre: Stanley
Stacy, Stacy Vending, and Dale E. Shawl,
Joseph Schlitz Brewing Co. . . . Green
Bay promoter Andy Serrahn, whose oneman
variety theatre failed here three
years ago, is back in business again. Under
the new title of Midwest Attractions,
Inc., he has brought touring companies to
various theatres here, Madison, Green Bay,
Appleton and Rockford, III. Andy says almost
all of his 1964 bookings have done
good business. The theatres used are
usually booked for days ordinarily considered
dull.
'
The Italian "La Dolce Vita" was shown
at Marquette University's Brooks Hall,
with Father John J. Walsh, Marquette
Players director, making the introductory
remarks. Public admission charge was 50
cents Traver, better known
.
around his Ishpeming home as John D.
Voelker, former Michigan supreme coui't
and author of "Anatomy of a Mui'-
ju.stice
der, was made into a movie, has
written another book called "Anatomy of
a FisheiTTian."
Otto Settele, who operates the Seymoui'
Theatre in Seymom-, was elected secretary
of Allied of Wisconsin. Harold Hamley of
Oconomowoc is a new director . . . Missing
in a photo in the last issue of Variety
Club officers were Fred Koontz, Prudential
Theatres, and Glenn Kalkhoff, lATSE.
Film Industry Figures
Up Slightly in Canada
From Canadian Edition
MONTREAL—Indicating a certain degree
of improvement in Canada's motion picture
industiT in general, the returns of companies
primarily engaged in the production
and printing of motion pictures were
better in 1963, according to latest figm-es
issued by the Dominion Bureau of Statistics.
The report showed that gi'oss revenues of
private Canadian firms primarily engaged
in the production and printing of motion
pictures totaled $12,214,008 in 1963, slightly
above the preceding year's $12,108,816.
The production of motion pictures accounted
for $7,866,885 against $7,312,025
in 1962; printing and other laboratoi-y operations.
$3,939,275 compared to $3,946,-
179, and other soui'ces $407,848 against
$850,432.
The gross revenue of companies primarily
engaged in video tape production
was $2,340,804, an increase of 20.8 per cent
over the 1962 figure of $1,938,509. Production
accounted for $1,926,199 compared to
$1,490,076 in 1962 and revenue from other
sources was $415,605 against $448,433.
Salaries and wages paid by firms engaged
in production and printing of motion pictures
totaled $3,901 379 in 1963, compared
with $3,728,592 in the previous year: salaries
and wages paid by firms engaged in
video tape production were $358,629 in
1963, compared to $329,733 in 1962.
Anthony Mann is directing Columbia's
"The Unknown Battle" and is also serving
as coproducer with Ben Fisz.
h:-4
BOXOFFICE :: January 4, 1965

—
—
—
—
—
New Films Attract
Crowds in Cincy
CINCINNATI— Patrons responded with
zest to the alUire of the complete package
of lively films offered by first-run theatres
duri:ig Christmas week. Movie fans
were intrigued by the variety of the funfilled
bill and exhibitors enjoyed the men-y
tinkle at the boxoffice.
(Average Is 100)
Albee— Sex and the Single Girl (WB) 130
Capitol—The Americanization ot Emily (MGM)....175
Esquire, Hyde Pork Carry On Spying
Grand Father Goose lUntv) 125
Thot Man From Rio (Lopert) 150
Guild
Interncit onal ^0 Goldtinger (UA) 250
Keith- Emil ond the Detectives (BV), 150
2nd wk
Times- A Shot in the Dark (UA), 10th wk 375
Twin Dri^e-ln The Avenger (Medallion) 90
Vallc\— My Fair Lady (VVB), 8th wk 350
700s Recorded in Cleveland
By 'Goldfinger,' 'Poppins'
CLEVELAND— If downtown theatre business
in your city is quiet, book "Goldfinger,"
"Mary Poppins." "Father Goose." and "Emil
and the Detectives," all of which now are
playing in downtown Cleveland to such
fabulous business that exhibitors can only
manel. Manager Jack Silverthorne of the
Hippodrome, where "Goldfinger" is making
its Midas touch, reports that holiday crowds
keep lining up and down both Euclid and
Prospect avenues, on which his theatre has
separate entrances. Two blocks in both directions,
Silverthorne sees people waiting to
sit in the top gallery which hasn't been
opened since "Swiss Family Robiiison,"
which did $42,000 a half dozen years ago
a mark which "Goldfinger" should surpass.
Up on Euclid avenue, in Playhouse Square,
there's a big parking lot opposite the Palace,
State and Ohio theatres where, respectively,
"Emil and the Detectives," "Father Goose"
and "Mary Poppins" are playing. JeiTy, the
lot foreman, reports that he is doing more
parking now than he has had to do in
years. The renewed Loew's Ohio, with its
new foyer and "Mary Poppins" is getting
more than its share, with the other theatres
profiting from the overflow.
Allen Sex ond the Single Girl (WB) 120
Cinema Father Goose (Univ) 200
Colony—My Fair Lody (WB), 300
7th wk
Continental Corry On Spying (Governor) 135
Detroit, Maylond— Kiss Me, Stupid (UA) 300
Westwood
Heights,
Marriage Itolion Style
(Embassy) 475
Hippodrome Goldfinger (UA) 700
Ohio Mary Poppins (BV) 700
Palace Emil and the Detectives (BV), 2nd wk. 100
State Father Goose (Univ) 200
Vogue— Lili (MGM), reissue 1 50
Another Big 225 Detroit Week
For 'Send Me No Flowers'
DETROIT— -Send Me No Flowers" at
the Mercury continued to lead the roster
of first runs by a good margin in its fifth
week, with "Mai-y Poppins" as the runnerup.
Other grosses were generally good for
the holiday trade.
Adams Mary Poppins (BV), 9th wk 200
Fox—Promises! Promises! (Harlequin); 3 Nuts in
Search ot a Bolt (Harlequin), 2nd wk 95
Grand Circus Goodbye Charlie (20th-Fox), 4th wk. 100
Madison The Amorous General (SR); The Wrong
Arm of the Law (Confl), rerun 115
Moi Kai Goodbye Charlie (20th-Fox), 4th wk. 100
Mercury— Send Me No Flowers (Univ), 5th wk. . .225
Michigan How the West Was Won (MGM-
Cinerama), general release after roadshow run 110
Palms Rio Conchos (20th-Fox), Surf Party
(20th-Fox), 4th wk 1 05
Trans-Lux Krim—The Night of the Iguana (MGM),
19th wk 100
Embassy Pictures will have 14 releases
on the screens in over 300 theatres in the
Greater New York area during the Christmas
season.
Dual-Auditorium Theatre Opened
By Redstone Circuit in Toledo
A view of the dual auditorium Cinema Theatre opened by Redstone Management
Corp. on suburban Secor road in Toledo.
TOLEDO—Some 1,000 invited guests attended
the formal opening of Cinema 1 and
Cinema 2 the evening of December 16 on
suburban Secor road. The dual auditoriixm
theatre constructed by Redstone
Management Corp. of Boston is the first
new hardtop built in this city since 1941,
and is Toledo's first new first-ran
operation.
Hosting the opening night were Edward
and Sumner Redstone and district managers
Phil Klein, Manuel Lima and Sam
Peldman.
Peldman is district manager at Springfield,
Mass., where Redstone a short time
previously had opened Springfield Cinema
1 and Cinema 2.
Deputy mayor Walinski cut the ribbon to
formally open the Secor road theatre,
which was designed by William Riseman.
Guests, treated to champagne and hors
d'oeuvres, were given the choice of seeing
"The Outrage" in the 705-seat Cinema I,
or "Send Me No Flowers" in the 1,100-seat
Cinema 2.
The lobby, common to both theatres, is
highlighted by a tall graphic arts structure
in orange, blue and green, designed by
Prof. Norman Ivy of Yale University. The
colors and foiTn of this work are continued
in the dividers which stand at the
entrance to each theatre. The remainder
of the decor is in various shades of blue.
The carpeting is royal blue, with emerald
seats in one theatre, with these colors
reversed in the other theatre. The seats
were designed by Riseman and Redstone,
and are heavily upholstered and generous
in size, with the so-called rocker effect.
They permit the viewer to adjust enough
for individual comfort. There is plenty of
leg space between rows.
The walls are predominantly white,
partly aluminiun paneled. One boxoffice
with two attendants serves both theatres.
The patron needs only mention which theatre
he wishes to see. The concession
stand serves both auditoriums, and there
are recessed receptacles for disposals.
Double water fountains, one for adults and
one for children, have been installed for
each theatre, and there are separate mirrored
restrooms for each.
The lobby has plants in profusion, some
nine feet tall were brought from Boston in
heated trucks, to decorate the lobby. A
stairway from the lobby leads to a balcony
where paintings will be exhibited, to be
furnished by the Toledo Aitists Club. The
balcony also has small committee-type
meeting rooms, with service bars available,
and will be equipped with comfortable
seating. The second floor houses offices for
Klein and for Mel Basel, the resident manager,
who comes to Toledo from the RKO
Astor Theatre in Boston. James Lutz of
Toledo has been named assistant manager.
Cinema I is equipped to handle any type
of film now being offered—Cinerama,
70mm and 35mm. It will present art films
as well as regular product. Cinema 2 will
be used mostly for popular films. Though
the two screens wUl usually feature different
films, if a really big picture comes
along, they both may screen the same film.
Staff workers have costumes to blend
with the decor, the ushers in royal blue
uniforms with gold shoulder braid and
white gloves, and the boxoffice and candy
stand attendants in royal blue shortjacketed
suits. The parking lot adjoining
is paved, and will eventually be enlarged,
if necessaiy. It now accommodates 900
cars.
Michigan Catholic Sees
Boon in 'Goldfarb' Case
DETROIT—"Maybe things will work out
well for both 20th-Fox and Notre Dame,"
is the viewpoint taken by the Michigan
Catholic in an editorial headed "Thinking
Positively." "After all this fuss, the reputation
and image of that great institution
should remain unsullied," it continues.
"Because of all the fuss 'John Goldfarb'
should make at least as much money as
'Baby Doll,' another dog that thrived
largely because of Cardinal Spellman's
condemnation. The only ones who might
suffer here are the poor people enticed into
seeing the turkey."
John St. Peter Heads 94
DETROIT—John St. Peter was elected
president by Billposters Local 94 to succeed
George Goddard. The other new officers
are Vic Lasecki, vice-president;
George Kapano, secretary-treasurer; Cass
Frederick, business agent: Herb Thaler,
board chaimian, and Matt Kobe and Jack
Hutchinson, trustees.
BOXOFFICE :: January 4, 1965 ME-1

. . Sid
. . James
. . Sam
. .
. . Bill
DETROIT
f^laude Lane, 46, Universal booker, died
shortly after he was stricken ill while
shoveling snow. He formerly was a booker
for Paramount. His death was recounted
in front-page newspaper stories because
almost at the same time a ten-year court
f'ght conducted by Lane to obtain a clear
title to his home ended in victory. Lane is
survived by his wife Barbara.
The tradition of yuletide hospitality and
good fellowship in the fUm industry was
carried on this year by Jack Zide, chief
barker of Variety Club and the owner of
the AIP exchange here with a Christmas
Eve party at the exchange. It was the 21st
annual party Zide has hosted, and is the
sole survivor among the numerous exchange
parties on Filmrow of former
years. Zide's party has fallen heir to the
generous customs of all. and has made his
exchange the gathering point on Christmas
Eve, not only for exhibitors but also
of all filmites and friends, including his
competitors as distributors—major and independent
alike, supply people, members of
the film trade unions, circuit executives,
bankers and others. Assisting Jack Zide
were Mrs. Zide and staffers Eddie Loye,
Marty Zide, Dot Harrison, Mable Brown
and Lillian Kohnke.
Nicholas George, the circuit operator,
hosted a party for his theatre managers
at a restaurant in Wyandotte . . . Harry
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THE BIG COMBINATIONS
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Set of
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ADLER Jc^H
COMMUNITY THEATRES
Koons, manager of the Trans-Lux Kiim,
and a relative newcomer here, had the
satisfaction of setting one of the city's
alltime record runs with his first new attraction,
"The Night of the Iguana." which
went 20 weeks. It followed right after the
. historic 25-week run of "Tom Jones"
Art and Roger Robinson, father and son
team, had a neat moneyholder for their
. Mable
friends from the Ark Lanes
Brown, a familiar friend of the industry,
has moved from Allied Artists to Jack
Zide's AIP exchange.
Sliip Chrysler, now 19, is in the Annored
Command at Ft. Sill, Okla., and soon is
going to Europe, his father Floyd Chrysler
advises . Blumenthal, booker at Universal
and part owner of the Film building
projection room, injured his leg in an auto
accident the day before Christmas Eve . . .
Sam Barrett stayed in town for Christmas
for the first time in many years. He has
always gone to his hunting lodge near
Grayling with the late Bob Dunbar, and
preferred not to go alone this year. Al
Champagne, retired from 20th-Fox, spent
most of the summer and fall at Sam's
lodge, enjoying the good hunting and
fishing . . . Max Gealer of the Bill Clark
Theatre Service has been ill.
.
Greetings of the season came from many
old show friends Abbott out in
Hollywood; Dick Osgood, our outstanding
film critic on the air, and Anne Osgood;
genial Jimmy Sullivan of Bronte. Ont., who
signs "retired showman—no business—no
phone—no money"; A. Milo De Haven,
now resident at Venice, Calif.; Ray
Scheetz, enjoying his first Christmas in
retirement at the Madison-Lenox; Mrs.
Ina M. Jarvis, Greater Detroit Motion Pictm'e
Council leader, who has a unique way
of personalizing greetings; Marjorie Rice
of United Artists, with her gay dancing
girl; Lucille Ann Beal, manager of the
Fox Theatre building, and the whole
friendly staff of the new Filmrow, and
John and Evelyn Dembek, with their melodious
carolers.
Detroit rates a rare distinction in the
new Paramount setup, which moves each
regional sales manager out into his territory.
Only Chicago, Detroit, and oui'
neighbor Canada continue to report direct
to the home office . . . Harry Buxbaum.
20th-Fox manager, hosted a dual preview
and trade screening for "Johmiy Goldfarb"
at both the downtown Grand Circus
and the suburban Mai Kai, operated by
Nick George . Bradley of the
Community Theatres office organization
was kept hopping with all the tax returns
and other December proceduies.
The extra day's vacation in the Catholic
schools helped business at the Adams .
Harry Buxbaum was in Chicago for a
20th-Fox regional sales meeting . . . The
MARQUEE LETTERS
• Excellent Condition
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DETROIT 26 MICH.
famed Schneider sisters, Gert and Dette,
are enjoying their new-found leisui-e after
disposing of the Stratford Theatre. They
are conmiuting between Oakman boulevard
and Lake Erie, but want to dispose
of one of their homes soon . Brown
of the Fox Theatre played a repeat. He had
a rare stage show, the Motown Revue, a
year ago for two days, and did so well he
booked it for seven days, opening Christmas
The Radio City Tlieatre in Ferndale, operated
for about two decades by the Sloan
circuit, now under the management of
Richard and Eugene Sloan, shifted to a
metropolitan first-run basis on Christmas
Day with "Kiss Me, Stupid." The house
has been equipped with new American
Stellar seats by National Theatre Supply,
with the capacity reduced from 1,299 to
1,250. The change gives the north central
metropolitan area four first-run theatres,
plus seven other houses, including the
Royal, operated by Wisper & Wetsman.
which plays first run intermittently at
present.
The Varsity Theatre, north end house
adjacent to the University of Detroit campus,
has been switched from a key neighborhood
run to an art film policy by the
new operator. J. L. Brown Co. The Italian
"Mafioso" was booked for the holidays, but
the house will plan on subsequent runs until
renovation and modernization are completed
when it will switch to a basic firstrun
art house policy. The Brown Co. built
the house nearly 30 years ago, but it was
leased until recently by United Detroit
Theatres. Louis Mitchell and associates
ran it for a time until the Browns took
over. The manager for the Brown interests
is George Kay. formerly in the art theatre
business in the Boston area. Until recently
he owned the Cinema-X in Springfield,
Mass.
Alice Shelnic of National Film Service
has been re-elected to the combined post
of president and business agent of Local
B25. covering inspectors and other backroom
employes of exchanges here. The post
was formerly held by her mother, Fae
Heady, now retired and in poor health.
Other officers elected: treasurer and financial
secretary, Helen "Blondie" Stephen,
Columbia; recording secretary, Nellie
Arnold, and sergeant at arms, Mattie Massey.
National Film Service. Signing of contracts
with three improvements was announced
by Miss Shelnic—a raise of $5.50
a week for all backroom employes; an increase
of 75 cents a week in pensions, and
raising of severance pay from 13 to 15
weeks after 28 years of service with proproportionate
scales on bases down to two
years of service.
Annual Installation
Of Detroit Tent on 13th
DETROIT—Detroit Variety Tent 5 will
hold its annual installation banquet and
ball on Wednesday il3i at the Sheraton-
Cadillac Hotel. The event will open with a
cocktail party at 7 p.m., and dinner at 8.
Music will be by the Zan Gilbert orchestra.
Four individuals will be honored; James
Carreras. London, International chief
barker; George Hoover, executive director
of Variety International; Jack Zide, chief
barker of Tent 5, and Mrs. Woodrow
Praught. retiring president of the Women
of Variety.
ME-2
BOXOFFICE :: January 4, 1965

