Market Readiness Analysis

Urban development planning
3.2- Prioritizing sustainability impacts (from long-list to short-list)
The second step of this prioritization consisted on identifying the most important and
pressing national priorities. Therefore, a sample of 7 experts was consulted in the three
main pillars of sustainable development, i.e. economical, ecological, and social
(reference Appendix A)
Three key questions were asked to each expert (see Appendix B):
- How important is this issue to your government?
- What scope is there to improve?
- Will the market be able to respond to this issue?
Experts’ answers were compiled on a scale from 1 to 5 according to their own
professional opinion. Then we calculated the average score for each of these 25
priorities (see Appendix C). 8 major priorities were identified as shown in Table 2. A brief
description of each priority is provided as per annex D.
TABLE 2 – Top eight priorities
Top eight Priorities on average basis
Average
Regional disparities minimization 4.29
Renewable energy promotion 4.24
Traffic management (co-transportation/ state of the vehicles) 4.19
Water management (production and home servicing) 4.17
Public transportation improvement 4.10
Waste management (hazardous/Non hazardous) 4.07
Coastal areas preservation 4.07
Regional job opportunities development 4.07
At this stage, following a common agreement with the Client, the top 8 priorities were
regrouped into 6 priorities since it is only rational to merge ―Traffic management and
Public Transportation‖ into same priority since they go hand-in-hand well as ―Regional
disparities minimization and Regional job opportunities development‖ as the latter is an
integral part of the former one. Therefore the creation of the short list of priorities was
established (Table 3).
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