Market Readiness Analysis

types since they have a good tolerance for changes in media types.
However the main disadvantage of using solid inks in Lebanon is
power outage thus making the machine consume more wax as it
keeps on melting with each power outage. A viable solution is to
add a UPS if not already available which raises its purchasing cost.
The cost of the purchase of a new machine that uses Solid Ink
(Color Cubes) varies from the different size and model of the
machinery used. However the experts estimated that the cost of
acquisition of the new machinery is 50% more expensive than
normal machinery, however the operation cost / Toners have a
50% lower cost and a longer life.
d. Duplex Printing
One of the aspects of a sustainable printer is its capacity of being
able to print on both sides of the paper. Transforming the printers
into duplex printing reduces the paper usage in the Lebanese
government to half thus reducing cost and environmental impact.
Duplex printers are provided by all suppliers and are available in
different models.
However the cost of acquisition of a new duplex printing machine
according to experts can approximately incur a cost of US$ 100
compared to a normal machine.
In order to check the viability of this option, we did the exercise on a
life time cost basis and came up with below results:
Table 9 – Paper Savings with Duplex Printing – Illustrative Example
for Even Page Print Jobs
Cost per 100
paper
Cost per
paper
Paper Usage per
printer/day
200
days/year
Cost/day
Simplex
printing 3$ 0.03$ 150 4.5 900$
Duplex
printing 3$ 0.03$ 75 2.25 450$
Saving/year 450$
Based on above calculations, each printer can save up to US$ 450
per year from paper usage reduction. Compared to an initial
investment of only 100$. (These calculations are based on an
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