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Market Readiness Analysis

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previous toner particles. Because of the new material's size and<br />

uniform circular shape, the toner particles transfer efficiently and<br />

uniformly to the receiving paper, wasting less and needing less to<br />

form the print. This results in color prints that more accurately<br />

depict subtle, graded or shifting tones and hues.<br />

The EA manufacturing process requires approximately 25 percent<br />

less energy per pound of toner and generates less waste compared<br />

to the conventional method of manufacturing toner.<br />

The smaller toner size leads to 40-50 percent less toner per printed<br />

page. One hundred grams of conventional toner are needed to<br />

produce 1000 prints. With EA Toner, only 50-60 grams per 1000<br />

prints are needed.<br />

Due to its efficient and effective process, EA technology conserves<br />

resources while improving customer satisfaction by eliminating<br />

potential service calls.<br />

b. Non-Toxic Toner<br />

Toners by definition are made of different chemicals and particles<br />

that are dangerous to human health thus causing a myriad of health<br />

hazards from asthma to dizziness and vomitting to the operator and<br />

equally harmful to the environment. Thus the need to use a<br />

sustainable alternative with an endorsement of Non-Toxic toner is<br />

imminent.<br />

c. Solid Ink: Color Cubes<br />

One of the most progressive sustainable alternative to traditional<br />

printing processes. Solid ink color printing technology gives you the<br />

most value for your money. Solid ink produces brilliant, vibrant<br />

prints on a wide range of media, is the easiest technology on the<br />

market to use, and produces 90% less waste than a typical color<br />

laser product. One of the major advantages is waste and disposal<br />

reduction since solid blocks of ink are used versus disposable<br />

ones. A loose ink block does not leave any residual cartridge after it<br />

is consumed - only a crushable, thin, plastic packing tray and a<br />

recyclable cardboard packaging box. Another advantage is the<br />

ozone free production making this product more environmentally<br />

friendly in addition to its high efficiency for office work performance<br />

than laser technology. Another advantage regarding its<br />

performance is the print quality. Due to the way solid ink printers<br />

put the ink onto the page, print quality is considered to be excellent<br />

with lively colors. Finally, solid inks are able to print on different<br />

types of paper – especially on sustainable paper<br />

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