. . The
Sex in 'Single Girl'
Title Stirs Protests
Detroit—The word "sex" in the title
of the Warners' "Sex and the Single
Girl" ran headlong into trouble with
the city
administration.
Advertising on buses operated by
the city, drew protests to the office of
Mayor Jerome P. Cavanagh, with the
result that the title was revamped.
The new try uses simply the copy "?
and the Single Girl."
COLUMBUS
Arthur M. "Doc" Holah, 91. retired MGM
representative here, died December 18
at his home in South Dajtona. Pla. He had
a lung ailment for six months. Holah re-
tired ten years ago. He is survived by his
wife Cora Jane and two sons city
council at Mount Vernon tabled indefinitely
a proposal to grant franchise for
a
community antenna television, after a
speech in opposition voiced by Ken
Prickett. executive secretary of the Independent
Theatre Owners of Ohio. Prickett
also spoke before the city council of Shelby
Akron Jaycees Seeking
To Buy's Loew's Theatre
AKRON—The Junior Chamber of Commerce
is considering the purchase of the
3.000-seat Loew's Theatre building downtown,
due to be closed February 1 and possibly
razed to make way for a parking lot
if nobody buys it from Karam Joseph, the
owner. The Jaycees have signed an option
to purchase the theatre, which was built in
1929 for $1 million as a motion picture and
vaudeville house. They are planning to
establish a nonprofit foundation that would
buy the building for $60,000.
The Jaycees. at a meeting of 75 representatives
of various civic organizations,
said that Loew's would "fill the gap" until
the city can finance and build a new civic
auditorium. In addition, the theatre building
would be an asset to the downtown
area, whereas its razing would hasten the
deterioration of the central city, it was
argued.
However, opponents pointed out it would
cost about $50,000 a year to operate the
building, including $16,000 in property
taxes, plus $6,000 per year lease on the
front lobby entrance, which is in another
building, a $1,000 state canal tax. and
salaries for a building engineer.
City Orchids to Lillian Stembaugh,
Owner of Theatre, for New Factory
HARTFORD, MICH.—The forthcoming
move by the Bangor Mill & Cooler Co. from
Bangor to Hartford centers on Lillian V.
Stembaugh. owner of the Heart Tlicatre
Industrial Fund. Inc.. has labored for
months to bring this major industrial development
to her town. The factory will
be erected on an eight-acre .site which the
HIP has held for the past four years, near
the C&O railroad. HIP purchased the site
at that time through the civic generosity
of a businessman who furnished funds
without interest, and the property is being
made available to the Bangor company at
the same price it cost in 1960, despite
inflation.
The new owners plan a factory to cost
about $85,000 and furnish employment for
about 50 people—a sizable improvement
for Hartford. A 13.000-square-foot steel
factory building, with an unusual office in
the form of a "king-size walk-in cooler,"
in opposition to a CATV application there. will be built. This marks an expansion of
about one-third for the Bangor company
The Columbus Citizen-Journal
which has been employing only 35 people.
editorially
supported the position of New York supreme
The extent of dedicated service given by
court Justice Henry C. Greenberg Mrs. Stembaugh is suggested by the fact
in granting an injunction against 20th-Pox that, just after bringing the industrial
and showings of "John Goldfarb, Please project to a successful conclusion, she
Come Home." The editorial argued that entered the hospital to undergo surgery,
Notre Dame's name and reputation are. remaining some two weeks, to return to
withiii the limits of constitutional guarantees
of free speech, its own property . . .
her office with a renewal of the
and
same
community
vigorous approach to industry
and the injunction is a "setback for vulgarity."
problems.
Read the editorial: "If pandering The value of Mrs. Stembaugh's leadership
to the lowest common denominator of public
to the community was summed up in
the Hartford Day Spring thus in an editorial:
taste can be made too expensive for "Never underestimate the power of
dollar-hungry publishers and moviemakers,
maybe welcome impetus can be given to a woman—certainly the whole town of
the movement to clean up some of the obvious
Hartford ought to send orchids to Lil
Stembaugh. She's been the tenacious one
current excesses in both mediums."
who has worked hard and long with several
prospects for new industry—new to Hartford.
Many would have given up, as one
by one the efforts failed. But Lil just
learned more and more of what industry
wanted—what she could do to help, and
she coordinated the efforts. Last week she
met success. Probably she has received her
real thanks—seeing the earth movers starting
in— the first new industry in the new
in this town of 2.305 population just a few city of Hartford.
miles from Lake Michigan in Van Buren "This is a major step In changing the
County.
outlook—from the time there was a bond
Mrs. Stembaugh. president of Hartford is.sue for a 'village jail' which went to help
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It's taken a long time to overcome that
step backwards, and now a step forward
has been taken. Keep up the good work,
Lil."
Florence Bzovi Dies
DETROIT—Florence, wife of veteran
theatre owner Andrew Bzovi, died recently.
Bzovi built the Ecorse Theatre in the Detroit
suburb of that name in 1920, and
subsequently the new Harbor Theatre In
Ecorse. continuing operation of the latter
until a few months ago. Their son Daniel
for years was associated in the business as
manager or operator, and now operates the
Holiday Drive-In at Trenton in partnership
with Thomas Pascu.
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BOXOFFICE :: January 4, 1965
ME-3

. . Following
.
. . Pre-Chi'istmas
. . Associated
—
DINNER FOR JACK—Jack Finberg, celebrating his 25th anniversary with
United Artists, was honored by his Cincinnati Filmrow colleagues and area exhibitors
at a dinner in the Playboy Club there recently. Grouped behind a standee
of Finberg and his wife are Filmrow executives Jay Goldberg, J.M.G. Film Co.;
Edward Salzberg, Screen Classics; A. H. Duren, Warners; Milton Gurian, Allied
Artists; Phil Fox, Columbia; William A. Meier, Paramount; Al Kolkmeyer, Universal;
Ray Russo, 20th-Fox; Finberg, and H. Russell Gaus, MGM.
CINCINNATI
^olumbia Pictures held its annual Christmas
dinner-dance at the Alms while
20th-Fox staffers had fun at the Variety
Club, Vernon Manor. United Artists had a
gay time at the Lookout House and the One
O'clock luncheon group enjoyed its party
at Yunger's cafe . . . A. H. Duren, Warners
manager, is vacationing for several weeks
at Atlanta . . . Away from their desks for
short vacations were managers Jack Finberg,
UA; William A. Meier, Paramount; Al
Kolkmeyer, Universal, and MuiTay Baker,
Continental. Pre-Christmas visitors on the
Row were J. C. Weddle, Lawrencebm-g ; Ed
Hyman, Huntington; Walter Wyrick,
Louisa, Ky.; Ohioans Wally Allen, Springfield;
J. H. Knight, Columbus and Fred
Donahue, New Boston . . . Doris Vogel is
a new staffer at Warners.
A $12,000 renovation has converted the
new Sharon Theatre. Sharonville, back
into the movie business after some years
as a church. It opened with "Yesterday,
Today and Tomorrow" . a
custom of past years the subui'ban Esquire.
Hyde Park and the Guild were closed for
several days before the Christmas holiday
to give staff members a few days off and
to di-ess up the houses for reopenings on
Chiistmas.
Norman Foster Chosen
As 'Brighty' Director
DETROIT — Norman Foster has been
signed as dii'ector of "Brighty" by Stephen
P. Booth, independent Michigan producer.
The film is designed as a family-appeal
picture, based on the well-known children's
book about a burro in the Grand Canyon,
where shooting will be started in the early
spring. Poster was writer and director of
Walt Disney's "Davy Ci'ockett," "Elfego
Baca" and "Hans Brinker or the Silver
Skates," and directed the Loretta Young
television show.
Serge Baudo composed the music for
Columbia's "World Without Sun."
CLEVELAND
^he Film Building has done it again
another set of twins. And not just
"another" set! These two are Scott David
Sparks, 7 pounds, 10 ounces, and Steven
Jeffrey, 7 pounds 9 ounces, son of Ronald
and Shirley Sparks. Ronald is booker at Cooperative
Theatres and Shirley has been for
several years the cool and competent secretary
to Dick Wright, district manager for
Warner Bros.
Mary Lou Weaver, secretary to Ted Levy,
district manager at Buena Vista, is still at
Will Rogers Hospital. Several about the
Film building have heard from her and she
seems to be doing okay. She had one piece
of hard luck. On December 14 her sister
Elizabeth Murray was taken ill on the
street in Cleveland and was taken to University
Hospital. Mary Lou, at Saranac, was
hard to find in Cleveland. But the hospital
is assm-ing any enquirers that Elizabeth's
condition is also satisfactory. Cards for
Mary Lou, anyone?
T-A-M-I in Electronovision came to many
theatres during the holiday week. It first
was seen in the Hippodrome at a 10 a.m.
Friday il8) matinee and with afternoon
shows in the Cedar-Lee, Riverside, Alhambra.
Vine and Berea. The Haltnorth,
Madison, Avalon and Ezella got it on the
29th . visitors in the film
building: Paul Vogel of the Liberty in
Merle Horst from Indian Lake,
Wellsville,
and Guido Spayne from Akron.
D. Belloni will open the Brewster Theatre
this month . Pi-ess reports the
death of Arthur M. Hoolah, foiTner MGM
booker in Da.vtona Beach. He was a former
Clevelander, began his career in medicine
shows and joined MGM in Columbus in
1920, retiring in 1950. One of his jobs was
to "review" MGM pictures before they went
to the new defunct board of censors.
3Irs. C. H. Cox, former member of the
Cleveland Motion Pictui-e Council, died in
her subuib-Lakewood home a week ago . . .
20th-Fox withdrew the New Year's Eve
showing of "John Goldfarb, Please Come
Home" here in the Palace. Manager Max
Mink announced that the substitute pictui-e
would be "Pleasm-e Seekers."
Start BOXOFFICE coming .
D 3 years for $10 (SAVE $5)
D 2 years fo. $8 (SAVE $2) D I »e»r for $5
D PAYMENT ENCLOSED
Q SEND INVOICE
New Harrison Release
From Eastern Edition
NEW YORK—Edward Harrison, who has
distributed "Gate of Hell" and the Indian
pictures made by Satyajit Ray in the U.S.,
will distribute "Utamoro, Painter of
Women," a Daiei production in color by
Masaichi Nagata, who made the Academy
Award-winning "Gate of Hell" and "Rashomon,"
early in 1965. The Japanese picture
opened at the Carnegie Hall Cinema in
New York.
THEATRE
These rates for U.S., Canada, Pan-America only. Other countries: $10 a year.
STREET ADDRESS
TOWN STATE ZIP NO
>^AME
POSITION
BOXOFFICE - THE NATIONAL FILM WEEKLY
825 Van Brunt Blvd., Kansas City, Mo. 64124
RCA SERVICE COMPANY
5121 W. 161 St., Cleveland, Ohio
Zip Code 44135 Tele.: 671-3775
BOXOFFICE :: January 4, 1965

picked
lUth
.225
»•»
Christmas Week Best
Of Year in Boston
BOSTON—With the biggest array ol
new pictures in the past year, the Boston
boxoffice was booming in Christmas week.
"Goldfinger" opened with a record 300 at
the Music Hall, while "Father Goase" was
at the Memorial. "Sex and the Single
Girl' launched its Paramoimt run with
175 per cent; "The Ajnericanization of
Emily" rang up 200 at the Orpheum, the
same score tui-ned in by "Kiss Me. Stupid"
at the Beacon Hill. "The Pumpkin Eater"
at the Astor and "Seance on a Wet After- NKW HAVEN -PAJAMA PARTY'—Sam Germainc, extreme right, hosted a
"
noon at the Pans Cinema "My Pan .roup of exhibitors at a luncheon in New Haven for Tommy Kirk of AIP's "Pa-
Lady
'
up a whoppmg 225 m its j^ma Party." Standing, from left: Francis Flood, Stanley Warners': Robert Gibtenth
week at the Saxon while "The Finest
^„^ New Haven Register; James M. Totman, SW; Larry Germaine, SW; Leonard
Houis enjoyed a 140 sixth round at the Sampson, Nutmeg Theatres; James Darby, Paramount Theatre; Harry Kapowitz,
j^„; Seated: Joe DeLouise. SW; Sperie P. Pcrakos, Perakos Theatre Associates;
Exeter. There hadnt been business like
this all
^^^^ Zimmer, Palace, Bridgeport; Kirk; George Christ, Palace, Bridgeport, and
anticipating even better business for
j^^^ Pr^„^ R^^i„ ^^^^^„„ ^ELL
Year s Eve, when special shows were scheduled
year in Boston and exhibitors were
New
by nearly all the
'
theatres.
lAverage Is 100) rwi t^ f If^ A TiT 1
r The Pumpkin Eater Rovol) 200 1611 BeSt OI 64 NOmeCl
Beacon Hill— Kiss Me, Stupid ,Lopert) 200 _ ^^ . . — ,, tvt- i
Boston—Mediterranean Holidoy ,Contl), lOth wk. 150 Rv l-rTtir" Allpn AA/lnPm
CQpr.—Emil ond the Detectives ,BV) 150 "Y ^^i*"*- rTllCll VV naClll
Center—The Disorderly Orderly Paro). 150
HARTFORD ^^^^.^,^ ^ — Allen M. Widcm. Hait-
inema, Kenmore Square— Marriage Italian
Style lEmbassv) 175 ford Tmies amusements editor-columnist.
xeter--The Finest Hours ,Coi), 6th wk 140
bary—Mary roppins ifcJV wk 2/5
prefaced his Ten Best Films of 1964 list-
»,.
Mayflower—A Hard Days Night (UA); Kissin'
, , . , . ±.
iHg With the observation, "Nineteen-sixty-
Cousins (MGM), reruns
Memonol— Pother Goose
130
200
300
foui'.
remembered
fast
,
fading
,r^
for too
into memory,
,
much of aistmguished
won't be
i.j
Univ)
c Hall—Goidfinger lUA)
Orpheum—The Americoniiotion ot Emily (MGM) 200 motion picture entertainment.
Itall' Porrs°q":aV7 "nemcl-MarriaTe «yle "The bUlk Of this year's prodUCt lineup
(Embossy) 1 80 adhered most assiduously to the anticipatory
"""."" .°.^'*..""°°"
200 plotting procedure and principle accepted
'(Art.xSr.°rr
xon—My Fair Lody (WB), i 6th wk in previous 12-month spans."
State—The Skin Game (Mishkin), Wild Sex (Mishkin) 150 rpv,„ i„„ . rT,y,„f A/Tan -prnm -Rin I -inprt
West End Cinema— David and Liso (Confl); The ten. that Man ±'1 Om KIO, ijOpelt-
Lotd ot the Flies iConfl), reruns 140 UA.
The Cai-petbaggers, Paramount.
1/ f" Q mm ^\ AIT Behold a Pale Horse, Columbia.
Y C t\ lYl \J iV / The Luck of Ginger Coffey, Continental.
My Fair Lady, Warner Bros.
Mary Popplns, Buena 'Vista.
Joseph Sherman, Fair Haven film exhibitor one Potato, Two Potato, Cinema 'V.
and auctioneer, has taken over and re- Robin and the Seven Hoods, Warner
opened the long-closed Star Theatre in Bros.
Salem, N. Y. Last spring, the Vermonter The Finest Hours, Columbia,
also acquired control of two other New Kiss Me, Stupid, United Artists.
York state establishments. Aust's Open Air
Theatre in South Glens Falls and the
Whitehall Drive-In in Whitehall. In addition,
he has been operating the Capitol in
Whitehall and the Strand in Mechanicsville,
both owned by the Benton estate and
reportedly scheduled for razing soon.
Honor to Projectionist
NEW HAVEN—Perakos Theatre Associates
managers honored veteran Palace
projectionist Charles Gryguc at a luncheon
at Hem-ico's restaui-ant chaired by circuit
heads Peter G. Perakos sr. and Sperie P.
Perakos. A short business meeting preceded
the festivities.
Matinee at Meriden
MERHDEN. CONN.—The Tolls Meriden
hosted a parent-children Saturday matinee
progi-am, featui'ing "The Three Stooges Go
Around the World in a Daze," plus cartoons.
Adults were charged 85 cents, children
50 cents.
SPRINGFIELD
J^ing Brown has resigned as general manager
of the Redstone Theatres' Cinema
I and Cinema 2, West Springfield. A successor
will be amiounced shortly by John
P. Lowe, district manager. Brown formerly
was with Trans-Lux Theatres . . . The
Cinema I screened Paramount's "Becket"
for benefit of the Friends of St. Francis
chapel.
A VFW Show at Theatre
WINSTED, CONN.—The Winsted post
of the Veterans of Foreign Wars sponsored
a free childi-en's holiday show at the Cuddy
Strand, distributing free refreshments.
A Vacation at Wilkinson
WALLINGFORD. CONN. — George H.
Wilkinson jr.. MPTO of Connecticut president,
closed the Wilkinson December 16-17
as pre-Chi'istmas holiday vacation.
Jayne Mansfield
Co.
Plans Film in Boston
BOSTON—Jayne Mansfield is coming
to Boston Sunday the 10th to look over sites
for the filming of "That Girl From Boston,"
from the book of the same name by
Bostonian Robert Rimmer, which Miss
Mansfield plans to make into film with her
own producing company.
John Raffo, vice-president of Challenge
Press here, which published the book, a
racy expose of an island gi-oup of odd
characters who visit with Beacon Hill society
sm-reptitiously. said Miss Mansfield
will hold preliminary meetings with the
publisher, author and Herb Margolis of Dramatic
Ai'ts Corp.. Challenge Press Hollywood
representative.
Raffo said Miss Mansfield will spend
nine days here looking over the filming
sites, which would include Boston's harbor,
an Island in the harbor, the waterfront.
Beacon Hill, stores and restaurants
along Tremont street, and cafes and nightclubs.
Among characters in the book are a
wrestler, a striptease artist, a Beacon Hill
socialite, a wealthy playboy, a i-ugged yoimg
island sailor, a college girl, a painter, a
preacher. Miss Mansfield, according to
Raffo, has expressed interest in playing
the role of the Piincess, who is the stripper
in the book, married to the wrestler.
Embassy's "Yesterday, Today and Tomorrow"
has been designated as the official
Italian entry for "Best Picture of
1964" honors at the upcoming Academy
Awards.
SILICON
'Lady' fo Worcester Feb. 3
WORCESTER — Redstone Theatres'
Cinema I will open "My Fair Lady" February
3 at $3 top.
Dark at Portland 12 Days
PORTLAND — The downtown Empire
shuttered December 12 through December
25.
'249»
""'"""""'""^'
Lee ARTOE CARBON CO.
5
f QUALITY
I
lassimnn
BOXOFFICE January 4, 1965 NE-1

