Market Readiness Analysis

. Lebanese Green Building Association
c. LEGISLATION ON ORGANIC AGRICULTURE IN LEBANON
d. CEDRO (Country Energy Efficiency and Renewable Energy
Demonstration Project for the Recovery of Lebanon)
5.0 Conclusion and Policy Recommendations
The study sheds the light on the market awareness and predisposition to
respond positively to sustainable goods and services, although for most products
the study faced different limitations due to lack of availability and accuracy of
such information, i.e. the market share of all targeted sustainable products and
the number of SMEs dealing with targeted products among others. The
Lebanese market has proved to be in its early days with that respect although
different efforts in various industries are ongoing.
All businesses involved in this study showed their readiness and complete
cooperation to shift to importing sustainable products granted the government
and industry leaders start different initiatives. Therefore, in order to spread the
sustainability awareness the government alongside the private sector each in its
repsective area of expertise can join their efforts and educate the average or
uninformed end users of all products.
This recommendation comes following the businesses involved in this study who
made it clear that the government has to start all types of sustainability initiatives
– i.e. taxes reduction or removal, customs duties elimination or reduction, VAT,
government subsidies, government control and enforcement agencies – then the
private sector would easily follow coupled with end users
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