Market Readiness Analysis

IT products
Detergents
Lighting
Water taps /
Toilet flushs
Pesticides
Very weak awarness in the market of IT for sustainability , both from suppliers’ and
consumers’ end.
Suppliers are willing to start dealing with sustainable products if they are guaranteed big
accounts.
Changing the IT purchases of the governement to a more sustainable one have a high
potential of reaching the objective of raising the awarness for sustainable products in the
local market.
Many organizations are working on waste disposal of the IT industry from companies and
recycling them. It is recommended to make a deal with one of them after making sure that
their operations are performed professionally.
Detergent providers are fully aware as to the harm caused by the chemicals used during
the manufacturing process. Water consumption needs to ignite efficiency of detergents,
the energy required, and the disposal of packaging waste.
End users demand higher efficiency which might be compromised when shifting to
alternative detergents.
Lack of public awareness and labeling.
It is highly recommended to start different public initiatives to educate the public and
mainly the main users of detergents.
LED lighting is highly recommended for its high saving energy consumption.
However purchase cost is still very high. According to the experts the costs will decrease
with the technology improvements. Thus it is recommended to keep the lighting project
as planned, i.e. as a mid term project.
The labeling scheme in the water taps/Toilet flushs category is relatively small in the
Lebanese market though it is available internationally.
However, the products provided above are highly sutainable.
So it is highly recommended to switch to these products in the new projects established
by the governement.
Pesticides were always percieved as hazardous to human health however little concern
was attached to use products considered less harmful to individuals.
Little awareness of alternatives is spread in the market place.
It is recommended to move immediately all pesticides products to those having
appropriate and non-hazardous effects and labeling.
REFERENCES
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