.
. . Pre-Cliristmas
—
DINNER FOR JACK—Jack Finberg, celebrating his 25th anniversary with
United Artists, was honored by his Cincinnati Filmrow colleagues and area exhibitors
at a dimier in the Playboy Club there recently. Grouped behind a standee
of Finberg and his wife are Filmrow executives Jay Goldberg, J.M.G. Film Co.;
Edward Salzberg, Screen Classics; A. H. Duren, Warners; Milton Gurian, Allied
Artists; Phil Fox, Columbia; William A. Meier, Paramount; Al Kolkmeyer, Universal;
Ray Russo, 20th-Fox; Finberg, and H. Russell Gaus, MGM.
CINCINNATI
^olumbia Pictures held its annual Christmas
diiiner-dance at the Alms while
20th-Fox staffers had fun at the Variety
Club, Vernon Manor. United Ai'tists had a
gay time at the Lookout House and the One
O'clock luncheon group enjoyed its party
at Yunger's cafe . . . A. H. Duren, Warners
manager, is vacationing for several weeks
at Atlanta . . . Away from their desks for
short vacations were managers Jack Finberg,
UA; William A. Meier, Paramount; Al
Kolkmeyer, Universal, and Mm-ray Baker,
Continental. Pre-Christmas visitors on the
Row were J. C. Weddle, Lawrencebm-g ; Ed
Hyman, Huntington; Walter Wyrick,
Louisa, Ky.; Ohioans Wally Allen, Springfield:
J. H. Knight, Columbus and Fred
Donahue, New Boston . . . Doris Vogel is
a new staffer at Warners.
A $12,000 renovation has converted the
new Sharon Theatre. Sharonville, back
into the movie business after some years
as a church. It opened with "Yesterday,
Today and Tomorrow" . . . Following a
custom of past years the submban Esquire,
Hyde Park and the Guild were closed for
several days before the Christmas holiday
to give staff members a few days off and
to di-ess up the houses for reopenings on
Christmas.
Norman Foster Chosen
As 'Brighty' Director
DETROIT — Norman Foster has been
signed as director of "Brighty" by Stephen
P. Booth, independent Michigan producer.
The film is designed as a family-appeal
picture, based on the well-known children's
book about a burro in the Grand Canyon,
where shooting will be started in the early
spring. Foster was writer and director of
Walt Disney's "Davy Ci-ockett," "Elfego
Baca" and "Hans Brinker or the Silver
Skates," and directed the Loretta Young
television show.
Serge Baudo composed the music for
Columbia's "World Without Sun."
CLEVELAND
J^he Film Building has done it again
another set of twins. And not just
"another" set! These two are Scott David
Sparks, 7 pounds, 10 ounces, and Steven
Jeffrey, 7 pounds 9 ounces, son of Ronald
and Shirley Sparks. Ronald is booker at Cooperative
Theatres and Shirley has been for
several years the cool and competent secretary
to Dick Wright, district manager for
Warner Bros.
Mary Lou Weaver, secretary to Ted Levy,
district manager at Buena Vista, is still at
Will Rogers Hospital. Several about the
Film building have heard from her and she
seems to be doing okay. She had one piece
of hard luck. On December 14 her sister
Elizabeth Murray was taken ill on the
street in Cleveland and was taken to University
Hospital. Mary Lou. at Saranac, was
hard to find in Cleveland. But the hospital
is assm-ing any enquirers that Elizabeth's
condition is also satisfactory. Cards for
Mary Lou, anyone?
T-A-M-I in Electronovision came to many
theatres during the holiday week. It first
was seen in the Hippodrome at a 10 a.m.
Friday (18) matinee and with afternoon
shows in the Cedar-Lee, Riverside, Alhambra,
Vine and Berea. The Haltnorth,
Madison, Avalon and Ezella got it on the
29th . visitors in the film
building: Paul Vogel of the Liberty in
Merle Horst from Indian Lake,
Wellsville,
and Guido Spayne from Akron.
D. Belloni will open the Brewster Theatre
this month . . . Associated Pi-ess reports the
death of Arthur M. Hoolah, foiiner MGM
booker in Daytona Beach. He was a former
Clevelander, began his career in medicine
shows and joined MGM in Columbus in
1920, retiring in 1950. One of his jobs was
to "review" MGM pictures before they went
to the new defunct board of censors.
Mrs. C. H. Cox, former member of the
Cleveland Motion Picture Council, died in
her subm-b-Lakewood home a week ago . . .
20th-Fox withdrew the New Year's Eve
showing of "John Goldfarb, Please Come
Home" here in the Palace. Manager Max
Mink announced that the substitute picture
would be "Pleasui-e Seekers."
Start BOXOFFICE coming .
D 3 years for $10 (SAVE $5)
n 2 ye.ti for $8 (SAVE $2) Q I year for $5
D PAYMENT ENCLOSED
SEND INVOICE
New Harrison Release
EasI Edit
NEW YORK—Edward Harrison, who has
distributed "Gate of Hell" and the Indian
pictures made by Satyajit Ray in the U.S.,
will distribute "Utamoro, Painter of
Women," a Daiei production in color by
Masaichi Nagata, who made the Academy
Award-winning "Gate of Hell" and "Rashomon,"
early in 1965. The Japanese picture
opened at the Carnegie Hall Cinema in
New York.
These rates for U.S., Canada, Pan-America only. Other countries: $10 a year.
THEATRE
STREET ADDRESS
TOWN STATE ZIP NO
NAME
POSITION
BOXOFFICE - THE NATIONAL FILM WEEKLY
825 Von Brunt Blvd., Kansas City, Mo. 64124
^^~:\ THEATRE SERVICE
UiOl^ backed by experience ond resources of
^ y Radio CorDoration of America
RCA SERVICE COMPANY
5121 W. 161 St., Cleveland, Ohio
Zip Code 44135 Tele.: 671-3775
BOXOFFICE :: January 4. 1965

—
—
—
i utn
. ."T"
'
, , , , . , »,. . j.
Christmas Week Best
Of Year in Boston
BOSTON—With the biggest array of
new pictures in the past year, the Boston
boxoffice was booming in Christmas week.
^^
"Goldfinger" opened with a record 300 at
the Music Hall, while "Father Goose" i^^^^^K[ ^^^H^^^^B^^I 1
200 at the Memorial. "Sex and the Single MJV^^^^B ^^^H S^^^K^^H I
Girl" launched its Paramount run with
175 per cent; "The Americanization of
Eniily" rang up 200 at the Orpheum, the
same score turned in by "Kiss Me. Stupid"
^'l^li&lr
at the Beacon Hill. "The Pumpkin Eater"
at the Astor and "Seance on a Wet After- M^^V HAVEN 'PAJAMA PARTY'—Sam Germainc, extreme right, hosted a
noon" at the Paris Cinema. "My Pair g^oup of exhibitors at a luncheon in New Haven for Tommy Kirk of AIP's "Pa-
Lady" picked up a whoppn^g 225 in its j^ma Party." Standing, from left: Francis Flood. Stanley Warners'; Robert Gibtenth
week at the Saxon while "The Finest
j^^ 1^,p„. Haven Register; James M. Totman, SW; I.arry Germaine, SW; Leonard
Horns enjoyed a 140 sixth round at the Sampson. Nutmeg Theatres; James Darby, Paramount Theatre; Harry Kapowitz,
hadn Exeter. There been business like
g^y seated: Joe DeLouise, SW; Spcrie P. Perakos. Perakos Theatre Associates;
t
this all year in Boston and exhibitors were
jj^^^ Zimmer. Palace. Bridgeport; Kirk; George Christ, Palace, Bridgeport, and
anticipating even better business for New
Year's Eve. when special shows were scheduled
^^^ p.^3„k. Radio Station WELL
by nearly all the theatres.
"
t Is
r The Pumpkin Eoter Royol) 200
t^ f
1611 DGSt OI
tf^ A "KT 1
64 ^011160
Average 100)
m
Beacon Hill Kiss Me, Stupid iLopert) 200 .,«.. kii ttt. l
Boston Mediterranean Holidoy .Confl), lOth wk. 150 KtT C^ritir"
Copr— Emil ond the Detectives BV) AllPIl
150
\A/lOPrn
''Y ^"»1C nilCli VV lUClll
Lord of the Flies Confl), reruns 140 UA.
\i D hM ^\ hi T
V C l\ lYI \J IV I
The Carpetbaggers, Paramount.
Behold a Pale Horse, Columbia.
The Luck of Ginger Coffey. Continental.
My Fair Lady, Warner Bros.
Mary Poppins, Buena Vista.
Joseph Fair fihn exhibitor Sherman, Haven one Potato, Potato, V.
Two Cinema
and auctioneer, has taken over and re- Robin and the Seven Hoods. Warner
opened the long-closed Star Theatre in Bros.
Salem, N. Y. Last spring, the Veimonter The Finest Hours, Columbia,
also acquired control of two other New Kiss Me, Stupid, United Artists.
York state establishments. Aust's Open Air
Theatre in South Glens Falls and the
Whitehall Drive-In in Whitehall. In addition,
he has been operating the Capitol in
Whitehall and the Strand in Mechanicsville,
both ov\Tied by the Benton estate and
reportedly scheduled for razing soon.
Honor to Projectionist
NEW HAVEN—Perakos Theatre Associates
managers honored veteran Palace
projectionist Charles Gryguc at a luncheon
at Henrico's restaiu'ant chaired by circuit
heads Peter G. Perakos sr. and Sperie P.
Perakos. A short business meeting preceded
the festivities.
Matinee at Meriden
MERIDEN. CONN.—The Tolls
Meriden
hosted a parent-children Saturday matinee
progi-am, featm-ing "The Three Stooges Go
Around the World in a Daze." plus cartoons.
Adults w-ere charged 85 cents, children
50 cents.
SPRINGFIELD
If ing Brown has resigned as general manager
of the Redstone Theatres' Cinema
I and Cinema 2, West Springfield. A successor
will be announced shortly by John
P. Lowe, district manager. Brown formerly
was with Tians-Lux Theatres . . . The
Cinema I screened Paramount's "Becket"
for benefit of the Friends of St. Francis
chapel.
A VFW Show at Theatre
WINSTED, CONN.—The Winsted post
of the Veterans of Foreign Wars sponsored
a free children's holiday show at the Cuddy
Strand, distributing free refreshments.
A Vacation at Wilkinson
WALLINGPORD. CONN. — George H.
Wilkinson .jr., MPTO of Connecticut president,
closed the Wilkinson December 16-17
as pre-Chi-istmas holiday vacation.
Jayne Mansfield
Co.
Plans Film in Boston
BOSTON—Jayne Mansfield is coming
to Boston Sunday the 10th to look over sites
for the filming of "That Girl From Boston,"
from the book of the same name by
Bostonian Robert Rimnier, which Miss
Mansfield plans to make into film with her
own producing company.
John Raffo, vice-president of Challenge
Press here, which published the book, a
racy expose of an island gi'oup of odd
characters who visit with Beacon Hill society
surreptitiously, said Miss Mansfield
will hold preliminary meetings with the
publisher, author and Herb Margolis of Dramatic
Ai'ts Corp., Challenge Press Hollywood
representative.
Raffo said Miss Mansfield will spend
nine days here looking over the filming
sites, which would include Boston's harbor,
an island in the harbor, the waterfront.
Beacon Hill, stores and restaurants
along Tremont street, and cafes and nightclubs.
Among characters in the book are a
wrestler, a striptease artist, a Beacon Hill
socialite, a wealthy playboy, a i-ugged yoimg
island sailor, a college girl, a painter, a
preacher. Miss Mansfield, according to
Raffo, has expressed interest in playing
the role of the Pi-incess, who is the stripper
in the book, married to
the wrestler.
Embassy's "Yesterday, Today and Tomorrow"
has been designated as the official
Italian entry for "Best Picture of
1964" honors at the upcoming Academy
Awards.
SILICON
'Lady' to Worcester Feb. 3
WORCESTER — Redstone Theatres'
Cinema I will open "My Fair Lady" February
3 at $3 top.
Dark at Portland 12 Days
PORTLAND — The downtown Empire
shuttered December 12 through December
25.
;^
Lee ARTOE CARBON CO.
fouALirv
I
BOXOFFICE January 4, 1965 NE-1

. .
Manager
. . Lou
BOSTON
Toe Mansfield, Uiiited Aitists exploitation
* representative in New England, is back
at his desk after a short illness Phil
. . .
Engel, former advertising and publicity
manager for 20th Centm-y-Fox, retui-ned
from a trip to New York City where he
discussed plans with a major company distributor
regarding an assignment that will
be announced shortly.
Allied Artists has moved its Boston exchange
from 39 Chm-ch St. on Filmrow to
the Universal Building. Jerry Callahan is
exchange manager Al Levy
.
and his staff at 20th Centui-y-Fox also
have moved, now operating out of thennew
quarters at 260 Tiemont St. The
. . .
New England premiere of Joseph E. Levine's
"Marriage Italian Style" was held
on Christmas Day at the Cinema on Kenmore
Square and at the Park Square
Cinema.
Albert J. LocatelU, 64, former theatre
buUder who resided in Back Bay, died
^^ WATCH PROJECTION IMPROVE
^^
^ Technikote
= " SCREENS
^ ^
Now! -The Only
^ ANTI-STATIC SCREEN g>
5*^ XR-171 Peorl • Repels Oust
^^
^Pg^//////ll»\\\\\V^g^
Theatre Equipment Supply Dealer:
Export—Amity Internotionol Distributors
TICHNIKOTE CORP. 63 Seabring St.. B'klyn 31, NY, NY. I
5,
^-\ THEATRE
SERVICE
RCA SERVICE COMPANY
48 North Beacon Street
Boston 34, Mass. Algonquin 4-2
December 21. Duiing the 1920s, he built a
circuit of theatres in Ai-lington and Somerville
and in the late 1930s he developed
coordinated shopping units in Winchester
and Belmont, Mass.
Burglars broke into Allied Artists and
Rifkin Theatre offices and caused a great
deal of damage, jimmied the safe in Rifkin
offices and ransacked both offices,
making off with several items of office
equipment. This is the second exchange
that has been bui-glarized in the last few
weeks; Columbia Pictmes branch was
broken into earlier and office equipment
stolen.
NEW HAMPSHIRE
The Strand Theatre in Manchester was
reopened December 16 following the
construction of an attractive new and
larger lobby and the installation of a new
refreshment bar.
A new feature film, "Seven Mountains
Tall," produced in New Hampshire's White
Mountain region last summer, is expected
to be ready for release by the middle of
January, according to David Stern, 3rd,
head of the Elmwood Film Co. of Haddonfield.
N. J., which is producing the movie.
He said the music for the production was
composed by Carlos Surinach. Stern is the
son of a well-known former newspaper
publisher in New York and Philadelphia
and himself was a newspaper pubUsher
before entering the motion picture production
business.
Frank W. Baldwin, 89, who operated the
Halcyon Theatre in Colebrook. where silent
movies were shown in the 1920s, died
at a Lancaster nursing home, December
22, after a long ilUiess. In addition to having
been a film exhibitor, he was the first
automobile dealer in the area, operated
the Blue Bii'd Pavilion in Lemington, Vt.,
until it was destroyed by fire, and was the
former proprietor of Baldwin's General
Store, famous for its comitry atmosphere.
Baldwin, who also served as Pittsburg town
clerk for 30 years, is survived by three
sons, a sister and four grandchildren.
Terence Young Signs Trio
To Star in TV Special
From Eastern Edition
LONDON — Producer-director
Terence
Young has signed Kim Novak, Claudia Cardinale
and Richard Johnson to star in a
90-minute television special concerning the
United Nations and based on an original
story by Ian Fleming. The story deals with
the crackdown of an international narcotics
syndicate and was written specifically
for the UN prior to Fleming's death
earlier this year. Produced by the Telsun
Foundation, the program, still untitled, is
tentatively scheduled for broadcast in the
U.S. by ABC-T"V in April.
HARTFORD
"The Connecticut Bank & Tiust company
reports consumer buying has been the
spur to Connecticut's galloping business
activity. Department store sales. July
through October, averaged 12 per cent
greater than last year's corresponding
and the bank's business activity
period,
index hit an all-time high at 142.4 per
cent.
V
Recent Hartford visitors included Sperie
P Perakos, Perakos Theatre As.sociates,
New Britain: Sal Adorno jr., Middletown
Drive-In owner-operator, and John R.
Patno jr., manager of the Paramount at
Springfield Cohen, retired Loew's
.
Palace manager, is expected to announce a
new business affiliation shortly.
Lockwood & Gordon Enterprises' Bill
Rosen, Bill Daugherty and Jack Connell
attended a New York showing of Warners'
"My Fair Lady" . . . The Park St. Investment
Co. reopened the Central, West Hartford,
on Christmas Day, following a $15,-
000 remodeling-redecorating job. The theatre
had been shuttered nine days.
The 900-seat Lucca subsequent-run Lyric
played a "live" Italian stage show, featm-ing
the Marino Marini quartet and Vittoria
Raffaele, on a recent Thursday night,
charging $3.50 for adults and one dollar
for children under 12 . . .
Elmwood businessmen
sponsored a children's holiday
show at the Perakos Elm. Tickets were
distributed through stores.
Art Films in Montreal
Kept Out of Province
From Canadian Edition
MONTREAL—An informal dual arrangement
has developed in the handling of
motion pictures since relaxation of regulations
by provincial censorship authorities.
The province is unofficially but effectively
divided in two districts—one
comprising Montreal and the other the
remainder of the province—for exhibition
of so-called art pictures.
The foreign imports do extremely well in
the Montreal area, but they are too "far
out" for the less populated areas of the
province: hence they seldom are shown
outside of the metropolis under an unwritten
but clearly understood pact between
censors and exhibitors. Scenes which are
accepted by sophisticated audiences in
Montreal could very well cause raised eyebrows
in rural locations, it is stated. With
a strict watch kept on motion pictures and
other attractions in the province's smaller
centers, the appearance of some of the foreign
films could well cause more than
raised eyebrows.
So, it is stated, as long as the pictures
stay in Montreal any unnecessary fuss is
avoided.
J(^fifuU(t^
Large C
Greater Cral
MAXIMUM LIGHT
New York-Sun Carbon Co., 630 - 9»h Aye N«w "fork ^ijy _
Notional Tlieatre Supply, 500 Pearl St., Buffolo, N
Circle 6-4995
A&V-heVre" rvice, Albony, New York. Ho 5-5055
Mossacliusetts—MossachuseHs Theatre Equipment Co.,
Boston, Liberty 2-9814
irt:-2
January 4, 1965

. . . The
. .
I
he
New Theatre Started
In New Haven Suburb
NEW HAVEN — Atlas Milford. Inc..
owner of the rapidly expanding Connecticut
Post Shopping Center in subiuban Milford.
has disclosed start of construction of a
$500,000 motion pictuie theatre.
NEW HAVEN
Cal Adorno jr., owner-operator of the
Middletown Drive-In. Middletown. has
been named achievements committee chairman
of the Middletown Kiwanis Club .
Donn logha. district manager for the Nutmeg
Circuit, is writing a motion picture
column for the weekly Mark magazine,
which appears in Fairfield County.
Sperie P. Perakos, general manager of
Perakos Theatre Associates, was in New
York for several days on circuit business
independent Midtown. Norwich,
annoiuiced new matinee prices: adults. 50
cents: children. 25 cents.
Some Familiar Faces
Off NY Assembly Lists
Frc.Ti Eastern Edition
ALBANY — Many familiar figures will
be missing in the legislative halls when
the regular session opens in January with
the Democrats taking firm control.
Gone wUl be the top GOP leaders Walter
J. Mahoney, Buffalo, who was senate
president pro tern, and Joseph F. Carlino,
Nassau County, who was the assembly
speaker. And Luigi Marano. chairman of
the Joint Legislative Committee Against
Indecent and Obscene Material, who
headed assembly drives for film classification,
was one of the Republicans who went
down to defeat.
However, Harold I. Tyler, former owner
of the Delphia Theatre in Chittenango, a
Republican, retained his seat. Others who
will be around again include Verner Ingram,
strong supporter of film classification:
Bertram Podell. an opponent: Lawrence
Murphy, senior member of the Joint
Committee, and Noah Goldstein, who sponsored
a 1964 bill aimed at limiting attendance
of persons under 18 at motion
picture theatres.
Hollis Theatre Joins ITOA
NEW YORK — The Hollis Theatre,
Queens, has become a member of the Independent
Theatre Owners Ass'n, according
to Harry Brandt, president.
Crown at Hartford Is Sweating Out
Areas Multimillion
By ALLEN M. WIDEM
HARTFORD—The plight of a smallish
900-seat Loew's Poll and 1,500-seat Loews
Palace, has had to slash its admissions
from a 90-cent level, instituted some
months ago, back to a previous high of
75 cents.
BACK TO 75 CENTS
Giobbi said he's put the 75 -cent tab
back as permanent policy with hopes of
i700-seati, subsequent-i-un theatre in the
midst of a downtown Hartford section
which Is being dramatically transf)osed via
a multimillion dollar federal and local
expenditures into a modem redevelopment
area, is reflected in declining grosses of
the Ciown Theatre.
The Joseph Giobbi-operated Crown, situated
at 358 Main St.. three blocks from
the two-acre tract once containing the 2,-
bolstei-ing a lagging boxoffice trade.
The time when the two-acre tract heretofore
known as the Loew property will
blossom forth with a ten million-dollar
commercial-apartment complex 'including
an 800-seat motion picture theatre i as
many months off. and until then, with
heavy-duty construction trucks nmibling
through the heart of the city, Giobbi has
to seek out new boxoffice revenues.
For one thing, he's booking what he
characterizes as better-quality product,
hoping to liu-e potential patrons from the
James M. Totman, Stanley Warner zone
manager, arranged the thii-d annual Toys
for Tots holiday parties, sponsored by the
Marine Corps Resene. at the Roger Sherman.
New Haven, and Cinemart, Hamden,
admitting all youngsters with presentation
of one new or workable toy for distribution
to the deserving. WNHC-TVs Admiral
Jack and his all-star smallfry revue,
plus a cartoon screen show, were featiu-ed
in both theatres, under sponsorship fringe areas.
of WNHC-TV. WDEE radio and the Hamden
branch of New Haven's Second National
"I've
said, "by
been
double-biUs
encouraged
such
somewhat. "
as A Shot
he
in
the Dark' and 'The Visit,' well realizing
Bank. The Pepsi-Cola Bottling Co.
provided free soft drinks.
that before the Poll and the Palace came
tumbling down, I could be content with
black ink on the boxoffice books by scheduling
action-and-adventiu'e type product
books the house himself, regularly
calling on Connecticut Filmrow offices). I
honestly don't think what's left of the
Crown Theatre neighborhood trade 'many
blocks of tenement houses have been torn
down for the $100 million Constitution
Plaza commercial complex which houses
the spanking new Hotel America, Broadcast
House for WTIC-AM-FM-TV, plus some
20-story office structures i is particularly
important at this stage of the game.
ATTRACTING SUBURBANITES
"I've been getting a modest influx of
people from other sections of the city, and,
significantly, from suburban areas. They
read my newspaper ads 'he buys one- and
two-inch display ads in both metropolitan
Hartford dailies j, and are sufficiently influenced
by the soimd of the title or the
name of the personality to get into their
cars or go out to the public transportation
and come down to the Crown."
He has little parking space to offer;
whatever cars come into the area have
to fend for themselves in parking lots
some blocks away or hope for empty street
space.
He's highly appreciative of cooperative
measures manifested in encouragement and
ideas from both major and independent
Pilmrow sources.
"Connie Carpou 'Connecticut manager
for MGM), included me in a first-run
saturation premiere of 'Flipper's New Adventure'
< playing with a half dozen outlying
Redevelopment
hardtops and drive-ins), and my trade
was brisk enough to encourage us to cast
out for participation in other first-run
playoffs."
Giobbi, who was in circuit and independent
exhibition in Los Angeles before
cjming here two decades ago, wistfully recalls
the old days at the Crown, when a
pair of Allied Artists program pictures
would fill the house.
"Everybody came out ahead in those
days. Today, AUied's been cutting down
its releases and the smaller theatres, such
as my own, can feel the pinch. What Steve
Broidy and Allied Artists have done for
the smaller theatres shouldn't be overlooked
by the industry; they deserve a lot
of credit, and, for that matter, as much
quantity bookings as we independents can
give them."
At the same time, Giobbi's painfully
aware that redevelopment, with rebuilding
et al. can take many, many months, and
until the reconstiTiction reaches the climactic
moments, downtown Hartford—and
its counterparts across the country—can
resemble veritable "ghost towns" at night.
"I'm appreciative of the effort to 'dress
up' Hartford and other larger cities with
redevelopment, but it's rather depressing
to realize we have to 'sweat out' toward
the time when redevelopment is a hard
reality."
The Ciown is the sole remaining subsequent-nm
outlet in a downtown area that
once had numerous showcases.
Gone are the Parsons, Princess, Warner
Regal, Harris State, among others.
"It's an eerie feeling to an independent
theatre operator when he has to face the
realization that despite other theatre closings,
he has to beat the bushes for enough
trade to keep his books in black ink. The
trade you'd think would flock into the
remaining theatre in the area just doesn't
exist."
"The Unknown Battle," a Columbia release,
is being filmed at Poole off the south
coast of England.
You, too, can laugh
all the way to the bank
by using
BOXOFFICE'S
Clearing House for
BUYING-SELLING-TRADING
new or used equipment.
BOXOFFICE January 4, 1965 NE-3

