Market Readiness Analysis

compliance through intensive, creative, and innovative awareness and marketing
campaigns.
5.1 Results of the Prioritisation Study
The main outcome of this objective is the ability to extract 8 spend areas where
further analysis needed to be conducted. As presented in earlier section, this
process involved an exhaustive assessment of risk, scope, and influence
associated with the procurement of goods and services in their respective spend
areas. Then experts provided a list of products to be considered for the market
readiness study given their environment and socio-economic impact.
5.2 Results of the Market Readiness Study
Following the identification of the products, a survey of 18 businesses (Appendix
I) relevant to each product identified earlier was performed. All criteria were
exposed in tables. In addition an attempt to provide a comparative price
evaluation is provided in Appendix J where it exposes the difference and/or
convergence of the conventional products versus the sustainable ones.
5.3 Recommendations
The tables signaled above in each of the categories , summarize the
recommendations for each selected product.
However the table below gives additional recommendations or insights on the
possibility of sustainable products stemming from the interviewed experts in each
category of products.
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