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The U. S. GoyernmenI does not pay for this advertisement. The Treasury Department thanks, for their patriotism. The Advertising Council and this magazine.
BOXOFFICE
NE.4 January 4, 1965

Theatre Receipts Up
In '63; Fewer Tickets
MONTREAL—The receipts of Canadian
motion picture theatres during the fiscal
year 1963 showed an increase over the
corresponding period of the previous year,
although the paid admissions declined
slightly.
In the year just closed il964>, according
to many sources of the industry, both distributors
and exhibitors, it is felt that
business conditions generally continued to
show an improvement.
According to advance release of figures
that will be contained in the 1963 issue of
the Dominion Bureau of Statistics report.
"Motion Picture Theatres and Film Distributors,"
to be released shortly, the receipts
from paid admissions (excluding
amusement taxes* of 1.486 motion picture
theatres of Canada
1 1.245 auditoriums and
241 drive-insi in 1963 amounted to $71,641,
505.
In 1962 there were 1.518 theatres in Canada
11.278 auditoriimis and 241 drive-ins>
with receipts of $67,748,118.
The number of paid admissions in 1963
amounted to 97.888,272 as compared to
100.844.169 in 1962. and amusement taxes
totaled $4,766,714 against $4,770,459 in the
preceding year.
The receipts of 60 Canadian film exchange
companies were $40,156,396 as
against $35,171,843 in 1962.
Salaries and wages paid by motion pictuie
theatres for 1963 amounted to $15,-
473.829. compared to $15,052,783 in 1962:
and for the film exchanges, $4,165,345
against $4,070,014 in 1962.
Strong 'Kwaheri' Openings
In Arizona and California
From Western Edition
PHOENIX, ARIZ.—A new African film.
"Kwaheri." opened here in December,
rolled up a high gross, reported to have
reached 300 per cent, at the deluxe downtown
Fox Theatre here. In its opening at
Fox's new 1.100-car Thunderbird Drive-In
in Glendale. Calif., the business report gave
225 per cent.
it
"Kwaheri" was filmed entirely in Africa
by Miki Carter, with production in charge
of David Chudnow and Thor Brooks, whose
Unusual Films International is handling
the distribution from their Los Angeles
headquarters. Kioger Babb, well-known
showman, in charge of the film's promotion,
participated in the campaign put on
for the film in Phoenix in cooperation
with Dick Smith, Fox city manager there.
Satui-ation radio predominated the exploitation,
along with heavy newspaper
linage.
The film also was test-dated by Western
Amusement Co. in five California and
Arizona towns, the Antelope Theatre at
Lancaster: Barstow at Barstow; El Rancho,
Victorville in California; and at the Paramount
Casa Grande and Studio. Coolidge.
Arizona.
"Kwaheri" will go into national release
in January.
Sells 'Kwaheri' to Towa
fr-.ry Western Edition
HOLLYWOOD—David Chudnow, president
of Unusual Films, sold the rights
to his "Kwaheri" to Towa Films of Japan.
Major Role for Films in Schools
Urged by Education Commission
MONTREAL—The school house of tomorrow,
for parttime at least, could literally
be a motion picture theatre, and Fcllini,
Eisenstein, Bergman, etc., could become
household words of Quebec school
children if recommendations contained in
a report from the Royal Commission on
Education are carried through.
The commission, headed by Msgr.
Parent of Laval University, which has
been inquiring into the education system
of Quebec, in its latest report to the provincial
government devoted one of the
most forward looking chapters, entitled
"L'Education Cinematographique." in
which motion pictures are described as a
profound art form that should be studied
in Quebec schools.
In the chapter, the baroque films of
Orson Welles are compared to Michaelangelo's
Sistine Chapel: the Russian
moviemaker Serge Eisenstein is likened to
Shakespeare: the unorthodox angle work
of certain cameramen resembles paintings
by Titian and Delacroix.
MATURES AS ART FORM
The commission feels the cinema has
come into its owti as an art form every
bit as important as literature, music and
the theatre. The report stated: "If you
assign a student to read a book by William
Faulkner and he doesn't like it. he puts
it aside. But if there are parts of a movie
he doesn't understand, he sits through it
any\vay and contents himself with watching
the action. You can't put a movie
aside like you can a book."
The commission recommends coiu'ses on
the cinema be started in Quebec schools
as soon as possible. Some of the basic
com-ses would be compulsory, while others,
for students who want to specialize in a
particular field of the cinema, it would be
optional.
The commission asks the Quebec Department
of Education to appoint a director
of cinematology who would organize a
special committee to look into cinema
needs in the schools. He would try to recruit
qualified teachers of cinema art.
and encourage school commissions to offer
cinema coui-ses.
WOULD SET UP LIBRARY
A fui-ther suggestion is that from 1970
onwards, only qualified cinematologists give
these courses. There would be a cinema
librai-y, luider control of the province's
audiovisual service that would contain celluloid
copies of major art films for distributions
to the schools.
The report does not specify at what age
cinema training be started— but it does
say introductory courses could be given
in elementary schools. It foresees the creation
of courses on film appreciation, and
others on the mechanics of the film. Providing
equipment was available, students
could learn the process of filmmaking, step
by step. At the age of about 18 they would
be able to make their own films, those
who chose to.
"The language of the 20th century,"
the report states, "is not only that of the
word. With advent of the movies and television,
light and movement have been
used to evoke feelings. Images on the screen
can tell us more about the human face
than all the beautiful passages of Racine
and Balzac. And we can see detail in closeups
stage
i
cannot provide
that the theatre < us."
"Even the most banal object, when
studied closely by a camera, radiates an
intensity and profundity that cannot be
captured in other art forms. Every year
now, as many, if not more, works of art
are created by cinema as by literature."
The report mentions five movies "which
contain more significance and lyricism
than most of the books that have won
literary prizes these last 10 years."
The movies are: Mr. Hulot's Holiday.
La Notte, H Posto, High Noon and Citizen
Kane.
New Group to Develop
Canadian Film Code
MONTREAL — The new Intra -Industry
Relations Committee organized by exhibitors
and distributors at the recent trade
conferences in Toronto to expedite the
handling of grievances, also will develop
a motion pictui'e industry code of sound
business practies, according to Gaston H.
Theroux, president of the Association des
Proprietaries de Cinemas du Quebec.
The Quebec association will appoint a
subcommittee to perform the same functions
in the Quebec province. Theroux said.
He also pointed out that the Motion
Picture Industry Council of Canada, in
its session at Toronto, adopted a resolution
that calls on exhibitors and distributors
"to continue to exercise vigilant control
over the material and publicity they
use to promote and exploit motion pictures,
"and that such "continue on a level
consistent with intelligence and good
taste."
Grierson's 'Son of Ceylon'
Seen at Cinematheque
MONTREAL — Basil Wright, British
documentary producer, screened his personal
print of John Grierson's "Son of
"
Ceylon at La Cinematheque Canadierme
here. On the same progi-am were three
other prewar British films. "North by
Northwest" by Len Lye: "Weather Forecast"
by Evelyn Spice and "Coal Face" by
Alberto Cavalcanti. The National Film
Board's own "Churchill's Island" produced
in 1941, which won an Oscar in Hollywood
in the short subjects category, was also presented.
The above films formed part of the
third program of a three-part "Homage
to John Grierson." founder of the British
documentary film movement and first film
commissioner of the National Film Board
of Canada. A special brochure on Grierson
was presented to the viewers.
The progiam was the last of 1964 series
of permanent Cinemathque Canadienne
screenings. Activities will resume Januai-y
11.
The world premiere of Joseph E. Levine's
"Marriage Italian Style" will be at the
Festival Theatre in New York December 20.
BOXOFFICE :: January 4, 1965
K-1

. . The
. .
MONTREAL
n ttendance at the closed-circuit theatre TV
presentation of the National Hockey
League game Sunday, December 20, between
the Montreal Canadia:is and the
New York Rangers at the Francais Theatre
drew an excellent crowd. It was the
first of ten scheduled road hockey games.
A project of DuPont TV Corp., the theatre
showings use the Magnavision process, and
a imique, bilingual commentary provided
by Montreal radio and television commentators
Danny Gallivan and Gen-y Trudel.
Each game to be presented locally will
be accompanied by a feature movie.
Odeon has shifted its Montreal Beaubien
Theatre here exclusively to first class
French movies and was renamed Le Dauphin.
Among the films scheduled to be presented
are Patate, 100,000 Dollars au Soleil,
Les Parapluies de Cherbourg, L'Homme
de Rio, Le Jom-nal d'Une Femme de Chambre
La Vie a Deux, Un Monsieur de Compagnie
and Le Gros Coup.
with Santa Claus to distribute presents.
Christmas trees were on display in the lobbies
of the theatre and the public contributed
gifts for distribution.
The Rosemount Theatre, owned by
United Amusement Corp., and managed
by Maurice Beauvais, was the scene of a big
Christmas party organized by a Montreal
weekly, Nouvelles Illustrees, for more than
1,300 children, among them a strong contingent
of orphans. Entertainment personalities
of Montreal amused the childi'en
preceding the stripping of a large
Christmas tree of the thousands of presents
presented to the children by the president
of the Montreal Fraternite des Pompiers
. . . The Montreal Museum of Fine
Arts presented a number of French films,
including one written and directed by Rene
Claire . . . The Canadian Museum presented
Japanese films in its series of films
on art . . . Cinerama's "It's a Mad, Mad,
Mad, Mad World" celebrated its first year
of continuous showing at the Imperial The-
The Michel Cinema in suburban Ville atre, The big production, which is now in
its last few weeks, will be replaced by
St. Michel is under new management in
the person of Joe Feoli, who took over on "Circus 'World."
December 18. The owner of the Michel
Cinema is Hervy Koyette United Montreal director Pierre Patry is continuing
Theatre Managers
.
Ass'n of Montreal
work on "Cain," which will be
staged a Christmas party the evening of Patry's third full-length feature
somxes
production.
December 18 for 500 orphans from the
According to industi-y the
Creche d'Youville on Cote de Liesse road film has a $140,000 budget due to the
and the Orphelinat St. Arsene. Christophe financial help of La Compagnie France
Colomb street. The event was held in the Film, exclusive distributor of the film in
Dorval Theatre. Films, candy, soft drinks Canada . . . Meanwhile, it was learned that
and ice cream were on the progi-am along Alvin Goldman has been appointed screen
writer of "Innocence" for Enterprise Films
of Canada. The announcement was made
by Enterprise's president Harry Homer in
Britain, who has been in Europe and in
France to cast some roles for his company's
first three films which are scheduled
to go before the cameras in eastern
in the first half of 1965.
Dave McLaughlin of the Warner Bros.
TV division, was at the 'WB local office to
confer with manager Archie Cohen .
Pierre Dansereau, manager at Empire
Umversal and Sovereign Films, traveled to
Sherbrooke on business . . . Hilda Steinle,
vice-president of a travel agency in Athens,
Greece, said that movies had much to do
with influencing North Americans to go
to Greece. Mrs. Steinle. in Montreal on
business, said, "Boy on a Dolphin" may
have flopped at the boxoffice but was a
big hit with tourists in Greece. She said
the film with its Greek setting had much
to do with influencing Greek tomists trade.
"Never on Sunday," another film with a
Greek location, had a much happier ending
in the cinemas, said Mrs. Steinle, but
"it was extremely unpopular with the
Greek people. It showed some of the shabbier
aspects of Greek life" . . . Saul Levitt,
on the staff at Paramount on a parttime
basis, entered Montreal Jewish General
Hospital.
Latest Fellowship Winner
Signed to Long-Term Pact
Edit
HOLL-YWOOD—Charles M. Kray, 1964-
65 MCA creative writing fellowship winner,
has been signed to a long-term contract by
Universal.
Kray, 36-year-old graduate student at
UCLA, will write and observe other aspects
of Universal City Studios' entertainment
program, Sid Sheinberg, Universal TV production
executive, said. Kray, North Hollywood
theatre arts student and actor, has
virtually completed work for a Master's
degree in playwriting. The MCA creative
writing fellowships are in effect at 21 universities
and colleges throughout North
America.
Film Council Four Star
Presented to 'Fair Lady'
From Western Edition
HOLLYWOOD—The Southern California
Motion Picture Couircil's Four-Star
award for "My Fair Lady" was accepted
at the council's annual Christmas tea by
Gladys Cooper, who plays the role of Mrs.
Higgins in the Warner Bros, production.
The event was held at the Hollywood Assistance
League with Elayne Blythe presiding.
Manufactured by: O. DUCHARME &. FILS LIMITEE
1290 Rosemont Boulevard, Montreal 35
ADDRESS
(DETACH AND RETURN)
Please send ui your catalogue without obligation
PROVINCE
The script of Columbia Pictures' release,
"The Unknown Battle," was written by
Ivan Moffat.
Prompt theatre service from
qualified personnel
Complete projection &
sound equipmeats
Replacement parts always on hand
BEST THEATRE SUPPLY REG'D
K-2 January 4, 1965

. . Word
. . The
. . Members
. . The
. . The
23
. .
. .
Producer of Gunsmoke
Joins Universal Studio
From Western
Edition
HOLLYWOOD—Norman Macdonnell was
signed by Universal City Studios as a producer
and creative executive for tlie development
of properties for television and
motion pictures. Jennings Lang, head of
Universal TV production, said Macdonnell
will initially concentrate on new TV projects
to be ready for the 1965-66 season.
Macdonnell was producer for the past nine
years on TV's Gunsmoke.
TORONTO
Qdeon Theatres will open its new Albion
Theatre in suburban Etobicoko in the
near future. Etobicoke is the place where
Famous Players Canadian has been conducting
its Telemeter experiment for several
years . Variety Club obtained
approximately $80,000 in cash and pledges
duiing the five-hour telethon conducted
on Channel 11 during the pre-Christmas
weekend to aid its Variety Village Vocational
School.
The Downtown, central unit here of 20th
Centm? Theatres, has started bargain
matinees from 9:30 to noon Monday to Friday
mornings for 50 cents. The regular
matinee price is 75 cents ... A huge
Chi-istmas tree, gaily decorated, occupied
a spot in the lobby of the Odeon Carlton
with patrons being invited to deposit gifts,
which Manager Vic Nowe with staff members
distributed among needy children . . .
i
Five Toronto theatres, the Imperial, Eglinton,
Yorkdale, Runn^'Tnede and Golden
Mile, booked the T.A.M.I. Show Teenage
Awards Music International < for a series
presentations at $1 admission.
of morning
.
Canadian Odeon did quite a bit of advance
advertising for "John Goldfarb. Please Come
Home," which had been booked into 11
Toronto miits. until the picture was withdrawn
because of a legal difficulty in the
U.S. was received here that the
Canadian Picture Pioneers branch for
Manitoba and Saskatchewan enjoyed its
annual gathering at the Marlborough Hotel.
Winnipeg. The day's activities included
the luncheon, dinner and dance
under the direction of President Dave
Rothstein. The new officers are: president.
Dave Rothstein: vice-president, D.
Wolk: secretary-treasui-er, T. Taylor;
publicity, Harold Joyal; membership, A.
Henne: sick committee, A. Levy, J. Fergtison
and E. Turner; directors, A. Mc-
Lean, W. Johnson, Robert Hurwitz. S.
Swartz, H. Swartz, H. Gray and B. Myers.
In the municipal elections at Owen
Sound in the Toronto territory, the voters
turned down the proposal for Sunday
shows. 2,586 to 2,361. They voted in favor
of Sunday .sports, however. Famous Players
common shares have shown recent
firmiiess in trading on the Toronto .stock
market, apparently because of a bright
financial report for the first nine months
of 1964. The prevailing price in trading
has been around $21.50.
OTTAWA
. . . Ca.sey
Jim McDonough. recently named manager
of the FPC Capitol here, had his
two sons with him here during the Christmas
season. They came in from colleges
in the Atlantic coast provinces. Mc-
Donough came here from Halifax where he
was FPC district manager
Swcdlove, proprietor at the Linden, is
back in harness as a director of the Motion
Picture Theatres Ass'n of Ontario, the discovery
having been made that he was not
defeated in the annual elections at Toronto.
The scrutineers gave him a wrong
count when checking the ballots. The new
board of directors will meet January 14
at Toronto when 1965 MPTAO officers will
be chosen.
Manager Monty Badgley of the Odeon
Elmdale presented five perfoniiances of
"Years of Lightning, Day of Druins" in
tribute to the late President J. F. Kennedy.
No admi.ssion was charged but the patrons
were invited to make silver donations to
the Kennedy Memorial Fund for Canadian
Retarded Children . of the
Ottawa Theatre Managers Ass'n, of which
Doug Pinder of the Rideau is president,
gathered with wives and friends for a pre-
Christmas midnight party Wednesday i23i
at the Riverside Hotel. Incidentally, all
local theatres opened for business at 3
p.m. on Christmas Day giving employes
some time at home with families.
.
Holiday attractions at Ottawa theatres
included "The Americanization of Emily"
at the big Capitol: "Emil and the Detectives"
at the Regent: "Father Goose"
at the Somerset. Elmdale and Queensway,
and "Golcifinger" at the Elgin, with "My
Fair Lady" continuing at the Nelson
AIP's T.A.M.I. Show was featured at morning
performances at the Ottawa Capitol
starting December 26 for which the admission
was $1. This featm-e was also presented
at the Palace, Cornwall, Capitol.
Kingston. Odeon, Peterborough, and elsewhere
in Eastern Ontario.
The Kingston Film Society arranged a
Sunday night showing of "The Love Game"
for members but the print did not aiTive.
To avoid disappointment, two of the society
officers chartered a plane for a flight
to Toronto to pick up the film and returned
in time for the performance.
1
As a special memorial tribute to the late
U.S. president, Odeon Theatres sponsored
a showing Wednesday night 1 of "John
F. Kennedy. Years of Lightning, Day of
Drums" for which no admission was
charged. The screening was particularly
important because of the presence of the
diplomatic corps here . Ottawa Valley
has one more town in which Sunday
sports have been approved apart from
Sunday shows. In the civic elections at
Renfrew the voters supported the sports
referendum by a 660 majority.
The Hibou Cinema Club here more or
less defied the Christmas shopping division
by presenting "Cuba Si" Tuesday night
il5> in its hall. The title of the picture
.
The Center at Windsor conducted a benefit
encouraged attendance three Odeon
show on a recent Sunday afternoon at units in Ottawa, the Somerset, Elmdale
$1 and Queensway. introduced three holiday
admission, with all proceeds being
turned over to St. Leonard's House where attractions by staging a "Father Goose"
former inmates of prisons receive assistance
for return to civilian life.
Day for the comedy of that name .
The suburban Mayfair was able to bring
back the perennial classic "White Christmas"
for a .successful engagement after
the -schools closed for the holidays . . .
The Odeon in Kingston also had a special
for the family trade. "So Dear to My
Heart."
Ottawa newspapers are again making effective
use of the Movie Guide for childi-en's
features, now that juveniles are forsaking
TV programs. The guide is provided
weekly by the Ottawa Film Council
... No less than 2,500 members of the
school safety patrols were guests at the
FPC Capitol for their annual Christmas
show Saturday morning, December 19, the
feature being "Charge of the Bengal Lancers."
The boys and girls also received
candy bars and soft drinks in recognition
of their diligent service at school crossings.
Dr. Bunche to Be Feted
From Eastern Edition
NEW YORK—Dr. Ralph Bunche, undersecretary
for special political affairs of the
United Nations, will be an honor guest at
the International Film Awards dinner
January 19 at the Hotel Americana, according
to Walter Reade jr., dinner chairman.
Donald S. Rugoff, president of Rugoff
Theatres and president of Cinema V, will
be exhibitor chairman. David Emanuel,
president of Governor Films, will be arrangements,
Tom Brandon, president of
Brandon Films, 16mm non-theatrical films
chairman, and Gary Dartnell, president of
Lion International Films, program journal
chairman.
TV Series Music by Tiomkin
From Western Edition
HOLLYWOOD—Hershel Gilbert, executive
music director for CBS network, reports
composer-conductor Dimitri Tiomkin
will compose a theme song and write the
background music for a new telefilm series
to be called the Wild West, which will be
the first series to be recorded with the new
stereophonic sound which has been installed
at CBS Studio Center.
WAHOO \t
the
ideal boxofFice attraction
increase business on your
'off-nights". Write today for complete
details.
ing or car capacity,
Be sure to give seat*
HOLLYWOOD AMUSEMENT CO.
3750 Oolcton St. « Skokie, llllnolt
BOXOFFICE January 4, 1965 K-3

VANCOUVER
Les Wedman of the Vancouver Sun,
commenting on local theatrical personalities,
noted that Ron McKee, manager of
the subui-ban Ridge, took a night off to
catch "Mad World" at the Strand, and the
title had significance for him—Ron opened
with "White Christmas" Wednesday the
16th and on Saturday (19) his one and
only peak night of the week, the picture
was shown over Channel 5.
Former deejay and TV teenage moppet
show director Buddy Clyde has latched on
to what could be the hottest show business
personality to come out of Vancouver
since Mimi Hines. His North Vancouver
protege Terry Black has a disc, "Unless
You Care." currently outscoring the Beatles
in Canada and moving up rapidly on the
FPC Is Renovating Its
Capitol in Winnipeg
WINNIPEG—Famous Players Canadian
Corp. has awarded a $151,000 contract to
McAllister Construction Corp. to remodel
the 1,960-seat Capitol. Plans involve clos-
TJA Manager Harry Woolfe returned from a
sales meeting in Toronto in time to remind
youi- correspondent that he erred in
U.S. charts. According to Buddy, Terry has
been signed to an exclusive term contract
with Paramount Pictures and has signed
saying Peter Sellers was finally off th" for two Ed Sullivan shows, six Shindigs
Vancouver screens. "A Shot in the Dark" and ten Dean Martin shows. He is currently
merely moved over to the Park where it in his first picture playing alongside Anning
continued to do nice business in its ninth Margret. called "Go Ape."
one of the theatre's two boxoffices, reducing
the house to about a 1,500-seat capacity
by installing new seating, a new
and tenth weeks, and Sellers showed up
The record cold snap has so far been
on the Lyric screen in an opus entitled
ridden cut by the di'ive-in theatres. All and larger lobby, new candy bar, new washrooms
and constructing new offices and a
"Up the Creek," teamed with "Promises!
were still open with the exception of
Promises!" Tom Noonan, star with Jayne
Odeon's Westminster, which had services new facade at the Donald Street entrance.
Mansfield in "Promises!," did a terrific
frozen up. Setting
promotion job on the picture, gaining more
some kind of a record Work now is underway under supervision
is the Ruskin: closed for a couple of seasons,
it reopened
of Green Blankstein
attention from the critics, and commentators
on radio, TV
& Co., with a completion
date set for March 1.
November 27,
and in the newspapers
and is still
than usually gathered for a major attraction,
but not buck
going strong on weekends.
the picture could the
weather and an apathetic public.
WINNIPEG
fhe 1,960-seat Capitol offered the T.A.M.I.
Show in Electronovision at morning
matinees starting at 10 during the
holiday week. The regular booking started
at the usual noon opening hour . , . Leo
Manix is assistant manager at the Odeon
Theatre under Dave Robertson. Manix
comes from Leeds in England, where he
operated a theatre.
Venezuela Picks 'Becket'
Frcm Eastern Edition
NEW YORK—Hal Wallis' "Becket" has
been selected as Picture of the Month by
the Film Culture Center of Venezuela, according
to Paramount.
WEEK
Opportunity Knocks
EVERY
in
BOXOFFICE
• CLEARING HOUSE for Classified Ads
• SHOWMANDISER for Promotion Ideas
Over Million Expended
In Gallup Area on 'Trail'
From Western Edition
GALLUP, N.M.—Location shooting on
"The Hallelujah Ti-ail" in western New
Mexico around Gallup by the Mirisch-
Kappa Corp. cost more than one million
dollars. A company under the direction of
John Sturges did location work on the
Cinerama film here in two different
periods.
First, a crew arrived here in early July,
spent two weeks, then was rained out.
It retm-ned in mid-September and spent
another month on location.
The fii-m spent $1,150,000 in the Gallup
area on the film, which included salaries
for about 100 New Mexico persons, including
numerous Navajo Indians. The cost
information was supplied by the Gallup-
McKinley County Chamber of Commerce.
• FEATURE REVIEWS for Opinions on Current
Films
• REVIEW DIGEST for Analysis of Reviews
Don't miss any issue.
Handy subscription blank on last page.
BOXOFFICE :: January 4, 1965

Wednesday)
• ADLINCS t EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE BELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING IDEAS
THl GUIDE TO i BITTER BOOKING AND B U S I N E S S - B U I LD I N 6
Spanish Day With Burton Holmes h Fabulous' at Boxoffice
Letters to Schools in
Seven Counties, Plus a
Personal
Followup and
Gimmick Add Up to SRO
For 'Fabulous Spain'
i
A Spanish Day presentation of Burton
Holmes' "Fabulous Spain" broke every
midweek boxoffice record at
the Wellmont Theatre in Montclair. N.J.,
recently. Not only that, the gross was the
highest reached in 200 previous engagements
of the two-hour travel film with onstage
narration.
The achievement, by Harry A. Wiener,
managing director of the Stanley Warner
operation, was the result of pinpoint merchandising
based on previous promotion
of special shows and persistent work, part
of it from a hospital bed.
LEARNED FROM LAST YEAR
Last year, Wiener relates. Holmes'
"Grand Tour" and "Italian Holiday" had
played with Wellmont with excellent adult
patronage but veiT poor student attendance.
Later, Wiener has won fine school
cooperation on the Heritage Operetta and
a Shakespeare series he had presented.
"I felt that if I could combine the two
results, the 'Fabulous Spain' presentation
could be a very successful pro.iect." Wiener
relates. He recalled that after he had
alerted the schools in seven counties in
the Montclair area in behalf of his Shakespeare
series, the response was disappointing
until he followed up with separate
letters to English and drama teachers,
etc.. in the high schools, private schools
and colleges.
He followed this procedure on "Fabulous
Spain"— first a general announcement to
the schools, following up with letters to
the Spanish department heads.
WORKS FROM HOSPITAL
"Unfortunately, in the middle of my
campaign." Wiener relates, "I had to be
hospitalized . . . for 15 days. I was very
much upset over this, but after explaining
my problem to the doctors, I was given
pei-mission to carry on my work bytelephone
from my bed.
"I advised the schools that if this venture
was successful, other special showings
along the same lines would follow. I pro-
Several of the 75 buses which brought high school studenh fo the Wellmont Theatre in Montclair, N.J.,
for a one-day showing of "Fabulous Spain," the narrated Burton Holmes feature, on a midweek day.
Special promotions brought a record one-day gross at the Wellmont.
moted 100 paperback books that sell for
50 cents each, titled How to Speak Spanish,
and with every reservation received from
the schools, we sent a book to a faculty
member.
"I made a tieup with the office of Iberia
Airlines, which flew in 300 carnations from
Madrid the night before the show. I picked
these up at Kemiedy airport and they were
distributed to the faculty members accompanying
student groups. Bouquets were also
sent to oui- three hospitals in Montclair.
We received a great many letters and calls
of praise for this project.
"Reservations started poui'ing in from
over 70 schools and the 1 p.m. perfonnance
was completely sold out. As a matter
of fact, we were short 150 seats for this
show, over our capacity of 1,900 seats. The
fire department granted me permission to
place 150 rented chaii-s in the orchestra
pit and in other locations where there
would be no fire hazard, and four firemen
remained at the theatre during the
entire afternoon. So great was the response,
that we had to put on an extra show at
4 p.m., in order to handle the overflow
of students and adults. At the 8 p.m. performance
there were a great many college
students attending.
"The results this year for "Fabulous
Spain," were certainly fabulous, breaking
every boxoffice record in the 42 years of
this theatre. I received a vei-y fine letter
from Andi-e de la Varre, co-producer of this
pictui-e, in which he advised me that in
the 200 previous engagements for this production,
our gross was by far the highest
ever achieved.
CONCESSIONS OVER $800
"Our concessions were well over $800, and
with three extra poitable stands, we were
unable to handle the business.
"We had 75 buses of students attending
from a radius of 50 miles from Montclair.
The police department put a staff of five
men at the theatre to help handle the
crowds and provide ample protection for
their safety. The police chief said they
had plenty of experience in Montclair with
students attending the Cinerama theatre
but in their entire histoiT, they had never
seen anything like this crowd.
Backs Loop Openings
Sam Seplowin, head of American International
in Chicago, and his staff prepared
an extensive newspaper, radio and TW
campaign for the simultaneous openings in
two Loop theatres— "Pajama Party" at the
B&K Roosevelt, and "Diary of a Bachelor"
at the Loop Theatre.
For an Employe Party
The Wooster (Ohio) Theatre was rented
to the Borg-Warner plant there for an
employes Chi-istmas party December 19
by Walt Brubaker, manager.
BOXOFFICE Showmandiser :: Jan. 4, 1965 — 1

. . "Are
The "jewel thief," hanging high above the
drew the attention of thousands of people during
the run of "Topkapi" at the RKO Albee in downtown
Cincinnati.
The fomed Fox Wilshire Theatre in Los Angeles used
o nine-foot sultan on an open truck covered with
valance through a week plugging 'Topkapi." Also
making an impact were windows plugging "Topkopi
Green" in Haggarty's seven-store high-style women's
fashions chain and in displays in Los Angeles ticket
offices of TWA and SAS.
Here's a Christmas to March Promotion:
Queen of the Cheer Leaders Contest
Vernon Powell of the New Albany (Ind.)
Drive-In forwards to Boxoffice Showmandiser
a promotion he worked out which ex-
white, cheer leader sweater.
"The photos then were displayed on a
revolving color wheel set up in our conces-
tended from Christmas 1963 to the following
sion building. At one side was a 'vote
March. He relates:
barometer' showing each girl's standing.
•We called it the Queen of the Cheer "The wheel was made thus: first we
Leaders contest. We got five cheer leaders made 4x8-foot frames of plywood painted
from each of the eight high schools in the with black iron paint. These were used as
four counties our patrons come from to part of the revolving wheel.
enter the popularity competition, making
"Several merchants were contacted for
40 contestants in all. Arrangements were
prizes in return for screen ads. The grand
local to
prize winner received a five-day trip, with
8x10 photos of each girl In her black
her mother, to Fort Lauderdale, Fla., during
made with a photographer take
and
the Easter holiday, plus $50 In spend-
ing money, a set of luggage and an orchid
corsage. Everything was donated by merchants
in return for screen ads.
"The merchants were kept supplied with
ballots made from a Rex Rotary printer in
our office. The girl and their friends
could pick up ballots at the participating
merchants. A screen trailer also explained
that ballots could be obtained from the
merchants. No purchase was necessary.
"The grand prize was donated by a
bakery and cost less than $200.
Jack Catoldo, manager of the Palms Theatre in
downtown Detroit, arranged this street stunt in promotion
of the opening of "Rio Conchos." An Indian
on a pony dragged a body through the streets of
downtown Detroit and suburban shopping centers.
The photograph landed on TV news shows and
"If anyone is interested, be sure and tell
them to have the girls and their parents
.sign a release giving permission to use the
photos."
First 25 Kids Free
Jim Macris of the Oswego (N.Y.) Theatre
admitted the first 25 kids in costume
free to his Halloween matinee show. A
costume judging contest, find the shoe
game, etc., highlighted the stage activity.
Jim also promoted some 45 records for a
giveaway, and had an attractive herald
made up, which was slipsheeted into a
local paper for maximum distribution.
Background Tip Gets
Slory for 'Outrage'
Norman Pader, MGM field man. supplied
a bit of background information
which gave "The Outrage" a feature story
in a Buffalo newspaper. The film was at
the Paramount Tlieatre in the New York
lake city, which Ed Miller manages, with
Art Krolick as AB-PT district manager.
Pader discovered that Tliomas Watson
of the New York State University at Buffalo
faculty went to school with Paul Newman,
one of the stars of "Outrage," and
helped Miller arrange with a local critic
to run a feature story on this.
Miller used a girl on the street, dressed
in a Claire Bloom type costume, with her
mouth gagged, her hands tied behind her
back and carrying a sign tieing in the showing
of "The Outrage." Miller aLso invited a
local Paul Newman to be his guest on opening
night, and this story was used by a
local columnist.
There were a number of excellent book
windows planted, and local disc jockeys
used the single soundtrack 45 rpm.
A number of these records were promoted
for prizes in radio contests. Six
local radio stations were grouped in a
radio spots campaign. A savings bond was
the top prize in a contest conducted by
station WEBR.
The Courier-Express ran a pictorial preview
in advance in its Sunday roto section
and a tieup was made with the big downtown
Woolworth store, which distributed
several thousand heralds imprinted with
lucky numbers. Those holding heralds
with numbers corresponding with those
on a 40x60 in the Paramount lobby,
listed
received a pair of guest tickets to see "The
Outrage." There was a Main street window
and inside displays In the Woolworth store
promoting the tieup.
Midnight Spook Show
Is Held in Afternoon
What with a town curfew, a nighttime
community Halloween festival and a homecoming
football
game the day before with
attendant parties, showman Francis De-
Zengremal decided to have h is Halloween
Midnight Show in the AFTERNOON at the
Holland Theatre in Bellefontaine. Ohio.
He made up 40x60s with copy shouting
the news . We Crazy? Have We
Flipped Our Lid? Having a Halloween
Spook Show in the Afternoon? Yep, that's
right!"
"The sign went on to tell about the attractions,
the free giveaway masks, and
his bicycle giveaway. Francis petitioned
his local bike shop and got two used ones
^one boy's and one glrl'si for a giveaway.
These bicycles were painted black and
orange to blend in with the spirit of the
show, and were put on display in the bike
shop window for an extra ballyhoo.
'Green Eyes' Contest
Suzanne Halt, Barbara Donniger and
Martha Ann John were the finalists in the
"Girl With Green Eyes" contest held at the
Beverly Wilshire Hotel pool in Los Angeles
to exploit the UA film of that name.
Los Angeles Times writer Art Seidenbaum
was one of the judges for the event, which
drew 27 entrants.
BOXOFFICE Showmondiser :: Jan. 4, 1965

Calif.
. . "The
'
Odd Gimmicks Spice
Up Film Promotions
Interesting ginunicks are used like spice
in a pudding by Bill Samuel. Interstate
Theatres manager of the Palace and El Rey
in McAIlen and the Cactus Drive-In at
Pharr. to add taste to his promotions.
For example, he distributed a 5'ix4'2-
inch card, printed on one side, in behalf
of "Invitation to a Gunfighter." The top
half was devoted to "Let Yul BrjTiner Tell
Your Age!" by means of eight magic
squares of figures. "Add up the figures
in the top righthand comer of the blocks
in which your age appears, and you'll find
that Yul Brynner tells your age." read
explanatory copy.
Another, on 'Pajama Party." was a
3 '2x8' 2-inch card, also printed on one
side, which contained a "prescription." It
read:
DO YOU NEED TO SEE A DOCTOR?
— If »ou're sick and tired of Connmunisr war scores,
double -deoling and double-crossing.
— If your sweetheart is obstreperous, cantonkerous
and hcrd-to-g?t-alor)g with (end without!)
— tf you're trred-of-wcrk, out-of-sorts, and on the
outs with your wife.
— 'f the rent IS due, the mortgage unpoid and
vcu dcn't know where the next poyment on your
ccr IS coming from.
— If oil the world loves o lover and there's no
zn^ in love with you.
GO TO THE PALACE
A trip to the finest Theatre in Texas will moke
life Bright-Hoppy. You'll feel good as new.
We prescribe this motion picture entertainment as
•he hest "cure all medicine" for what ails you. It's
ccm-cu. ded of jov and laughter, sorrow and heort-
G:hes. hoopiress and bliss, romonce ond drama.
For "Honeymoon Hotel." Samuel distributed
3 '4x5 '2 cards with this copy:
Dear Sir: Your AVife Is Expecting!!
You to take her to the Palace Theatre.
Mc.\llen. to see HONEYMOON HOTEL,
starring Robert Goulet. Nancy Kwan.
Robert Morse and JiU St. John. It's
a sure laffer for you. Starting, etc.
Large "Join om- Party" heralds were
passed out for the "Kisses for My President"
pre-election booking at the Palace.
Babb Tests Radio Spots
For New African Film
The bosoffice productivity of radio
spots being given an acid test on a
is
new African film in color, "Kwaheri," by
Kroger Babb who is in charge of exploitation
for Unusual Films International,
the distributor. A total of ten different
radio spots were recorded by Babb for
the tests, backed up by theme music from
the "Kwaheri" score.
Some 400 spots were used on six different
stations in the Phoenix area, and
300 spots were scheduled on three stations
for the Lancaster. CaUf.. engagement.
Victorville was alloted 150 spots
and Barstow 50, to afford a comparison
of returns. The small towns of Casa
Grande and Coolidge. Ariz., were played
purely as a rural radio station test, with
100 spots scheduled in each.
Babb's routine is to test a picture, then
develop the campaign upon the basis cf his
research, then to test the campaign before
releasing the film nationally.
Something Different for a Spook Show!
Promotion Built
1
Hanford Theatre Manager J. E.
1
Thorson and his showman colleague went
into the "cemetery . . . morguetician
business to put on a Friday 13th 1 November*
midnight show.
On stage was a "Hi Jinx Shindig" by the
Gaylads and the Rev-A-Lons, plus two
"Horrible Features" . Night the
World Exploded" and "Mr. Sardonicus."
They had letterheads printed:
From Now to Eternity the
HAINTED HILLS CEMETERY
Corner of Down and Under. Tombstone.
Ariz.
Telephone Vault -CR IN 13
V. B. ONE, proniot«r
WILBE SHOT, technician
ORIGINATORS OF THE LAY-
AWAY PL.\N
These letterheads were used to publici2e
a free giveaway of 13 dead bocies to
as many unlucky winners. The lett.Ts:
TO THE UNLUCKY WINNER:
This is to certify that the pollbearer of this
letter upon presentation of same will be awarded
one dead body, having been the unfortunote
winner at the Friday the 1 3th Spook Show.
Unfortunately, the laws of this state in which
you live do not permit keeping corpses around
the house. But, we have perfected a mothproof,
genuine pine box that defies detection. It will look
like a window seat in your home.
There is, unfortunately, o "head tax" in the
state which means that if you accept delivery of
the corpus delect! ycu will hove to forfeit your
head at that time.
Trusting to be of service to you, and fiendishly
awaiting your arrival, we remain grievously yours.
Diggers Thorson and Honore, Morgueticions
Vault 13
Pine Box Hollow
Tombstone,
Arizona
F-S. Our customers never complain.
In addition Thorson and Honore had an
odd-shaped herald made up. printed one
side. 17 inches long by 5'2 inches wide.
It featured a cartoon diawing of a score or
more fiendishly looking characters, about
which was the line. "Won't you join us?
Below the cartoon was show copy and a
"FREE" box '12 dead bodies will be given
away tonight.' Will you be an unlucky
winner? . . . Signed, 'Digger' Thorson.
MgT."
We are sure "Diggers" Thorson and
Around Oddball Humor
Won't VoU Join US?
Something different was the herald mode up for the
Fridoy the 13th spook show at the Hanford (Calif.)
Theatre. Fir^t there were no spooks or goblins; in
place of these time-worn symbols, a cartoon drawing
of grotesque, oddboll characters illustrated the herald,
OS is seen above. The show copy was beneath
the drawing. Second, was the size of the herald— it
measured 17 inches long, 5'/i wide.
Honore laid 'em in the aisles on the night
of Friday the 13th, and they got a lot of
fun out of posing as the "Originators of
the Layaway Plan."
Macshore Blouses to Help
"Sylvia' February Debut
Paramount Pictures has arranged a
large-scale campaign with Macshore
Blouses on "Sylvia." A special line of
"Sylvia" blouses will be introduced by
Carroll Baker in an elaborate two-page
color ad in the March issue of Harper's
Bazaar, which will be on the newsstands
early in February.
Macshore dealers, which include many
of the leading department and specialty
stores throughout the country, are being
seniced with co-op ad mats in two different
sizes plugging "Sylvia." A special tag
with full credits to the Paramount release
is being attached to all blouses in the
"Sylvia" line.
Mailings, bulletins and a display poster
also are being used by Macshore to stimulate
widest support from retailers on the
tiein. A presentation book on "Sylvia" is
beini used by the Macshore sales force for
this purpose. The film is scheduled for
national release in February.
Identiiiccrtion Contest for 'Goose'
The Fine Arts Theatre, Portland. Me.,
lined up a six-part photo contest in the
Portland Press Herald for "Father Goose,"
awarding guest tickets for correct identifications
of personalities.
Honor Blockmon, who plays the part of Pussy Galore
in
"Goldfinger," stands beside o cake specially created
by Hilton Hotel culinary department for a recent
cocktail party and dinner held at the hotel in San
Francisco in promotion of the film.
BOXOFFICE Showmondiser :: Jan. 4, 1965 — 3 —
Has Automatic Answerer
At West Springfield. Mass., Murray Lipson,
by employing a recorded message, is
providing 24-hour telephone information at
the Majestic Theatre, which plays art
product.

Showmanship was the order of the day at the
RKO
Palace Theatre, Manhattan, for the opening of
two new horror films, "The Horrible Dr. Hichcock"
and 'The Awful Dr. Orlof." At special times during
opening day and night Dr. Hichcock stood in
front of the RKO Palace (small photo), and attracted
a crowd; then he brought them into the
lobby (large photo) where he spoke to the corpses
in the coffins on the wall. And for the nonbelievers—voices
answered him bock, and also
answered all questions anyone in the crowd asked.
Whistle-and-Win Contest on Downtown
Street Promoted on Radio for Xwai'
The Granville street area around the
Orpheum Theatre in Vancouver, B.C., was
one of the most musical spots in the city
for two days just prior to the opening of
a retmn engagement of "The Bridge on
the River Kwai."
The block between Robson and Smythe
streets contained numerous people whistling
"The Colonel Bogie March" from 4 to
6 p.m. on the Wednesday and Thursday in
question. Others were whistling "The
Bridge on the River Kwai."
The reason for all this music was a
Whistle and Win contest Manager Ivan
Ackery and two local radio stations, C-
PUN and CKNW, had promoted in behalf
of the classic war film opening. The
whistlers were there in response to many
radio spots, etc., announcing dui-ing a week
or more that Ackery and radio station
personalities would circulate around the
block giving silver dollars and passes to
tho film to everyone they found whistling
one of the melodies from the picture.
In less than 20 minutes the "Good Guys"
were swamped on both days. They gave
out approximately 100 prizes, half of them
passes and the other half silver dollars.
Simple radio copy on the Whistle and
Win contest:
INTRODUCTION: Feeble effort to whistle "Bridge
on the River Kwai."
ANN 1: You sound like you've had a hard day .
what ARE you doing?
ANN 2: Practicing ... the C-FUN GOOD GUYS
will be in the 800 block Granville, between Robson
and Smythe (today) (tomorrow) between 5 and 6
p.m., listening for people whistling "Bridge on the
Kivcr KwQi on screen tomorrow (now playing) at the
Orpheum Voncouver, Lougheed Drive-ln on the
in
Lougheed highv/oy, and the Columbia Theatre in New
Westminster.
ANN 1: So?
ANN 2: they aword you a FREE PASS to
"Bridge on the River Kwai," or o Silver Dollar!
ANN 1. Well look, . .
ANN 2: Can't stop—gotta practice . .
WRAP UP: Feeble effort to whistle "Bridge on the
R.ver Kwoi" and fode.
Television was not overlooked. A budget
Ivan Ackery, center, manager of the Orpheum in
Vancouver, B.C., and Ed Farey, a veteran of the
Burma campaign, compare their Burman Stars. Radio
and newspapers helped alert 21 veterans living in
the Vancouver area to the return showing of "The
Bridge on the River Kwai," who attended opening
night as guests of the theatre.
of $300 was expended on spots on CHAN-
TV in Vancouver and CHEK-TV in Victoria.
These one-owner stations ran the
five-minute noncommercial trailer on the
film and used the title—now playing copy
on the three huge revolving signs the television
company maintains in Vancouver,
which are seen by an estimated 200,000
each day. The "Kwai" copy was up two
days.
HUGE BACKDROP IN LOBBY
Other details of the promotion:
Huge backdrop. 21x15 feet, was placed
in the main lobby a full three weeks prior
to opening.
The lieutenant governor of British Columbia
was asked to attend the opening.
.Although he couldn't make it at the last
minute, the scheduled appearance was used
ni advertising.
Form letters were sent to all Canadian
Legion branches in the Vancouver area,
24 in all, requesting veterans of the Burma
campaign come forward and attend the
picture as honored guests. Radio station
CKNW also broadcast the invitation to
Burman veterans. The response was "tremendous":
more than two dozen showed
up on opening night.
The Royal Canadian Engineers at Camp
Chilliwack nearby was invited to send a
contingent of 100 men to represent the
military at the opening. They marched
into the theatre in formation.
FINAL TOUCH ON ICING
As a "final touch on the icing" of this
promotion, CKNW's Ed Farey, a Burman
Star holder himself, broadcast on-the-spot
interviews of the veterans in the Orpheimi
lobby. The fellows really enjoyed meetin";
for the first time and talking over their
experiences of many years, ago. As a coworker
at CKNW concludes:
"Ivan Ackery did what he set out to do.
He got Vancouver excited about seeing
The Bridge on the River Kwai.' Many
a comment in the lobby was, 'That's the
second time I've seen that pictm-e and
I'd come again"! Ackei-y also brought together
a bunch of fellows for the first
time in many years. The end result of the
promotion was you went to see the picture
and, upon leaving the theatre, felt you
knew a little more than when you went in
the theatre."
National Dream Contest
Keyed to 'Night Walker'
Universal and Dell Publication's Modern
Screen magazine have developed a national
promotion in behalf of "The Night
Walker."
Keyed to a "dream contest" being featured
by Modern Screen in its January and
February issues, for which the magazine is
offering a trip for two to the Universal
City studios and 100 other prizes, the tieup
is being highlighted in a five-minute film
which is being offered to theatres weeks in
advance of playdates on "The Night
Walker." The featui'ette, written by Robert
Bloch and produced by William Castle,
features Pat Collins, famed "hip" hypnotist
of nightclubs and TV.
Dell Publications dealers in cities and
towns throughout the U.S. and Canada are
being alerted to the tieup to enable them
to tie in with local engagements of "The
Night Walker."
— 4 — BOXOFFICE Showmandiser

^ B p X or F I C E BOOKINGS IDE
lolysis o* loy ond trodcprcss reviews. Running time is in porenlhosc
fc degree ot merit Listings cover current reviews, updated regularly.
also
ALPHABETICAL INDEX to feature r«loa«cs. C is tor CmcmaScopc,
denotes BOXOFFICE Blue Ribbo
color photography. Legion of Decency (LOD) rotings: A1 — Unob|cctionoblc for Gcncrol Potronigc;
A2— Unobjcctionoblc for Adults or Adolescents; A3— Unobjeetionobl* for Adults; A4—Morolly
"'
Jnobjcctionable for Adults, with Reservations; B—Objectionable in Port for >
istings by company in the order of rcleosc, sec FEATURE CHART.
Review digest
AND ALPHABETICAL INDEX
t+ Very Good; +

. . . MGM
REVIEW DIGEST
AND ALPHABETICAL INDEX ^ Very Good; + Good; ± Foir; - Poor;
Very Poor. In the summary H is rated 2 pluses, — as 2 minuses.
a: P K Q =£ 3 In l>l u. IsKksUol u
2876 Living Between Two Worlds
(78) Melo Empire Pics 11-16-64 + -f 2+
2882 Q Lonesome Women
(72) Melo Jack Alexander 12- 7-64 -f 1+
-|- Ships, :!: 2836 ©Long The (126) ® Dr.... Col 6-15-64 B = + + 4-f3-
2842 ©Looking for Love
2858 Lorna (77) Melodrama Eve 9-7-64 + 1+
Los Tarantos (81) IVlus Dr Sigma III S-24-64 A3 + ± + + + 5+1-
2863 Luck of Ginger Coffey. The (100).. Confl 10- 5-64 A3 + * + + ++ + 7+1-
Maf.oso (100) ItaL Melo Zenith 7-20-64 A3 + + + + H 6+
2821 ©Magic Fountain, The
4-27-64 Al + 1+
(77) m Fairy Tale .... Davis Film
Man Who Walked Through th«
Wall, The (99) Shawn I nf I 11- 2-64 + +2+
2882©Malamondo (SO) Doc Magna 12- 7-64 ± + 2+1-
2837©Marnie (129) Sus Drama Univ 6-22-64 A3 + + + + ± + 6+1-
2S58©Mary Poppins (140) Mus Fantasy.. SV -9 7-64 Al ++ ++ ++ H H +f 12+
2S34 ©Masque of tkt fltd Oaath
(90) (g Ho Drama AlP 6- S-64 B + + + + 3: + 6+2-
2843 Master Spy, The (71) Spy Dr ....AA 7-13-64 Al i ± + 3+2-
2844©McHale's Navy (93) Com Univ 7-13-64 Al + ± + 7+1-
+ + ++
2856 MGM's Big Parade of
Comedy (109) Com MGM 8-31-64 Al + + ff + it +| S+1-
©Mistress for the Summer
A (80) ® Drama American 5-25-64 C + i 2+1-
2886 IVIodel Murder Case, The
(90) Mystery Drama ....Cinema V 12-21-64 ± 1+1-
Moderato Cantabile (95) Fr Drama Royal 4-13-64 = + * + 3+3-
©Moon-Spinners, The (118) Ad..BV 7- 6-64 + ++ + 6+
2841 Al
2S77 Moro Witch Doctor (61) Ac Dr., 20th-Fox 11-23-64 A2 i
+
-
+
2+3-
it
MGM 9-21-64 Al + + + + 4+
2853 Murder Most Foul (90) Mys....MGM 8-24-64 Al + + + + 4+
WB 11- 9-64 Al ff +t ++++++++ 12+
—N—
2825 NEW Interns, The (123) Dr Col 5-U-64 B + + + + +5+
2S44 Night of the Iguaiu.
The (125) Drama MGM 7-13-64 A4 9+
Nightmare (83) Sus Univ 5- 4-64 A2
+
+
tt
+
H
+
H
+
H
+ 6+1-
2824 Dr +
2SS1 ©Nightmare in the Sun
(SI) Melo Zodiac SR 12- 7-64 A3 ± 1+1-
Night Train to Paris
(65) Suspense Dr 20th- Fox 10-19-64 A2 ± + ± + 4+2—
Night Watch, The (llg) Coniort/Orion 7-13-64 + ++ 3-f.
2S49 ©Nothing But the Best
(99) Sat Cora Royal 8- 3-64 A4 + + + + + ff 7+
©Nutty, Naughty Chateau
(102) Farce Co Lopert 10-26-64 B + + + + + 5+
2862 Of Human Bondage (96) Dr.... MGM 9-21-64 B + + + ± + 5+1-
2845 ©Of Stars and Men (53) Cart Brandon 7-20-64 + 1+
Of Wayward Love
(91) Episode Dr. .Pathe Contemporary 6-15-64 C ± 1+1—
2849 One Potato, Two Potato
(92) Drama Cinema V 8- 3-64 A2 + + + ++++ 7+1-
Only One New York (72) Doc.. Embassy 10-12-64 Al + + ff 4+
2865
2832 Open the Door and Set All the
People (82) Satire Com Noel 6-1-64 + + it + 4+1-
Organizer, The (126) Ital. ..Confl 7-20-64 H ++ H H 9+
Dr A4 +
2866 Orgy at Lil's Place,
The (77) Melo Part Color .... Mishkin 10-12-64 it 1 + 1-
2864 Outrage. The (97) Drama MGM 10- 5-64 A3 + + + .f+ ff 7+
—PQ—
2878©Pajama Party (82) Teenage Mus.. AlP 11-23-64 B + + + + 4+
Panorama (66) Ooc.Artkino 8- 3-64 + 1+
of Russia
©Patsy, The (101) Com Para 7-20-64 ++ 8+
2846 Al + 4+ + + +
2865 Pleasure Girl (111) Rom Or Ellis 10-12-64 + 1+
2828 Psyche 59 (94) Drama Col 5-18-64 B + ± ± ± 4+3—
2871 Pumpkin Eater, The (110) Royal 11- 2-64 A4 it + + + + + 6+1-
—R—
2878 ©Racing Fever (90) Adventure AA 11-23-64 B ± - 1+2—
2872 Ready for the People (54) WB 11- 2-64 Al i ii 5+3-
+ it +
2819 Red Lips (90) Drama Royal 4-20-64 ± i ± 3+3—
2852 Ride the Wild Surf (101) Com Dr.. Col 8-10-64 + + 5+2-
Al + it it
2S41 Ring of Treason (89) Spy Melo. Para 7- 6-64 A2 + + -|- 3-f
2866 ©Rio Conchos (107) .5) W Dr.. 20th-Fox 10-12-64 A3 #++ + + + 8+ +
2840 ©Robin and the 7 Hoods
(120) (B Com with Mus WB 6-29-64 A2 + HH + + H9+
2835 ©Robinson Crusoe on Mars
(110) ® Drain Para 6-15-64 Al + ++
2875 ©Roustabout (101) Si Dr-Songs. Para 11-16-64 A2
+
+
+
± + + ±
+
+
6+
6+2-
2879 ©Santa Claus Conquers the Martians
(82) Comedy Fantasy Embassy 11-30-64 Al + _ 2+1-
Saturday Night Out (93) Topai SR 9- 7-64 + 1+1_
2857 Dr -
2S84 Seance on a Wet Afternoon
(115) Drama Artixo 12-14-64 ++ + + + +. n. 9+
2859 ©Secret Invasion. The (98) (B
Seduced and Abandoned
War Dr UA 9-14-64 A2 + + + + +5+
(118) Ital. Com Confl 8-17-64 A3 + ft + 7-t-
©Send Me No Flowers ....Univ 9- 7-64 A2
+
+
+
+
+
+ + ++ 6+
2857 (100)
2830 Servant. The (115) Drama Landau 5-25-64 A4 + + + + + + 6-t-
7 Surprises (77) Compilation of
ShofU Quartet Infl 10-12-64 H 2+
2842 ©Seventh Dawn. The (123) War Dr.. U A 7- 6-64 B + ± + + *-,
2SS3 Shame of Patty Smith,
The (90) Melodrama.. Handel-Melchior 12-14-64 it 1+
2840 ©Shot in the Dark, A (101) (B Com UA 6-29-64 B ++ ff H H + + lu-|-
Silence. The (95) Comedy Dr Janus 4-27-64 C + + ± + 4 +
2875 Silent Witness, The (70) Melo. Emerson 11-16-64 + 1+
2855 Sing and Swing (75) Mus Univ 8-31-64 A2 + ± + - 3+
2885 {i)Slave Trade in the World Today
(84) Doc Confl 12-21-64 C ± it + ±4+
©633 Squadron Drama UA 6-22-64 A2 + ± + + 6+
2838 (94) ® War -f +
2861 Soft Skin on Black
Silk (90) Melo Audubon 9-21-64 + 1+
Soft Skin. The (117) Cinema V 11-16-64 + 4+
Dr.... A3 ± |+
©Songs Over
Moscow
(92) Mus Comedy Artkino 12- 7-64 + 1+
2839 ©SUge to Thunder
Rock (82) ® Western Para 6-28-64 A2 + + + ± + 5+
2829©Star(ighterj,
The
(82) Air Force Drama Parade 5-25-64 + 1+
Station Six—Sahara (99) Drama AA 8-24-64 + 6+
2853 B + + it it +
2850 Stop Train 349 (94) Sus Dr AA 8- 3-64 A2 + it + + it 5+
2848 ©Stork Talk (85) Com Parade 7-27-64 + 1+
2886 ©Strange Bedfellows (98) C Univ 12-21-64 + + + + 4+
2884 Strange Compulsion (81) Melo. .Manson 12-14-64 + 1+
Swedish Mistress, The
+ Rom Drama Janus 12-21-64 1+
2850 ©Sword of El Cid, The
(86) Hist Spec Production 8-3-64 + 1+
2879 T.A. M.I. (110) Teenage Talent ... .AlP 11-30-64 + + 2+
(82) Science-Fiction AlP 11- 9-64 + + 3+
B it
©Tattooed Police Horse
(48) Featurette BV 11- 2-64 Al + + 2+
Terrace. The (90) Drama Royal 12-14-64 C + + +3+
Lopert 6-29-64
12- 7-64
H
+ +
+
±
9+
3+
2SS2 36 Hours (115) lp War Dr
2836 ©3 Nuts in Search of •
Bolt (89) Comedy Harlequin 6-15-64 + ± ± 3+
2857 SR 7-64 ± 1+
Thrill Seekers, The (87) Melo. .Topaz 9-
2S81 ©Those Calloways (130) Outdoor Dr.. BV 12- 7-64 + + + + 4+
2871 ©Tickled Pink
(73) Comedy Farce Fairway Infl 11- 2-64 + 1+
2874 ©Time Travelers. The
(82) Science-Fiction AlP 11- 9-64 B + ± + 3+
2825 Tomorrow at Ten (80) Dr Governor 5-11-64 + + 2+
285S©Topkapi (120) Crime Drama ....UA 9- 7-64 A3 ++ 4+ 10+
2849 Troublemaker, The (80) Sat Com.. Janus 8-3-64
+
+
+
±
+t
+
++
+ 4+
2855 ©Two in a Sleeping Bag
(75) Rom Com Holt 8-31-64 + 1+
—UV—
2S32 O^Unsinkable Molly Brown,
The (120) ® Musical MGM 6- 1-64 A2 +
©Viva Us Vegas (66) (B Mus... MGM 5-25-64 B +
2830
2859 Visit, The (100) © Drama 20th-Fox 9-14-64 A4 +
2851 ©Voice of the Hurricane
+
(80) Racial Melodrama Selected 8-10-64 A2
2S66 Voyage to the End of the
Universe (81) Susp SF AlP 10-12-64 Al +
—W—
2846 Walk a Tightrope (69) Melo .
2852 Walls of Hell, The
. . . Para 6-20-64 A2 +
(88) War Drama Hemisphere 8-10-64 A2 +
Week End (84) Drama Cinema-Video 6- 1-64 C +
2868 ©Where Love Has Gone (114) ® Dr Para 10-19-64 A3 +
2826 ©Wild and Wonderful
(88) Farce Com Univ 5-11-64 Al +
2869 Witchcraft (75) Hor Dr. .. .20th-Fox 10-26-64 +
+ tt H H
Woman in the Dunes
(12) Melo Pathe Contemporary 11-16-64 C +
©Woman Is a Woman, A
(SO) © Comedy ..Pathe Contemporary 12- 7-64 +
± + + + +t 7+1
2861 ©Woman of Straw (117) Sus-Dr..UA 9-21-64 A3 +
2885 ©World Without Sun (131) Doc. Col 12-21-64 +
—XYZ—
Yanco (85) Fantuy Jerand 8-3-64 + +
Youngblood Hawke (137) Dr WB 11- 9-64 + +
2874 A3
2867 Young Lovers, The (105) Dr. .. .MGM 10-19-64 A3 + +
2872 Your Cheatin" Heart (99)
®
Mus D..MGM 11- 2-64 A2 + +
2838 ©Zulu (138) Ad Embassy 6-22-64 A3 ff ++ +f +f + 9+
G
BOXOFFICE
BookinGuide

Ftotuit productions by company in order o> release. Running time in por«ntl

FEATURE
EMBASSY
CHART
3 Si
The key to leHen and combinotiont thereof Indicating ttory type: (Ad) Adventure Dramo; (Ac) Acttoii

.
D.
. Mar
Feb
h
.D
'
111 the Doghouse (84) . . Com
FEATURE
CHART
UNIVERSAL
©The Evil of Frankwislein
(86) f
I'eiiT Plains. Knthy Wild
OBedtrme Story (99) ....C..6417
Msrlon Brando. Hartd NWen.
Shirley Jones
OOlil'nd of the Blue
Dolphins (99) 6419
('ell« K«ye. Oeoree Konoedy
OBullet for a Badman (SO)
Audle Murphy, Ruta Lee.
narren McOartn
Old Rather Be Rich (96) C..6423
Sandra l>ee. Robert Ooulet,
.^ndy WUUam
©The Lively Set
(92) Rom Dr.. 6425
James Darren. Pamela Tiffin.
liDUg McClure
©Send Me No Flowers
(100) (9 CD.. 6426
norlj Day. Rock Hudson.
Tony Randall
Kitten With a
Whip (S3) SUSP D..6427
.\nn-Margret, John Forsythe
Sino and Swino (75) Mus D..6428
Kenny Ball t His Jaizmen, Dartd
Hemlngs. Veronica Hurst
The Nighl Walker (86) Susp D...
Robert Taylor. Barbara Stanwyck.
Lloyd Bochner. Judith MeredlUi
OTagjart (85) 6504
Tony YounE. Elsa
Dan Duryea.
Cardenas. Dick Foran
OStranje Bedfellows (98)
Roek Hudson, Glna Lollobrljlda,
Gig Younf
OThe Art of Uve
Jimes (Jamer. Dick Van Dyke
©The Sword of Ali Baha . . .
Peter Mann. Jocelj-n Lane
@Bus Riley's Back in
Town (93)
Ann-Margret, Michael Parks.
©The Truth About Spring (102)
Hayley Mills, John Mills
WARNER BROS. 3
FBI Code 98 (104) D 364
Jack Kelly. Kay Danlon.
AiMUnv Dugg.'Ui
©Robin and the 7 Hoods
(120)

( UMPO ) .
. glmone
.Marina
.Alain
.Leonardo
Alain
. Dimitri
.
ARGENTINA
Hand in the Trap (90) ... 8- 5-63
(Angel) . .Kl.sa Iianiel. Francisco
Rabal
Terrace, The (90) 12-21-64
( R(jyal) . . t'raciela Borges.
Leonardo Favio
BRAZIL
Given Word, The (9S) .... 5-11-64
(Uonex) . Vllar, Gloria
Monezes
DENMARK
Week End (84) 6- 1-64
(Cinema-Video) . I-olte Tarp.
FRANCE
Adorable Julia (94) 5-11-64
(Sec-Art) . .LUIl Palmer, Charles
Anatomy of a Marriage
(97), (96).. Two Parts.. 12-21-64
(.;:,nii.|...bc(,i..'s
ClKirrier
Crazy Desire (108) 10-26-64
(Bmbass>-) . .llgo Togtiarai, Catherine
Spaak, Gianni Garko
Crime of Monsieur Lange,
The (90) 6-1-64
(Brandon) . .Rene Lefever, Florelle,
Henri Guisol
Devil and the Ten Commandments,
The (120) 12-23-63
(Union) , llelon. Danielle
Don't Tempt the DeA\
(106) 5-11-64
(UMP) . Vlady. Bourvll.
Virna Lisi
(2)Doulos—the Finger
Man (108) 8-24-64
(Pathe-Contemporary) . .Jean-Paul
Belmondo. Serge Reggiani
Dragon Sky (95) 9-28-64
(Lopert) . .Narie Hem, Sam Bl,
Nop Nem
Fire Within, The (110) . . 3- 9-64
(Gibraltar! . Maurice Ronet, Lena
Skerla
Julie the Redhead (96) .. 12-23-63
(Shawn Infl)..Pa»ale Petit.
rianlel Gelln
La Bonne Soupe (97) 3-30-64
(Infl Clas.-;ics) .. Annie (Jlrardot,
Marie Bell
La Poupee (90) 11-11-63
(Lionej) . . Ablgnlew (Sbulslri.
Sonne Teal
Les Dames Du Bois De
Boulogne (84) 5-18-64
(Brandon) . .Paul Bernard. Maria
Marriage of Figaro, The
(105) 8-12-63
(Union).. Jean Plat, Mlcbelloe
Boudet
©Mistress for the Summer,
A (80) ® 5-25-64
(American F^lm) .
Mlcbel Audalr
. Pascale Petit,
Moderato Cantabile (95) . . 4-13-64
(Royal) . .Jeanne Moreau, Jean-Fiul
Belmondo
©Muriel (115) 12- 9-63
(Lopert) Delphlne Seyrlg,
Jean-Pierre Kerien
My Life Live (S5) ..12- to 2-63
(Union) .Anna Kirlna,
.
Sandy Rebbot
Naked Autumn (98) ©.. 1-6-64
Slgnoret,
Reginald Kerman, Alexandra
Stewart
Night Watch, The (US) .. 7-20-64
(Oonsort/Orlon) . .Jean Keraudy.
Mlcbel (Tonatuitfai
Nutty, Naughty
(bateau (102) 10-26-64
See Lopert (Mlacellaoeous)
Of Wayward Love (91) . . 6-15-64
(Pathft-Ooirtcmporary) . .laDl
Palmer, Bernhard Wlckl
Pickpocket (75) 6-10-63
(nelahaye) . .Martin LaSalle
Sinners of Paris (81) 5-25-64
(Ellb)..Ctiaries Vancl, Bella Darvt
Soft Skin, The (117) ..11-16-64
((Mnema V)..Jean Desallly,
Francolse Dorleac, Nelly Benedettl
Suitor, The (83) 10-14-63
(Atlantic) . Pierre Btaii
Third Lover, The (85) . . 7-29-63
(Atlantic) . .Jacques (Siarrier
Three Fables of Love (76) 9-29-63
(lanut) . .Leslie Caron, Rossano
Braizl
War of the Buttons (100) 1-13-64
(Bronston) . .Jacques DlfUbo
©Woman Is a Woman,
GERMANY
Ciske the Rat (88) 8-26-63
(Bakros)..Dlck van der Velde,
Rees Brusse
©Der Rosenkavalier (200) . . 2-10-64
(ShoM corporation) . .Elizabeth
Schwartzkopf
Die FIcdermaus (107) 2-24-64
(Casino) . .Peter Alexander.
Marika Roekk
Golden Plague. The (95) .
(Bakros) . .Ivan Desny
.8-26-63
Judge and the Sinner
The (94) 6-29-64
(Casino) . .Heinz Ruhmann,
Karin Ba.il
Man Who Walked Through the
Wall, The (99) 11- 2-64
. (Shaw-n Infl) .Heinz Ruehmann,
Nicole
Courcel
Secrets of the City (88) . .
8-12-63
(Bakros) . .Annemarie Dueringcr
GREECE
Alice in the Navy (90) .4- 1-63
(GMP)..Alikl Vouyouklaki
Antigone (SS) 10-15-62
(Ellis) . .Irene Papas, Manos
Katrakls. Nikos Kazis
Electra (110) 1-14-63
(Lopert) . .Irene Papas
Policeman of the 16th
Precinct 5-13-63
(OMP) . .Costas Hadjichrlstos
We Have Only One Life
(116) 7-22-63
(Greek MP.) . Horn,
INDIA
The Music Room (93) .... 1-27-64
(Harrison) . -Chabl Biswas, Fadma
Kevi, Pln.aki Sen (hipta
Two Daughters (114) .... 5-27-63
(Janus)., A. Chatterjee. C. Banerjee
ITALY
Arturo's Island (90) .... 1-21-63
(MGM)..Reg Kerman, Key
.
.
.
.
.
.
. -
.
Meersman
. . Bandits of Orgosolo (98) 5-18-64
(Contemporary) .Mlchele Cogsu,
Peppeddu (^ocu
Disorder (105) 6-15-64
(Pathe-Contemporary) .Louis
Jurgens, Antooelli
Jourdan, Cart
Lualdl
Eclipse (123) 2-11-63
(Times) Delon, Monica Vlttl
8"/2 (135) 7-15-63
(Bmbassy) .Marcello Mastrolannl
Fiances, The (84) 5-18-64
(Janus) Carlo CabrtM. Anna Canil
Fiasco in Milan (104) .... 5-20-63
(A-T-C) .Vlttorio Classman
Four Days of Naples,
The (124) 3-2S-63
(MOM).. Jean Massarl.
Sorel, Lea
Georges WOson, Reglii* BlanU
II Bidone (The Swindle)
(91) 12-21-64
(Mario Broderick
ne Vecrhi)
Crawford, Giiilietta Masina
Kapo (116) 6-15-64
(Lionel) .Susan Strasben,
Laurent TeraleTf
Let's Talk About
Women (108) 11- 9-64
(Embassy) . .Vlttorio Gassman,
Sylva Kosdna, AntoneUa Lualdl
Mafioso (100) 7-20-64
(Zenith)., Albnto Sordl, Norma
Bengell
Orgsniier, The (126) .... 7-20-64
(Cont'l) . .Marcello Mastrolannl,
Annie Olrardot
Run With tht Devil {93)..U-U-63
(JUlo) .. AntoneUa Lualdl.
Gerard Blaln
Seduced and Abandoned
(118) 8-17-64
(Cont'l).. Stefanla Biadrelll,
Saro Urzl
Sound of Tnimpets, The
(90) 12-2-63
(Janus) . .Sandro Panzerl,
Loredano Detto
To Bed. .Or Not to Bed
(103) 3-2-64
(Continental) . . Alberto Sordl,
(^^niIIa Blm-Tomqulst
Two Nights With Cleopatra
(90) 4-27-64
(Ultra) .
. Sophia Loren, Alberto
Sordl, Etlore MannI
'Yesterday, Today and Tomorrow
(119) 4-6-64
Embassy)
. .Sophia Loren,
Marcello Mastrolannl
JAPAN
Bad Sleep Well, TTie (135) .. 2-25-63
(Toho) Toshiro Mlfune
Chushingura (108) 10-14-63
(Toho) Koushlro Malsumoto
©Honolulu-Tokyo-Hong Kong
(102) D.. l-U-64
(Toho) Takarada, Yu Ming
. . Aklra
Hidden Fortress, The (90) 7-29-63
(Albex) .Toshiro Mlfune,
.
Mlsa Uehara
ligh and Low (142) (?) 2-. 3-64
(Cont'l) . .Toshiro Mlfune
Idiot, The (165) 5-20-63
(Shockiko) . .Setsuko Hara
©My Enemy, the Sea
(97) (D 2-17-64
(Ishlhara Int'l) . . Yujlro Ishihara
Pressure of Guilt (113) (g.. 2-10-64
(Toho) . .Keiju Koabayashl
Sanjuro (96) 7- 8-63
(Toho).. Toshiro Mlfune
Stray Dog 9-30-63
(Toho) . .Toshiro Mlfune
Takashl Shimura
©Temptress and the Monk,
The (87) 7-15-63
(Hakim) . .Yumejl Tsukioka
When a Woman Ascends the
Stairs (HI) 8-5-63
(Toho) . .Hldeko Takamine
Woman in the Dunes (123) 11-16-64
(Pathe-Conteroporary) . .Eiji Okada,
Kyoko Kishida
MEXICO
Yanco (85) 8- 3-64
(Jerand) . .Ricardo Ancona, Jesus
Medina
POLAND
Knife in the Water (95) . .11-18-63
(Kanawha) . .Leon Niemczyk
Partings (101) 12- 3-62
(TelepLv). .Maria Wachowlak,
Tadeusz Janczar
The (94) 7-29-63
(Artkino) . .Larlssa (jolubkina
©Ballet of Othello, The (95) 5-25-64
(Artkino) ..Vakhtang Chabukianl,
Vera Tsignadze
Chclkash (45) 5- 4-64
Sovexportfllm) . . V. Buyanovsky.
V. Pivncnko
Dimka (75) 4- 6-64
(Artkino) . .Alyosha Zagorsky
Olga Lysenko
©Duel. The (88) ... C. .10-12-64
(ArtUno) . .Oleg StrlzboMS.
Lyudmlle Shagalora
Great Battle on the
Volga (75) 6-10-63
(Artkino) . . Documentary
Grown-Up Children (75).. 5-13-63
(Artkino).. A. OrlboT, Z. Fedorova
House on the Front Line,
The (105) 9-23-63
( Artkino ) . . Larlssa Luzlna,
Leonid Bylov
Udy With the Dog (86) .. 12-24-62
(ArthDo) . .lyt SavTlna. Aleiel
Batalov, Nina Allaova
Last Game. The (88) ..11-9-64
(Artkino) . .VolkoT. Kashpur,
KaravIyoT.
My Name Is Ivan (97) .... 8- 5-63
(Slg Shore).. Kolya Burlalev
Musical Spring (45) 11-27-63
(Artkino) . Second International
Tchaikovsky Piano Competition
Optimistic Tragedy, The
(120) 3-9-64
( ArtUno).. MiTBiilU Velodtoa
OPinorami of Russia (66) 8- 3-64
(ArtUno) . .DDcnmentary
Pact to HIn (88) 9-9-63
(ArtUno) . .Alexander Deowaneoko
©Songs Over Moscow
(92) 12.7-64
(Artktno)..01ga Zabotklna.
Svetlana Zhlvankova
SPAIN
lazarlllo (100) 5-15-63
(rmoo) . .Hareo Paolettl, Joan
Los Tarantoj (81) 8-24-64
(Sigma m Corps) .. Carmen
Amaya. Sara Leiana
SWEDEN
©All These Women (80) . .11-30-64
(Janus) . , Harriet Andersson,
Eia nahlbeck
Doll. The (96) .
( Kanawtia) . . Per
Olo Petre
2- 3-64
Flamboyant Sex, The (76) 9-30-63
(Shawn Int'l). Anita Llndoff,
Ulla BlonstTsnd
Of Love and Lust (109).. 7-22-63
(F-A-W)..M&1 ZetterUng.
-\nlla
Bjork
Silence, The (95) 4-27-64
(Janus) . .Ingrid Thulln. Oiman]
Llndblom. Blrger Malmsteo
Swedisli Mistress. The (77) 12-21-64
Write—
YOUR REPORT OF THE PICTURE YOD
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GUIDANCE OF FELLOW EXHIBITORS.
—Right Now
The Exhibitor Has His Say
BOXOFFICE. 825 Van Brunt Blvd.,
Kcmsas City 24, Mo.
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and
opinions on Current Productions
^EATURE Ri VIEWS
Symbol O denotes color; ^O CinemoScop*; (f, Ponovition; ($ Ttchnlromo; f) othor anocnorphic procesiei. For story synopsis on coch picture, ic* revor
Zoiha the
Greek
20th-Fox ( 143 Minutes Rel. Jan. '65
Michael Cacoyannis. famed Greek producer-director,
combined his talents with those of actor Anthony Quinn
to make a powerful, intensely dramatic and thoroughly
absorbing picture, one likely to be included on most
"best ten" lists with Quinn already named "best actor
of 1964" by the National Board of Review. As
Cacoyannis and Irene Papas are both familiar to class
patrons through their "Electra " of 1963 as is Alan Bates
lor his recent "Nothing But the Best," this should be
acclaimed and chalk up long runs in the art spots and
later play most regular situations. The screenplay by
Cacoyannis, based on the novel by Nikos Kazantzakis,
stresses the violence and cruelty of the Cretan natives
with the stripping of a Frenchw'oman's home as she lays
dying seeming unnecessarily shocking. However, the
film is serio-comic with many lighter moments and
human interest touches. Quinn. as the rugged opportunist
Zorba, gives a memorable portrayal that combines
charm and vitality. Bates scores as a visiting Britisher
and Miss Papas makes a vivid impression as the tragic
heroine. Only Lila Kedrova gives a highly exaggerated
portrayal of a fading French courtesan. Entirely filmed
on the island of Crete.
.\nthony Quinn. .Alan Bates, Irene Papas, George
Foundas, Lila Kedrova, George Voyadjis.
The Disorderly Orderly
Paramount 16405) 90 Minutes Rel. Dec. '64
"The Disorderly Orderly" is a free-wheeling, umnhibited
film in w^hich Jerry Lewis gets off some very
fumiy pieces of business. It's tailor-made for the Lewis
clan of fans and for all others who are fond of good
.slapstick comedy. That makes up a big audience, so the
money prospects are bright for this one. The pictui'e
abounds in the type of himior for which Lewis is noted
and. although there are brief moments of seriousness,
it's mainly a rough-and-tumble collection of hilarious
sight gags with a whimsical story line. The locale is a
private hospital where Jerry, an orderly who wanted
to become a doctor, can't do anything right, arousing
the wrath of most of the patients. Susan Oliver, as a
would-be suicide patient, is effective in a sympathetic
role, while pretty Karen Sharpe, as a nm-se, provides
the love interest. Glenda Farrell tm-ns in a fine performance
as the head doctor and Everett Sloane is very
sood as a domineering tinistee. Paul Jones produced
from a screenplay by Prank Tashlin who also directed.
Jerry Lewis, Susan Oliver, Karen Sharpe, Everett
Sloane, Kathleen Freeman, Jack E. Leonard.
7».___.__._l
I aggari
Ratio:
l.SS-l
Action
western Drama
I'niversal i6504) 85 Minutes Feb. '65
A very good "good guy" and an even better bad one
carry laggart tnrough its lively paces in a western
with all the usual props, a rancher who hates what he
calls squatters, an Indian attack, an abandoned mission,
a wagon train and a military fort. The story is by
Louis L'Amour who has sold nine million books in the
ijast ten years based on the adventures of the early
settling of the West. Harry Carey as the cavalry lieutenant,
who rides to the rescue when needed, looks
quite authentic, as he should in a role he has played 43
times. Handsome Tony Young's casting as the intrepid
liero is just right for the virtue-triumphant finale
when he turns to lovely Jean Hale. Mexican born Elsa
Cardenas, as the vivacious and treacherous Consuela,
revives her native Spanish accent and proves how
deadly the female of the species can be, but it's the
dauntless Duryea that fans will love. He's the kind of
villain whose long-established popularity makes the
audience want to root for him. All in all. Taggart is a
.satisfactory attraction for the drive-in trade and could
be the top half of a dual bill. R. G. Springsteen directed
and Gordon Kay produced.
Tony Young. Dan Duryea, Dick Foran, Elsa Cardenas,
Jean Hale, Emile Meyer. David Carradine, Tom Reese.
loose-leaf binder; (2) Individinlty,
GUIDE three-ring, pocket-size bin.
moy be obtoined from Associated
Kiss Me, Stupid
Lopert Pictures 126 Minutes Rel. Dec. '64
Billy Wilder, who produced and directed "The Apartment
' "Some Like It Hot," to mention only two of
ins many blockbusters written in collaboration with
I. A. L. Diamond, almost comes a cropper with his
-—. latest, a feeble, often tasteless and over-acted farced
M" comeay. However. Wilder's fame and the marquee names
of Kim Novak and Dean Martin will insure good boxoffice
returns, although some vulgarities in the situations
and dialog make it "Adults Only" fare. A few of
Wilder's inimitable comedy touches are evident in a
ii!m which stressas sex and bedroom escapades, but
tne.se are few and far between. Martin is almost too
casual, but this is excusable because he piays a nightc.ub
singer named Dino. and Miss Novak does well
enough, but Ray WaLston ihe replaced tne ailing Peter
Sellers! is harried and frantic, w'ithout being funny,
and Cliff Osmond muggs outrageously to mild laugh
returns. The charming and natural Felicia Parr, playing
Walston's loyal wife (although even she spends a
night with Martin), captures the film's acting honors.
Included are three unpublished George Gershwin tunes,
but only "Sophia" is pleasing to the ear. A Mirisch Co.
production.
Dean Martin, Kim Novak, Ray Walston, Felicia Farr,
Cliff Osmond, Barbara Pepper, James Ward.
Contempt
^^:,
,°""'^
Embassy Pictures (408) 103 Minutes Rel. Oct. '64
Finally released to U.S. theatres, after being held up
by the New York Board of Regents, this Joseph E.
Levine-Carlo Ponti production, filmed in Europe in
Cinemascope and color, displays more of Brigitte
Bardot's undraped charms than any previous pictures.
Directed by Jean-Luc Godard from the Alberto Moravia
novel. "The Ghost at Noon," this deals with picturemaking
in Rome's Cinecitta Studios and will have a
stronger appeal to class or the avant-garde patrons.
Although multi-lingual, with Jack Palance speaking
English as an American producer while Mile. Bardot and
Michel Piccoli. her writer-husband, speak French
throughout, all their dialog is translated on the screen
by Georgia Moll, playing the producer's secretary—an
ideal way to learn French. However, Godard, who wrote
as well as directed, devotes too much footage to the
filming of Homer's "Odyssey" and comparing it to the
present-day world without ever making clear the relationship
between Brigitte and her husband, passionate
love which turns to contempt. The star pouts prettily,
as always, Palance is fascinatingly evil and famed
director Fritz Lang plays himself with aplomb.
Brigitte Bardot, Jack Palance, Michel Piccoli,
Georgia Moll, Fritz Lang.
Kwaheri
Ratio: Action Jungle
1.85.1 Documentary
Unusual Films Int'l 80 Minutes Rel. Mar. '65
David Chudnow and Thor Brooks, coproducers of this
startling exploitation film, have put together the net
results of 55 months of secret camera work by Miki
Carter that delves deeply into darkest Africa. The activity
in the Congo today should engender an added
want-to-see interest because of the film's extraordinary
shots of the old and modern Africa, ranking it with
"Mondo Cane" and other big gi-ossing documentaries.
Mr. and Mrs. Carter and their camera crew traveled
from the Sahara to the Cape in a ziz-zag course covering
over 21,000 miles and exposing 90,000 feet of color
film to captm'e the animal fights, tribe rituals and fantastic
customs of some segments of the African people.
Practices of the witch doctors, fertility rites, scenes of
wild elephants and other animal life, pygmies and giants
and ceremonial dances make up the startling footage.
It is scenically quite beautiful, but some of its bloody
and brutal sequences will not attract the squeamish or
the very young. The narration by Michael Vittes is skillful
and lucid. With the universal interest centered o'-
Africa today, the documentary appeal of a film of this
type should attract far more than the "thrill seekers"
who flock to similar sensational entertainment. A showman
with know-how can appeal to students and seriousminded
people by stressing this opportunity to see the
"real Africa" that the newsman can't talk about.
I in any of the foilowing ways (1) in any standard three-ring
idard 3x5 card index file; or (3) in the BOXOFFICE PICTURE
o year's supply of booking ond daily business record sheets,
Blvd., Kansas City, Mo., 64124, for $1.50, postage paid
t
BOXOFFICE BookinGuide Jan. 4, 1965

. .
. . Ba.sed
,
. .
FEATURE REVIEWS
Story Synopsis; Exploitips; Adiines for Newspaper and Programs
THE STORY: "Kiss Me, Stupid" (Lopert)
When Dean Martin, a popular nightclub star, stops at
a Nevada gas station on his return from Las Vegas,
Cliff Osmond, the attendant, sees his opportunity to
interest the singer in songs written by him in collaboration
with Ray Walston. a piano teacher. Walston,
who is extremely jealous of his loyal wife, Felicia Farr,
schemes with Osmond to keep Martin in town by sabotag- ,
ing his car. He has Martin stay at his house overnight ("'
but. to keep Felicia out of the way, he sends her home to
her mother and pays Kim Novak, obliging waitress at a
local roadhouse, to pose as his wife and play up to the
visitor. The scheme backfires when Walston throws
Dean out for making love to Kim. It is Felicia who saves
the day by winding up in bed with Dean. Later, Dean is
heard singing one of Walston's songs on TV and the
latter is reunited with Felicia, who quiets his questions
with "Kiss Me, Stupid."
EXPLOITIPS:
In addition to Dean Martin, popular in nightclubs
and on records, and Kim Novak, the top selling names,
exhibitors should play up Ray Walston as the star of
one of TV's most popular series, "My Favorite Martian,"
and of course, Billy Wilder.
CATCHLINES:
Billy Wilder, Who Made "The Apartment" and "Some
Like It Hot." Now Gives You Another Comedy Hit . . .
The Little Man, His Understanding Wife and the Girl
From the Saloon—Three to Make You Laugh.
THE STORY:
"Contempt" (Embassy)
Michel Piccoli. a struggling playwright in Rome, accepts
an offer from film producer Jack Palance to write
a new screenplay for his projected picturization of
Homer's "Odyssey" mainly to please Brigitte Bardot, the
wife he adores. At the studio, Palance is attracted to
Brigitte, but she remains aloof even when Piccoli leaves
them alone together. Believing that Piccoli is trying to
push her into an affair with Palance, Brigitte quaiTels
with her husband and tells him her love for him has
turned to contempt. Then she deliberately contrives
to let her husband see Palance kissing her. Piccoli
promises to walk out on his screenwriting job but Brigitte
decides to leave her husband and drive with Palance
from the Capri film location to Rome. Brigitte and
Palance are killed when his car crashes into a track.
EXPLOITIPS:
In addition to such sure-fire exploitation as Brigitte "'
Bardot posing wrapped in towels or lying in a bed, with (ji;^';'

, , State
t
;
•ES: 20c per word, minimum S2.00, cash with copy. Four consecutive insertions lor price
three. CLOSING DATE: Monday noon preceding publication dale. Send copy and
answers to Box Numbers to BOXOFTICE. 825 Van Brunt Blvd.. Kansas City. Mo. 64124. •
CLEflRIDGHOySE
HELP WANTED
tar around employment lor experienced
Cleveland area.
8-in manager in
T General Cinema Corp., 5390 Northl
Road, Maple Heights. Ohio.
'anted: Director of advertising and
in lor newly created position with
onal chain exhibitor. Send resume to:
leral Cinema Corporation, 480 Boylston
Boston 16, Mass.
ior deluxe Ohio in-
, experienced in advertising,
exploitation. Excellent salary,
le ago, experience and en-
M. H. Chakeres, Chokeres
Theatre Bldg., Spring-
AtES HEPRESENTATIVEl Outdoor Adising
Service. Compensation cornate
with ability. Protected territory.
Vide Company, Chatek. Wise.
POSITIONS WANTED
ion as city manager lor deluxe hardwith
progressive company. Situation
175,000. Boxoilice 9993.
nisi needs work, 14 yea
Hubert Singleton, 1810
'ueblo, Colorado.
SOUND PROJECTION
MAINTENANCE MANUAL &
MONTHLY SERVICE BULLETINS
OUR GUIDE TO BETTER PROJECTION
SOUND Reproduction. Trout's
Service Bulletins and Service
? used by leading projectior
projectors,
data
soundheads, ampliliers, speakers,
/er supplies, optical magnetic, and
r transistor systems. Schematics. Picis.
every monthl Data on screens and
ies- EASY TO UNDERSTAND, "Helplul
on theatre maintenance, • too. You
SAVE S$S in prelection room operation
.":-•' ;• SERVICE MANUAL "and SER-
E BULLETINS S7.95 (Bulletins sent for
yeail). Canada. S3. 50. Cash, check
P.O. Order; No CODs. 25 Years of Exlence.
WESLEY TROUT, Publisher S
lor, 575, Bldg., Knox Box ENID, OKLA-
MA 73701.
BUY!
SELL!
TRADE!
FIND
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Through
BOXOFFICE
Classified Advertising
Greatest Coverage in the
Field at Lowest Cost
Per Reatder
insertions for the price of 3
! XOFFICE
GENERAL EQUIPMENT USED
and Super Simplex,
Lamphouses, bases, magazines,
Brenkert.
soundheads. Simplex an:i RCA ampliliers.
What do you need? We buy, sell, trade,
repair. LOU WALTERS SALES & SERVICE,
4207 Lawnview Avenue, Dallas, Texas.
75227. Telephone: EV 8-1550.
PAIR STRONG 135 crnip. lamps, completely
rebuilt with 13,6mm contacts and
rollers, new 18" Balcold rellectors, water
cooled, $1,195.00 Two pairs ol Super Simplex
projectors, one pair completely rebuilt,
$450 00, the other good used, clean,
$275.00. Two electric three unit machines,
complete rebuilt, $150 00 each. One pair
like new Strong Mogul lamps, $200.00.
Warehouse lull oi new and used equipment
at bargain prices. Hardin Theatre
Supply Co., 714 So. Hampton Rd., Dallas,
For sale or leasel Ritz Theatre, Oklahoma
City. Only second run theatre now
Texas.
operating north side. Glen Thompson, Jr.,
Box 14728, Oklahoma City, Okla,
E-7 SIMPLEX . .
jxe Moliog.
Magnarc de luxe lamps! What are your
needs? MISSOURI THEATRE SUPPLY, 115
West 18th Street, Kansas City, Missouri.
INTEHNATIONAl AND BODIFORM
CHAIRS, used. New chairs. Lone Star
Seating, Box 1734, Dallas, Texas.
EQUIPMENT WANTED
TOP PRICES PAID, for soundheads,
lamphouses, rectiliers, projectors, lenses
and portable projectors. What have you?
Star Cmema Supply, 621 West 55th Street,
New York 10019.
EQUIPMENT REPLACEMENT
A-4 Brenkert Lomphouse replaceme
I
parts. Send lor free price list. Stanis
dustries, 231 E. St. Clair St., Rome
Michigan.
EQUIPMENT REPAIRING
ment repaired. LOU WALTERS SALES S
SERVICE CO., 4207 LAWNVIEW AVE.,
4207 Lawnview Avenue, Dallas, Texas.
75227. EV S-1550.
POPCORN MACHINES
THEATRE SEATING
SPECIALISTS IN REBUILDING CHAIRS.
Best workmanship, reasonable prices
Have men, will travel. Rebuilt theatre
chairs lor sale. Neva Burn Products Corp.,
262 South St., N.Y.C.
FUMS WANTED
FILMS WANTED private home showire
productions; be-
Prints in good run-
FILMS FOR SALE
Horror Feature, filmed
35mrn negative, thealrica
rights. Write lor screeni
9994.
Calilornia,
;, WiU sell
TV, world
Boxoflice,
ACTION-EXPLOITATION FEATURES!
Twelve— original negatives. Reissue rights,
world. Advertising available. $250 each.
Holfberg, 362 W. 44lh St.. New York 36,
xploilation, action lealists.
sale. New Write:
Outright
242 Kontner, Nelsonville, Ohio.
THEATRE TICKETS
IS, 100,000, $40.:
2,000. $5,75. Each change
1, including change in
THEATRES FOR SALE
Maytield Art Theatre, 700 seals.
closed to settle estate. $40,000. Mastan-
Cleveland. GA 1-
2637.
Sale: 400-seat established theatre in
drawing community of 90,000, Brick building,
main street. Newly air-conditioned.
Contact Donald Shay, P.O. Box 744, East
Liverpool,
Ohio.
For lease with option to buy. Fredonia,
Kansas drive-in and Kansan theatres. A.
W. Pugh, Columbus, Kansas. Phone 429-
2000.
FOUR THEATRES FOR SALE! Two
jxcellent iarming communities; a 450-se.
jnd 685-seater, both brick buildings
fully air condition
equipped. Two m County Seat Oklahoma
town; one excellent brick building, lully
air conditioned; one drive-in, just remodeled,
all with new snack bar, eauipped,
in beautiful new snack bar building.
Same owner has been operating for over
25 is to retire.
years and now eligible
Make oiler. Contact Morris M. Gotcher,
2008 lackson St., Dallas, Tex., or call
Riverside 7-9311.
tamily operation. Owner retiring. Hrice r.
duced ior Quick sale. Write L. T. Molito
P O Box 831 Newhall, Calil. Phone 80
259-3128.
BOXOFFICE:
THEATRES WANTED
Wonted to Buy or Leaie: Indoor the-
„ Buy or Lease: Indoor theatre
111 Metropolitan area. Population at leas'
ZOO.OOO. Contact Harry Wold, 506 St
Charles St., St. Louis, Mo
Lease drive-in. experienced showman,
Calil. or Oregon. Send full details. I. I.
Unruh, 7504 Hollanderry Plaza, San Jose,
Calif.
IMMEDIATE
Long tem
ped.
ing 100,000. A
Boxc
dentially.
PtniCHASE OR LEASE—Theatre in
ol 10,000 or more, by theatre nianage
proven ability and experience. Write 1
oilice, 9995.
WANTED TO BUY: Indoor-outdoor theatres
in Chicago area. Contact Joe De-
Silva, 700 North Sacramento Blvd., Phone
722-2300, Chicago, 111,
BUSINESS STIMULATORS
Bingo, more action $4.50 M cards Other
games available, on, oil screen. Novelty
Games Co., 106 Rogers Ave., Brooklyn.
N. Y.
Build auenaonce wim .'"'J' '— "
orchids. Few cents each. Write Flowers ol
Hawaii, 670 S. Lalayette Place, Los Angeles
5, Calil
West 44th Si, York 36, N. Y
STIMULATE BUSINESS AND CASH IN
ADVANCE. Town ol 2,200 population. Received
over $1,200.00 cas>i in October,
1964 from the Trade-At-Home program.
It will stimulate your business, please
your business lirms put and a minimum
of $500.00 in your pocket, Al Myrick, Box
217, Lake Park, Iowa.
Handy Subscription Order Form
825 Van Brunt Blvd.. Kansas City, Mo. 64124
Please enter my subscription lo BOXOFTICE, including the BAROM-
ETER Issue and the BUYERS' DIRECTORY & REFERENCE Issue.
THEATRE
STREET ....
a 3 years for $10 (SAVE $5)
D 2 years ior $8 (SAVE#2) D Remittance Enclosed
n 1 year for $5 n Send Invoice
TOWN STATE ZIP NO.
NAME

a Crcbo for 1965
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and
All Together
(and as never before)
Be
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